Este trabalho buscou compreender como se configuram os saberes acerca da sustentabilidade de alunos de Graduação em Administração da UFRGS. As relações sociais, contextuais e materiais foram exploradas durante as atividades da disciplina de Gestão Socioambiental nas Empresas, a partir da perspectiva da aprendizagem baseada em práticas, do conceito de knowing-practice e de uma descrição detalhada das cenas de ação. O conceito de knowing-practice transmite a ideia de construção social do conhecimento e estabelece uma relação de equivalência entre saber e praticar. Para analisar os processos de ensino-aprendizagem e a constituição dos saberes acerca da sustentabilidade foi conduzido um estudo etnográfico onde foram identificadas e descritas as práticas de duas turmas de Graduação em Administração da UFRGS, durante os meses de março e dezembro de 2017. As descrições revelam que a aprendizagem e o saber são construídos e reconstruídos constantemente pelas práticas do coletivo. Os processos de aprender e organizar estão interconectados e são mediados pelas práticas. O saber é processual, relacional e emerge das ações situadas. Os achados em campo revelaram um entrelaçamento dinâmico e heterogêneo dos elementos (pessoas, tecnologia, ideias, discurso e ações) presentes no contexto das ações situadas na sala de aula O saber e o fazer enactados foram percebidos no discurso quando os estudantes relataram a substituição de práticas insustentáveis por outras sustentáveis a partir das experiências vivenciadas na disciplina de Gestão Socioambiental nas Empresas. A Educação Sustentável precisa recuperar o saber sensível para a construção do conhecimento. A prioridade dada ao saber técnico e normativo desumaniza e deixa de lado o saber pré-verbal, emocional e afetivo. O constante artesanar das experiências precisa envolver os estudantes e engajá-los em projetos e ações situadas que façam sentido. A construção coletiva da realidade a partir de processos reflexivos, colaborativos e com resultado tangível, seria uma possibilidade de aprendizagem e construção de saberes acerca da sustentabilidade. Um caminho para a compreensão da aprendizagem social acerca da sustentabilidade é a reflexividade. Novas posições discursivas e político-pedagógicas, menos normativas, especializadas e individuais poderiam colaborar com a construção de conhecimento no campo da educação e da sustentabilidade. / This scientific research intended to comprehend what constitutes the knowledge about sustainability from undergraduate students taking the Business Administration course at UFRGS. The social, contextual, and material relations were explored throughout the activities from the Socio-environmental Business Management subject, based on the practice-based perspective, the knowing-practice concept, and the detailed description of the action taken. The concept of knowing-practice brings the idea of the social construction of knowledge, establishing that the practice and the theoretical knowledge have equal relevance. In order to analyse the teaching-learning processes and the development of knowledge in the area of sustainability, an ethnographic study was conducted in wich the practices from two of UFRGS's Business Administration classes were identified and described, from March to December of 2017. The descriptions which this research yielded reveal that knowledge and learning are built and rebuilt continuously by collective practices. The learning and organizational processes are interconnected and mediated by the practice. Knowledge is processual, intertwined, and emerges from situational actions. The findings in the field revealed a dynamic and heterogeneous interweaving of the elements (people, technology, ideas, discourse and actions) present in the context of the actions located in the classroom Knowing-in-practice were perceived in the discourse, when the students reported the substitution of unsustainable practices for other sustainable ones starting from the experiences lived in the Socio-environmental Business Management subject. Sustainable Education needs to recover sensitive to the construction of knowledge. The priority given to technical and normative knowledge dehumanizes and leaves aside the pre-verbal, emotional and affective knowledge. The constant craftsmanship of experiences needs to involve students and engage them in projects and actions that make sense. The collective construction of reality from reflective and collaborative processes with tangible results, would be a possibility to learn and build knowledge about sustainability. One way to understand social learning about sustainability is reflexivity. New discursive and political-pedagogical positions, less normative, specialized and individuals could collaborate with the construction of knowledge in the field of education and sustainability.

Enquanto caminhamos para a terceira década no século XXI, o mundo enfrenta problemas expressivos e complexos, interligando desenvolvimento e estilo de vida, sem esquecer alguns desafios um pouco mais urgentes, como o aumento das desigualdades sociais, desmatamento e desaparecimento de espécies, mudanças climáticas, qualidade e escassez de água, e segurança alimentar. Ainda que possamos identificar os resultados do modelo positivista e mecanicista de desenvolvimento adotado, em especial no mundo ocidental, temos sido incapazes de agir para evitar a destruição do planeta. A educação popularizada nos últimos séculos, com o objetivo de sustentar e promover o modelo de desenvolvimento em questão, enfrenta um movimento global de contestação, e tampouco tem conseguido evoluir. Frente a esse panorama, este estudo, de caráter exploratório, faz uso da teoria da Educação Sustentável como ponto de apoio para propor uma metodologia de Aprendizagem Baseada em Projetos (ABP) em turmas do curso de Administração de Empresas, e compreender os efeitos da ABP quando aplicada no ensino de Sustentabilidade. A Teoria da Aprendizagem Experiencial (TAE) dá o suporte teórico para o entendimento dos processos vividos pelos participantes da pesquisa. Para viabilizar a concepção, aplicação e acompanhamento dos resultados e verificar a percepção dos discentes, a metodologia utilizada foi a Pesquisa Ação Participante (PAP). Durante os doze meses de pesquisa no campo, foi possível desenvolver dois ciclos de aplicação da ABP, onde mais de 150 alunos construíram projetos que se propuseram ultrapassar os muros da universidade e influenciar a comunidade, tendo a sustentabilidade como tema transversal e conector das propostas desenvolvidas O estudo apoia-se na percepção dos alunos, através de processos contínuos de feedback e recursivos de adaptação da metodologia, para refinar a proposta metodológica de aplicação da ABP e verificar a percepção dos alunos com relação à proposta desenvolvida. Ainda que haja estranhamento por parte dos estudantes em um primeiro momento (a característica mais progressista da disciplina, que coloca o aluno em uma posição de protagonismo, em muitos casos induz à incapacidade ou não interesse em exercer esse papel), ao final do semestre, após repetidos processos de reflexão sobre a experiência vivida, o desconforto em geral é ressignificado como aprendizado. Tal qual a TAE e a PAP, a proposta desse trabalho é avançar no entendimento das formas e resultados possíveis de serem atingidos com o uso da ABP tendo a sustentabilidade como contexto, porém tendo clareza sobre a complexidade da temática e a recursividade do processo de aprendizagem e sobre espaços para melhorias e adequações da metodologia. Esperamos que esse movimento possa inspirar outros colegas docentes a fazer uso da ABP ou outras metodologias ativas que ajudem na transformação urgente e necessária que vivemos hoje. / As we move towards the third decade of the 21st century, the world faces significant and complex problems involving development and lifestyle, added by some more urgent challenges, such as increase in social inequalities, deforestation and extinction of species, climate change, and water scarcity and food safety. Although we can identify the results of the positivist and mechanistic model of development adopted in the Western world in particular, we have been unable to act in order to prevent the destruction of the planet. The education popularized in recent centuries with the aim of supporting and promoting the development model mentioned is being challenged in a global scale and has not been able to evolve. This exploratory study makes use of the Sustainable Education theory as a fulcrum in order to propose a Project-Based Learning (PBL) methodology in business administration courses and understand the effects of PBL when applied to sustainability teaching. The Theory of Experiential Learning (TEL) gives the theoretical support for understanding the processes experienced by the study subjects. Participant Action Research (PAR) was used as methodology to facilitate the design, implementation and monitoring of results, and verify the perceptions of students. During the twelve months of field research, it was possible to develop two application cycles of PBL, where more than 150 students built projects targeting a public wider than the university community, using sustainability as an overarching theme connecting propositions The study is based on the students' perception through continuous feedback and recursive processes of methodology adaptation in order to refine the methodological proposition of application of PBL and verify the students' perception regarding the proposition developed. Although the students were initially uncomfortable (given the progressive characteristic of the course, which puts the student in a position of prominence, often making students feel unable to or not interested in playing this role), this discomfort is generally resignified as learning at the end of the semester, after repeated processes of reflection on the experience. Similar to TEL and PAR, the intention of this thesis is to advance our understanding of the forms and results achieved with the use of PBL having sustainability as context, while being aware of how complex the theme is and how recursive the learning process is. We also acknowledge that there is room for improvement and adaptation of the methodology. We hope that this initiative may inspire fellow educators to make use of PBL or other active methodologies in order to assist them in the urgent transformation which is needed today.

Enquanto caminhamos para a terceira década no século XXI, o mundo enfrenta problemas expressivos e complexos, interligando desenvolvimento e estilo de vida, sem esquecer alguns desafios um pouco mais urgentes, como o aumento das desigualdades sociais, desmatamento e desaparecimento de espécies, mudanças climáticas, qualidade e escassez de água, e segurança alimentar. Ainda que possamos identificar os resultados do modelo positivista e mecanicista de desenvolvimento adotado, em especial no mundo ocidental, temos sido incapazes de agir para evitar a destruição do planeta. A educação popularizada nos últimos séculos, com o objetivo de sustentar e promover o modelo de desenvolvimento em questão, enfrenta um movimento global de contestação, e tampouco tem conseguido evoluir. Frente a esse panorama, este estudo, de caráter exploratório, faz uso da teoria da Educação Sustentável como ponto de apoio para propor uma metodologia de Aprendizagem Baseada em Projetos (ABP) em turmas do curso de Administração de Empresas, e compreender os efeitos da ABP quando aplicada no ensino de Sustentabilidade. A Teoria da Aprendizagem Experiencial (TAE) dá o suporte teórico para o entendimento dos processos vividos pelos participantes da pesquisa. Para viabilizar a concepção, aplicação e acompanhamento dos resultados e verificar a percepção dos discentes, a metodologia utilizada foi a Pesquisa Ação Participante (PAP). Durante os doze meses de pesquisa no campo, foi possível desenvolver dois ciclos de aplicação da ABP, onde mais de 150 alunos construíram projetos que se propuseram ultrapassar os muros da universidade e influenciar a comunidade, tendo a sustentabilidade como tema transversal e conector das propostas desenvolvidas O estudo apoia-se na percepção dos alunos, através de processos contínuos de feedback e recursivos de adaptação da metodologia, para refinar a proposta metodológica de aplicação da ABP e verificar a percepção dos alunos com relação à proposta desenvolvida. Ainda que haja estranhamento por parte dos estudantes em um primeiro momento (a característica mais progressista da disciplina, que coloca o aluno em uma posição de protagonismo, em muitos casos induz à incapacidade ou não interesse em exercer esse papel), ao final do semestre, após repetidos processos de reflexão sobre a experiência vivida, o desconforto em geral é ressignificado como aprendizado. Tal qual a TAE e a PAP, a proposta desse trabalho é avançar no entendimento das formas e resultados possíveis de serem atingidos com o uso da ABP tendo a sustentabilidade como contexto, porém tendo clareza sobre a complexidade da temática e a recursividade do processo de aprendizagem e sobre espaços para melhorias e adequações da metodologia. Esperamos que esse movimento possa inspirar outros colegas docentes a fazer uso da ABP ou outras metodologias ativas que ajudem na transformação urgente e necessária que vivemos hoje. / As we move towards the third decade of the 21st century, the world faces significant and complex problems involving development and lifestyle, added by some more urgent challenges, such as increase in social inequalities, deforestation and extinction of species, climate change, and water scarcity and food safety. Although we can identify the results of the positivist and mechanistic model of development adopted in the Western world in particular, we have been unable to act in order to prevent the destruction of the planet. The education popularized in recent centuries with the aim of supporting and promoting the development model mentioned is being challenged in a global scale and has not been able to evolve. This exploratory study makes use of the Sustainable Education theory as a fulcrum in order to propose a Project-Based Learning (PBL) methodology in business administration courses and understand the effects of PBL when applied to sustainability teaching. The Theory of Experiential Learning (TEL) gives the theoretical support for understanding the processes experienced by the study subjects. Participant Action Research (PAR) was used as methodology to facilitate the design, implementation and monitoring of results, and verify the perceptions of students. During the twelve months of field research, it was possible to develop two application cycles of PBL, where more than 150 students built projects targeting a public wider than the university community, using sustainability as an overarching theme connecting propositions The study is based on the students' perception through continuous feedback and recursive processes of methodology adaptation in order to refine the methodological proposition of application of PBL and verify the students' perception regarding the proposition developed. Although the students were initially uncomfortable (given the progressive characteristic of the course, which puts the student in a position of prominence, often making students feel unable to or not interested in playing this role), this discomfort is generally resignified as learning at the end of the semester, after repeated processes of reflection on the experience. Similar to TEL and PAR, the intention of this thesis is to advance our understanding of the forms and results achieved with the use of PBL having sustainability as context, while being aware of how complex the theme is and how recursive the learning process is. We also acknowledge that there is room for improvement and adaptation of the methodology. We hope that this initiative may inspire fellow educators to make use of PBL or other active methodologies in order to assist them in the urgent transformation which is needed today.

This nested case study inquires about the partnership between primary school teachers and local actors within the wood industry to perform a place-based educative lesson in the Swiss region of Gruyère Pays-d’Enhaut. Five different cases relate the encounter between a teacher and a local actor and enable the description of the particularities and outcomes of such partnerships. After observing activities and interviewing the members of the partnerships, the researcher analyzes the data by comparing the cases and using a Cultural Historical Activity Theory (CHAT) model to describe the system of activity resulting from the partnership.  The study reveals that a win-win effect is present in the partnership teacher/local actor, despite some tensions regarding the role of the members. While the teacher is using the partnership as a valuable resource to create a succession of meaningful experiences for learning, the local actor is using it to get some recognition for his work and share his message within the community. This implies requestioning the role of school in society, as the institution becomes helpful not only for the young generation but also to empower the local community and its cohesion.   Outcomes in terms of experiential learning are discussed, along with the processes of decolonization and reinhabilitation inherent to the approach. The relevance of such partnership is also discussed as a tool to implement Environmental and Sustainable Education (ESE), as the findings reveal its great potential for working on Sustainable Development Goals (SDGs) and issues that concern the local community, englobing the values expressed by its members. The crucial role of the teachers to ensure the adequacy of the approach is enhanced.

This qualitative research investigates how educators in Hanoi, Vietnam, perceive and utilize place-based approaches in teaching green buildings (TGBs) to deliver education for sustainable development (ESD) lessons. The study involved twelve middle school teachers from five green schools. The interview was the primary data collection of this research. After conducting interviews with participants, thematic analysis was employed to identify five key themes: (1) benefits, (2)limitations, (3) suggestions, (4) planning with TGBs, and (5) teaching activities with place-based education (PBE). The findings revealed that TGBs’ design patterns support their teaching and serve as a tool to foster a stronger connection with nature and the environment, ultimately enhancing pro-sustainable elements in ESD. However, these instructors encounter significant challenges rooted in the Vietnamese cultural context and a lack of support from the school. Teachers can implement some place-based teaching principles into their lessons, but to maximize the teaching potential of TGBs, they must place greater emphasis on the role of place within TGBs and encourage students to be more mindful when learning with TGBs.

Esta investigação insere-se na linha de pesquisa Sociedade, Economia e Estado do Programa de Pós-Graduação em Integração da América Latina e tem como principal objetivo estudar o novo modelo educacional de ensino superior da União Européia e discutir sua implantação na América Latina. Inicialmente, é feito um breve relato sobre a expansão do sistema educacional superior na Europa e sua associação aos interesses econômicos. Apresentamos o processo de convergência do Ensino Superior europeu, denominado Processo de Bolonha, seus níveis de formação (graduação, mestrado e doutorado), suas propostas de mobilidade estudantil e profissional e seu sistema de equivalência de créditos. O estudo volta-se, então, para a América Latina, focalizando sua integração - essencialmente econômica - e a sua formação universitária. Após essa contextualização, define-se competência e, em seguida, Pedagogia por Competências, estratégia pedagógica preconizada por Bolonha por meio do projeto Tuning (União Européia) e de seu correspondente Tuning América Latina, para atender aos interesses do setor produtivo. Esses projetos se propõem a determinar pontos de referência para as competências genéricas e específicas de cada curso universitário e de cada disciplina curricular. É realizada análise da Pedagogia por Competências voltada para a competência profissional, sua utilidade e sua efetividade social, no contexto analítico de um processo de convergência educacional continental em andamento. Verifica-se que nas últimas décadas a União Européia está introduzindo a formação profissional como interesse estratégico para o desenvolvimento organizacional. A América Latina se esforça para seguir o mesmo percurso. A principal consequência é a adoção, em larga escala, de uma política de ensino superior profissionalizante em detrimento de uma formação social humanista e crítica. A proposta é a adoção de uma Pedagogia por Competências alinhada à formação integral dos indivíduos, dando respaldo a uma educação, crescimento econômico e desenvolvimento social sustentáveis. / This study is part of the research line Society, Economy and State of the Post Graduate Program of Integration in Latin America and its main objective is to discuss the new educational model implemented in the European Union and speculate about its deployments in Latin America. To contextualize the study is made a brief report of the expansion of higher education system and its association with the productive sector. We present the convergence of European higher education system, called Bologna Process, their levels (graduation degree, masters and PhD), their proposals for professional and student mobility and its system of equivalence of credits. The study turns to Latin America, its integration - mainly economic - and its higher education system. Following this context, competence is defined. Afterwards is defined Pedagogy based on Competencies, the teaching strategy recommended by Bologna through the Tuning project (European Union) and its corresponding Tuning Latin America, to attend economic interests. These projects are designed to determine points of reference for generic and specific competencies for the careers and its curricula. During the last decades the European Union is introducing vocational training as a strategic interest for organizational development. Latin America follows the same route. The main consequence is the widespread adoption of a higher education policy that does not consider the social and humanistic basis. The proposal is to adopt a Pedagogy based on Competencies that supports a long-lasting and sustainable education, economic growth and social development.

Esta investigação insere-se na linha de pesquisa Sociedade, Economia e Estado do Programa de Pós-Graduação em Integração da América Latina e tem como principal objetivo estudar o novo modelo educacional de ensino superior da União Européia e discutir sua implantação na América Latina. Inicialmente, é feito um breve relato sobre a expansão do sistema educacional superior na Europa e sua associação aos interesses econômicos. Apresentamos o processo de convergência do Ensino Superior europeu, denominado Processo de Bolonha, seus níveis de formação (graduação, mestrado e doutorado), suas propostas de mobilidade estudantil e profissional e seu sistema de equivalência de créditos. O estudo volta-se, então, para a América Latina, focalizando sua integração - essencialmente econômica - e a sua formação universitária. Após essa contextualização, define-se competência e, em seguida, Pedagogia por Competências, estratégia pedagógica preconizada por Bolonha por meio do projeto Tuning (União Européia) e de seu correspondente Tuning América Latina, para atender aos interesses do setor produtivo. Esses projetos se propõem a determinar pontos de referência para as competências genéricas e específicas de cada curso universitário e de cada disciplina curricular. É realizada análise da Pedagogia por Competências voltada para a competência profissional, sua utilidade e sua efetividade social, no contexto analítico de um processo de convergência educacional continental em andamento. Verifica-se que nas últimas décadas a União Européia está introduzindo a formação profissional como interesse estratégico para o desenvolvimento organizacional. A América Latina se esforça para seguir o mesmo percurso. A principal consequência é a adoção, em larga escala, de uma política de ensino superior profissionalizante em detrimento de uma formação social humanista e crítica. A proposta é a adoção de uma Pedagogia por Competências alinhada à formação integral dos indivíduos, dando respaldo a uma educação, crescimento econômico e desenvolvimento social sustentáveis. / This study is part of the research line Society, Economy and State of the Post Graduate Program of Integration in Latin America and its main objective is to discuss the new educational model implemented in the European Union and speculate about its deployments in Latin America. To contextualize the study is made a brief report of the expansion of higher education system and its association with the productive sector. We present the convergence of European higher education system, called Bologna Process, their levels (graduation degree, masters and PhD), their proposals for professional and student mobility and its system of equivalence of credits. The study turns to Latin America, its integration - mainly economic - and its higher education system. Following this context, competence is defined. Afterwards is defined Pedagogy based on Competencies, the teaching strategy recommended by Bologna through the Tuning project (European Union) and its corresponding Tuning Latin America, to attend economic interests. These projects are designed to determine points of reference for generic and specific competencies for the careers and its curricula. During the last decades the European Union is introducing vocational training as a strategic interest for organizational development. Latin America follows the same route. The main consequence is the widespread adoption of a higher education policy that does not consider the social and humanistic basis. The proposal is to adopt a Pedagogy based on Competencies that supports a long-lasting and sustainable education, economic growth and social development.

The effective and sustainable use of ICTs (Information and Communication Technologies) in education has become commonplace as it is necessary to keep up with demands of the 21st century. ICT in education has become a tool for the empowerment of both teachers and learners for better teaching and learning. Although various ICT strategies and initiatives are implemented across South Africa, no system-wide effective and sustainable ICT integration in schools has yet come about. The pace of integration is slow and teachers avoid using ICT in their teaching and learning practices due to insufficient training. The aim of teacher professional development (TPD) is to improve teachers’ ICT application skills and knowledge, as well as to enable teachers to integrate ICT effectively in their classroom practices. Principals play a vital role in leading school reform, implementing innovations and bringing about change. The widespread assumption that high-quality leadership is an essential dimension of successful school management, leads to the question of how principals can influence teachers’ effective and sustainable integration of ICT into classrooms through TPD activities. Therefore, the purpose of this research was to determine the influence that principals have on teachers’ ICT integration through TPD. As school leadership is frequently cited as an essential for the successful integration of ICT into education, the very position of the principal is associated with authority, accountability and power. My initial research is based on Stoner’s (1999) Adapted Life Cycle Model of Learning Technology Integration. I used this model to illustrate the principals’ influence on teachers’ integration of ICT into education. From this review subsidiary questions emerged. Qualitative research through in-depth interviews formed the basis of an interpretative perspective, allowing principals to reflect on ICT integration, as well as their influence on teachers’ use of ICT. This study followed a basic grounded theory approach where I assumed an inductive stance and strived to derive meaning from the data in order to develop new theory. Pre-defined theoretical criteria determined the selection of the respondents to ensure validity of the data. The seven principals represented secondary schools across cultural and socio-economic levels. The perceptions and experiences of the principals were analysed, compared, and patterns of influence were identified. This study indicated that principals do not only influence the integration of ICT in classrooms through their leadership and management styles, but also through their attitude toward ICT integration, knowledge on related ICT and TPD issues, as well as their strategic thinking on ICT integration. Emerging findings on the role of the principal lead to new insights on the empowerment of teachers. The study resulted in a proposed theoretical framework that indicates the interrelatedness of the emerging patterns that influence the principals’ role through TPD. / Thesis (PhD)--University of Pretoria, 2009. / Curriculum Studies / unrestricted

The Johannesburg World Summit on Sustainable Development in 2002 reaffirmed the school as the centre of change and as critical for promoting sustainable education. The purpose of this research was to assess, firstly, how the Eco-Schools Programme can achieve whole school development by implementing sustainability education, and secondly, the feasibility of its incorporation into the formal school system. It examined what impact the South African Eco-Schools Programme, since 2003, has had on the implementation of sustainable education through whole school development. The qualitative evaluation research design was used and data was collected through interviews, questionnaires and narratives that included all role players. It noted the strengths of the programmes already in place and identified the challenges that still need to be addressed. The outcome of the study proves that the Eco-Schools Programme does achieve whole school development by implementing sustainability education and should be incorporated into the formal education system. / Further Teacher Education / M.A. (Education)

本研究透過永續發展三重盈餘理論，以虛擬故事法設計問卷，針對金融業永續發展進行研究消費者對於其企業形象、個人及企業購買意願與知覺風險四構面的影響。 本研究針對各校企業管理研究所碩士生客群為抽樣對象，共收集有效問卷225份，並利用結構方程模式檢驗研究假說。研究結果歸納如下： 1.金融業永續發展對企業形象有正向影響關係，社會面及環境面表現是關鍵因素。 2.金融業永續發展對個人購買意願、企業購買意願與知覺風險有正向影響關係，經濟面表現是關鍵因素。 3.永續教育非為讓受試者更重視各構面社會及環境面向的關鍵要素。 透過文獻回顧與資料分析實證研究，本研究的研究貢獻如下： 1.以往文獻較少探討金融業永續發展對於消費者行為的議題，僅有是以企業社會責任為基礎的情況下探討，本研究透過永續發展理論，釐清與企業社會責任關係，針對金融業進行研究消費者行為相關議題。 2.實證金融業永續發展對於企業形象、個人購買意願、企業購買意願及知覺風險有正向的影響效果，並發現影響各構面的關係面向因素。 3.實證受試者接受永續教育及對永續認知的多寡與各構面的關係。 4.研究對象為各校就讀企業管理研究所學生，此群學生對於永續發展議題的觀點對於未來金融業發展永續作為相關實務有其參考價值。 / The research is a study of Corporate Image, Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk based on the sustainable development theory - Triple Bottom Line through the scenario approach to design the questionnaire. The study collected 225 valid questionnaires from students who are major in business administration in master degree and took advantage of SEM to verify research hypotheses. Results and discussions are concluded below： 1.The sustainable development of the financial industry has a positive impact on Corporate Image. Social and Environmental aspects performance are the key factor. 2.The sustainable development of the financial industry has a positive impact on Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk. Economic aspects performance is the key factor. 3.Thera are not having positive result on through sustainable education can let the subjects pay more attention to Social and Environmental aspects performance. Through analysis of empirical research and literature review, research contributions of this study are concluded below： 1.Past researches few investigated the case of the financial sector for sustainable development issues in consumer behavior and most of researches are based on corporate social responsibility. Therefore, this study clarifies the relationship between corporate social responsibility and studies cusomers behavior issues through sustainable development theory. 2.Through the Empirical Study, found that the sustainable development of the financial industry has a positive impact on Corporate Image, Personal Purchasing Intention, Enterprise Purchasing Intention and Perceived Risk and further found the relationships between various aspects (Economic, Social and Environmental). 3.Through the Empirical Study, found the relationships among sustainable education, awareness of sustainable development and various aspects. 4.This reasarch, target group are students study for MBA, can apply financial institutes for some pratical reference value when financial institutes want to do the sustainable development.