University of Macau / Faculty of Arts and Humanities. / Department of English

Orientador: Sebastião Expedito Ignácio / Resumo: O presente trabalho investiga as manobras criativas e inventivas do sujeito do discurso. A autora analisa vinte redações do vestibular da Universidade Estadual Paulista, referentes ao ano de 2001, centrando o enfoque no processo discursivo do sujeito com o propósito de verificar as astúcias realizadas por ele... / Résumé: Ce travail est unes recherche sur les manoeuvres créatives et inventives du sujet du discours... / Doutor

A presente pesquisa realiza uma crítica acerca das contradições entre discurso e prática da cadeia de moda brasileira à luz da teoria da sustentabilidade. Em particular, avalia-se se as ações das duas maiores redes de moda nacionais - Renner e Riachuelo - são pertinentes às mensagens politicamente corretas que elas propagam nas mídias. Tal empreitada fundamenta-se em análise de conteúdo disponível eletronicamente em suas páginas corporativas, o qual foi confrontado tanto com o ideário promovido originalmente pela Organização das Nações Unidas (ONU), como pelo senso comum. Assim, propõe-se alcançar o entendimento do conceito de sustentabilidade sob o ponto de vista das empresas tratadas, considerando-se a sua crescente polissemia. Em segundo plano, procura-se verificar se a práxis empresarial é verdadeiramente consoante com os valores e princípios ditados pela noção geral de sustentabilidade. Os resultados apontam que a lógica concorrencial e predatória que permeia o negócio das empresas analisadas contrariam os princípios de sustentabilidade, destituindo-lhes de sua legitimidade e credibilidade / The present research criticizes the contradictions between discourse and practice within Brazilian fashion industry\'s productive chain in the light of the theory of sustainability. In particular, it is assessed whether the actions of two main local fashion retailers - Renner and Riachuelo - are pertinent to the politically correct messages they propagate in the media. Such undertaking is based on an analysis of content available electronically in their corporate pages, which have been confronted both with the ideas originally promoted by the United Nations and by common sense. Thus, it aims to reach an understanding of sustainability concept from the point of view of the examined companies, considering its increasing polysemy. In the background, it intends to check if the business praxis is truly consonant with the values and principles dictated by the general notion of sustainability. The results indicate that the competitive and predatory logic that permeates the business of the analyzed companies contravenes the principles of sustainability, depriving them of their legitimacy and credibility

Norway is the only country which has turned down EU membership in two popular referenda. It occupies a unique place in the study of Euroscepticism due to its population's stable and persistent misgivings about European integration. The thesis seeks to find out what Norwegian Euroscepticism really is and how it can be explained. Adopting a theoretical framework drawn from the Norwegian and comparative literature on EU support and a sequential exploratory mixed methods research design, the thesis first examines how the Norwegian Eurosceptic discourse has played out in a major national newspaper and the party political arena in the last fifty years, through the three periods of heightened Euroscepticism (1961-62; 1970-72; 1989-1994) and one period of latent Euroscepticism (1995-2010). Subsequently, the results of the qualitative analysis are tested on the 1994 Referendum Study to ascertain whether the issues mobilized in the public debate do indeed resonate on the popular level. The thesis finds that there are essentially two broad types of Norwegian Euroscepticism, mainstream (centre/left) and right-wing Euroscepticism. It argues that concerns about postmaterialist Values, political Culture and Rural society (VCR) are at the heart of mainstream Norwegian Euroscepticism, that values (the desire to make Norway and the world a better place), political culture (selfdetermination) and rural attachment are much more potent explanations for the phenomenon than economic interest (wanting to make Norway a richer place) or national identity concerns. Right-wing Euroscepticism, however, has an altogether different structure. Although it shares the political culture element with its mainstream counterpart, it does not exhibit postmaterialist or rural society sentiments. Conversely, it is driven by economic utilitarianism and the view that the EU is not sufficiently neo-liberalist. The findings also suggest that perceived cultural threat might be relevant to right-wing Euroscepticism, but this is an issue which must be investigated further by future research.

In light of the increasing prevalence of obesity in the UK, health professionals working within general practice are urged to initiate discussion about weight with overweight and obese patients. Despite such appeals, evidence suggests that only a minority of health professionals routinely talk to patients about weight loss. To understand more about the barriers to raising the topic of weight in general practice, three empirical studies guided by qualitative research design were carried out. The first two studies draw on psychological theory to identify barriers to raising the topic of weight. Semi-structured interviews were conducted with 17 GPs and 17 primary care nurses. The third study conducted with 20 GPs is underpinned by discourse analysis and uses trigger film interviews to capture and critically analyse the discursive production of, and macro-discourses shaping, barriers. In study 1 and 2, three main themes summarise barriers identified from GP and primary care nurse perspectives: limited understanding about obesity care, concern about negative consequences and limited time to raise a sensitive topic. In study 3, four discursive frameworks were identified as underpinning constructions about the barriers to broaching discussion about obesity: medical-reductionist, medical-holistic, moral and ethical. Findings extend understanding about the ways in which obesity is constructed as both a medical and non-medical issue. The findings have implications for health professional education, policy and research including the need to expose and challenge dominant understandings of obesity as a behavioural problem, to address barriers operating at the socio-cultural as well as the individual-level, and to enhance understanding about the socially embedded and pernicious effects of obesity stigma in the consultation and beyond.

This thesis addresses the concept and forms of dissemination in political communication and news media. It investigates the new age of dissemination of global communication manifested in a new relationship between political communication and media systems. The broad aim of this project is to investigate the ‘media reality’ of political communication in this new age of dissemination. Working within the sphere of political communication and interconnected media systems, the thesis examines how the information in news source texts and responses to them is recontextualised and disseminated worldwide, and fed back again through recursive communication. Specifically, the thesis also considers ways in which the aims of the political phenomenon of Hezbollah are disseminated and connected across various news media outlets. In particular, the process of recursive dissemination of communication is analysed in three news media outlets, namely Al-Jazeera, the BBC, and CNN. The project has three principal conceptual building blocks: dissemination, political communication, and discourse and intertexts. The theoretical framework has determined the methods used to undertake a qualitative analysis of the data. Discourse analysis is used to consider intertexts and sub-texts, legitimation processes, framing, representation, and schematisation in the data. These dimensions are highly useful tools in identifying shifts across the three media organisations. This thesis has three specific objectives. Its first aim is to reconceptualise communication, establish a communicative model characterised by recursivity (one in which political communication and media systems play back on each other in feedback and feed-forward loops, which add intensity), and show how recursivity has gained in importance in the context of mass mediatisation, bringing about a new age of dissemination. That is, the political messages of Hassan Nasrallah, which polarise representations, are recontextualised and disseminated across media contexts in complex processes involving recursive media interplays. These processes have a direct link with the historical context in the sense that political communication and media systems play back on each other in feedback and feed-forward loops. The second aim is to investigate the appropriate approaches for the study of that communication in terms of the relationship between intertextuality, discourse, ideology as belief systems, framings, and competing framings which create new realities; this connects well with the conceptual framework of recursivity and dissemination. The third aim is to achieve in the data analysis a more sophisticated understanding of Hezbollah as a highly significant political actor, by creating a multicontextual analysis of recursive framing. The thesis demonstrates the complexity of recursivity and dissemination of political communication. It sets out to improve our understanding both of Hezbollah and of the politics the Middle East. The core of this thesis lies in its concern in reconceptualising political communication and applying it to the analysis of Nasrallah’s speeches and their recontextualisation in the above three global media organisations.

Made available in DSpace on 2015-03-05T12:06:53Z (GMT). No. of bitstreams: 0 Previous issue date: 22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O Tocantins, antiga região norte do estado de Goiás, teve sua instituição político-administrativa como estado da federação brasileira, em 1989. Esse trabalho estuda facetas do processo de construção da identidade, desse novo Estado, nos primeiros quatorze anos da sua existência. E, para tanto, analisa a forma como discursos da imprensa e da literatura representam o novo Estado e os sujeitos tocantinenses, no período em foco. Isso, por considerarmos que essas representações relativas ao Tocantins, veiculadas nos referidos discursos, têm potencial para construir um sentimento identitário tocantinense e, também, para perpassar esse mesmo sentimento. A delimitação temporal de nossa pesquisa deve-se ao fato de que, na mesma, José Wilson Siqueira Campos, autor do projeto que criou o Estado do Tocantins e político considerado, nos discursos emitidos na época, como criador do Estado, foi chefe do executivo tocantinense por três mandatos. Assim, concebemos esse período - que corresponde à instituição e parte da cons / Formerly known as the northern region of the state of Goiás, Tocantins was instituted as a state of the Brazilian Federation in 1989. This study focuses on the various aspects of identity-building in this new state during the first fourteen years of its existence. To that end, it analyses how the discourse of the press and literature represent not only the new state but also Tocantins subjects and individuals over that period, since such representations, disseminated through the afore-mentioned discourses, have the potential not only to build a sentiment of local identity, but also permeate this very sentiment. The time frame of our research arose from the fact that José Wilson Siqueira Campos, the author of the bill of law that created the state of Tocantins and a politician regarded as being the creator of the state, was its governor for three terms. Therefore that period -- spanning the creation as well as part of the consolidation of the state of Tocantins – is considered favourable to the study of the lo

A presente pesquisa realiza uma crítica acerca das contradições entre discurso e prática da cadeia de moda brasileira à luz da teoria da sustentabilidade. Em particular, avalia-se se as ações das duas maiores redes de moda nacionais - Renner e Riachuelo - são pertinentes às mensagens politicamente corretas que elas propagam nas mídias. Tal empreitada fundamenta-se em análise de conteúdo disponível eletronicamente em suas páginas corporativas, o qual foi confrontado tanto com o ideário promovido originalmente pela Organização das Nações Unidas (ONU), como pelo senso comum. Assim, propõe-se alcançar o entendimento do conceito de sustentabilidade sob o ponto de vista das empresas tratadas, considerando-se a sua crescente polissemia. Em segundo plano, procura-se verificar se a práxis empresarial é verdadeiramente consoante com os valores e princípios ditados pela noção geral de sustentabilidade. Os resultados apontam que a lógica concorrencial e predatória que permeia o negócio das empresas analisadas contrariam os princípios de sustentabilidade, destituindo-lhes de sua legitimidade e credibilidade / The present research criticizes the contradictions between discourse and practice within Brazilian fashion industry\'s productive chain in the light of the theory of sustainability. In particular, it is assessed whether the actions of two main local fashion retailers - Renner and Riachuelo - are pertinent to the politically correct messages they propagate in the media. Such undertaking is based on an analysis of content available electronically in their corporate pages, which have been confronted both with the ideas originally promoted by the United Nations and by common sense. Thus, it aims to reach an understanding of sustainability concept from the point of view of the examined companies, considering its increasing polysemy. In the background, it intends to check if the business praxis is truly consonant with the values and principles dictated by the general notion of sustainability. The results indicate that the competitive and predatory logic that permeates the business of the analyzed companies contravenes the principles of sustainability, depriving them of their legitimacy and credibility

Este trabalho tem como objetivo analisar, sob a ótica da Análise de Discurso francesa fundada pelo filósofo Michel Pêcheux, depoimentos produzidos em formação pedagógica de profissionais da educação de uma escola da rede pública estadual localizada na zona sul da cidade de Porto Alegre - RS, ocorrida no segundo semestre de 2015, que contou com 60 (sessenta) participantes entre equipe diretiva, professores e funcionários da instituição. A análise, sendo um estudo de caso de caráter qualitativo, surge a partir do dilema entre “ser ou não ser professor” desde a consideração das formas de sentir, compreender, entender, identificar, enfim, ser-permanecer educador/educadora na instituição escolar, buscando melhor entender os efeitos de sentido da permanência docente na escola, o modo de produção da profissão docente, hoje, e o tipo de pertencimento experimentado pelos educadores. Sob o prisma de estudar a língua como elemento inerente ao sujeito, atravessada pela história, para que se apreenda seu funcionamento enquanto processo significativo, e relacionado à linha de pesquisa Arte, Linguagem, Currículo, área temática Discurso e Docência, que traz como proposta o estabelecimento de interfaces entre educação e linguagem sob uma perspectiva discursiva, juntamo-nos ao projeto Formação de professores, tecnologias de informação e comunicação e autoria, coordenado pela Profª Drª Dóris Maria Luzzardi Fiss – UFRGS, com o intuito de responder algumas questões que nos instigam: Por que os docentes continuam exercendo a “profissão professor”? Que sentidos de (não)permanência são percebidos nos enunciados dos educadores? O que leva os docentes a quererem permanecer nas instituições de ensino, especificamente, dentro da sala de aula? De que modo os docentes permanecem na escola? Que estratégias os professores/as professoras utilizam para permanecer na educação? Percebemos, a partir de gestos de interpretação dos enunciados dos(as) professores(as), o compromisso dos mesmos com determinada memória que associa educação à transformação, à esperança, à docência vivida com objetivos concretos que justificam permanecer no exercício da profissão. A permanência do/da docente pode ser compreendida a partir dos laços que ele/ela cria com seus colegas e seus alunos/suas alunas, laços que estão atravessados por afeto e compromisso epistemológico e social. Talvez se possa especular que a humana docência, assim como é compreendida por Miguel Arroyo e Paulo Freire, possa ser o elemento que está fortalecendo o professor/a professora e garantindo sua aposta na educação. / The objective of this work is to analyze, from the point of view of the French Discourse Anal-ysis founded by the philosopher Michel Pêcheux, testimonies produced in pedagogical for-mation of education professions of a public public school located in the area of the city of Porto Alegre - RS, Occurred in Second half of 2015, which included 60 (sixty) participants among the management team, professors and employees of the institution. An analysis, being a quali-tative case study, arises from the dilemma between "being or not being a teacher" from an Opinion of the ways of feeling, understanding, understanding, identifying, finally, being-to re-main educator / educator in the The school creation, seeking a better understanding of the ef-fects of teacher stay in school, the way of production of the teaching profession, today, the type of belonging experienced by educators. From the perspective of studying language as an inher-ent element of the subject, traversed by history, in order to understand its functioning during the process, and related to the research line Art, Lin-guage, Curriculum, Thematic area Dis-course and Teaching, That Bringing as a proposal the establishment of interfaces between edu-cation and language from a discursive perspective, we join the project Teacher training, infor-mation and communication technologies and authorship, co-ordinated by Prof. Dr. Dóris Maria Luzzardi Fiss - UFRGS, with O To respond to someone who is not an instigator: Why do teach-ers continue to exercise a "professing profession"? What meanings of (non) permanence are perceived in educators' statements? What leads teachers to want to stay in educational institu-tions, specifically within the classroom? How do teachers stay in school? What school of teach-ers do teachers use to remain in education? We perceive, from the interpretations of the state-ments of (as) teachers, their commitment to the memory that associates education at a distance, information, documentation lived with concrete objectives that justify remaining in the exercise of the profession . The permanence of the teacher can be understood from the bonds he / she creates with his / her classmates and their students, ties that are publicly committed, and epis-temological and social commitment. Maybe it's a company that knows the teacher and a teacher and guarantees its commitment to education, by Miguel Arroyo and Paulo Freire, can be the element that is strengthening the teacher and ensuring his commitment to education.

A tese analisa o jornalismo de moda, problematizando o funcionamento dessa prática comunicativa em relação ao seu discurso. Concluímos que este é um discurso híbrido, fortemente constituído pela interdiscursividade do jornalismo, da publicidade e da estética. O trabalho busca compreender de que modo o discurso jornalístico de moda se organiza, como resultado de um processo, e como realiza a gestão dos outros discursos que o conformam como um gênero discursivo singular. Para examinar o funcionamento deste discurso híbrido, selecionamos três tipos de matérias jornalísticas de moda: as reportagens de desfiles, as matérias de tendências e os editoriais fotográficos. Os objetos empíricos escolhidos são as edições das revistas Elle, Estilo, Manequim, Vogue e Harper's Bazaar publicadas em 2015, formando um corpus de 4.406 páginas de matérias jornalísticas. Utilizamos como método a Análise de Discurso de linha francesa, operando especialmente o conceito de paráfrase, que permite, a partir das marcas discursivas verbais e não verbais encontradas no texto, identificar as principais estratégias dos discursos jornalístico, publicitário e estético. De acordo com nossa pesquisa, o jornalismo aciona as estratégias de novidade, atualidade, veracidade, didatismo, uso de fontes especializadas, autoridade e normatividade para cumprir suas finalidades. A publicidade aciona especialmente as estratégias de magia, idealização, personalização e linguagem figurada. Já a estética mobiliza as estratégias de cenografia, cores, escala, formação de conjuntos, estilo, ritmo e tipografia. Concluímos que, a partir de dinâmicas que cruzam certos conjuntos de estratégias, o jornalismo de moda é tecido como um discurso híbrido, e este hibridismo é sua condição de existência. Destacamos ainda que é o discurso jornalístico, atuando como regente nesse contrato de comunicação particular, que vai elencar, com maior ou menor intensidade, as estratégias dos outros dois discursos, estabelecendo diferentes movimentos de dominância para atender ao leitor do jornalismo de moda. / The thesis analyzes fashion journalism, discussing this communicative practice performance regarding its own discourse. It is concluded that this is a hybrid discourse, strongly consisted of journalism, advertising, and aesthetics discursiveness. This paper aims to understand how fashion journalism discourse is structured, as the result of a process, and how it controls the other ones that shape it into a unique discourse genre. In order to examine how this hybrid discourse works, three types of fashion news articles were selected: news reports of fashion shows, articles about trends, and fashion editorials. The empirical materials chosen are issues of Elle, Estilo, Manequim, Vogue, and Harper’s Bazaar magazines published in 2015, raising a corpus consisted of 4.406 pages of journalistic news articles. The method used was the French Discourse Analysis, being applied – especially- the paraphrase concept which allowed us, through verbal and non-verbal discursive markers found in the text, to identify the main strategies of journalistic, advertising, and aesthetic discourses. According to our research, journalism triggers strategies of discoveries, updates, veracity, didacticism, use of sources of expertise, authority, and normativeness to meet its goals. Advertising especially activates the strategies of magic, idealization, customization and figurative language. Aesthetics, on the other hand, impels scenography, color, scale, ensemble formation, style, rhythm, and typography strategies. It is concluded that, from the dynamics that cross certain strategy groups, fashion journalism is built as a hybrid discourse, and this hybridity is its own survival condition. Also, it is possible to highlight that the journalistic discourse, which works as the conductor of this particular communication agreement, is the one that will list, with more or less depth, the strategies of those other discourses, establishing different movements of preeminence to serve fashion journalism readers.