Malgré une baisse importante de nouvelles infections, l’Afrique subsaharienne et la région des Caraïbes demeurent fortement touchées par l’épidémie du VIH/sida. La diaspora vivant ailleurs en Occident n’est pas épargnée : les communautés originaires de ces pays étant surreprésentées dans la cohorte des personnes vivant avec le VIH. De plus, ces individus rencontrent des difficultés spécifiques en matière d’accès au conseil et dépistage du VIH. Compte tenu l’importance de l’accessibilité à ce service dans la lutte contre le VIH, il devient crucial de mieux en cerner les enjeux. Fort de ces différents constats, le projet « Moi je fais le test » dont l’objectif était d’augmenter l’accès au conseil et dépistage du VIH a été déployé à Montréal en 2010. Notant le peu d’interventions recensées faisant la promotion du dépistage du VIH dans les communautés originaires de pays à forte prévalence pour le VIH, l’objectif de la présente évaluation est double : documenter le projet et évaluer l’implantation de ce dernier. L’évaluation réalisée sous la forme d’une étude de cas sera articulée autour de deux pôles : la théorie de changement sous-tendant le projet ainsi que le processus d’implantation. Les perspectives rapportées par les partenaires du projet de même que les éléments liés à l’implantation démontrent la complexité de mener des actions conjointes, même de tailles modestes. Dans la mesure où les approches combinées de prévention du VIH sont encouragées, l’évaluation du présent projet illustre de façon éloquente les défis du déploiement de projet similaires à l’échelle nationale et internationale. / Despite a significant reduction in new infections, sub-Saharan Africa and the Caribbean remain strongly affected by the HIV/aids pandemic. Caribbean and African diaspora communities living elsewhere in the West are also strongly impacted. There is an overrepresentation of individuals originating from these countries in the cohorts of people living with HIV. Moreover, individuals in these communities face specific challenges when trying to access voluntary counseling and testing services for HIV. These services are essential in trying to fight the HIV pandemic, thus, getting a better understanding of the issues at stake is crucial. Based on these observations, the “Moi je fais le test” project whose main objective was to increase HIV counseling and testing, was conducted in Montreal in 2010. Few interventions specifically addressing the needs of these communities in accessing voluntary counseling and testing for HIV have been reported, as such, the current evaluation has a double mandate: documenting the project and evaluating its implementation. The evaluation is conducted as a case study and is structured around two axes: the theory of change underlying the project and the implementation process. Key elements in the implementation process as well as the perspectives of the partners demonstrate how complex it is to conduct a project collaboratively, even modest in size. Insofar as combination HIV prevention strategies have been promoted, the evaluation demonstrates the many challenges that could be encountered in developing similar projects in national and international settings.

A research report submitted to the Faculty of Humanities University of the Witwatersrand, Johannesburg, in partial fulfilment of the requirements for the degree of Master of Arts in Arts, Culture and Heritage Management, 2017 / Arts organisations have found it difficult to survive in an economic climate that offers limited resources towards the arts. Vansa points out that Corporate Social Investment (CSI) funds have become limited thus this has prompted arts organisations to look for funding elsewhere (http://vansa.co.za). This paper explores how arts organisations can benefit from Cause Related Marketing (CRM) as a possible alternative and solution to the problem of funding. Through empirical evidence from a case study of the SHOUT campaign, sponsored by Kia Motors, this research outlines the distinct features of CRM & CSI and also the roles of both arts organisations and corporates in the collaboration. The main findings of this research highlight that there isn’t a clear definition of CRM in a South African context. This poses as a challenge for the development and implementation of the technique in a South African context. Furthermore, some arts administrators were reluctant to implement CRM due to the fear of compromising the integrity of the artistic product. There are vast possibilities for both arts organisations and corporates to benefit from CRM. However it is important for these CRM partnerships to clearly align their products in order to fully benefit from the advantages of CRM. / XL2018

Made available in DSpace on 2015-12-03T18:35:02Z (GMT). No. of bitstreams: 1 Wilson_Rodrigues_do_Amaral.pdf: 1238005 bytes, checksum: 456e16a7af6b759cf47c317d224687b3 (MD5) Previous issue date: 2006-08-24 / The purpose of this study is to analyze the use of the Social Balance Sheet as accountantship demonstration or Corporation Marketing tool for companies which have obtained the Social Accountability Seal. The social accountability is a thoroughly discussed and spread subject by companies who publish and publicize the Social Balance Sheet. By such means, this study aims at data retrieving about the employment of the organizational Vision and Mission application of social accountability practices, as well as Corporative Governance in companies who diffuses their Social Balances to identify if these sheets succeed as effective social practices or limit to social marketing instruments only. The research was motivated by the hypothesis that companies release their Social Balance Sheet as mere Social Marketing instrument. Its relevance bases on the evidence of the Social Balance Sheet advertising true objectives, as well as the existence of official methodology for this application. The theoretical basis was elaborated to be supported by bibliographic researches and official figures. For context and elucidation of the Social Balance aspects, there were discussed the concepts of Corporative Governance practices, Social Accountability, Social Marketing and Corporative Vision and Mission. To produce this research it was utilized the deductive-hypothetic method provided through field research, with questionnaires sent to managers of accounting sectors, controller department, personnel department, marketing sectors and other correlative areas, elaborated in a way to induce the respondents to the waited results as for objectivity of the Social Balance spreading. / O prop??sito deste estudo ?? analisar a utiliza????o do Balan??o Social como Demonstra????o Cont??bil ou ferramenta de Marketing Corporativo, pelas empresas que receberam o Selo de Responsabilidade Social. A responsabilidade social ?? um assunto bastante discutido e difundido pelas empresas que publicam e divulgam o Balan??o Social. Nesse sentido, o estudo visa levantar dados quanto ao emprego da filosofia de Vis??o e Miss??o Empresarial, de pr??ticas de Responsabilidade Social, bem como, dos princ??pios de Governan??a Corporativa, nas empresas que divulgam seus Balan??os Sociais, a fim de identificar se os referidos balan??os objetivam a demonstra????o efetiva das pr??ticas sociais ou constituem-se apenas em instrumentos de marketing social. A pesquisa foi motivada pela hip??tese de que as referidas empresas divulgam o Balan??o Social como um mero instrumento de Marketing Social. Sua relev??ncia fundamenta-se na evidencia????o dos reais objetivos da divulga????o do Balan??o Social, bem como, da exist??ncia de metodologia oficial para tal aplica????o. Sua fundamenta????o te??rica foi elaborada com base em pesquisas bibliogr??ficas e indicadores oficiais. Para contextualiza????o e explicita????o dos aspectos relacionados ao tema "Balan??o Social" foram discutidos os conceitos de pr??ticas de Governan??a Corporativa, Responsabilidade Social, Marketing Social, Vis??o e Miss??o empresarial. Na operacionaliza????o da pesquisa, foi utilizado o m??todo hipot??tico-dedutivo obtido atrav??s de pesquisa de campo, com aplica????o de question??rios enviados aos gestores das ??reas de contabilidade, controladoria, recursos humanos, marketing e outras correlatas, elaborados de forma a induzir os respondentes aos resultados esperados quanto ?? objetividade da divulga????o do Balan??o Social.

Made available in DSpace on 2016-04-25T20:20:49Z (GMT). No. of bitstreams: 1 tese_final.pdf: 2815536 bytes, checksum: 3de3b2f497137c075824b31f2505d95a (MD5) Previous issue date: 2005-11-04 / The practice of cultural marketing has been presented as an alternative for the society into a context of which the retraction of the State occurred as a great supplier of social demands. It is important to establish a distinction between the company, which really practices it as an exercise of social responsibility and that, which takes advantage of more than one marketing action, aiming to create a value for the institutional trademark. In this study, it was observed that it is not enough to invest in cultural actions when the other activities of the company have many harmful effects to the society, resulting in the invalidation of the benefits generated by this pseudopractice. Thus, the approach of companies with cultural activities may not be disassociated of concepts of social responsibility and organizational ethic. The comprehensive practice of the cultural marketing may have a positive influence on the three following aspects: social, economic and marketing. Therefore, to invest in cultural marketing must be part of a long-term strategy of less immediatist action companies with concerns beyond the profit of this practice or with interests related to fiscal investment incentives given by the government to those who invest in cultural activities. In accordance with this study, the society (mainly, the consumers inserted on it) has a fundamental role to lead the practice of social responsibility based on the investment of cultural actions. In our research another factor could be observed as the union of efforts of the three sectors of the society represented by the state, enterprises and civil society aiming to emphasize the impact of the developed actions. Finally, it was observed that the cultural marketing does not guarantee that the society could differentiate the company aiming social actions from those using the concept of marketing practices / A prática do marketing cultural tem se apresentado como alternativa para a sociedade em um contexto de retração do papel do Estado, como grande provedor das demandas sociais. É importante estabelecer a distinção da empresa que realmente a pratica como exercício de responsabilidade social de quem se aproveita apenas para mais uma ação mercadológica com o objetivo de criar valor à marca institucional. No estudo, percebeu-se que não basta investir em ações culturais se as demais atividades da empresa têm efeitos tão prejudiciais à sociedade que acabam anulando os benefícios gerados por essa pseudoprática. Assim, a aproximação das empresas das atividades culturais não pode estar desassociada dos conceitos de responsabilidade social e ética organizacional. Praticar o marketing cultural de forma ampla influenciará positivamente no tocante a três aspectos: social, econômico e mercadológico. Sendo assim, investir em marketing cultural deve ser parte de uma estratégia de longo prazo de empresas menos imediatistas, com preocupações que estão, para além do lucro do exercício ou por interesses relacionados aos incentivos fiscais concedidos pelo governo, para quem investe em atividades culturais. Conforme o estudo, a sociedade (sobretudo, os consumidores nela inseridos) exercem uma função fundamental para levar a prática de responsabilidade social pautada no investimento em ações culturais. Na pesquisa, outro fator identificado foi a união de esforços dos três setores da sociedade representados pelo Estado, empresas e sociedade civil com o objetivo de maximizar o impacto das ações desenvolvidas. Finalmente, observa-se que a forma do marketing cultural não garante que a sociedade diferencie quem investe com objetivos sociais de quem apenas faz uso do conceito para práticas mercadológicas

Made available in DSpace on 2016-04-26T14:53:45Z (GMT). No. of bitstreams: 1 tese_final.pdf: 2815536 bytes, checksum: 3de3b2f497137c075824b31f2505d95a (MD5) Previous issue date: 2005-11-04 / The practice of cultural marketing has been presented as an alternative for the society into a context of which the retraction of the State occurred as a great supplier of social demands. It is important to establish a distinction between the company, which really practices it as an exercise of social responsibility and that, which takes advantage of more than one marketing action, aiming to create a value for the institutional trademark. In this study, it was observed that it is not enough to invest in cultural actions when the other activities of the company have many harmful effects to the society, resulting in the invalidation of the benefits generated by this pseudopractice. Thus, the approach of companies with cultural activities may not be disassociated of concepts of social responsibility and organizational ethic. The comprehensive practice of the cultural marketing may have a positive influence on the three following aspects: social, economic and marketing. Therefore, to invest in cultural marketing must be part of a long-term strategy of less immediatist action companies with concerns beyond the profit of this practice or with interests related to fiscal investment incentives given by the government to those who invest in cultural activities. In accordance with this study, the society (mainly, the consumers inserted on it) has a fundamental role to lead the practice of social responsibility based on the investment of cultural actions. In our research another factor could be observed as the union of efforts of the three sectors of the society represented by the state, enterprises and civil society aiming to emphasize the impact of the developed actions. Finally, it was observed that the cultural marketing does not guarantee that the society could differentiate the company aiming social actions from those using the concept of marketing practices / A prática do marketing cultural tem se apresentado como alternativa para a sociedade em um contexto de retração do papel do Estado, como grande provedor das demandas sociais. É importante estabelecer a distinção da empresa que realmente a pratica como exercício de responsabilidade social de quem se aproveita apenas para mais uma ação mercadológica com o objetivo de criar valor à marca institucional. No estudo, percebeu-se que não basta investir em ações culturais se as demais atividades da empresa têm efeitos tão prejudiciais à sociedade que acabam anulando os benefícios gerados por essa pseudoprática. Assim, a aproximação das empresas das atividades culturais não pode estar desassociada dos conceitos de responsabilidade social e ética organizacional. Praticar o marketing cultural de forma ampla influenciará positivamente no tocante a três aspectos: social, econômico e mercadológico. Sendo assim, investir em marketing cultural deve ser parte de uma estratégia de longo prazo de empresas menos imediatistas, com preocupações que estão, para além do lucro do exercício ou por interesses relacionados aos incentivos fiscais concedidos pelo governo, para quem investe em atividades culturais. Conforme o estudo, a sociedade (sobretudo, os consumidores nela inseridos) exercem uma função fundamental para levar a prática de responsabilidade social pautada no investimento em ações culturais. Na pesquisa, outro fator identificado foi a união de esforços dos três setores da sociedade representados pelo Estado, empresas e sociedade civil com o objetivo de maximizar o impacto das ações desenvolvidas. Finalmente, observa-se que a forma do marketing cultural não garante que a sociedade diferencie quem investe com objetivos sociais de quem apenas faz uso do conceito para práticas mercadológicas

社群行銷為互動性與即時性很高的行銷模式，對企業而言日趨重要。透過良好的社群媒體經營，可以使企業提高討論聲量與品牌價值，進而帶動銷售達到透過網路引導購買而獲利的效果。故如何善加利用現今最成功的社群媒體Facebook粉絲專頁是企業行銷的成功關鍵因素之一。 本研究鎖定銀行業做研究主體，擷取2016年整年度的資料以個案分析法的方式深入探討台灣前五名銀行業粉絲專頁之經營方式與互動程度。本研究透過類目建構中的分類標準包含多媒體運用性、資訊性、顧客支援性、組織設定做官方貼文的訊息策略分析，瞭解其優勢策略和品牌區隔。本文並以粉絲專頁定義的KPI指標和數據的量化分析，運用多元回歸分析整合五間粉絲專頁資訊，歸納出銀行業在台灣成功的粉絲專頁之行銷模式。 根據以上分析之經營數據與國外粉絲專頁案例，本研究針對官方貼文的內容面給予較理想的粉絲專頁經營策略，以影片類型和抽獎活動主題為主軸並搭配其他貼文模式可以提升粉絲的總反應程度，本文之行銷建議讓台灣銀行業未來社群行銷發展能更有效率且提升整體商業價值。故本研究之分析架構可以運用到不同的產業類型中給予經營參考，未來後續研究也可以再加入不同反應變數或不同的社群媒體做更深入更全面性的社群媒體品牌經營。 / Social media marketing is an highly interative and high-quality maketing method, It is more important for interprises these days. By running a well social media can improve the business popularity and brand value, or even drive sales to increase profit. So how to make good use of most popular social media Facebook Fan page is the key to success of business marketing. The study focuses on the banking industry, using content analysis to explore the 2016 entire year’s data of the top five bank’s fanpage in Taiwan. Through category of construction classification, the study analysis the type, theme, interation and time of official posts to understand its advantages and strategies. Furthermore, the study uses muti regression to sum up the successful fan page marketing model of banking industry in Taiwan. Based on the above analysis of operating data and success cases in foreign countries, the study hopes to provide more ideal business proposals so that the development of social media in Taiwanese banking industy can be more efficient and enhance the commercial value. Therefore, the analysis structure of the study can be applied to different types of industries to give reference for business, the future studies can also add different variables or other social media to do more comprehecsive social media brand management.

This is a thesis in Media and Communication Studies at the Department of Informatics and Media, Uppsala University; “Systembolaget's marketing - a little clever like that” (Systembolagets marknadsföring - lite fiffig sådär) written by Hanna Bjurenborg and Emma Lundemo Dahlin. This is a qualitative study that examines consumers' experience of Systembolaget's marketing. We have been using two different methods in this thesis. These methods are two focus group discussions and a web survey. We chose to combine our two methods in order to achieve a more valid result. By combining these two we got both a more general result and also a deeper understanding on how our respondents experience Systembolaget’s marketing. The aim of this thesis is to elucidate what the messages are in Systembolaget’s marketing, how these messages are perceived by the consumer and whether consumers feel that Systembolaget's marketing affects their buying habits. We want to investigate whether consumers believe that the selected campaigns in our study contribute to a change in their consumption from their own perspective. Based on the results of the material we collected in this study we see that depending on whether the message in the ad is seen as good or bad can be a result, if the customers thought the message was clear and easy to encode. There is also a clear pattern seen in the study that if the ad generates an emotion it receives more attention than if it is simply informative.

A presente pesquisa tem como finalidade analisar a ocorrência, a forma e os motivos do desperdício de alimentos no varejo supermercadista, analisando um procedimento das rotinas varejistas chamado de quebra operacional. Nesse sentido, as perdas, resultado direto das quebras, será apresentada sob uma perspectiva tripla, gerando problemas de natureza financeira para o varejo e indústria e ambientais e sociais para a sociedade como um todo, sendo, portanto, uma prática incoerente com as demandas sustentáveis. Considerando o desperdício como um resultado de assimetrias no canal de distribuição e a necessidade das organizações em considerar a sociedade em suas estratégias de negócios, a pesquisa apresenta e discute canais reversos e canais de ciclo fechado como modelos institucionais de coordenação para o tratamento e redução de desperdício e o marketing social como ferramenta para a mudança de comportamento e geração de benefícios à sociedade por parte das organizações. Para ilustrar a conjugação dos temas propostos, a pesquisa apresentará o projeto Last Minute Market, que tem por finalidade a transformação do desperdício em recurso. Em sentido complementar apresentar-se-á a quantificação da quebra operacional de uma loja varejista localizada na cidade de Ribeirão Preto, SP e os mecanismos que a loja usa para gerenciar as perdas e o descarte de alimentos. A conclusão que se tem é que o varejo se esforça para que a perda seja reduzida, mas esforços são necessários para que o desperdício seja também evitado. / This study aims to analyse the occurrence, form and the reasons for food wastage in the retail business context, analyzing a routine retail procedure called operational break. In this sense, the losses, as a direct result of the operational break, will be presented in a triple perspective, generating financial problems to the retail business and industry and environmental and social problems to the society as a whole, therefore, an inconsistent practice with the sustainable demands. Considering the waste as a result of asymmetries in the distribution channel and the need for organizations to consider the society in their business strategies, the study presents and discusses reverse channels and closed-loop channels as institutional models of coordination for the treatment and waste reduction and the social marketing as a tool for behavior change and benefits generation to the society by the organizations. To illustrate the combination of the proposed topics, the research will presents the Last Minute Market project, which aims to convert the waste into resource. On complementary sense, a operational break quantification of a retail store at Ribeirão Preto, SP and the mechanisms that the store uses to manage the loss and disposal of food will be presented. The conclusion is that retail business is striving for the loss to be reduce, but efforts are necessary so that the waste could be also avoided.

No description available.

世界衛生組織(WHO)於2003年5月第56屆世界衛生大會通過國際「菸草控制框架公約」 (Framework Convention of Tobacco Control, 簡稱FCTC)，在「禁止菸品廣告、促銷及贊助行為」、「跨國合作管制非法走私菸品貿易」、「管制銷售菸品予未成年人及對弱勢族群的保護」、「研議並追究菸商之法律責任」等各方面皆訂有突破性規範。目前全世界已有超過150國家或簽署、或批准遞交世界衛生組織「菸草控制框架公約」。顯見「菸害防制」議題已經是不分國界、不分種族，21世紀全球一致最重要的公共衛生政策之一。 社會行銷在國外行之有年，強調：「以行銷之概念及技巧，來達到某種特定行為之改變，並改善社會」，而運用於健康議題之社會行銷，則是：「將行銷觀念及技巧系統化，以達到促進健康及減少傷害之行為改變目的」。「菸害防制」之推動，即為運用社會行銷所常見之議題及案例。在台灣，董氏基金會為國內最早推動菸害防制宣導的非營利組織，致力於國內菸害防制工作規劃、教育宣導，並促成相關政策法案制訂及監督執法。1997年推動「菸害防制法」立法(歷經十年)；2000年推動菸品開徵「健康福利捐」、執行「衛生署國民健康局菸害申訴服務中心」、舉辦國際「Quit and Win戒菸就贏」比賽等…董氏基金會推動菸害防制二十餘年，因著社會脈動調整推動策略，其寶貴之實務經驗在在與社會行銷理論相結合。 本研究即希望能收集國內外推動健康議題之社會行銷文獻，以社會行銷之概念，配合個案訪談，分析董氏基金會在推動菸害防制議題上之成效，歸納出活動成果及成功因素，以作為相關組織經營及發展策略之參考方向。 / World Health Organization has adopted the Framework Convention of Tobacco Control (FCTC) in the 56th World Health Assembly in May, 2003. The provisions have breakthrough progress on the fields such as “ban on tobacco advising, promotion and sponsorship”, “cross-country control over tobacco smuggling”, “ban on selling of tobacco to minors”, and “legal liability of the tobacco industry”. Up to date, over 150 countries already signed or ratified the FCTC. This shows that tobacco control is already such an important health policy in 21th century beyond country and race. Social marketing has been popular in other countries for years. The idea is “To change a certain collective behavior and improve the society with the concept and techniques of marketing.” To apply “social marketing” to health issues is to “To change behaviors that promote health and eliminate harm with systematized concept and techniques of marketing.” The promotion of tobacco control is a common topic and case that utilize social marketing theory. In Taiwan, John Tung Foundation (JTF) is the first NGO that advocates tobacco control movement. It has been dedicated to the planning, education and promotion of tobacco control in order to enhance police and legislation and the supervision of law enforcement. In 1997, after ten years of efforts, the Tobacco Hazard Prevention Act was finally passed. In 2000, JTF advocated and successfully lead to the levy of the tobacco health and welfare surcharge, executed the “tobacco complaint center sponsored by Bureau of Health Promotion, Department of health” and sponsored the international Quit & Win cessation campaign. In more than two decades, JTF always modifies its tobacco control strategies with the trend of society. Its invaluable experience is again and again accords with the theory of social marketing. The study aims to collect the literature regarding social marketing of health issues. The author uses the concept of social marketing and case interview to analyze the effects of JTF’s advocacy of tobacco control issues. The performance of its campaign and success factors may be a new guideline for the relevant organizations for their operation and strategy development.