Global ETD Search

11	The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products. Ingels, Lovisa January 2020 (has links) The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. Despite this popularity a lack of research has been identified on how the “Made in Korea” label affects consumer’s perception of Korean products and in specific K-beauty products. The current study addressed this opportunity in examining how consumers perceive K-beauty products in addition to country-of-origin affects their purchase intention. To examine this a qualitative approach was taken consisting of 11 email interviews with millennial women residing in Sweden. The empirical data derived from the interviews was divided into four themes (1) Made in Korea, (2) Image, (3) Quality and (4) Effect. The findings were then analyzed in regards to the country-of-origin effect (COE) and previous research on the topic. The results identify two main attributes as driving factors in consumer perception of K-beauty products on the Swedish market. These two attributes are image and quality. Korea was in this study found to carry a strong cognitive country image (CCI) and is as a result perceived to be on the forefront of the beauty industry creating an attraction towards Korean products. Although K-beauty is found to be driven by the CCI a connection to the Korean Wave and an affective country image (ACI) is found creating a separation in the country image. This was further found to suggest that the Korean Wave facilitates the spread of Korean culture through all Korean products. Future research directions are additionally discussed. Korea K-beauty Korean beauty Korean Wave Hallyu country-of-origin country-of-origin effect country-of-manufacturing nation branding Cultural Studies Kulturstudier
12	The rise of the Korean Wave in the United States: Global imagination and the production of locality among Korean Americans in Philadelphia Suh, HaeLim January 2018 (has links) This dissertation illustrates the cultural dimension of globalization by examining how the ascendance of South Korean popular culture, i.e., the Korean Wave, reshapes the global imagination and transforms the locality of Korean Americans in Philadelphia. As an ethnographic global media study, I conducted in-depth interviews and participated in Korean cultural events/meetings, as well as visited the sites of living for Korean Americans in the Philadelphia metropolitan area. My research finds that advances in the digitalized media environment made my informants consume copious transnational Korean media every day and individualized their media consumption. Accordingly, their perceptions of Korea/Asia/U.S.’s places in the world are complicated and their ethnic identity has become significant. Their global imaginations also intersect with negotiating gender roles, perceiving attractiveness, and planning future paths. This shift contributes to construction of the in-between identities of Korean Americans by denaturalizing ideas and cultural elements in both Korea and the U.S. Most distinctively, the rise of the Korean Wave stimulates global imagination among young second generation Korean Americans to aspire to and operate their agency in a transnational context that their parents’ generation barely anticipated. Finally, the upsurge of the Korean Wave drives Korean Americans to participate in transforming localities rooted in thickened connectivities and activities centering on Korean popular culture across intra/inter-ethnic groups locally and globally. This conversely facilitates intense engagement and belonging in the local spaces of community among Korean Americans. My study shows how transnational media flow under conditions of globalization positively influences immigrants to embrace their own ethnic identities and local spaces. On the other hand, it implies that there should be further examination of different boundaries of global imagination rooted in gender/class differences as well as race/ethnicity. / Media & Communication Mass Communication Asian American Studies Anthropology, Cultural Ethnic Identity Gender Identity Global Imagination Korean American Korean Wave (hallyu) Production of Locality
13	Fantasme, Rébellion, et Féminisme: Le Monde Subversif du Fandom Français de le Hallyu Fong, Jessica 01 April 2013 (has links) The global phenomenon known as the Hallyu, or the Korean Wave, has brought Korean pop culture to every corner of the Internet. In this paper, I discuss the impact Hallyu has had in France specifically and examine the online subculture of female-created fanfiction that has arisen from it. I postulate that, for a French woman, the act of participating in fandom and/or writing slash fanfiction about Korean pop idols constitutes a political act of rebellion against the patriarchy and gender norms, even if the fan herself is unaware of it. France kpop hallyu South Korea feminism fanfiction Feminist, Gender, and Sexuality Studies Other Languages, Societies, and Cultures Reading and Language
14	The South Korean Music Industry: The Rise and Success of ‘K-Pop’ By: Johan Williams Jolin, Johan January 2017 (has links) No description available. Music industry K-pop South Korea Hallyu Social media Diversification Humanities and the Arts Humaniora och konst Social Sciences Samhällsvetenskap Economics and Business Ekonomi och näringsliv
15	Fenomén jihokorejské kulturní vlny v kontextu globalizace / The Korean Wave Phenomenon in the Context of Globalization Roupcová, Michaela January 2015 (has links) The master thesis analyses the South Korean culture wave (known as Hallyu) in the context of globalisation and Internet development. The theoretical part defines key terms in the area of globalisation, focusing on cultural globalisation and the role of Internet. This part further explains the origins and the spread of Korean popular culture with focus on its glocalization and the role of social media and the benefits of the wave for its country. The practical part of this master thesis deals with the presence of Korean wave in the Czech Republic. Included is also own research aimed at Czech fans of Korean culture. The final part includes the research evaluation, interpretation of the findings and the results obtained.
16	Arkivexempel: K-Pop Design: Visual Aesthetics In Korean Popular Culture (designprojekt) och Interaktiv förpackningsdesign: Grafisk formgivning av K-pop album och dess inflytande på konsumentbeteende (kandidatuppsats) : Komplett arkivexempel för Kandidatuppsats (15hp) och Designdokumentation (15hp) Adilnor, Sana January 2022 (has links) With the rise of Hallyu, or the global export of Korean culture also commonly known as ‘The Korean Wave’, South Korea has become a big trendsetter in recent years: whether it be within fashion and K-Beauty skincare or Korean movies and drama series, to Korean popular music, also known under the umbrella term K-pop. What these categories have in common are their strong ties to visual aesthetics and K-pop is known for its very colourful and maximalist design, which is also a key characteristic to why K-pop as a phenomenon has been particularly attractive and has managed to captivate fans all over the world. In the marvelling K-pop universe, the goal is to engage all the senses for a complete and interactive sensory experience, making the visual just as important as the auditory, and this can also be applied to the physical album design. Physical K-pop albums sell better than ever despite the digital streaming services dominating our digital age. A visual analysis was conducted on selected contemporary K-pop albums together with a survey on Swedish K-pop fans, in order to discuss how packaging design of K-pop albums can influence consumer behavior. The study showed that interactive packaging design and extra album inclusions like photocards, photo books, postcards etc. makes the fans more likely to want to collect albums and merchandise, which on its own can be viewed as a collectible item. The packaging design both facilitates and encourages fans to interact with the design not only visually, but also in a tactile way, by engaging in participatory behavior such as filming unboxing videos and posting them on social media, and it can also be associated with identity making, i.e. how they identify themselves as fans in relation to their favorite artists or towards other fans. Lastly, it is interesting to discuss how K-pop design can be heavily influenced by American and Western concepts despite being marketed as a Korean phenomena and innovation; from the visual analysis it could also be concluded that contemporary design trends draw inspiration from Western concepts such as the y2k millennium bug, retro and technology. kpop identitetsskapande fandom konsumentbeteende parasocialism kpop album kpop merch kändismemorabilia fankultur merchsamlande deltagarstyrd kultur participatorisk kultur idolkonsumtion koreansk populärkultur sydkorea k-pop k-pop album fotokort unboxing hallyu förpackningsdesign Humanities and the Arts Humaniora och konst Design Design Cultural Studies Kulturstudier
17	Interaktiv förpackningsdesign: Grafisk formgivning av K-pop album och dess inflytande på konsumentbeteende : Hur kan formgivningen av K-pop album och relaterad merch påverka konsumentbeteende? / Interactive packaging design: The packaging design of K-pop albums and its influence on consumer behavior : How can the packaging design of K-pop albums influence consumer behavior? Adilnor, Sana January 2022 (has links) With the rise of Hallyu, or the global export of Korean culture also commonly known as ‘The Korean Wave’, South Korea has become a big trendsetter in recent years: whether it be within fashion and K-Beauty skincare or Korean movies and drama series, to Korean popular music, also known under the umbrella term K-pop. What these categories have in common are their strong ties to visual aesthetics and K-pop is known for its very colourful and maximalist design, which is also a key characteristic to why K-pop as a phenomenon has been particularly attractive and has managed to captivate fans all over the world. In the marvelling K-pop universe, the goal is to engage all the senses for a complete and interactive sensory experience, making the visual just as important as the auditory, and this can also be applied to the physical album design. Physical K-pop albums sell better than ever despite the digital streaming services dominating our digital age. A visual analysis was conducted on selected contemporary K-pop albums together with a survey on Swedish K-pop fans, in order to discuss how packaging design of K-pop albums can influence consumer behavior. The study showed that interactive packaging design and extra album inclusions like photocards, photo books, postcards etc. makes the fans more likely to want to collect albums and merchandise, which on its own can be viewed as a collectible item. The packaging design both facilitates and encourages fans to interact with the design not only visually, but also in a tactile way, by engaging in participatory behavior such as filming unboxing videos and posting them on social media, and it can also be associated with identity making, i.e. how they identify themselves as fans in relation to their favorite artists or towards other fans. Lastly, it is interesting to discuss how K-pop design can be heavily influenced by American and Western concepts despite being marketed as a Korean phenomena and innovation; from the visual analysis it could also be concluded that contemporary design trends draw inspiration from Western concepts such as the y2k millennium bug, retro and technology. kpop identity-making fandom consumer behavior parasocialism kpop album kpop merch artist memorabilia fan culture collecting merch participatory culture idol consumption korean popular culture hallyu k-pop k-pop album graphic design south korea photocard unboxing packaging design k-pop merchandise kpop identitetsskapande fandom konsumentbeteende parasocialism kpop album kpop merch kändismemorabilia fankultur merchsamlande deltagarstyrd kultur participatorisk kultur idolkonsumtion koreansk populärkultur sydkorea k-pop k-pop album fotokort unboxing hallyu förpackningsdesign Humanities and the Arts Humaniora och konst Design Design Cultural Studies Kulturstudier
18	Riding the Wave: How the Media Shapes South Korean Concepts of Beauty Streng, Catherine Ann 05 1900 (has links) This thesis features a qualitative analysis of eight Korean media products — both fiction and nonfiction. For many years, South Korea (hereafter also called Korea) has been called the "world's plastic surgery capital" by many publications, such as Business Insider and The New Yorker. Although Business Insider considers the United States the "vainest country in the world," the numbers of cosmetic surgeries, percentage wise, per person in Korea still outnumber those in the United States, with 20 procedures per 1,000 persons. In this thesis, I argue by using the cultivation theory that Korean television, such as K-Dramas, talk shows and films, which celebrate transformations and feature makeovers and thus normalize cosmetic surgery, create a fantastic space for viewers where the viewers are compelled to act on a media-generated desire to undergo cosmetic surgery in the belief that doing so will also transform or better their lives in the same way it does for the characters in these Korean television productions. South Korea Korea Korean cosmetic surgery plastic surgery beauty lookism Hallyu Wave K-Dramas kdrama media cultivation theory, Korean television Mass media -- Korea (South). Human body in mass media.
19	”I heard that’s the thing here…” : En doxisk topikanalys av samtalet mellan sydkoreanska Lee Young Ji och danska Christopher på YouTube-showen My Alcohol Diary. Söderlund, Tova January 2024 (has links) Sydkoreansk populärkultur konsumeras i dag i hela världen. Globaliseringen har lett till att internationella fans av sydkoreansk populärkultur blir fler och att internationella stjärnor får fler möjligheter att visa upp sig i Sydkorea. Eftersom interaktionerna mellan Sydkorea och omvärlden ökar bör vi undersöka hur sådana interkulturella möten fungerar. Med andra ord, vi måste studera hur människor interagerar via olika doxiska förutsättningar. En växande ”variety”-genre inom nya sydkoreanska ”ontact”-eran är underhållningsprogram på YouTube där koreanska underhållningspersonligheter eller artister intervjuar andra stjärnor samt ofta konsumerar alkohol. Inom ”ontact”-genren blev YouTube-showen My Alcohol Diary, ledd av Lee Young Ji, snabbt populär. Denna uppsats studerar ett avsnitt ur My Alcohol Diary där den danska sångaren Christopher är gäst. Uppsatsen undersöker med hjälp av en topikanalys hur Lees och Christophers doxiska förutsättningar ser ut och uttrycks. Uttolkningen av videon kompletteras av fyra kommenterande texter om avsnittet, vilka bidrar med ytterligare ett internationellt åskådarperspektiv. Detta görs med hjälp av Ruth Amossys förståelse av doxa och LuMing Maos idé "rhetorical way-making". Uppsatsen kommer fram till att Lee och Christopher inom tre funna topiska kategorier - språk, ålder och hierarki, och relationer - konverserar via olika personor som syftar att skapa sig en etoshöjande personlighet. Samtalet ger upphov till doxiska gränser dem emellan, vilket syns tydligast i topikkategorin relationer. I konversationen, och i de kommenterande texternas, skapas en asymmetrisk maktrelation mellan de två genom de roller de tilldelsas och tar. Problematiken av olikhet leder till att Lee och Christopher sätts i ett binärt system för att skilja dem från varandra även när de försöker förstå varandra. / South Korean popular culture has grown increasingly popular in the last few years. A rather unexplored genre within the newly defined south Korean genre “ontact” is the growing number of ”variety”-esque shows on YouTube. With the help of a doxic topoi analysis, this thesis explores the implications of the intercultural meeting between Lee Young Ji and Danish singer Christopher Lund Nissen on the show My Alcohol Diary. Four articles about the episode is also object of the study. This thesis uses Ruth Amossy's understanding of doxa and LuMing Mao's concept "rhetorical way-making". In the topic categories of language, age and hierarchy, and relationships, this thesis concludes that Christopher and Lee are made to represent their cultures even though their representation is hinged on the situation and their different backgrounds. The differences are played through personas which adds a layer of self-representation to the conversation. The relationship between the two is asymmetric in their cultural doxas. My Alcohol Diary Nothing Much Prepared South Korea South korean popular culture rhetorical way-making 이영지 한류 차린건 쥐뿔도 없지만 retorik doxa topiker etos persona representation självrepresentation YouTube sociala medier plattformar hallyu sydkoreansk populärkultur Sydkorea Danmark Lee Young Ji Christopher My Alcohol Diary maktdynamiker Other Humanities not elsewhere specified Övrig annan humaniora

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