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Submitted by Erika Demachki (erikademachki@gmail.com) on 2018-09-12T18:11:21Z No. of bitstreams: 2 Dissertação - Fabrícia Vilarinho de Menezes - 2018.pdf: 5480797 bytes, checksum: 48e1c9df4207a27c1d405d2478a46d21 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Erika Demachki (erikademachki@gmail.com) on 2018-09-12T18:11:45Z (GMT) No. of bitstreams: 2 Dissertação - Fabrícia Vilarinho de Menezes - 2018.pdf: 5480797 bytes, checksum: 48e1c9df4207a27c1d405d2478a46d21 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-09-12T18:11:45Z (GMT). No. of bitstreams: 2 Dissertação - Fabrícia Vilarinho de Menezes - 2018.pdf: 5480797 bytes, checksum: 48e1c9df4207a27c1d405d2478a46d21 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-05-29 / The research analyzes how the senses of carpe diem are inserted in a message when the materiality of latin expression, writing or speech, is not present. It is considered that, although the term does not occur explicitly in the current media, its senses can be present because they were constructed ideologically over the years. Coined by the poet Horace in the first century b. C, the carpe diem principle exhorts us to live the today because of the brevity of life. In this way, the two guiding elements of the research are chosen in the search for the updated senses of carpe diem, both related to temporality: ephemerality of life and enjoyment of the present. The meanings of the Horace’s precept can be perceived in various media, serving, over the years, for different purposes. In contemporary society, denominated of Hypermodernity by the philosopher Gilles Lipovetsky, it is perceived that the Horace’s themes are mediated by the consumption. It is possible to analyze the theme by illustrating its use through publicity videos with the aid of Discourse Analysis, especially from the perspective of Brazilian researcher Eni P. Orlandi, with contributions by authors Rosalind Gill, Dominique Maingueneau. The publicity film images are discussed together with the text, according to the concepts of Gillian Rose. Thus, using mainly the example of Campaign 4G of the Vivo company of telephony, it which have the presence of the guiding axes of the Horace’s theme (brevity and enjoyment) in the slogan and images, this analyses looks to understand how the principle of carpe diem, which dates back to antiquity, is updated in contemporary times by the consumer society and how this can be perceived in Vivo's message. Inserted in the context of the consumer society, the carpe diem is determined by consumerism, immediacy and speed of time as a value. In this sense, the contemporary carpe diem is defined by a paradoxical temporality established by a valuation of the present time, which at the same time deals with the future and the past, balancing between ephemerality and duration. / A pesquisa analisa como os sentidos do carpe diem estão inseridos em uma mensagem quando a materialidade da expressão em latim, escrita ou fala, não encontra-se presente. Considera-se que, ainda que o termo não ocorra de forma explícita nas mídias atuais, seus sentidos podem estar presentes visto que foram construídos ideologicamente ao longo dos anos. Cunhado pelo poeta Horácio no século I a.C., o princípio do carpe diem exorta a colher o dia de hoje mediante a brevidade da vida. Desse modo, elegem-se os dois elementos norteadores da pesquisa na busca dos sentidos atualizados do carpe diem, ambos relacionados à temporalidade: efemeridade da vida e gozo do presente. Os sentidos do preceito horaciano podem ser percebidos em variadas mídias, servindo, ao longo dos anos, a diferentes propósitos. Na sociedade contemporânea, denominada de Hipermodernidade pelo filósofo Gilles Lipovetsky, percebe-se que os temas horacianos encontramse mediados pelo consumo. Opta-se por analisar a temática exemplificando seu uso por meio de vídeos publicitários com o auxílio da Análise de Discurso, a partir especialmente da perspectiva da pesquisadora brasileira Eni P. Orlandi, com contribuições dos autores Rosalind Gill, Dominique Maingueneau. As imagens fílmicas publicitárias são interpeladas em análise conjunta ao texto, segundo os pressupostos de Gillian Rose. Desse modo, utilizando principalmente o exemplo da Campanha 4G da empresa Vivo de telefonia, na qual percebe-se a presença dos eixos norteadores da temática horaciana (brevidade e gozo) no slogan e imagens, busca-se compreender como o princípio do carpe diem, que remonta à antiguidade, é atualizado na contemporaneidade pela sociedade de consumo e de que modo isso pode ser percebido na mensagem da Vivo. Inserido no contexto da sociedade de consumo, observa-se que o carpe diem apresenta-se determinado pelo consumismo, imediatismo e velocidade do tempo como valor. Nesse sentido, o carpe diem contemporâneo é definido por uma temporalidade paradoxal estabelecida por uma exacerbada valorização do presente que ao mesmo tempo ocupa-se do futuro e passado, equilibrando-se entre o efêmero e o duradouro.

Com o avanço da modernidade a sociedade passa a ser definida através de novas características e elementos. O consumismo é um dos atributos da modernidade tardia ou pós-modernidade. O consumo não mais satisfaz as necessidades individuais de subsistência, passando a ser um atributo social, que define a sociedade. Enquanto elemento essencial, o consumismo traz inúmeros riscos, de ordem social, econômica e especialmente ambiental. O consumo cada vez maior de produtos gera uma pressão sobre o planeta na extração de matérias-primas ao mesmo tempo que aumenta a geração de resíduos sólidos. Os resíduos sólidos são um dos novos desafios ambientais que devem ser enfrentados. Para isso, o Brasil editou a Política Nacional de Resíduos Sólidos, política pública que tem o intuito de enfrentar os riscos e desafios que envolvem os resíduos sólidos. A Política Nacional de Resíduos Sólidos tem diversos instrumentos, dentre os quais se destaca a logística reversa. A logística reversa é uma das maneiras encontradas para reduzir a geração de resíduos sólidos que são levados à destinação final, e também uma maneira de reinserir matérias-primas na cadeia produtiva. Portanto, não é a solução para os riscos ambientais e não combate diretamente o consumismo, mas atua nas consequências desta sociedade que consome cada vez mais, ao mesmo tempo em que descarta cedo seus bens e produtos. / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior. / With the advancement of modernity the society becomes defined through new features and elements. Consumerism is one of the attributes of the late modernity or postmodernity. The consumer no longer meets the individual needs of subsistence, becoming a social attribute, which defines the society. As an essential element, consumerism brings many risks social, economic and especially environmental issues. The growing consumer products creates a pressure on the planet in the extraction of raw materials at the same time increases the generation of solid waste. Solid waste is one of the new environmental challenges that must be faced. For this, the Brazil published the National Solid Waste Policy, public policy that aims to address the risks and challenges involving solid waste. The National Solid Waste Policy has several instruments, among which stands out the reverse logistics. Reverse logistics is one of the ways found to reduce the generation of solid waste that is taken to the final destination, and also a way to reinsert raw materials in the production chain. So it is not the solution to environmental risks and not directly combat consumerism, but acts in the aftermath of this society that consumes more and more, while they early discard their goods and products.

A sociedade pós-moderna erigiu uma cultura que tem como traços característicos do indivíduo a idolatria ao consumo de bens materiais, o hedonismo, o hiperindividualismo e a apatia na participação política. O consumo, no contexto do modelo capitalista do último século, passou a ser tão intenso que superou a capacidade de sustentação dos recursos naturais repercutindo de forma danosa no meio ambiente. Esse fato fez surgir no plano normativo os direitos ecológicos que, a partir da sua inserção na Constituição Federal de 1988, redesenharam as estruturas jurídicas até então vigentes estabelecendo uma nova dimensão à noção de participação popular. A partir de então as práxis do consumo hedonista, do hiperindividualismo e do isolamento social passaram a representar uma antinomia face as condutas reclamadas pela esfera legal, quais sejam: o consumo consciente, a postura coletiva e o exercício da cidadania participativa. Para além da crise ambiental a pós-modernidade consolidou também uma crise do espírito humano onde o indivíduo, apartado de autonomia, tempo livre, equilíbrio, liberdade, sensibilidade, solidariedade, vive a Era do Vazio. Visando a superação dessa crise da civilização os direitos ecológicos traduzem não só a defesa do meio ambiente, mas também o resgate dos valores da solidariedade, da cooperação e da ética pela vida de todos os seres vivos imprescindíveis ao início da desejada superação paradigmática. Nesse sentido, a Política Nacional de Resíduos Sólidos representa um grande avanço no campo legislativo e também cultural na medida em que enaltece a importância da participação da sociedade na tutela do direito fundamental ao meio ambiente equilibrado, congregando o espírito de coletividade e de solidariedade no enfrentamento de questões ambientais, mais especificamente no que pertine ao manejo adequado dos resíduos sólidos. Ela propõe como instrumento gerador dessas práticas a educação ambiental, reforçando a importância desta disciplina para transposição dos atuais conceitos e valores que impedem a formação de um novo arquétipo ambiental. / Postmodern society has erected a culture that has as characteristic features of the individual idolatry to the consumption of material goods,the hedonism, the hyper-individualism and the apathy in political participation. The consumption, in the context of the capitalist model of the last century, has become so intense that exceeded the sustentation capacity of natural resources reflecting in a harmful way in the environment. This fact caused to rise in the normative level the ecological rights, from its inclusion in the Federal Constitution of 1988, reshaped the legal structures in force until then establishing a new dimension to the notion of popular participation. Since then the práxis of hedonistic consumption, hyper-individualism and social isolation have come to represent an antinomy face the claimed conduct by the legal sphere, namely: conscious consumption, collective posture and exercise of participatory citizenship. To beyond of the environmental crisis the postmodernity also consolidated a human spirit crisis where the individual, deviated of autonomy, free time, balance, freedom, sensitivity, solidarity, lives the Era of Emptiness. Aiming to overcome this crisis of civilization the ecological rights reflect not only the defense of the environment, but also the rescue of the values of solidarity, cooperation and ethics for the life of all living beings essential to the beginning of the desired paradigmatic overcoming. In this sense, the National Policy on Solid Waste means a major advance in the legislative field and also cultural in the means that exalt the importance of society's participation in the tutelage of the fundamental right to a balanced environment, bringing the spirit of collectivity and solidarity in confronting environmental issues, specifically in respect to the proper management of solid waste. It proposes as the generator tool of these practices the environmental education, reinforcing the importance of this discipline for transposition of current concepts and values that prevent the formation of a new environmental archetype.

[pt] Vivemos em uma época marcada por grandes transformações tecnológicas e conseqüentemente por muitas mudanças subjetivas. Nos dias de hoje, é possível perceber o significativo aumento de usuários de celulares na nossa sociedade. O mercado multiplica-se rapidamente revelando um cenário em franca expansão. Este estudo objetiva, principalmente, investigar como os jovens da classe média do Rio de Janeiro lidam com questões como a obsolescência, o consumo e as freqüentes inovações tecnológicas no campo dos aparelhos celulares. Para alcançar esse objetivo, foi realizada uma pesquisa qualitativa com 15 jovens de ambos os sexos. Esses jovens tinham, em média, 26 anos de idade. Quase todos eram profissionais com nível superior e usuários assíduos de celulares há mais de 5 anos. As entrevistas foram realizadas on line, através do programa de conversação MSN Messenger. A análise dos depoimentos dos participantes revelou o papel central que os celulares vêm assumindo. A maioria dos entrevistados admite ter o celular por perto e ligado o tempo todo. No que se refere ao consumo de celulares, contudo, os depoimentos foram contraditórios. A maioria dos entrevistados fica com o mesmo celular um curto período de tempo, alegando os mais diferentes motivos para trocar de aparelho. Afirmam que se deve mudar de celular somente quando este pára de funcionar. Mesmo assim, trocam de aparelho muito antes do tempo previsto. As razões para esse comportamento estão, principalmente, no fato de eles se sentirem fortemente atraídos pelas freqüentes inovações tecnológicas dos aparelhos. / [en] We live in a time of ever-increasing technological changes. Nowadays, we can clearly see a significant growth in the number of cell phone users, which shows how fast the this market is expanding. The purpose of the present study was to find out how middle class young people deal with the obsolescence, consumption and constant innovations in cell phones. To reach this goal, a qualitative study was carried out with 15 young people, both male and female, whose average age was 26. Most of them were professionals and had a university degree. All had been intensively using cell phones for more than 5 years. The interviews were carried out on-line through the MSN Messenger chat program. The results showed that cell phones play a central role in their lives. Most of the interviewees admitted that they always carry their cell phones and never switch them off. However, in what concerns their consumption, the participants` statements were contradictory. Most of the interviewees keep the same model of cell phone for a short period of time, providing a host of different reasons for changing it. They all say that a new model should be bought only in case of malfunction of the previous one. However, all of them admit changing phones long before this happens. And the reasons for this behavior lie in the fact that they are attracted by the constant technological innovations.

This thesis examines the issues of body, embodiment and indentity in relation to the novel Fight Club by Chuck Palahniuk. The duality between speech and embodiment is explored in depth, both in the story of the novel and in the author's narrative style. Furthermore, the issue of power in relation to the society as well as towards one's own identity is discussed.

This thesis focuses on the British music scene in the 1960s. Popular music was one of the main manifestations of consumerism and influenced the behavior of most young people. The aim of the thesis is to explain the extent in which popular music played a role in the establishment of a consumer society and, above all, the impact caused by interpreters and music groups on the lifestyle of their listeners and audiences.The thesis also examines how the British music developed in the Sixties and how it was characterized.The thesis is based on the assumption that the 1960s' is a key decade in the postwar history of modern society, a time when fundamental changes occurred in the value systems of most Western societies, notably the British. New generations of young people associated with economic prosperity surfaced at that time, fostering the development of the phenomenon of consumer society, thus changing people's lifestyles.The first part of the thesis is dedicated to economic and social assumptions of the development of the consumer society. The second part of the thesis addresses the social structure of the British society, focusing on the youth - arguably, the social extract that was most appealed by popular music. The core part of the thesis analyses the British music scene in the 1960s, with focus on the music groups and also the music industry and its impal on the lifestyle of youth.

No description available.

This qualitative diploma thesis deals with a specific view of art from the perspective of social science disciplines and in connection with the environmental problems of today. The theoretical part of the work is devoted to selected social and cultural concepts of the contemporary world, especially consumer society, waste and art, which puts in the context of the climate crisis. It describes the attributes of consumer society, the consequences of overproduction and consumption in the form of waste, which I further look through with the artistic eye. It addresses the social functions of art, its anchoring in social consciousness and the relationship with science. The empirical part of the work offers a view of the artistic environment, especially young artists on the climate crisis in both personal life and creation. It describes their motivations and limits leading to the sustainable implementation of the concept or activist approach to the audience in order to contribute to a better society. The work thus deals with the important role of artistic creation in our society. Keywords mass production, consumer society, climate change, recycling, waste material, art, activism

This study was conducted by using a qualitative textual analysis on UNICEF Sweden’s website with the purpose of problematizing the role of UNICEF Sweden in today’s globalised society. This was done in the context of how organisations of civil society have gained influence. Following questions were answered: How does UNICEF Sweden legitimise its operation? Which strategies does UNICEF Sweden use to encourage involvement and donations? The study shows how UNICEF Sweden legitimises its work by promoting a unique influence, their unique methods of work and by showing how the organisation helps the most disadvantaged children. This is interpreted as strategies to establish donor trust. UNICEF Sweden encourages involvement and donations by packaging relief efforts into products that conveys a sensation of helping others, which can be understood in relation to the consumer society. UNICEF Sweden’s role in society appears to be significant. It is problematic though that the donor phenomenon tends to simplify the social problems and reduces aid efforts into commercialised products. / Denna studie genomfördes med kvalitativ textanalys av UNICEF Sveriges hemsida i syfte att problematisera den roll som UNICEF Sverige spelar i dagens globaliserade samhälle. Detta inom kontexten av att civilsamhällets organisationers inflytande har ökat. Följande frågeställningar besvarades: Hur legitimerar UNICEF Sverige sin verksamhet? Vilka strategier använder sig UNICEF Sverige av för att uppmana till engagemang och stöd? Studien visar att UNICEF Sverige legitimerar sin verksamhet genom att hävda sitt unika inflytandet, sin unika arbetsmetod samt genom att påvisa att organisationen hjälper de barn som är mest utsatta. Detta tolkas som strategier för att etablera givartillit. UNICEF Sverige uppmanar till engagemang och stöd genom att förpacka hjälpinsatser till produkter som förmedlar en upplevelse av att hjälpa, vilket kan förstås i relation till konsumtionssamhället. UNICEF Sveriges roll i samhället framstår som mycket betydelsefull. Emellertid är det problematiskt att givandefenomenet tenderar att förenkla sociala problem samt reducerar hjälpinsatserna till kommersialiserade produkter.