Bakgrund: För att underlätta organisationers ansvarstagande gällande miljöpåverkan har standarder införts med syfte att ge stöd i utformning av miljöledningssystem. Ett vida använt verktyg är ISO 14001 vilken framhåller ständiga förbättringar i förhållande till den enskilda organisationens satta miljömål. På grund av standardens generella utformning är det upp till den enskilda organisationen att implementera denna på ett sätt som bäst passar verksamheten. Forskning pekar på att ISO 14001 innehar en ledande roll då det kommer till tillverkande företags miljöengagemang. Dock påvisar forskare att standarden inte är tillräcklig när det kommer till kommersiella produkters miljöpåverkan, men att företag som varit ISO 14001-certifierade en längre tid ändå i stor utsträckning arbetar systematiskt med denna aspekt. Syfte: Syftet med denna studie är att undersöka hur miljöhänsyn utformas och implementeras i ISO 14001-certifierade företags produktutveckling då man utifrån tidigare forskning kan anta att detta innebär organisationsspecifika varianter. Metod: För att uppfylla studiens syfte har fallstudier i fyra svenska företag genomförts. Dessa företag har representerats av personer vilka besitter ansvar gällande miljöaspekter i produktutvecklingsprocessen. Vidare har studien baserats på sekundärkällor. Teori: Den teoretiska referensramen består av forskning kring miljöledningssystem, ISO 14001 och design med miljöhänsyn samt Røviks översättningsteori. Slutsats: Studien visar på att företag har utvecklade system kring tillämpning av miljöhänsyn i produktutveckling. Dessa stammar från rutiner härledda från de miljömål som formulerats enligt ISO 14001. Vidare engageras personal som arbetar i anslutning till produktutveckling genom utbildningar i miljöfrågor och det enskilda företagets miljöpåverkan. / Background: To facilitate environmental responsibility among organisations, standards with the purpose to provide support in the implementation of environmental management systems have been introduced. A widely used tool is the ISO 14001-standard which highlights continual improvements in relation to the environmental goals of the specific organisation. Due to the generic design of the standard it is up to the organisation to implement it in a way that is most appropriate. Research shows that ISO 14001 makes a difference when it comes to the engagement for the environment of producing companies. However, scholars stress that the standard is not sufficient regarding commercial products, but also highlights findings which suggest that companies that have been ISO 14001-certified during a longer period of time in a greater extent have conducted systems that manage these aspects. Purpose: The aim of this study is to investigate how environmental responsibility is designed and implemented in the product development of ISO 14001-certified companies since one due to previous research can assume that this implies individual variances of the specific organization. Method: Case studies of four Swedish companies have been conducted in order to fulfill the aim of the study. These companies have been represented by individuals that possess positions concerning environmental aspects in the product development process. Additionally the study has been based on secondary sources. Theories: Research regarding environmental management systems, ISO 14001 and eco-design together with translation theory according to Røvik. Conclusion: The study shows that companies have developed systems regarding implementation of environmental aspects in their product development. These aspects derive from routines based on environmental goals formulated according to ISO 14001. Further, employees connected to the product development are educated in environmental aspects and the environmental impact of the individual company which accordingly affects the product development processes.

Bakgrund: Managementkoncept, som till exempel lean, behöver anpassas för att passa en viss organisations unika förutsättningar. Översättningsteori är ett medel för anpassning av managementkoncept mellan olika kontexter men i forskningen är det främst översättning till en kontext som har undersökts. Vad som händer om organisationen i fråga är diversifierad är i stort förbisett i forskningen. Det är därmed intressant att undersöka hur diversifiering påverkar översättningen och om det kan vara en anledning till att många implementationer, och översättningar, av managementkoncept misslyckas. Syfte: Syftet med studien är att öka förståelsen för översättning vid implementeringen av lean i en tjänsteorganisation med diversifierad verksamhet. För att uppnå studiens syfte har vi studerat vilken översättningskompetens som i organisationen upplevs vara av vikt vid implementeringen av lean i en diversifierad tjänsteorganisation och hur kompetensen anpassas till de olika enheternas kontexter. Vidare har vilka översättningtyper som används vid implementeringen av lean i en diversifierad tjänsteorganisation och hur de anpassas till enheternas olika kontexter studerats.  Metod: Studien är en kvalitativ fallstudie med ett fenomenologiskt perspektiv med hermeneutisk tyngdpunkt. Det empiriska materialet samlades in genom semistrukturerade intervjuer vilka kompletterades med dokumentstudier. Materialet presenteras tematiskt och narrativt. Slutsats: Diversifiering behöver inte nödvändigtvis innebära problem för översättningen om översättningstyp och översättningskompetens är behovsstyrt. Däremot behöver hänsyn tas till tvärgående processer, vilka behöver ett helhetsfokus och en samstämmighet i hur lean används för att fungera kunddrivet och optimalt. / Background: Management concepts, such as lean, need adjustment to fit the unique circumstances of a certain organisation. Translation is a method of adapting management concepts between different contexts but research on the subject has mainly focused on the translation to a single context. The implications that diversification has for the translation to a certain organisation are largely overlooked. It is therefore relevant to study how diversification affects translation and if it can be a reason for the large number of failures in the implementation, and translation, of management concepts. Purpose: The purpose of this study is to increase the understanding of the translation that takes place when a diversified service organisation implements lean. To fulfill the purpose we have studied what translation competence that is experienced to be important in the organisation when lean is implemented in a diversified service organisation and how the competence is adapted to the different contexts within the organisation. Furthermore, we have studied which translation types that are used when lean is implemented and how they are adapted to the different contexts of a diversified service organisation. Method: This is a qualitative case study with phenomenological perspective that puts emphasis on hermeneutic context. Semi-structured interviews and document studies provided the empirical material for the study. The empirical material is presented in themes in a narrative way. Conclusion: Diversification per se does not have to imply any difficulties if the translation, in terms of translation type and -competence, is controlled by demand. Transverse processes on the other hand needs to be focused and a holistic approach and a consistency in how lean is used and applied is necessary to make them work in an optimal and customer driven way.

Translation is all about finding the similar word and expression in the target language ́s culture and to try to obtain the same message as the source text. What a translator does with a translation project from the source language to the target language includes a process where several elements interact: finding the correct terminology in the target culture and be able to transfer the connotation and the message to the reader in the target language. The aim of this investigation is to identify and analyze the difficulties that may appear in the process of translating cultural aspects between Swedish and Spanish. The source text is a Swedish study Mediebilden av Sverige efter Stieg Larsson och Millennium (Sweden beyond the Millennium and Stieg Larsson) by Joakim Lind (2012) that has been translated into Spanish. The purpose of this study is to investigate if the translation techniques neutralization and the cultural equivalent are most suitable to use in the translation of cultural elements. The results of the study showed what was expected from the beginning, that it was mostly these two translation techniques that were used: neutralization and the cultural equivalent, but in several cases it was necessary to use other techniques like literal translation. The process of translation cannot only depend on one or two translation techniques and the translator must be able to recognize when the appropriate technique should be used. In several cases it has to be a combination of two or three translation techniques to be able to reach a good final result of the translated text.

This thesis will examine interlingual subtitles for online media. The research takes place within the descriptive translation studies paradigm. The source material consists of subtitles for a selection of webcasts found on the video sharing platform YouTube. The analysis will examine how the original dialogue has been translated as well as the form that the subtitles are presented in. An analysis of norm governed subtitles for television programs that follow established subtitling norms will also be made for comparison. Online media and broadcast media are divided into a dynamic and static category respectively in order to treat webcasts as an individual form of media. Dynamic media is defined as digital media created for the Internet, and static media is defined as media created for televised broadcasts. The results do not include qualitative assessments but have shown that subtitles for webcasts do not follow subtitling norms and display a wide range of unconventional approaches. The determining factor that illustrates the nature of webcast subtitles is attributed the diverse group of people writing them.

Between approximately September 1, 2012 and February 1, 2014, the popular Canadian fashion retailer Lululemon Athletica Inc. faced an organizational crisis due to quality management problems. Beginning with manufacturing complications, the quality issues expressed themselves through various crisis symptoms (e.g., financial issues, legal issues, and senior leadership turmoil). The organization enacted crisis communication strategies to mitigate reputational risk and to inform the public and its stakeholders about the crisis. The news media also reported on the crisis extensively, which contributed to the public and stakeholders’ perceptions of the company and crisis. This dissertation draws on theories of narrative, translation, communication and media, and crisis communication to develop a theoretical foundation to guide the goals of this study. It is based on theories that conceptualize textual journalism as a process of both intralingual and interdiscursive translation that results in new narratives for the purpose of news media content creation. A qualitative content analysis informed by principles of critical discourse analysis is conducted to examine the narration of the crisis as depicted in the company’s textual communication about the crisis (e.g., press releases, annual reports), and the depiction of the crisis as narrated in textual media reports about the organization’s crisis. The two information streams are first analyzed individually to extract the main themes and sub-themes presented. Based on these analyses, a comparison of the two different information streams and their respective crisis narratives is conducted. The project investigates the ways in which the media translated information about the crisis to create their own narratives of the crisis. The findings of this dissertation show the process through which translation occurs, namely the linguistic and discursive variance between these two information streams. An analysis of the patterns in the linguistic and discursive variance between these two information streams indicates how the different social contexts in which each information stream is embedded may have impacted how the translation/journalism process occurs.

Copyright law relegates translation to a secondary, or derivative, status, which means that publishing a translation requires the permission of the rights holder of the original. This thesis argues for the timeliness of revisiting the translation right by analyzing its foundations and its implications from a transdisciplinary public policy perspective. This is done by first studying the historical and philosophical foundations of copyright law itself where the translation right is housed, revealing questionable philosophical arguments and a colonial past that has created legal path dependencies. The thesis then undertakes an examination of the foundations of the translation right specifically, dubbed “the international issue par excellence,” which confirms the same pattern observed in the development of copyright law. Given the complete absence of the translator’s perspective from all international discussions on the translation right, copyright’s view of translation is then contrasted with recent scholarship in translation theory, with a special focus on the notion of agency(-ies), exposing the incompatibility of these views on translation, and highlighting the importance of including the perspective of translation studies in policies and laws related to translation. The last part of the thesis explores the present-day realities of knowledge societies, digital technologies, and globalization, in order to identify the role of translation today and in the future, while highlighting the tremendous gaps between the have’s and the have-not’s, and the necessity of recognizing the specificities of different societies. Knowledge is the new capital of the world, and the translation right is an impediment to the key role translation can potentially play in allowing societies to participate in the cycle of its consumption and regeneration. Digital technologies are powerful enablers that have allowed those who have leveraged and embraced them, such as the open movement and prosumers of all types, to transform the nature of their interactions with their environment macro- and microstructurally. This has also been reflected in the profession of translation, where collaborative projects are constantly initiated, while the nature of the translator’s work is changing to the point where one seriously doubts whether the provisions of the century-old translation right still apply to it. The discussion on globalization focuses on language in a globalized world, power relations between linguistic communities, and means of preserving linguistic diversity and heritage. The translation right, with its questionable foundations and outdated nature, is an impediment to the potential role of translation (as representative of the public interest) in the world, and must be revisited and at least reduced to the point of constituting balanced public policy. Social development, power relations and the necessity of differentiation (or “otherness”) are running themes throughout the work, which tries to balance between theoretical discussions from various relevant disciplines and reliance on United Nations and other public policy research.

Nowadays knowing professional language is an essential part of professional success and career growth for university graduates majoring in non-philological studies. The aim of this dissertation is to contribute to further enhancement and efficiency of foreign language teaching at university level. Based on the theoretical background and confirmation of hypotheses, the paper describes and explains why it is appropriate to include, in addition to training of basic language skills (passive: listening comprehension, reading comprehension, active: speaking and writing) an extra fifth skill: translating into the mother tongue. Undoubtedly, the translating skill helps to improve receptive and productive skills necessary for working with academic text and to facilitate better use of information sources; at the same time, this skill is desirable in corporate practice and in academia. This paper deals with methods of foreign language teaching from both diachronic and synchronous perspectives, with emphasis on the application of translation. It analyses the role of translation in teaching using a specific example; it provides analysis of professional style and some features of professional text; it justifies the importance of translation into the mother tongue; it deals with selected problems of the theory, practice and didactics of translation. The research part is based on quantitative and qualitative analysis of students' translations. It confirms the hypotheses that students have difficulty in translating into the mother tongue and in using various sources of information, and that guidance on how to proceed in translating has a positive influence on them. The research part is followed by some suggestions for specific methodologies and exercises that may be used to integrate translating into professional language teaching at university level, namely for graduates majoring in non-philological studies. The suggestions are based on the author's research results; naturally, they are focused on eliminating possible inaccuracies and mistakes, and also on developing desirable skills.

Este trabalho é composto pela tradução da novela O rei Lear da estepe, de Ivan Turguêniev, publicada em 1870, seguida de um breve comentário sobre a influência do dramaturgo inglês William Shakespeare na literatura russa. Em seguida há um estudo sobre o skaz literário presente na novela e da estilização, um recurso estilístico teorizado por Mikhail Bakhtin e Yuri Tyniánov. Assim como a paródia, a estilização é também a recriação de uma obra consagrada, mas, ao contrário daquela, não possui efeito cômico e sim concordância de sentido com o texto no qual foi inspirada. Por fim, há um apontamento sobre a existência de elementos do folclore russo no texto e comentários sobre a tradução baseados em cotejos com versões francesa, inglesa e portuguesa. / This research consist of a translation of Ivan Turgenevs novel The King Lear of the steppes, published in 1870, followed by a brief commentary on the influence of the English playwrighter William Shakespeare in Russian literature. Then there is a study of the literary skaz present in the novel and styling, a stylistic feature theorized by Mikhail Bakhtin and Yury Tynyanov. Like the parody, the styling is also a recreation of a consecrated work, but rather that it does not have comic effect, but agree with the text direction in which it was inspired. Finally, there is a note about the existence of elements of Russian folklore in the text and comments on the translation based on comparison with French, English and Portuguese versions.

In the context of New Public Management, concepts such as lean have had a major impact among organizations in recent years with efficiency ideas based on customer focus. Moreover, the benefits of lean have served as solutions to the problems and challenges facing the public service. However, previous research is limited in public authority contexts to understand its applicability. The Swedish Social Insurance Agency is a public authority that started implementing lean in 2012 with the aim of streamlining its flow with continuous improvements based on customer value. Therefore, the aim of this thesis is to examine how lean is expressed from idea to practice in two departments of the Swedish Social Insurance Agency as a public authority context. This, by illustrating the translation process of the management idea as a strategy based on a strategic and an operational department as an overall level and the everyday work within the core activity at the micro level. Thus, lean is a broad and flexible concept, but the focus of this thesis is on the concepts flow and value. Institutional theory and Scandinavian institutional theory, especially translation theory have been used to apply a model of decontextualization, translation arenas and contextualization, as well as central translators. This to understand how ideas are raised from a practice through various arenas and translated into another practice. To achieve the purpose of this thesis, a two-case study was conducted by the lean introduction of these two departments. Semi-structured interviews have been conducted with central managers and employees in the departments as well as with external consultants who have been involved in and influenced introduction of lean. This, in order to understand how the concepts have been translated from arenas and translators at two comparative levels. This thesis also contains internal documents and annual reports as well as observations that have been studied. Results presented in the paper contribute to existing research, with the translation of lean at the strategic and operational level within a public authority context. As such, the results indicate that translation is ongoing everywhere where a link between public and private activities is a way of how ideas are disseminated and translated. In addition, the introduction of lean in the departments had been introduced and tested to a minor extent at the strategic department before the introduction as a top-down process of the entire authority through informal relationships with Scania and Toyota. Analysis shows that the local translation process in both cases is an adaptation between lean and practice. Furthermore, lean did not change the everyday work completely, but was translated in a way that supported how the departments were organized before, rather than radically changing them. Additionally, the analysis shows that the translation of lean was affected by the private sector and other organizations in the area. The various arenas and translators play an important role in how lean is translated into practice. Adaptation to the organizational context is also important for the idea to be successful. However, the thesis shows that a formal actor is required to add energy to maintain the commitment with lean. / I en kontext av New Public Management har idéer som lean fått en stor genomslagskraft bland organisationer på senare tid med effektivitetstankar utifrån ett kundfokus. Vidare, har fördelarna med lean fungerat som lösningar på de problem och utmaningar som offentlig tjänsteverksamhet står inför. Därutöver är tidigare forskning begränsat inom myndighetskontexter för att förstå dess tillämpbarhet. Forskning belyser att empiriska och teoretiska studier efterfrågas på mikronivå inom kärnverksamheters vardagliga arbete i kombination med en övergripande nivå vid införande av management-koncept. Försäkringskassan är en myndighet som påbörjade implementeringen av lean år 2012 i syfte att effektivisera sitt flöde med ständiga förbättringar utifrån kunden i centrum. Av den anledningen är uppsatsens syfte att undersöka hur lean kommer till uttryck från idé till praktik på två av Försäkringskassans avdelningar som en offentlig myndighetskontext. Detta genom att belysa översättningsprocessen av managementidén som verksamhetsstrategi utifrån en strategisk respektive en operativ avdelning som arbetar med övergripande strategi och kärnverksamhet på mikronivå. Lean är således ett brett och flexibelt begrepp, men fokus i uppsatsen är på koncepten flöde och värde. Institutionell teori, skandinavisk institutionell teori och i synnerhet översättningsteori har använts för att tillämpa en modell av dekontextualisering, översättningsarenor och kontextualisering samt centrala översättare. Detta för att förstå hur idéer lyfts från en praxis via olika arenor och översätts till en annan praxis.  För att uppnå syftet har en tvåfallstudie genomförts av lean-införandet på dessa två avdelningar. Semistrukturerade intervjuer har gjorts med centrala chefer och medarbetare på avdelningarna samt med externa konsulter som varit med och påverkat införandet. Detta för att förstå hur koncepten översatts utifrån arenor och översättare på två jämförande nivåer. Uppsatsen innehåller även interna dokument och årsredovisningar samt observationer som studerats. Uppsatsens resultat ger bidrag till existerande forskning, med översättning av lean på strategisk och operativ nivå inom en myndighetskontext. Resultaten tyder på att översättning pågår ständigt överallt där en koppling mellan offentlig och privat verksamhet är ett sätt för hur idéer sprids och översätts. Införandet av lean testades i mindre omfattning på den strategiska avdelningen innan införandet en top-down process på hela myndigheten genom informella relationer till Scania och Toyota. Analyserna visar på att den lokala översättningsprocessen i båda fallen är en anpassning mellan lean och praxis. Dessutom förändrade inte lean det vardagliga arbetet helt utan översattes på ett sätt som avdelningarna sedan tidigare varit organiserade, istället för att radikalt förändra dem. Vidare visar analysen att översättningen av lean påverkades av privat sektor och andra organisationer i omgivningen. De olika arenorna och översättarna fyller en viktig funktion i hur lean översätts till praktiken. Anpassning till den organisatoriska kontexten är även viktig för att idén ska bli framgångsrik. Emellertid visar uppsatsen att en formell aktör krävs för att tillföra energi för att behålla engagemanget för lean.

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