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Submitted by Renata Andreoni Barboza (renatabarboza@yahoo.com.br) on 2017-03-14T20:12:13Z No. of bitstreams: 1 TESE FINAL RENATA ANDREONI.pdf: 2531843 bytes, checksum: 632b5dfe6d64bd3519d96bdd95c7216c (MD5) / Rejected by Pamela Beltran Tonsa (pamela.tonsa@fgv.br), reason: Bom dia Renata, Para que possamos aceitar seu trabalho é necessário fazer apenas uma mudança. Não pode aparecer a numeração de pagina até a lista de figuras. Apos as alterações fazer novamente a postagem. Qualquer duvida estamos a disposição, Att Pâmela Tonsa on 2017-03-16T15:15:54Z (GMT) / Submitted by Renata Andreoni Barboza (renatabarboza@yahoo.com.br) on 2017-03-16T18:02:34Z No. of bitstreams: 1 TESE FINAL RENATA ANDREONI BARBOZA.pdf: 2509323 bytes, checksum: 79af9e44c09e5c3940fcedd53d4cd77a (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2017-03-16T18:11:02Z (GMT) No. of bitstreams: 1 TESE FINAL RENATA ANDREONI BARBOZA.pdf: 2509323 bytes, checksum: 79af9e44c09e5c3940fcedd53d4cd77a (MD5) / Made available in DSpace on 2017-03-17T13:13:45Z (GMT). No. of bitstreams: 1 TESE FINAL RENATA ANDREONI BARBOZA.pdf: 2509323 bytes, checksum: 79af9e44c09e5c3940fcedd53d4cd77a (MD5) Previous issue date: 2017-02-23 / Esta tese tem como objetivo oferecer uma melhor compreensão do movimento social de consumidores vegetarianos e veganos, e sintetiza os resultados de três estudos que, juntos, cumprem o duplo objetivo de analisar a revolução na videografia e a exclusão de mercado. No primeiro estudo, discute-se o papel central da exclusão de mercado no movimento social vegetariano na cidade de São Paulo e descreve o compromisso dos vegetarianos com base em suas formas individualizadas de participação e seu foco na mudança cultural. O segundo estudo desta tese apresenta o método videográfico e discute sua aplicação à prática da pesquisa acadêmica e de mercado, apresentando um protocolo que resume a compreensão rica e detalhada deste método na prática. O terceiro estudo é uma videografia já publicada, que utiliza a realistic conflict theory para observar como diferentes tipos de pessoas ligadas ao universo do vegetarianismo e veganismo lidam com conflitos dentro e fora do movimento e como esses conflitos afetam a dinâmica do mercado. Os dados baseiam-se em 12 meses de trabalho de imersão etnográfica, com visitas a 18 eventos vegetarianos, cinco demonstrações públicas nas ruas e visitas regulares a cinco restaurantes veganos, para observar e conversar com vegetarianos e veganos no local. Foram realizadas entrevistas em profundidade com 6 ovo-lacto-vegetarianos e 27 veganos. O artigo conclui com uma discussão das principais contribuições teóricas, implicações gerenciais, implicações para as políticas públicas, assim como com indicações de limitações e sugestões para pesquisas futuras. / This dissertation aims to provide an improved understanding of the social consumer movement of vegetarians and vegans, while it summarizes the results of three studies that, taken together, fulfill the twin objectives of analyzing the revolution in videography and analyzing marketplace exclusion. In the first study, the central role of marketplace exclusion in the social consumer movement of vegetarianism in the city of São Paulo is discussed, and the commitment of vegetarians based on their individualized forms of participation and their focus on cultural change is described. The second study of this dissertation discusses the technique of videography and its application to the practice of academic and market research, presenting a protocol that summarizes the rich and detailed understanding of this method in practice. The third study is an example of a published videography that uses realistic conflict theory to observe how different types of people connected with vegetarianism and veganism deal with conflicts within and outside the movement and how these conflicts affects market dynamics. The data are based on 12 months of ethnographic immersion fieldwork that involved visits to 18 vegetarian events, five public demonstrations on the street, and regular visits to five different vegan restaurants, in order to observe and talk to vegetarians and vegans on-site. Extended interviews were conducted with 6 ovo-lacto vegetarians and 27 vegans. The paper concludes with a discussion of the main theoretical contributions, managerial implications, implications for public policy, and limitations and suggestions for further research.

The diploma thesis deals with the relationships and opinions of students of selected secondary schools, which are connected with alternative ways of eating. The theoretical part contains basic information about rational nutrition, individual nutrients, there is a comparison of the food pyramid and a healthy plate. Last but not least, alternative diets are also clarified and then information on five specific types of alternative diets is given. In the individual subchapters, vegetarianism, veganism, raw food, paleo diet and a gluten-free diet are mentioned. The aim of the practical part is to find out the opinion of students of selected secondary schools on alternative ways of eating. These are my chosen secondary schools in the Rakovnicko region. A questionnaire survey is used as a research tool. Based on the data obtained, the questionnaire was evaluated and the results were converted into tables and graphs, which are always commented. 187 respondents answered the questionnaire. It was found that 19 of all respondents have nutrition-related health restrictions. The surprising result is that students did not learn about alternative meals primarily at school, but from their own resources (friends, family, etc.). The results of the questionnaire survey point to the fact that secondary school students...

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<p>Intensively industrialized animal agriculture, or factory farming, poses many challenges for our notions of “life” and how it should be treated. Factory farming’s mass instrumentalization and exploitation of animals potentially unsettles both our most basic notions regarding the justice of sacrificing certain lives in order to improve other lives, and our decisions about which lives belong to each category. This thesis examines the factory farm as a site that relies upon and produces particular lessons about life. The first chapter explores factory farming’s insistence that economically useful features of animals can be endlessly manipulated and optimized, summarily rendering disposable all other aspects of their lives. Recent work on “neoliberal” economic ideology identifies the emergence of similar conclusions about <em>human</em> life under neoliberalism, yet animal life remains largely un-theorized in this context. Meanwhile, the field of critical animal studies is generating a rich body of work theorizing our exclusion of animals from full ethical and political consideration, but has yet to grapple with how the factory farm brings to bear its own economizing logic that intensifies the “othering” of animal life. The resulting pedagogy of life reverberates throughout the range of cultural responses to factory farming. Chapter Two discusses factory farm designer Temple Grandin’s work in order to illustrate how attempts to situate the site within ostensibly non-economic narratives of life such as ecology, comparative epistemology, and spirituality reveal ways that those narratives can become complicit with the factory farm’s neoliberal pedagogy. Chapter Three examines current representations of vegetarian identity, demonstrating that even resistant responses can reinscribe the factory farm’s sacrificial economy. The thesis concludes that alternative futures for critical resistance to the factory farm depend upon a more thorough apprehension of its conceptual reach, and concerted pedagogical and ethical work through and beyond its framing of both human and animal life.</p> / Doctor of Philosophy (PhD)

L’abstinence de viande doit-elle être appréhendée comme un rejet de la norme, laquelle est définie par la participation des citoyens au sacrifice sanglant animal et à la consommation des chairs qui s’ensuit, actes civico-religieux fondamentaux ? L’historiographie actuelle considère que si la vie civique se structure et se reconnaît autour de la mise à mort de l’animal et de sa consommation, alors la place des citoyens refusant la consommation de viande ne peut être que marginale. En s’appuyant sur l’ensemble des sources littéraires de la période antique (VIe siècle av. J.-C.-Ve ap. J.-C.), cette thèse, loin de confirmer cette analyse, révèle une situation plus complexe. L’abstinence de viande s’affirme en effet comme un marqueur identitaire qui laisse apparaître clairement la pluralité normative de la pratique, modulable en fonction des acteurs impliqués et/ou exclus. Ainsi, comme toute pratique alimentaire, les normes ne sont pas excluantes, et une même personne peut s’y conformer suivant le contexte dans lequel elles prennent forme. Le végétarisme ne vient donc pas entraver les devoirs du citoyen et n’entraîne pas la marginalité dans la cité / Must the abstinence of meat be conceived as a rejection of the norm, which is defined by the participation of the citizens to the blood sacrifice and to the following consumption of the flesh, two fundamental civico-religious acts ? The current historiography considers that if civic life structures and recognizes itself through the killing of the animal and its consumption, then the place of the citizens refusing meat consumption can only be marginal. Using all of the literary sources from antiquity (VIth cent. B.C.-Vth cent. A.D.), this dissertation, far from confirming this analysis, reveals a much more complex situation. The abstinence of meat affirms itself as a marker of identity, clearly showing the normative plurality of the practice, flexible depending on the parties involved and/or excluded. In fact, as all dietary practices, norms are not excluding, and one can conform oneself to it depending on the context in which they are shaped. Thus, vegetarianism does not hinder the duties of the citizens, and does not entail marginality within the city

Introduction: Master's thesis is focused on the problems facing vegetarianism during pregnancy. Further study is focused particularly on the exploration of pregnant vegetarian's dietary habits. Object: The theoretical part's target is to familiarise readers with vegetarianism and pregnant vegetarian's diet. The practical part is focused on pregnant vegetarian's dietary habits, finding if those women are drawn to alternatives relating to decisions regarding their own bodies and if they will follow a vegetarian diet with their children. Methods: The survey was conducted through an anonymous online questionnaire. The data obtained is represented in graphs and tables. One part of the work is devoted to the analysis of the data. Results: The theoretical part shows that compilation of a properly assembled vegetarian diet during pregnancy requires enough relevant information. The survey shows that the majority of respondents eat mostly varied food according to the principles of healthy nutrition with respect to vegetarianism. The greater part of the respondents tend to alternatives in relation to decisions about their own bodies. Absolute majority of respondents stated they are not going to lead or are not leading their children to vegetarianism. Conclusion: Proper preparation of meatless diet requires...

The food choices we make every day have a great impact on our environment. Particularly meat consumption significantly contributes to global climate change. Although the current situation calls for a change towards more sustainable diet, meat consumption is still rising. Previous research show that dynamic social norms, i.e. information about ongoing collective behavioral change, can promote pro- environmental behavior, even in the context of meat consumption. Through two pre- registered online experimental studies conducted on a sample of university students (Study 1, N = 227) and on a sample of adult Czech population (Study 2, N = 462), this thesis examines whether dynamic norm message regarding the changing trends in meat consumption can influence intentions to consume less meat. We did not find any direct or total effect of dynamic norms on the preference for meatless meals. Mediation analysis only revealed rather weak indirect effect of dynamic norms on the preference for meatless meals mediated by perceived dynamic norms. In Study 2, we further examined whether the effect of dynamic norm message is conditioned by strength of the dynamic norms (effect of stronger vs weaker dynamic norm) and whether the provision of dynamic norm information triggers self-defense mechanisms which rationalize...

Die vorliegende Dissertation behandelt sozialpolitische und philosophische Dimensionen des Vegetarismus. Sie thematisiert den Zusammenhang von partiellem Nahrungsverzicht und gesellschaftlicher Realität und die Beziehungen zwischen den Denksystemen vegetarischer Bewegungen und ihrem besonderen Ernährungsstil. Zwei antike kulturelle Formationen werden modellhaft studiert: der religiös-philosophisch-politische Bund der Pythagoreer in den Stadtstaaten des archaischen und klassischen Griechenlands und die vor dem Hintergrund des frühen Christentums zu verortende manichäische Religion in der Spätantike. Am Schluss steht ein Exkurs zu einer dissidenten Formation innerhalb der Moderne: der Monte-Verita-Bewegung. In das Blickfeld der Untersuchung tritt der Zusammenhang von vegetarischer und karnivorer Ernährung mit Opferstrukturen, der Unterscheidung von Mensch und Tier, dem Geschlechtsverhältnis und Erlösungsvorstellungen. Der Protest der Pythagoreer richtet sich gegen die den griechischen Stadtstaat begründenden Tieropfer. Damit verweigern sie die Anerkennung der kulturstiftenden Schuld und stellen gleichzeitig die Differenz zwischen Göttern und Menschen in Frage, indem sie die Rückkehr in ein Goldenes Zeitalter vor der Kultur proklamieren. Unter Bezug auf Heidegger und Freud wird ein Zusammenhang mit der Betonung der Mathematik im pythagoreischen Denken hergestellt. Der Manichäismus erscheint mit seinem zentralen Ritual, dem Heiligen Mahl der Electi, als gnostische Aufklärung des Christentums. Die verschiedenen Theorien und Praktiken der Ernährung im frühen Christentum werden den manichäischen gegenübergestellt und dieser Vergleich wird mit einer Erörterung der Unterschiede im Verhältnis zum heiligen Text verbunden. Bei der Behandlung der Monte-Verita-Bewegung werden ihre Matriarchatsphantasien und die Theorien des dissidenten Psychoanalytikers Otto Gross erörtert. / The present dissertation considers socio-political and philosophical dimensions of vegetarianism. Its topics are the connection between partial food abstinence and social reality and the relations between the thought systems of vegetarian movements and their special eating style. Two cultural formations of antiquity are being studied as models: the religious-philosophical-political movement of the Pythagoreans in the city states of archaic and classical Greece, and the Manichaean religion in late antiquity which has to be situated against the background of early Christianity. The text closes with an excursus on a dissident formation inside modernity: the Monte Verita movement. The scope of the study includes the connection of vegetarian and carnivorous eating with sacrificial structures, the difference of man and animal, gender relations and eschatological notions. The Pythagoreans protest against the animal sacrifices which constitute the foundation of the Greek city state. By this act they refuse recognition of the foundational guilt of civilization und question at the same time the difference between gods and men by proclaiming the return to a Golden Age before civilization. With reference to Heidegger and Freud a connection is made to the emphasis on mathematics in Pythagorean thought. Manichaeism with its central ritual, the Holy meal of the Elect, appears as a gnostically enlightened counterpart of Christianity. The diverse theories and practices of eating in early Christianity are confronted with the corresponding Manichaean ones, and this comparison is connected with a discussion of the differences in the relation to the holy texts. The treatment of the Monte Verita movement discusses its matriarchal fantasies and the theories of dissident psychoanalyst Otto Gross.

Sogar eine vegetarische Ernährung führt durch den Konsum von Milchprodukten zum Schlachten der nicht mehr produktiven oder ausselektierten Milchkühe sowie der männlichen Nachkommen. Eine Rinderhaltung ohne Schlachtung (ROS) wäre (für Lakto-Vegetarier) hier ein Ausweg. Es wurden narrative und semi-strukturierte Interviews mit Tierhaltern der 5 hier dargestellten Fallbeispiele mit qualitativen Methoden der interpretativen Sozialforschung (Grounded Theory, Biographieforschung und sequentielle Feinanalyse) erhoben und untersucht. Die 5 Fallbeispiele wurden anhand biographischer Entwicklungen, ihrer Ethik und ihrem Tierhaltungssystem sowie anhand ihrer Konventionen verglichen. Der Fallvergleich ergab 5 Grundsätze des Care-Systems einer ROS: 1. Universal, 2. Bedingungslos, 3. Das ganze Leben betreffend - „a lifetime of Care“, 4. Familisierend, 5. Präventiv. Das Agrar-System der Fallbeispiele wurde in drei Betriebsstile differenziert: Reine Sanctuaries (Lebens-/Gnadenhof), Landwirtschaftliche Sanctuaries und Vegetarische Rinderhaltung/Milcherzeugung. Das Care- und das Agrar-System ergeben zusammen ein Agrar-Care-System. Kernelemente des Agrar-Systems der 4 hier untersuchten europäischen Betriebe sind u.a. ein hohes durchschnittliches Abgangsalter der Kühe von 12,5 Jahren und der Ochsen von 10 Jahren, stabile Herden, insg. vielfältige Dungnutzung, eine weitgehend muttergebundene Kälberaufzucht und partielle Ochsenanspannung. Bei dem dritten Fallbeispiel beträgt die Dauer der Laktationen durchschnittlich 2,8 Jahre und es werden dabei 9.055 kg pro Laktation ermolken. Bei Kühen mit sehr langen Laktationen sinken vom ca. 4.-6. Jahr die Leistungen nicht mehr und sind persistent. Die Milchkühe sind für 3,4 Jahre (als Mittel der beiden melkenden Betriebe) „in Rente". Der kostendeckende Milcherlös liegt bei ca. 2,95 bis 3,05 EUR pro kg Milch. Eine gemolkene Kuh trägt dabei die Kosten von 0,63 Kühen „in Rente" sowie von 1,48 Ochsen. Milch und Dung wären hier Beiprodukte des Tierlebens. / Even a vegetarian nutrition, through consumption of milk products, leads to the slaughtering of dairy cows that are no longer productive or have been sorted out, and of their male offspring. A cattle husbandry without slaughtering (here ‘CWS’) could be a solution (for lacto-vegetarians). Narrative and semi-structured interviews with the heads of animal husbandry in a total of five cases have been carried out and reviewed using qualitative methods of interpretive social research (Grounded Theory, biography research and detailed sequential analysis). In a case comparison, the five cases have been compared to each other in terms of their biographical developments, their ethics and their animal husbandry systems and also in terms of their conventions. The following five principles for a care system in CWS were derived: Universality, Unconditionality, A lifetime of care, Familialisation and Prevention. The agri-system of the case studies has been differentiated into three styles of farming: Pure sanctuary, agricultural sanctuary and vegetarian cattle husbandry. The combination of the agri- and care-system becomes the agri-care-system. Core elements of the agricultural system of CWS and of the 4 European farms are: a high average dying age which is 12.5 years for cows and 10 years for oxen, novel dung products, mostly rearing calves with the dam and on some farms the use of oxen for traction. In regard to the third case study, the average duration of lactation is 2.8 years, generating about 9,055 kg milk per lactation cycle. The dairy cows "retire" for a period of 3.4 years as a mean of the two milking case studies. In cows with very long lactation cycles, the milk yield, instead of decreasing from the 4th to the 6th year, rather seems to be constant during this period. The cost-covering milk revenue would be about 2,95 up to 3,05 EUR per kg. Each milked cow carries the cost of ca. 0,63 "retired" cows and 1,48 oxen. Milk and dung are the by-product of the animal life.