Global ETD Search

1	Visual Identity Effect on Sales in H&M Bian, Linhui, Jiang, Qiudi January 2013 (has links) Abstract Purpose — The purpose of this thesis is to find how visual identity components impact on the sales of H&M. Through the establishment of a theoretical model. Methodology/approach — Base on the model, the thesis used qualitative research and quantitative research method. The qualitative research method referred to the interview with H&M managers. The quantitative research method referred to questionnaires for 120 customers and the Eviews analysis software. Eviews analysis software was used to analyze the mathematical relationship between the visual identity components and H&M sales. Findings —Through the analysis of the questionnaire and interviews, the thesis found that logotype and/or symbol, advertising and storefront were more important components for H&M sales among the eleven visual identity components. By the Eviews analysis software, the thesis analyzed and found the quantitative relationship between these three visual identity components and the sales revenue of H&M. Research limitations — First of all, the literature on the study of the visual identity for the company is rare. Second, the result of H&M’s analysis may not be applied to all brands. Originality/value —The results showed that H&M can invest more on these three important visual identity components we identified to increase their sales revenue. This is a more effective way for brand awareness. At the same time, this paper fills the gaps in the related articles. The thesis is a detailed research of the important visual identity components impacting on the company. Keywords — Visual identity, Visual identity components, Advertising, Logotype, Storefront Paper type: Research paper Visual identity Visual identity components Advertising Logotype Storefront
2	Edge dialogue : reactivating dialogue between the building edges and the public space in an arcade Allers, Anneke 06 December 2009 (has links) This thesis focuses on the active dialogue between the visual storefront/building edge and the adjacent public space. Pretoria's inner city arcades are the public spaces of the city. However, the current design of most of the defining edges presents very few opportunities for lingering. In most cases the dialogue between interior and exterior has died down, causing a loss in commercial activity. The study investigated how specific design features of the visual storefront edge influence the city dweller's experience of the surrounding public space and associated commercial activity. Insights gained through mapping and studying various arcades and thoroughfares were reworked for incorporation into a document - called Edge handbook - that provides guidelines for bringing the storefront edge to its full potential when seen in relation to its surrounding public space. The guidelines were implemented in a detailed design proposal for President Arcade. The reality of the inner city is that the arcades and thoroughfares are city dwellers' main form of public space, which thus calls for a redefinition of the economic retail ideal. It was found that the storefront edge cannot be seen as an entity separate from the surrounding public space and therefore does not justify merely giving the retail tenant as much clear display area as possible. The needs of the urban city dweller - for example, to observe a variety of activities and exert a choice in the level of exposure - must be considered and used to guide the design of the edge within an inner city arcade. The treatment of this edge can re-establish a sense of place, previously lost. A strong sense of identity associated with the edge can furthermore help to orientate the dweller within the urban fabric. This treatment also functions the other way around: a public space where city dwellers feel comfortable and which satisfies their social needs can make them more aware of the edges surrounding them. The design therefore cannot focus only on the public arcade space or the storefront edge, but it is the dialogue between the two that will determine if the space becomes a destination for the city dweller, rather than just another thoroughfare. Copyright / Dissertation (MInt(Prof))--University of Pretoria, 2010. / Architecture / unrestricted Building edge Visual storefront Active dialogue Public space Arcade UCTD
3	Fönstershoppar du? : Den visuella kommunikationens roll i köpbeslutsprocessen Rosberg, Sandra, Rosberg, Emma January 2011 (has links) Visuell kommunikation är något som vi dagligen stöter på i vår vardag, i form av reklamannonser, reklamfilmer, skyltningar osv. Skyltfönster är en form av visuell kommunikation, och fungerar som företagens ansikte utåt och det skapar ofta en första bild hos mottagaren om företaget. Enligt köpbeslutsprocessen är reklam den mest förekommande informationskälla som påverkar konsumenten i köpbeslutet. Denna studie kommer att utgå från Kotler och Kellers modell av köpbeslutsprocessen, som följer kunden före, under samt efter köpet. Modellen består av fem steg, problem erkännande, informationssökning, utvärdering av valmöjligheter, köpbeslut och efter köpbeteende. Forskningen behandlar endast de tre första stegen som sker före själva köpet, och den klargör fönsterskyltnings påverkan på den kvinnliga köpbeslutsprocessen före köpet. Kopplingar dras mellan köpbeslutsprocessen och den visuella kommunikationens tre arbetsområden, text, form och färg. Avslutad studie tyder på en påverkande effekt av skyltfönster i köpbeslutsprocessen. Då studien visade på att antal spenderade pengar ökade beroende på antal shoppingtillfällen. Ett högre antal shoppingtillfällen innebär alltså en större påverkan i köpbeslutsprocessen då kunden oftare stöter på den visuella kommunikationen, skyltfönster. / Visual Communication is something we daily run into in our everyday lives, in form of advertising, commercials, billboards, etc. Storefronts are a form of visual communication, andserves as a corporate public face for the company. Often it creates a first image of the companies’ image among the receivers. According to the buying decision process, advertising is the most frequent source of information affecting the consumers buying decision. This study will be based on Kotler and Keller's model of the buying decision process, which follows the customer before, during and after the purchase. The model consists of five stages, problem recognition, information search, evaluation of options, purchase decision and post purchase behavior. This research only covers the first three steps that occur before the actual purchase, and it clarifies storefronts impacts on the female buying decision process before the purchase. Connections are drawn between the buying decision process and the visual communications three areas of work, text, shapes and colors. The completed study indicates an influence of storefronts in the purchase decision process. Since the study showed that the number of spent money increased depending on the number of shopping opportunities. A higher number of shopping opportunities is therefore a major influence in the buying decision process, when customer more frequently are getting exposed to storefronts when they shop. visual communication purchase decision process impact text color shape storefront. Visuell kommunikation köpbeslutsprocessen påverkan text färg form skyltfönster
4	BBT Side Mold Assy Hemphill, Bill 07 June 2022 (has links) This electronic document file set covers the design and fabrication information of the ETSU Guitar Building Project’s BBT (OM-sized) Side Mold Assy for use with the STEM Guitar Project’s standard acoustic guitar kit. The extended 'as built' data set contains an overview file and companion video, the 'parent' CADD drawing, CADD data for laser etching and cutting a drill &/or layout template, CADD drawings in AutoCAD .DWG and .DXF R12 formats of the centerline tool paths for creating the mold assembly pieces on an AXYZ CNC router, and support documentation for CAM applications including router bit specifications, feeds, speed, multi-pass data, and layer names (formatted for AXYZ's ToolPath CAM software). BBT acoustic guitar mold side assembly CAD CADD DWG CNC router luthier ETSU OM orchestra model STEM kit storefront plywood MDF edges centerline toolpaths laser template Acoustics, Dynamics, and Controls Algebra Algebraic Geometry Appalachian Studies Applied Mathematics Biology Computer-Aided Engineering and Design Engineering Education Engineering Science and Materials Forest Sciences Industrial and Product Design Manufacturing Music Other Engineering Physics Polymer and Organic Materials Polymer Chemistry Science and Mathematics Education
5	BBT Acoustic Alternative Top Bracing CADD Data Set-NoRev-2022Jun28 Hemphill, Bill 22 July 2022 (has links) This electronic document file set consists of an overview presentation (PDF-formatted) file and companion video (MP4) and CADD files (DWG & DXF) for laser cutting the ETSU-developed alternate top bracing designs and marking templates for the STEM Guitar Project’s BBT (OM-sized) standard acoustic guitar kit. The three (3) alternative BBT top bracing designs in this release are (a) a one-piece base for the standard kit's (Martin-style) bracing, (b) 277 Ladder-style bracing, and (c) an X-braced fan-style bracing similar to traditional European or so-called 'classical' acoustic guitars. The CADD data set for each of the three (3) top bracing designs includes (a) a nominal 24" x 18" x 3mm (0.118") Baltic birch plywood laser layout of (1) the one-piece base with slots, (2) pre-radiused and pre-scalloped vertical braces with tabs to ensure proper orientation and alignment, and (3) various gages and jigs and (b) a nominal 15" x 20" marking template. The 'provided as is" CADD data is formatted for use on a Universal Laser Systems (ULS) laser cutter digital (CNC) device. Each CADD drawing is also provided in two (2) formats: Autodesk AutoCAD 2007 .DWG and .DXF R12. Users should modify and adapt the CADD data as required to fit their equipment. This CADD data set is released and distributed under a Creative Commons license; users are also encouraged to make changes o the data and share (with attribution) their designs with the worldwide acoustic guitar building community. BBT acoustic guitar brace bracing top CADD CAD DWG DXF R12 lutier ETSU OM orchestra model STEM STEM Guitar building project kit storefront 3mm 0.118" Baltic birch plywood sheet 24 18 3mm 0.118 laser cut engrave etch marking template layout Martin Martin-style X-brace X-bracing X-braced X tone arm tonal variant alternative alt ladder 277 fan classicial European tab slot bump out radiused 300 inch 25 foot 762 meter radius base vertical scallop glue wood go-bar go bar deck jig fixture gage gauge headstock head plate neck contour fret stack stackable align alignment position orientation vertical perpendicular T1 upper bout lower kerfing sand chisel shape weight lighten light tone tap carbon-dioxide CO2 10.6 µm Universal Laser Systems ULS workboard waxed baker sheet Acoustics, Dynamics, and Controls Adult and Continuing Education Algebraic Geometry Appalachian Studies Art Education Educational Technology Elementary Education and Teaching Engineering Education Geometry and Topology Harmonic Analysis and Representation Higher Education and Teaching Industrial and Product Design Manufacturing Music Music Education Other Engineering Science and Materials Polymer and Organic Materials Science and Mathematics Education Secondary Education and Teaching Structural Materials Vocational Education
6	BBT Acoustic Alternative Top Bracing CADD Data Set-NoRev-2022Jun28 Hemphill, Bill 22 July 2022 (has links) This electronic document file set consists of an overview presentation (PDF-formatted) file and companion video (MP4) and CADD files (DWG & DXF) for laser cutting the ETSU-developed alternate top bracing designs and marking templates for the STEM Guitar Project’s BBT (OM-sized) standard acoustic guitar kit. The three (3) alternative BBT top bracing designs in this release are (a) a one-piece base for the standard kit's (Martin-style) bracing, (b) 277 Ladder-style bracing, and (c) an X-braced fan-style bracing similar to traditional European or so-called 'classical' acoustic guitars. The CADD data set for each of the three (3) top bracing designs includes (a) a nominal 24" x 18" x 3mm (0.118") Baltic birch plywood laser layout of (1) the one-piece base with slots, (2) pre-radiused and pre-scalloped vertical braces with tabs to ensure proper orientation and alignment, and (3) various gages and jigs and (b) a nominal 15" x 20" marking template. The 'provided as is" CADD data is formatted for use on a Universal Laser Systems (ULS) laser cutter digital (CNC) device. Each CADD drawing is also provided in two (2) formats: Autodesk AutoCAD 2007 .DWG and .DXF R12. Users should modify and adapt the CADD data as required to fit their equipment. This CADD data set is released and distributed under a Creative Commons license; users are also encouraged to make changes o the data and share (with attribution) their designs with the worldwide acoustic guitar building community. BBT acoustic guitar brace bracing top CADD CAD DWG DXF R12 lutier ETSU OM orchestra model STEM STEM Guitar building project kit storefront 3mm 0.118" Baltic birch plywood sheet 24 18 3mm 0.118 laser cut engrave etch marking template layout Martin Martin-style X-brace X-bracing X-braced X tone arm tonal variant alternative alt ladder 277 fan classicial European tab slot bump out radiused 300 inch 25 foot 762 meter radius base vertical scallop glue wood go-bar go bar deck jig fixture gage gauge headstock head plate neck contour fret stack stackable align alignment position orientation vertical perpendicular T1 upper bout lower kerfing sand chisel shape weight lighten light tone tap carbon-dioxide CO2 10.6 µm Universal Laser Systems ULS workboard waxed baker sheet Acoustics, Dynamics, and Controls Adult and Continuing Education Algebra Algebraic Geometry Appalachian Studies Applied Mathematics Art Education Biology Computer-Aided Engineering and Design Educational Technology Elementary Education and Teaching Engineering Education Engineering Science and Materials Forest Sciences Geometry and Topology Harmonic Analysis and Representation Industrial and Product Design Manufacturing Music Music Education Other Engineering Other Engineering Science and Materials Physics Polymer and Organic Materials Polymer Chemistry Science and Mathematics Education Secondary Education and Teaching Structural Materials Vocational Education

1

Page generated in 0.0797 seconds