The HALO-(AC)3 campaign was conducted in March and April 2022 to investigate warm air intrusions into the Arctic and marine cold air outbreaks. In coordinated flights over the Arctic, the High Altitude and Long Range Research Aircraft (HALO), equipped with a remote sensing payload and dropsondes, investigated these air mass transformations together with the research aircraft Polar 5 and Polar 6. In this report, we give an overview about the research flights and preliminary results from projects, which are carried out by employees of the Leipzig Institute for Meteorology (LIM). / Die HALO-(AC)3 Kampagne wurde im März und April 2022 durchgeführt, umWarmlufteinbrüche in die Arktis und marine Kaltluftausbrüche zu untersuchen. Das 'High Altitude and Long Range Research Aircraft' (HALO), ausgestattet mit Instrumenten zur Fernerkundung und Standardmeteorologiesonden, untersuchte zusammen mit den Forschungsflugzeugen Polar 5 und Polar 6, in koordinierten Flügen über der Arktis, diese Veränderungen der Luftmassen. In diesem Bericht wird eine Übersicht über die durchgeführten Forschungsflüge gegeben und Forschungsprojekte werden vorgestellt, welche von Mitarbeitern des Leipziger Instituts für Meteorologie (LIM) durchgeführt werden.

This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. By examining the campaign's outcomes and reach, this study evaluates the effectiveness of the campaign in attracting new members. Additionally, the study investigates the influence of background factors such as gender, and geographic affiliation on recruitment outcomes and target audience responses. Moreover, it analyses how technology usage impacts users' navigation through the campaign, the recruitment process onboard trains, and their responses to SJ´S email communication. A reference group of self-initiated members within SJ´s loyalty program is incorporated to compare the behaviour and engagement of campaign members and self-initiated members. Through this analysis, the paper sheds light on the dynamics of strategic communication in the digital age and provides insights into the role of technology and demographic factors in shaping campaign effectiveness and user engagement. The result of the structured observation study showed that the campaign has effectively recruited new members, with technology usage patterns influenced by age, gender, and geographic factors to some extent. Women demonstrate a higher level of receptiveness to email communication from SJ, as indicated by their greater tendency to interact with emails. In contrast, men display a lower probability of opening emails. Moreover, older age groups exhibit higher levels of campaign participation and demonstrate better navigation skills.

The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. The empirical material for the study is the Help Dad campaign which consists of four television commercials and an editorial piece from The Guardian. To examine the material, the critical discourse analysis along with the multimodal critical discourse analysis is applied. Interdiscursivity, theories in framing, semiotic theories and concepts in brand communications are used to understand Oatlys campaign, to deepen the discussion on how they market their values. The results show that Oatly equip a type of woke branding and even some “woke-washing” aimed to make a statement and seemingly influence young people to discuss sustainability with their parents. Parents are portrayed as unaware of social and political struggles in the world, while youths are portrayed as clever and strong. Oatly uses different techniques to build a loyal and friendly relationship to their young audience, while trying to convince them to take on more power within their family. They also send a strong message which shows their negative views on dairy products, by comparing drinking milk to alcohol abuse. Lastly Help Dad is criticized for capitalizing on difficult issues and because of the polarizing rhetoric used throughout the campaign. Even though the campaign has gotten a lot of negative reactions, Oatly won a prestigious marketing prize for the commercials. Since this campaign can be seen as polarizing and capitalizing on vulnerable groups, it sets a tone that doesn’t seem like the direction marketing should strive for.

There are proportionally fewer Hispanic Americans, African Americans and women in Congress than in the United States population. Existing literature prescribes a variety of explanations for this disparity including skewed nominations procedures, differing participation rates, racial gerrymandering, voting biases, and funding inequities. This study revisits one aspect of the underrepresentation issue: campaign contributions. Money has been an integral component of the electoral process since before the American Revolution and its impact on the current composition of Congress ought to be explored to a greater extent. Previous research shows that contributors rarely, if at all, discriminate on the basis of gender. This study intends to further investigate the congressional campaign funding of African Americans and provide some much needed insight regarding the campaign financing of Hispanic American candidates. Using financial and biographical data from each candidate within the 2004 and 2008 election cycles, a multiple regression model will be employed to evaluate the extent to which gender and minority status determine the distribution of congressional campaign funds independent of other electability traits considered influential by contributors (the percentage of vote received in the last election, incumbency, and the leadership position held are indications of candidate strength that affect campaign contributions). The magnitude and statistical significance of these coefficients provides further understanding into funding inequities

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The purpose of this study is to see how secondary schools in Skellefteå County market themselves in order to attract students. How the schools portrait themselfs, what is in focus in the information material and how the schools communicate their message to the students who are about to choose schools are the questions asked. The study contains both municipal secondary schools and independent secondary schools. A text analysis has been implemented on texts from the schools websites and interviews were conducted with five respondents from the municipal secondary schools. The independent secondary schools were unable to participate in interviews. The study is based on theories regarding communication, marketing and campaigning. The study shows that the municipal secondary schools are in the progress of presenting a united profile and identity. This is something that this study found is not really anchored with everyone who works with marketing the schools. Furthermore they want to be perceived as the serious and stabile alternative and this also is the main focus in the material from all municipal secondary schools. The independent schools seemingly wants to be perceived as caring and their main focus in the material lies in the employability of the students. They also seem to find it important to uplift the fact that it is possible to get the competence needed to carry on to university through their educational programs. Both municipal secondary schools and independent secondary schools communicate their message mainly with a sensemaking view on communication, in other words they seek a kind of relationship with the students in order to get their message through.