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Exploring the authenticity of the tourist experience in culture heritage tourism in South Africa / Milena IvanovicIvanovic, Milena January 2011 (has links)
The research question addressed by this dissertation is: How is the tourist experience
formed and what constitutes the authenticity of the tourist experience for two market
segments (motivated and not motivated by learning) of tourists visiting (political) cultural
heritage sites in South Africa. The study explores the correlation between three types of
authenticity, namely objective, constructed and existential on two independent tourist
samples, motivated and not motivated by learning.
This research was initiated for three reasons. The first reason forms part of the research
problem; South African cultural experiences received the lowest ratings from the
international tourists despite the fact that culture and heritage play a role in reimaging
South Africa from Big 5 destination into ‘It’s possible’ and ‘Leave ordinary behind’. It was
suspected that not all types of cultural heritage products justify such a low ratings,
especially not the political cultural heritage sites South Africa is famous for. The second
reason emerged from the academic literature on authenticity theories and calls from the
influential group of postmodernist scholars to declare the objective authenticity obsolete
and replace it with the existential authenticity. The argument that; the hyperreal nature of
the postmodern experience and its detachment from reality makes the authenticity of the
site redundant, seemed inapt for cultural heritage sites exclusively dependent on their
historical and authentic values. The third reason was the inability of the postmodern
paradigm to explain the new tourism phenomenon driven by the tourists search for selfdevelopment
through authentic experiences. The new emerging paradigm, transmodernity
seemed to offer better theoretical framework in explaining the omnivorouessness of
tourists’ consumption and the authentic nature of tourist experiences.
The correlational character of the research question required a descriptive correlational
design and quantitative methodology. The selected research instrument for primary data
collection is a self–administered questionnaire. The sampling strategy is a non–probability
sampling, and the sampling method is a convenience or accidental sample. The data was
collected from November 2010 to February 2011 at the Constitutional Hill National
Heritage Site in Johannesburg. The final sample (436) consists of 254 foreign and 182
domestic tourists.
The questionnaire was designed to identify the variables pertinent to each type of
authenticity of tourists experience and of the resultant tourist experience. The data
analysis provided very interesting results. Firstly, the results of crosstabulation proved that
more than half (56%) of the tourists expressed strong agreement that the Constitution Hill
provided them with authentic experience, hence a proof that political heritage sites are not
responsible for the overall low experiential ratings of the country’s culture and heritage.
Secondly, the results of the Spearman’s correlation coefficient proved that objective
authenticity as an independent variable have strong positive correlation with constructed
and existential authenticity hence a proof that objective authenticity cannot be declared
obsolete and replaced with existential authenticity. Finally, the results of the t–test proved
that motivation for learning and place of birth do not play an important role in how tourist
evaluate and experience the authenticity of the site pointing to the omnivorous nature of
tourist consumption. In line with the transmodern paradigm, motivation for learning plays a
critical role in triggering the transformative, authentic experience distinctive of the
existential authenticity. The results of the study also showed that 32% of tourists are in
fact the purposeful, New Age, transmodern Cultural Creatives. Proposed theoretical
model of authenticity of tourists experience presents a theoretical platform for future
research studies. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2012.
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Exploring the authenticity of the tourist experience in culture heritage tourism in South Africa / Milena IvanovicIvanovic, Milena January 2011 (has links)
The research question addressed by this dissertation is: How is the tourist experience
formed and what constitutes the authenticity of the tourist experience for two market
segments (motivated and not motivated by learning) of tourists visiting (political) cultural
heritage sites in South Africa. The study explores the correlation between three types of
authenticity, namely objective, constructed and existential on two independent tourist
samples, motivated and not motivated by learning.
This research was initiated for three reasons. The first reason forms part of the research
problem; South African cultural experiences received the lowest ratings from the
international tourists despite the fact that culture and heritage play a role in reimaging
South Africa from Big 5 destination into ‘It’s possible’ and ‘Leave ordinary behind’. It was
suspected that not all types of cultural heritage products justify such a low ratings,
especially not the political cultural heritage sites South Africa is famous for. The second
reason emerged from the academic literature on authenticity theories and calls from the
influential group of postmodernist scholars to declare the objective authenticity obsolete
and replace it with the existential authenticity. The argument that; the hyperreal nature of
the postmodern experience and its detachment from reality makes the authenticity of the
site redundant, seemed inapt for cultural heritage sites exclusively dependent on their
historical and authentic values. The third reason was the inability of the postmodern
paradigm to explain the new tourism phenomenon driven by the tourists search for selfdevelopment
through authentic experiences. The new emerging paradigm, transmodernity
seemed to offer better theoretical framework in explaining the omnivorouessness of
tourists’ consumption and the authentic nature of tourist experiences.
The correlational character of the research question required a descriptive correlational
design and quantitative methodology. The selected research instrument for primary data
collection is a self–administered questionnaire. The sampling strategy is a non–probability
sampling, and the sampling method is a convenience or accidental sample. The data was
collected from November 2010 to February 2011 at the Constitutional Hill National
Heritage Site in Johannesburg. The final sample (436) consists of 254 foreign and 182
domestic tourists.
The questionnaire was designed to identify the variables pertinent to each type of
authenticity of tourists experience and of the resultant tourist experience. The data
analysis provided very interesting results. Firstly, the results of crosstabulation proved that
more than half (56%) of the tourists expressed strong agreement that the Constitution Hill
provided them with authentic experience, hence a proof that political heritage sites are not
responsible for the overall low experiential ratings of the country’s culture and heritage.
Secondly, the results of the Spearman’s correlation coefficient proved that objective
authenticity as an independent variable have strong positive correlation with constructed
and existential authenticity hence a proof that objective authenticity cannot be declared
obsolete and replaced with existential authenticity. Finally, the results of the t–test proved
that motivation for learning and place of birth do not play an important role in how tourist
evaluate and experience the authenticity of the site pointing to the omnivorous nature of
tourist consumption. In line with the transmodern paradigm, motivation for learning plays a
critical role in triggering the transformative, authentic experience distinctive of the
existential authenticity. The results of the study also showed that 32% of tourists are in
fact the purposeful, New Age, transmodern Cultural Creatives. Proposed theoretical
model of authenticity of tourists experience presents a theoretical platform for future
research studies. / Thesis (M.A. (Tourism))--North-West University, Potchefstroom Campus, 2012.
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Motiveringstrategieë van sportafrigters binne Suid-Afrikaanse konteksLe Roux, Jacobus Gerhardus 30 November 2008 (has links)
Text in Afrikaans / The main objective of this investigative study was to determine the motivational strategies of sport coaches within the South African context.
The theoretical investigation indicated that the setting of goals and feedback seem to be the two most popular methods used by sport coaches to motivate their athletes. Different motivational theories, as well as the possible role of these theories within the sporting realm, were addressed.
For the empirical investigation the motivational theories elucidated in the theoretical investigation, were used as point of departure . A factor analysis of the gathered data gave rise to the emergence of four motivational strategies, namely reward, winning, a cognitive approach and self-confidence. An ANOVA procedure led to the following findings: Sport coaches show meaningful differences in their accentuation of these motivational strategies based on types of sport, gender and whether they have received formal training in Sport Psychology or not. No meaningful differences were found when institutions, qualifications and experience as sport coach were considered as variables. / Psychology / M. Sc. (Psychology)
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Gebruik van regressie-analise in die identifisering van sportprestasiefaktore / The use of regression analysis in the identification of sport achievement factorsDe Villiers, Liesel 11 1900 (has links)
Summaries in Afrikaans and English / Die doel van hierdie ondersoek was om te bepaal watler faktore die grootste
bydrae tot sportprestasie lewer.
Met die literatuurstudie is die verskillende faktore wat sportprestasie beinvloed,
geidentifiseer en verder ondersoek en beskryf. Daar is gevind dat 'n wye
verskeidenheid faktore bestaan wat atletelsportdeelnemers se prestasie positief
of negatief kan beinvloed.
'n Empiriese ondersoek is uitgevoer waarby 'n aantal atlete/sportdeelnemers, wat
aan verskeie sportsoorte deelneem, betrek is. Die afrigters van hierdie
atlete/sportdeelnemers is oak by die ondersoek betrek. Eerstens is bepaal
watter faktore, volgens die atlete/sportdeelnemers, die grootste bydrae tot hul
sportprestasie lewer. Daama is hierdie geidenlifiseerde faktore aan 'n regressieanalise
onderwerp om te bepaal walter faktor/e die grootste en belangrikste
bydrae tot sportprestasie lewer. Die resultate het getoon dat hierdie faktore soos
volg is: motivering, afrigter, kommunikasie, selfvertroue, aanleg en dieet / The purpose of this study was to determine which factors contribute significantly
to sports achievement.
In the literature study, different factors with an underlying effect on sports
achievement were identified, explained and further investigated. A wide variety
of factors bearing positive as well as negative effect on athletes'/sport
participants' achievement were found.
An empirical study was carried out in which a number of athletes/sport
participators were involved. The coaches of these athletes/sport participants
were also included. The factors that play a major contributing role in these
athletes/sport participants' sports achievement were primarily determined.
Thereafter the identified factors were further investigated through the use of a
regression analysis to ascertain which ones contribute the most to sports
achievement. The results indicated that these factors are as follows: motivation,
coach, communication, self-confidence, talent and diet. / Educational Studies / M.Ed. (met spesialisering in Voorligting)
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Die manifestasie van organisasietraagheidLouw, Gerrit Johannes. 06 1900 (has links)
Text in Afrikaans / Summaries in English and Afrikaans / Key terms in English and Afrikaans / Die doel van die studie was om organisasietraagheid as stremmende fenomeen te
konseptualiseer en die manifestasie daarvan te ondersoek binne 'n tipiese
werkorganisasie.
Aandag is gegee aan organisasietransformasie binne die raamwerk van 'n
diagnostiese model vir organisasie- en individuele ontwikkeling.
Die empiriese studie bevestig die manifestasie van organisasietraagheid ten
opsigte van die teikenorganisasie.
Resultate bevestig dat respondente ten gunste is van veranderingsinisiatiewe,
maar ondergeskiktes toon 'n emstige behoefte aan leierskap. Dit blyk ook dat die
organisasie nie die vermoe het om vinnig op omgewingsveranderings te reageer
nie. Gesonde bestuurspraktyke word nie gevolg nie en kreatiwiteit word nie
aangemoedig nie. By ondergeskiktes bestaan ook twyfel oor veranderingsagente
se vermoe om verandering te fasiliteer. / The purpose of the study was to conceptualise organisation inertia as a retarding
phenomenon and to investigate its manifestation within a typical work organisation.
Attention was given to organisational and individual development within the framework
of a diagnostic model.
The empirical study focussed on the manifestation of organisational inertia within the
target organisation.
Results confirmed that respondents are in favour of change initiatives but that the
stimulation thereof do not exist. Subordinates are not encouraged to show creativity.
The organisation demonstrates an incapability to respond to environmental changes
and reflects a non-existence of healthy management practices. Little trust exists in the
capability of change agents to facilitate change. / Economics and Management Sciences / M.A. (Industrial Psychology)
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Die effek van leierskap op verandering in 'n nie-winsgewende organisasieViljoen, Aletta Magrietha 30 November 2002 (has links)
Summaries in English and Afrikaans / Hierdie studie is onderneem om die effek van leierskap op verandering in 'n nie-winsgewende
organisasie te bepaal. 'n Literatuur- en 'n empiriese studie is onderneem. Literatuur beklemtoon
dat verandering 'n realiteit in 'n organisasie is, 'n veranderingsagent die proses meet dryf en dat
die transformasieleierskapstyl die gewenste styl vir veranderingsbestuur is. Navorsing toon dat
verandering vanwee eksterne invloede wel voorkom. Verwarring ten opsigte van wie die rol en
verantwoordelikheid as veranderingsagent moet vertolk kom egter in die navorsing na vore. Die
wyse en frekwensie waarop kommunikasie ten opsigte van verandering plaasgevind het, word oor
die algemeen positief deur die respondente ervaar, maar respondente toon egter ook positiewe en
negatiewe gedragsreaksies aan ten opsigte van verandering. Respondente toon dat die
transformasieleierskapstyl met leierskapsgedrag/-kenmerke wat verband hou met integriteit
toeganklikheid en objektiwiteit hul tot deelname aan verandering motiveer. Navorsing toon ook
dat leierskapspotensiaal en die behoefte aan leierskapsontwikkeling by respondente teenwoordig
is. Navorsing het bevestig dat leierskap 'n effek op verandering in 'n nie-winsgewende organisasie
het. / This research aims to establish whether leadership has an effect on change in a not-for-profit
organisation. A literature and empirical study were conducted. Literature indicated that change in
organisations is a reality and that organisations need to appoint change agents in order to facilitate
the change process. Research has shown that change in noHor-profit organisation was caused by
external influences and indicated that confusion exists as to whom the role and responsibility of
change agent belongs to. Respondents indicated that they were generally positive about the
frequency and way in which change was communicated but they indicated both positive and
negative behavioral reactions to change. The transformational leadership style is highlighted as
the best leadership style to manage change. The transformational leadership style with leadership
behavior such as integrity, approachability and objectivity motivates respondents to participate in
the change process. Research also indicated that respondents have leadership potential and have
a need for leadership development. This study confirmed that leadership has an effect on change
in a not-for-profit organisation.
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Namibian teachers' and learners' attitudes towards the new mathematics promotion requirements for grade 5-9: a qualitative case study / Ainna Kapango Moses.Moses, Ainna Kapango January 2012 (has links)
Mathematics achievement has received much attention in recent years and results have been presented after examining results from different counties. This contribution deals with the implementation of new Mathematic promotion requirements in Namibia. The research was conducted in Shambyu circuit, Kavango region, within a selected combined public school situated fifteen kilometres from Rundu in the North-Eastern part of Kavango. Teachers and learners in Namibia have not performed well in the Southern and Eastern Africa Consortium for Monitoring Educational Quality (SACMEQ) projects, especially in Mathematics. The implementation of new promotion requirements was inevitable for improving achievement levels.
The main aim of this study is to document the attitudes of teachers and learners towards the introduction of the new 2010 Mathematics promotion requirements. The complexity and the nature of attitudes are illustrated and some of the characteristics related to teaching and learning of Mathematics in the academic reform are presented. The researcher developed a conceptual framework to compare and contrast the theoretical positions on the topic. Attitude is defined from diverse perspectives, and relationships of attitudes pertaining to achievement to perform in Mathematics are argued.
A qualitative case study was the preferred method of choice. The participants were sampled according to a non-probability purposive sampling strategy. Five teachers, six grade 7 and six grade 9 learners participated in the study. The participants were interviewed to gain insight into how they formulated their attitudes towards the implementation of the academic reform. Focus group interviews were captured though audio recordings. Patterns, themes and categories emerged from the data analysis, suggesting that teachers and learners demonstrate positive and negative attitudes which affect their stance towards the new promotion requirements.
Research findings were compared with the relevant literature to identify strengths and weaknesses as extracted from the attitudes of the participating teachers and learners which confirm that attitudes of teachers and learners interrelate and affect teaching and learning of Mathematics. Strengths and weaknesses extracted from the attitudes of the teachers relate to teaching strategies, pedagogical content knowledge and practical application of the subject. A weakness of the policy change is that the Ministry of Education does not sustain involvement. Teachers need support through workshops to increase their pedagogical content knowledge and gain more information about the implementation of the new policy. Furthermore teachers expect educational support from the Ministry of Education through the provision of textbooks and teaching aids. Collaboration between teachers is crucial, as is the significance thereof for developing pedagogical content knowledge for the implementation of the new Mathematical policy.
Strengths and weaknesses extracted from attitudes as viewed by learners in grade 9 are more related to their opinions about the teachers, their motivation and academic achievements. Learners’ natural Mathematics skills should be developed to instill feelings of accomplishment. Grade 9 learners experience fear and insecurity in Mathematics because learners experience teachers as too strict, owing to the absence of pedagogical content knowledge. The grade 9 learners distinguish the importance of ICT use in Mathematics as part of a process to prepare them towards greater goals and practical application as a strength. Both advantages and disadvantages of beliefs regarding Mathematics amongst the teachers and the learners guide grade 7 learner towards achievement. Further expectations drive the grade 7 learners towards achievement in order to increase career opportunities and level of schooling.
In conclusion the in-depth qualitative exploration is summarized in order to investigate the phenomenon of attitudes towards Mathematics and academic reform. / Thesis (MEd (Mathematics Education))--North-West University, Potchefstroom Campus, 2013.
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Namibian teachers' and learners' attitudes towards the new mathematics promotion requirements for grade 5-9: a qualitative case study / Ainna Kapango Moses.Moses, Ainna Kapango January 2012 (has links)
Mathematics achievement has received much attention in recent years and results have been presented after examining results from different counties. This contribution deals with the implementation of new Mathematic promotion requirements in Namibia. The research was conducted in Shambyu circuit, Kavango region, within a selected combined public school situated fifteen kilometres from Rundu in the North-Eastern part of Kavango. Teachers and learners in Namibia have not performed well in the Southern and Eastern Africa Consortium for Monitoring Educational Quality (SACMEQ) projects, especially in Mathematics. The implementation of new promotion requirements was inevitable for improving achievement levels.
The main aim of this study is to document the attitudes of teachers and learners towards the introduction of the new 2010 Mathematics promotion requirements. The complexity and the nature of attitudes are illustrated and some of the characteristics related to teaching and learning of Mathematics in the academic reform are presented. The researcher developed a conceptual framework to compare and contrast the theoretical positions on the topic. Attitude is defined from diverse perspectives, and relationships of attitudes pertaining to achievement to perform in Mathematics are argued.
A qualitative case study was the preferred method of choice. The participants were sampled according to a non-probability purposive sampling strategy. Five teachers, six grade 7 and six grade 9 learners participated in the study. The participants were interviewed to gain insight into how they formulated their attitudes towards the implementation of the academic reform. Focus group interviews were captured though audio recordings. Patterns, themes and categories emerged from the data analysis, suggesting that teachers and learners demonstrate positive and negative attitudes which affect their stance towards the new promotion requirements.
Research findings were compared with the relevant literature to identify strengths and weaknesses as extracted from the attitudes of the participating teachers and learners which confirm that attitudes of teachers and learners interrelate and affect teaching and learning of Mathematics. Strengths and weaknesses extracted from the attitudes of the teachers relate to teaching strategies, pedagogical content knowledge and practical application of the subject. A weakness of the policy change is that the Ministry of Education does not sustain involvement. Teachers need support through workshops to increase their pedagogical content knowledge and gain more information about the implementation of the new policy. Furthermore teachers expect educational support from the Ministry of Education through the provision of textbooks and teaching aids. Collaboration between teachers is crucial, as is the significance thereof for developing pedagogical content knowledge for the implementation of the new Mathematical policy.
Strengths and weaknesses extracted from attitudes as viewed by learners in grade 9 are more related to their opinions about the teachers, their motivation and academic achievements. Learners’ natural Mathematics skills should be developed to instill feelings of accomplishment. Grade 9 learners experience fear and insecurity in Mathematics because learners experience teachers as too strict, owing to the absence of pedagogical content knowledge. The grade 9 learners distinguish the importance of ICT use in Mathematics as part of a process to prepare them towards greater goals and practical application as a strength. Both advantages and disadvantages of beliefs regarding Mathematics amongst the teachers and the learners guide grade 7 learner towards achievement. Further expectations drive the grade 7 learners towards achievement in order to increase career opportunities and level of schooling.
In conclusion the in-depth qualitative exploration is summarized in order to investigate the phenomenon of attitudes towards Mathematics and academic reform. / Thesis (MEd (Mathematics Education))--North-West University, Potchefstroom Campus, 2013.
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Travel motives of tourists to selected national parks in South Africa / B. BothaBotha, Belinda January 2011 (has links)
The tourism industry is becoming increasingly more competitive, making it essential
for tourism destinations to understand why tourists travel to specific destinations.
Travel motives are seen as important factors affecting tourist behaviour.
Understanding the travel motives of tourists is essential information for the
development of a tourism product and its marketing strategy. Tourists to different
destinations have different internal reasons for doing so, and wish to fulfil certain
needs. These needs motivate tourists to choose a certain destination and, therefore,
identifying the travel motives of tourists to tourism destinations will help the
destination to better target their marketing strategies to tourists with common
motives. The aim of this study is to determine the travel motives of tourists to
selected national parks in South Africa as well as to determine whether there are
differences and/or similarities between these motives. The parks concerned are the
Addo Elephant-, Augrabies Falls- and Golden Gate Highlands National Parks. This
will assist SANParks in their future marketing efforts and help to better understand
why the tourists choose to visit the respective parks.
A literature review regarding tourist behaviour was carried out to achieve Objective 1,
which was to conduct a theoretical analysis of tourist behaviour. The primary reasons
for understanding tourist behaviour are to be able to retain your customer for life, to
fulfil the tourists’ needs and to develop better target marketing strategies. To
understand tourists’ travel motives better, studying tourist behaviour becomes
important. The tourist’s decision-making process (that forms part of the tourism
behaviour model) is divided into six stages. These are, awareness of a need; seeking
information; evaluation of information; decision making; action or buying and postpurchase
evaluation. The tourist behaviour model consists of a number of factors that
influence this decision-making process, including internal (for example perception,
learning and motivation) and external (for example culture, social class and family)
influences as well as personal (race, gender and age) and market-related (climate,
economy and government) influencers. The most important influence relevant to this
study is motivation.
To achieve Objective 2, which was to conduct a theoretical analysis of travel motives
of tourists to nature based products, a literature review concerning the travel motives
of tourists was carried out. This revealed that a number of different travel motives to
tourism destinations have been identified. Internal needs motivate tourists to travel to
specific destinations, in the hope of fulfilling these needs. Research on travel motives
is based on a number of theories, and some of the important motives that arose
were: nature, wildlife, escape, relaxation, education, novelty, socialisation, family
recreation and destination attractions. In conclusion, there are similarities as well as
differences in the travel motives of tourists to different natural areas.
Objectives 3 and 4 included determining the profiles as well as the travel motives of
tourists to the selected national parks. Secondary data was used to determine the
profiles and travel motives of the tourists. The first section focused on the profiles of
the tourists, which proved to be quite similar in all three parks, with minor differences
regarding province of residence and the languages spoken. The second section
focused on the travel motives of these tourists, and a factor analysis was used to
extract six factors from the data. These factors were: relax and socialise, park
attractions, nature and wildlife, knowledge-seeking, photography and park activities.
The factors of tourists to each park were compared by means of a practical
significance test (ANOVA) to determine the differences in travel motives to each
park. The results revealed that certain travel motives were more important to certain
of the three selected national parks, for example: knowledge-seeking is more
important to tourists visiting the Addo Elephant National Park, relax and socialise is
more important to tourists visiting the Augrabies Falls National Park, and park
activities are more important to tourists visiting the Golden Gate Highlands National
Park.
By determining the differences and similarities in travel motives to the three selected
national parks, the aim of this study was achieved. The results are in agreement with
other researchers’ findings that there are a number of travel motives motivating
tourists to visit certain destinations, and this study determined that these motives
differ from destination to destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.
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Travel motives of tourists to selected national parks in South Africa / B. BothaBotha, Belinda January 2011 (has links)
The tourism industry is becoming increasingly more competitive, making it essential
for tourism destinations to understand why tourists travel to specific destinations.
Travel motives are seen as important factors affecting tourist behaviour.
Understanding the travel motives of tourists is essential information for the
development of a tourism product and its marketing strategy. Tourists to different
destinations have different internal reasons for doing so, and wish to fulfil certain
needs. These needs motivate tourists to choose a certain destination and, therefore,
identifying the travel motives of tourists to tourism destinations will help the
destination to better target their marketing strategies to tourists with common
motives. The aim of this study is to determine the travel motives of tourists to
selected national parks in South Africa as well as to determine whether there are
differences and/or similarities between these motives. The parks concerned are the
Addo Elephant-, Augrabies Falls- and Golden Gate Highlands National Parks. This
will assist SANParks in their future marketing efforts and help to better understand
why the tourists choose to visit the respective parks.
A literature review regarding tourist behaviour was carried out to achieve Objective 1,
which was to conduct a theoretical analysis of tourist behaviour. The primary reasons
for understanding tourist behaviour are to be able to retain your customer for life, to
fulfil the tourists’ needs and to develop better target marketing strategies. To
understand tourists’ travel motives better, studying tourist behaviour becomes
important. The tourist’s decision-making process (that forms part of the tourism
behaviour model) is divided into six stages. These are, awareness of a need; seeking
information; evaluation of information; decision making; action or buying and postpurchase
evaluation. The tourist behaviour model consists of a number of factors that
influence this decision-making process, including internal (for example perception,
learning and motivation) and external (for example culture, social class and family)
influences as well as personal (race, gender and age) and market-related (climate,
economy and government) influencers. The most important influence relevant to this
study is motivation.
To achieve Objective 2, which was to conduct a theoretical analysis of travel motives
of tourists to nature based products, a literature review concerning the travel motives
of tourists was carried out. This revealed that a number of different travel motives to
tourism destinations have been identified. Internal needs motivate tourists to travel to
specific destinations, in the hope of fulfilling these needs. Research on travel motives
is based on a number of theories, and some of the important motives that arose
were: nature, wildlife, escape, relaxation, education, novelty, socialisation, family
recreation and destination attractions. In conclusion, there are similarities as well as
differences in the travel motives of tourists to different natural areas.
Objectives 3 and 4 included determining the profiles as well as the travel motives of
tourists to the selected national parks. Secondary data was used to determine the
profiles and travel motives of the tourists. The first section focused on the profiles of
the tourists, which proved to be quite similar in all three parks, with minor differences
regarding province of residence and the languages spoken. The second section
focused on the travel motives of these tourists, and a factor analysis was used to
extract six factors from the data. These factors were: relax and socialise, park
attractions, nature and wildlife, knowledge-seeking, photography and park activities.
The factors of tourists to each park were compared by means of a practical
significance test (ANOVA) to determine the differences in travel motives to each
park. The results revealed that certain travel motives were more important to certain
of the three selected national parks, for example: knowledge-seeking is more
important to tourists visiting the Addo Elephant National Park, relax and socialise is
more important to tourists visiting the Augrabies Falls National Park, and park
activities are more important to tourists visiting the Golden Gate Highlands National
Park.
By determining the differences and similarities in travel motives to the three selected
national parks, the aim of this study was achieved. The results are in agreement with
other researchers’ findings that there are a number of travel motives motivating
tourists to visit certain destinations, and this study determined that these motives
differ from destination to destination. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.
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