Abstract Since popular music spread from the Western in early time, its development has changed steadily with social and economic environment. For the influences of globalization, the structure of record industry faces the dramatic challenge, which push to adjust their local market strategy. Under this situation, most record corporations construct the ¡§star system¡¨, which is focused on formulating the singers¡¦ tastes, personalities, and their life styles, to reduce the risk of market uncertainty. At present, there are seldom related researches about the relationship between consumer behaviors and image of the singer in Taiwan with. Thus, the researcher tried to explore the above attributes with qualitative method in this research. With two cases studies of popular music mix F4 and S.H.E., the findings would be the following¡G 1. The ¡§image¡¨ which the record corporations tend to impress is mostly matched with the consumer cognition. But for the consumer, the personal image of singers is more obvious than the music image. 2. Due to the highly involvement on their favorite singers, the consumer behaviors is characterized by identifying the singers¡¦ image but not imitating, searching for and collecting the information of the singers actively, and purchasing those products which they can afford. 3. The opinion and attitude of the reference group, including schoolmates, friends, relatives and parents, will have influence on consumer behavior, especially on their cognition and behavior aspects.

A thesis submitted to the Faculty of Arts in fulfillment of the requirements for the Degree of Doctor of Philosophy in the Department of Communication Science at the University of Zululand, 2017 / The South African education system requires urgent intervention to improve the quality of its tarnished image. The Department of Basic Education has been criticised and referred to as a national catastrophe which is characterised by pockets of disasters by Basic Education Minister Angie Motshekga. There are numerous challenges and crises which diminish the image of the Department of Basic Education. The media has further influenced the negative perception by stakeholders of the education system leaving the reputation of the Department of Basic Education and local schools tarnished. This thesis examines how reputational management could be used to promote the image of basic education in uThungulu. The first part of the study reviews literature on reputation management, media effects, crisis management, challenges and strategies for reputation management. Subsequent chapters describe the construction of a survey instrument employed to measure and evaluate the relevance of reputation management at public schools. A questionnaire was used to glean information about impact of utilising reputation management to improve Basic Education. Staff from the uThungulu district municipality, as well as, members of the local community responded to the questionnaire. MoonStats was used to organise data from the questionnaire into logical, sequential and meaningful categories. Further, MoonStats and Excel assisted in generating descriptive statistics, graphs and bivariate statistics which made it easier to compare variables. Penultimate chapters blend the insights gained from the literature review to interpret the results obtained through the study. Among other issues, it was interesting to note both sample groups agreed that local schools and the Department of Basic Education are faced with numerous crises and challenges which diminishes its reputation, therefore, it was recommended that the implementation of effective reputational management communication strategies will actively address these issues and restore a positive image within the Department of Basic Education.

In recent years corporations, are becoming increasingly concerned with their image. This is called branding and can involve a variety of activities that shape attitudes and opinions about the company. The appearance of a company's physical environment and facilities is one factor that potentially influences the company's image. However, there is very little empirical research that explains this relationship between the built environment and its significance to a corporation's image. The objective of this study is to examine and explain the role of landscape as it contributes to corporate image. In doing so, the study investigates three corporations, analyses their landscapes and provides an understanding of the image building process by interviewing the management, employees and landscape architects of these respective corporations. It is observed that landscape can play a major role in shaping corporate image. Consequently, the results of this study suggest that corporations must consider landscape an integral part of the image building process; and landscape architects must consciously consider corporate image while designing landscapes for corporate clients. The study concludes by providing possible design prompts for image conscious corporate clients. / Master of Landscape Architecture

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Bildskapande är något som nämns inom bildkonsten och innefattar konstarterna skulptur, måleri, teckning och grafik. Ett argument för vikten av bildskapande aktiviteter är utvecklandet av visuell ”läs- och skrivkunnighet”. I det här arbetet kommer vi att lyfta bildskapandet ur ett förskoleperspektiv. Syftet med vår studie är att ta reda på hur två pedagoger använder bildskapande som pedagogiskt verktyg och hur de kopplar detta till läroplanen för förskolan. Läroplanen för förskolan skriver om de olika uttrycksformerna; bild, sång och musik, rytmik, dans och rörelse som ska vara till hjälp för att skapa och kommunicera. Vi har använt oss av kvalitativ metod med hjälp av observationer och intervjuer. Resultatet lyfter undersökningsdeltagarnas svar i deavslutande intervjuerna och i diskussionen dras paralleller mellan svaren och läroplanen. / Image-building includes the art forms sculpture, painting, drawing and graphics. One argument for the importance of image-building is the development of visual “readingand writing skills”. In this study we’re going to illuminate image-building within the early childhood perspective. The purpose of our study is to find out how two preschool teachers work with image-building and how they link this to the preschool curriculum.The preschool curriculum writes about the different forms of expression; art, singing and music, dance and movement as a tool to create and communicate. We have used qualitative approach with observation and interviews. The result shows the study’s participants answers in the final interviews and in the discussion we draw parallels between the answers and the curriculum.

Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events. / The conclusion made after finishing this essay is that Örebro Bostäder AB desires to communicate an image of Vivalla as an area with a unique and personal environment with small individual neighborhoods where there is something for everyone. In Markbacken Öbo wants to retain and reinforce the image of variety, where everything from children's families is attracted to those looking for a little more exclusive accommodations. Further investigation has shown that these desirable images mainly are communicated through mouth to mouth method,media, community activities and events.

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自第21世紀初以來，由於電信與資訊科技的積極發展，使資訊取得更容易。於此同時，資訊來源的多樣性也使思想和觀點多元化。 國家形象是簡潔且通俗易懂的概念，它包含一國的國內經濟、政治發展程度、國際體系上的地位、合作行爲、文化和歷史價值。此外，國家形象也把國家利益反映到國際舞臺，允許領導人與外國夥伴鞏固關係、創造共贏局面。該背景下，國家形象塑造是每個政府的迫切目標之一，蓋因和平且可靠的國際形象可以保證國家永續發展。 最近幾年當中，俄羅斯的國際形象惡化。因此本論文的目標為研究自2012年至2016年中（現任總統普京的任職期間）的國際公眾對俄羅斯聯邦的態度。 作者研究俄羅斯形象塑造及公眾外交政策，分析俄羅斯聯邦與其他國家及國際組織的正式文件、國際學者文獻理的推論，也解析臺灣國立政治大學來自不同國家學生、畢業生、老師與教授的立場。作者根據上述資料推論出俄羅斯國際形象受損的原因及國家公眾外交有哪些需要改善的部分；並以強調形象改革政策計畫中，哪些交流能夠使俄羅斯聯邦與國際社會關係暖化來作為結論。 / Since the beginning of the 21st century, development of telecommunication and information technologies has resulted in the substantial expansion of media coverage, greater information accessibility, and sophistication of control over the information. Abundance of facts concerning any issue makes it multidimensional, provoking a plentitude of opinions. The image of a country is a succinct and ready-for-apprehension informational phenomena or entrenched perception of a country by foreign partners, which offers a particular expectation of its behavior, thus, it is one of the major factors influencing international cooperation. In addition, state image identifies a country’s political weight abroad and its status among other members of global community, including the capacity to defend national interests. The significance of the image-building is determined by the fact that it is one of the strategic tasks for each contemporary government. Trustworthy international image speaks for a country’s economic and cultural development and creates a formula of its success abroad and within national borders, serves as a criterion of its stability and transparency. Recently Russia has experienced a substantial shift in its apprehension by the foreign public. The particular study is focused on how global community perceived the Russian Federation from 2012 till 2016, the period that correlated with the latest tenet of President Vladimir Putin. The research is focused on the origins of Russia’s international image along with the evaluation of governmental attempts to enhance it and create transparency and mutual trust under existing conditions, including the course of the country’s public diplomacy. The author analyzed how the world academia and media portray the Russian Federation and collected opinions among students, alumni, and professors of the National Chengchi University. The paper aims to define the most distinctive factors, which form the image of the Russian Federation on the international arena and to elicit the fields of Russia’s public diplomacy, which lack attention the most, as well as to offer a roadmap for overcoming the existing misunderstanding.

Literary representation of character in South Africa is not just problematic but also complicated by racial dynamics, which easily lead to prejudiced portrayal by most writers. Mphahlele's reaction to White writing's "distortion" of the image of Blacks, in his critical texts resulted in his being labelled a protest writer. Concerning his creative writing, he admits that he initially couldn't portray the character of a white person roundedly due to limited acquaintance with him. What he only knows about him and therefore depicts in his early writings is the White stereotype. His acquaintance with the White world through varied interaction gives a leverage that improves his portrayal of the White character. Consequently his later works reflect objective representation of characters from different races. The study therefore concludes that he falls outside the bracket of protest writers, as his literary works prove to transcend the limitations of stereotypical character representation. / Afrikaans and Theory of Literature / M.A. (Theory of Literature)

對於結盟的建立而言，如何選擇夥伴是相當重要的議題。許多的學術研究著重於建立一些選擇夥伴的框架或準則，以求達到資源分享、節省成本的效果。在旅遊產業中，許多文獻舉出了意象建立的重要性，也點出了意象的有效建立有賴於企業體彼此緊密的合作，然而，較少研究探討如果要建立獨特且具有吸引力的意象效果，應該選擇那些夥伴才能到到目標。因此，本研究提出一系統化的方法能幫助使用者分析並找出合適的合作夥伴，以建立獨特且具有吸引力的意象。此一方法利用隱喻計算作為工具，嘗試找出創新的解決方案。本研究提出也提出一個系統架構，並輔以相關的演算法與情境來說明方法上的可用性。從理論上的觀點來看，本研究嘗試透過自動化的方式找出隱喻的意涵，並將之整合到一問題解決的方法上。從實務面來看，本研究提供了中小型企業一個有用的方法能幫助他們找到合適的合作夥伴。透過建立更高品質的夥伴關係，我們期盼在旅遊產業的中小型企業能夠進一步增加其競爭優勢、存活與獲利能力。此外，研究也發現，一個區域的意象多樣性直接影響到中小型企業透過合作來建立市場利基的可能性。 / Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners from the views of resource complement, cost reductions and knowledge sharing. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and the system scenario. From the theoretical perspective, we attempt to excavate the meaning of metaphors from the web in order to propose a new frame of problem-solving. From the practical perspective, we provide SME owners with a useful approach for managing partner selection and attractive and unique image building. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. In addition, the image diversity of a tourism destination is an important factor on market niche creation through alliance formation.