Web 2.0 概念的開放、即時、互動、同步、多元的資訊傳遞方式創造出更多的群體價值。社群網站讓組織與使用者的互動更加密切，公眾接觸的概念興起，本研究政府部門的臺北市立動物園與社會企業網路媒體社企流個案，均為良好的公眾接觸個案。越來越多組織應用社群網站的程度，依據在於長期來看，社群網站創造多少效果。因此本研究從資訊系統層面、使用者層面與組織管理層面的文獻檢閱，探討社群網站對於各部門組織的重要性、目標與效果。加入Web 2.0的特性所建立效能衡量架構，檢視社群網站對兩研究個案所帶來的效果與經營策略。 研究設計兼具量化與質化的混合方法，透過量化網路問卷蒐集使用者態度，從資訊系統層面的系統品質、資訊品質、服務品質，以及使用者層面的公眾接觸、社會影響等構面，以多元迴歸模型，探討資訊系統滿意度、使用者忠誠度與顧客關係目標等使用者態度。並以質化深度訪談組織內部，從交易成本與組織創新等理論，探討組織如何導入社群網站、管理的過程、分工、評估與策略等。 研究發現，資訊系統層面顯著提升資訊系統滿意度，但對於使用者忠誠度與顧客關係目標無顯著關係；資訊品質對使用者態度沒有顯著關係。在第三部門意指使用者認同其理念，社群網站的介面和管理相對不重要。在政府機關，系統品質對於資訊系統滿意度以及使用者忠誠度皆有顯著影響，顯示政府在Web 2.0時代，社群網站管理者已能掌握資訊傳播的系統品質。使用者層面的公眾接觸與社會影響均具有顯著關係，其中公眾接觸構面的涉入與共同創造為最良好的解釋變項。在社會影響構面，在描述性統計評價最低，但與使用者態度有顯著關係，其中公眾形象為良好的解釋變項。使用者態度的顧客關係目標，資訊傳播最容易達成，實際行動與深化關係相對較難。組織管理層面，發現社企流為有機式組織，可以快速應變環境變化，待改善者為組際間合作。而動物園優勢為機關長官支持與跨組室推動，待改善為上級機關仍不熟悉Web 2.0，難掌握民意溝通管道。 從研究發現可以歸納出各部門均可適用的社群網站經營核心，包括「社群」、「內容」、「管道」。實務建議包括鎖定粉絲專頁的目標族群、虛實整合、提升公眾接觸、加強人際網絡建立、深化關係等。經營策略包括精美圖片、回應使用者問題、提供穩定與精彩的資訊內容、配合時事話題、異業合作等。 / In recent years, Web 2.0 has been the buzz word for the field of e-governance due to its openness, immediacy, and interactivity, which facilitate a more collective and effective networking life of the population. In this thesis, author reviews the literature from information system design, civil engagement, and organizational management to research on the importance, objective, and effectiveness of social media usage and its impact on non-profit organizations. Author selects two cases, Taipei City Zoo (the first sector) and Social Enterprise Insights (the third sector), to investigate and compare them to answer questions concerning the objective and effectiveness of utilizing social media. In this research, a mixed-method approach is adopted to collect both quantitative and qualitative data. An on-line questionnaire was administrated to users of both Facebook Fan Pages and in-depth interviews with organizational staffs. According to literature reviews, the research framework contains two dimensions: information system (system, information and service quality) and civic engagement and social influence on users. Author uses multiple regression to analyze users’ subjective responses. Findings are as follows. First, information system dimension contributes to merely information system satisfaction and information quality is no significant. Second, users’ dimension is significant, but social influence is the worst in descriptive statistics. Third, compared to deeper engagement and take action, communication of information is easy to obtain. Forth, in the organizational management dimension, SEI is an organic organization to adapt the changing environment. Manager support and cross- unit execution cause good-use of social media in the zoo. From this research, practical advices to social media “page masters” contains three main parts. First, the keys to manage social media are community, contents, and channels of communication. Second, the managing goals are focusing on target group, integrating virtual with real world, promoting civic engagement and establishing interpersonal network. Finally, the strategies are utilizing eye-catching pictures, promptly responding to users’ questions, and stable provision of interesting contents.

This study focused on the teaching of Civic Education in Zambia. Specifically, the study examined pedagogical practices in relation to the teaching of Civic Education in schools. It is argued in this study that following right pedagogical practices in the teaching of Civic Education can lead to social change and transformation of society. As such, the purpose of the study was to ascertain therefore the extent to which Civic Education was enhancing or impeding social change and transformation in society. In order to realize the objectives of the study, an exploratory research design was used. The study found out that Civic Education in schools was not modelled on practices that can lead to social change and transformation of society; service learning approaches were rarely promoted in Civic Education lessons; teaching approaches in colleges and the university with respect to Civic Education are greatly lacking; teaching and learning materials in Civic Education were not readily available in schools; teachers of Civic Education were not grounded in the key theoretical and pedagogical perspectives underpinning Civic Education. The study therefore concludes that with correct pedagogical practices and approaches Civic Education can lead to social change and transformation of society. / Educational Foundations / D. Ed. (Socio-Education)

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Diploma thesis tries to offer a new insight into migration and integration of migrant women living in Czech Republic by means of life-story telling of ten such women. By using this approach the author tries to deconstruct stereotypical understanding of migration as a threat or a security hazard for the accepting society, on the contrary she tries to picture migrant women and their life-stories as tales of people who consider Czech Republic their second home and who actively participate on its development. Citizenship is understood as a membership in society of which migrant women are also legitimate and active members. The thesis should contribute to building positive attitude towards migrant women in general and it also offers recommendations for the public as well as integration policy creators as to how migrant women can be reflected in context of migration.

The thesis "Evangelické sítě a disent" ("Evangelical social networks and dissent") is about interconnection between evangelical people and other people from dissent. There is over represented number of evangelical signatories in Charta 77. I want to show some factors, that could cause this fact. I want to explain the way of involving Protestants in the czech dissent by historical facts from published documents, theory of weak and strong ties ba M. Granovetter, theory of new social movements and testimonies. This testimonies were acquired for the purpose of this thesis. This testimonies would help to show some special phenomenas in the ties between evangelical people and people from dissent and underground. There is part in the thesis, which is dedicated to the degree of civic engagement of evangelical people and the causes of the high degree of civic engagement of evangelical people. And there is part about situation of evangelical parsons and evangelical church itself in the seventies and eighties of the twentieth century.

The diploma thesis focuses on ethical consumerism and its impact on the civic engagement of young women. Ethical consumerism, which includes, for example, boycott and buycott of products and services, is gaining momentum in the downfall of formal civic engagement. Citizens move to the market where they apply their ethical principles of noneconomic character. Their consumer choices are motivated by publicly beneficial motives. The theoretical part of the diploma thesis defines both civic society and its civic participation, and ethical consumerism. The theory of ethical consumerism addresses the definitions of basic concepts, the change in the political climate, which has allowed the expansion of ethical consumerism and the gender aspect of this phenomenon. The research focuses specifically on young women who live in Prague and regularly shop ethically, and their participation in civic engagement before and after becoming ethical consumers. From the data gathered, it was found out upon which products the informants exercised their ethical consumption, the representation of socio-economical, environmental and political motives and how they formally and informally engage in civil society. Choosing products is just like casting a vote. The consumer choice gives citizens a sense of who they are, it is...

The topic and general objective of this work is to show how civic engagement functions in public policy, specifically in the social area. Then based on a descriptive case study, a specific objective is the analysis of a non-governmental organization Platform for Social Housing and the specifics of its advocatory function. These phenomena are observed in the context of the Czech Republic. The theoretical part of the work is divided into four chapters covering basic concepts and definitions of concepts. The first chapter specifies the theoretical framework of public policy on the state level, the second chapter does the same for civic society. The third chapter builds on previous chapters and focuses on the relationship between the state and non-governmental organizations, as well as the role of civic engagement in the public policies. The fourth, a more practically-oriented chapter, contains the theoretical framework of lobbying.

Since the 1980s, intercultural dialogue has become increasingly recognized as a way to reduce prejudice, improve relationships, increase intercultural understanding, manage diversity, and contribute to democratic processes. Similarly, civic engagement has emerged as a key priority of municipalities to effectively serve and meet the needs of a culturally diverse public. I conducted an exploratory qualitative research study using focus groups with 13 ethnocultural community leaders in Edmonton, Alberta. The main goals were to understand from their lived experiences and perspectives how intercultural dialogue could contribute to meaningful and culturally appropriate civic engagement for ethnocultural communities. The findings indicated that ethnocultural community leaders are passionate about and committed to improving the lives of their communities, identify strongly with Canada and Edmonton as their home, and appreciate being meaningfully involved in civic affairs. The findings indicated that intercultural dialogue is meaningful if it takes place in a larger framework of civic engagement practices. This framework of meaningful practices is presented along with recommendations that can be adapted and implemented by municipalities, institutions, and organizations that wish to engage meaningfully with and respond effectively to diverse ethnocultural communities.

[ES] La presente tesis doctoral recoge una investigación basada en la práctica artística propia desarrollada entre 2017 y 2022, en el territorio de la comarca de l'Horta. Los trabajos y procesos que componen dicha investigación se inscriben principalmente en el ámbito de las prácticas en contexto, y presentan especial interés por los relatos, memorias y luchas asociadas a las transformaciones territoriales locales. A través de los proyectos L'Horta, ni oblit ni perdó (2017), Aturem la ZAL, recuperem La Punta (2018), Ara vindran les màquines. Relats subalterns de la València Sud (2018), La Retaguardia (2020) y A hores d'ara. Experiències i memòria de la defensa de l'Horta a través del seu arxiu (2022), esta investigación plantea explorar la capacidad que tienen las prácticas artísticas contextuales y colaborativas de generar rupturas en el relato histórico hegemónico, mediante la producción de dispositivos críticos y situados que posibiliten la visibilización y articulación de memorias subalternas. Asimismo, este trabajo propone investigar si dichas prácticas pueden contribuir a reforzar relaciones de apego y empatía con un territorio dado a través de la consolidación de contramemorias locales propias, así como procesos de afectación, dentro del contexto de la defensa de l'Horta de València. / [CAT] La present tesi doctoral recull una investigació basada en la pràctica artística pròpia desenvolupada entre 2017 i 2022, en el territori de la comarca de l'Horta. Els treballs i processos que composen aquesta investigació s'inscriuen principalment en l'àmbit de les pràctiques en context, i presenten especial interés pels relats, memòries i lluites associades a les transformacions territorials locals. A través dels projectes L'Horta, ni oblit ni perdó (2017), Aturem la ZAL, recuperem La Punta (2018), Ara vindran les màquines. Relats subalterns de la València Sud (2018), La Retaguardia (2020) i A hores d'ara. Experiències i memòria de la defensa de l'Horta a través del seu arxiu (2022), aquesta investigació planteja explorar la capacitat que tenen les pràctiques artístiques contextuals i col·laboratives de generar ruptures en el relat històric hegemònic, mitjançant la producció de dispositius crítics i situats que possibiliten la visibilització i articulació de memòries subalternes. Així mateix, aquest treball proposa investigar si aquestes pràctiques poden contribuir a reforçar relacions d'aferrament i empatia amb un territori donat a través de la consolidació de contramemòries locals pròpies, així com processos d'afectació, dins del context de la defensa de l'Horta de València. / [EN] This thesis presents a research based on artistic practice developed between 2017 and 2022, in the regional territory of l'Horta (València). The works and processes that make up this dissertation are mainly inscribed in the field of practices in context, and present special interest in the narratives, memories and struggles associated with local territorial transformations. The capacity of contextual and collaborative artistic practices is investigated in five different field studies; L'Horta, ni oblit ni perdó (2017), Aturem la ZAL, recuperem La Punta (2018), Ara vindran les màquines. Relats subalterns de la València Sud (2018), La Retaguardia (2020) and A hores d'ara. Experiències i memòria de la defensa de l'Horta a través del seu arxiu (2022). The totality of these projects serve to create generative ruptures in the hegemonic historical narrative, through the production of critical and situated devices making possible the visibilization and articulation of subaltern memories. Correspondingly, this work proposes how such practices can contribute to reinforce relationships of attachment and empathy with a given territory: through the consolidation of local counter-memories, as well as processes of affectation, within the context of the defense of l'Horta de València. / Florin, AMC. (2023). Ahora o nunca. Prácticas artísticas contextuales en torno a la defensa de l'Horta y su memoria [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/192824

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