工程產業一直扮演著產業火車頭的角色，台灣歷經多次的景氣循環，而工程產業的發展一直與景氣有著密不可分的關係；然而工程產業雖與景氣雖有著高度關聯性，但相較於其他產業的發展模式而言，卻具有相當高之差異度，因此本文對於工程產業之模式與發展欲進行較深入之分析；再者，台灣目前對於工程產業的分析文獻並不多見，並且大都著眼於大型工程公司的成功經驗，或是其發展成功之制度架構，但無法暸解該成功經驗之累積過程或是制度架構之轉換過程。而本研究欲對於現況進行突破，除針對成功發展經驗的累積及制度架構的轉換進行整合及連續性的分析，更引用個案A公司的實際中小型企業的案例，來觀察A公司的發展歷程，了解企業由小規模發展至中大規模的發展途徑上，可能的成功路徑與發展模式，並且由於個案A公司歷經台灣多次的景氣循環，其發展的經驗以及發展歷程更是彌足珍貴，對於台灣的中小型企業發展上，可提供有效的建議。 本文藉由產業價值鏈分析法，對於工程產業進行深入的分析，再藉由司徒老師所創制之策略矩陣，將產業價值鏈作為橫向面，與縱向面的產品策略構面及產業策略構面進行結合，賦予策略矩陣中的各「策略點」全新的邏輯與意義，以便於作為策略決策的連續動態過程的解釋。文中並舉以實際個案A公司之資料以及重大發展歷程與轉折，利用策略矩陣分析法，針對A公司進行分析，觀察其發展過程及決策過程。 / This paper will apply the strategic matrix which developed by Dr. Szu-Tu, utilizing a completely new strategic management perspective, to examine the relation between engineering industry and the transition of industry. The strategic matrix method was developed from industrial value chain and strategic types and is a logical procedure of strategic analysis and decision-making. It is very useful for analyzing the commercial environment, to know the operational features of the individual industry, and to determine the strengths of businesses. The strategic matrix method is often applied in the manufacturing industry due to the feasibility of determining the industrial value chain of the manufacturing industry. However, unlike the manufacturing industry, the industrial value chain of the engineering industry in this paper is difficult to determine. And most of the past studies discuss about engineering industry were aim at key-success factors of strategic management, but the paper to observe the dynamic process of the strategy for engineering industry is not exist. For the above reasons, this paper will perform the dynamic process between value chain and strategic dimensions, and providing the suggestions about how to improve the competitiveness for small and medium-sized enterprises in Taiwan.

過去傢俱業的產業價值鏈，大多採取專業分工模式。近年來，傢俱業整體產業經營環境開始產生轉變，導致國內傢俱業的外銷市場受到嚴重威脅，更重要的是，隨傢俱產業逐漸走向高級化、精緻化及多樣化，傳統廉價大量生產模式的傢俱業，已漸漸被取代。因此，台灣傢俱業者已逐漸體認到技術整合與技術升級的重要性。近來許多傢俱業者開始紛紛從專業分工模式，轉為朝向上、下游整合的經營模式，從專注少樣多量轉為多樣少量的生產模式。個案公司在本身資源相對不足的情況下，再加上為了加速回應市場變化的速度，以及提高對消費者的服務價值，即藉由虛擬垂直整合模式，間接減少消費者交易成本，策略性的採取上、下游虛擬整合模式，提供全方位的整合性服務。本研究即探討個案公司如何架構更具彈性的新興商業模式，有效進行產業價值鏈的整合，架構一個整合各方資源的虛擬平台，維持經營彈性，同時探討虛擬垂直整合模式的可行性及成功要素。 / The value chain of furniture mostly appears professional job assignment in the past years. Recently, furniture industry changes in operating environment caused export market to be seriously threatened. Furniture industry had transferred mass production mode into sophistication and diversity. Therefore, Managers with furniture industry have become conscious that technology integration and upgrades are very importance. Besides, many managers transferred specialization mode into up-and downstream integrated business model. In this paper, the case company which is relative shortage of resources adopts up-and downstream integrated business model to provide total solution services in order to response to changes in the market. The paper discusses the issue of how to build up a new business model, integrate value chain and creative a resources pool of virtual platform. Finally, the feasibility and success factors of virtual vertical integration are also discussed.

The purpose of this thesis have been to evaluate to what extend the ongoing development of Nato Network Enabling Capabilities Maturity levels, ( NNEC ML) have incorporated the human factor, or if the development is focusing to much on the technological aspects. As a background I have described the NNEC Maturity levels and to central elements; Defence lines of development and NNEC Value chain. In my thesis I point out different areas where the human factor is not taken enough into consideration, and I argue for a shift in focus from technology to the human factor. My conclusion is that it is necessary to shift focus from technology to the human factor in the following development if we shall succeed in bringing NATO and the different nations to the highest maturity level, Coherent. There is no doubt that technology is important, but it seems like the word networked is interpreted to be only a matter of technology. Concerning aspects like cultural understanding and the western linear way of thinking, it is necessary to broaden the meaning of the word networked to include the human factor in a greater sense. NNEC ML 5, Coherent means a maturity level where it is unnatural to operate in any other way than networked. A prerequisite to achieve this maturity level is that the people in the network feel familiar with the system they are operating, and trust their coalition partners. If we shall succeed in bringing the NATO coalition and the different nations to the highest maturity level it is essential that the human factor is prioritized in the following development. For the time being, the human factor is not emphasized enough.

Today Scania give a high priority to the continuous improvements on the quality of their vehicles. To follow up the flaws in product quality, which are recognized by the repairs at the local workshops, material requests are carried through to be able to analyze the defects at the plant in Södertälje – in purpose to improve the product quality. The material requests are also carried through to compensate the workshop for their expenses and to check that they are working according to the company’s warranty manual. Due to local routines and different distribution structures at the different markets the lead times and the costs caused by the flow of material are hard to estimate. Furthermore the lead times are in many cases unjustified long, which imply that the information about quality problems reaches Scania at a late stage. The variations in lead times moreover results in problems with planning the activities. This study has, in the light of the background described above, aimed to map and analyze the lead times and costs which are caused by the flow of warranty material, from the company’s workshops to the plant in Södertälje. Based on the results of the analysis a range of alternative solutions also have been prepared in purpose to reduce the lead times in a cost efficient way. The mapping, which took place on the Swedish, German and Benelux markets, has mainly been carried out through visits at the workshops and the distributors at respective markets. Apart from the qualitative aspects in collected data the performance of the studied markets, in the form of costs and lead times, has been compiled and calculated. The observed characteristics were later on analyzed together with relevant logistics management theory to point out strengths and weaknesses with different solutions. Based on the mapping and the analysis the second part of the study could be completed, which aimed to formulate a range of recommendations. The recommendations, which are presented below, are principally formulated in correspondence with the priorities of Scania – namely to achieve high product quality and rapid information. <ol type="1">Improved and more concrete management at factory level. This can be achieved through clarified targets which include explicit measurements and directives towards all actors. Reduce the waiting time between activities. This can be achieved by a combination of incentives and demands on the distributors as well as on the workshops. Change the transport strategies. On the Benelux market the transport solutions are well designed and are therefore both cost effective and quite fast, which implies short lead times. On the Swedish market a consolidation of goods is proposed to decrease the delivery rate in Södertälje to just once a week. On the German market merged deliveries are proposed, the same transport that delivers spare parts to the workshop will through this recommendation also pick up the warranty material. The warranty material will in this solution also be merged in a collection point and thereafter be transported to the distributor once a week. Change the transport frequencies. The different markets will send in material on predefined days once a week, which will contribute to keep the lead times short and the quantities at a more manageable level. Even out the inflow of material to Södertälje and avoid handling in Building 220X, to reduce the problems with stress, mishandling and lack of recourses which occur because of the uneven inflow at the receiving area today. Clear information should in according to this be given to each market concerning for instance shipping date and quantities. Improve the integration of the information systems, to facilitate the spreading of information and administrative activities related to claims and material requests. This also implies that forecasting and management is facilitated.   Through the recommendations the lead time for the Swedish market is estimated to be reduced from 21 to 13 days, for the German market from 60 to 21 days and from 39 to 21 days for the Benelux-market. Apart from reduced lead times the more straight demands, incentives and improved routines will imply that the variations in lead times are reduced. Due to the changes according to the recommendations the costs will be reduced, both through the reduced lead times, which affect the capital costs, as well as more efficient structures that reduce the handling costs and the costs of transportation. / Scania lägger idag ner stor energi på att ständigt utveckla kvaliteten på de tillverkade fordonen. I avsikt att följa upp de kvalitetsbrister som uppdagas vid reparationer ute på företagets service­verkstäder genomförs materialhemtagningar för att centralt kunna analysera defekterna och utveckla kvaliteten, men också för att ersätta verkstädernas utlägg och kontrollera att de följer garantimanualens föreskrifter. Beroende på lokala rutiner och varierande upplägg av respektive marknads distributionsstruktur är de ledtider och kostnader som dessa materialflöden idag medför svåra att uppskatta. Ledtiderna är dessutom i många fall omotiverat långa vilket medför att informationen om kvalitetsbrister ankommer Scania sent. Dessutom medför variationerna i ledtiden att det blir svårt att planera verksamheten. Denna studie har utifrån ovanstående bakgrund avsett att kartlägga och analysera de ledtider och kostnader som uppstår i materialflödet av returmaterial, från Scanias serviceverkstäder via distributören till fabriken i Södertälje. Utifrån analysresultaten har alternativa lösningar utarbetats för att på ett kostnadseffektivt sätt reducera ledtiderna. Kartläggningen som skedde på marknaderna i Sverige, Tyskland och Benelux har huvudsakligen genomförts via besök hos distributörer och serviceverkstäder på respektive marknad och har sammanställts i ett empiriunderlag. Förutom de mer kvalitativa aspekterna i detta underlag har respektive marknads prestanda, i form av kostnader och ledtider, sammanställts och beräknats. De observerade egenskaperna på de studerade marknaderna kunde tillsammans med relevant teori analyseras för att påvisa styrkor och svagheter med olika upplägg och lösningar. Utifrån kartläggning och analys kunde studiens andra del fullbordas, vilken avsåg att ta fram rekommendationer för åtgärder som medförde ett kostnadseffektivare upplägg och samtidigt reducerade ledtider. Rekommendationerna som nedan presenteras har utgått från de prioriteringar som gjordes i analysen, vilka huvudsakligen utgår från Scanias strävan efter hög produktkvalitet och snabb information, vilket indirekt implicerar korta ledtider. <ol type="1">Förbättrad styrning/mätning från fabrik, genom formulering av tydliga målsättningar från fabrik centralt, vilket omfattar definiering av explicita mätpunkter och kommunikation av tydliga krav och incitament gentemot övriga aktörer. Minska väntetiden mellan aktiviteterna, genom att införa krav och/eller incitament, enligt resonemanget ovan, gentemot serviceverkstäder och distributörer. Detta ökar prioriteten samtidigt som utformandet av bättre rutiner stimuleras. Förändra flödesvägar och transportstrategier. För Benelux-marknaden bedöms de befintliga transportstrategierna fungera bra då de är både kostnadseffektiva och samtidigt medför korta ledtider. På den svenska marknaden kan efter analys konstateras att dagens lösning är ett fullgott alternativ, men för att undvika de ojämna inleveranserna rekommenderas att en konsolidering av godset genomförs för vidare inleverans en gång per vecka. För den tyska marknaden föreslås samleveranser, så kallade mjölkrundor, i samband med reservdelsleveranserna som levererar godset till ett antal uppsamlingsplatser. Från uppsamlingsplatserna bör godset skickas till distributören som efter besiktning levererar godset vidare till Södertälje. Förändra transportfrekvenserna, in till fabrik till en gång per vecka för samtliga marknader för att samla ihop hanterbara mängder från marknaden och samtidigt hålla ledtiden nere. Jämna ut inflödet till Södertälje och undvik hantering i byggnad 220X, för att minska problemen med stress, felhantering och resursbrist som uppstår i och med dagens ojämna flöde vid ankomstmottagningen i byggnad 280. Tydliga besked bör här ges till respektive marknad om exempelvis vilka avskeppningsdatum och vilken information som efterfrågas. Förbättra systemstödet, för att underlätta informationsspridning och administrativa aktiviteter relaterade till reklamationer och materialhemtagningar, vilket också innebär att endast önskat material tas hem och prognostisering och styrning underlättas.   Genom de föreslagna åtgärderna har ledtiderna för Sverige beräknats minska från 21 till 13 dagar, för Tyskland från 60 till 21 dagar och för Benelux från 39 till 21 dagar. Förutom kortare ledtider innebär tydligare krav och incitament tillsammans med förbättrade rutiner att variationerna i ledtiderna minskar. Baserat på de utarbetade rekommendationerna minskar också kostnaderna både genom minskade ledtider, vilket påverkar lagerföringskostnaderna, och genom effektivare upplägg som minskar lagerhållningskostnaderna och transportkostnaderna.

As one of Europe’s largest-producing actors in the energy sector with a wide energy mix, Vattenfall has a great responsibility to contribute to sustainable development of society. To do so, economical, environmental and social aspects need to be balanced in a responsible way. This is done through acting social responsible or in other terms, addressing corporate social responsibility (CSR) in the company’s business activities. Electricity and heat constitute one of the prerequisites for a modern society. However, it has always been a highly debated industry due to its inevitable impact on the environment and society. This makes it crucial for Vattenfall and its operations to act as responsible as possible and listen to the stakeholders and take their expectations into account in the business decisions process. Vattenfall has a long history of being criticised for its activities by NGOs and media. However, Vattenfall´s main task is to deliver electricity and heat to the society, which means that Vattenfall must continue to deliver secure energy supply to its markets, but with as little negative impact on the environment and society as possible.   Vattenfall is through its operations, its value chain, its use of technology and the markets on which it operates, exposed to risks associated with the areas human rights, labour, environment and anti-corruption. These “CSR risks” can harm the reputation, brand and image if they are not managed in a proactive and effective way. In order to manage CSR risks and emerging CSR issues, the company needs to catch and respond quickly to new trends and expectations raised by opinion formers, which often are expressed through the media and the Internet. The aim of this study is to provide Vattenfall with a tool to do so. Through identifying the main CSR risks related to its operations, awareness about Vattenfall’s vulnerability areas are created. The result shows that the largest CSR risks for Vattenfall are technology related, i.e., connected to the fuels used in Vattenfall’s power plants and their value chain. This knowledge can be used when addressing CSR in the organization. Still, a direct solution to manage CSR risks and emerging CSR issue is needed. The second purpose of this study is to propose a process for a CSR issues management at Vattenfall. The aim of such an issues management is to provide the company with a tool to identify, analyse and manage emerging issues. A CSR issues management will provide Vattenfall with a tool to respond to emerging issues before they become public knowledge. It should scan and collect external and internal information, identify relevant information for Vattenfall, monitor ongoing and emerging CSR issues/concerns/debates and report to relevant functions in the Vattenfall organization.

In economically turbulent times, Business Intelligence (BI) is increasingly being used to mitigate risk and increase certainty. The evolution of BI from a series of technologies to a platform for supporting strategies is analyzed in this thesis. The concentration is on how BI can streamline manufacturing, quality assurance, marketing and customer service are evaluated, as are the potential payoffs of increasing the level of insight an organization has. The thesis also includes analysis of how the more complex value chain processes including build-to-order, configure-to-order and quote-to-order can be made more efficient and profitable through the inclusion of BI and its associated analytics and technologies. The inclusion of the Delphi research technique makes this paper unique and strong in its content as well. The role of BI has shifted from being used in specific functional areas of an organization to being strategic in scope. The intent of this thesis is to evaluate its contributions to the customer-facing processes that are the most complex and most challenging to sustain, making BI an indispensible platform for their successful execution on the base of theories and practical experience of the BI experts.

Purpose: The aim of this thesis is to explore the impact that increased availability of digital distribution has on physical distribution. The focus is on the effects that digital distribution has on the value creating processes of game developers with regard to distribution alternatives, strategic networks and consumer interaction. Additionally we examine if there is a future for physical distribution of games in an increasingly digital market. Background: It is estimated that only the online gaming market alone will turn over more than $13 billion in 2013. In terms of market potential this means that video gaming has already surpassed the movie industry and is closing in on the music industry (Jöckel, Will &amp; Schwarzer, 2008). Digital distribution is gaining ground in the game industry (Cook, 2012), and access to high-speed internet connectivity is also increasing at a rapid pace. This creates a choice for game developers to adapt their strategies to the new ways of distribution. The previous view of the market was a linear value chain where developers must use intermediaries to reach an end consumer (Williams, 2002). The network dynamics appear to have changed, consumers have an impact on development and there are more complex interactions between the actors in order to generate better value. Method: The thesis uses an exploratory qualitative research method by conducting semi-structured interviews with developers on how the distribution channels have changed. Secondary data concerning the value chain, networks, and value constellations and was gathered to support the empirical background of the market. Conclusion: The value chain has been reconfigured from the classical value chain to a value constellation as increased online availability has changed the distribution possibilities allowing reciprocal relationships and user co-production as well as disintermedation of middle-hands. Value is created for the game developers through three different paths in our own value constellation: portals, direct sales homepage, and through publisher. In all three paths consumers play an important role through user participation in the value creation through user created content and user feedback through community and fan-base activities.. Our conclusion is that the future of physical distribution in the current format is threatened by digital alternatives, and will likely be discontinued in the long run and/or radically changed to include more physical value adding content.

With continuous development, businesses cannot restrict to only one country or area. Establishing operation or production centers across the sea is the most important factor for businesses to live permanently. Thus, many large-scale companies become multinational corporations to integrate global resources and create the most powerful synergy. With this change, those corporations also strengthen their competitiveness in the market. It is the most obvious phenomenon after the 20th century that multinational or multi-national corporations rapidly expand by the work of value chain of their oversea subsidiary companies. Many researches show that enterprises benefited a lot from successfully practice Knowledge Management (KM). KM does not success in the enterprise just only spending a fortune, purchasing and using KM software; it also depends on coordinating enterprise¡¦s culture and resources, carrying out the KM plan systematically and progressively to establish a climate of KM among all employers. Many companies practice ISO quality management system (the ISO) before KM. The ISO makes all explicit knowledge and tacit knowledge into formal papers and documents and easy to arrange. Thus, the ISO lays a conceptual and systematic foundation KM and makes the enterprise practice KM more easily. This research to discuss the relation between KM activities and global disposition strategies of MNCs. It contents analysis of KM topics by the view of technology mature degree, the relation between the ISO and KM, the relation between roles of Human Resources Management and the activities of value chain of its oversea subsidiary companies under different Knowledge Innovation strategies, and the relation between KM and strategies of global resources disposition under different technology mature degree. Following are the conclusions of this research: 1. Companies belong to low degree of technology maturity should use dispersal strategies of global resources disposition). 2. All companies should emphasize ¡¨sharing¡¨ no matter they belong to which degree of technology maturity. 3. Knowledge processing should match the company¡¦s KM system. 4. High response knowledge innovation strategy benefits the activities of value chain of oversea subsidiary companies. 5. Coordinate and control roles of Human Resource Management is more and more important when the company uses local for local innovation strategy of knowledge innovation. 6. Companies practice the ISO benefit to knowledge transfer. According to the conclusions above, there are some suggestions to businesses: 1. To build up the Software System of KM that meets the company¡¦s needs. 2. To develop professional KM manager. 3. To set up the concept of ¡¨employees¡¦ knowledge is a big fortune¡¨. 4. To establish the culture of ¡§sharing¡¨. 5. To make good use of the ISO. 6. To integrate strategies of global resources disposition and KM. 7. To play different roles of Human Resource Management when come across different KM activities.

<p>Today Scania give a high priority to the continuous improvements on the quality of their vehicles. To follow up the flaws in product quality, which are recognized by the repairs at the local workshops, material requests are carried through to be able to analyze the defects at the plant in Södertälje – in purpose to improve the product quality. The material requests are also carried through to compensate the workshop for their expenses and to check that they are working according to the company’s warranty manual.</p><p>Due to local routines and different distribution structures at the different markets the lead times and the costs caused by the flow of material are hard to estimate. Furthermore the lead times are in many cases unjustified long, which imply that the information about quality problems reaches Scania at a late stage. The variations in lead times moreover results in problems with planning the activities.</p><p>This study has, in the light of the background described above, aimed to map and analyze the lead times and costs which are caused by the flow of warranty material, from the company’s workshops to the plant in Södertälje. Based on the results of the analysis a range of alternative solutions also have been prepared in purpose to reduce the lead times in a cost efficient way.</p><p>The mapping, which took place on the Swedish, German and Benelux markets, has mainly been carried out through visits at the workshops and the distributors at respective markets. Apart from the qualitative aspects in collected data the performance of the studied markets, in the form of costs and lead times, has been compiled and calculated. The observed characteristics were later on analyzed together with relevant logistics management theory to point out strengths and weaknesses with different solutions.</p><p>Based on the mapping and the analysis the second part of the study could be completed, which aimed to formulate a range of recommendations. The recommendations, which are presented below, are principally formulated in correspondence with the priorities of Scania – namely to achieve high product quality and rapid information.</p><ol type="1"><li><strong>Improved and more concrete management at factory level.</strong> This can be achieved<strong> </strong>through clarified targets which include explicit measurements and directives towards all actors.</li><li><strong>Reduce the waiting time between activities. </strong>This can be achieved by a combination of incentives and demands on the distributors as well as on the workshops. <strong></strong></li><li><strong>Change the transport strategies. </strong>On the Benelux market the transport solutions are well designed and are therefore both cost effective and quite fast, which implies short lead times. On the Swedish market a consolidation of goods is proposed to decrease the delivery rate in Södertälje to just once a week. On the German market merged deliveries are proposed, the same transport that delivers spare parts to the workshop will through this recommendation also pick up the warranty material. The warranty material will in this solution also be merged in a collection point and thereafter be transported to the distributor once a week.<strong></strong></li><li><strong>Change the transport frequencies. </strong>The different markets will send in material on predefined days once a week, which will contribute to keep the lead times short and the quantities at a more manageable level.<strong></strong></li><li><strong>Even out the inflow of material to Södertälje and avoid handling in Building 220X,</strong> to reduce the problems with stress, mishandling and lack of recourses which occur because of the uneven inflow at the receiving area today. Clear information should in according to this be given to each market concerning for instance shipping date and quantities.<strong></strong></li><li><strong>Improve the integration of the information systems,</strong> to facilitate the spreading of information and administrative activities related to claims and material requests. This also implies that forecasting and management is facilitated.<strong></strong></li></ol><p> </p><p>Through the recommendations the lead time for the Swedish market is estimated to be reduced from 21 to 13 days, for the German market from 60 to 21 days and from 39 to 21 days for the Benelux-market. Apart from reduced lead times the more straight demands, incentives and improved routines will imply that the variations in lead times are reduced.</p><p>Due to the changes according to the recommendations the costs will be reduced, both through the reduced lead times, which affect the capital costs, as well as more efficient structures that reduce the handling costs and the costs of transportation.</p> / <p>Scania lägger idag ner stor energi på att ständigt utveckla kvaliteten på de tillverkade fordonen. I avsikt att följa upp de kvalitetsbrister som uppdagas vid reparationer ute på företagets service­verkstäder genomförs materialhemtagningar för att centralt kunna analysera defekterna och utveckla kvaliteten, men också för att ersätta verkstädernas utlägg och kontrollera att de följer garantimanualens föreskrifter.</p><p>Beroende på lokala rutiner och varierande upplägg av respektive marknads distributionsstruktur är de ledtider och kostnader som dessa materialflöden idag medför svåra att uppskatta. Ledtiderna är dessutom i många fall omotiverat långa vilket medför att informationen om kvalitetsbrister ankommer Scania sent. Dessutom medför variationerna i ledtiden att det blir svårt att planera verksamheten.</p><p>Denna studie har utifrån ovanstående bakgrund avsett att kartlägga och analysera de ledtider och kostnader som uppstår i materialflödet av returmaterial, från Scanias serviceverkstäder via distributören till fabriken i Södertälje. Utifrån analysresultaten har alternativa lösningar utarbetats för att på ett kostnadseffektivt sätt reducera ledtiderna.</p><p>Kartläggningen som skedde på marknaderna i Sverige, Tyskland och Benelux har huvudsakligen genomförts via besök hos distributörer och serviceverkstäder på respektive marknad och har sammanställts i ett empiriunderlag. Förutom de mer kvalitativa aspekterna i detta underlag har respektive marknads prestanda, i form av kostnader och ledtider, sammanställts och beräknats. De observerade egenskaperna på de studerade marknaderna kunde tillsammans med relevant teori analyseras för att påvisa styrkor och svagheter med olika upplägg och lösningar.</p><p>Utifrån kartläggning och analys kunde studiens andra del fullbordas, vilken avsåg att ta fram rekommendationer för åtgärder som medförde ett kostnadseffektivare upplägg och samtidigt reducerade ledtider. Rekommendationerna som nedan presenteras har utgått från de prioriteringar som gjordes i analysen, vilka huvudsakligen utgår från Scanias strävan efter hög produktkvalitet och snabb information, vilket indirekt implicerar korta ledtider.</p><ol type="1"><li><strong>Förbättrad styrning/mätning från fabrik</strong>, genom formulering av tydliga målsättningar från fabrik centralt, vilket omfattar definiering av explicita mätpunkter och kommunikation av tydliga krav och incitament gentemot övriga aktörer. </li><li><strong>Minska väntetiden mellan aktiviteterna</strong>, genom att införa krav och/eller incitament, enligt resonemanget ovan, gentemot serviceverkstäder och distributörer. Detta ökar prioriteten samtidigt som utformandet av bättre rutiner stimuleras.</li><li><strong>Förändra flödesvägar och transportstrategier.<em> </em></strong>För Benelux-marknaden bedöms de befintliga transportstrategierna fungera bra då de är både kostnadseffektiva och samtidigt medför korta ledtider. På den svenska marknaden kan efter analys konstateras att dagens lösning är ett fullgott alternativ, men för att undvika de ojämna inleveranserna rekommenderas att en konsolidering av godset genomförs för vidare inleverans en gång per vecka. För den tyska marknaden föreslås samleveranser, så kallade mjölkrundor, i samband med reservdelsleveranserna som levererar godset till ett antal uppsamlingsplatser. Från uppsamlingsplatserna bör godset skickas till distributören som efter besiktning levererar godset vidare till Södertälje.</li><li><strong>Förändra transportfrekvenserna,</strong><em> </em>in till fabrik till en gång per vecka för samtliga marknader för att samla ihop hanterbara mängder från marknaden och samtidigt hålla ledtiden nere. </li><li><strong>Jämna ut inflödet till Södertälje och undvik hantering i byggnad 220X,</strong><em> </em>för att minska problemen med stress, felhantering och resursbrist som uppstår i och med dagens ojämna flöde vid ankomstmottagningen i byggnad 280. Tydliga besked bör här ges till respektive marknad om exempelvis vilka avskeppningsdatum och vilken information som efterfrågas. </li><li><strong>Förbättra systemstödet,</strong> för att underlätta informationsspridning och administrativa aktiviteter relaterade till reklamationer och materialhemtagningar, vilket också innebär att endast önskat material tas hem och prognostisering och styrning underlättas. </li></ol><p> </p><p>Genom de föreslagna åtgärderna har ledtiderna för Sverige beräknats minska från 21 till 13 dagar, för Tyskland från 60 till 21 dagar och för Benelux från 39 till 21 dagar. Förutom kortare ledtider innebär tydligare krav och incitament tillsammans med förbättrade rutiner att variationerna i ledtiderna minskar.</p><p>Baserat på de utarbetade rekommendationerna minskar också kostnaderna både genom minskade ledtider, vilket påverkar lagerföringskostnaderna, och genom effektivare upplägg som minskar lagerhållningskostnaderna och transportkostnaderna.</p>

從本質上來看，動畫產業屬於創意內容產業，具有巨大的經濟潛力。動畫影片除了播映產生的直接收益外，還蘊含了龐大的週邊產品授權市場。往昔研究日本動畫產業的文獻，內容多著重描述產業的發展歷史，而在產業運作模式的整體分析部分，往往著墨較少。基於個人對日本動畫產業的興趣，以及創意內容產業與日遽增的重要性，希望能透過一個整體性的架構，剖析日本動畫產業的運作方式，找出產業價值鏈發展的關鍵因素，供產界、學界往後研究日本動畫產業參考。 本研究依照產業價值鏈的研究架構，從次級資料中整理、分析日本動畫產業的發展歷程，希望能夠回答以下的研究問題： 1. 從價值鍊理論的觀點，探討日本動畫產業從1950年代到2000年代的發展歷程以及歷史背景因素的影響。希望能建構出一整體性的日本動畫產業價值鏈。 2. 藉由產業價值鏈的建構過程，釐清日本動畫產業內的重要價值活動，以及彼此之間相互影響的關係。 3. 綜合以上研究，希望能找出日本動畫產業發展的關鍵因素。 本研究之結論可摘要如下： 一、 日本動畫產業的價值鏈的內涵，可分為五個環節來描述 1. 原始創意：「原始創意」乃是動畫作品製作流程中，最早期投入的「原料」。包含動畫作品故事的題材選用、各項設定如人物、場景、美術設定、以及說故事的表現手法。 2. 資源募集：原料備妥後，為了要進入製作動畫的階段，還必須要有資金、人才、以及技術的到位，稱之為「資源募集」。資源募集包含了資金的籌措方式、人才培育的制度機構、以及動畫技術的創新突破。 3. 動畫製作：動畫製作的階段可再細分為許多的細項，但是對產業發展的過程來說，關鍵點不在於製作流程中某一項活動的創新，而是整體製作流程的演進，包含：垂直整合、專業分工、以及動畫製程的改變。 4. 內容流通：動畫作品製作完成後，需要經由種種的通路，將作品的影響力傳播出去。傳播的管道不限於一般的播送通路如電視、電影，也有可能是通過參加影展、參加專為動畫作品設置的競賽、接受某些動畫獎項的評審。此外，在內容流通的過程中，政府法規所扮演的角色，可能是助力，亦有可能是阻力。 5. 價值回收：經過內容流通的階段後，動畫作品的影響力傳播出去，這時候廠商開始透過許多不同的管道，進行價值回收的活動。除了直接針對傳播媒體收取播送的權利金、透過電影院的票房分紅外，透過肖像授權的方式所衍生出來的周邊事業，更是龐大的商機所在。 二、 價值鏈上的各環節存在著互相鏈結的現像 6. 「原始創意」環節的改變，會影響「內容流通」、「價值回收」等環節。 7. 「資源募集」環節的改變，會影響「原始創意」、「動畫製作」、「內容流通」、「價值回收」等全部環節。 8. 「動畫製作」環節的改變，會影響「原始創意」、「內容流通」等環節。 9. 「內容流通」環節的改變，會影響「原始創意」、「價值回收」。 10. 「價值回收」環節的改變，會影響「內容流通」環節。 三、 日本動畫產業發展的關鍵因素，在於完整價值鏈的建立，以及價值鏈內不同環節之間鏈結的強固 11. 在「原始創意」部分，日本動畫題材與表現手法的豐富，是發展歷程每個階段不斷累積的成果。 12. 「資源募集」部分，資金的來源多元、人才的培育制度化、技術不斷的創新，使得日本動畫產業在這部份相當具有競爭力。 13. 「動畫製作」部分，隨著流動通路的改變能夠採用不同的模式；並且發展出兩大軸線：虫製作的「有限動畫」和吉卜力工作室的「精緻製作」。 14. 「內容流通」和「價值回收」部分，新的動畫放映通路不斷的出現，伴隨著各種價值回收的手法開發出來，使得日本動畫產業在周邊商品的行銷上具有相當的能耐。 四、 日本動畫產業價值鏈的分析方式，不僅可應用於動畫產業，更可應用於其他相關之文化創意產業範疇 15. 本研究乃是依據Porter所提出之價值鏈理論作為建構產業價值鏈之工具，並輔以文獻探討中關於文化創意產業經濟特性以及電影產業價值鏈的回顧，將原先Porter之「製造業」思維之產業價值鏈，轉化為「軟體產業」思維之產業價值鏈。 16. 凡是文化創意產業中具有與動畫產業類似之創意投入、內容產製、流通、價值回收之產業，諸如電影產業、遊戲產業、音樂產業……等，都可以本研究所提出之產業價值鏈之分析模式，作為產業發展分析之工具。 / Essentially, animation industry, as a category of creative industries, has great economic potential. They include direct revenue from exhibitions and and there is a big market of related products. Most documents about Japanese animation industry focus on the history of industry development; total analysis of industrial operation is relatively less emphasized. Based on my personal interests in Japanese animation industry and the increasing importance of creative industries, this research will analyze the operation of Japanese animation industry and figure out the key factors in its value chain development. The objective of this research is to answer the following questions: 1. From the viewpoint of value chain theory, to study the history of Japanese animation industry between 1950 to 2000 in order to build a complete industrial value chain. 2. Through the building process of industrial value chain, identify the key value activities and the mutual effects among them. 3. Upon analysis, identify the key factors of Japanese animation industry development. The conclusions of this research can be summarized as below: A. The contents of the value chain of the Japanese animation industry can be described as five core elements. 1. Original creativity: Original creativity is the raw materials of the animation film production which are injected at the early stage, including the story, characters, scene, and art. 2. Resources collection: Before entering the stage of production, some resources are essential, such as capital, human resource, and technology. 3. Production: From the industrial viewpoint, we focus on the change of production process, including vertical integration, specialization and division of labor. 4. Contents distribution: Through various kinds of channels, the influences of animation films are spread out. The channels include television, theaters, exhibitions, contests, and awards. Also, the government and laws play the roles as help or blockage. 5. Value recycle: After the influence of animation films are spread out, enterprises begin to gain value recycle through several ways, such as premium, distribute profits, and especially the sales of related products. B. The five elements of the value chain are connected with different chains. 6. Changes of “Original creativity” have effects on “Contents distribution” and “Value recycle”. 7. Changes of “Resources collection” have effects on “Original creativity”, “Production”, “Contents distribution“ and “Value recycle”. 8. Changes of “Production” have effects on “Original creativity” and “Contents distribution”. 9. Changes of “Contents distribution” have effects on “Original creativity” and “Value recycle”. 10. Changes of “Value recycle” have effects on “Contents distribution”. C. The key factors of Japanese animation industry development are the construction of complete industrial value chain and the strong connections among the chains of different elements. 11. In the part of “Original creativity”, the rich contents about stories and performances of Japanese animations are the results of long-term accumulation. 12. In the part of “Resources collection”, multiple sources of capital, systematic education of human resource and continuous innovations of technology make Japanese animation industry very competitive. 13. In the part of “Production”, variable production processes are adopted according to different exhibition channels. There goes two major production processes: “Limited animation” and “Refined animation”. 14. In the part of “Contents distribution” and “Value recycle”, continuous invention of new exhibition channels and methods of value recycle make the Japanese animation industry very proficient in marketing the related products. D. The analysis methods of this research can apply to not only the animation industry, but also to the other fields within the creative industries. 15. This research transforms the “manufacturing” industrial value chain model mentioned by Michael E. Porter into the “software” one, based on the reviews of documents. 16. The analysis methods of this research work on those industries with similar creativity injection, production, distribution, and value recycle as the animation industry, such as movie, music, video game industries.