This dissertation investigates the interplay between a selected set of museum practices, such as online strategies, digitisation of artwork reproductions, and crowdsourcing, through a theoretically grounded perspective. Existing discourse and debate on the museum's movement from an exclusively physical, to a digital or hybrid presence display an excessive interest in advocacy, usually focusing on small examples of successful practices which are then argued as somehow empowering or resolutive, usually from a 'social justice' point of view. Conversely, in those same discourses little attention is paid to the macro-context within which these cases take place: current debates lack an articulation of how museum practices reflect ongoing trends and paradigms on a culture-wide level, and also eschew non-advocative, neutral discussion of the politics, discourses and power relations that such practice entail. I suggest that the contemporary constructivist, digital museum can be better contextualised if we frame emergent digital museum praxis within a framework that resorts to well-established, and well-described theoretical paradigms that can be observed in other cultural and social contexts as well. The advantage of such an approach is that museum practice, and the museum as an institution, can then be seen in continuity with current macro-trends, rather than as isolates whose usefulness and sustainability begins and ends within the museum's precinct. This dissertation begins this proposed shift in point of view by addressing emergent museum practices such as the drafting of digital strategies; the creation of digital reproductions of artworks for online display; and crowdsourcing in the context of theoretical frameworks such as the utopian imagination; ontology of digital-beings; and contemporary labour practices. While not comprehensive, and exploratory in nature, this dissertation contributes to the discipline by providing a new, more in-depth point of view on 'hot' practices, encouraging a contextualisation of the museum that goes beyond the museum itself, into a theoretical and interdisciplinary field that takes advantage of ideas developed within digital humanities, labour critique, informatics and cultural studies.

This bachelor thesis is based on a internship on IBM Sweden within Södertörn University’s bachelor program ’IT, Media and Design’ during the spring semester of 2016, majoring Media technology. The thesis is based on a practical work, which treats the company’s digital presence where I, as a student, stepped in and helped the marketing and communication department. I’ve done a survey of their Swedish digital channels, and business intelligence where I’ve collected details about the Nordic IBM companies digital channel structure and linking between accounts. Maintenance of the Swedish IBMs social media accounts have also been included such as development of an suggestion of an digital ecosystem for future work with the company's digital presence. The information in this thesis is classified as open.

The Reusist project has explored, evaluated, and designed a system through a co-creation process around the unsustainable disposal of valuable surplus furniture found at Återbruket (SSAM) and on-campus at Linnaeus University. The main aim of this project is implementing positive circular economy behaviours and attitudes through a designerly perspective, in light of consumerism and the constant need for and disposal of furniture. Design ethnography methods, workshops, and other techniques were used to drive co-creation; deriving values from stakeholders to shape the design outcome. Sustainability is explored holistically through environmental, social, economical, and cultural factors, with a main focus on the practice of re-framing value and circulating household furniture for as long as possible as a step towards a circular economy. The system proposed targets students as well as the general public, and so can be considered as a public service. Its main components consist of an umbrella concept of ‘Share’ founded upon ‘Furniture Packages’, enabled through ‘Repair’ and ‘Redesign’, and whose accessibility is amplified through a ‘Digital Presence’ which also enables ‘Crowdsourcing’. This project ended by presenting the proposal to the two direct collaborators, Återbruket (SSAM) and Svenska Kyrkan. However, this project isn’t finalised, as there are possible future steps to expand with an even more embedded collaboration alongside stakeholders and organisations.

With digital presence becoming an increasingly big part of museums, more resources have been put on digital interactions. This thesis studies how Malmö Museums can enforce their digital strategy by taking advantage of the Norwegian method – Tingens Metod (Method of Things), and by renewing their digital presence. Because of the COVID-19 crisis and the technological advancements of the past decade, museums are using digital technologies more than ever before to reach their visitors. By using Tingens Metod, we have been able to show how collaborative digital workshops with different participating groups can open the museum process to be an open dialogue between museum creators and the museum’s visitors. The workshops have led to a democratisation of artefacts, and a new-found appreciation for the conservation that occurs at museums. These workshops have also shown that participants would like to use digital tools and interactions in their exploration of a museum’s wide collection of artefacts. The results of this thesis project have led to the creation of a two-part prototype. First, the Tingens Metod workshops are adapted to become a recurring playtest programme at the museum. Second, an overall renewed digital presence which reimagines the museum’s digital presence in a modern and reimagined way should be available on platforms that visitors are using. Together these two parts form a proposed prototype which can be adapted by Malmö Museums in their continued effort to reach their long-term digital strategy goals.

With digital presence becoming an increasingly big part of museums, more resources have been put on digital interactions. This thesis studies how Malmö Museums can enforce their digital strategy by taking advantage of the Norwegian method – Tingens Metod (Method of Things), and by renewing their digital presence. Because of the COVID-19 crisis and the technological advancements of the past decade, museums are using digital technologies more than ever before to reach their visitors. By using Tingens Metod, we have been able to show how collaborative digital workshops with different participating groups can open the museum process to be an open dialogue between museum creators and the museum’s visitors. The workshops have led to a democratisation of artefacts, and a new-found appreciation for the conservation that occurs at museums. These workshops have also shown that participants would like to use digital tools and interactions in their exploration of a museum’s wide collection of artefacts.The results of this thesis project have led to the creation of a two-part prototype. First, the Tingens Metod workshops are adapted to become a recurring playtest programme at the museum. Second, an overall renewed digital presence which reimagines the museum’s digital presence in a modern and reimagined way should be available on platforms that visitors are using. Together these two parts form a proposed prototype which can be adapted by Malmö Museums in their continued effort to reach their long-term digital strategy goals.

Made available in DSpace on 2016-12-12T20:29:42Z (GMT). No. of bitstreams: 1 123094.pdf: 1271702 bytes, checksum: e763da86b45e38c7122e1c947824cca1 (MD5) Previous issue date: 2015-06-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This thesis presents as product guidelines for use of social media by librarians that work in university libraries. To do it, was necessary to contextualize a network society, which hosts the dynamics involving the new technologies of information and communication and present some new professional performance profiles. Understanding this context it is necessary to better visualize the possibilities of the librarian in use of social media. The methodological route was traced through and exploratory research in university libraries websites of federal and state education and federal institutes of education, from the data base informed by e-MEC, in order to identify the existence of social media guidelines. The international field, through Scimago Institutions Ranking, were analyzed 20 websites of university libraries in English and Spanish, also in order to find guidelines. The methodology used in the five documents of this survey was the content analysis, seeking to identify guidelines that make up the product of this work. The guidelines were defined: planning, behavioral and social aspects, ethical and legal aspects, languages and content types, metrics and monitoring and crisis management. / Esta dissertação traz como produto um conjunto de diretrizes para o uso de mídias sociais por bibliotecários atuantes em bibliotecas universitárias. Para tal, foi necessário contextualizar uma sociedade em rede, onde acontecem as dinâmicas envolvendo as novas tecnologias da informação e comunicação e apresentar alguns novos perfis de atuação profissional. Compreender este contexto torna-se necessário para visualizar melhor quais as possibilidades do bibliotecário no uso das mídias sociais. O percurso metodológico foi traçado por meio de uma pesquisa exploratória em sites de bibliotecas universitárias das redes de ensino federal e estadual e dos institutos federais de educação, a partir dos dados informados pela base e-MEC, com a finalidade de identificar a existência de manuais de mídias sociais. Do campo internacional, através do Scimago Institutions Ranking, foram analisados 20 sites de bibliotecas universitárias nos idiomas Inglês e Espanhol, também com a finalidade de encontrar manuais. A metodologia utilizada nos cinco manuais deste levantamento foi a análise de conteúdo, buscando identificar quais diretrizes comporiam o produto desta dissertação. As diretrizes definidas foram: Planejamento, Aspectos comportamentais e sociais, Aspectos éticos e jurídicos, Linguagens e tipos de conteúdo, Monitoramento e métricas e Gestão de crises.

Ces vingt dernières années, le vin est devenu l’objet d’une pluralité de traitements éditoriaux créant une exubérance discursive sur cet univers complexe. Le numérique et les dispositifs sociaux du Web participent à cette surabondance éditoriale. Les pratiques numériques, dans l’univers professionnel du vin répondent à des ambitions stratégiques, des logiques multiples. Notre intérêt se situe du côté des blogs des producteurs de vin français. Le blog permet la création et la publication de contenus. Son projet repose sur une dynamique relationnelle d’échanges et de conversations numériques. Dans les blogs des producteurs de vin, les billets publiés renseignent sur des situations de travail en lien avec les cycles de la vigne et du vin sans aucune dynamique d’échanges et de conversations. Compte tenu des enjeux qui caractérisent la filière du vin, notre hypothèse de recherche est de considérer que les blogs des producteurs de vin français soutiennent un processus de professionnalisation. L’objectif de cette étude est de montrer comment une production éditoriale singulière, le blog a une raison d’être en dehors de tout échange ou dialogue numérique. Une part conséquente des contenus publiés concerne le récit détaillé d’activités professionnelles. Les contextes narratifs s’apparentent à l’expression d’une professionnalité. L’autre partie des publications regroupe des faits et des évaluations honorables produits par d’autres instances. Ce type de publication touche aux principes de la réputation qui est une des formes du professionnalisme. Le blog est ici au service d’un processus de reconnaissance et de légitimation sociale caractéristique de la professionnalisation. / For the last twenty years, wine has been dealt with in various editorial ways creating therefore a discursive exuberance about this complex topic. Digital and social technologies available on the Internet contribute to this editorial overabundance. Digital experiences in professional wine field respond to strategic ambitions, to multiple logics. French wine makers’ blogs aroused interest. A blog enables people to create and publish contents. Its project is based on an interpersonal exchange dynamic and digital talks. On French wine makers’ blogs, published posts give information about work situations linked with both vine and wine cycles without any exchange dynamic and digital talk. Considering the typical stakes of the wine industry, we assume here that French wine makers’ blogs are supporting a professionalization process. This research aims to show how a unique editorial production – blogs – is meant to be without being involved in any digital exchange or dialogue. A substantial part of the published contents is about detailed storytelling regarding professional activities. Narrative contexts relate to the expression of professionality (all necessary professional skills) . The other posts gather some honourable facts and evaluations produced by other authorities. This kind of posts is linked with reputation principles which are one of the many forms of professionalism. Blogs are here helping a recognition and social legitimisation process that is typical for professionalization.

Meta-nätverket (tidigare kallat Facebook) är ett av de nätverk som har gjort det till sitt levebröd att samla in användardata för att sedan kunna använda dessa för att fylla sina annonsplatser med annonser som är relevanta för varje specifik användare. Användarnas integritet via Meta-nätverket och liknande plattformar har ifrågasatts och företaget Apple har nu utvecklat en datainsamlingspop-up som heter App Tracking Transparency (ATT). ATT har gjort det möjligt för användarna att blockera applikationer från att samla in data från webbsidor och applikationer ägda av andra företag, vilket har lett till stora förluster för Meta som håller på med denna typ av datainsamling. Syftet med denna studie var därför att undersöka hur svenska användare ställer sig till sin integritet online och då mer specifikt via Meta-nätverkets applikationer. Detta genom att titta närmare på vilken data de är villiga att dela med sig av, deras agerande mot ATT och liknande verktyg, synen på Metas datainsamling samt vad som är viktigast – deras integritet online eller sin digitala närvaro. Denna studie har genomförts som en enkätundersökning och har publicerats i Meta-applikationen Facebook. Studien visade att användarna delar med sig av mer data än de är villiga till, klickar sig snabbt förbi datainsamlingspop-ups utan att göra aktiva val, ser negativt på Meta-nätverkets datainsamling och värderar sin digitala närvaro högre än sin integritet online. Slutsatsen blev därför att användarna har ett behov av stöd i form av tydlighet och information om hur och var ens användardata används samt bättre datainsamlingspop-ups designade efter användarnas beteendemönster. / The Meta network (formerly known as Facebook) is one of the networks that have made it their livelihood to collect user data with the goal to analyze and utilize it for marketing purposes. As a result, the ads can now be relevant to each specific user. The user’s integrity through the Meta network and other similar platforms have been questioned and the company Apple have now developed a data collection pop up called App Tracking Transparency (ATT). ATT have made it possible for the user to block certain applications from gathering data from applications owned by other companies, which have led to great losses for Meta since they’re practicing this type of data collection. The purpose of this study was therefore to investigate how Swedish users view their privacy online, more specifically, via the Meta network's applications. This was made possible through looking closely at what data they are willing to share, their actions towards ATT and similar tools, the view of Meta's data collection and lastly a look at what is most important - their privacy online or their digital presence. The study has been executed through a survey that’ve been published in Metas application Facebook. The study showed that the users share more data that they’re comfortable with, quickly click past the data collection pop ups without making an active choice, views the Meta network's data collection negatively and values their digital presence higher than their online integrity. The conclusion of the study was therefore that the users have a need for support in the form of clarity and information on how and where their user data is used as well as better data collection pop-ups designed according to users' behavioral patterns.

This study started off during the spring of 2017 and had the goal of with the aid of a competitive analysis create a new social media strategy for the company Spree. During the last years, digitalization has grown increasingly and has become more integrated in our society. Together with the digitalization, the use of social medias has increased, both for personal use and for business use. For companies, the use of social medias is still relatively new, so a designed and developed social media strategy can be crucial for a company to reach out in the right way and to the right target group. This study show that a well-designed social media strategy can be created with the aid of a competitive analysis together with a deeper analysis of the company’s own social medias. The analysis of the company’s own social medias helps to illustrate the current flaws that exists, while the competitive analysis assist in finding relationships that can help the company get an apprehension of what their main focus should be on. / Denna studie borjade under varen 2017 och hade som mal att med hjalp av enkonkurrensanalys skapa en ny sociala medier-strategi for foretaget Spree. Under desenaste aren har digitaliseringen vaxt allt mer och blivit mer integrerad i vartsamhalle. Tillsammans med digitaliseringen har aven anvandningen av socialamedier okat, bade for den enskilda individen samt for foretagen. Men att anvandasociala medier for foretag ar fortfarande relativt nytt, sa att ha en utformad ochvalplanerad sociala medier-strategi kan vara avgorande for att na ut pa ratt satt ochtill ratt malgrupp. Denna undersokning visar att en val utformad sociala medier-strategi kan skapasmed hjalp av en konkurrensanalys tillsammans med en djupare analys av foretagetsegna sociala medier. Analysen av det egna foretagets sociala medier hjalper till attbelysa de nuvarande brister som finns, samtidigt som konkurrentanalysen bistar tillatt hitta samband som kan hjalpa foretaget att fa en uppfattning om vad de borfokusera pa.