Peruvian auteur cinema has faced problems of distribution and cinematographic exhibition in the windows of massive scope. Most of the exhibition windows have been monopolized by big Hollywood productions. Currently, the mandatory confinement due to COVID-19 has accelerated and materialized a digital transformation process that was under development. That is why the main objective of the research seeks to analyze how the digital transformation in the distribution and exhibition channels contributes to Peruvian auteur cinema. In order to carry out this objective, an interpretative research was conducted with a qualitative data methodology. The selected categories were: auteur cinema, digital transformation and distribution and exhibition channels. Semi-structured interviews were conducted with specialists in marketing and film production. In conclusion, from the perspective of the specialists, it is indicated that such transformation allows opening markets and serving audiences that were historically neglected before. Finally, there was a lack of specialization in the different areas of distribution and audience development, demonstrating the importance of the participation of professionals specialized in marketing to lead these processes. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Netflix is currently the world's largest subscription-based streaming platform, with 221.8 million subscribers worldwide (Maglio, 2022). Part of Netflix's enormous global appeal is its Netflix Original brand of films and TV shows - content it produces specifically for broadcast on its streaming platform. To make its content accessible to deaf and hard-of-hearing audiences, Netflix subcontracts the creation of closed captioning to vendors, instructing them to follow the Timed Text Style Guide (TTSG), which it makes freely available online. My study examines how closed captions for Netflix Original content endeavour to make audiovisual content accessible to deaf audiences, and I demonstrate how the platonic ideal of "equal access" is out of reach due to the limitations of timed text. The objective of my study is to highlight and critique the transformations of meaning that occur when captions translate sound and spoken dialogue into timed text. Drawing on D'Acci's circuit model of media studies (2004) my thesis links the sociohistorical conditions from which captioning techniques and technologies were developed, the conditions of caption production, and the way in which the needs of deaf audiences are articulated in the TTSG. I explore how these three forces affect the content of closed captions. To this end, I engage in a close reading of the TTSG and a selection of closed captions for Netflix Original series and films, borrowing from Berman's (2000) theories regarding the deforming tendencies of translation to describe the changes that result from the intralingual and intersemiotic translation involved in captioning (Jakobson, 2004). My study is informed and inspired by my personal experience as a professional captioner.

Since the development of modern technology, we are faced with more choices than ever. Our choices are based on the visual impression of a product or a service (Watzman, 1992). But what is it that makes us choose a specific product or service? This essay sheds light on the problems surrounding the development of technology that have led to a digitalized society where products are replaced by digital services. It also highlights a new professional role that has emerged from the digitalisation of society. Furthermore, the essay also enlightens on how a digital service's design might affect its users by examining how the music streaming services Spotify and Apple Music affect user's first impression of the service through a semiotic analysis. The results show that the design of a service is decisive for which target group the company is aimed at. And that the choice of functions maintains the interest of the users. In addition, the graphic design profession takes place through a development, where you may need to broaden your knowledge towards a digital competence. The essay opened up the question of whether there are more aspects that are based on the choice of service, such as the cost of the service and class differences.

La presente investigación tiene la finalidad de explicar cómo el E-Service Quality y la intención de uso que influyen, como variables independientes, en la E-Satisfaction denominada variable dependiente en las plataformas de servicio de streaming. Con ello, se busca comprender de mejor manera la satisfacción de los clientes durante el uso del servicio. Así mismo, el estudio realizará una investigación exhaustiva sobre las características principales de las variables involucradas, con el fin de poder comprender de manera eficaz dicho procedimiento. Por ello, el muestreo será no probabilístico debido a la población infinita del presente estudio y a los parámetros que se pueden establecer. La muestra estará conformada por hombres y mujeres con edades entre los 18 y 40 años y que utilicen de manera frecuente los servicios de las plataformas de streaming de TV. Por último, en el testeo estadístico se aplicarán correlaciones y regresiones lineales múltiples con el objetivo de establecer relaciones entre las variables analizadas. / The present research aims to explain how the E-Service Quality and the intention of use that influence, as independent variables, the E-Satisfaction called dependent variable in streaming service platforms. With this, we seek to understand the customer satisfaction during the use of the service better. At the same time, the study will carry out an exhaustive investigation on the main characteristics of the variables involved, to be able to understand this procedure effectively. Therefore, the sampling will be non-probabilistic due to the infinite population of the present study and the parameters that can be established. The sample will come from men and women between the ages of 18 and 40 and who use the services of the streaming TV platforms frequently. Finally, in the statistical testing, multiple linear correlations and regressions will be applied in order to establish relationships between the analyzed variables. / Trabajo de investigación

Users are shifting from traditional TV to video streaming platforms because of the flexibility of using these media. However, most studies on accessibility in media streaming platforms explore physical impairments. Despite ADHD and dyslexia affecting around 5 and 10 percent of the population, studies combining the experience in streaming services and this neurodiverse group are still limited. This study aims to understand how people with ADHD and dyslexia experience video streaming platforms. The investigation involved recruiting people from this neurodiverse population who consume streaming and facilitate sessions with semi-structured interviews and co-design. The results show that the participants did not always show empowerment to express their needs. The study suggests an explanation of the topics that will be covered during the sessions to prepare the participant for the co-design. By doing so, the participants can reflect on their experiences beforehand. Similarly, sending them a summary of how the design methodology works might help participants understand the importance of the process, giving them more empowerment before the session starts. These suggestions can support future studies involving this neurodiverse group to be more inclusive. / Mediakonsumenter flyttar från traditionell TV till streamingplattformar eftersom de är mer flexibla. De flesta studierna om tillgänglighet på streamingplattformar handlar däremot enbart om fysiska funktionsnedsättningar. Trots att ungefär 5 till 10 procent av befolkningen antingen har ADHD eller dyslexi är de få studier som tar upp neurodiversitet i samband med streamingtjänster. Den här studien försöker förstå hur personer med ADHD eller dyslexi upplever videostreamingplattformar. Undersökningen gick ut på att personer från den neurodiversa gruppen som använde streamingplattformar fick delta i semi-strukturerade intervjuer och co-design-sessioner. Resultaten visar att deltagarna ibland inte kände att de hade möjligheten att säga vad de tyckte. Den här studien föreslår att de ämnen som ska behandlas förklaras på förhand så deltagarna kan förbereda sig inför sessionen. Deltagarna kan på så sätt reflektera över sina egna erfarenheter på förhand. Att skicka en sammanfattning av hur designmetodik fungerar kan också hjälpa deltagarna förstå vikten av designprocessen, vilket stärker dem innan sessionen börjar. Den här förslagen är några sätt att öka gruppens makt i design-sessioner som möjliggör att framtida studier kan bli mer inkluderande.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-12-05T15:33:15Z No. of bitstreams: 1 Jorge Otávio Pinto Pouey de Oliveira_.pdf: 1107226 bytes, checksum: 9af9084c859cf494da3fffc258c8d826 (MD5) / Made available in DSpace on 2017-12-05T15:33:15Z (GMT). No. of bitstreams: 1 Jorge Otávio Pinto Pouey de Oliveira_.pdf: 1107226 bytes, checksum: 9af9084c859cf494da3fffc258c8d826 (MD5) Previous issue date: 2017-07-06 / Nenhuma / O uso constante de plataformas de streaming para acessar os mais diversos conteúdos é uma realidade. Diante deste quadro, podemos também enxergar estas plataformas assumindo funções neste ambiente digital que anteriormente eram realizadas pelos meios tradicionais de comunicação. Uma destas funções que podemos cogitar é a curadoria musical. O objetivo desta dissertação de mestrado é propor uma investigação e imersão na plataforma de streaming musical, o Spotify, e analisar de que forma ela opera para divulgar os seus conteúdos musicais, criando assim, através de suas estratégias curatoriais, uma noção de um novo jornalismo cultural. As bibliografias acionadas tematizam cultura da convergência, jornalismo cultural, radiojornalismo hipermidiático e curadoria, além de um questionário sobre hábitos de novos padrões de consumo de música seguido da respectiva análise. Dessa forma, este trabalho busca contribuir tanto para desmistificar o papel secundário do jornalismo cultural em relação a outras editorias, quanto entender as novas possibilidades de busca e uso de conteúdos que estão ao nosso alcance no ambiente digital. / The constant use of streaming platforms to access the most diverse content is a reality. Given this framework, we can also see these platforms assuming functions in this digital environment which were previously performed by traditional means of communication. One of these functions we can consider is music curatorship. The objective of this master's thesis is to propose an investigation and immersion in the musical streaming platform, Spotify, and to analyze how it operates to disseminate its musical contents, thus creating through its curatorial strategies a notion of a new cultural journalism. The bibliographies triggered include cultural convergence, cultural journalism, hypermedia radiojournalism and curation, as well as a questionnaire on habits of new patterns of music consumption followed by the respective analysis. Thus, this work seeks to contribute both to demystify the secondary role of cultural journalism in relation to other publications, and to understand the new possibilities of search and use of contents that are within our reach in the digital environment.

El presente trabajo de investigación está relacionado con la identificación del nivel de influencia que presentan los factores que forman parte de la Teoría Unificada de la Aceptación y Uso de Tecnología, y la Intención de Uso de las Plataformas de Streaming, tales como Netflix, Amazon Prime, Spotify; entre otras, en el caso de los usuarios Millennials. La importancia de este estudio radica en que la investigación busca relacionar e identificar las principales diferencias en la adaptación que las plataformas de streaming en el contexto peruano con respecto a investigaciones similares en otros contextos geográficos en donde las variables del UTAUT podrían o no verse alteradas. Para la investigación se evaluará una pequeña muestra de personas entre 18 y 30 años de manera probabilística y transversal con un cuestionario que utiliza ítems de respuestas ordinales realizado tomando como base cuestionarios de autores que realizaron investigaciones similares. Es necesario continuar con el estudio de estos factores, ya que a futuro puede llegar a ser un indicador resaltante en cuanto a los atributos que buscan estos usuarios al momento de utilizar estas plataformas, de tal forma que puedan adecuarse a lo que los usuarios esperan, a través de un hallazgo de estos factores. / This research work is related to the identification of the influence level presented by the factors that are part of the Unified Theory of Acceptance and Use of Technology, and the Intention of Use of Streaming Platforms, such as Netflix, Amazon Prime, Spotify; among others, in the case of Millennial users. The importance of this study lies in the fact that the research seeks to relate and identify the main differences in the adaptation of streaming platforms in the Peruvian context with respect to similar research in other geographical contexts where UTAUT variables may or may not be altered. For this research a small sample of people will be assessed between 18 and 30 years of probabilistic and transversely with questionnaire responses using ordinal items made taking as base questionnaires authors who conducted similar research. It is necessary to continue with the study of these factors, since in the future it may become a striking indicator in terms of the attributes that these users look for when using these platforms, in such a way that they can adapt to what users expect, through a finding of these factors. / Trabajo de investigación

Las plataformas streaming han tenido un rápido crecimiento a nivel global. Los consumidores ahora tienen a su disposición diversos servicios de streaming donde pueden ver lo que ellos quieren, en cualquier momento y lugar a un precio cómodo. A pesar de que Netflix, Amazon Prime y otras plataformas streamings de video brindan el mismo servicio, estas plataformas difieren en el content richness, las diferentes tarifas y la facilidad de uso. De tal manera, que las empresas tienen la responsabilidad de proporcionar la mejor calidad de servicio para una mayor satisfacción del usuario. Este estudio discutirá los factores de calidad de servicio en relación al grado de satisfacción del usuario en las plataformas streaming. / Streaming platforms have grown fast in the global market. Consumers now have at their disposal various streaming services where they can watch what they want, anytime, anywhere and at a comfortable price. Even though Netflix, Amazon Prime, and other video streaming platforms provide the same service, these platforms differ in content, different prices, and ease of usability. In such a way, companies have the responsibility to provide the best quality of service for greater user satisfaction. This study will discuss the quality of service factors in relation to the level of user satisfaction on the transmission platforms. / Trabajo de investigación

Vad händer när en produkt eller tjänst försämrar konsumentens välmående och förtjänsterna ökar ju mer detta sker? Ett etiskt dilemma har uppstått inom digitala plattformar, däribland videoströmningsplattformar (VSP), på grund av detta. En genomgående trend för VSP:ar men också inom e-handeln och mobilappar har visat sig vara nyttjandet av manipulativ design i användargränssnittet, så kallade mörka mönster (eng. Dark Patterns). Inom VSP:ar har Autouppspelningsfunktionen och Rekommendationer utsetts som stora anledningar till att konsumenterna fortsätter att titta. Etiska riktlinjer för UX-designers (de som formar användargränssnitt) kan vara en möjlig väg från detta, andra åtgärder som diskuterats har varit att lagstifta eller lägga tron i att konsumenterna själva kommer att välja bort de plattformar som använder manipulativ design. I syfte att undersöka respondenters medvetenheten om-, förmåga att hitta- och medveten om den potentiella påverkan- och förmåga att hitta mörka mönster på VSP:ar genomfördes en onlineenkät (n=56). Resultatet för undersökningen visar att även om användare i viss mån är medvetna om- och har förmågan att hitta en del av de givna mönsterna bär dessa skyddsegenskaper ingen signifikant relation till att få användaren att undgå att bli påverkad av manipulationen. / What happens when a product or service impairs the consumer's well-being? And profits increase the more this happens? An ethical dilemma has arisen within digital platforms, including video streaming platforms (VSPs), because of this. A consistent trend for VSPs but also for e-commerce and smartphone apps has proven to be the use of manipulative design in user interfaces, so-called Dark Patterns. Within VSPs, the Autoplay feature and Recommendations have been cited as big reasons for consumers to keep watching. Ethical guidelines for UX designers (the ones who shape user interfaces) could be a possible way out of this, other possible measures are to create a legislation or add to the belief that consumers will opt out of those platforms that contain manipulative design. In order to investigate the awareness of-, ability to find- and influence gained despite awareness of- and ability to find dark patterns on VSPs, an online survey was applied (n=56). The result of the investigation shows that even if users are aware to a certain extent and have the ability to find some of the given patterns, these protective properties do not having a significant relationship with the respondent being able to avoid influence from the patterns.

Esta investigación busca explicar cómo la influencia social, facilidad de uso, precio percibido, valor percibido y la satisfacción del servicio, denominadas variables dependientes influyen en la intención de la continuación del servicio como variable independiente, en los servicios de plataformas streaming. De modo que, podamos comprender el proceso que realiza el consumidor al momento de continuar renovando la suscripción mensual. Además, se busca enfocar en las principales características de las variables mencionadas, para poder explicar de forma íntegra este proceso. Para esto, se realizará un muestreo por conveniencia (no probabilístico) por medio de contactos de los investigadores, quienes recibirán el cuestionario por medio de redes sociales y diversos medios digitales. La muestra estará conformada por hombres y mujeres que están suscritos a plataformas streaming como: Netflix, Prime Video, Disney +, HBO Go, Spotify y Apple Music. Finalmente, la técnica estadística que se utilizará será la correlación y posteriormente se hará uso de la técnica de regresión para establecer relaciones entre las variables estudiadas / This research seeks to explain how social influence, ease of use, perceived price, perceived value, and service satisfaction, called dependent variables, influence the intention to continue the service as an independent variable, in streaming platform services. So, we can understand the process that the consumer goes through when continuing to renew the monthly subscription. In addition, it seeks to focus on the main characteristics of the mentioned variables, in order to fully explain this process. For this research, a convenience sampling (not probabilistic) will be carried out through contacts of the researchers, who will receive the questionnaire through social networks and various digital media. The sample will be made up of men and women who are subscribed to streaming platforms such as: Netflix, Prime Video, Disney +, HBO Go, Spotify and Apple Music. Finally, the statistical technique that will be used will be the correlation and later the regression technique will be used to establish relationships between the variables studied. / Trabajo de investigación