Made available in DSpace on 2014-08-20T14:33:13Z (GMT). No. of bitstreams: 1 Tese_Nadia_Velleda_Caldas.pdf: 8911937 bytes, checksum: 44f474a82788bd8e046c76bf07e5a819 (MD5) Previous issue date: 2011-04-15 / It has become almost a truism the allusions about of the growth in importance assumed by organic or ecological production in contemporary societies, as well as the reasons that presumably explain this increase, both in developed countries and in the context of developing countries. This process was accompanied by an expansion of certification systems, which ultimately aim to offer consumers assurance that products are consumed to meet the requirements that identify a way to produce defined as organic or ecological. There are certainly many mechanisms that are triggered to ensure this condition, since the word of the farmer, through a personal relationship and direct, to complex insurance instruments, whose overwhelming majority are operated by companies pursuing certification certified classic (by auditing) or by third party. No wonder that the certification has become a huge business that drives significant figures, but that has also been responsible for generating new mechanisms of exclusion in access to markets for peasants and family farmers. This is one of the causes to understanding the reasons and circumstances that have conspired to the emergence of what is now called "participatory guarantee systems (PGS) in various countries of the world. This form of certification does not appear as an alternative to the conventional system of certification, but as a result of socio-political process extremely important to understand the capacity of family farming to adapt to an institutional environment invariably unfavorable. The object of this thesis is to analyze classical or conventional certification and the certification and participatory network, led by Ecovida Agroecology Network, based on a crop of reality that conforms two empirical universes quite different, namely, the state of Rio Grande do South and Andalusia (Spain). What factors might cause this approach? Reasons and factors that have converged so that there was an attempt to implement a PGS Andalusian inspired in Brazil? What aspects contributed to this experience does not thrive? The research was developed between the years 2009 and 2011 based on various instruments, especially in semi-structured Interviews with farmers and members of nongovernmental organizations, technical of certification companies, government agents, consumer associations and other social actors linked to the issue of certification. This thesis focuses on the effort to answer this and other questions related to this strategy of differentiation of agricultural products, now converted into the essence of an important process of organizing of family farmers in the name of the imperatives of environmental sustainability. / Tornou-se quase uma obviedade as alusões acerca do crescimento na importância assumida pela produção ecológica ou orgânica nas sociedades contemporâneas, assim como das razões que presumivelmente explicam esse incremento, tanto no âmbito dos países desenvolvidos quanto no contexto dos países em desenvolvimento. Esse processo foi acompanhado de uma expansão dos sistemas de certificação, que em última análise, visam oferecer garantias aos consumidores de que os produtos a serem consumidos respondem às exigências que identificam uma forma de produzir definida como orgânica ou ecológica. Existem, decerto, diversos mecanismos que são acionados para assegurar tal condição, desde a palavra do agricultor, mediante uma relação pessoal e direta, até complexos instrumentos de garantia, cuja esmagadora maioria é operacionalizada por empresas certificadoras que levam a cabo a certificação clássica (por auditagem) ou por terceira parte. Não é à toa que a certificação tornou-se um grande negócio que move cifras importantes, mas que também tem sido responsável por gerar novos mecanismos de exclusão no acesso aos mercados para camponeses e agricultores familiares. Essa é uma das causas essenciais para compreender as razões e circunstâncias que conspiraram para o surgimento do que se passou a denominar sistemas participativos de garantia (SPGs) em diversos países do mundo. Esta forma de certificação não aparece como uma forma alternativa ao sistema de certificação convencional, mas como resultado de um processo sócio-político extremamente importante para entender a capacidade da agricultura familiar em adaptar-se a um ambiente institucional invariavelmente desfavorável. O objeto desta tese é analisar comparativamente a certificação convencional ou clássica e a certificação participativa e em rede, protagonizada pela Rede Ecovida de Agroecologia, tendo por base um recorte de realidade que conforma dois universos empíricos bastante distintos, quais sejam, o estado do Rio Grande do Sul e a Andaluzia (Espanha). Que elementos poderiam advir dessa aproximação? Que razões e fatores convergiram para que houvesse uma tentativa de implementação de um SPG Andaluz inspirado na experiência brasileira? Que aspectos contribuíram para que essa experiência não prosperasse? O trabalho de campo desenvolveu-se entre os anos 2009 e 2011 com base em diversos instrumentos de investigação, especialmente entrevistas semi-estruturadas realizadas com agricultores, membros de organizações não-governamentais, técnicos de empresas certificadoras, agentes de governo, associações de consumidores e outros atores sociais ligados à questão da certificação. Esta tese centra-se no esforço de responder a esta e outras questões relacionadas com esta estratégia de diferenciação dos produtos agrícolas, convertida hoje na essência de um processo importante de organização dos agricultores familiares em nome dos imperativos da sustentabilidade ambiental e agrícola

Lorsqu'on pense à la santé, on se représente immédiatement le rôle des professions médicales, des hôpitaux et cliniques qui traitent la maladie. On ne pense généralement pas aux aménageurs. Mais que faire si l'on invite des urbanistes à contribuer aux efforts de la médecine préventive ? Comment adopter des stratégies d'aménagement qui conduisent à des modes de vie plus sains ?Après les actions conjuguées de la santé publique et de la planification urbaine dans leur lutte contre les épidémies et pour l'amélioration des conditions de vie dans les villes surpeuplées de la fin du 19 e siècle, les deux disciplines se sont séparées. Effectivement, bien que les deux métiers partagent des objectifs similaires, leurs approches méthodologiques diffèrent. Cependant, des décennies plus tard, les deux disciplines doivent se réunir à nouveau pour faire face aux nouvelles épidémies : les maladies chroniques (l'asthme, les allergies), auxquelles il faut ajouter les cancers, les maladies cardiovasculaires et pulmonaires, le diabète et l'obésité, qui semblent liées à la pollution (air, eau, sol) et à l'inactivité physique. Si le développement durable a mis l'accent sur la préservation de l'environnement, il a négligé les défis auxquels font face les populations urbaines défavorisées. L'inégalité territoriale s'aggrave en termes de santé publique. La tendance croissante de la certification et de la normalisation en matière d'aménagement durable peut être considérée comme une occasion de promouvoir la résilience en santé publique. La collaboration entre professionnels de la santé publique et aménageurs devrait favoriser le rapprochement de leurs stratégies / When we think about health, the first topic coming to mind is medical professionals, hospitals and clinics that treat the disease. We do not bind up urban planners together with public health concerns. But what if the planners are invited to contribute to preventive medicine? How to adopt urban plan strategies that lead to healthier lifestyles ? Since the combined actions of public health and urban planning fought against epidemics and improved living conditions in crowded cities of the late 19th century, the two disciplines have been both separated from each other. If medical profession and urban planners share similar tenets and strive towards the same goals, their methodological approaches are different. However, decades later, the two disciplines have to be reunited to address new epidemics such as chronic diseases (asthma, allergies), as well as cancers, cardiovascular and pulmonary diseases, diabetes and obesity, which seem related to pollution (air, water, soil) and physical inactivity. If sustainable development has focused on preserving the environment, it has neglected the challenges facing underprivileged population. The territorial inequality worsens in terms of public health. The growing trend of certification and standardization in sustainable development can be seen as an opportunity to promote public health resilience. Should collaborations between public health professionals and planners encourage the approximation of their strategies

Purpose: Today the amount of Eco labelled multi-family houses are increasing. The Nordic Swan is a well-known certification that has grown a lot when it’s comes to certifying multi-family houses in Sweden. Unlike other well-known ecolabels there are not many studies done on the Nordic Swan. By studying the certification, and its establishment, in two large projects the goal of this study is to pinpoint weaknesses in the process of attaining the Nordic Swan and then make improvement proposals.Method: In order to provide improvement proposals, a qualitative study was chosen. A study of literature and a document analysis is the foundation of the study by taking theoretical aspects into account, within the Nordic Swan and multi-family housing. The chosen qualitative method is also based on semi structured interviews. The interview respondents were selected as: two production supervisors, a site manager, a quality and environmental coordinator, a project manager and a project developer. All respondents are working daily with the projects, characterized by the Nordic Swan. The different persons were chosen to obtain a high validity of the study. To further increase the validity and its reliability, respondents were given back the empirical data so that they could make further comments and revisions. Reliability was assured by providing well-designed questions.Findings: The goal refers to improvements with the certification, propelling to new knowledge, within the area of the subject. The empirical investigation shows recurring problems with the product database within the certification, seen from the respondent’s experiences of working with the Nordic Swan in projects. They’ve informed about challenges that comes with respective working process. The certification is solid and gives a qualitative product, but has a time-consuming learning process. Overall, the respondent’s focused on the way of working with the ecolabel and the organisations way of managing the product database, both for an older and a new version.The improvement proposals that results from an analyzation of interviews concerns the communication between the Nordic Swan and its customers, how the Nordic Swan’s product database can improve when future versions releases and how the ecolabel could accomplish a greater eco-impact to the projects by promoting “green innovations”.Limitations: The study is limited to the application of the Nordic Swan in multi-family housing in two large projects. As the guidelines in the process do not differ between companies, the result can be considered general. Retrieving information from even more companies on the other hand could have resulted in a more accurate overall result.Implications: The drawn conclusion from the thesis is that the result creates opportunities for improving the certification process. It can also be used to get more companies to use the Nordic Swan. It provides an opportunity for both companies and individuals to farm an understanding regarding the certification. / Kvarteret Mars, Kolla Parkstad.

The aim of this thesis is to define problems in the field of real-estate activities related to business ethics, to explore causes of their origin and to search for possible solutions to improve the present condition. We will get acquainted with the conception of business ethics, their history, place of origin, driving motives and we will learn what the most widely used instruments of business ethics are. This work is dedicated especially to those problems of the Czech real-estate market which are related to business ethics and which are the most discussed ones. The possibilities of supervision over using ethic rules in business and possibilities of legal protection represent significant importance. Via research we will point out the experience and opinions of employees of real-estate agencies concerning business ethics, we will learn their opinion as to the sense of the most used business ethics instrument – code of ethics, the possibilities of its application and checking. Based on results of this research we will try to propose recommendations leading to improvement of present condition.

The purpose of this research was to identify the impact of process changes that have been made to the Child Development Associate (CDA) credential, which is a beginning early childhood teacher credential that focuses on competency based standards widely seen as necessary for early childhood teachers to possess. The process in which early childhood teachers receive their credential changed in 2013 with the implementation of CDA credential 2.0. Changes included taking a computerized exam and the implementation of a professional development specialist conducting an on-site classroom observation. In order to determine the impact that CDA 2.0 had on teacher credentialing success rates, a mixed-method sequential design was employed. First, existing data sets of success rates from a national scholarship program were reviewed. Following, interviews with CDA credential seekers were conducted. Findings revealed that while candidate success rates increased for those receiving CDA credentials under the 2.0 system, the actual number of candidates receiving scholarships to pursue the CDA credential through the national scholarship program decreased. Qualitative analysis of the semi-structured interviews indicated that three areas that impacted CDA 2.0 candidate success rates were the professional education programs and instructors, the CDA Exam, and Professional Development Specialists. This is the first research study to examine the CDA credential process. The findings demonstrate that the 2.0 system provides candidates with necessary supports to be successful. A significant question arising out of the data is how a determination is made to issue a credential. Before QRIS and public policy initiatives employ more efforts to professionalize the field of early childhood – primarily through the CDA credential – the process by which one obtains a credential should be more thoroughly examined.

Résumé : Au Québec, la crise de l’industrie porcine a particulièrement affecté la coopérative La Coop fédérée. En réponse à cette crise, la marque de certification Porc certifié La Coop a été développée afin de personnaliser le produit et se différencier sur les marchés. Considérant le succès du Porc certifié La Coop sur les marchés d’exportation et les préoccupations grandissantes de consommateurs pour la qualité des aliments, La Coop fédérée envisage maintenant de mettre en valeur la marque de certification Porc certifié La Coop auprès de consommateurs québécois. Une résidence au sein de La Coop fédérée nous a permis d’identifier trois principaux enjeux liés à cette mise en valeur : la stratégie de communication, la stratégie de marque et la stratégie de certification. La stratégie de communication correspond au nombre et à la nature des signaux à mettre en valeur sur l’emballage (ex. : respect du bien-être animal, porc nourri à 100 % de grains végétaux et porc élevé sans antibiotiques), la stratégie de marque a trait à la présence ou non d’une marque sur l’emballage (ex. : Lafleur) et la stratégie de certification concerne la présence ou non d’une marque de certification (ex. : Porc certifié La Coop). La principale hypothèse de l’étude précise deux éléments. D’abord, la propension à payer pour la stratégie de communication comportant trois signaux est plus élevée que la propension à payer pour la stratégie de communication comportant un seul signal. La nature additive du modèle multiattributs permet de comprendre ce phénomène. Ensuite, la propension à payer est plus élevée lorsque la stratégie de marque utilise une marque réputée et une marque de certification réputée. Selon la théorie des signaux, il y a alors un lien de vulnérabilité à la marque réputée et un lien de vulnérabilité à la marque de certification réputée, ce qui renforce la crédibilité des signaux. Une expérimentation a été réalisée au moyen d’un panel Internet. L’échantillon final de l’étude est de 1 060 consommateurs québécois. Deux principaux résultats ressortent de l’étude. Premièrement, la propension à payer pour la stratégie de communication comportant trois signaux n’est pas toujours plus élevée que la propension à payer pour la stratégie de communication comportant un signal. Ce résultat s’explique par la dominance du signal bien-être animal au Québec. Deuxièmement, les résultats montrent l’absence d’effet modérateur des stratégies de marque et de certification. Il semble donc que le lien de vulnérabilité ne permet pas toujours de renforcer la crédibilité des signaux. Une autre variable est à considérer pour renforcer la crédibilité des signaux, soit la responsabilité sociale perçue. // Abstract : In Quebec, the crisis in the pork industry particularly affected La Coop fédérée cooperative. In response to this crisis, the certification mark “Porc certifié La Coop” was developed to customize the product and differentiate it in the marketplace. Given the success of the certification mark on the export market and the growing concerns of consumers about food quality, La Coop fédérée is now planning to promote the certification mark Porc certifié La Coop to Quebec consumers. A residency within La Coop fédérée has helped identify three main issues related to this campaign: the communication strategy, the branding strategy and the certification strategy. The communication strategy is the number and nature of the signals presented on the packaging (e.g., animal welfare, 100% grain-fed pork, pork raised without antibiotics), the branding strategy is the presence or absence of a brand on the packaging (e.g., Lafleur) and the certification strategy is the presence or absence of a certification mark on the packaging (e.g., “Porc certifié La Coop”). The main hypothesis of this study specifies two elements. First, the willingness to pay for the communication strategy with three signals will be higher than the willingness to pay for the communication strategy with only one signal. The additive nature of the multi-attribute model explains this phenomenon. Second, the willingness to pay will be higher when the branding strategy uses a reputed brand and the certification strategy uses a reputed certification mark. According to the signaling theory, there is then a vulnerable bond to the reputed brand and a vulnerable bond to the reputed certification mark, which strengthens the credibility of the signals. An experiment was conducted using an Internet panel. The final study sample totaled 1060 Québec consumers. Two main results emerged from the study. First, the willingness to pay for the communication strategy with three signals is not always higher than the willingness to pay for the communication strategy with one signal. This result is explained by the dominance of the animal welfare signal in Québec. Second, results show that the branding and the certification strategies have no moderating effect. This result seems to indicate that the vulnerable bond does not always strengthen the credibility of the signals. Another variable strengthens the credibility of the signals – that of perceived social responsibility.

Access to abstract restricted until 12/14/2014 / Access to thesis restricted until 12/14/2014 / Department of Family and Consumer Sciences

La thèse analyse le processus de genèse et d'institutionnalisation de la démarche HQE, ainsi que ses effets performatifs sur les marchés et les systèmes d'acteurs dans le secteur de la construction en France.La démarche HQE a été initiée en 1992, par le Plan Construction et Architecture (PCA), placé sous l'autorité du Ministère de l’Équipement et du Logement, avec la création d'un collège d'experts sur le thème de la qualité environnementale (QE) des bâtiments. Sur la base des travaux du PCA, une association HQE est créée en octobre 1996 et le premier référentiel officiel de la démarche HQE est publié en novembre 1997. Il établit sous la forme de 14 cibles les principales caractéristiques qui permettent de limiter les impacts d'une opération de construction sur l'environnement extérieur, tout en préservant le confort et la santé des habitants à l'intérieur des bâtiments. Ce premier référentiel est traduit en décembre 2004, en norme officielle par un comité de l'Agence Française de Normalisation (AFNOR) puis, en février 2005, en référentiel privé de certification, spécifié pour les bâtiments tertiaires, par le Centre Scientifique et Technique du Bâtiment (CSTB).A travers l'étude historique de la trajectoire de la démarche HQE, la thèse rend compte de l'importante hybridation qui caractérise la « carrière » des dispositifs de normalisation technique. D'un problème public (Gusfield 1981) mis à l'agenda politique (Cobb & Elder 1972) par les autorités publiques au début des années 1990, la QE des bâtiments fait l'objet d'un travail de traduction (Callon 1986) et d'appropriation (Gusfield 1989) par un collège d'experts. La constitution d'un monde social commun (Strauss 1992) et d'une représentation commune (Fligstein 1997), suite à la création de l'association HQE et la publication du premier référentiel officiel, permet à la démarche HQE de s'imposer progressivement auprès des acteurs politiques, sociaux et économiques comme le standard français de la QE des bâtiments. Alors que le modèle économique du bâtiment est centré sur la concurrence par les prix, les « concepteurs » de la démarche HQE, en faisant la promesse aux professionnels (van Lente 1993, van Lente & Rip 1998) d'établir une économie de la qualité (Karpik 1989, 1995), parviennent à leur faire accepter la traduction du standard de la démarche HQE en norme française (NF) homologuée et en référentiel privé de certification.L'analyse met en exergue l'emprise exercée, par un collège d'experts, sur la fabrique de la normalisation technique ainsi que les tensions entre acteurs et professionnels autour de la transformation de l'architecture marchande du bâtiment (Fligstein 2001). L'étude de la démarche HQE montre ainsi le rôle politique joué par les collèges d'experts (Olshon 1993) qui, en participant à la création de nouveaux domaines de compétences et de règles marchandes, performent les modèles économiques (Callon 1998), que ce soit par l'instauration d'une économie de la qualité (Karpik 1989 & 1995, Musselin 1996), l'évolution des dispositifs collectifs de calcul et des business models (Callon & Muniesa 2003, Barrey 2006) la mise en place d'un marché de la prescription (Hatchuel 1995) ou encore, en reconfigurant les juridictions au sein des écologies professionnelles (Abbott 1988). / This research discusses the emergence, the formalization and the institutionalization processes of the Environmental High Quality (HQE) Buildings' standard in France.In 1992, the Environmental High Quality (HQE) approach was initiated in a workgroup of the Ministry of Housing and supported by public administration sector. An HQE Association was created in 1996 to promote and develop the approach. It was conceived as a “standard-based organization with the purpose of supporting one certain standard” (Brunsson & Jacobsson 2000: 50). Thus the HQE association's first mission was to create a reference defining environmental building quality that, in turn, would allow for a common language among actors in this field. The first version of the HQE standard is published in 1997 by the Association. It specified building characteristics, its tools and other elements of the building process, controlling the exterior environmental impacts and creating healthy conditions inside houses. In 2005, the certification of the HQE approach is launched. Progressively the certification of the HQE approach met a great success both in the public and private se ctors. Finally, in less than fifteen years this approach became the French standard of the Environmental Quality of Buildings.Standardization is not just a technical process but “thoroughly political process” (Olshan 1993: 320). Standards set the question about the political role played by experts in the performation of markets (Callon 1998). We claim that a research focused on the standardization-making is relevant to explain knowledge dynamics and markets innovation.Following the emergence of new environmental rules in the French building sector allows us to analyse the process of “standardization-making” by collective professional actors. Three main conclusive findings can be stressed :- The process of « standardization-making » don't essentially take place within the official standardization Agencies (as AFNOR). Collective professional actors take an important part in the process of “standardization-making” by operating as “institutional entrepreneurs” in emerging fields.- Within the process of “standardization-making”, collective professional actors fix new jurisdictions to shape the system of profession (notably the jurisdiction of Architect is reduced by the HQE advisors).- Standardization performs the markets by introducing and legitimating new rules and creating new Business Models (notably with the certification process).

L’analyse de cycle de vie (ACV), telle qu’elle est pratiquée aujourd’hui, peut conduire à des résultats biaisés. L’utilisation de cet outil s’avère particulièrement sensible dans des cadres réglementaires. En effet, au lieu d’inciter les entreprises à réduire leurs impacts sur l’environnement, les certifications obtenues à partir des ACV risquent de produire un effet contraire : comme elles tendent à récompenser des moyennes industrielles plutôt que les résultats propres aux entreprises, elles peuvent détruire toute incitation pour ces dernières à agir correctement sur le plan environnemental. Dans cette thèse nous proposons des éléments de réflexion en matière de gestion pouvant être utiles à l’évolution de l’ACV à partir d’une étude de cas sur l’évaluation de la soutenabilité d’une filière biodiesel issu d’huile de palme brésilienne dans le cadre de la Directive EnR. Trois principaux résultats émergent de ce travail doctoral. Le premier se rapporte à la réflexion que nous menons sur l’évaluation de la durabilité imposée par la Directive EnR. Le deuxième renvoie aux réponses concrètes sur l’évaluation de la filière biodiesel évaluée à l’égard de la Directive, notamment par rapport aux émissions de gaz à effet de serre. Le troisième résultat concerne l’identification des besoins latents en matière d’évaluation de qualité des données d’ACV / Life cycle analysis (LCA), as it is currently applied, can lead to biased results. The use of LCA information is particularly sensitive when taken in the context of government regulatory frameworks. Indeed, instead of encouraging companies to reduce their impact on the environment, certifications obtained through LCA studies may produce the opposite effect: as they tend to reward industry averages rather than enterprise-specific results they can destroy all incentive for companies to reduce their environmental impacts. In this thesis we propose an in-depth analysis of management aspects in LCA and discuss how they could contribute to produce good quality LCA studies. For this, a case study was conducted on the sustainability evaluation of a biodiesel produced from Brazilian palm oil within the framework of the Renewable Energy Directive (RED). Three main findings emerge from this doctoral work. The first refers to the analysis of the sustainability evaluation required by RED with a particular emphasis on its application to the Brazilian context of palm oil production. The second refers to the concrete answers produced from the biodiesel evaluated, particularly with respect to greenhouse gas emissions. The third result concerns the identification of latent needs in terms of LCA data quality assessment

Les composants des marchés financiers peuvent être vus comme une chaîne globale de production de confiance, c’est-à-dire de crédit. Nous appelons cet ensemble de d’acteurs, de règles du jeu et d’outils le Financial Assets Production System (FAPS). Dans le cadre d’une grille de lecture institutionnaliste (Veblen, Coase, North, Williamson) nous essayons de décrire et comprendre la production concrète des actifs financiers, leur système de production et de circulation. Puis nous illustrons par quelques exemples sur les structures globales des marchés, les composants et leurs relations, l'hypothèse "nationality defines organisational rationality". Cette hypothèse est étayée par les nombreux travaux d’anthropologues (Hall, Godelier), sociologues (Banfield, d’Iribarne, Mauss), économistes (Akerlof, Breuer, Tarde, Rugman), autres spécialistes des sciences sociales (historiens, politologues) et techniciens du management interculturel (Hofstede, Trompenaars). « Institutions and culture matter ». La culture nationale, par opposition aux autres référentiels culturels, modèle en partie les composants du marché et leur fonctionnement. Dans cette perspective nous ouvrons la réflexion sur les impacts du déploiement mondial des pratiques de standardisation-certification des services, produits et processus financiers. Et donc sur une potentielle déculturation des structures de marché et leur convergence vers un éventuel modèle « pur », sans marqueurs culturels, de production d’actifs financiers. En d’autres termes, ces réducteurs d’incertitude que sont les normes et leur utilisation sont-ils des « effaceurs de culture » en produisant un isomorphisme institutionnel volontaire ? Notre idée directrice est que la culture nationale n’est pas soluble dans l’ISO, mais au contraire peut s’y révéler. Les caractéristiques nationales ou civilisationnelles des systèmes de production d’actifs financiers ne sont pas sur le point de disparaître, les développements rapides des formes prises par la finance éthique sont là pour corroborer cette hypothèse. / Financial market components can be seen as a global credit production system. We call this global intermediation chain and its different links the Financial Assets Production System (FAPS).Institutional economics (Veblen, Coase, North, Williamson) provide some guidelines and tools to understand the production and distribution processes of financial assets. The aim is to describe, using examples, the way asset production is national specific. “Nationality defines organizational rationality”. This hypothesis is supported by some findings in anthropology, sociology, political science, history and the intercultural management school. “Institution and culture matter” is the motto of institutional approach. National culture, a specific level of cultural approach, has a readable impact on some market components and related functioning.But if market organization is national specific, what could be the impact of the on-going roll-out of international technical standards on those cultural layers. If standards are national culture erasers does it mean that there is a culture-free market model? And that a universal functional isomorphism, due to standards usage, provides more rational market practices to global players? Our findings are that national cultural market practices are not disappearing with standards global roll-out. Most of the time national cultures are still embedded in universal standards used by market players. The swift development of Ethical Finance seems to support the idea that domestic cultures are still strong drivers in financial markets set up.