This thesis examines a queer fan community for the television show Once Upon a Time (OUAT) that utilizes the social networking site Tumblr as their primary base of fan activity. The Swan Queen fan community is comprised of individuals that collectively support and celebrate a non-canon romantic relationship between two of the female lead characters of the show rather than the canonic, heterocentric relationships that occur between the two women and their respective male love interests. I answer two research questions in this study: First, how are members of the Swan Queen fan community developing counter narratives of love by engaging in meaning-making processes and interpretations of OUAT? And secondly, how do they talk about the purpose and importance of their narratives for themselves or the Swan Queen fan community? In order to answer my research questions, I consider how the Swan Queen fandom developed and how they convey their meaning-making strategies online. To do this, I have analyzed the Tumblr blog of one Swan Queen fan and have used their blog as a nexus between other Swan Queen fans that use the website for their fan activities. Swan Queen fans argue that the show runners of OUAT use subtextual codes within canonical storylines in an effort to queerbait the show’s queer audience members. Moreover, the show runners refute the notion that they are queerbating queer fans at all by arguing that the fans’ perceptions are baseless and that any perceived queering of the characters Emma Swan and Regina Mills is purely “unintentional.” This response has only served to alienate the show’s queer fan base further as it led to increased complaints that the show runners were gaslighting the entire queer fandom. Additionally, Swan Queen fans maintain that the show’s introduction of canonical storylines featuring romantic relationships between Regina and Robin Hood and Emma and Captain Hook are heterosexist and dangerous. The storylines between Emma and Captain Hook, queer fans argue, often promote rape culture, thus perpetuating violence against both queer and non-queer audiences through storylines grounded in fairytale concepts of “True Love” and “Happily Ever After”. As such, Swan Queen fans push back against and reject this violence through their own interpretations and counter narratives of “True Love”. In accordance with previous research, I have found that historically marginalized groups such as the queer community continue to experience widespread and often aggressive attacks by queerphobic individuals and hate groups that are intent on preserving traditionally heterocentric institutions in our society, including (but not limited to) mainstream media broadcasting. Furthermore, fandom has become institutionalized in the same manner and typically operates within hegemonic, heterocentric standards. Conversely, queer fandoms such as the Swan Queen fandom operate outside of these standards, and fans respond to antagonistic efforts to silence them or cast them in an inaccurate manner by creating close-knit social communities to combat these actions and provide a space wherein individuals are able to counter dominant narratives that serve to further marginalize them. This study elucidates how this effort may occur and questions the effect this membership has on those who participate within a queer fandom. It is imperative that such research takes place, as there are very few accounts of how queer fans navigate the complex intersection between fandom and queerness.

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This study examines the role of social media in maintaining interest in classic cinema in today’s media culture. Ethnographic analyses and case studies were performed within a robust classic cinema fan network on the social media blogging site Tumblr. The practices of these bloggers and their online platform are framed against the traditional structure of the curator and museum, indicating that they serve many of the cultural functions attributed to these institutions. This study further demonstrates that these Tumblr networks serve as a resource for young people to discover, share, and create communities relating to classic cinema. Due to the networking capabilities of Tumblr’s youth-oriented platform, these fan activities reach a broad range of individuals, exposing them to scenes and actors from classic cinema, stimulating interest in and acceptance of the cinematic framework of classic films. This content visibility and distribution potentially draws those outside the community into the extant fan network. These communities and practices represent previously unexplored methods by which classic cinema appreciation may develop and thrive within the fast-paced media culture of the 21st century. / text

Understanding transmedial storytelling is particularly important to fairy-tale studies. Monomedial views have long been unable to account for all of fairy tale tradition. Although the form originated in oral culture, it has long been a liminal, hybrid form that retains aspects of orality even while its principal mode of transference for some time has been something other than face-to-face communication. Transformations and adaptations across different media and contexts has resulted in a system of fairy-tale tradition that is massively intertextual and transmedial. No one medium can claim primary control over the fairy-tale tradition. Throughout time, oral tellings have inspired literary adaptations; literary renditions have influenced oral and theater performances; oral, print, and theater performances have spawned any number of retellings and adaptations within audiovisual media. This case study, investigates one example of adaptation to social media and integration across media: Tim Manley's satirical blog Fairy Tales for Twenty-somethings and his book Alice in Tumblr-land. In Manley's fairy tale creations, we see an instance of what Henry Jenkins calls convergence culture. This convergence should be of particular interest to folklorists because corporate and mass-media systems continue to influence and integrate with existing forms of interaction. Manley's overall narrative approach integrates two media, which permits him to use fairy tales to express a broader range of narrative impulses than would a project tied to only one medium. Media integration is an important concept to recognize and investigate because so many individuals see different media as inherently combative rather than mutually beneficial systems. Just as intertextuality has become a foundational concept in many humanistic studies, intermediality needs to enter the folklorist's discussions as well. With only some media under consideration, we only get some of the message.

There has, for the past few decades, been an increasing tendency from states to hold social media and other information intermediaries liable for the illicit or undesirable speech of their users. Much less debated, however, has been the question of intermediary responsibility for the freedom of speech and information of internet users. In the EU, as well as the US, there are no clear legal safeguards for protecting freedom of speech on privately owned networking platforms – albeit the exponential growth of these platforms as spheres for public expression and discourse. This thesis argues that the content moderation practices and policies of some of the largest social media platforms, in several respects, correspond poorly to Swedish and European freedom of speech standards, as established in human rights law. Considering the rationale behind speech rights, as well as the increasing significance of social media for public discourse, the thesis suggests alternative legal measures to establish corporate responsibility and ensuring online freedom of speech.

In this thesis, I explore how specific films and television shows use the preexisting structure and mechanics of narrative film in order to create queer characters and stories that defy their otherness and stereotypes, thus creating a profound cinematic experience. Not only does the manipulation of these structures and mechanics heighten the realism and depth of the narrative at hand, it also enhances audience identification by allowing queer viewers to find themselves and straight viewers to understand the “other.” In this manner, the New New Queer Cinema and television have had lasting effects on the modern gay rights movement, changing perceptions and attitudes of society on an extremely personal level and making way for incredible strides in public policy changes.

This essay describes a case study of textual communication on the online social mediaplatform Tumblr. The aim of the research was to analyse the communicative functions and thestylistic, sociolinguistic, and pragmatic characteristics of textual discourse on Tumblr. Usingdata gathered on Tumblr, this essay analyses discursive aspects such as function, style, andpragmatics, relating the findings to literature on topics including relevance theory and theoriesof computer-mediated communication and cyberpragmatics. The research found thatdiscourse on Tumblr is largely phatic in nature, with an overwhelming focus on the discussionof shared interests. Such discussion on Tumblr appears to heavily depend on sharedbackground knowledge, which works as a barrier of in-group discursive solidarity andprovides and furthers feelings of connectedness. This study further found that alternative useof style and grammar on Tumblr appears to be largely uniform, suggesting that divergencesfrom standard norms are a way of displaying membership of a group and obtaining covertprestige, rather than a display of linguistic innovation.

Fans and fandoms are ever more salient aspects of our everyday lives offline and linked to the Internet's growing influence also online, particularly on social media. While fans have generally been pathologized via mass media but also early academic representations especially prior to the founding of the interdisciplinary Fan Studies in the 1970s/1980s, which sought to actively counter negative fan representations and foreground fans' creative productivity, nowadays, even though many types of fans have been 'mainstreamed' and are generally accepted, specific fan types are still systematically discriminated against - even within Fan Studies - along the lines of socio-demographic variables. These marginalised fans are predominantly female, young, queer and non-white. Moreover, even though Fan Studies define fan identity as one of their focal concerns, linguistic research on fan identity, particularly regarding its narrative and interactive construction, has widely been neglected. However, as narrative interaction and specifically small stories (as propsed within the small story paradigm by Bamberg & Georgakopoulou, 2007/8) have been found to play a very important role in the construction of identity, the investigation of how fan identity is constructed via small stories and - given the centrality of collective fandoms for fans - specifically shared (group) stories can severely contribute to fan (identity) research. Thus, combining decidedly linguistic research on narrative fan identity construction and the inclusion of previously marginalised fan communities, this thesis focuses on the construction of fan identity of Taylor Swift fans (Swifties) - a predominantly female and young fandom that has been ridiculed by mass media and dominant discourses - via shared stories. More specifically this study analyses the construction of Swiftie fan identity via shared stories both online in nicknames on Tumblr and Twitter and face to face in the form of a positioning analysis investigating the interactions of a Zoom focus group made up of five German Swifties. This research finds that within Swiftie nicknames Swiftie fan identity is centrally constructed by means of variously highly condensed, combined and/or personalised references (to shared stories of the overarching Swiftie community). The focus group interactions then reveal various positioning practices that are strongly intertwined with (often) more elaborate shared stories, which are 'shared' by the Swiftie participants both with regards to experiences on the story level and their interactive co-construction on the level of interaction. Despite their diverging local manifestations both within the investigated Swiftie nicknames and focus group interactions shared stories are centrally utilised to construct and communicate Swiftie fan identity as a particularly collectively experienced and defined ingroup identity that confers belonging and further functions as a shield against outgroup discrimination. Further research should then enlarge the present investigative focus to include also other online platforms and fan communicative acts, supplementary and also offline implemented focus groups and field studies, more heterogenous participants with regard to often neglected socio-demographic variables (next to age and gender) as well as other (marginalised) fandoms outside of the Swiftie community.