The insufficient amout of research regarding social media use in municipalities was in part why this study was conducted. This study examined how Swedish municipalities interact with its followers through Facebook’s different post types to create engagement. Grunigs excellence theory stood as the base for the theoretical framework. The method used was a quantitative content analysis. Data was collected from 30 different municipalities’ Facebook pages. The study found that municipalities use Facebook to engage their citizens in some ways more than others and that municipalities, in some regards, do not use Facebook to its full potential. To reach the various ways of engagement, municipalities need to be aware of how to achieve that. Such as what format best suits the engagement that the municipalities wish to achieve. Posting a larger variation of formats should be implemented in order to take advantage of all the benefits that the different formats provide.

This quantitative study intends to identify how collective meaning-making elaborates on social media in terms of a rather new swedish concept, klimatsmart. User generated content, gathered under the hashtag #klimatsmart, is analyzed through quantitative content analysis and the study focuses on which climate friendly representations is created and further maintained on the social media platform Instagram. The approach combines an understanding of climate communication as well as how affective communities is formed in social media. The results show that commercial actors and individuals contribute with most content and that visual content of food and items of everyday use are the most common. A consumptionand recycling aspect often is mentioned along with this visual content. This indicates that the ideological negotiation in terms of the hashtag #klimatsmart is focused mainly to small lifestyle changes such as behavior linked to environmentally friendly consumption.

<p>This BA thesis examines how the Swedish newspaper Aftonbladet writes about celebrities.Our questions were: How much does Aftonbladet write about celebrities? What kind ofcelebrities does Aftonbladet write about? In which context do celebrities appear inAftonbladet? We have also studied how these matters have changed since 1978.In our research we have used quantitative content analysis. We have analyzed a total of 956articles about celebrities from 1978, 1988, 1998 and 2008. We chose to analyze articles fromtwo synthetic weeks each year.We have used theories about celebrity culture, popularization and personalization and alsoabout public and private in our analyze.Our conclusions were that Aftonbladet has written a lot of articles about celebrities for a longtime, but the articles about celebrities in Aftonbladet have increased by 170 percent since1978.The number of articles that Aftonbladet has written dealing with the private life of celebritieshas not changed much at all since 1978. This was something that surprised us because weexpected that Aftonbladet would write more about the private life of celebrities in 2008 thanin 1978.</p>

This BA thesis examines how the Swedish newspaper Aftonbladet writes about celebrities.Our questions were: How much does Aftonbladet write about celebrities? What kind ofcelebrities does Aftonbladet write about? In which context do celebrities appear inAftonbladet? We have also studied how these matters have changed since 1978.In our research we have used quantitative content analysis. We have analyzed a total of 956articles about celebrities from 1978, 1988, 1998 and 2008. We chose to analyze articles fromtwo synthetic weeks each year.We have used theories about celebrity culture, popularization and personalization and alsoabout public and private in our analyze.Our conclusions were that Aftonbladet has written a lot of articles about celebrities for a longtime, but the articles about celebrities in Aftonbladet have increased by 170 percent since1978.The number of articles that Aftonbladet has written dealing with the private life of celebritieshas not changed much at all since 1978. This was something that surprised us because weexpected that Aftonbladet would write more about the private life of celebrities in 2008 thanin 1978.

The purpose of this essay was to examine conversations between two Swedish organizations and their customers to explore how online meetings and dialogs can affect organisations image and relationships between customers and organisations. Viasat and C More are both live sport broadcasters with online play services. The study was motivated by three research questions: (1) How high response rates do the company's Twitter accounts have on positive or negative feedback and questions? (2) What strategies do the companies twitter accounts apply to customers who experience problems with with their live broadcasts? (3) What appeal and tonality does the company's twitter accounts have? Previous research offers a descriptive account of interaction and interpersonal communication, communication strategies, relationship building between organizations and their customers on social media and effects of relationship management and relationship building in social media. The theoretical framework consists of theories about relationship building and management, interpersonal communication and crisis communication. A quantitative content analysis was implemented to analyse in what extent the chosen companies respond to their customers during September 16 2017 and November 21 2017. Data collected was 734 tweets, which resulted in 406 twitter conversations. A qualitative analysis was conducted with methodological tools form nethnography and social network analysis. The findings showed that both companies answered the majority of received tweets. Patterns and themes were found in the qualitative study that showed both differences and similarities in C More and Viasat’ way of interacting. Viasat often has the last word, and end conversations more often than C More did. Both companies act accordingly to Benoits theories about image restoration. Findings also suggest that both companies risk their reputations and images by engaging in dialog. Interaction and commitment is also the key to build and nurture customer and organisation relationship in order to gain positive outcomes.

Bonnier is one of the largest media companies in the Nordic. Because of their strong position in the market, they have an opportunity to influence the media landscape in Sweden. Due to the affects of media concentration, we wanted to find out if Bonniers concentrated ownership changes the outcome of news in the swedish newspaper Dagens Nyheter. Through an quantitive content analysis, we examined how Dagens Nyheter writes news about the two swedish TV-channels TV4 and SVT. Since Bonnier is the owner of both Dagens Nyheter and TV4, it was interesting to see if the news about the two channels somehow differ. Our results indicate that there where no major differences in how the two channels were represented in Dagens Nyheter. Although, the newspaper seems to put more focus on the TV4-profiles, as well as they use more pictures for the articles about TV4. According to the results of this study, our conclusion is that media concentration is not yet a threat to the media landscape in Sweden, at least not when it comes to the cross-ownership of TV-channels and newspaper.

We have studied how three morning papers and three evening papers from Sweden’s three major cities (Stockholm, Gothenburg and Malmo) frame so called exposed areas as opposed to wealthy areas. The result shows that the level of crime reporting is higher in exposed areas and that it’s mostly men with Swedish names that takes part in the reporting. The number of police officers and lawyers that gets to speak on behalf of the exposed areas is also high and quite few persons that actually live in exposed areas gets to speak in the reporting. There is a wider variety in the reporting from the rich areas, with crime reporting being present but not to the same prominent level as in exposed areas. There is also more of a gender equality in the reporting from rich areas.

The aim of this thesis is to achieve a deeper understanding of how media portrays politicians and examine whether media is gender-biased. This is done by carrying out a case study within the Swedish context, which compares print media’s portrayal of the Moderate party’s former leader Anna Kinberg Batra with their current leader Ulf Kristersson. A quantitative content analysis is applied on 330 articles from four Swedish newspapers. By examining previous literature, a theoretical framework is constructed using theories on framing, the gender system as well as media’s treatment of female and male politicians which is later operationalized. In brief, the results of the study show there are differences in certain parts of media’s portrayal of Kinberg Batra and Kristersson, however they were not always as substantial and obvious as previous literature had indicated.

My ambition with this study is to seek clearance in how the media shape male and female floorball players in Sweden. I´ve used a quantitative content analysis for that purpose. One of my main questions was with which attributes female or male players gets ascribed. I studied over 300 articles in Swedish newspapers Aftonbladet and Expressen. 194 articles were mainly about male players, and 112 articles were about female players. Eighteen articles couldn´t be defined, and fall under that variable. A total of 323 articles were found. I found that female players are more discriminated in terms of speaking directly in the article. The male players were more represented in the articles, with own quotes. One interesting thing found was that objectification is a rare thing on these platforms. If anything is to be said regarding that, it´s the fact that male players are more subject to objectification. But the results were so few, that it would be unwise to make a big deal out of it. Also interesting is that male players more often are mentioned as “athletes” and female players are more often mentioned as “people” or just “persons”. They are described with their name. But, female players are at the same time also more often than the male players, described with qualities as players and with achievements that follows with those skills. Another result was that male players all together, gets more space in the media, than the female players. Due to the fact that the male players gets a lot more articles, and also more pictures, if you look at the code-scheme.

This essay’s purpose is to investigate how the swedish media portrayed the swedish summer drought of 2018. With a quantitative content analysis focusing on two newspapers, one regional and one national, this essay answers how the drought of 2018 was portrayed from a local and national perspective, from a framing and environmental theoretical perspective. But also to what extent the newspapers connected the drought and global climate change and what voices that were emphasized in the texts concerning the drought of 2018.   This study shows that the swedish drought 2018 was portrayed with “straight” news reporting in both regional and local newspapers. The articles did rarely contain any sort of conflict and the actors in the articles were dominated by authorities and businessmen. The head consequence of the drought in both of the newspapers was the environment. Although, it was rarely connected with climate changes. In 90 percent of the local press-articles the climate change was not mentioned. Those times when the drought was connected with climate change, in both newspapers, it was in debate articles, often written by a journalist.