This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play.Therefore, 15 interviews were conducted in two of the three existing zero waste stores inCologne. The material was subsequently analyzed with a qualitative text analysisaccording to Mayring (2014). The findings revealed that pro-environmental contentresearch online and offline through media and communication can indirectly influencepro-environmental (consumer) behavior of the zero waste movement in Cologne in termsof motivation, inspiration, for information research, or a lively exchange. This dominantlyhappened through the offline community and through face-to-face conversations, but alsowith the use of new and social media. To some extent, social media influencers affecteda younger audience, possibly leading to a consolidation of the individuals’ awareness andattitude as well as an encouragement to take action. However, media and communicationare not the only factors influencing the zero waste consumption behavior. Furtherinfluencers are environmental awareness and consciousness, education, and personalityfactors. Latter can also be an interior barrier, along with family, lack of knowledge, time,and experience. Meanwhile, exterior factors are the economic and organizationalinfrastructure, contradicting lifestyles of the community, and economic constraints thatcould possibly hinder the process towards pro-environmental consumption and behavior.Overall, this research aims to contribute to a deeper understanding of the zero waste lifestyleand its drivers as an ideal for pro-environmental behavior, enabling the fight againstclimate change on a local and communal level in Cologne, Germany.

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Whilst several studies acknowledge the role of gender norms and structures in environmental research, little attention is paid to the explicit influence of men and masculinities in pro-environmental behavior. Additionally, research concerning this man-environment nexus is almost nonexistent in the context of the Global South. This thesis aims to address this research gap by analyzing the influence of hegemonic masculinity norms on the attitudes of male university students in Rabat, Morocco to engage in pro-environmental behavior. The research is conducted by qualitative semi-structured focus group interviews with 15 male university students in Rabat during May and June 2023, with a theoretical framework drawing upon Martin Hultman and Paul M. Pulé’s theoretical efforts of Ecological Masculinities. The findings suggest that the contextual hegemonic masculinity norms socialize the respondents into internalizing a myopic approach to engaging in pro-environmental behavior; materializing into either anti-environmental attitudes or, more prominently, techno-scientific solutionist attitudes. Relatedly, the respondents dismiss engaging in the individual pro-environmental behaviors considered feminine in order to avoid judgements, social exclusion and demasculinization. The thesis concludes by delineating the importance of including men and multiple masculinities in environmental research, especially as men can be considered the gatekeepers to transformative climate change adaptation and mitigation.

Most efforts to categorize pro-environmental behaviors (PEBs) have focused on researchers’ – rather than laypeople’s – perceptions of PEBs. Drawing on the psychometric paradigm used to categorize environmental risks, we aimed to identify the PEB attributes salient to laypeople and, from that, determine the underlying dimensions of PEB. In Study 1, participants (n = 157) evaluated 30 PEBs through open-ended questions. The results revealed 21 attributes that laypeople commonly associate with PEBs. In Study 2, 250 MTurk participants rated 74 PEBs on the 21 attributes. An exploratory factor analysis revealed four factors underlying PEB: Factor 1 (Financial and Behavioral Cost), Factor 2 (External Pressures), Factor 3 (Environmental Impact and Savings) and Factor 4 (Health and Safety Impacts). PEBs were characterized along each dimension and along multiple dimensions using biplots. Additionally, the four factors strongly predicted behavior intention. The results have implications for interventions to increase PEBs in the general public.

In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. The aim of the present study was to investigate the effects of implementing the B-Corp Certification in a USA automotive dealership on employee pro-environmental behavior and life satisfaction, with consideration of the moderating role of commitment to the B-Corp Certification. A within-group quasi-experimental design was used to investigate the effects of the certification over a 5-month period through self-reported measures. Thirty-three employees participated in this study. One-way repeated-measures ANOVA was conducted to measure differences in employee pro-environmental behavior before and after the implementation of the B-Corp Certification. Through bivariate correlations the relationship between employee pro-environmental behavior and life satisfaction was analyzed. Partial correlation was used to test the moderating role of commitment in determining the strength of the implementation on employee pro-environmental behavior. There was no difference between pre- and post-measurements of employee pro-environmental behavior. Commitment to the B-Corp Certification did not moderate the effectiveness of the implementation of the B-Corp Certification on employee pro-environmental behavior. Additionally, no relationship was found between pro-environmental behavior and life satisfaction. Finally, results are discussed within the context of industrial- and organizational(IO) psychology, as are the implications for future research and interventions aimed at increasingemployee pro-environmental behaviors.

Made available in DSpace on 2016-08-10T10:55:48Z (GMT). No. of bitstreams: 1 TERESINHA MENDONCA DELACQUA.pdf: 599689 bytes, checksum: a08f0b8d2182787ee13170c1320a57d4 (MD5) Previous issue date: 2010-02-09 / The goal of this study to analyze the propensity of some university students in Goiânia toward recycling actions, utilizing the ANalysis Of VAriance (ANOVA) statistic method of analysis and t Test., through the Statistical Pakege for the Social Science for Windws Program (SPSS for Windws). 313 students from science, humanity and biological field took part of this study. The sample was composed of 59% male and 41% female students who answered a questionnaire that was elaborated for this purpose only. There were open and close questions. The results point out that recycling action plan is much disseminated among the participants in this study, however it shows some aspects that deserve proper attention in order to become this action more frequent. / Este trabalho teve como objetivo geral a análise da predisposição à reciclagem de universitários de Goiânia - Goiás. Utilizou-se para análise estatística o método de análise de variância ANOVA (ANalysis Of VAriance) e o Teste t, pelo Programa Statistical Pakege for the Social Science (SPSS para Windows). Participaram deste estudo 313 estudantes das áreas biológicas, exatas e humanas. A amostra foi composta por 59% de homens e 41% de mulheres que responderam, individualmente, em suas respectivas salas de aula a um questionário, desenvolvido, especificamente, para este estudo, com questões abertas e fechadas. Os resultados encontrados apontam que o comportamento de reciclagem está bastante disseminado entre os participantes deste estudo, no entanto, apresentam alguns aspectos que mereçam nossa atenção no sentido de torná-lo cada vez mais frequente.

Orientador: Solange T. de Lima Guimarães / Banca: Maria de Jesus Robim / Banca: Odaleia Telles M. M. Queiroz / Resumo: O estudo das unidades de conservação como um sistema integrado de gestão ambiental e as recentes alterações de categorias nessas reservas para a formação de mosaicos de unidades de conservação nos levam à percepção das transformações na maneira pela qual comunidades que dependem dos recursos naturais que esses espaços oferecem, se relacionam com o seu entorno. Como fazer com que a gestão ambiental seja efetivamente participativa e quais os elementos da relação destas comunidades com o seu entorno são os eixos que nortearam este trabalho. A proposta deste estudo se baseou no estudo da percepção ambiental dos moradores do entorno da BR-116, no trecho que compreende o Parque Estadual do Rio Turvo, no município de São Paulo, a fim de levantar aspectos relevantes na relação desses moradores com o espaço vivido e, consequentemente contribuir para a gestão participativa do Parque e para a busca por valores e comportamentos pró-ambientais / Abstract: The study of protected areas as integrated management systems and the recent changes of categories in these reserves for the formation of mosaics of Conservation Units lead us to the perception of the transformations in the way which communities that depend on natural resources that these spaces provide, relate to its surroundings. How to make sure that the environmental management is effectively participatory and which are the elements of the relationship of these communities to its surroundings are the axles that guided this work. The proposal of this study was based on the study of the environmental perception of neighborhood residents of BR- 116 road, in the stretch where the State Park of Rio Turvo is located, in the city of São Paulo, in order to raise relevant issues in the relationship of these residents with their living space and, consequently, contribute to the participatory management of the Park and to the search for values and pro-environmental behaviors / Mestre

Made available in DSpace on 2014-06-11T19:27:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-03-11Bitstream added on 2014-06-13T19:07:00Z : No. of bitstreams: 1 paixao_ca_me_rcla.pdf: 1476391 bytes, checksum: 108a12972aeb4ba446dcdea4a2904f2c (MD5) / O estudo das unidades de conservação como um sistema integrado de gestão ambiental e as recentes alterações de categorias nessas reservas para a formação de mosaicos de unidades de conservação nos levam à percepção das transformações na maneira pela qual comunidades que dependem dos recursos naturais que esses espaços oferecem, se relacionam com o seu entorno. Como fazer com que a gestão ambiental seja efetivamente participativa e quais os elementos da relação destas comunidades com o seu entorno são os eixos que nortearam este trabalho. A proposta deste estudo se baseou no estudo da percepção ambiental dos moradores do entorno da BR-116, no trecho que compreende o Parque Estadual do Rio Turvo, no município de São Paulo, a fim de levantar aspectos relevantes na relação desses moradores com o espaço vivido e, consequentemente contribuir para a gestão participativa do Parque e para a busca por valores e comportamentos pró-ambientais / The study of protected areas as integrated management systems and the recent changes of categories in these reserves for the formation of mosaics of Conservation Units lead us to the perception of the transformations in the way which communities that depend on natural resources that these spaces provide, relate to its surroundings. How to make sure that the environmental management is effectively participatory and which are the elements of the relationship of these communities to its surroundings are the axles that guided this work. The proposal of this study was based on the study of the environmental perception of neighborhood residents of BR- 116 road, in the stretch where the State Park of Rio Turvo is located, in the city of São Paulo, in order to raise relevant issues in the relationship of these residents with their living space and, consequently, contribute to the participatory management of the Park and to the search for values and pro-environmental behaviors

Made available in DSpace on 2014-12-17T14:53:05Z (GMT). No. of bitstreams: 1 MarioMOJ .pdf: 1010693 bytes, checksum: 3f37792d6827a713536702e9073989d5 (MD5) Previous issue date: 2006-05-19 / This survey develops a study about the pro-environment behavior of a brazilian company of oil and gas sector, emphazing the Petr?leo Brasileiro S/A PETROBRAS in its Unit of Business of Exploration and Production in the State of Rio Grande do Norte and Cear? − UN-RNCE. The work s development adopt the bibliographic research methodology with the descriptive exploratory analisys, with the purpouse of identifying related points with the knowledge and the analysed enterprise s staff conduct, by the aplication of the interview with a instrument of data colecting with closed variable questions from answers that varies from o to 10.The answers allowed us to know the employees knowledge about the related aspects of environmental responsability, knowing also the involvement of the employees with the politics of environmental managment that has been implemented in the operating area of the company. The research led us to an important verification of the pro-environmental behavior of the people interviewed. The results depends of a wise acting, not only inside the company, but also outside, where the results of this acting will be more perceived for the society. Finally, we conclude that the company has a politics of management with a great importance, emphasinzing that the employees are been in constant training about their behavior resulting in satisfaction / Este trabalho desenvolve um estudo sobre o comportamento pr?-ambiental de uma empresa brasileira do setor de ?leo e g?s, enfatizando a Petr?leo Brasileiro S/A PETROBRAS em sua Unidade de Neg?cios de Explora??o e Produ??o do Rio Grande do Norte e Cear? UN-RNCE. O desenvolvimento do trabalho adotou a metodologia da pesquisa bibliogr?fica associada ? pesquisa explorat?ria descritiva, com o prop?sito de identificar aspectos relacionados ao conhecimento e ? conduta dos empregados da empresa analisada, mediante aplica??o da t?cnica de entrevista com instrumento de coleta de dados com perguntas fechadas do tipo vari?vel com respostas graduadas de 0 a 10. Os resultados permitiram conhecer o grau de conhecimento dos empregados da empresa acerca de aspectos relacionados com a gest?o ambiental, al?m de levar ? identifica??o do grau de envolvimento dos empregados na pol?tica de gest?o ambiental que a empresa j? implementou no setor operacional. Os resultados ainda levaram ? constata??o do comportamento pr?-ambiental dos entrevistados depende de uma atua??o mais consistente, n?o s? no interior da empresa, como tamb?m no ambiente externo, onde os resultados dessa atua??o s?o mais bem percebidos pela sociedade. Conclui-se que a empresa tem uma pol?tica de gest?o ambiental de relev?ncia, apenas real?ando que os empregados est?o recebendo treinamento sobre a sua conduta e assimilando os efeitos de forma satisfat?ria