Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-08-29T20:04:05Z No. of bitstreams: 1 CarlosAlexandreDaSilvaNeto_DISSERT.pdf: 2082991 bytes, checksum: 95adf6596e1d0c34962b22079147b061 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-09-05T22:51:52Z (GMT) No. of bitstreams: 1 CarlosAlexandreDaSilvaNeto_DISSERT.pdf: 2082991 bytes, checksum: 95adf6596e1d0c34962b22079147b061 (MD5) / Made available in DSpace on 2016-09-05T22:51:52Z (GMT). No. of bitstreams: 1 CarlosAlexandreDaSilvaNeto_DISSERT.pdf: 2082991 bytes, checksum: 95adf6596e1d0c34962b22079147b061 (MD5) Previous issue date: 2016-04-29 / Esta pesquisa teve por objetivo identificar os fatores de planejamento que influenciaram a execu??o or?ament?ria e a efic?cia no cumprimento de metas do Centro do Lan?amento da Barreira do Inferno no per?odo de 2011 a 2014. Para alcan?ar o objetivo, este projeto segue a seguinte estrutura: na primeira parte, contextualiza o Centro de Lan?amento da Barreira do Inferno (CLBI) na Aeron?utica e identifica a problem?tica deste projeto. Em seguida, evidencia o universo te?rico que serviu de embasamento ? interpreta??o dos dados e revisa as contribui??es de outros autores sobre o tema. Na terceira parte, apresenta algumas caracter?sticas do planejamento e da execu??o das metas na organiza??o pesquisada, coleta e an?lise de dados. Ap?s isso, analisa e discute os dados coletados e, finalmente, apresenta a propositura do projeto de interven??o, indicando as principais conclus?es e contribui??es desta pesquisa. Para atingir os resultados, utiliza uma abordagem metodol?gica de natureza quantitativa e qualitativa a partir de coleta de dados, mediante pesquisas documental e de campo. Os dados obtidos representam o grau de percep??o da popula??o entrevistada e est?o atualizados at? o m?s de outubro de 2015. A an?lise permitiu responder aos objetivos espec?ficos apresentados, conforme a fundamenta??o te?rica adotada. Enfim, os principais resultados desta pesquisa foram: a identifica??o dos fundamentos conceituais e os fatores aplicados no processo de elabora??o do planejamento; constata??o de inexist?ncia de sinergia entre os setores no processo de elabora??o do planejamento e as dificuldades para execu??o do planejamento entre 2011 a 2014. Ap?s isso, segue um procedimento para elabora??o do Programa de Trabalho Anual que ? a principal ferramenta de planejamento do Centro. Os resultados deste estudo poder?o ser utilizados na busca de mais efetividade no alcance dos objetivos das organiza??es do Comando da Aeron?utica, bem como ser aplicados na formula??o de pol?ticas e diretrizes de gest?o de recursos. / This research aimed to identify the elements of planning that influenced the budget execution and effectiveness in meeting goals of Barreira do Inferno Launch Center in the period from 2011 to 2014. To achieve the goal , this project follows the following struc-ture: first part contextualizes the Barreira do Inferno Launch Center ( CLBI ) in Aeronautics and identifies the problems of this project. Then shows the theoretical universe that served as the basis for interpretation of the data and reviews the contributions of other authors on the subject . The third part presents some characteristics of the planning and implementation of goals in the research organization , data collection and analysis. After that, it analyzes and discusses the collected data and presents the commencement of the intervention project , indi-cating the main conclusions and contributions of this research.To achieve results, it uses a methodological approach of quantitative and qualitative and the data collected through docu-mentary and field research. The data represents the degree of awareness of the population interviewed and are current as of the month of October 2015. The analysis allowed to answer the specific objectives presented as the theoretical framework adopted. Anyway, the main results of this research were: identify the conceptual foundations and factors applied in pre-paring the planning process; finding lack of synergy between the sectors in the planning prep-aration process and the difficulties in implementing the plan between 2011 and 2014. After that, it proposes a procedure for preparation of the Annual Work Program that is the main cen-ter of the planning tool. The results of this study may be used in the search for greater effec-tiveness in achieving the objectives of the Air Force Command of the organizations as well as being applied in policy making and resource management guidelines.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-08-29T20:04:05Z No. of bitstreams: 1 FernandoTorresDaCostaJunior_DISSERT.pdf: 3539473 bytes, checksum: 7f2f86712c3e980d5934fcd01b5cc7fb (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-09-05T23:16:08Z (GMT) No. of bitstreams: 1 FernandoTorresDaCostaJunior_DISSERT.pdf: 3539473 bytes, checksum: 7f2f86712c3e980d5934fcd01b5cc7fb (MD5) / Made available in DSpace on 2016-09-05T23:16:08Z (GMT). No. of bitstreams: 1 FernandoTorresDaCostaJunior_DISSERT.pdf: 3539473 bytes, checksum: 7f2f86712c3e980d5934fcd01b5cc7fb (MD5) Previous issue date: 2016-03-17 / O presente Projeto de Interven??o tem como intento a implanta??o do Sistema de Custo Governo Federal (SIC) no Instituto Federal da Para?ba, a fim de demonstrar a import?ncia do gerenciamento das informa??es de custos no setor p?blico, para o processo de melhoria da qualidade na gest?o do gasto p?blico. Para tanto, parte-se de uma an?lise do contexto atual do sistema cont?bil/financeiro do Instituto, com vistas ? aplica??o e/ou operacionaliza??o do SIC, enquanto instrumento da contabilidade gerencial. Cabe ressaltar, que este sistema ? aplicado, atualmente, ? realidade do setor p?blico, com intuito de apoiar a gest?o p?blica quanto ao planejamento e controle das tomadas de decis?o; demostrando os poss?veis benef?cios da atividade da contabilidade p?blica e da contabilidade de custo no ?mbito das organiza??es p?blicas, seja no macro processo or?ament?rio e/ou financeiro. O projeto de interven??o apresenta em linhas gerais os desafios impostos ? efetiva implanta??o do Sistema Informa??o de Custo do Governo Federal, que, para ser desenvolvido, necessitar? de alguns procedimentos como: a padroniza??o dos lan?amentos cont?beis, que evitar? a perda do atributo comparabilidade; a modifica??o no sistema de controle patrimonial e a cria??o de uma unidade modelo sobre sistema de custo, para posteriormente ser expandido aos campi. O objetivo ? a melhoria nos processos de tomada de decis?o no IFPB, como desafio de mudan?a cultural na organiza??o p?blica, em favor da mensura??o dos custos dos bens e servi?os produzidos e da import?ncia do SIC como elemento de melhoria alocativa, para a efici?ncia, efic?cia e efetividade na gest?o dos gastos p?blicos. / This work had as main objective to conduct an analysis of the current accounting system / Finance of the Federal Institute of Paraiba - IFPB with a view to implementation of the proposal and / or operation of the Cost Information System of the Federal Government - SIC - in IFPB . The SIC is an important tool of management accounting, with a view to its implementation, currently the reality of the public sector, aims to support public management regarding the planning and control of decision-making; demonstrating the potential benefits of public accounting activity and cost accounting within the public, whether in the macro budget process and / or financial; contributing to improving the quality of public expenditure management. The dissertation provides an overview of the challenges to effective implementation of the Cost Information System of the Federal Government, which to be developed, it will need some procedures such as the standardization of accounting entries, which will prevent the loss of comparability attribute; the change in the balance control system and the creation of a model unit on cost system, later to be expanded to campuses IFPB. The goal was to improve the decision-making processes in IFPB as cultural change challenge in the public organization in favor of measuring the cost of the goods and services and the importance of SIC as allocative improvement element for efficiency, effectiveness and effectiveness in public expenditure management.

Submitted by Roger Guedes (roger.guedes@fjp.mg.gov.br) on 2013-08-22T13:50:33Z No. of bitstreams: 2 A espiral do conhecimento inter-organizacional.pdf: 1481806 bytes, checksum: 3e6825f2c1fe7e409117d77e41ffbba5 (MD5) license_rdf: 23599 bytes, checksum: 9e2b7f6edbd693264102b96ece20428a (MD5) / Approved for entry into archive by Roger Guedes (roger.guedes@fjp.mg.gov.br) on 2013-08-22T13:51:47Z (GMT) No. of bitstreams: 2 A espiral do conhecimento inter-organizacional.pdf: 1481806 bytes, checksum: 3e6825f2c1fe7e409117d77e41ffbba5 (MD5) license_rdf: 23599 bytes, checksum: 9e2b7f6edbd693264102b96ece20428a (MD5) / Made available in DSpace on 2013-08-22T13:51:47Z (GMT). No. of bitstreams: 2 A espiral do conhecimento inter-organizacional.pdf: 1481806 bytes, checksum: 3e6825f2c1fe7e409117d77e41ffbba5 (MD5) license_rdf: 23599 bytes, checksum: 9e2b7f6edbd693264102b96ece20428a (MD5) Previous issue date: 2006 / Funda????o Jo??o Pinheiro / Esta pesquisa examinou um agrupamento produtivo de confec????es no sentido de verificar sua constitui????o enquanto arranjo produtivo local (APL). Pesquisamos sua hist??ria enquanto agrupamento produtivo e a constru????o de sua cultura coletiva, verificando seu grau de coopera????o e compartilhamento informacional. Identificamos na sua vis??o compartilhada de mundo um conte??do informacional que os agrega, relacionados a sua pr??tica produtiva cotidiana. Sugerimos, finalmente, interven????es no agrupamento que permitam aumentar o grau de confian??a e coopera????o, o que pode ampliar a troca de informa????es, o aumento do aprendizado coletivo, a gera????o de inova????es e o conseq??ente fortalecimento do arranjo produtivo local. / This research examineted a small local industries group in order to verify its constitucion as a cluster. Researched its history while a cluster and the construction of its coletive culture, verifying its grade of cooperation and information sharing. Identifying the way they see the world was found an informational content that keeps them together related to its daily production practices. Sugested, finally, interventions in the cluster that allows the raise of trust and cooperation grades, which may amplify the exchange of information, the raise of coletive knowledge, the creation of inovation and, consequently, its strength. / Ci??ncia, Informa????o e Comunica????o

Submitted by Raniere Barreto (raniere.barros@ufvjm.edu.br) on 2018-05-04T20:00:25Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) renildo_lemos_santos.pdf: 1679624 bytes, checksum: 9384bbabd8d1eb283fe5114d4867e067 (MD5) / Approved for entry into archive by Rodrigo Martins Cruz (rodrigo.cruz@ufvjm.edu.br) on 2018-05-14T14:19:16Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) renildo_lemos_santos.pdf: 1679624 bytes, checksum: 9384bbabd8d1eb283fe5114d4867e067 (MD5) / Made available in DSpace on 2018-05-14T14:19:16Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) renildo_lemos_santos.pdf: 1679624 bytes, checksum: 9384bbabd8d1eb283fe5114d4867e067 (MD5) Previous issue date: 2017 / Esta pesquisa aborda a implanta??o da gest?o de processos em uma Universidade Federal Multicampi em fases de expans?o e inicia??o de um processo de descentraliza??o administrativa. Apresenta a conceitua??o de processo e da gest?o de processo, sua import?ncia para as organiza??es, al?m de descrever as metodologias utilizadas para implanta??o desse modelo de gest?o. Destaca a mudan?a no modelo gerencial adotado pelo Governo Brasileiro na busca da efic?cia no uso dos recursos p?blicos, evidenciada nas seguintes a??es: a cria??o do GESP?BLICA, a institucionaliza??o da Carta de Servi?os ao Cidad?o e o Programa Eletr?nico Nacional. Neste estudo adotou-se o delineamento de campo devido ? inser??o do pesquisador no ambiente de estudos. A pesquisa teve como objetivo a realiza??o da modelagem do processo de compras, bem como a formaliza??o das principais atividades do processo. Os resultados contribu?ram para aprimorar a efici?ncia do processo pesquisado com a??es para corrigirem falhas detectadas durante o estudo. / Disserta??o (Mestrado Profissional) ? Programa de P?s-Gradua??o em Tecnologia, Sa?de e Sociedade, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2017. / This research is about the implantation of the processes management in a Multicampi Federal university which is in an expansion and initiation stage of an administrative decentralization process. It presents the conceptualization of the process and also the management process, its importance for the organizations, as well as the methodologies which are used for the implantation of this management model. It emphasizes the change in the managerial model adopted by the Brazilian government in quest for the effective usage of public resources, evinced by the following actions: the creation of the GESP?BLICA, the institutionalization of the service letter for citizens and the Electronic National Program. It was adopted, in this study, the delineation of the field research due to the insertion of the researcher in the study environment. The research has as its objective the accomplishment of the buying process modeling, as well as the formalization of the main activities of the process. The results have contributed to improve the efficiency of the researched process with actions to correct flaws detected throughout the study stage.

Submitted by Raniere Barreto (raniere.barros@ufvjm.edu.br) on 2018-05-09T19:35:42Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) vitoria_irma_gon?alves_lopes_farias_freitas.pdf: 3591111 bytes, checksum: e72c7b4b4c2c3ecec4f40e7cebef61df (MD5) / Approved for entry into archive by Rodrigo Martins Cruz (rodrigo.cruz@ufvjm.edu.br) on 2018-05-14T14:33:56Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) vitoria_irma_gon?alves_lopes_farias_freitas.pdf: 3591111 bytes, checksum: e72c7b4b4c2c3ecec4f40e7cebef61df (MD5) / Made available in DSpace on 2018-05-14T14:33:56Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) vitoria_irma_gon?alves_lopes_farias_freitas.pdf: 3591111 bytes, checksum: e72c7b4b4c2c3ecec4f40e7cebef61df (MD5) Previous issue date: 2017 / Essa pesquisa tem como objetivo formular uma proposta de ?rea de conhecimento norteadora de gerenciamento ambiental para projetos. Discute a Gest?o Ambiental e o sistema de gest?o e aborda sobre os aspectos legais na Gest?o Ambiental, refletindo sobre a legisla??o brasileira que a norteia. ? descrito a metodologia aplicada pelo Guia PMBOK, e as funcionalidades das dez ?reas do conhecimento hoje explicitadas no Guia, a saber: integra??o, escopo, tempo, custos, qualidade, recursos humanos, comunica??es, riscos, aquisi??es e partes interessadas. Utiliza a pesquisa explorat?ria e bibliogr?fica para dar suporte a proposta desenvolvida. Na expectativa de formular a ?rea de conhecimento em Gest?o Ambiental, opta-se por descrever essa ?rea em forma de diagrama de fluxos de dados do processo em fun??o do ciclo de vida do projeto. Conclui-se que: existe uma necessidade de identifica??o de ferramentas e t?cnicas espec?ficas para a Gest?o Ambiental em projeto; necessidade de opini?es especializadas e conhecimento dos ?rg?os reguladores, tais como: engenheiros ambientais e Conselho Nacional do Meio Ambiente (CONAMA); necessidade do licenciamento ambiental e de suas modalidades, quando for o caso, bem como do acompanhamento da validade da mesma; ? imprescind?vel a cria??o de um plano de gerenciamento ambiental do projeto, que esteja de acordo com os v?rios outros planos j? existentes em projetos. / Disserta??o (Mestrado Profissional) ? Programa de P?s-Gradua??o em Tecnologia, Sa?de e Sociedade, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2017. / This research aims to formulate a proposal of knowledge area guiding environmental management for projects. It discusses environmental management and the management system and discusses the legal aspects in environmental management, reflecting on the Brazilian legislation that guides it. It describes the methodology applied by the PMBOK Guide, and the functionalities of the ten areas of knowledge that are explained in the Guide, namely: integration, scope, time, costs, quality, human resources, communications, risks, acquisitions and stakeholders. It uses the exploratory and bibliographic research to support the developed proposal. In the expectation of formulating the area of knowledge in environmental management, it is chosen to describe this area as a diagram of data flows of the process in function of the life cycle of the project. It is concluded that: there is a need to identify specific tools and techniques for environmental management in design; Need for specialized opinions and knowledge of regulators, such as: environmental engineers and the National Environmental Council (CONAMA); The need for environmental licensing and its modalities, when applicable, as well as the monitoring of the validity of the same; It is imperative to create an environmental project management plan that is in line with the various other existing project plans.

Submitted by Verena Pereira (verenagoncalves@uefs.br) on 2018-11-13T23:00:30Z No. of bitstreams: 1 disserta??o Rebeca S de Barros.pdf: 7670296 bytes, checksum: 8b504869fadbfd883d41351c76ac6022 (MD5) / Made available in DSpace on 2018-11-13T23:00:30Z (GMT). No. of bitstreams: 1 disserta??o Rebeca S de Barros.pdf: 7670296 bytes, checksum: 8b504869fadbfd883d41351c76ac6022 (MD5) Previous issue date: 2015-12-18 / The Institutional Support, methodological strategy for co-management, emerges as an innovation for the expansion of institutional democracy in the Unified Health System being experienced at the municipal, state and federal level. For practicing the Support, Campos (2007b), PNH (BRAZIL, 2008); Bertussi (2010) and Oliveira (2011) recommend a capacity of negotiation, facilitation of processes, action from the everyday, Collective Spaces activation and ability to do together with the people instead of doing for them. Whereas there are several meanings to those recommendations and diversity in its operation, it is a challenge the professional development of the supporters. The aim of this methodological development study was to elaborate and validate an instrument in order to assess the work process of supporters and teams of support from a semantic and content point of view. The literature review pointed out the lack of scientific papers related to job evaluation process in Support. The documentary research (2008-2011) of the competency records of institutional supporter discussed by the employees of the Primary Care Directorate of Health Department of Bahia State and the methodological theoretical deepening enabled the defining attributes: Observation and Listening; Porosity; Ability of Trading; Proposition of Offers; Activation of the Collective Spaces and Teamwork. The process of development and validation of content and semantics was based according to the procedures of the European project DISABKIDS. The content validation done by five judges, from the percentage of agreement, assessed the relevance of the attributes of the study in question. The semantic validation, by 27 institutional supporters linked to federal, state or municipal organizations verified the understanding that each supporter had in each one of the attributes. The Mandala Assessment, a tool based on the Permanent Education in Health, Appreciative evaluation and participatory management, consists of a radar chart, six attributes, answer scale, score standardization based on quartiles and typology for the development of the Function Support, practical guidelines for the use, and intends to propose clues to the assessment process, orientation and permanent education of institutional supporters / O Apoio Institucional, estrat?gia metodol?gica para a cogest?o, surge como inova??o para a amplia??o da democracia institucional no Sistema ?nico de Sa?de sendo experimentada no n?vel municipal, estadual e federal. Para a pr?tica do Apoio, Campos (2007b), PNH (BRASIL, 2008); Bertussi (2010) e Oliveira (2011) recomendam a capacidade de negocia??o, facilita??o de processos, a??o a partir do cotidiano, ativa??o de Espa?os Coletivos e capacidade de fazer junto com as pessoas e n?o em lugar delas. Considerando que existam diversos sentidos para tais recomenda??es e diversidade em sua operacionaliza??o, ? um desafio o desenvolvimento profissional dos apoiadores. O objetivo deste estudo de desenvolvimento metodol?gico foi elaborar e validar um instrumento para avalia??o do processo de trabalho de apoiadores e equipes de Apoio do ponto de vista sem?ntico e de conte?do. A revis?o de literatura apontou a car?ncia de publica??o de artigos cient?ficos relacionados a avalia??o do processo de trabalho no Apoio. A pesquisa documental (2008 a 2011) dos registros das compet?ncias do apoiador institucional discutidas pelos trabalhadores da Diretoria de Aten??o B?sica do Estado da Bahia e o aprofundamento te?rico metodol?gico, permitiu a defini??o dos atributos: Observa??o e Escuta; Porosidade; Capacidade de Negocia??o; Proposi??o de Ofertas; Ativa??o de Espa?os Coletivos e Trabalho em Equipe. O processo de elabora??o e valida??o de conte?do e sem?ntica se fundamentou nos procedimentos do projeto europeu DISABKIDS. A valida??o de conte?do por cinco ju?zes, a partir da porcentagem de concord?ncia, avaliou a relev?ncia dos atributos ao constructo em quest?o. A valida??o sem?ntica, por 27 apoiadores institucionais vinculados a organiza??es de n?vel federal, estadual ou municipal verificou a compreens?o que cada apoiador tinha de cada um dos atributos. A Mandala de Avalia??o, instrumento alicer?ado na Educa??o Permanente em Sa?de, na Avalia??o Apreciativa e na gest?o participativa, ? composta por um gr?fico de radar, seis atributos, escala de respostas, padroniza??o de escore baseada em quartis e tipologia quanto ao desenvolvimento da Fun??o Apoio, guia pr?tico com orienta??es para utiliza??o e, pretende propor pistas para o processo avaliativo, orienta??o e Educa??o Permanente de apoiadores institucionais

Made available in DSpace on 2014-12-17T13:53:13Z (GMT). No. of bitstreams: 1 LiaSS.pdf: 392225 bytes, checksum: b5c3361558a13b890081966fe563a50a (MD5) Previous issue date: 2007-09-06 / The discussions concerning the absence of a management model appropriate to the peculiarities of third sector organizations have not been impeditive to their emphasized expansion in the last decades. In the attempt of understanding this phenomenon from the perspective of those who manage social organizations, this work based on the theory of social representations to understand the notion that organization managers of the third sector - based in Fortaleza CE - have of the part that they play and how this notion influences the direction of their activities. Social representations of managers of four different categories of non-governmental organizations have been investigated, each category composed of two unities. The categories researched were: social integration through art and education, prevention and treatment of alcohol and drug abuse, children s health assistance and community action. By using Doise s Societal Approach, the role of social managers translated in intraindividual, interindividual and situational processes of their actions, has been analysed within the social representations, focusing on beliefs, values, symbols and stories that give meaning to the existence of non-governmental organizations. Analysis and discussion of data displayed the existence of diversity in the understanding of managers within their practice, in other words, the management profile is also its own manager s. The branch where an organization acts is also preponderant in the shaping of a management style. It could be deduced, from to the organizations researched, that professional formation and the manager s social insertion mainly, are determinative factors in the outlining of a management model of its own. It was concluded that, due to heterogeneity of interests and action segments, there is no systematic process for social management among organizations. Management styles are supported by their director s own perception of achievement, who model organizations according to their contingencies / As discuss?es acerca da aus?ncia de um modelo de gest?o adequado ?s particularidades das organiza??es do terceiro setor, n?o tem sido impeditivo ? expans?o acentuada nas ?ltimas d?cadas. ? na tentativa de compreender o fen?meno a partir do olhar daqueles que conduzem as organiza??es sociais, que o presente trabalho buscou suporte na teoria das representa??es sociais para compreender a no??o que gestores de organiza??es do terceiro setor, situadas em Fortaleza CE, possuem do papel que exercem e como essa no??o influencia na condu??o das atividades organizacionais. Este trabalho investigou as representa??es sociais de gestores de quatro categorias de organiza??es n?o-governamentais, cada categoria contando com duas unidades. As categorias de organiza??es n?o-governamentais pesquisadas s?o: de integra??o social atrav?s da arte e educa??o, de preven??o e tratamento de depend?ncia de ?lcool e drogas il?citas, de assist?ncia ? sa?de infantil e de a??o comunit?ria. Utilizando a abordagem societal de Doise, esta pesquisa analisou as representa??es sociais do papel de gestores sociais traduzidos via processos intra-individuais, inter-individuais e situacionais de suas a??es, enfocando sistemas de cren?as, valores, s?mbolos e hist?rias que d?o sentido ? exist?ncia das organiza??es n?o-governamentais. A an?lise e discuss?o dos dados apontaram que existe uma diversidade de leituras de gestores nas suas pr?ticas de gest?o, ou seja, a face que a gest?o possui ? a face do pr?prio l?der. O ramo de atua??o da organiza??o tamb?m ? fator preponderante para a modelagem de um estilo de gest?o. Pode-se deduzir, partindo das organiza??es sociais pesquisadas que, a forma??o profissional e, principalmente, a inser??o social do gestor s?o fatores determinantes para o delineamento de um modelo de gest?o pr?prio. Conclui que, dada a heterogeneidade dos interesses e segmentos de atua??o das organiza??es sociais, os processos de forma??o para a gest?o social tornam-se complexos. Os gestores articulam estilos de gest?o ancorados nas pr?prias percep??es de atingimento de objetivos organizacionais, modelando-os de acordo com as conting?ncias da organiza??o

Made available in DSpace on 2014-12-17T13:53:13Z (GMT). No. of bitstreams: 1 SemioPTS.pdf: 324761 bytes, checksum: 3a511c0e2de3c47eda8704cd52e0960d (MD5) Previous issue date: 2007-09-28 / This present study analyses the relationship between national culture and entrepreneurship, in order to contribute in understanding the impact and the influence of Brazilian culture under the business practices of foreign entrepreneur on the tourism area of Rio Grande do Norte state. Researchers in entrepreneurship field, such as Schumpeter (2005), Weber (2006), McClelland (1972), Murphy, Liao, Welsch (2006), Peyrefitte (1999), Blanchflower (1988), Filion (2000), among others, and in the national culture, high-lighting Caldas and Woods (1999), Hofstede (1997) and Barros and Prates (1996), are put together to create a starting point to this present research, that reaches out for a differential approach, in order to create a correlation between Brazilian culture and the foreign entrepreneur, who chose Rio Grande do Norte state to live and invest. It was observed that in the case of the Switzerland entrepreneur, where the cultural difference is more strong, either in Hofstede's perspective than in Brazilian s authors, the management practices are more negatively affected. The rationalization adopted by the entrepreneur and the employee s logic are in battle in a day-to-day operation of the company. In the case of the Argentinean entrepreneur, the cultural difference exists, but it does not impact as much, because of her personal characteristics and the similarities of Latin culture than surfaces the differences. Finally, this study showed the necessity of analyzing the enterprising regarding the cultural issue, in a way to highlight the different rationalities in different atmospheres where it is practiced the enterprise / O presente estudo analisa a rela??o entre cultura nacional e empreendedorismo, contribuindo para entender o impacto e a influ?ncia da cultura brasileira sobre as pr?ticas de neg?cio e de gest?o dos empreendedores estrangeiros no setor de turismo do estado do Rio Grande do Norte. Pesquisas no campo do empreendedorismo, com autores como Schumpeter (2005), Weber (2006), McClelland (1972), Murphy, Liao, Welsch (2006), Peyrefitte (1999), Blanchflower (1988), Filion (2000), entre outros, e no campo da cultura nacional, com destaque aos trabalhos de Caldas e Woods (1999), Hofstede (1997) e Barros e Prates (1996), somam-se para criar o ponto de partida para a presente pesquisa, que busca uma abordagem diferenciada, posto criar uma correla??o entre cultura brasileira e o empreendedor estrangeiro radicado no RN. Observou-se que no caso do empreendedor su??o, onde a diferen?a cultural ? mais significativa, tanto na perspectiva de Hofstede quanto dos autores brasileiros, as pr?ticas de gest?o s?o mais afetadas negativamente. As racionalidades adotadas pelo gestor e a l?gica adotada pelos empregados entra em choque no cotidiano da organiza??o. No caso da empreendedora argentina, a diferen?a, ainda que exista, n?o produz tanto impacto uma vez que as caracter?sticas pessoais da empreendedora e o compartilhamento de tra?os culturais latinos superam as diferen?as. Finalmente, o estudo evidenciou a necessidade de analisar o empreendedorismo ? luz das dimens?es culturais de forma a evidenciar diferentes racionalidades poss?veis nos diferentes espa?os sociais onde se d? a pr?tica de empreender

Made available in DSpace on 2014-12-17T13:53:28Z (GMT). No. of bitstreams: 1 ThaisCS_DISSERT.pdf: 1788245 bytes, checksum: 30043fe3d8b1eaf2d982bb32606e8dc3 (MD5) Previous issue date: 2010-08-20 / The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promo??o Tur?stica and the Secretaria Municipal de Turismo e Desenvolvimento Econ?mico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities / A crescente import?ncia do turismo no conjunto das atividades econ?micas mundiais tem favorecido a intensifica??o da competi??o entre cidades que buscam criar ambientes atrativos para turistas e investidores em potencial. Tem sido comum a importa??o de pr?ticas caracter?sticas do ambiente empresarial na gest?o p?blica das cidades. O city marketing consiste num instrumento estrat?gico utilizado pelos dirigentes p?blicos para promover uma articula??o entre a imagem tur?stica e imagem urbana e envolve, al?m da promo??o da imagem da cidade, o planejamento de interven??es no espa?o urbano, buscando a formula??o de uma imagem positiva da cidade capaz de viabilizar a implanta??o do capital. Com base nessa realidade, o presente estudo busca compreender a natureza do city marketing enquanto elemento da gest?o urbana contempor?nea e analisar como se d? sua aplica??o nas decis?es relativas ? promo??o do turismo da cidade de Natal/RN. Trata-se de um estudo cuja abordagem ? qualitativa, de natureza explorat?ria e descritiva, no qual foram entrevistados os principais dirigentes de dois dos ?rg?os oficiais de turismo local, a Empresa Potiguar de Promo??o Tur?stica e a Secretaria Municipal de Turismo e Desenvolvimento Econ?mico. Constata-se que, tanto na concep??o como na condu??o das a??es de marketing urbano, h? uma forte articula??o do poder p?blico com a iniciativa privada, que a partir do levantamento de dados que revelam o comportamento dos mercados-alvo fornecem as diretrizes para que sejam tomadas as decis?es estrat?gicas relativas ? atividade tur?stica. Sol e mar s?o alguns dos principais elementos explorados para constituir a imagem de Natal e autorizar a venda da cidade como para?so tropical . Contudo, ocorre o aumento na diversifica??o dos produtos tur?sticos, buscando intensificar o fluxo para os segmentos de turismo ecol?gico, de aventura, de neg?cio e cultural. Cresce a explora??o da cultura local como produto tur?stico, no entanto, a representa??o cultural se det?m a valores superficiais e n?o traz ? tona a riqueza hist?rica e social que a cidade guarda. As autoridades p?blicas lan?am m?o das estrat?gias de marketing urbano como meio capaz de maximizar os atrativos do espa?o urbano de Natal frente a investidores, grupos empresariais e turistas. Observa-se disposi??o pol?tica em buscar continuamente solu??es que possam incrementar os roteiros tur?sticos, o que se manifesta muitas vezes em interven??es no espa?o urbano que privilegiam as zonas tur?sticas da cidade, em detrimento daquelas que n?o contribuem para uma leitura positiva da cidade, o que acaba por gerar o agravamento das disparidades socioespaciais

Made available in DSpace on 2014-12-17T13:53:35Z (GMT). No. of bitstreams: 1 TarcylaCMS.pdf: 534804 bytes, checksum: 5431c3fe5ba17442455adc2d16c7fe15 (MD5) Previous issue date: 2006-08-03 / The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration / O presente estudo analisa a Gest?o do Marketing de Relacionamento como diferencial estrat?gico em empresas hoteleiras da cidade de Natal - RN. Para esse fim, foram realizadas entrevistas com gestores, bem como a observa??o direta de processos, documentos, a??es e estrat?gias desenvolvidas pelos hot?is, com o intuito de conhecer o n?vel de percep??o e valora??o do relacionamento com clientes, verificar recursos e tecnologias utilizadas na Gest?o do Marketing de Relacionamento, identifica??o, segmenta??o e diferencia??o de clientes, personaliza??o de produtos e servi?os, e resultados da ?nfase no relacionamento com clientes para as empresas hoteleiras. A pesquisa pode ser classificada como explorat?ria - descritiva, e seu universo ? limitado ? cidade de Natal, abrangendo hot?is que tenham realizado atividade tur?stica em 2005 e 2006. Ainda sobre os crit?rios de sele??o da amostra, o estudo investigou empresas hoteleiras que se enquadrassem na categoria luxo superior, ou seja, hot?is cinco estrelas, pertencentes a redes nacionais e internacionais. Quanto ao tratamento e an?lise dos dados foi feito ? partir do suporte te?rico dos autores que trabalham a tem?tica e da an?lise das entrevistas com gestores, documentos e processos observados pela pesquisadora nos hot?is estudados. A pesquisa mostra que, os entrevistados compreendem a import?ncia de trabalhar a Gest?o do Marketing de Relacionamento nas empresas hoteleiras, no intuito de obter vantagem competitiva sustent?vel. Constatou-se ainda que, os hot?is pesquisados usam instrumentos e estrat?gias de Gest?o do Marketing de Relacionamento, por?m sem amplo conhecimento te?rico, tendo como base apenas a experi?ncia dos gestores e processos j? disseminados, gerando uma vantagem competitiva moment?nea e n?o relacionamentos ? longo prazo