超級市場之競爭策略分析—以全聯福利中心為例 / As the competition gets intensively in the retail industry, the boundary between different types of operation has disappeared. In Taiwan, hypermarkets started to downsize its store size. On the other hand, convenient stores expand its store size to target at eating out customers. Supermarket with the size between hypermarkets and convenient stores should reposition itself to confront the challenges. After the rapid expansion period, Pxmart started to reconsider its value proposition and its core competence. In order to achieve its corporate mission statement and its goal in the following 6 years, Pxmart’s CEO, Mr. Xu, comes up with strategies in terms of staffing, store, merchandise, and system and institution. Although Pxmart will be able to attract more customers with its store and merchandise strategy, it still encountered challenges due to its physical facilities, such as limited space to display products and for customers to park. How to reposition itself and provide customers with a pleasant and convenient shopping experience will be the first priority that Pxmart should consider. Compared to the leading brands in the United States, Pxmart and the retailers in Taiwan should embrace the technology innovation and try different business model to make their company updated and provide their customers more convenient way to purchase.

本研究旨在探討台灣地區零售業目前行銷創新的現況。以往之文獻顯少涉及廠商特性與行銷創新間的關係，本研究則以細緻化後的行銷創新分類，實證探討台灣區零售業廠商特性與行銷創新間的關係。 首先，本研究探討了台灣地區零售業相較於非零售業之服務業而言，特別會進行哪些類型的行銷創新，以瞭解零售業的行銷創新特性；接著，本研究探討了會進行各種不同類型的廠商有何廠商特性，以瞭解零售業廠商特性與行銷創新間的相關性；最後，本研究進一步鎖定零售業廠商的市場範圍廣度及主要顧客類型此兩個構面，而去研究廠商的市場範圍廣度及主要顧客類型對零售業廠商進行行銷創新是否有顯著的影響。 本研究的分析方法採用probit迴歸模型，實證結果發現： 1.台灣地區零售業廠商行銷創新之比例高於非零售業之服務業的行銷創新之比例，且零售業廠商進行任何一種行銷創新之比例也都高於非零售業之服務業。零售業廠商所進行的各類行銷創新當中，有進行該創新的廠商比例為由高到低為：銷售通路、產品/外觀/形象設計、廣告促銷推廣、產品展示方式/管道、包裝、定價付款。 2.除了定價付款的創新之外，零售業廠商市場範圍包含海外市場數目越多，對於廠商進行其他五種行銷創新皆有正向影響；亦即，廠商的市場範圍越廣，則越容易進行此五類的行銷創新。 3.當零售業廠商的主要顧客類型包含消費者時，除了產品展示方式/管道的創新之外，此項廠商特性對於廠商進行其他五種類型的行銷創新皆有正向影響。當零售業廠商主要顧客類型包含非母企業集團之其他公司時，本研究結論無足夠證據支持其對進行此六種行銷創新是否有正向或負向之影響。當零售業廠商的主要顧客類型包含政府單位時，對於進行產品展示方式/管道的創新有正向影響。 / This research is to study the market innovation of the retail industry in Taiwan. Previous researches had rarely studied on the relationship between firm characteristics and market innovation. This research uses an empirical method to investigate the relationship between characteristics of retail firms in Taiwan and market innovation. This research first finds out what sorts of market innovation that the firms in the Taiwan retail industry tend to do, then identifies the relationship between firm characteristics and marketing innovation, and finally investigate the impacts of customer types and market area upon market innovations of these retail firms by probit regression model. The main findings of this research are in the following. I. Firms in the Taiwan retail industries have higher level of market innovation in every aspect as compared to firms in other service industries. The ranking of the percentage of each sort of market innovation, from high to low, is as follows: channel, design, promotion, display, package, and pricing. II. The increase of the number of overseas markets will contribute to higher level of five sorts of market innovation, except for the pricing innovation. In other words, the higher the retail firms’ market area, the more likely the firms will have marketing innovation. III. If the retail firms’ major customers include final consumers, firms are more likely to have channel, design, promotion, package, and pricing innovation, except for the display innovation. If the major customers include the government, retail firms are more likely to have display innovation, but less likely to have channel, design, promotion, package, and pricing innovation.

Face cachée de la grande distribution, les entrepôts reçoivent les produits des fournisseurs et les distribuent aux magasins. Ils sont rattachés à un secteur relativement méconnu, la logistique, qui s'est progressivement autonomisé pour devenir un acteur majeur, bien que subalterne, des économies contemporaines. Cette thèse étudie les transformations induites par ce positionnement ainsi que les réformes organisationnelles et sociotechniques qui l'ont accompagné et qui ont fait de l'entrepôt une usine à colis dans laquelle des ouvriers produisent le flux. Des trajectoires professionnelles marquées par la contrainte et la pénibilité les amènent à composer avec l'intensification des tâches, le contrôle informatique des procédures, un temps de travail élastique et une rémunération au rendement, au sein d'un univers où il est difficile d'inscrire sa présence dans la durée. Lorsqu'ils revendiquent un attachement au métier ou une volonté de faire carrière, ils se heurtent à une déqualification des postes qui restreint les possibles en entrepôt. Plus que la relation marchande, ce sont des contraintes industrielles auxquels ils se confrontent au quotidien et qu'ils tentent de mettre à distance à défaut de toujours pouvoir les contourner. Dans ce contexte, la résistance des corps constitue une limite dont le dépassement est un enjeu individuel et collectif. La prise en charge informelle de la souffrance implique des équilibres précaires qui engagent l'individu dans et au-delà de son travail, alors que la problématique de santé intégrée à des dispositifs de gestion entraîne l'entrepôt vers un durcissement de la dynamique de rationalisation. / Warehouses - the hidden side of food retail firms - take in products sent in by suppliers and dispatch them to stores. They are part of a relatively little-known industry, the logistics sector, which progressively developed as an independent sector and became a major player, although subordinate, in contemporary economies. This thesis studies the transformations induced by this singular position as well as its consequent organizational and sociotechnical remodels that made the warehouse into a veritable « package factory » where workers produce the flow of merchandise. The workers' professional trajectories, marked by constraint and drudgery, lead them to cope with the intensification of their tasks, computerized monitoring and oversight of procedures, elastic shifts and hours as well as performance-based remuneration, all taking place in a world where keeping a long-term presence is proving difficult. When workers assert a real attachment to their trade or a desire to stake a career in it, they are confronted with a disqualification of the positions that limits the possibilities inside the warehouse. More than a commercial relationship, what these workers encounter and practice every day are industrial constraints, which they attempt to distance themselves from when they find no way of bypassing them. In this context, the resistance of bodies constitutes a limit, the surpassing of which is an individual and collective stake. The informal treatment of suffering implies some precarious balancing acts engaging the individual in their work as well as beyond, while the health issue, integrated into management mechanisms, is leading warehouses to a hardening of the rationalization -dynamic.

Idag skapas och lagras enorma mängder data, samtidigt som endast en liten del av datan analyseras och används. Big data är ett begrepp som cirkulerat i flera år, men på senare år har det fått allt större innebörd. Allt fler företag börjar få upp ögonen för big data, samtidigt som få verkligen vet hur det ska användas. Vissa frågar sig till och med: finns det någon affärsnytta? Med fokus på detaljhandelsbranschen undersöker vi huruvida det finns en affärsnytta med big data, och framförallt vilka utmaningar och möjligheter som finns kopplade till det. Begrepp som business intelligence och analytics diskuteras i sambandet. I denna kvalitativa studie har tre experter från olika företag; IBM, Knowit och Exor, intervjuats. Resultatet från intervjuerna har kopplats till den teori som tagits fram ur litteratur kring ämnet, och jämförts i analysen. Samtliga identifierade utmaningar och möjligheter har listats, och bland slutsatser ses att de etiska och mänskliga faktorerna har stor betydelse, och att affärsnyttan kan vara beroende av ett företags storlek och marknad. Uppsatsen är skriven på svenska. / Enormous amounts of data is created and stored today, all the while only a small amount of data is being analysed and used. Big data is a term that has circulated for years, however in recent years its meaning have been increased. More enterprises are starting to open their eyes for big data, while few understand how to actually use it. Some even ask themselves: is there a business benefit? With a focus on the retail industry, we examine whether there is a business benefit with using big data, and above all what challenges and opportunities are connected to it. Terms such as business intelligence and analytics are discussed in the relationship to big data. In this qualitative study, three experts from different enterprises; IBM, Knowit and Exor, have been interviewed. The results from the interviews has been connected to the theory from the literature around the subject, and has been compared in the analysis. All identified challenges and opportunities have been listed, and among the conclusions can the ethical and human factors be seen to have a major importance, and that the business benefits can be dependent of an enterprises’ size and market. The essay is written in Swedish.

Cette recherche explique comment il est possible d’utiliser le concept de crowdsourcing dans le but de générer un modèle d’affaire innovant. Le terrain d’étude retenu est composé de données primaires et de données secondaires. Les données primaires sont issues d’un grand distributeur franco-iranien installé en Iran. Des données secondaires et permettant des comparaisons proviennent de 5 autres grands distributeurs dans le monde. Notre analyse permet alors de définir les apports du crowdsourcing pour chaque type de distributeurs. / This research explains the applications of crowdsourcing phenomena by generating an innovative business model canvas for a French-Iranian hypermarket retailer in Iran after analyzing the business models of five hypermarket companies worldwide (one Americans, one Japanese and three French hypermarkets). The following research question has been considered for this research: How retail companies can use crowdsourcing to be more innovative in order to enhance their competitive advantage?

Tato diplomová práce vysvětluje strategickou marketingovou analýzu a popisuje její použitelnost při vstupu na teritoriálně nové trhy. Cílem této diplomové práce je analyzovat současnou situaci ve společnosti TK MAXX a použít tyto závěry společně s teoretickými východisky k určení nejvhodnějších marketingových nástrojů za účelem úspěšného proniknutí na český trh.

Background and problem: On January 1st 2019 the new accounting standard IFRS 16 was implemented which requires lessees to capitalize operating leases, hence moving the lease information from the footnotes on to the balance sheet. When capitalizing operating leases in quantitative studies, researchers have been able to state that it also has an effect on the income statement as well as on financial indicators, and have based on this tried to predict what effect capitalization of operating leases would have on the lessee’s underlying business. However, the expectations lack academic published empirical evidence and, above all from a period after the implementation of IFRS 16. Research question and Aim: By answering the research question “How has the introduction of IFRS 16 affected the business of lessees within the Swedish retail industry?”, the study aims to understand the impact IFRS 16 has had on the businesses of lessees within the Swedish retail industry. Theory: Previous literature has identified how capitalization of operational leasing can potentially affect parts of the business. The identified parts have been summarized in a conceptual framework, which defines what is meant by the business. The conceptual framework consists of the four different perspectives: leasing policy; reporting process; raising capital; financial goals. Method: The study has applied a qualitative method, using semi structured interviews for collecting empirical support. The respondents consisted of Chief Financial Officers, accounting specialists and accounting managers who represented Swedish retail industry lesses. Result and contribution: The study has found that lessees operates in two worlds, where the transition to IFRS 16 has occurred but where the lessees still add additional accounting according to IAS 17. Furthermore the results show that IFRS 16 enables for interpretation and assessment, which lessees have solved by centralizing processes for business and decision making concerning leasing. The insights can offer guidance for lessees that are on the verge of implementing the new accounting standard. At the same time the results complement the literature with a previously understudied perspective and thereby contributesto a more holistic view regarding the consequences of implementation of IFRS 16. / Bakgrund och problematik: Den 1 januari 2019 infördes den nya redovisningsstandarden IFRS 16, som numera tvingar leasetagare att kapitalisera operationell leasing och därmed förflytta information om leasingåtaganden från fotnoterna till balansräkningen. Vid kapitalisering av operationell leasing har forskare genom kvantitativa studier kunnat konstatera att det även får implikationer på såväl resultaträkningen som finansiella nyckeltal, för att sedan försöka förutspå vad kapitalisering av operationell leasing skulle ha för påverkan på den underliggande verksamheten. Däremot saknar förväntningarna akademiskt publicerade empiriska belägg, och framförallt från en tid då IFRS 16 trätt i kraft. Forskningsfråga och syfte: Genom att svara på forskningsfrågan “Hur har införandet av IFRS 16 påverkat verksamheten för leasetagare inom den svenska detaljhandeln?”, ämnar studien att förstå vilken påverkan införandet av IFRS 16 har haft på verksamheten för leasetagare inom den svenska detaljhandeln. Teoretisk förankring: Tidigare litteratur har identifierat hur kapitalisering av operationell leasing potentiellt kan komma att påverka delar inom verksamheten. De identifierade delarna har summerats i ett konceptuellt ramverk, som definierar vad som avses med verksamheten. Det konceptuella ramverket består av de fyra olika perspektiven: leasingpolicy; rapporteringsprocess; kapitalanskaffning; finansiella mål. Metod: Studien har tillämpat en kvalitativ metod i form av semi-strukturella intervjuer för insamlandet av empiriskt underlag. Respondenterna bestod av ekonomichefer, redovisningsspecialister och redovisningschefer, vilka representerade leasetagare verksamma inom den svenska detaljhandeln. Resultat och bidrag: Studien har funnit att leasetagare befinner sig i två världar, där det har skett en övergång till IFRS 16 men att leasetagare fortfarande tilläggsredovisar enligt IAS 17. Därtill visar resultaten att IFRS 16 möjliggör för tolkningar och bedömningar, vilket leasetagare har löst genom att centralisera arbets- och beslutsprocesser gällande leasing. Insikterna kan tänkas erbjuda en vägledning för leasetagare som står inför att tillämpa den nya redovisningsstandarden. Samtidigt kompletterar resultaten litteraturen med ett tidigare understuderat perspektiv och medverkar därmed till en mer holistisk förståelse vad gäller följderna av IFRS 16.

The new economy is characterised by globalisation, increased competition, and rapid changes. In order to remain competitive, organisations need to be proactive and innovative to survive. This is mirrored in the South African retail industry which is developing into a dynamic industry driven by changes in technology, shifts in consumer behaviour, saturating markets, and increased competition as a result of globalisation. In light of these increased demands on organisations to be more flexible, adaptable, and competitive, new demands have subsequently been placed on leaders. The retail industry is highly labour-intensive and requires effective leadership at all levels, and Transformational Leadership (TL) has been shown to be an effective leadership style to improve various organisational outcomes. In recent years, personality has been used as a means to predict TL behaviours in leaders. One model of personality that has proved its utility in identifying leadership characteristics has been the Five Factor Model of Personality. However, not much is known about the relationship between TL and the Big Five personality factors in the retail industry. The current study utilised a quantitative research approach in which 101 leaders in a retail organisation in South Africa were assessed on TL and the Big Five personality factors, using the Multifactor Leadership Questionnaire and the Fifteen Factor Plus Personality Questionnaire. Correlation analysis was conducted to determine the statistical relationship between TL and the Big Five personality factors. Results indicated that there were no statistically significant relationships between three of the Big Five personality factors, namely extraversion, openness to experience, and conscientiousness, and any of the TL dimensions or the composite TL score. There are two statistically significant relationships between one Big Five personality factor, namely agreeableness, and two TL dimensions, namely inspirational motivation (.196; p < .05), and individualised consideration (.200; p < .05). Only one Big Five personality factor, namely emotional stability, is statistically significantly related to all the TL dimensions as well as the composite TL score, ranging from a low of .539 (p < .01) for idealised behaviour to a high of .556 (p < .01) for the composite TL score. The study concluded that the Big Five personality factors should be used with caution to identify and develop potential TL behaviours in the diverse South African retail context. / Industrial and Organisational Psychology / M. Com. (Industrial and Organisational Psychology)

Employee turnover negatively affects retail organizations and can lead to poor financial performance, a decrease in competitive advantage, loss of productivity, deficiencies in retaining external customers, and economic failures. The purpose of this single case study was to explore strategies that retail store leaders from the Illinois area of the United States use to reduce frontline employee turnover. Herzberg's 2-factor theory provided the framework for the study. Data were collected from documents pertaining to retention methods and through face-to-face semistructured interviews with 7 leaders of a retail company in the Illinois area who had experience with effective employee retention strategies. Data were analyzed using manual coding methods, auto-coding features, and word frequency searches. Three themes emerged from the data analysis: (a) effective communication and transparency-improved employee retention, (b) competitive compensation and benefits-package-improved employee retention, and (c) training-and-development-improved employee retention. Organizational leaders mitigating employee turnover contribute to social change by creating initiatives focused on the recognition of value in people, the company, and the community.

The rapid development of artificial intelligence (AI) has led to significant changes in the business environment and academic discussions. AI boosts productivity and positively impacts the competitive advantage of organisations. However, it also has its dark sides, such as prejudice, non-transparent processes, and people's fears that AI will be able to take their jobs in the future. The successful implementation of AI in organisations depends on several factors, including geopolitical, cultural, ecosystem, organisational, and individual factors. Geopolitical context and cultural differences can play an important role in the adoption and implementation of AI in organisations. This study examines the influence of geopolitical and cultural contexts on the decision-making process for the adoption and implementation of AI by managers from the fashion retail industry in Sweden and India. Given the extensive scope of these contexts, the authors narrowed their focus on specific factors. In the cultural context, the authors consider selected dimensions of the GLOBE project that reflect national culture. Within the Geopolitical context, particular attention is given to aspects such as data access and control, as well as the regulatory framework. In the course of this study, semi-structured interviews were conducted, and additional secondary data was studied. The study showed that the specifics of data access and control, as well as governmental legislative regulation, directly affect the decision-making process regarding the adoption and implementation of AI. As for the cultural context, here the degree of influence is heterogeneous, and decision-making on the implementation of AI is not always subject to the direct influence of the national cultural factors.