Syftet är att studera sambandet mellan kvinnor i styrelsen och hållbarhetsredovisningen hos företag börsnoterade i Sverige. Tidigare studier som genomförts i andra länder har visat att det finns ett positivt samband mellan andelen kvinnor i styrelser och ett företags hållbarhetsredovisning. Därför har vi i den här studien valt för att studera om andelen kvinnor i styrelsen kan hjälpa till att förklara mängden hållbarhetsredovisning även i bolag noterade på den svenska börsen, samt om andelen kvinnor kan förklara val av standard för hållbarhetsredovisningen. Studien har utgått från den positivistiska forskningsfilosofin och har en deduktiv ansats. Forskningsstrategin är kvantitativ och inhämtade sekundärdata från databasen Retriever samt årsredovisningar. Populationen i studien består av 318 företag noterade på svenska börsen där det slutliga urvalet blev 278 företag. Data har analyserats med hjälp av statistikprogrammet SPSS via en korrelationsanalys och slutligen en multivariat regressionsanalys. Studiens resultat finner inget samband mellan andelen kvinnor och mängd information i hållbarhetsredovisningen. Vi finner inte heller något samband mellan andelen kvinnor och val av ISO eller Global Compact som redovisningsstandard, dock finner vi ett samband med val av GRI som redovisningsstandard. Studien finner inte något enhälligt resultat som visar vilken den kritiska andelen kvinnor i styrelsen är. / The aim with the study is to study if there exists a relation between the number of women on board and the sustainability report in companies that´s listed on the Stockholm Stock Exchange. Earlier studies show a positive relation between the number of women on board and the sustainability reports. Therefore have we chosen to study this in companies listed on the Stockholm Stock Exchange. The study is based on positivist research philosophy and uses a deductive approach. We have used a quantitative method and used data from annual reports and Retriever. The population consists of 318, the final sample is 278 companies all listed at the Stockholm Stock Exchange. The data is analysed with the help of SPSS and we have done a correlation analysis and several regression analysis. The study could not find any relation between the number of women on board and the sustainability report. We also could not find any relation between the number of women on board and the choice of ISO or Global Compact. However, we could find a positive relation with GRI. The study could not find a conclusive result to show critical mass.

Made available in DSpace on 2016-03-15T19:32:53Z (GMT). No. of bitstreams: 1 Tatiana Gama Ricciprot.pdf: 4121722 bytes, checksum: b1407b476daec01c39ad86ba65b0c3e9 (MD5) Previous issue date: 2015-02-27 / The disclosure of information that is more than just financial by a company has become a necessity of the 21st century, and has driven the creation of several tools for communicating the social and environmental impact of companies, such as Social Balance, or Sustainability Reports. However, it has been observed that, often, the information contained within these reports is disconnected from the financial statements of the companies, which has led to discussions of integrated reporting. A group of studies was set up (an initiative of the Prince of Wales) in order to develop and provide some guidance on the integration of financial and non-financial information for the purposes of corporate reporting. Given the need for companies to integrate financial and non-financial information, to understand their impacts in other capitals, beyond the financial, and to show long-term value creation to their various stakeholders, especially capital investors, this study aimed, through an interventionist approach, to help SA Water Supply Company (SANASA) apply the guidelines presented by the International Integrated Reporting Council (IIRC) for integrated reporting, by suggesting the consolidation of the IIRC guidelines with those of the Global Reporting Initiative (GRI) in a series of phases, to be applied in the preparation of its Sustainability Report. Three of these phases were executed in this study, which serve as models for the company studied (SANASA) and can be used by other companies wishing to implement integrated reporting of financial and non-financial information according to both the IIRC guidelines and GRI guidelines. During the execution of these phases it was observed that the IIRC guidelines are broad, calling for meetings and training investments so that the company can incorporate integrated thinking into its actions, and thus result in a medium- to long-term process. The study also elaborates on the contributions, opportunities and challenges that occurred throughout the process of incorporating IIRC guidelines as they relate to the practical implementation of the integrated report and also as they differentiate the IIRC guidelines from others, facilitating the discussion about this new form of communication, which has been created to meet the specific needs of this century. / O disclosure de informações que não sejam apenas financeiras se apresenta como uma necessidade do século 21, que faz surgir algumas ferramentas de comunicação para as informações sociais e ambientais, tais como o Balanço Social, também chamado de Relatórios de Sustentabilidade. Porém foi observado que, muitas vezes, as informações constantes nesses relatórios, não se relacionavam com as demonstrações financeiras das empresas, o que fomentou a discussão a respeito do relato integrado. Assim montou-se um grupo de estudos, uma iniciativa do Príncipe de Gales, com o objetivo de fornecer orientações quanto à integração de informações financeiras e não financeiras. Nesse sentido, diante da necessidade da integração de suas informações financeiras e não financeiras, de conhecer os impactos em outros capitais, além do financeiro, e de demonstrar a criação de valor a longo prazo a seus diversos stakeholders, principalmente a seus fornecedores de capital, este trabalho buscou, através de uma abordagem intervencionista, auxiliar a empresa estudada Sociedade de Abastecimento de Água S.A. (SANASA), a utilizar as orientações do International Integrated Reporting Council (IIRC) para relato integrado, sugerindo em forma de etapas, uma consolidação das orientações do IIRC com as diretrizes da Global Reporting Initiative (GRI) para ser aplicada na elaboração do seu Relatório de Sustentabilidade. Foram aplicadas, portanto, neste trabalho três dessas etapas, que servem de modelo para a empresa estudada e que podem ser utilizados por outras empresas que pretendem iniciar o relato de suas informações financeiras e não financeiras conforme as orientações do IIRC e diretrizes da GRI. Durante a aplicação dessas etapas foi observado que as orientações do IIRC são amplas e que são necessários investimentos em treinamentos e reuniões para que a empresa consiga incorporar o pensamento integrado em suas ações, além de ser um processo de médio a longo prazo. O estudo também apresenta as contribuições, oportunidades e desafios ocorridos durante todo o processo de incorporação das orientações do IIRC o que colabora com os práticos na implantação do relato integrado e também difunde as orientações do IIRC, fomentando uma discussão quanto a essa nova forma de comunicação que tende a suprir as necessidades deste século.

O aumento significativo da deterioração das condições ambientais e sociais em muitas partes do mundo indicam que a sustentabilidade como um todo pode estar ameaçada. Assim a sustentabilidade empresarial tornou-se um objetivo bastante almejado e de fundamental importância não só para as empresas que sofrem constantes pressões sociais, mas também para toda a humanidade. Por esses motivos, cada vez mais empresas estão adotando relatórios de sustentabilidade para demonstrar seu engajamento com a sustentabilidade empresarial. Para tanto, é preciso utilizar indicadores adequados para a mensuração de desempenho dessas organizações em relação à sustentabilidade. Assim, esta dissertação analisou relatórios de sustentabilidade e identificou que o relatório de sustentabilidade GRI vem sendo utilizado não apenas como um relatório de transparência mas como um certificador, portanto tem como objetivo avaliar se o GRI pode ser analisada como ferramenta adequada para a caracterização de empresas brasileiras enquanto sustentáveis, por meio de revisão bibliográfica, pesquisa em modelos de indicadores de sustentabilidade e análise dos relatórios das seis empresas brasileiras atestadas como A+. Como resultado desta pesquisa verificou-se que o GRI deve ser melhorado em vários e importantes aspectos para que possa ser usado como certificador da Sustentabilidade Empresarial. / The significant increase of deteriorating environmental and social conditions in many parts of the world indicate that sustainability as a whole may be threatened. Thus corporate sustainability has become a very desired objective and of fundamental importance not only for companies that suffer constant social pressures, but also for all mankind. Thus, seek sustainability has come to represent a real need for organizations to be able to survive. For these reasons more and more companies are adopting sustainability reports to demonstrate their commitment to corporate sustainability. Thus, this dissertation examined sustainability reports and identified the GRI sustainability report has been used not only as a transparency report but as a certifier therefore aims to evaluate whether the GRI can be considered as suitable tool for characterizing companies while Brazilian sustainable, through literature review, research on models of sustainability indicators and analysis of the reports of the six Brazilian companies certified as A +. As a result of this research it was found that the GRI should be improved in several important respects so that it can be used as certifier Corporate Sustainability.

The primary purpose of this thesis is to provide a better understanding of the motivations that lead companies to engage in CSR reporting practices and to explore how such practices differ among industries within Sweden. Furthermore, the study attempts to explain the phenomena from the perspective of stakeholder theory. To do so, the study adopts a semi-structured qualitative interview with four Swedish companies which are currently reporting CSR performance and four companies which are not reporting CSR performance in four industrial categories. The companies selected in the study were asked to explain what made them decide to issue CSR reports or do not.The results show that the most important motivating factors are increasing shareholder value and reputation management by means of CSR reporting. The motivations in CSR reporting of different industrial sectors in Sweden are found similar to the cases of the previous research except for environmentally-sensitive industry. When companies in this industry decide to start reporting they do so to be perceived as environmentally-responsible to a broad set of stakeholders. In the next step, companies recognize that it can be important to a more narrow range of stakeholders such as institutional investors.When applying a stakeholder strategy matrix, two industry groups − environmentally sensitive industry and corporate governance-issues-sensitive industry show that the practice of CSR reporting is to communicate with traditional stakeholders, specifically, the shareholders, not with multi-stakeholders. This means that motivations for companies to engage in CSR reporting are led by diversified interests of traditional stakeholders rather than diversified types of stakeholders (Freeman, 1984). On the other hand, the supply chain issues-sensitive industry employs CSR reports as a mean of defending potential risks so as to manage the relationship with multi-stakeholders. In an ethical issues-sensitive industry, a more important factor considers incorporating sustainability to be beneficial to business which indicates taking care of traditional stakeholders.

Bakgrund Idag inkluderas arbetet med CSR i företagens verksamheter och de upprättar också hållbarhetsredovisningar vilket är en följd av ökade påtryckningar från samhället och företagets intressenter, däribland aktieägare. Tidigare studier konstaterar att informationen i hållbarhetsredovisningar varierar väldigt mycket vilket försvårar möjligheten att som läsare kunna utvärdera olika hållbarhetsredovisningar och jämföra mellan olika företag. Till exempel måste aktieägarna tolka och värdera CSR-aktiviteterna på rätt sätt för att det ska skapa ett värde för dem. Företagets arbete med CSR kan skapa värde genom att det ökar förtroendet hos intressenterna och vid negativa händelser skyddar det företaget.   Syfte Vårt syfte är att bidra med förståelse för hållbarhetsredovisningens användbarhet vid en jämförelse mellan olika företag samt vilken information som är viktig för aktieägare att utvärdera i hållbarhetsredovisningar.   Genomförande Vi har genomfört vår studie i linje med den kvalitativa metoden. Vi har samlat in empiri via sex semistrukturerade intervjuer. Analysen av det empiriska resultatet i förhållande till de teorier och de tidigare studierna som presenterats i vår teoretiska referensram har lett till fram till vår slutsats.   Resultat Studien visar att transparens, trovärdighet och väsentlighet är viktiga faktorer för aktieägare att utvärdera i hållbarhetsredovisningar. Aktieägare bör dessutom utvärdera risker, samt sannolikheten att dessa kommer inträffa och vad det kommer att få för konsekvenser. Vår studie visar att hållbarhetsredovisningarna är användbara vid en jämförelse mellan olika företag eftersom utvärderingen sker utifrån helhetsperspektiv, vilket gör att aktieägarna kan bortse att hållbarhetsrapporterna redovisar olika slags information. / Background Today companies include CSR in their operations and establish sustainability reports which is a consequence of increased pressure from society and company stakeholders, including shareholders. Previous studies find that the information in sustainability reports varies, which complicates the ability of readers to evaluate different sustainability reports and compare it between companies. For example, to receive value from the CSR-activities, shareholders must in a correct way interpret and value the activities. Companies' work with CSR can create value for shareholders by increasing the trust of stakeholders which leads to protection of the company when negative events occur.   Purpose Our purpose is to contribute to understanding the use of sustainability reports when comparing between different companies and what information that is important for shareholders to evaluate in sustainability reports.   Methods We conducted our study in line with the qualitative method. The empirical data was gathered through six semi-structured interviews. Analyses of the empirical result in relation to theories and previous studies presented in our theoretical framework led to our conclusions.   Results This study shows that transparency, credibility and essential are important factors for shareholders to evaluate in sustainability reports. Shareholders should also evaluate risks, as well as the probability that these will occur and what it will have for consequences. Our study shows that sustainability reports are useful when comparing different companies because the evaluation is based on the comprehensive picture, which allows shareholders to ignore the fact that the companies report different types of information.

Submitted by Carolina Jungmann Brito (carol@usina82.com.br) on 2018-08-28T21:22:08Z No. of bitstreams: 1 CarolinaJungmann-TrabalhoAplicado-V10.pdf: 1147572 bytes, checksum: 31e4b25d0ab4f33c2dee7ea9a0c0b07a (MD5) / Rejected by Simone de Andrade Lopes Pires (simone.lopes@fgv.br), reason: Prezada Carolina, O tema do trabalho anexo, está diferente do tema descrita na ATA. Excluir a palavra SUSTENTABILIDADE. Por favor, faça as alterações e submeta o trabalho novamente na biblioteca digital. Atenciosamente, Simone - SRA on 2018-08-30T17:33:13Z (GMT) / Submitted by Carolina Jungmann Brito (carol@usina82.com.br) on 2018-09-13T17:19:59Z No. of bitstreams: 1 CarolinaJungmann-TrabalhoAplicado-FINAL_13.09.18.pdf: 1164689 bytes, checksum: 535002a9def86af27f3e94a1a97045e1 (MD5) / Approved for entry into archive by Simone de Andrade Lopes Pires (simone.lopes@fgv.br) on 2018-09-14T19:58:56Z (GMT) No. of bitstreams: 1 CarolinaJungmann-TrabalhoAplicado-FINAL_13.09.18.pdf: 1164689 bytes, checksum: 535002a9def86af27f3e94a1a97045e1 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-09-17T13:07:29Z (GMT) No. of bitstreams: 1 CarolinaJungmann-TrabalhoAplicado-FINAL_13.09.18.pdf: 1164689 bytes, checksum: 535002a9def86af27f3e94a1a97045e1 (MD5) / Made available in DSpace on 2018-09-17T13:07:29Z (GMT). No. of bitstreams: 1 CarolinaJungmann-TrabalhoAplicado-FINAL_13.09.18.pdf: 1164689 bytes, checksum: 535002a9def86af27f3e94a1a97045e1 (MD5) Previous issue date: 2018-08-03 / Este estudo de caso investigou a capacidade de accountability do Itaú Unibanco em seus relatórios de sustentabilidade anuais conforme as diretrizes GRI ao longo dos anos de 2008 a 2017. A análise teve como pano de fundo a Teoria dos Stakeholders (FREEMAN, 1984) e envolveu a aplicação do framework proposto por Bouten et al. (2011) para avaliação da completude e abrangência dos relatórios, além de entrevista com a executiva de sustentabilidade do Itaú Unibanco. Os resultados obtidos evidenciam uma trajetória de contínuo aprimoramento na qualidade do relato do banco, com níveis de abrangência superiores a 80% nos últimos três anos. A pesquisa também mostrou a conexão entre as práticas de relato e a definição e atualização da estratégia de sustentabilidade da instituição, ambas amparadas no diálogo com stakeholders. Este trabalho contribui para ampliar o conhecimento sobre experiências empresariais e pode servir de referência para futuras avaliações sobre o Itaú Unibanco ou outras companhias do setor financeiro. / This case study investigated Itaú Unibanco's accountability capacity in its annual sustainability reports according to the GRI guidelines throughout the years of 2008 and 2017. The analysis was based on Stakeholders Theory (FREEMAN, 1984) and involved application of the framework proposed by Bouten et al. (2011) to evaluate the completeness and comprehensiveness of the reports, as well as an interview with Itaú Unibanco's sustainability executive. The results show a continuous improvement in the quality of the bank's report, with comprehensiveness levels above 80% in the last three years. The research also highlighted the connection between reporting practices and the definition and updating of the institution's sustainability strategy, both supported by the dialogue with stakeholders. This work contributes to increase knowledge about business experiences and can serve as a reference for future evaluations of Itaú Unibanco or other companies in the financial sector.

O presente trabalho aborda a adoção e divulgação de relatórios de sustentabilidade no setor das empresas produtoras de etanol do estado de São Paulo (2013-2015) com o objetivo de analisar a publicação de relatórios de sustentabilidade e a suficiência das informações nele divulgadas. Pretende-se propor um conjunto de Princípios, Critérios e Indicadores (PCI) de desempenho em sustentabilidade, específicos ao contexto da produção de etanol de cana-deaçúcar. O método de pesquisa se baseou em: estudo da adoção de governança corporativa; seleção dos relatórios de sustentabilidade publicados no triênio 2013-2015; definição dos elementos do conjunto (PCI) de avaliação do desempenho em sustentabilidade; avaliação da suficiência de informações publicadas nos relatórios de sustentabilidade; validação de conteúdo dos elementos do Conjunto PCI; e proposição final do Conjunto PCI. Os resultados indicaram que as empresas que declararam adotar governança corporativa representam 20,5% das empresas cadastradas na ANP no estado de São Paulo. As que publicaram relatórios de sustentabilidade representam 11,49% do setor, sendo elas parte das anteriores. Em relação à suficiência de informações, a empresa com maior pontuação obteve 38,26% de suficiência de seu conteúdo, ou seja, bem abaixo dos 50%. As empresas com capital aberto obtiveram posições intermediárias, face às pressões externas por divulgação de informações. A omissão de publicações de informações relevantes foi observada em todas, sendo que 9 das 10 empresas estudadas omitiram informações sobre multas e sanções de aspecto socioambiental. Em relação aos indicadores, os novos propostos obtiveram a melhor pontuação média, superior aos indicadores oriundos do modelo GRI, que já são demandados para a publicação nos relatórios das empresas. A publicação de informações dos indicadores novos propostos superior aos outros indicadores ressaltou a relevância das informações, tanto para as empresas quanto para a academia, pois sua publicação não foi exigida pelo modelo de relatório adotado. De forma geral, pode-se dizer que o setor, como um todo, encontra-se no início de uma jornada em busca do aumento de sua sustentabilidade, sendo que a falta de transparência generalizada denota que há muitos desafios a serem superados, principalmente na divulgação de informações. / This thesis approaches the adoption and disclosure of sustainability reports on ethanol industry of São Paulo State on 2013-15, aiming to analyzing the sufficiency of information disclosed on company\'s reports. A set of Principles, Criteria and Indicators (PCI), specific to the production of sugarcane ethanol is proposed to evaluate the performance on sustainability. The steps of research were based on: study of corporate governance adoption on ethanol São Paulo State industry; gathering of sustainability reports published during 2013 to 2015; definition of PCI elements to the evaluation of performance on sustainability; sufficiency assessment of information disclosed on reports; validation of PCI elements; and final proposition of PCI. The analysis has indicated that only 20.5% of companies authorized by National Petroleum, Natural Gas and Biofuel Agency (NPA) on São Paulo State has declared the adoption of corporate governance, whereas 11.49% of companies authorized by NPA has published sustainability reports. The best score among all companies which were studied represented 38.26% on sufficiency assessment, which is below the 50% attendance. Public companies reached intermediate scores, despite external pressures and demands to disclose information, what could lead these companies to higher scores. Some relevant information was omitted in general ways, 9 to 10 companies did not disclose information about socioenvironmental fines. According to the assessment, the new indicators proposed has reached higher scores among the indicator types who compose PCI set, superior than indicators from GRI model, which are already required by on sustainability reports. PCI indicators has reached 62.5% of validation, which represented the definition of 64 indicators to form the basic elements of proposed set. The fact of new indicators proposed have reached higher results appointed to the relevance of these specific information to sugarcane ethanol context. In additional, these results highlighted the need to embody the new indicators proposed to tackled information nonrequired by other sustainability report models. In general ways, the ethanol industry has a long path to increase its sustainability, mostly on disclosure of sustainability.

The establishment of sustainability reports has become more prominent among companies the last decades as well as the demand to be able to compare these reports. There are many variables which affect the comparability of sustainability reports, partly the difficulty with the actual definition of the term sustainability as well as the lack of regulations and directives regarding the matter. Further, the style of the texts has bearing on the comparability since the rhetoric of the company affects how sustainability is communicated in the sustainability reports. The aim of this study is to create an understanding of how sustainability is communicated by the three largest companies within the construction- and development industry in Sweden, as well as to see if their sustainability reports are comparable. Through a discourse analysis it is examined how sustainability is communicated in the companies’ sustainability reports. The result shows that the discourse of sustainability is institutionalized by the companies. It is possible to identify a homogeneity since all the companies studied account for their corporate social responsibility, their environmental impact as well as how they strive for conducting a safe, legal and corruption-free business. The result also shows that depending on what the companies choose to communicate, in combination with what rhetorical argument is used to convey the information, it impacts the comparability. The study indicates that the comparable information regarding sustainability has a greater feature of logos argumentation where the texts are supported with statistics and data. This information has a greater opportunity to be compared within the company itself over time but also between the different companies, given that the information meets the basic criteria regarding consistency and uniformity. In the future, it would be of interest to study the comparability of sustainability reports within the construction- and development industry on a larger scale, for instance by comparing companies from different European countries. Further, a similar comparative study of big versus small companies could provide knowledge regarding if sustainability is institutionalized within the whole construction- and development industry. / Upprättandet av hållbarhetsredovisningar hos företag har blivit mer framträdande under de senaste decennierna, tillika efterfrågan om att kunna jämföra dessa rapporter. Det finns många faktorer som påverkar jämförbarheten av hållbarhetsredovisningar, dels svårigheten med definitionen av hållbarhet samt avsaknaden av reglering med tydliga direktiv. Dessutom har texternas utformning en inverkan på jämförbarheten, där företagens retorik påverkar hur de väljer att kommunicera hållbarhet i sina hållbarhets-rapporter. Syftet med denna studie är att skapa en förståelse hur hållbarhet kommuniceras hos de tre största företagen inom bygg- och fastighetsbranschen i Sverige, samt att se om denna hållbarhetsinformation går att jämföra. Genom en diskursanalys undersöker vi hur hållbarhet kommuniceras i företagens hållbarhetsrapporter, där resultatet påvisar att diskursen hållbarhet är institutionaliserad hos de studerade företagen. Det går att identifiera en homogenitet då samtliga företag redogör för hur de tar ett socialt ansvar, sin miljöpåverkan samt hur de strävar efter säkra affärer. Resultaten påvisar även att beroende på vad företagen väljer att kommunicera, i kombination med vilket retoriskt argument som används för att förmedla informationen, har en inverkan på jämför-barheten. Studien indikerar att den hållbarhetsinformation som går att jämföra har större inslag av logosargumentation, där texterna styrks med hjälp av statistik och data. Denna information har en större möjlighet att jämföras inom företaget över tid men även mellan företagen, givet att informationen uppfyller de grundläggande kriterierna om konsekvens och enhetlighet. I framtiden vore det av intresse att se hur jämförbarheten av hållbarhets-redovisningar inom bygg- och fastighetsbranschen ser ut på en större skala, som till exempel i fler europeiska länder. Vidare skulle en liknande jämförande studie mellan stora och små företag bidra med kunskap om hållbarhet är institutionaliserad inom hela bygg- och fastighetsbranschen.

Hållbarhetsrapporter utförs årligen av företag i enligt svensk lag. Rapporten kommunicerar hur företagens hållbarhetsarbete har genomförts under det senaste året. Detta innebär att företag ges utrymme att presentera sitt hållbarhetsarbete och på så sätt välja hur budskapet ska kommuniceras. Det är dock inte givet att det uttryckta budskapet nödvändigtvis är det som är av intresse, utan vad som är det underliggande budskapet. Den teoretiska utgångspunkten för uppsatsen har varit teori som behandlar hållbarhetskommunikation tillsammans med en fördjupning av moraliska känslor av stolthet och skuld. Syftet med denna studie har varit att undersöka hur företag kommunicerar underliggande känslor kring stolthet och skuld i sin hållbarhetsrapportering, och hur kommunikationen om hållbarhet påverkar gestaltningen av företags hållbarhetsarbete. Detta genom att svara på forskningsfrågorna: hur kommunicerar företag underliggande känslor av stolthet i hållbarhetsrapporter​, hur kommunicerar företag underliggande känslor av skuld i hållbarhetsrapporter samt hur bidrar denna kommunikation av känslor till gestaltningav företagets hållbarhetsarbete? En form av netnografisk undersökning genomfördes på hållbarhetsrapporterna med hjälp av nyckelord. Utifrån denna undersökning identifierades flertal sammanhang där stolthet och skuld kunde utläsas. Resultaten bearbetades sedan genom innehållsanalys, vilket möjliggjorde eftersökningar av mönster samt tolkningar av det underliggande kommunicerade budskapet. Samtliga företag visade efter analys på underliggande känslor av stolthet och skuld med varierande grad av övermodig stolthet och autentisk stolthet, samt både skuld med och utan spår av empati. Analys av resultat medförde slutsatsen att tolkningen av företagens hållbarhetskommunikation är komplex. Gestaltning av underliggande känslor genom kommunikation av hållbarhetsarbete påverkar hur budskapet kring hållbarhet uppfattas. / Sustainability reports are carried out annually by companies according to Swedish accounting law. The report communicates how companies sustainability work has been performed during the past year. This facilitates the companies to present their sustainability work and thus to choose how the message is to be communicated. However, it is not given that the expressed message is necessarily what is of interest, but what lies beneath the message. The theoretical background for this essay has been theory which processes sustainability communication along with a deepening of moral feelings of pride and guilt. The purpose of this study has been to examine how companies communicate underlying feelings of pride and guilt in their sustainability reporting, and how the communication of sustainability affects the perception of the companies' sustainability work. This by answering the research questions: how does underlying themes of emotions show pride in companies' sustainability reporting ,how does underlying themes of emotions show guilt in companies´ sustainability reporting and how does this communication of emotions contribute to the figuration of the company’s sustainability work? A form of netnographic survey was conducted on sustainability reports using keywords, which resulted in several contexts where pride and guilt could be found. The results were then processed through content analysis, which allowed the search for patterns and to interpret the underlying communicated message. By analysis, all companies showed underlying feelings of pride and guilt, with varying degrees of hubristic pride and authentic pride, as well as guilt with and without traces of empathy. Discussion of results and analysis accounted in the conclusion that the interpretation of companies' sustainability communication is complex. The figuration of underlying emotions through communication of sustainability affects how the message of sustainability is perceived. This report is written in Swedish.

Hållbarhetsredovisning är ett instrument som har två grundläggande funktioner: ett instrument för ökad transparens och ett för styrning av hållbarhetsprocesser. Transparensperspektivet innefattar hur företaget genom sin hållbarhetsredovisning kan presentera sitt hållbarhetsarbete så att det blir mer synligt för dess intressenter. Styrningsperspektivet handlar om hur företag kan kontrollera, mäta och målstyra de hållbarhetsfrågor som anses vara viktiga genom hållbarhetsredovisning. I dagsläget är det framförallt större företag som väljer att hållbarhetsredovisa. Forskning visar att företag inom miljökänsliga branscher lägger större vikt vid hållbarhetsredovisning än företag inom mindre miljökänsliga branscher. Under hösten 2016 infördes en lagändring i årsredovisningslagen som innebär att alla stora svenska företag är skyldiga att hållbarhetsredovisa. Eftersom bankerna är en mäktig aktör i kampen för en hållbar utveckling vill vi undersöka hur lagkravet har påverkat bankernas hållbarhetsredovisning och även om bankernas hållbarhetsredovisning håller på att utvecklas till en standard för branschen. Syftet med uppsatsen är att undersöka förekomsten av förändringar i hur företag inom den svenska bankbranschen redovisar sitt hållbarhetsarbete efter införandet av den nya redovisningslagen. Vidare vill vi undersöka förekomsten av likheter mellan bankernas hållbarhetsredovisning och om det går mot en normativ riktning för branschen. Vår studie ska bidra till den befintliga forskningen inom området för hållbarhetsredovisning. För att kunna besvara på vårt syfte har vi valt en kvalitativ forskningsstrategi med en deduktiv forskningsansats. Vår forskning utgår från befintliga teorier på området och syftet är att undersöka om vi kan finna bevis för dessa teorier i vår forskning. Vår analys visar att det har skett en tydlig förändring i hur bankerna kommunicerar de olika nyckelorden och den kontext inom vilken orden används. För samtliga banker har det skett en markant ökning av ord kopplat till kontexten ledningsperspektiv och värderingar och principer. Dessutom har andelen ord kopplat till kontexten framtida planer minskat avsevärt. En annan slutsats som vi har kunnat dra är att det nya lagkravet även har bidragit till en ökad jämförbarhet av hållbarhetsredovisningen mellan företag inom samma bransch. Det kan förklaras med att företag inom samma bransch oftast har samma utmaningar, risker och centrala resultatindikatorer. / Sustainability reporting is an instrument that has two basic functions: an instrument for increased transparency and one for controlling sustainability processes. The transparency perspective includes how the company can present its sustainability work through its sustainability report so that it becomes more visible to its stakeholders. The governance perspective is about how companies can control, measure and target the sustainability issues that are considered important through sustainability reporting. At present, it is mainly large companies that choose to make sustainability reports. Research shows that companies in environmentally sensitive industries place greater emphasis on sustainability reporting than companies in less environmentally sensitive industries. In autumn 2016, a legislative amendment was introduced in the Annual Accounts Act, which means that all major Swedish companies are obliged to report on sustainability. As the banks are a powerful player in the struggle for sustainable development, we want to investigate how the legal requirement has affected the banks 'sustainability report and even if the banks' sustainability report is developing into a standard for the industry. The purpose of the thesis is to investigate the occurrence of changes in how companies in the Swedish banking industry report their sustainability work after the introduction of the new Accounting law. Furthermore, we want to investigate earlier times of similarities between the banks' sustainability reporting and whether it is moving towards a normative direction for the industry. Our study will help with existing research in the area of sustainability reporting. In order to answer our purpose, we have chosen a qualitative research strategy with a deductive research approach. Our research is based on existing theories in the area and the purpose is to investigate whether we can find evidence for these theories in our research. Analyzes show that there has been a clear change in how the banks communicate the various keywords and the context within it or the words. For all banks, there has been a significant increase in words linked to the context management perspective and values and principles. In addition, the proportion of words linked to the context of future plans has decreased significantly. Another conclusion we have been able to draw is that the new legal requirement also contributes to increase Affordability of the Sustainability Report between companies within the same industry. This can be explained by companies in the same industry often have the same challenges, risks and key performance indicators.