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Comparative Analysis of New Trends in Ski Resort Marketing / Komparativní analýza nových trendů v marketingu lyžařských středisekTaxová, Helena January 2012 (has links)
The purpose of this thesis is three-fold. First, it explored the ski resort marketing based on place and destination marketing theories. New trends and best practices support the theory by practical examples from the field and online research. Moreover, general hypotheses about ski resorts' visitors were defined. The second objective was to analyze the behavior of ski resorts' visitors based on a quantitative research. As a result, the predefined hypotheses were either confirmed or disproved. Finally, practical implications and recommendations combining the recent trends and tourists' experiences were discussed to suggest future development of ski resort marketing practices. In the end, research results, conclusions as well as its limitations are presented. Overall, this thesis could serve as a comprehensive study of current trends in the area of ski resort marketing and visitors' behavior and experiences.
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Léčebna se speleoterapií Ostrov u Macochy / Sanatorium with Speleotherapy Ostrov u MacochyOkleštěk, Michal January 2016 (has links)
The topic of my master’s thesis was to create an architectural study of Hospital with Speleotheraphy in Ostrov u Macochy. Sanatorium provides expert care to children suffering diseases of the respiratory tract, particular allergic and infections. Operation of the building is intended primary for children od preschool age. The building was divided into two main section. It ensures a conflict-free, natural traffic - two interconnected buildings. These buildings were carefully planted in the landscape of the Moravian Karst and contribute to teh development of Ostrov u Macochy.
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Černošice, pražské letovisko v závěru 19. a v prvých desetiletích 20. století. Příspěvek k poznání vzniku a vývoje rekreačních aktivit obyvatel měst v období industrializace / Černošice, Prague's summer resort at the end of 19th and in the first decades of 20th century. Contribution to the recognition of birth and development of the recreational activities of urban inhabitants in the industrial eraŠímová, Karolína January 2014 (has links)
This thesis deals with the phenomenon of the suburban summer resorts and the recreational activities of the inhabitants of Prague in the second half of 19th century and first decades of 20th century. At first, the work introduces the following topics: a general characteristic of the industrialization era, an origin and initial development of the middle class, a villa with the garden on the periphery of the industrial city as a specific manifestation of the middle class culture, a phenomenon of the garden cities, recreational activities as a specific way of the middle class recreation. Then, the summer resort is introduced. This summer resort is Černošice, one of the most famous summer resorts of this era, there were other famous summer resorts of the inhabitants of Prague situated in his neighbourhood, for example Všenory or Dobřichovice. This work is looking for the answers to the following questions: What kind of factors or events led to the birth of this summer resort? (for example: When was the summer resort created? Why was it atractive for the inhabitants of Prague?)? How did the life in the summer resort look like (for example: What kind of recreational activities were the visitors of the summer resort engaged in? What kind of people was building the villas here?)? What part did the...
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TRANSFORMACE AREÁLU PILY V OBCI BÍLÁ V BESKYDECH / TRANSFORMATION OF THE SAWMILL SITE IN MUNICIPALITY OF BÍLÁ IN THE BESKYDYVrzgula, Lukáš January 2019 (has links)
The thesis deals with the transformation of the former sawmill located in the center of the village of Bílá in Beskydy. The proposal addresses the gradual integration of the complex into the ski resort development structure.
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地方治理與系絡連結:以桃園市兩蔣文化園區為例 / Local Governance and Contextual Linkage:A Case Study of the Culture Resort of the Chiangs in Taoyuan City梁依婷, Liang, Yi Ting Unknown Date (has links)
承載著國共兩岸之間的紛擾與記憶的兩蔣文化園區,歷經了戒嚴時期(1945年-1987年)、解嚴後的民主化、去蔣化的風波及後續的重啟再生,已從原先專為蔣氏服務的行館到現今為大眾所觀賞的景點,文化園區的發展脈絡見證由傳統由上而下的直接「統治」到多元參與的地方「治理」的過程。值得關注的是,文化園區的發展並非僅有政府、私部門及市民社會之間的互動,亦會受到外在政治系絡的影響。在園區的發展過程中,行動者之間的協力主要是以「信任」關係作為互動的基礎。同時,對於兩蔣文化是否具有一定的「共識」也是影響園區的鞏固及未來的發展。職是之故,本研究以治理理論作為主軸,藉由兩蔣文化園區的歷史發展軌跡,描繪出從統治到治理的過程,而根源於在地的兩蔣文化園區,應以地方治理模式進行理解其中各個行動者:公部門、私部門、地方團體及市民社會如何一同經營兩蔣文化園區,並輔以「鑲嵌理論」作為底蘊,探究園區的形成與治理互動關係。 / The Culture Resort of the Chiangs carried the troubles and memories of KMT and Communist Party of China between the two straits, going through the period of the martial law (1945-1987), democratization after martial law, de-Chiang-ization and subsequently restarting. Originally, the Chiangs’ Park designed for the Chiang’s family, now it becomes a public attraction; meanwhile, it reveals from the traditional top-down direct “government” to a pluralistic participation “governance” of the process. It is noteworthy that the development of the Culture Resort of the Chiangs has an interaction between the government, private sector and civil society. Besides, the political context affected the Chiangs’ Park in the development process. The “trust” relationship between each actor is the basic element for collaboration.At the same time; the certain “consensus” of the Chiangs plays an important role of consolidation and future development of the park.Therefore, this study uses governance theory as a spindle, with the historical trend of the Culture Resort of the Chiangs, depicting the process from government to governance. Addtonally, the Chiangs’ Park rooted in Daxi, I use local governance theory to analyze the various actors: the public sector, private sector, local communities and civil society in the operation of the Culture Resort of the Chiangs; finally, I use “embeddedness theory” as the foundation, to explore the park's formatiom and interaction relationships.
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From doctrine to practice: responsibility to protect and military intervention in Libya 2011Tahir, Bushra 15 March 2016 (has links)
The intervention in Libya is the best example to date to judge the implementation of the Responsibility to Protect. In 2011, public demonstrations started in Libya seeking political and economic reforms in the country. In return, the Libyan President Maummar Al-Qaddafi threatened mass atrocities in Libya. This allowed the UNSC to sanction the use of force against Qaddafi’s regime in order to protect civilians. First, under resolution 1970 (2011), the UNSC referred the case to the International Criminal Court and applied sanctions. Second, via resolution 1973 (2011), the application of force was approved for the express purpose of “protecting civilians.” This thesis assess whether the military intervention in Libya in 2011 was R2P case. This question is answered by an analysis based upon the UNSC’s Resolutions, Council’s proceedings, and other official documents. / May 2016
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Why Are We Still Listening to this Dead British Guy: An Analysis of Emergency Liquidity Assistance in Germany During the Sovereign Debt CrisisGillenwater, Nia R 01 January 2016 (has links)
Germany’s position of power within the European Union disguises how impacted the German economy was by the 2008 Financial Crisis and Europe’s subsequent Sovereign Debt Crisis. Two of Germany’s major banks-Commerzbank and Bayerische Landesbank- suffered major losses and required emergency liquidity assistance (ELA) to survive. Walter Bagehot wrote the theory underpinning lenders of last resort (LLRs) in 1873 but how has the development of systemically important banks affected the usefulness of Bagehot’s theory? This paper aims to explain why Germany is in need of updated LLR recommendations through an analysis of the ELA Germany at large, Commerzbank and Bayerische Landesbank received. It also aims to empirically prove the stigma and public distrust of ELA through a regression of Commerzbank’s daily stock returns using an augmented Fama/French model. I find that Bagehot’s theory and recommendations are out of date for our current global financial sector. I cannot empirically prove any stigma or public distrust of Commerzbank, there is no relationship between Commerzbank stock returns and the augmented Fama/French factors.
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Kulturní dědictví ve vztahu ke škole:Situace v severním Katalánsku / Heritage education and learning: Cases from the North CataloniaPavlová, Anežka January 2011 (has links)
Heritage education and learning: Cases from the North Catalonia Annotation: My thesis deals with the options of the cultural and historical education in France, in particular in the North Catalonia. The work represents the relation between regional monuments and schools.In the first part, I define the term cultural heritage as such, than I focus on two cultural resorts in the North Catalonia.The second part of the thesis illustrates the connection between the monuments and schools in France, emphasizing the project teaching. The patrimony, being not studied today as a separate subject, remains an important part of one's education. However, the knowledge acquisition offers a large variety of teaching styles. Lastly, my work shows the educational services with concrete realisations of the projects in cooperation with schools. Key words cultural heritage, learning, project teaching, knowledge, cultural resort, educational service, cooperation
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La médiation touristique / Tourism mediationFilloz, Claude - Valia 01 October 2012 (has links)
On pourrait dire que le projet de cette thèse consiste à comprendre l’articulation dans l’espace, du tourisme et de la communication dans des situations qui mettent en tension un sujet individuel, dévoilant toute la singularité de son désir dans des récits ou des pratiques et des acteurs collectifs engagés dans les politiques touristiques, les médias et les institutions du tourisme.Notre réflexion s’organise ainsi en suivant les modalités de l’articulation entre ces dimensions réelle, symbolique et imaginaire du tourisme. Dans le champ des SIC et particulièrement grâce à des modèles permettant de formaliser la médiation touristique, notre approche conceptuelle permet d’appréhender les significations du tourisme. Nous modéliserons les composantes, les liens et interrelations de la médiation touristique pour proposer une approche théorique de ce que l’on peut appeler la signification touristique de l’espace.En premier lieu, nous abordons les définitions, un état de la recherche en tourisme et le lexique du tourisme par l’étymologie et l’analyse lexicale des termes les plus fréquents : « tour », « tourisme », « touriste », « loisir », « villégiature », « vacances » et « voyage ».En second lieu, nous proposons de poser les bases du champ de la médiation touristique et de montrer que la pratique sociale du tourisme est une médiation. Nous présenterons, commenterons et analyserons, en nous fondant sur un schéma de la médiation touristique, les différentes relations de communication en jeu dans la médiation touristique. Puis nous présenterons les structures de la médiation touristique pour fonder « une théorie critique » de la médiation touristique.Par la suite, nous approfondirons le concept en présentant les opérateurs, les acteurs et les politiques de l’organisation du tourisme, en nous fondant sur l’analyse d’exemples et d’études concernant principalement la médiation et les médiateurs dans le cas de la France pour comprendre comment pratiques et scènes de tourisme s’organisent. Par la suite, nous décrirons et analyserons le système d’information touristique en deux points. Le premier concerne l’énonciation de l’espace produit par le touriste, les touristes et les médiateurs du tourisme (énonciation de la parole du guide par exemple) au travers des récits pluri et multimédias. L’autre concerne la mise en œuvre des stratégies par les destinateurs (opérateurs et acteurs de l’organisation du tourisme privés et publics) au travers des médias du tourisme (généralistes, spécifiques du tourisme et guide touristiques). Un travail d’analyse de discours porte sur des exemples de documents textuels et/ou iconiques des guides touristiques et des labels touristiques. / It may be said that this thesis aims at understanding the spatial articulation between tourism and communication in such situations as those in which an individual subject – expressing the whole peculiarity of his or her desire through telling or practices – and collective actors are brought together.My reflection thus organises itself in accordance with the modalities of the articulation between the three dimensions of tourism: the practical dimension, the symbolic dimension and the imaginary dimension.Tourist activity consists in travelling and in visiting a site, a place or a destination; tourist mediation means the range of activities that are organised around tourism or those that are associated to it. Tourist mediation concerns the agents and the practices in the field of tourism. In this context, I wish to show that tourist mediation structures the perceptions, the interpretations and the practises of space.I address the definitions; give an overview of academic research on tourism and address the notions of tourism through the etymology of its main words (tour, tourism, and tourist) and through the differences that exist between tourism and other notions similar to it such as leisure, vacations, holiday and travelling. These notions are necessary to the comprehending of tourist mediation.I intend to lay the foundations of the field of tourist mediation and to demonstrate that the social practise of tourism is a form of mediation. I will present the tourist objects that structure the tourist practises of space. The structures of tourist mediation will then be laid; this will enable me to craft a “critical theory” of tourist mediation. With a view to understanding how the practises and the scenes of tourism organise, I will subsequently widen the concept by presenting the operators, the agents and the policies of the tourist organisation; the examples and the studies of the latter are mainly concerned with mediation and mediators in the case of France. I situate tourist mediation in relation to the experience of otherness and to the relationship to the others, to wanderlust, to the tourist imagination and to cultural imagination too. I then describe and give a two-point analysis of the tourist information system. The first point is concerned with the enunciation of space produced by the tourist, the tourists and by the tourist mediators (the enunciation of the guide’s discourse for instance) through various multimedia telling. The second point is concerned with the enunciation, through the tourist media (non-specialised or tourism media, tourist guides), by the speakers (e.g. operators and private or public agents of the tourist organisation) of the communication strategies and of the tourist descriptive signing. This discourse analysis relates to examples of textual and/or iconic documents.
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Le pouvoir des banques centrales face aux défis des marchés financiers / The stance of central banks vis-à-vis financial marketsBakhit, Salma 23 June 2014 (has links)
La thèse se propose, dans une première partie, de décrire l'origine des débats sur la nécessité d'une banque centrale jusqu'aux formulations actuelles. Sont examinés les éléments qui ont posé les bases d'un prêteur ultime et favorisé la maturation de ce métier, de même que sont mis en relief les résultats accumulés depuis deux siècles. Notre attention porte sur la Réserve Fédérale des Etats-Unis. Les économistes sont en quête de solutions afin de prévenir les crises financières. Ainsi a été proposé un élargissement du tableau de bord de manière à contenir les prix d'actif dans une approche macro et micro-prudentielle. Parallèlement, sont analysés les canaux par lesquels la politique monétaire influence les variables réelles et financières de l'économie, et qui attestent alors du rôle pouvant être théoriquement assumé par la banque centrale sur les marchés financiers. La deuxième partie concentre le propos sur les ressorts des crises financières. Nous nous intéressons au paradoxe de la surliquidité et du surendettement, en insistant sur les particularités des marchés financiers devenant plus vulnérables. La contribution de la thèse dans cette étape consiste à vérifier si la banque centrale contribue à la manifestation de comportements abusifs et excessifs sur les marchés financiers par l'abondante création de liquidité. Notre étude empirique devrait permettre de répondre à cette question à travers une modélisation économétrique et des tests statistiques (dont le test de Chow) appliqués à une politique monétaire active (type règle de Taylor). En ce sens, cette recherche sur les actions de la Fed vise à forger une opinion sur le métier de banquier central et sur son devenir. / The thesis proposes, in a first part, to describe the origin of the debate on the need for a central bank up until the recent formulations. They were examined the elements which have posed the bases of an "ultimate lender" and promoted the maturation of this function, as were highlighted the results accumulated over two centuries. Our attention is drawn to the Federal Reserve of the United States. The economists are always in search for solutions to prevent financial crises. It has thus been proposed to extend the dashboard of central banks as to contain asset prices in a macro and micro-prudential approach. In parallel, in order to support this debate, we analyze the mechanisms by which the monetary policy affects the real and financial variables of the economy, which also affirm the role that can be assumed in theory by a central bank on financial markets. The second part focuses on the recurrence and intensity of financial crises. We consider the paradox of excess liquidity and over-indebtedness, with an emphasis on properties of financial markets becoming more vulnerable and their recent development. The contribution of the thesis in this stage consists of checking whether the central bank is responsible of abusive and excessive behavior on the financial markets by the abundant creation of liquidity. Our empirical study should help to answer this question through an econometric modeling and statistical tests (including the Chow test) applied to an active monetary policy (type Taylor rule). In this way, our research on the actions of the Fed aims to forge an opinion on the profession of modern central bankers, and perhaps on the future of central banks themselves.
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