The thesis Anti-immigrant Rhetoric and the Concept of National Identity in the French Presidential Campaign in 2012 is focused on the political discourse of three main candidates of the French presidential campaign in 2012 (Marine Le Pen, Nicolas Sarkozy and François Hollande). The aim of the research is to analyze the image of immigration and immigrants and on the other hand French and national identity in the discourse of the politicians. As methodological basis for the research critical discourse analysis was selected, completed by analysis of metaphors. The thesis is based on the theoretical framework composed of the following concepts: 1/ discursive reproduction of the racism by so called symbolic elites, 2/ new racism and 3/ construction of national identity. The thesis also presents the social and political context of the election. The main objective of the research is to answer the following research questions: How does the political discourse of presidential candidates deepen the gap between positive self-presentation and negative presentation of the others? And to which extent in the discourse of individual candidates can it be seen? The thesis describes specific topics, topoi and discursive strategies which are used by the candidates.

The presented Thesis "Political Communication and Politainment in the Presidential Election in the Czech Republic in 2013" analyses political communication in the historically first presidential election campaign in the Czech Republic. I saw the presidential election as an opportunity to research a new platform of political communication that politainment is. The primary aim of the Thesis is to introduce this concept in the context of the current nature of political communication and at the same time to identify variables defining this phenomenon in the Czech environment. Analysis of the elements of politainment is performed on campaigns of the two most successful candidates aspiring for the office of the President of the Czech Republic - Miloš Zeman and Karel Schwarzenberg. I focused primarily on the television appearance of both candidates in TV debates broadcasted by Czech Television, which were the climax of the entire presidential campaign. I was interested in the content of communication of both candidates and the overall character of the debates. The Thesis answers the following questions: What is political communication and its role in politics? How does its form change over time? Does personalisation of election campaigns result in the emergence of politainment as a phenomenon of political...

Esta investigación tiene como objetivo principal determinar cuál sistema de etiquetado nutricional frontal tiene mayor eficacia comunicativa según la percepción de los usuarios de Lima Metropolitana. Se planteó como hipótesis que el sistema que cumpla con los principios funcional, estético y cognitivo del diseño de la información resulta ser el etiquetado mejor calificado por los usuarios. El diseño que se estableció para la presente investigación es mixto, pues se centró en obtener datos cualitativos y cuantitativos. Por un lado, se analizaron nueve etiquetados frontales con mayor relevancia a nivel global. Además, se realizaron entrevistas a informantes clave, expertos en diseño de la información, y a usuarios de Lima Metropolitana. Finalmente, se desarrolló una encuesta digital para estos últimos. Como resultados principales se señala que la mayor parte de usuarios vinculan el término sistema de etiquetado nutricional frontal al octógono de advertencia. Asimismo, consideran que esta herramienta logra influir en su percepción y decisión de compra. En cuanto a la percepción de los etiquetados, el semáforo nutricional, el octógono de advertencia y NutriScore son los mejor considerados por los usuarios que participaron en el estudio. Como conclusión se puede señalar que el semáforo nutricional tiene mayor eficacia comunicativa. Las características que refuerzan esto son la aplicación de colores de manera consistente, el texto y la neutralidad. Cabe resaltar que los usuarios tienen gran necesidad de comparar productos a través de este sistema y, por último, logra ser una influencia en la percepción de los usuarios. / The main objective of this research is to determine which front-of-pack label system has the greatest communication effectiveness according to the perception of consumers of Lima Metropolitan Area. The hypothesis is that the system that complies with the principles of information design is more effective in the perception of consumers in Lima Metropolitan Area. These principles are functional, aesthetic and cognitive. The design established for this research is mixed since it focused on obtaining qualitative and quantitative data. On the one hand, nine labels with greater global relevance were analyzed. On the other hand, key informant interviews to experts in information design and consumers in Lima Metropolitan Area were carried out. Finally, a digital survey was developed for the same consumers. The main findings are that most consumers link the term front-of-pack label system to the warning octagon label. They also consider that this tool manages to influence their perception and purchase decision. As for the perception of the labels, the traffic light label, the warning octagon label and NutriScore are the best considered by users of Metropolitan Lima Area. Conclusively, the traffic light label has the greatest communication efficiency. The characteristics that reinforce this are the application of colors in a consistent manner, text, and neutrality. Also, it is concluded that the labeling manages to influence the perception of consumers. Finally, the consumers have the need to compare products through labelling. / Trabajo de investigación

Human consumption of dog meat in South Korea has been a topic of international scrutiny since the 1980s. This paper presents the findings of a research into how Korean and international animal welfare organizations design and implement initiatives that aim to bring an end to the dog meat trade, increase civic engagement and affect social change. Fourteen animal welfare organizations’ strategies and activities were analyzed complemented by qualitative interviews with animal welfare professionals. Results were informed by the school of thought of advocacy, participatory versus diffusion approaches, social change, and civic engagement; elements often found in Communication for Development. Given the complexities inherent in measuring social change, this is largely an explorative study. Furthermore, literature on animal welfare in the field of Communication for Development is scarce; this research attempts to bridge this gap. This research finds that Korean and international animal welfare organizations have employed a multitude of different strategies and engagement of civil society to mobilize social change and bring an end to the dog meat trade in South Korea. Yet as advocates for a specific cause there are limitations in conducting fully participatory based models. Nevertheless, these efforts contribute to a holistic approach that reaches different stakeholder groups, each with unique needs and motivations, for a greater impact than the sum of each organization’s efforts on its own.

This study aims to analyze the effect of an improvised user-generated health awareness campaign which was based on a personal narrative and first-hand experience with the B12 deficiency symptoms in babies and toddlers. The campaign was conducted in 2015 with a follow-up video in 2016 and shared through social media outlets, informing about the topic and empowering individuals to take responsibility for their own or their child’s health by providing information that could serve as a guideline for early diagnosis and intervention and by presenting an outlook of how people with similar issues manage the condition.The impact of the campaign is being qualitatively and quantitatively accessed by interviews with medical professionals and respectively survey data from a national survey and statistics from the YouTube console. In consideration has been taken the trust the respondents have in the medical service and the usual access to health information both online and offline The quantitative data were collected using a national online survey in which 1185 individuals took part. It aimed to additionally identify the general public attitude towards medical service in and the awareness about the vitamin B12. Four people participated in the interviews, divided into two groups - parents of children, who had symptoms similar to those, shown in the videos; and health practitioners who have seen the videos and comment on its qualities as a self-diagnosing material as well as the effect that attention to the issue created on their medical practices. The results confirmed that the personal narrative of a campaign could help to create identification and thus be more persuasive and with further increased sharing potential of the message through social media. The concrete campaign reached cumulatively over 167.000 people through YouTube, which is around 2.4% of the population of Bulgaria and possibly creating a lasting impact on the public attitude towards vitamin/mineral and other deficiencies. We found out that social media and YouTube could serve as an impactful medium for disseminating health-related information online when accurate and persuasive information is being used. When addressing a wide audience with little or no prior knowledge of the subject the personal narrative or testimonial could create more impact than a neutral fact-providing material.

Commercials effect norms and much more, but how does the individual abide to these normativeperceptions in Swedish media? The norm is only first identified when it differs from what is not the norm. Therefor knowledge surrounding the commercials influential power on individuals is needed. The purpose of this study is to examine how diversity in society can be mirrored in campaign posters in subway stations. The starting point is to apply a linguistic perspective to be able to analyze how written text and image can express meaning through a sociosemiotic multimodal analysis from the interpersonalmeta-function. The material consists of four campaign posters and each poster is analyzed as a whole. If needed the individuals or parts being displayed in the poster will be analyzed as well. The chosen campaign posters are: 1177 hjälper dygnet runt, Många har många frågor, GÖR PLATS! and Julstök.

The purpose of this study was to delve into the emerging awareness of the social factors that contribute to the teaching and learning of mathematics by documenting the experiences of Math Literacy Workers in the Young People’s Project, as it formed its Los Angeles Chapter. Twelve high school students, three college students and one program coordinator participated in this research study. This research study focused on a series of math literacy workshops conducted as part of an after-school program at Roosevelt Elementary School. Built upon the legacy of the Mississippi Freedom Riders, the Young People’s Project has developed an engaging program that allows participants to take direct action in transforming their communities. The design of a pedagogy rooted in the tenants of civil rights, youth leadership, civic engagement, criticalmathliteracy, situated learning theory, cultural relevance, peer-to-peer education, social empowerment, grassroots leadership, and community organizing, enabled participants to develop their identity as agents of social change. This research examined the capacity of critical literacy and the methodologies used to promote math literacy and youth leadership as aspects of the Math Literacy Workers training program. The Math Literacy Workers training program positively impacted youth participants’ math literacy, problem solving, academic achievement, communication, organizing skills, leadership capacity, self-confidence, civic engagement, critical literacy, and self-identity. Participants described how the program allowed them to achieve praxis, through continuously reflecting on their identities and the social significance of their experiences as they took direct action as facilitators of the math literacy workshops at Roosevelt Elementary School.

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From the Committee of 100 to the Committee to Re-elect the President: The Political Campaigns of Richard M. Nixon offers the reader a comprehensive biography of Richard M. Nixon through the lens of his political campaigns. This thesis illustrates how Richard Nixon became one of the fiercest campaigners in 20th century American political history. This thesis, furthermore, examines the key staff and strategy of each campaign Nixon waged. This thesis, additionally, presents to the reader insight on how Nixon often fought his campaigns independently from the Republican Party and how he relied on the help of a few dedicated men.

Populism har de senaste åren blivit ett ökande fenomen i västvärlden, där partier och politiska aktörer som benämns som populistiska vinner alltmer mark. Även årets riksdagsval i Sverige följde denna trend, där Sverigedemokraterna (ett parti som har beskrivits som populistiskt) blev det näst största partiet och samarbetsparti till den nya regeringen. Trots kommunikationens viktiga roll inom populism har denna aspekt av populism i det stora hela oftast blivit förbisedd inom forskningen. Det gäller också tidigare forskning om populism i Sverige, som oftast har fokuserat på populistiska aktörers innehåll och deras ideologiska positioner. Tidigare forskning om populism i Sverige har också oftast fokuserat på partiet Sverigedemokraterna och inte studerat andra partiers användning av populism. Mot bakgrund av denna lucka i forskningen samt Sverigedemokraternas framgångar och konventionella partiers beslut att samarbeta med partiet, har denna studie valt att undersöka om och i sådana fall hur tre svenska politiska aktörer (Ulf Kristersson, Magdalena Andersson, Jimmie Åkesson) använder sig av populism i sin politiska kommunikation. Syftet har varit att undersöka hur populism som politisk kommunikation används och tar sig uttryck. Konkret har uppsatsen, genom en tematisk analys, analyserat de tre partiledarnas Almedalstal valåret 2022 och med hjälp av det teoretiska ramverket undersökt vilka populistiska element som kan urskiljas i talen och hur de används i den politiska kommunikationen. Studien identifierade att alla dessa tre politiska aktörer använde sig av populism för att mobilisera väljarstöd, men att de gjorde det med hjälp av populism på olika sätt, genom tre olika identifierade teman. Ulf Kristersson använde sig av det identifierade temat den rättfärdiga vinnaren genom att använda sig av populism för att framhålla sig själv och sin sida som den rättfärdiga och kompetenta vinnaren av valet. Jimmie Åkesson använde sig av populism i de identifierade temat landets räddare för att framställa Sverige som ett land i djup kris och han och hans parti som de enda om kan rädda landet. Till sist använde sig Magdalena Andersson av det identifierande temat mobiliseringen av en nationell gemenskap, där hon till skillnad från Kristersson och Åkesson använde sig av populism för att framhålla en enande svensk identitet och kultur som väljare kan identifiera sig med. Studiens resultat mynnar ut i en diskussion om användningen av begreppet populism och om man mer ska se populism som en komponent av politiska aktörers kommunikation och inte som ett definierande drag av politiska aktörers politiska identitet. Detta med tanke på att resultatet av studien visade att alla de politiska aktörerna använde sig av populism trots deras politiska och ideologiska skillnader. / In recent years, populism has become an increased phenomenon in the Western world, where parties and political actors that are called populist are increasingly gaining ground. This year's parliamentary elections in Sweden also followed this trend, where the Sweden Democrats (a party that has been described as populist) became the second largest party and a collaborating party to the new government. Despite the important role of communication in populism, this aspect of populism as a whole has often been overlooked in research. This applies to previous research on populism in Sweden, which usually focuses on the content of populist actors and their ideological positions. Previous research on populism in Sweden has also focused on the Sweden Democrats and not studied other parties' use of populism. Against this gap in the research and the Sweden Democrats successes and conventional parties' decisions to cooperate with the party, this study set out to analyze whether, and in such cases, how three Swedish political actors in the form of party leaders Magdalena Andersson, Ulf Kristersson and Jimmie Åkesson used populism in their political communication. The aim has been to examine how populism as political communication is used and expressed. Concretely, the essay has, through a thematic analysis, analyzed the Almedal speeches of the three party leaders in the election year 2022 and, with the help of the theoretical framework, examined which populist elements can be distinguished in the speeches and how they are used in political communication. The study identified that all these three political actors used populism to mobilize voter support, but that they did so using populism in different ways, through three different identified themes. Ulf Kristersson used the identified theme of the righteous winner by using populism to promote himself and his side as the righteous and competent winner of the election. Jimmie Åkesson used populism in the identified theme of the country's savior to portray Sweden as a country in deep crisis and he and his party as the only ones who can save the country. Finally, Magdalena Andersson used the identified theme of the mobilization of a national community, where, unlike Kristersson and Åkesson, she used populism to emphasize a unifying Swedish identity and culture that voters can identify with. The results of the study prompted a discussion about the use of the term populism and whether, given that the results of the study showed that all the political actors used populism despite their political and ideological differences, populism should be seen as a component of political actor’s communication and not as an identifying feature of a political actor's political identity.