This M.A. thesis aims at investigating the socio-psychological motivations and demographic factors related to how individuals perform energy conservation behavior in the household domain. For this reason, two approaches to this sociological issue, the Theory of Planned Behavior and Norm Activation Model, were comprehensively examined to be adequately combined into one experimental model that would determine and help to explain the motivations on the energy conservation behaviors in households. In total, 303 respondents were surveyed who have a residency in Prague by sharing an online-based questionnaire in various Facebook groups between April 28, 2021, and July 3, 2021. In order to test the created hypotheses according to the developed model of the research study, structural equation modeling and ANOVA analysis were employed. As a result, the findings show that combining the Theory of Planned Behavior and the Norm Activation Model gives promising results in explaining the socio-psychological motivations of household energy conservation behaviors. The author of the thesis concludes that social norms have a positive influence on personal norms, and further the personal norms have a positive impact on intentions, and therefore the intentions directly impact the household energy conservation behavior....

The following study presents the results from one focus group discussion and eight individual interviews investigating how sustainable investments impact climate change. The demand for sustainable investments is currently growing, but there is a lack of research conducted within the area. We therefore aim to fill an academic knowledge gap surrounding the understanding of sustainable investments. To achieve this, we to identified the concepts defining sustainable investment practices and simultaneously identified the predominant factors for investors when making them. To assess the practice characteristics, we compared it with traditional investments. The informants were investors and professionals with occupations connected to sustainable investments. Furthermore, the study has the theoretical frameworks of the ecological modernization theory and value-belief-norm theory for assessing and analyzing study results. The results and conclusion of the study were that there is no universal definition of sustainable investments, causing distrust and concerns regarding the practice. Therefore, definitive conclusion about what sustainable investments can achieve for the climate is challenging to assess. Informants' willingness to invest in sustainable investments was connected to their values and knowledge. Results show a knowledge gap between individual's understanding of investments climate impact due to lack of accessible information for some investors. Finally, regulations concerning sustainable investments came into force during the time of the study. / I uppsatsen presenterar vi resultaten från en fokusgrupp och åtta intervjuer där vi studerat hur hållbara investeringar påverkar klimatförändringarna. Efterfrågan på hållbara investeringar växer men för närvarande saknas det forskning inom området. Vi strävar därför efter att fylla ett akademiskt kunskapshål kring förståelsen om hållbara investeringar. För att uppnå det ville vi identifiera begreppen som definierar “hållbara investeringar” och hitta de avgörande faktorerna för investerare när de väljer att investera hållbart. För att bedöma hållbara investeringar jämförde vi dess egenskaper med traditionella investeringar. Informanterna var investerare och yrkesverksamma med yrken kopplade till hållbara investeringar, vidare bygger studien på teorierna om ekologisk modernisering och value-belief-norm theory. Resultaten och slutsatsen från studien visar att det inte finns någon universell definition av en hållbar investering, något som orsakar misstro och oro angående praxis. Det är därför svårt att dra en absolut slutsats om vad hållbara investeringar kan uppnå för klimatet. Informanternas vilja att investera i hållbara investeringar baserades på deras värderingar och kunskap. Det fanns även kunskapsluckor mellan individerna angående investeringarnas påverkan på klimatet på grund av brist på tillgänglig information för vissa investerare. Slutligen trädde regler om hållbara investeringar i kraft under studietiden.

The World Health Organization has pointed to climate change as the most significant issue in the 21st century as a result of greenhouse gas emissions and environmental pollution. Organizations are leaning toward corporate social responsibility (CSR) and environmental management systems (EMS) to reverse the current trend; however, these efforts are often ineffective or pooly implemented. The purpose of this quantitative study was to determine the extent to which employees' proenvironmental behavior relates to their protection motivation and organizational identification, as well as their perception and knowledge of the organization's CSR and EMS, respectively. Using social identity as the theoretical framework, this research addressed how organizational and intrapersonal factors influence employees' proenvironmental behavior. One hundred-twenty employees from American-based organizations completed an online survey measuring self-assessed proenvironmental behaviors, among other variables. The results from a Pearson correlation analysis indicated that all of the independent variables had a significant positive relationship with employee proenvironmental behaviors. Multiple regression analysis showed that while each variable was a significant predictor of proenvironmental behaviors, only the economic dimension of CSR (β = .300, p = .014) and the self-efficacy dimension of protection motivation (β = .269, p = .037) significantly contributed to the model. Leaders' use of the findings may lead to positive social change through improved environmental performance in the form of decreased pollution, a more efficient use of natural resources, and reduced greenhouse gas emissions, all toward a more sustainable future.

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The food choices we make every day have a great impact on our environment. Particularly meat consumption significantly contributes to global climate change. Although the current situation calls for a change towards more sustainable diet, meat consumption is still rising. Previous research show that dynamic social norms, i.e. information about ongoing collective behavioral change, can promote pro- environmental behavior, even in the context of meat consumption. Through two pre- registered online experimental studies conducted on a sample of university students (Study 1, N = 227) and on a sample of adult Czech population (Study 2, N = 462), this thesis examines whether dynamic norm message regarding the changing trends in meat consumption can influence intentions to consume less meat. We did not find any direct or total effect of dynamic norms on the preference for meatless meals. Mediation analysis only revealed rather weak indirect effect of dynamic norms on the preference for meatless meals mediated by perceived dynamic norms. In Study 2, we further examined whether the effect of dynamic norm message is conditioned by strength of the dynamic norms (effect of stronger vs weaker dynamic norm) and whether the provision of dynamic norm information triggers self-defense mechanisms which rationalize...

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Studiens mål är att bidra till kunskapsutveckling om hur unga människor utvecklar handlingskompetens för hållbar utveckling. Med handlingskompetens för hållbar utveckling avses i studien vilja och förmåga att påverka livsstil och levnadsvillkor på ett sätt sominkluderar intergenerationellt och globalt ansvar. I avhandlingen introduceras begreppet avståndsmoral för att beskriva detta ansvar, som utsträcker sig i både tid och rum, till kommande generationer och till nu levande människor globalt. En utgångspunkt för studien är att hållbar utveckling innefattar idén om avståndsmoraliskt ansvar. Studiens huvudfråga är: Hur erfar avståndsmoraliskt aktivt handlande unga människor att de utvecklat handlingskompetens för hållbar utveckling? Studiens teorigrund är livsvärldsfenomenologisk. En upplevd verklighet undersöks i studien via berättelser. Genom ett strategiskt urval har tre intervjupersoner, som motiverar sina handlingar med avståndsmoraliska argument, valts att ingå i studien. Datainsamlingen har skett genom en kombination av öppna livsberättelseintervjuer ochhalvstrukturerade intervjuer. Analys och tolkning har metodologiskt stöd i berättelseforskningstraditionen och empirisk fenomenologisk forskning. Resultaten presenteras som tre citatrika levnadsberättelser om Karin, Carl och Matilda, tre unga vuxna med flera års engagemang i hållbarhetsfrågor. Syftet med levnadsberättelserna är att bidra till förståelse av det speciella i en enskild individs upplevelse av attutveckla handlingskompetens för hållbar utveckling. En integrerande analys redovisar mönster i form av likheter och skillnader mellan de tre individernas berättelser om att utveckla olika aspekter av handlingskompetens i avståndsmoraliska frågor. Sex gemensammakärnpoänger framstår som betydelsefulla: känslomässiga reaktioner, upplevd kompetens, kontrasterande perspektiv och normativ grund, handlingsimpregnering, tillit från och tillit till vuxna samt social gemenskap kontra utanförskap. Som motiv och drivkrafterför engagemanget framstår känslomässiga reaktioner som initierar önskan om förändring och vilja till handling, längtan efter meningsfullhet, önskan om att komma till sin rätt och längtan efter gemenskap. Resultaten diskuteras i förhållande till tidigare forskningoch en modell av en möjlig väg att utveckla aspekter av handlingskompetens för hållbar utveckling presenteras. Diskussionskapitlet utmynnar i fyra didaktiska utmaningar för enutbildning för hållbar utveckling. / The aim of the study at hand is to develop knowledge about the process of developing action competence for sustainable development. The overall research question explored is: How do young people experience that they have developed aspects of action competence forsustainable development? For the purposes of this study, action competence for sustainable development is defined as willingness and capability to act for changes in individual life style, as well as for structural changes of society, in a way that includes responsibility for present and future generations,globally. Life-world phenomenology provides the theoretical foundation of the study. Through purposive sampling, individuals have been found who, through different action strategies, engage in sustainability issues as for example climate change, bio-diversity and social justice. From a larger sample, three young adults have been selected for several life storyinterviews. Data has been analyzed and interpreted by use of narrative methodology. The result is presented as three stories, presented as thick descriptions, through whichthe winding paths towards aspects of action competence, as experienced, appear. This is followed by an integrative analysis presenting six themes that have emerged in theanalyses as relevant in the process of developing action competence for sustainable development: emotional reactions; perceived competence; contrasts and normative foundation;action permeation; trust and faith from adults and in adults; and social belonging in contrastto outsidership. Major motives and driving-forces for sustainability actions that emerge inthe stories are: emotional reactions initiating a desire for change and a desire to act; longingfor meaningfulness; a desire to feel comfortable with what you can contribute; and longing for belongingness. The findings are discussed in relationship to previous research and a modelof a possible way to develop aspects of action competence for sustainable development is introduced. This dissertation is part of a project supported by Formas, The Swedish Research Council for Environment, Agricultural Sciences and Spatial Planning.