Global ETD Search

41	Augmented Reality, the future of marketing? : A qualitative study investigating consumers’ perceptions of Augmented Reality Marketing within the context of High Involvement Products Eskengren, Eveline, Hultin, Elin January 2022 (has links) No description available. “Augmented Reality” (AR) “Augmented Reality Marketing” (ARM) High Involvement Products Digital Marketing Consumer Perceptions High Involvement Product Purchases Business Administration Företagsekonomi
42	American Food Safety Concerns for Fresh Vegetables: A Cluster Analysis Jose Enrique Velasco Ortiz Sr. (13129101) 27 July 2022 (has links) <p>While fresh vegetables (FVs) consumption is essential for public health, some high-profile outbreaks that cause severe illnesses are related to their consumption. To illustrate, the Center for Disease Control (CDC) and Prevention has estimated 48 million cases of foodborne illnesses in the U.S. per year; of them, about 46% are associated with FVs. The economic impact of food safety issues, estimated at $51 billion annually, is due to medical costs, productivity losses, and loss of consumer trust (Hoffman et al., 2021). </p> <p>The proliferation of risk mitigation methods (GAP, HACCP), food safety policies (FSMA), and information (labels, media, government) out in the market today, suggests that the way consumers understand food safety might be different from what policymakers, researchers, and retailers try to communicate. In addition, consumers' heterogeneous perceptions and beliefs can make communication with policymakers, researchers, and industry stakeholders ineffective when assessing food safety risks. </p> <p>Given the high demand for FVs and the communication mismatch with consumers, it is crucial to understand how consumers value food safety when purchasing FVs. This study clustered FVs consumers based on their food safety concerns. First, a Principal Component Analysis (PCA) identified the most relevant food safety dimensions. Later, using the food safety dimensions, this study segmented FVs consumers based on their food safety concerns. Finally, through a Multinomial Probit model (MNP), this study provided the main factors driving cluster membership.</p> <p>Our results suggest the existence of four segments of FVs consumers: “Worriers” (45% of our sample), who highly valued all the food safety characteristics when buying FVs. “Labelers” (20.3% of our sample) mainly valued attributes related to nutritional and environmental characteristics. “Pretty Vegetables” (17.3% of our sample) searched for the best and safest produce possible. Lastly, “DIYers” (17.3% of our sample) valued the least variables related to convenience in FVs. Finally, some of the main drivers of cluster membership were related to demographics, consumption, information sources, and perceptions about food safety of FVs consumers. These results can help policymakers, researchers, and retailers communicate food safety information more efficiently among different segments of consumers.</p> Agricultural economics Fresh Vegetables Consumer Food Safety Consumer Concerns Consumer Perceptions Cluster Analysis Principal Component Analysis
43	<b>Understanding Online Media Reactions to Significant Price Increases for Eggs</b> Sachina Kida (16898778) 25 April 2024 (has links) <p dir="ltr">Retail prices for eggs surged during the period from early 2022 to mid-2023 in the U.S. Eggs are important to a wide range of people because of their nutritional benefits and cost relative to other protein sources. Thus, rapidly increasing egg prices can cause risks to numerous people. Using social media listening data, we analyzed the relationship between egg prices and online and social media attention and the relationship between egg prices and online and social media sentiment. Our findings suggest that egg prices are associated with the sentiment of the public as expressed in online media. However, the relationship between egg prices and online and social media attention is complex when studying the timing of increased concern with the timing of online news media coverage. Importantly, by leveraging a method of regression discontinuity in time, we show that online and social media conversations about eggs and egg prices tend to increase after the rapid rise in online news coverage. Similarly, online and social media conversations about eggs and egg prices tend to decrease after the rapid rise in online news coverage. This research also provided an example of how a total number of statements and sentiment score of social media listening data can be utilized to capture people’s attention levels, overall sentiment, and how they change over time.</p> Agricultural economics Econometric and statistical methods online media social media listening consumer perceptions food prices eggs regression discontinuity design regression discontinuity in time
44	Surfing Serenades: Riding the Digital Waves of Nicaraguan Shores : Exploring the influence of user-generated content on destination choice. Kroon Josefsson, Maja January 2024 (has links) Background: The tourism industry plays a crucial role in the global economy in developing countries such as Nicaragua, where it catalyzes development. Risk perception, safety considerations, user-generated content, and destination image significantly influence travel decision-making processes. Purpose: The primary purpose of this thesis is to explore the intricate relationship between online travel planning, safety perceptions, and consumer behaviors in unexplored Central American destinations, with Nicaragua as a focal point. Method: Semi-structured interviews were conducted with 15 participants. 11 participants visited Nicaragua, and four residents within the tourism sector were interviewed for a broader overview of the tourism situation in the country of investigation. An inductive approach was used to conduct a qualitative analysis, followed by a thematic examination of the primary data. Conclusion: This thesis illuminates the intricate relationship between online information, safety perceptions, and consumer behaviors in travel decision-making. By uncovering the significant impact of online travel planning platforms, visual communication, and UGC on shaping travelers' safety perceptions in Nicaragua, the study offers actionable recommendations to support the sustainable development of the country's tourism sector. Elaboration Likelihood Model User-Generated Content Visual Communication Tourism Travel Consumer Perceptions Destination Image Network Travel Safety Nicaragua Business Administration Företagsekonomi
45	Perceived Credibility in Green Marketing : Exploring Generation Z's Perspective in Sweden post-implementation of the EU Green Claims Directive 2023 / Trovärdighetsuppfattning av Grön Marknadsföring : En studie om Generation Zs perspektiv i Sverige efter implementeringen av EU Green Claims Directive 2023 Hammarvid, Linn, Larsson, Tilda January 2024 (has links) Background: Alongside the emergence of green marketing initiatives, consumers began questioning the authenticity and transparency of firms utilising such marketing practices, which consequently led to a low level of perceived credibility. Although green marketing has been a topic of research for many years, a gap in academia remains regarding the impact of legislative instruments on consumers' perceptions. As of 2023, the European Union introduced the EU Green Claims Directive, a legal framework that aims to ensure that all environmental claims are accurate and prevent the exploitation of misleading marketing practices. Purpose: The purpose of this bachelor thesis is to investigate the impact of the new EU Green Claims Directive on the credibility of green marketing from a consumer perspective. Specifically, this study aims to examine how the regulatory standards introduced by the EU on March 22, 2023, challenge previous notions of misleading green claims and their influence on consumer perceptions of environmental credibility. Method: The research follows an abductive approach, using qualitative methods to gather and investigate the empirical data. To address the purpose of this research, two focus groups were used, one identified as the control group and the other as the treatment group, allowing for an experimental design to test the impact on consumer perceptions. An expert interview was used to complement the information gathered about the EU Green Claims Directive, as the frame of reference only yields one source (the actual legislative instrument). A thematic analysis was used for identifying and retrieving any relevant data found in the empirical investigation. Conclusion: The results indicate that consumers remain sceptical towards green marketing even after the implementation of the new EU Directive, and the level of perceived credibility is still low. In conclusion, regulatory implementation seems important to consumers, however, the new EU Directive will not be enough to change previous notions of green claims from a consumer perspective. EU Green Claims Directive Environmental credibility Marketing communications Consumer perceptions Regulatory compliance Corporate transparency Sustainable branding Generation Z Business Administration Företagsekonomi Law and Society Juridik och samhälle Communication Studies Kommunikationsvetenskap
46	Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande 22 April 2013 (has links) This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management) Visual merchandising display Display settings Consumer perceptions Marketing stimuli Consumer behaviour Decision making process Retail industry Retailers Marketing research process 658.8710683 Display of merchandise Consumers' preferences Consumer behavior
47	Environmental and social certifications on coffee : A study of consumer perceptions Sjöberg, Alexander, Wall, Louise January 2009 (has links) <p>Using coffee as the example, the five certifications; Rainforest Alliance, Fairtrade, UTZ Certified, EU certification for organic farming and KRAV are explored. A consumer perception survey and a comparative analysis of the certifications true achievements are compared in order to establish how well consumer perceptions reflect certification demands.</p><p>Rainforest Alliance and UTZ Certified largely upholds existing conditions. Fair Trade, KRAV and the EU certification in different ways aims to improve them. KRAV is the most well-known certification, followed by Fair Trade. 85% of the respondents associate KRAV with organic production and 80% of the respondents recognising the Fair Trade logotype associate it with taking strong social responsibility.</p><p>Overall, the results from the consumer survey conform relatively well to the actual standards of the certifications. However some results suggest that Rainforest Alliance holds a higher degree of appreciation than it actually deserves. In a broader perspective this can be associated to the phenomena of Greenwashing; corporative attempts to make a product or service seem more environmentally beneficent than it actually is. This is something that should be taken seriously since it does not contribute to a sustainable development, it might fuel the hollowing out of certificatory initiatives and further complicate for those consumers aiming to shop responsibly.</p> / <p>Med kaffe som exempel utreds de fem certifieringarna; Rainforest Alliance, Rättvisemärkt, UTZ Certified EU:s certifiering för ekologisk produktion och KRAV. Genom en konsumentuppfattningsstudie och en granskning av certifieringarnas faktiska åstadkommanden jämförs sedan resultaten med syfte att fastställa hur väl konsumenters uppfattning speglar certifieringarnas krav.</p><p>Rainforest Alliance och UTZ Certified söker till största del upprätthålla nuvarande situation. Rättvisemärkt, EU:s certifiering samt KRAV söker på olika sätt förbättra den. KRAV är den mest välkända certifieringen följt av Rättvisemärkt. 85 procent respondenterna förknippar KRAV med ekologisk produktion och 80 procent av dem som känner igen Rättvisemärkts logotyp förknippar certifieringen med starkt socialt ansvarstagande.</p><p>På det hela taget är resultaten från konsumentuppfattningsstudien relativt väl överensstämmande med certifieringarnas faktiska åstadkommanden. Dock tyder vissa resultat på att uppfattningen av Rainforest Alliance är mer positiv än vad certifieringen förtjänar. I ett större perspektiv kan detta kopplas till fenomenet Greenwashing; företags försök att få sina produkter eller tjänster att framstå som mer miljövänliga än vad som egentligen är fallet. Det är någonting som bör tas på allvar då det motverkar en hållbar utveckling, riskerar att urholka andra, mer långtgående certifieringsinitiativ och ytterligare försvåra för de konsumenter som försöker handla med omsorg för människor och miljö.</p> Coffee Greenwashing Consumer perceptions Certifications Organic KRAV Fair Trade Rainforest Alliance UTZ Certified Kaffe Greenwashing Konsumentuppfattningar Certifieringar Ekologiskt KRAV Rättvisemärkt Rainforest Alliance UTZ Certified
48	Environmental and social certifications on coffee : A study of consumer perceptions Sjöberg, Alexander, Wall, Louise January 2009 (has links) Using coffee as the example, the five certifications; Rainforest Alliance, Fairtrade, UTZ Certified, EU certification for organic farming and KRAV are explored. A consumer perception survey and a comparative analysis of the certifications true achievements are compared in order to establish how well consumer perceptions reflect certification demands. Rainforest Alliance and UTZ Certified largely upholds existing conditions. Fair Trade, KRAV and the EU certification in different ways aims to improve them. KRAV is the most well-known certification, followed by Fair Trade. 85% of the respondents associate KRAV with organic production and 80% of the respondents recognising the Fair Trade logotype associate it with taking strong social responsibility. Overall, the results from the consumer survey conform relatively well to the actual standards of the certifications. However some results suggest that Rainforest Alliance holds a higher degree of appreciation than it actually deserves. In a broader perspective this can be associated to the phenomena of Greenwashing; corporative attempts to make a product or service seem more environmentally beneficent than it actually is. This is something that should be taken seriously since it does not contribute to a sustainable development, it might fuel the hollowing out of certificatory initiatives and further complicate for those consumers aiming to shop responsibly. / Med kaffe som exempel utreds de fem certifieringarna; Rainforest Alliance, Rättvisemärkt, UTZ Certified EU:s certifiering för ekologisk produktion och KRAV. Genom en konsumentuppfattningsstudie och en granskning av certifieringarnas faktiska åstadkommanden jämförs sedan resultaten med syfte att fastställa hur väl konsumenters uppfattning speglar certifieringarnas krav. Rainforest Alliance och UTZ Certified söker till största del upprätthålla nuvarande situation. Rättvisemärkt, EU:s certifiering samt KRAV söker på olika sätt förbättra den. KRAV är den mest välkända certifieringen följt av Rättvisemärkt. 85 procent respondenterna förknippar KRAV med ekologisk produktion och 80 procent av dem som känner igen Rättvisemärkts logotyp förknippar certifieringen med starkt socialt ansvarstagande. På det hela taget är resultaten från konsumentuppfattningsstudien relativt väl överensstämmande med certifieringarnas faktiska åstadkommanden. Dock tyder vissa resultat på att uppfattningen av Rainforest Alliance är mer positiv än vad certifieringen förtjänar. I ett större perspektiv kan detta kopplas till fenomenet Greenwashing; företags försök att få sina produkter eller tjänster att framstå som mer miljövänliga än vad som egentligen är fallet. Det är någonting som bör tas på allvar då det motverkar en hållbar utveckling, riskerar att urholka andra, mer långtgående certifieringsinitiativ och ytterligare försvåra för de konsumenter som försöker handla med omsorg för människor och miljö. Coffee Greenwashing Consumer perceptions Certifications Organic KRAV Fair Trade Rainforest Alliance UTZ Certified Kaffe Greenwashing Konsumentuppfattningar Certifieringar Ekologiskt KRAV Rättvisemärkt Rainforest Alliance UTZ Certified SOCIAL SCIENCES SAMHÄLLSVETENSKAP
49	Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande 22 April 2013 (has links) This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management) Visual merchandising display Display settings Consumer perceptions Marketing stimuli Consumer behaviour Decision making process Retail industry Retailers Marketing research process 658.8710683 Display of merchandise Consumers' preferences Consumer behavior
50	Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue Delgado, Cristina 01 January 2009 (has links) Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level. advertising advertising appeals advertising effects advertising legislation advertising regulation advertising strategies content analysis marketing mass communication mass communication theory cultivation theory framing theory semiotics theory media television advertising television commercials adult obesity obesity overweight weight loss health health claims health communication health promotion nutrient claims public health wellness food food advertising nutrition science business consumption consumer affairs consumer perceptions consumer protection Federal regulation government Communication

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