Takaful is an Arabic term meaning solidarity, which is used to describe a system of Islamic insurance that functions as an alternative to conventional insurance. Takaful, as a form of insurance, is entering a fast growing global market, promoted by the growth of the Asian economies and economic prosperity in the Middle East. The Takaful system is based on the principle of cooperation or mutual assistance, and is Tabarru (Voluntary), meaning that the attendant risks are spread collectively across the group of volunteers. The Takaful system is best understood as a pact (or policy) ascribed to by a group of participants who choose to jointly guarantee themselves against loss or damage suffered by individual signatories, as confirmed in the policy. The prediction is that Takaful will be the default choice for citizens in Islamic countries in the near future. The combination of the system’s financial efficacy, combined with principles underwritten by religious correctness has accentuated the attractiveness of this, and similar, Islamic banking and financial products to Muslims. By examining the Saudi insurance sector, which is a market leader in the region, this thesis delivers a brief history of insurance in general and of the Saudi insurance legal framework in particular, and by so doing sheds light on Islamic insurance Takaful applications worldwide. It also engages in an evaluation of insurance products available in Saudi Arabia to determine whether the facilities offered by the insurance companies operating in the country incorporate obstacles and obstructions, which may impact on the effectiveness of governmental regulations and supervision in relation to setting a legislative framework. This influences the extent to which the foundations for the insurance market are secured in Saudi Arabia. The aim of the present study also leads to some suggestions and recommendations for future practice.

Thesis (MBA (Business Management))--Stellenbosch University, 2008. / ENGLISH ABSTRACT: There are conflicting aims among the various stakeholders of a business. Shareholders wish to maximise their return on capital, whereas debt holders and customers wish to minimise the risk to capital. This conflict has led to the emergence of economic capital. Financial services companies, such as insurers, manage risk on behalf of their customers and at the same time make profits for the shareholders of the business. A company that employs economic capital analysis will strike a balance between too much capital, which can lead to an excessive cost of insurance, or not enough capital, which can lead to an unacceptable risk of insolvency. Sound financial management is required to manage the capital resources of the business. The aim on the part of management is to calculate an economic capital requirement for the business that can absorb any financial shocks or losses and provide the flexibility needed to continue with day·to·day operations. The issue is therefore whether to assess the amount of capital required based on a statutory view of solvency, or an "economic" (fair value) view of solvency. The statutory view of solvency is the capital adequacy requirement (CAR) as described by the Financial Services Board (FSB). CAR provides the insurer with an approximately 95% confidence in its ability to meet its obligations as they fall. More companies are moving towards an economic capital approach when assessing capital requirements. There is also much uncertainty around the calculation of economic capital. Apart from guidance note 104 of the Actuarial Society of South Africa that stipulates how CAR should be calculated for insurers, no single approach exists for the calculation of economic capital. Calculation methods are still emerging and companies have started to develop their own internal models to calculate economic capital. Rating agencies such as Fitch have introduced their own models with the objective of reviewing insurers' internal models. Various techniques have developed over the last few years to asses a company's capital requirements. Factors such as company size, resources and complexity of the insurer influence the use of deterministic or leading edge actuarial techniques to calculate capital requirements. Stochastic modelling, risk neutral and real world techniques are examples of sophisticated methods. Another element to consider in the calculation of economic capital is the understanding, modelling and quantification of financial and business risks. Capital adequacy requirement, CAR cover and excess of assets over liabilities were analysed for five South African insurers. The analysis illustrated that the relationship between CAR and excess is different for each insurer. This trend can be attributed to the unique risk profile of the business, the nature of the organisation's products and the maturity of risk management practices. The analysis also indicated that in the case of all the five insurers, the growth in excess over the period 2003-2007 exceeded the growth in CAR for the same period. This scenario could be the result of management actions, such as risk diversification and sophistication of capital modeling. It is clear that economic capital is of primary concern to insurance executives, shareholders and regulators. / AFRIKAANSE OPSOMMING: Die verskillende belanghebbendes in 'n onderneming het teenstrydige doelwitte. Aandeelhouers wil hulle kapitaalopbrengs vergroot terwyl skuldaktehouers en klante die kapitaalrisiko wil verminder. Hierdie konflik het gelei tot die ontstaan van ekonomiese kapitaal. Finansiele dienstemaatskappye, soos versekeraars, bestuur risiko namens hulle kliente en verdien terselfdertyd wins vir die aandeelhouers van die onderneming. 'n Maatskappy wat van ekonomiese kapitaalanalise gebruik maak, sal die regte balans vind tussen te veel kapitaal, wat tot buitensporige versekeringskoste kan lei, en te min kapitaal, wat tot 'n onaanvaarbare risiko van bankrotskap kan lei. Gesonde finansiele bestuur is nodig om die onderneming se kapitaalmiddele te bestuur. Die bestuurders se doel is om 'n ekonomiese kapitaalvereiste vir die onderneming vas te stel wat enige finansiele skokke of verliese kan absorbeer en wat die buigsaamheid wat nodig is om die daaglikse werksaamhede voort te sit, kan voorsien. Die vraag is dus of die hoeveelheid kapitaal wat nodig is, bepaal moet word op grond van 'n statutere beskouing van solvensie of 'n "ekonomiese" (billike waarde) beskouing van solvensie. Die statutere beskouing van solvensie is die kapitaaltoereikendheidsvereiste (KTV) soos beskryf deur die Raad op Finansiele Dienste (RFD). KTV voorsien die versekeraar van 'n vertroue van ongeveer 95% in sy vermoe om sy verpligtinge na te kom soos wat hulle betaalbaar word. Meer maatskappye neig na 'n ekonomiese kapitaalbenadering wanneer hulle hulle kapitaalbehoeftes bepaal. Daar bestaan ook baie onsekerheid oor die berekening van ekonomiese kapitaal. Behalwe riglyn 104 van die Aktuariele Vereniging van Suid-Afrika wat bepaal hoe KlV vir versekeraars bereken moet word, is daar geen enkele benadering vir die berekening van ekonomiese kapitaal nie. Nuwe berekeningsmetodes kom steeds te voorskyn en maatskappye het begin om hulle eie interne modelle om ekonomiese kapitaal te bereken, te ontwikkel. Graderingsagentskappe soos Fitch het hulle eie modelle ingestel met die doel om versekeraars se interne modelle te beoordeel. Verskeie tegnieke om 'n maatskappy se kapitaalbehoeftes vas te stel, is oor die afgelope paar jaar ontwikkel. Faktore soos maatskappygrootte, hulpbronne en saamgesteldheid van die versekeraar belnvloed die gebruik van deterministiese of ultramoderne aktuariele tegnieke om kapitaalbehoeftes te bereken. Stogastiese modellering, risikoneutrale- en reelewereldtegnieke is voorbeelde van gesofistikeerde metodes. Nog 'n beginsel om in gedagte te hou in die berekening van ekonomiese kapitaal is die verstaan, modellering en kwantifisering van finansiele en sakerisiko's. Kapitaaltoereikendheidsvereiste-dekking en oorskryding van bates oor aanspreeklikheid van vyf Suid-Afrikaanse versekeraars is ontleed. Die ontleding het geillustreer dat die verhouding tussen KTV en oorskryding vir elke versekeraar anders is. Hierdie neiging kan toegeskryf word aan die unieke risikoprofiel van die onderneming, die aard van die onderneming se produkte en die effektiwiteit van risikobestuurspraktyke. Die ontleding het ook aangedui dat die toename in die oorskryding gedurende die tydperk 2003-2007 in die geval van al vyf die versekeraars meer was as die toename in KTV gedurende dieselfde tydperk. Hierdie scenario kan die gevolg wees van bestuursaksies soos risikodiversifikasie en verfyning van kapitaalmodellering. Dit is duidelik dat ekonomiese kapitaal van pnmere belang is vir versekeringsbestuursbeamptes, -aandeelhouers en -reguleerders.

Made available in DSpace on 2015-03-05T18:57:20Z (GMT). No. of bitstreams: 0 Previous issue date: 25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / O setor de seguros no Brasil passou por mudanças significativas desde a abertura na economia brasileira. A pesquisa tem por objetivo analisar de que forma os grupos Bradesco Seguros S.A. e Sul América S.A. se reorganizaram e redefiniram suas estratégias de negócios, no período de 1985 a 2007, em decorrência das mudanças relevantes ocorridas no mercado segurador brasileiro. A partir de um estudo exploratório, utilizando dados de fontes de informações secundárias, buscou-se gerar explicações para responder as questões definidas pelo objetivo dessa pesquisa. Depois de concluído esse estudo pôde-se verificar que a formação dos grupos, resultou, principalmente, de suas decisões estratégicas, e não como forma de readequação às mudanças ocorridas no seu ambiente de negócios, que alteraram a estrutura do setor de seguros do Brasil. Todavia, crê-se que os grupos aproveitaram positivamente os estímulos do meio ambiente econômico. Quanto às decisões estratégicas dos grupos, no ramo auto, conclui-se que a estratégia de a / The insurance sector in Brazil has had significant changes since the open market of the Brazilian economy. This research has as its objectives to analyze how Bradesco Seguros S.A. and Sul América S.A. reorganized themselves and redefine their business strategies, from 1985 to 2007, due to the relevant changes occurred in the Brazilian insurance market. From an exploratory study, using secondary source of information, it was generated explanations to answer the questions defined as objectives of this research. After the conclusion of this study, it was possible to verify that the groups formation, resulted, mainly, from its strategic decisions, and do not as a way of re-appropriation to the changes that happened in its business atmosphere, that altered the structure of the Brazil’s insurance sector. However, it is believed that the groups took the advantage of the stimulus that came from the economic environment. As for the strategic decisions of the groups, in the auto field, it has been concluded that the st

<p>In recent years Sweden has been struck by several cases of weather related property damage resulting from the severe flooding in 2000, 2002 and the storm Gudrun at the beginning of 2005. The importance of strategies enabling society to adapt to coming changes in weather patterns has been confirmed by the Intergovernmental Panel on Climate Change (IPCC) as well within the international and national policy arena. It is reasonable to believe that the insurance sector would be among the first within the financial realm to feel the effects of expected climate change. This qualitative study aims to investigate how the Swedish insurance sector relates and deals with the consequences of current weather variations and expected climate change. Research areas of importance concern 1.The role of the insurance sector. 2. Knowledge and other actors and 3. Adaptation strategies, current and future.</p><p>Comprehensive theories regarding adaptive strategies have been applied to the insurance company’s operations. The empirical material is based on interviews with relevant employees at the four largest insurance companies in Sweden as well with the Swedish Meteorological and Hydrological Institute (SMHI) and the Swedish Insurance Federation. The overall results show that the insurance sector considers the climate issue to be important to future operations; however, since Sweden has not yet been affected by climate change, they prefer, at this time at least, to monitor developments and gather knowledge. Due to their position on this matter, the insurance sector’s role in the climate debate is, generally speaking, considered to be minor whereas the more important actors are authorities, municipalities and the government. Reinsurance companies are seen as a significant player in the market due to many factors; most note ably that they indirectly have the capacity to affect the entire Swedish insurance sector by raising the costs for reinsurance premiums. However, the climate change issue is of importance yet, of higher relevance is adaptation to present weather variations.</p>

In recent years Sweden has been struck by several cases of weather related property damage resulting from the severe flooding in 2000, 2002 and the storm Gudrun at the beginning of 2005. The importance of strategies enabling society to adapt to coming changes in weather patterns has been confirmed by the Intergovernmental Panel on Climate Change (IPCC) as well within the international and national policy arena. It is reasonable to believe that the insurance sector would be among the first within the financial realm to feel the effects of expected climate change. This qualitative study aims to investigate how the Swedish insurance sector relates and deals with the consequences of current weather variations and expected climate change. Research areas of importance concern 1.The role of the insurance sector. 2. Knowledge and other actors and 3. Adaptation strategies, current and future. Comprehensive theories regarding adaptive strategies have been applied to the insurance company’s operations. The empirical material is based on interviews with relevant employees at the four largest insurance companies in Sweden as well with the Swedish Meteorological and Hydrological Institute (SMHI) and the Swedish Insurance Federation. The overall results show that the insurance sector considers the climate issue to be important to future operations; however, since Sweden has not yet been affected by climate change, they prefer, at this time at least, to monitor developments and gather knowledge. Due to their position on this matter, the insurance sector’s role in the climate debate is, generally speaking, considered to be minor whereas the more important actors are authorities, municipalities and the government. Reinsurance companies are seen as a significant player in the market due to many factors; most note ably that they indirectly have the capacity to affect the entire Swedish insurance sector by raising the costs for reinsurance premiums. However, the climate change issue is of importance yet, of higher relevance is adaptation to present weather variations.

<p>Design Thinking är ett spännande och fortfarande relativt outforskat område med rötter i Service Management. Med hjälp av designerns verktyg och metoder och en mångvetenskaplig grund med fokus på kundens behov kan Design Thinking bidra till att utveckla produkter och tjänster och genom detta öka lönsamheten för företag. Syftet är att göra en deskriptiv studie av området Design Thinking som metodiskt arbetssätt vid tjänsteutveckling. Detta appliceras sedan på verkligheten för att komparativt se hur tre svenska bolag arbetar med tjänstutveckling inom en av världens största tjänstebranscher utifrån områdena Service Management och Design Thinking. Uppsatsen beskriver utvecklingen från Service Management till Design Thinking och hur man har gått från att utveckla tjänster till att <em>designa</em> tjänster. Uppsatsen har använt en kvalitativ metod vid datainsamling. Detta har gjorts genom intervjuer med de tre valda försäkringsbolagen samt med en tjänstedesignbyrå som samarbetat med ett av bolagen. Teoriavsnittet inleds med en teoretisk bakgrund där en djupare förståelse skapas inom områden Service Management och Design Thinking. Detta för att underlätta tolkningen och analysen av teorierna. En teoretisk modell för tjänsteutveckling har valts ut för respektive område, samt en som tolkas dess skillnader och likheter. Samtliga teorier har sedan tolkats och analyserats utifrån den empiriska studien av försäkringsbolagen. Några slutsatser som uppsatsen har genererat är att de studerade försäkringsbolagen inklusive tjänstedesignföretaget arbetar utifrån kundens behov när det utvecklar tjänster. Däremot visar undersökningen att försäkringsbolagen inte interagerar med kunden i den utsträckning som teorin säger samt att försäkringsbolagen anlitar tjänstedesignföretaget i ett senare skede av tjänsteutvecklingen än vad som egentligen är syftet enligt teorin. Intresset för Design Thinking kommer främst från tjänstedesignföretaget och inte i första hand  från försäkringsbolagen. Utvecklingen från Service Management till Design Thinking visar även att designerns roll har förändrats då denne nu kommer in och är med genom hela processen istället för att som tidigare endast vara med i slutskedet.</p> / <p>Design Thinking is a relatively young and unexplored field with its roots in Service Management. By using the tools and methodology of designers, working in multidisciplinary teams and focusing on the consumers needs Design Thinking can contribute to the development of services and thereby increase the profitability for business. The objective of this paper is to construct a thorough description of the field Design Thinking and its methodology in service development. This is subsequently applied to the swedish insurance sector to comparatively describe how three insurance companies develop their services in one of the worlds greatest service industries. The paper initially describes and explores the development from Service Management to Design Thinking and how one has gone from merely developing services to <em>designing </em>services. Some conclusions that the paper has discovered are that the insurance companies we studied focus on consumer need. However, the study shows that the companies don't interact with the consumer to the extent that is described in the the theorethical models relevant for the paper. According to the study of Design Thinking, the designer is supposed to be involved throughout the entire process and not merely in the later fases as they are in Service Management. The analysis shows that the insurance companies choose to recruit designers only when they feel it to be neccesary, not involving them in the business development which is the next competitive advantage for companies today.</p>

Design Thinking är ett spännande och fortfarande relativt outforskat område med rötter i Service Management. Med hjälp av designerns verktyg och metoder och en mångvetenskaplig grund med fokus på kundens behov kan Design Thinking bidra till att utveckla produkter och tjänster och genom detta öka lönsamheten för företag. Syftet är att göra en deskriptiv studie av området Design Thinking som metodiskt arbetssätt vid tjänsteutveckling. Detta appliceras sedan på verkligheten för att komparativt se hur tre svenska bolag arbetar med tjänstutveckling inom en av världens största tjänstebranscher utifrån områdena Service Management och Design Thinking. Uppsatsen beskriver utvecklingen från Service Management till Design Thinking och hur man har gått från att utveckla tjänster till att designa tjänster. Uppsatsen har använt en kvalitativ metod vid datainsamling. Detta har gjorts genom intervjuer med de tre valda försäkringsbolagen samt med en tjänstedesignbyrå som samarbetat med ett av bolagen. Teoriavsnittet inleds med en teoretisk bakgrund där en djupare förståelse skapas inom områden Service Management och Design Thinking. Detta för att underlätta tolkningen och analysen av teorierna. En teoretisk modell för tjänsteutveckling har valts ut för respektive område, samt en som tolkas dess skillnader och likheter. Samtliga teorier har sedan tolkats och analyserats utifrån den empiriska studien av försäkringsbolagen. Några slutsatser som uppsatsen har genererat är att de studerade försäkringsbolagen inklusive tjänstedesignföretaget arbetar utifrån kundens behov när det utvecklar tjänster. Däremot visar undersökningen att försäkringsbolagen inte interagerar med kunden i den utsträckning som teorin säger samt att försäkringsbolagen anlitar tjänstedesignföretaget i ett senare skede av tjänsteutvecklingen än vad som egentligen är syftet enligt teorin. Intresset för Design Thinking kommer främst från tjänstedesignföretaget och inte i första hand  från försäkringsbolagen. Utvecklingen från Service Management till Design Thinking visar även att designerns roll har förändrats då denne nu kommer in och är med genom hela processen istället för att som tidigare endast vara med i slutskedet. / Design Thinking is a relatively young and unexplored field with its roots in Service Management. By using the tools and methodology of designers, working in multidisciplinary teams and focusing on the consumers needs Design Thinking can contribute to the development of services and thereby increase the profitability for business. The objective of this paper is to construct a thorough description of the field Design Thinking and its methodology in service development. This is subsequently applied to the swedish insurance sector to comparatively describe how three insurance companies develop their services in one of the worlds greatest service industries. The paper initially describes and explores the development from Service Management to Design Thinking and how one has gone from merely developing services to designing services. Some conclusions that the paper has discovered are that the insurance companies we studied focus on consumer need. However, the study shows that the companies don't interact with the consumer to the extent that is described in the the theorethical models relevant for the paper. According to the study of Design Thinking, the designer is supposed to be involved throughout the entire process and not merely in the later fases as they are in Service Management. The analysis shows that the insurance companies choose to recruit designers only when they feel it to be neccesary, not involving them in the business development which is the next competitive advantage for companies today.

Den svenska försäkringsbranschen är gigantisk och det finns över 400 försäkringsbolag att välja mellan. Detta leder till hård konkurrens inom branschen, och försäkringsbolagen tvingas slåss om kunderna.Uppsatsens syfte är att analysera vilka försäkringsrelevanta faktorer som kan förklara försäkringstagares val av försäkringsbolag. Uppsatsen bygger på kvantitativ metod och en positivistisk infallsvinkel med en deduktiv ansats används.Uppsatsen indikerar att följande faktorer har positiv påverkan på försäkringstagare i valet av försäkringsbolag: Lågt pris på försäkringstjänsten, hög kvalitet på försäkringstjänsten, bra försäkringspersonal, lättåtkomligheten, starkt varumärke och banktjänstemäns påverkanEn medveten avgränsning som gjorts är att enbart fokusera på svenska privatpersoner, vilket lämnar utrymme för liknande forskning i ett globalt perspektiv. Ett förslag på fortsatt forskning är därför att analysera vilka faktorer som förklarar företags val av försäkringsbolag.Forskningen har varit begränsad inom försäkringsbranschen, såväl nationellt som internationellt. Mycket av tidigare forskning har fokuserat på befintliga kunder och hur de bibehålls. När det gäller vår inriktning är forskningen nästintill obefintlig. Vi hoppas att uppsatsen kan bidra med nyttig information till bland annat försäkringsbolag, då det torde vara av intresse för dem att veta vad som förklarar personers val av försäkringsbolag. / With more than 400 companies to choose between, the Swedish insurance sector is gigantic. The competition is fierce, and the insurance companies have to fight over customers and market shares. Our purpose with this dissertation is to analyze which insurance relevant factors determine which company the private consumer chooses. This dissertation has a quantitative research method, a positivistic philosophy and a deductive approach. Our study indicates that the following factors have a positive influence on insurers in their selection of insurance companies : Low price, high quality insurance service, professional staff, high accessibility and strong trademarks. Bank employees also tend to have influence on insurers in their selection of insurance companies. This study selectively focuses on the Swedish market, leaving room for further research in a global perspective. Additional research regarding companies selection of insurance companies may therefore be interesting. Research has traditionally focused on the existing customers, and how to keep them. In contrast, research concerning how people choose their insurance company has been limited, both nationally and internationally. We believe this dissertation may be of value for insurance companies because the knowledge of the factors may be important for attracting customers.

El presente trabajo de investigación tiene como finalidad medir el impacto financiero de la aplicación de las definiciones establecidas de la NIA 315 (Identificación y valoración de los riesgos de incorrección material mediante el conocimiento de la entidad y de su entorno), en el proceso de cobranzas de las compañías de Seguros de Salud, en el distrito de San Isidro, en el año 2018. Durante el transcurso del presente trabajo, se ha aplicado una investigación mixta (cualitativa y cuantitativa). Asimismo, para el desarrollo de la metodología cualitativa se realizaron entrevistas a profundidad a especialistas sobre el tema, y para el desarrollo de la metodología cuantitativa se realizaron encuestas basadas en escalas de Likert y análisis de casos relacionados como complemento y refuerzo hacia nuestro tema. Con respecto a la validación de la hipótesis general y específica, se realizaron trabajos de campo, realizando encuestas dentro de las empresas del sector seguros de salud (EPS), localizadas en el distrito de San isidro; además, se tuvo que contactar y entrevistar a expertos. Finalmente, se desarrolló y aplicó un caso práctico para evaluar el impacto financiero del presente trabajo. Con los resultados obtenidos se llegó a la conclusión de que el procedimiento de la NIA 315 (Identificación y valoración de los riesgos de incorrección material mediante el conocimiento de la entidad y de su entorno), genera un impacto financiero positivo en el proceso de cobranzas. / The objective of this research is to determine the financial impact of the application of the concepts of the IAS 315 (Identification and assessment of material misstatement risks through knowledge of the entity and its environment) in the collection process of Health Insurance companies, in the district of San Isidro, during the year 2018. For the development of this investigation paper, we have conducted a mixed research (quantitative and qualitative). For which we used the Surveys with Likert Scales and the Case Analysis, while for the qualitative work we used the In-Depth Interviews to experts in the Field. To validate our general hypothesis and specific hypotheses, field work was carried out conducting surveys of people working in companies in the health insurance sector (EPS), located in the district of San Isidro; In addition, experts had to be contacted and interviewed. Finally, we developed a practical case to examine the financial impact of this investigation on the financial statements and it is concluded that the praxis of IAS 315 causes a positive financial impact. / Tesis

Denna studie undersöker utvecklingen av digitala tjänster och integrationen av innovativ teknik hos försäkringsförmedlingsföretaget Portfolio Försäkra. Under de inledande diskussionerna med VD, Andreas Adolfsson, noterades att företaget hade vissa luckor i sitt digitala tjänsteutbud och saknade användning av innovativ teknik. Bristerna är inte unika för Portfolio Försäkra utan potentiellt förekommande inom hela försäkringssektorn, vilket innebär en stor inverkan på marknadens konkurrens.  I dagens digitala era är expertis inom teknik och innovativa metoder avgörande för försäkringssektorns framgång. Förbättrad digital tjänsteinnovation är nödvändig för att kunderna ska kunna använda information mer effektivt, vilket i slutändan leder till ökad kundlojalitet och kundnöjdhet. Därför är behovet av att förbättra de digitala tjänsterna inom försäkringssektorn absolut nödvändigt.  Syftet med denna undersökning är att fördjupa oss i de digitala möjligheter som finns tillgängliga för Portfolio Försäkra och andra försäkringsbolag som för närvarande saknar de senaste tekniska lösningarna. Vi antar rollen som forskare, genomför intervjuer och kommunicerar med anställda på Portfolio Försäkra. Vår dataanalys och våra intervjuer kommer att hjälpa oss att identifiera problemområden som kan hindra företagets utveckling och kundnöjdhet.  Resultaten tyder på att integrationen av innovation och digital teknik måste bli en integrerad del av Portfolio Försäkra företagskultur för att säkerställa en hållbar och långsiktig tillväxt. Resultaten av denna studie erbjuder värdefulla insikter för andra organisationer inom försäkringssektorn som vill förbättra sina digitaltjänsteinnovation och kundnöjdhet. / This study explores the digital service development and innovative technology integration of Portfolio Försäkra, an insurance brokerage firm. During the initial discussions with the CEO, Andreas Adolfsson, it was noted that the company faced gaps in its digital service offerings and lacked the adoption of innovative technologies. The observed shortcomings are not unique to Portfolio Försäkra but potentially prevalent across the insurance sector, signifying a major impact on market competition.  In today's digital age, expertise in technology and innovative practices is crucial to the success of the insurance sector. Improved digital service innovation is essential for the customers to utilize information more efficiently, ultimately leading to increased customer loyalty and satisfaction. Therefore, the need for digital service improvement in the insurance sector is imperative.  The aim of this research is to delve deeper into the digital opportunities available to Portfolio Försäkra and other insurance companies that currently lack the necessary technological advancements. We adopt the role of researcher, conducting interviews and communicating with Portfolio Försäkra's employees. Our data analysis and interviews will help identify problematic areas that could hinder the company's development and customer satisfaction.  The findings suggest that the integration of innovation and digital technology must become an integral part of Portfolio Försäkra's company culture to ensure sustainable and long-term growth. The results of this study offer valuable insights for other organizations in the insurance sector seeking to enhance their digital service offerings and customer satisfaction.