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101	Byggvaruhuskedjors kravställningar på sina leverantörer En studie av bygghandeln i Sverige / DIY and building material retailers demands on their suppliers A study of the DIY and building material market in Sweden Fransson, Daniel January 2004 (has links) <p>Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma utvecklingsmöjligheter av nya produktlösningar för att svara upp till nya krav på teknik och produktutveckling för att öka försäljningen av trävaror till de viktiga GDS (Gör-Det-Själv)- och byggmaterialmarknaderna i både Sverige och Europa. Byggvaruhuskedjorna anser att träindustrin har ett alldeles för stort produktions- och volymfokus och inriktar sig för mycket på export av trävaror. Byggvaruhuskedjor efterfrågar alltmer en leverantör från träindustrin med en hög anpassningsförmåga som kan medverka i kedjans utvecklingsarbete och som samtidigt har stor lyhördhet gentemot marknadens behov och har möjlighet att göra anpassningar till lokala GDS- och byggmaterialmarknader. Leverantörer från träindustrin måste sålunda gå ifrån produktions- och volymfokusering till kundutveckling och kundfokus. Deras produktivitetsutveckling och samarbetsvillighet har en stor betydelse för att generera en välfungerande interaktion med sina kunder. Sålunda kan en koppling mellan deras egen produktion och deras kunders behov utvecklas. Det kommer sannolikt att bli mycket kostsamt och svårt för träindustrin att försöka bearbeta den svenska och europeiska marknaderna utan att använda byggvaruhuskedjorna som marknadskanal. Byggvaruhuskedjornas ökade konsumentfokus och riktade marknadsföring medför enligt dem själva en expansion av marknaden samtidigt som prismedvetenheten och kraven från GDS- och byggmaterialmarknaderna ökar. Byggvaruhuskedjorna verkar alltmer fungera som systemintegratör och anser själva att de känner av en större makt gentemot sina leverantörer. Byggvaruhuskedjorna förefaller dock svårare att definiera som antigen mega-retailers eller category-killers. Branschgränserna blir alltmer oklara och det blir sålunda svårare att avgöra vilka företag som specifikt kan klassificeras att tillhöra bygghandeln Den nationella bygghandeln blir samtidigt alltmer internationell och sammanfattningsvis verkar en marknadskanal med nya funktioner och strukturer att utvecklas.</p> Business and economics marknadskanaler strategisk utveckling värdekedjor industriell försäljning vertikal integration industriella nätverk interaktion bindningar industriella inköpsprocesser återförsäljarkedjor träindustrin bygghandeln byggvaruhuskedjor byggmaterial gör det själv marknaden GDS-marknaden dynamisk industriell miljö strukturella förändringar leverantörsrelationer byggsystem affärsutveckling trävaror systemförsäljning systemintegratör Bauhaus Beijer Byggmaterial Byggtrygg Coop Hornbach Interpares K-Rauta Optimera market channels marketing channels strategic development mega-retailers category-killers value chains industrial networks interaction purchase processes retailers forest industry supplier relations building systems business development supplier development do it yourself DIY-retailers building material building merchant wood products system integrator system sales. Ekonomi Business and economics Ekonomi
102	Byggvaruhuskedjors kravställningar på sina leverantörer En studie av bygghandeln i Sverige / DIY and building material retailers demands on their suppliers A study of the DIY and building material market in Sweden Fransson, Daniel January 2004 (has links) Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma utvecklingsmöjligheter av nya produktlösningar för att svara upp till nya krav på teknik och produktutveckling för att öka försäljningen av trävaror till de viktiga GDS (Gör-Det-Själv)- och byggmaterialmarknaderna i både Sverige och Europa. Byggvaruhuskedjorna anser att träindustrin har ett alldeles för stort produktions- och volymfokus och inriktar sig för mycket på export av trävaror. Byggvaruhuskedjor efterfrågar alltmer en leverantör från träindustrin med en hög anpassningsförmåga som kan medverka i kedjans utvecklingsarbete och som samtidigt har stor lyhördhet gentemot marknadens behov och har möjlighet att göra anpassningar till lokala GDS- och byggmaterialmarknader. Leverantörer från träindustrin måste sålunda gå ifrån produktions- och volymfokusering till kundutveckling och kundfokus. Deras produktivitetsutveckling och samarbetsvillighet har en stor betydelse för att generera en välfungerande interaktion med sina kunder. Sålunda kan en koppling mellan deras egen produktion och deras kunders behov utvecklas. Det kommer sannolikt att bli mycket kostsamt och svårt för träindustrin att försöka bearbeta den svenska och europeiska marknaderna utan att använda byggvaruhuskedjorna som marknadskanal. Byggvaruhuskedjornas ökade konsumentfokus och riktade marknadsföring medför enligt dem själva en expansion av marknaden samtidigt som prismedvetenheten och kraven från GDS- och byggmaterialmarknaderna ökar. Byggvaruhuskedjorna verkar alltmer fungera som systemintegratör och anser själva att de känner av en större makt gentemot sina leverantörer. Byggvaruhuskedjorna förefaller dock svårare att definiera som antigen mega-retailers eller category-killers. Branschgränserna blir alltmer oklara och det blir sålunda svårare att avgöra vilka företag som specifikt kan klassificeras att tillhöra bygghandeln Den nationella bygghandeln blir samtidigt alltmer internationell och sammanfattningsvis verkar en marknadskanal med nya funktioner och strukturer att utvecklas. Business and economics marknadskanaler strategisk utveckling värdekedjor industriell försäljning vertikal integration industriella nätverk interaktion bindningar industriella inköpsprocesser återförsäljarkedjor träindustrin bygghandeln byggvaruhuskedjor byggmaterial gör det själv marknaden GDS-marknaden dynamisk industriell miljö strukturella förändringar leverantörsrelationer byggsystem affärsutveckling trävaror systemförsäljning systemintegratör Bauhaus Beijer Byggmaterial Byggtrygg Coop Hornbach Interpares K-Rauta Optimera market channels marketing channels strategic development mega-retailers category-killers value chains industrial networks interaction purchase processes retailers forest industry supplier relations building systems business development supplier development do it yourself DIY-retailers building material building merchant wood products system integrator system sales. Ekonomi Business and economics Ekonomi
103	Die behoefte van verbruikers na kleinhandelsafsetpunte in die Soshanguve-gebied Potgieter, Marius 11 1900 (has links) Text in Afrikaans, abstract in Afrikaans and English / Suid-Afrika het ongekende verstedeliking ervaar en agtergeblewe verbruikers het hulle in gebiede in en om stede gevestig. Steeds toenemende verstedeliking veroorsaak enersyds probleme aangesien basiese infrastruktuurvoorsiening (elektrisiteit, water, en riool) ontbreek. Andersyds laat die afwesigheid van formele kleinhandelsfasiliteite in die agtergeblewe gebiede die vraag ontstaan wat hierdie verbruikers se behoefte aan afsetpunte behels. 'n Ewekansige-waarskynlikheidsnavorsingstudie met 'n steekproef van 300 huishoudings, 'n vraelys, en persoonlike onderhoude is onderneem om die agtergeblewe verbruikers in die Soshanguve gebied se behoeftes na kleinhandelsafsetpunte te bepaal. Die bevinding is dat die meeste verbruikers buite hul woongebied werksaam is, 'n gemiddelde inkomste van tot R2 000 per maand verdien, en dat taxi's die hoofvervoermiddel is. Kleinhandelsaankope word hoofsaaklik in Pretoria en Mabopane gedoen. Daar bestaan wel 'n behoefte na formele kleinhandelsafsetpunte, veral vir bederfbare produkte en kruideniersware soos voorsien deur bekende kleinhandelsintellings soos die OK Bazaars. Die ondersoek bevestig dat Soshanguve kleinhandelsbeleggingsgeleenthede bied vir verskeie kleinhandelsfasiliteite. / South-Africa experienced unknown urbanisation and disadvantaged consumers flocked to the cities. Continuous urbanisation causes infrastructural problems such as a lack of electricity, water, and sewerage facilities. The absence of formal retail outlets in these areas poses the question what retailing needs these consumers do have. A simple random probability research study with a sample of 300 households, a questionnaire, and personal interviews was used to determine the disadvantaged consumers' needs for retail outlets in the Soshanguve area. The results indicate that most consumers work outside Soshanguve, earn an average of up to R2 000 per month, and use taxi's as a means of transportation. Retail purchases are made in Pretoria and Mabopane. There is a definite need for formal retail outlets, especially for perishables and groceries as provided by retailers such as OK Bazaars. The research confirms that there are retail investment opportunities in Soshanguve for the establishment of various retail facilities. / Business Management / M. Comm. (Business Management) Evolution of Retail in South Africa Gap theory Retail environment Distribution decision making Classification of retailers Retail location Retail innovation theories Consumer behaviour Retail intermediaries Distribution channel management 381.10968228 POTG Stores
104	Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande 22 April 2013 (has links) This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences. / Business Management / M. Com. (Business Management) Visual merchandising display Display settings Consumer perceptions Marketing stimuli Consumer behaviour Decision making process Retail industry Retailers Marketing research process 658.8710683 Display of merchandise Consumers' preferences Consumer behavior
105	Sustainable Last Mile Logistics in Urban Food Retail : Case of Axfood, a Swedish Food Retailer Claeys, Anthony, Le Gal, August January 2017 (has links) Purpose: The increasing importance given to sustainability issues by governments, companies, consumers, suppliers, researchers, students and the authors of this paper in addition to the scarce empirical studies on the topic of sustainable last mile logistics operations in the food retail industry in Sweden provides relevance to the choice of topic. This paper presents an exploratory single-case study on a Swedish food retailer with a strong sustainability-oriented decision-making body, and will seek to understand how they manage to adopt best sustainable practices and which drivers and most responsible for it. Objective: The aim of this study is to present through an empirical study, how food retailers operate their last mile logistics operations according to the triple bottom line approach, contributing to this young field where a profusion of data to confirm the existing theory remains deficient. Furthermore, the focus is placed on the different drivers for food retailers to adopt sustainable practices in their transportation operations from the distribution warehouse to their stores located in urban areas. Approach: A Swedish food retailer that strives for best practices will be studied in order to obtain key empirical data, which will allow the authors to compare theory and empirical data. The study will focus on the sustainability-oriented operations approach in the Last Mile Logistics of the chosen retailer and observe the different drivers regarding their operations following all aspects of the triple bottom line. A single-case study analysis of a leading company in terms of sustainability-driven operations will provide more insight on how this “category” of food retailers manages to operationalize their environmental-friendly culture and strategy for inbound Last Mile Logistics successfully, without losing their competitive edge and remaining economically sustainable. Findings: After juxtaposing the secondary data issued from the existing theories on sustainable LML in the food retail industry to the primary data obtained from Axfood, a Swedish food retailer, the results have demonstrated that a business cannot neglect economic drivers to be financially sustainable, (cost optimization, enhanced efficiency, etc.) it remains important and cannot be overridden to enable a shift towards optimal sustainability practices in LML operations. However, the drivers that have proven to make the cut in order to succeed in achieving best sustainable practices are; a highly proactive management, stakeholder pressure (particularly consumers and NGOs amongst others) and innovative technology (including those that imply a short-term economic trade-off for long-term greater good to the TBL dimensions). Keywords: Sustainability; Sustainable practices; Last Mile Logistics; Sustainable Last Mile Logistics; Triple Bottom Line; Food Retailers; Food Retail Industry; Drivers. Sustainability Sustainable practices Last Mile Logistics Sustainable Last Mile Logistics Triple Bottom Line Food Retailers Swedish food retailer Food Retail Industry Sustainability Drivers internal drivers external drivers Axfood Business Administration Företagsekonomi
106	Preference zákazníků vůči jednotlivým maloobchodním jednotkám ve vybrané lokalitě / Customers' preferences for particular retail stores in a location PILNÁ, Kristýna January 2019 (has links) This diploma thesis deals with the causes of division of customer preferences towards individual retail units in the town of Blatná in order to recommend proposals for improvement for the consumer cooperative COOP. The theoretical overview provides basic information about food retailers in the Czech Republic, presents the formats of stores, attitudes of shoppers to food stores, individual elements of the retail mix or other factors influencing customer attitudes towards the store which can be influenced by retailers. The practical part relates to the food chains in Blatná and it is focused on identifying the respondents' favourite and main shopping place, the reasons for dividing customer preferences towards retail units, researching attitudes toward retail units and evaluating the retail mix of these stores. The practical part consists of two parts, a questionnaire survey focused on customers of food stores in Blatná, and research from these stores. Subsequently, it is possible to define respondents' attitudes towards food retailers in Blatná and their buying behavior. The survey in retail formats is used to identify and evaluate the core elements of the retail mix of individual stores. Thanks to these procedures it is possible to define improvement suggestions for COOP Tip in Blatná.
107	As normas de defesa do consumidor brasileiras e seus impactos nas redes de eletrodomésticos gaúchas Baccin, Dirceu 19 May 2015 (has links) Submitted by Maicon Juliano Schmidt (maicons) on 2015-07-20T14:40:27Z No. of bitstreams: 1 Dirceu Baccin.pdf: 2171261 bytes, checksum: a40f5d6814fa1b064eb85b2e99dd578b (MD5) / Made available in DSpace on 2015-07-20T14:40:27Z (GMT). No. of bitstreams: 1 Dirceu Baccin.pdf: 2171261 bytes, checksum: a40f5d6814fa1b064eb85b2e99dd578b (MD5) Previous issue date: 2015-05-19 / Nenhuma / O presente estudo examina os impactos das normas de defesa do consumidor brasileiras, com base na Análise Econômica do Direito, perante as redes varejistas de eletrodomésticos, fornecedores e consumidores. O estudo visa aproximar o enfoque econômico com as políticas públicas e analisa a necessidade das constantes intervenções do Estado no direito consumidor brasileiro. A abordagem do trabalho teve um enfoque qualitativo de natureza exploratória, que dará suporte para uma pesquisa mais aprofundada do tema, para aproximar ainda mais a Análise Econômica do Direito com o Direito do Consumidor brasileiro. Os principais resultados da pesquisa indicam que as normas de defesa do consumidor brasileiras trouxeram como impactos econômicos o aumento das vendas, conseqüentes da regulamentação do mercado e da segurança jurídica vislumbrada, juntamente com o aumento de burocracia interna e dos custos das empresas, que em parte são repassados aos consumidores e aos fabricantes. / This study examines the impacts of Brazilian consumer protection standards, based on Economic Analysis of Law, before the home appliance retailers, suppliers and consumers. The study aims to bring economic approach to public policies and examines the need for constant government intervention in the Brazilian consumer law. The labor approach had a qualitative focus exploratory in nature, which will provide support for further research theme, to further approach the Economic Analysis of Law with the Law of the Brazilian consumer. The main results of the research indicate that the Brazilian consumer protection standards brought as economic impacts increased sales, consequent regulation of the market and the envisaged legal certainty and increased internal bureaucracy and business costs, which in part are passed on to consumers and manufacturers. Análise econômica do direito Direito do consumidor Redes varejistas de eletrodomésticos Intervenção do Estado Economia e direito Custos de transação Liberalismo Economic analysis of law Consumer law Retailers of home appliances State intervention Economics and law Transaction costs Liberalism
108	Customer relationship management in a fashion independent retailer environment; Operationalization and Application FARHAN, ALI, BASTIEN, MANCINI January 2014 (has links) The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. / Program: Master programme in Fashion Management Fashion independent retailers customer relationship management customer relationship brand community consumer community knowledge sharing relationship building community building postmodernism tribal marketing people-to-people service dominant logic Design Design
109	Exploring factors that influence South African tertiary students to participate in retail loyalty programmes Le Roux, Zandri 02 1900 (has links) The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves from the increased competition is by relationship marketing through loyalty programmes. Research on the topic of loyalty programmes increased rapidly over the last decade. The problem, however, is that the majority of past research on the subject of loyalty programmes only focused on what happens after customers have already joined a loyalty programme. Little research exists regarding the factors that influence subject participation in loyalty programmes. Furthermore, to date no research study has investigated factors that might influence loyalty programme participation among South African students. The purpose of this study was to understand the tertiary student market by building on the research of De Wulf et al. (2013:69-83) as a vital study to explore factors that might influence them to participate in retail loyalty programmes. An exploratory study was conducted, in which data was collected from students studying at Pearson Institute of Higher Education/ CTI Pretoria by means of self-administered questionnaires. The study followed a quantitative research approach, in order to satisfy the research objectives. The results of the study indicate that the top four characteristics most likely to influence students to participate in a retail loyalty programme, include: a loyalty programme where you receive immediate discounts on certain items at purchase; a loyalty programme that allows you to use your loyalty card at more than one retailer; a loyalty programme with unlimited duration on the usage of benefits or rewards; a loyalty programme that rewards you by giving immediate benefits. / Business Management / M. Com. (Business Management) Loyalty programmes Retail loyalty programmes South African retail trade industry Retailers Loyalty programme participation factors South African tertiary students 658.834019 Consumer preferences -- South Africa Relationship marketing -- South Africa
110	Corporate Social Responsibility : The future of business or just a beautiful surface? Lindgren, Sophie, Tuvhag, Amanda January 2012 (has links) Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. Finally, to compare the results from retail store and customers, in purpose to identify possible gaps between these two. Research questions:RQ1: What expectations regarding customers’ perception of retail stores CSR initiatives do manager of such stores have and how do they perform CSR activities? RQ2: How aware are customer regarding retail stores CSR initiative and what level of engagement do customer have concerning retail stores CSR activities? Method: The empirical material is based on both a quantitative and a qualitative investigation. The quantitative investigation is the main study and contains of a customer survey whereby the collected sample consist of 150 respondents. A pilot study have been conducted in order to improve the intension of the survey. Further, the qualitative investigation contains five in-depth semi-strucutred interviews with local store managers of the selected retail stores. Conclusion: Customer thinks retail stores CSR initiatives are important, but they seldom support them. Retail store expect customers to value CSR products/action low in relation to other factors, but retail store are engaging themselves in several CSR actions. Keywords: Corporate Social Responsibility (CSR), marketing strategy, business ethics, sustainability, reputation, food industry, retailers, gap-model, perception, customer, retail store industry, expectation, environmentally certified, ecological products, fair trade. Corporate Social Responsibility marketing strategy business ethics sustainability reputation food industry retailers gap-model perception customers retail store industry expectation environmentally certified ecological products fair trade Business studies Företagsekonomi

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