The purpose of our study is to examine the bloggers‟ influence on the brand‟s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions; Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject. We have conducted an empirical study consisting of sixteen interviews with bloggers, PR agencies and companies. These are the three perspectives that have contributed to a deeper understanding of our analysis and the fulfillment of our purpose. From this study we found that popular bloggers have an influence on the brand's image, which can have both positive and negative effects. Based on our empirical study, we can see that bloggers have a strong impact on the brands as they are seen as opinion leaders who influence readers. Relationships occur mainly between companies and bloggers, but companies can collaborate with PR agencies, which act as an intermediary in the relationship between businesses and bloggers. It is important to establish and maintain good relations in order for all parties to benefit and preserve reciprocity in the relationship. We have come to the conclusion that bloggers can affect the credibility by how they choose to present the brand in their blogs.

I dagens samhälle är en organisations attraktivitet en viktig faktor. Det är viktigt att attrahera nya medarbetare samt att behålla nuvarande medarbetare. Varierande faktorer påverkar attraktiviteten och organisationen kan arbeta med olika Employer Branding-processer för att uppnå attraktivitet. Syftet med studien är att undersöka vad som kan utgöra säkerhetsbolaget Securitas till en attraktiv arbetsgivare, med förslag på förbättring och utveckling hur organisationen kan attrahera och behålla medarbetare. De teoretiska utgångspunkterna behandlar teorier kring Employer Branding. Studien baseras på en kvantitativ metod där en enkät utformades för att samla in empirisk data om medarbetarnas åsikter om organisationen som en attraktiv arbetsgivare. Ett möte skedde med chefer och HR-partner från Securitas innan enkäten utformades för att veta hur organisationen arbetar med att attrahera och behålla medarbetare. Urvalet av respondenter är avgränsat till väktare som arbetar i en region i mellersta Sverige. Empirin är sammanställd med hjälp av diagram och har analyserats med de teoretiska utgångpunkterna. Slutsatserna är att faktorer som relationer, utbildning, information, förmåner och arbetsutrustning är attraktiva. Alla dessa faktorer är i behov av förbättring och om det inte åtgärdas kan det bli svårt att attrahera och behålla medarbetare. Förbättringsförslag och åtgärder har sammanställts i punktform och baseras på det som framkommit i analysen och diskussionen. / In today's society, the attractiveness of an organization is an important factor. It is important to attract new employees and to retain existing employees. Various factors affect the attractiveness and, in order to achieve attractiveness, the organization can work with different employer branding processes. The aim with this study is to examine what can constitutes Securitas as an attractive employe, with suggestions for improvement and development to attract and retain employees. The theoretical point covers theories with Employer Branding. The study is based on a quantitative method where a survey was created to gather empirical data about employees´view and opinions about the organization as an attractive employer. A meeting was held with Securitas executives and HR partners before the survey was designed to know how the organization works to attract and retain employees. The selection of respondents is limited to guardians who works in a region in the middle of Sweden. Diagram have been used to compiled the empiricism and theories have been used to analyze the empiricism. The conclusions are that factors such as relationships, education, information, benefits and work equipment are attractive. All of these factors need to be improved and if it doesn't happened can it be difficult to attract and retain employees. Improvement proposals have been compiled in a dot shape and is based on what have been said in the analysis and discussion.

The management of the environmental education in selected Europe countries Bohunka Vrchotická ABSTRACT The diploma thesis deals with environmental education in selected countries of Europe. The thesis describes the method of description and comparison. The thesis seeks to answer the question of whether environmental education in selected European countries differs significantly. KEYWORDS Management, environmental education, social responsibility of educational organizations, methods, instrument, target group.

Submitted by Morgana Andrade (morgana.andrade@ufes.br) on 2016-03-31T21:21:53Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Approved for entry into archive by Patricia Barros (patricia.barros@ufes.br) on 2016-04-06T14:42:08Z (GMT) No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Made available in DSpace on 2016-04-06T14:42:08Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) DISSERTAÇÃO Giovana Velame.pdf: 1374577 bytes, checksum: 5416679faed3d856de961422df273f5e (MD5) / Este estudo tem como tema “Estudantes Público-Alvo da Educação Especial na Educação em Tempo Integral no Município de Vitoria-ES”. Seu objetivo geral foi investigar os modos de atendimento aos estudantes público-alvo da Educação Especial do Programa Educação em Tempo Integral – Educação Ampliada, oferecido pelo ensino público municipal nas Escolas de Ensino Fundamental (EMEFs) do município de Vitória, pela fala dos gestores e executores do programa. Seus objetivos específicos foram compreender a configuração da proposta de Educação em Tempo Integral – Educação Ampliada no município de Vitória-ES; caracterizar o conjunto de estudantes público-alvo da Educação Especial participantes do Programa Educação em Tempo Integral – Educação Ampliada no município; compreender os sentidos e significados da inclusão de estudantes público-alvo da Educação Especial no Programa Educação em Tempo Integral – Educação Ampliada no município de Vitória-ES. Trata-se de pesquisa qualitativa, cuja metodologia envolveu revisão de literatura e estudo de caso. O instrumento de pesquisa foi uma entrevista semiestruturada, por permitir explorar mais amplamente as abordagens e proporcionar aos entrevistados maior liberdade para emitir as suas opiniões. Os sujeitos da pesquisa foram os gestores responsáveis pelo desenvolvimento do Programa Educação em Tempo Integral – Educação Ampliada da Secretaria Municipal de Educação do município de Vitória (Seme) e a equipe de uma das EMEFs que compôs o grupo focal, profissionais diretamente envolvidos no exercício das práticas pedagógicas com os estudantes matriculados no Programa da Unidade de Ensino. Os resultados das análises da pesquisa foi que a Educação em Tempo Integral – Educação Ampliada é uma realidade no município de Vitória-ES, desde a sua implantação em 1989. O programa atende hoje a 3.203 estudantes. Desse total, apenas 35, ou seja, 1,9%, compõem o público-alvo da Educação Especial atendido pelo programa em foco. A análise das informações documentais, os relatos dos gestores que se revezaram desde a implantação do Peti e as entrevistas com os sujeitos desta pesquisa revelaram que a educação em tempo integral se processa no município de Vitória de forma lenta e descontínua, especialmente por ocasião do revezamento entre uma administração e outra, quando muda a gestão política. / The theme of this study is "Target Group of Students of Special Education in Full-Time Education in the city of Vitoria-ES". Its overall objective was to investigate ways of meeting the target group of Students of Special Education of the Education in Full Time Program - Extended Education, offered by the municipal public education in Primary Education Schools (EMEFs) in the city of Victoria, by hearing from managers and program implementers. Its specific objectives were to understand the proposal of education of setting Full-Time Extended Education in the Municipality of Vitória-ES; to shape the set of target group of students of Special Education participating in the Education Program in Full Time - Extended Education in the Municipality; understand the meanings of inclusion of special education students in the target group of Education Program in Full Time - Extended Education in Vitória-ES Municipality. It is a qualitative research whose methodology involved a literature review and study of case. The research instrument was semi-structured interview, for allowing explore more broadly the approaches and provide respondents greater freedom to express its views. The research subjects were managers responsible for developing the Education in Full Time Program - Extended Education of Municipal Department of Education of the City of Victoria (Seme) and the team of one of EMEFs that composed the focus group, professionals directly involved in the exercise pedagogical practices with students enrolled in the Teaching Unit Program. The test results of the research were that the Education in Full-Time - Extended Education is a reality in Vitória-ES, since its inception in 1989. The program now serves 3,203 students. Out of this total, only 35 (1.9%) make up the Special Education target group served by focusing on program. The analysis of documentary information, reports of managers who took turns since the establishment of Peti and interviews with the subjects of this research revealed that full-time education takes place in Vitória slowly and discontinuously, especially during the gap between one administration and the next, when occurs changes of political management.

This diploma thesis with name "Social Poster as a Communication Tool" deals in the content with social advertisings and theirs potential use as a communication tool. The theoretical part deals with graphic design and especially the role of poster as a visual communication medium of advertising. Furthermore, the theoretical part outlines the historical development of advertising and lists the characteristic feature of social advertising, which defines in relation to commercial advertising. It outlines the historical development, refers about the legal and ethical problems of definition and raises questions about its impact and effectiveness in society. Furthermore, the theoretical part contains a list of characteristics of social advertising. It outlines an issues of legal and ethical definition and raises questions about its impact and effectiveness in society. The practical part of this work incorporates the creation own set of six social posters. Set of posters is quite focused on issues specific to the target group. In this context, the work is based on pedagogical and psychological knowledges peculiar to the target group. The assumption is further possible use posters as educational material in the second class students primary schools. On the basis of this materiál it is possible stimulate to discussion on the whole range of social issues. With this is suggested space for communication, asking questions and seeking answers.Part of this work is illustrated appendix, on which is referred to throughout the text. This section is also a record of the creative process and the resulting file of social posters and their possible variations.

The thesis is focused on developing a common communication strategy of Mortimer English Club Praha 4, a branch of a franchise language school that provides English courses for children and adults. The thesis consists of two parts, a theoretical one and a practical one. The theoretical part deals with the process of developing the company's strategy that would lead to the fulfillment of business objectives using information acquired with situational analysis. The second part applies the steps of this procedure to the subject of research. The outcome of the thesis is a recommendation on what target group the language school should focus, together with a list of communication channels with which it can reach it.

The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am analysing the market of domestic travels, I am focusing on the segmentation of target group later on. The current status of the association is analysed and described in terms of product portfolio and strategic approaches. I am offering a new structure of the portfolio for which the marketing plan is being prepared. The action plan with all communication activities is part of the final outcome as well.

Primary goal of diploma is communication plan processing of selected secondary school. Part of the plan is also analysis of the present state and project of advertising plan both from marketing and creative strategy point of view including timing and budget.

The Social Campaign "chodicilide.cz" of the Foundation Sirius is trying to change the public's access to persons with disabilities. After the previous monitoring, workshops, technical texts they made a creative and media solutions campaign. The campaign is based primarily on humor and provocation. The Campaign created a parallel world where is flying like the natural properties and walking representing persons with disabilities. The thesis will deal with semiotic analysis of media campaigns addressing its second wave toward the target group. The thesis analyzes ways of communication used in the campaign in terms of efficiency to the public. The theoretical part presents the semiotics, the issue of social advertising and the concept of handicap in a context of Czech Republic. The analytical part focuses on the semiotic analysis of media solutions of the second wave of the campaign, specifically the logo of campaign, selected billboards and television spots.

Psykisk ohälsa är ett växande problem i dagens samhälle, inte minst bland barn och unga. Tidigare forskning visar på vikten av att fokusera på att förebygga detta i tidig ålder då det har visat minska förekomsten av psykiska besvär. Barn spenderar stor del av sin vakna tid i skolan, och alla har inte tillgång till stöd och information hemma, vilket är varför det är viktigt att skolan tar ansvar för detta och det är även varför studiens målgrupp är just grundskoleelever, främst i lågstadiet. Denna studie undersöker hur man genom produktdesign och en användarcentrerad designprocess kan öka medvetenheten hos grundskoleeleverom hur de förebygger, hanterar och kommunicerar psykisk ohälsa. Genom litteraturundersökning, enkät, intervju, fokusgrupp och marknadsundersökning skaffades en ökad förståelse av användarnas behov och önskemål. En koncept- och produktutvecklingsfas, i form av funktionsanalys, brainstorming, braindrawing, personas och prototyp, möjliggjorde skapandet av ett slutgiltigt produktförslag. Studien resulterade i ett produktförslag som kan främja identifiering av känslor och underlätta kommunikation och hjälpsökande på ett förtroendeingivande sätt för barn. Detta kan förhoppningsvis leda till ökad förståelse för ens egna och andras känslor och mående och på så sätt minskat stigma, vilket i sin tur kan leda till att fler identifierar när de behöver stöd och då även vågar söka hjälp. Studien belyser hur man genom produktdesign och en användarcentrerad designprocess kan utforska och hantera känsliga målgrupper och tillgodose deras behov, genom faktatillgång från tidigare forskning och en empirisk undersökning med en substitutmålgrupp. Studiens resultat bidrar även med kunskap om den problematik kring gällande psykisk ohälsa som infinner sig hos barn och unga idag och hur forskning genom design kan användas för att undersöka detta. / Mental illness is a growing problem in today’s society, not least among children. Previous research shows the importance of focusing on preventing this at an early age as it has been shown to reduce the incidence of mental disorders. Children spend much of their waking time at school, and not everyone has access to support and information at home, which is why it is important that the school takes responsibility for this and that is also why the study’s target group is elementary school students, mainly in primary school. This study examines how product design and a user-centered design processcan increase primary school students’ awareness of how to prevent, manage and communicate mental illness. Through a literature survey, a survey, interview, focus group and market research, an increased understanding of the users’ needs and wishes was obtained. A concept and product development phase, in the form of function analysis, brainstorming, braindrawing, personas and prototype, enabled the creation of a final product proposal. The study resulted in a product proposal that can promote the identification of emotions and facilitate communication and helpseeking in a trust-inspiring way for children. This can hopefully lead to an increased understanding of one’s own and others’ feelings and moods and thus reduced stigma, which in turn can lead to more people identifying when they need support and then also daring to seek help. The study sheds light on how product design and a user-centered design process can explore and manage sensitive target groups and meet their needs, through factual access from previous research and an empirical study with a substitute target group. The results of the study also contribute with knowledge about the problems surrounding current mental illness that occur in children and young people today and how research through design can be used to investigate this.