A presente tese investigou no ensino fundamental e médio, se as práticas pedagógicas podem ser melhoradas, introduzindo tecnologias de redes sociais e a produção de conteúdos escolares pelos estudantes, através de mídias de áudio e vídeo. A pesquisa sustentou-se numa pesquisa-ação intervencionista, através da formação de docentes e atividades práticas com estudantes. Os estudos e a fundamentação teórica tiveram as contribuições de Hilton Japiassu e Ivani Fazenda, dentre outros autores. A pesquisa utilizou duas escolas públicas com ensino fundamental e médio e participaram três docentes e cinco turmas de estudantes. A pesquisa utilizou o ambiente Facebook, através do Grupo de Estudos, pesquisas na Internet em grupo, produção dos áudios e vídeos pelos estudantes. O cronograma, a metodologia e análise da pesquisa realizada se baseou nas medidas de escalas e satisfação através dos modelos de avaliação e aplicação em TD&E de Abbad et all. As análises foram divididas entre os docentes e estudantes. Três importantes indicadores sugerem revisões nas políticas públicas de inserção das tecnologias na educação: revisão das infraestruturas, melhorias nos materiais digitais e formação permanente de docentes nas questões de tecnologias e interdisciplinaridade. Outros indicadores apontaram melhorias na comunicação, interação e colaboração dos estudantes: mídias de redes sociais na sala de aula e mídias de áudio e vídeo na produção de conteúdos escolares pelos próprios estudantes. Como contribuições da tese os resultados apontados são promissores com o uso da metodologia interdisciplinar nos cursos de formação de docentes, com o uso pedagógico das mídias sociais e tecnologias de áudio e vídeo nas atividades de sala de aula, aumentando consideravelmente o nível de motivação e interesse dos estudantes à pesquisa científica em sala de aula. A formação dos docentes voltado para práticas pedagógicas interdisciplinares e o uso pedagógico de rede social foram importantes agentes de mudança, potencializando a interação e colaboração em busca do protagonismo dos estudantes para uma aprendizagem significativa, melhorando aspectos como reflexão e autocrítica. / This main objective of this thesis was to investigate at primary and high schools if teaching practices can be improved by introducing social network Technologies and the production of educational content for students, through audio and video media. The research helded in an interventionist action through training of teaching practices and activities with students. These studies and the theoretical background had contributions from Hilton Japiassu and Ivani Fazenda, among other authors. Two public schools were used and attended three teachers and five classes of students. Facebook media environment was used by the “Study Group” and “Internet Research Group”, both groups using audio and video media. The schedule, methodology and analysis conducted in this research were based on measures of scales and satisfaction through valuation models and applications realized by TD & Abbad et all. The analysis were devided among teachers and students. Three importante indicators suggest revision to the policies of integration of technologies in education: a) a review of infrastructure, b) improvements in digital materials and c) a permanent training of teachers on issues of technology and interdisciplinarity. Others indicators showed improvements in communication, interaction and collaboration of students; social networking media at the classroom and audio and video media in the production of school subjects by the students themselves. The results obtained by this thesis strongly are pointing that the medias and methodologies used greatly increased the motivations of the students in the classroom. The training of interdisciplinary activities and the use of social medias were important agentes of change, enhancing interaction and collaboration in pursuit of the role of students to meaningful learning, improving aspects such metacognition and criticismo.

A presente tese investigou no ensino fundamental e médio, se as práticas pedagógicas podem ser melhoradas, introduzindo tecnologias de redes sociais e a produção de conteúdos escolares pelos estudantes, através de mídias de áudio e vídeo. A pesquisa sustentou-se numa pesquisa-ação intervencionista, através da formação de docentes e atividades práticas com estudantes. Os estudos e a fundamentação teórica tiveram as contribuições de Hilton Japiassu e Ivani Fazenda, dentre outros autores. A pesquisa utilizou duas escolas públicas com ensino fundamental e médio e participaram três docentes e cinco turmas de estudantes. A pesquisa utilizou o ambiente Facebook, através do Grupo de Estudos, pesquisas na Internet em grupo, produção dos áudios e vídeos pelos estudantes. O cronograma, a metodologia e análise da pesquisa realizada se baseou nas medidas de escalas e satisfação através dos modelos de avaliação e aplicação em TD&E de Abbad et all. As análises foram divididas entre os docentes e estudantes. Três importantes indicadores sugerem revisões nas políticas públicas de inserção das tecnologias na educação: revisão das infraestruturas, melhorias nos materiais digitais e formação permanente de docentes nas questões de tecnologias e interdisciplinaridade. Outros indicadores apontaram melhorias na comunicação, interação e colaboração dos estudantes: mídias de redes sociais na sala de aula e mídias de áudio e vídeo na produção de conteúdos escolares pelos próprios estudantes. Como contribuições da tese os resultados apontados são promissores com o uso da metodologia interdisciplinar nos cursos de formação de docentes, com o uso pedagógico das mídias sociais e tecnologias de áudio e vídeo nas atividades de sala de aula, aumentando consideravelmente o nível de motivação e interesse dos estudantes à pesquisa científica em sala de aula. A formação dos docentes voltado para práticas pedagógicas interdisciplinares e o uso pedagógico de rede social foram importantes agentes de mudança, potencializando a interação e colaboração em busca do protagonismo dos estudantes para uma aprendizagem significativa, melhorando aspectos como reflexão e autocrítica. / This main objective of this thesis was to investigate at primary and high schools if teaching practices can be improved by introducing social network Technologies and the production of educational content for students, through audio and video media. The research helded in an interventionist action through training of teaching practices and activities with students. These studies and the theoretical background had contributions from Hilton Japiassu and Ivani Fazenda, among other authors. Two public schools were used and attended three teachers and five classes of students. Facebook media environment was used by the “Study Group” and “Internet Research Group”, both groups using audio and video media. The schedule, methodology and analysis conducted in this research were based on measures of scales and satisfaction through valuation models and applications realized by TD & Abbad et all. The analysis were devided among teachers and students. Three importante indicators suggest revision to the policies of integration of technologies in education: a) a review of infrastructure, b) improvements in digital materials and c) a permanent training of teachers on issues of technology and interdisciplinarity. Others indicators showed improvements in communication, interaction and collaboration of students; social networking media at the classroom and audio and video media in the production of school subjects by the students themselves. The results obtained by this thesis strongly are pointing that the medias and methodologies used greatly increased the motivations of the students in the classroom. The training of interdisciplinary activities and the use of social medias were important agentes of change, enhancing interaction and collaboration in pursuit of the role of students to meaningful learning, improving aspects such metacognition and criticismo.

The Community of Mosqueiro is located at the extreme south of Aracaju city. According to the macro zoning carried out by the Secretary of Planning of Sergipe´s capital, it covers the Urban Growth Zone and has as its limits: the Atlantic Ocean, in the east, Canal Santa Maria (the Santa Maria Canal), in the west and the Vaza Barris River, in the south and southwest. The community has approximately 4.091 inhabitants and a relation of dependence on natural resources established more than a century ago, according to the local residents. As far as 1960, the accesses between Aracaju and Mosqueiro were restricted, as a result, many fishermen had to move on foot, on horseback or sailing in order to commercialize their products in the markets of Aracaju. During the decade of 1980, with the building of Rodovia dos Náufragos (Náufragos Road), the relations with Aracaju became more intense and people who lived in the capital started to frequent the community as holidaymakers, purchasing pieces of land and building houses. Some of these houses are permanent dwelling ones at present. This process has taken higher proportions year by year because of many factors and among them, stands the real estate speculation. As a consequence, the local community has been suffering strong influences, resulting in changes in the territorial, spacial, sociocultural, economic and environmental characteristics and setting off a deterritorialization process. Faced with the environmental complexity, it is necessary the contribution of the several fields of science in order to reach a wider and integrated view of the environmental questions (GOMIDE and SERRÃO, 2004). In this sense, the Environmental Education actions are presented in this research with the objective of contributing to the construction of proposals which imply the respect to biodiversity and cultural diversity, the incentive for solidarity, equality, the respect to traditional knowledge expressed in a community way of life. The methodology used consists in the application of participative research carried out by means of discursive and constructive workshops with the community social actors involvement. The educational process helps in the formation of new social actors capable of leading the transition to a democratic and sustainable future (LEFF, 2001, p.246). / A Comunidade Mosqueiro está situada no extremo sul do Município de Aracaju. Segundo o macro-zoneamento da Secretária de Planejamento da Capital Sergipana, compreendida na Zona de Expansão Urbana, tendo como limites: a leste, o Oceano Atlântico; a oeste, o Canal Santa Maria; e o Rio Vaza Barris, a sul e a sudoeste. A comunidade possui aproximadamente 4.091 habitantes e uma relação de dependência com os recursos naturais estabelecidos há mais de século, conforme moradores locais. Até 1960, os acessos entre Aracaju e Mosqueiro eram restritos, fazendo com que muitos pescadores se deslocassem a pé, em lombos de animais ou navegando para comercializarem seus produtos nos mercados de Aracaju. Na década de 1980, com a construção da Rodovia dos Náufragos, as relações com Aracaju se intensificaram, e moradores da Capital passaram a frequentar o Povoado enquanto veranistas, adquirindo terrenos e construindo casas, das quais, algumas atualmente se tornaram moradias permanentes. Esse processo vem se acentuando no decorrer dos anos em razão de diversos fatores, dentre eles, a especulação imobiliária. Mediante este processo, a comunidade local vem sofrendo fortes influências, configurando na descaracterização territorial e espacial, sócio-cultural, econômica e ambiental, desencadeando um processo de desterritorialização. Frente à complexidade do meio ambiente, se faz necessária a contribuição das diversas áreas das ciências, no sentido de contribuir para uma visão mais abrangente e integrada das questões ambientais (GOMIDE e SERRÃO, 2004). Nesse sentido, as ações de Educação Ambiental se apresentam, nessa pesquisa, a fim de contribuir para a construção de propostas que impliquem respeito à biodiversidade, na valorização da diversidade cultural, no estímulo à solidariedade, igualdade, respeito aos saberes tradicionais, expressos em um modo de vida comunitário. A metodologia utilizada consiste na aplicação de pesquisa participativa realizada através de oficinas discursivas e construtivas, com o envolvimento dos atores sociais da comunidade. O processo educacional auxilia a formação de novos atores sociais, capazes de conduzir a transição para um futuro democrático e sustentável (LEFF, 2001, p. 246).

Orientador: Maria Suely Kofes / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas / Made available in DSpace on 2018-08-17T00:01:07Z (GMT). No. of bitstreams: 1 EstradaMejia_RafaelIgnacio_D.pdf: 4716661 bytes, checksum: 1eb74c79198ded8de9c553845c53a92a (MD5) Previous issue date: 2010 / Resumo: Esta tese visa analisar o processo de desterritorialização geográfico e existencial, experimentado por viajantes forçados colombianos refugiados nas cidades de São Paulo e Barcelona. A minha hipótese é que este fenômeno obedece a estados de guerra prolongados que na Colômbia se manifestam por meio da existência de domínios territoriais, contra-estatais e paraestatais, que disputam a soberania do Estado e conformam ordens de fato com ambições soberanas. Neles se luta por uma dominação territorial, por uma ordem justa, pela submissão de seus moradores e por uma representação soberana, características que levam a concluir que se trata de guerras pela construção da nação. Desse modo, o encontro com a guerra implica um devir-estrangeiro que emerge ao traspassar as fronteiras nacionais, ao ser submetido a controles migratórios, ao ser contrastado com os cidadãos, ao ser alvo de dispositivos discriminatórios como é caso do uso de estigmas ou estereótipos negativos. Não obstante, a desterritorialização tem provocado as mais variadas resistências, desde as reivindicações ao rebusque. As resistências se expressam de forma impetuosa, sutil, visível ou oculta, configurando o que Scott chama de infrapolítica, Certeau de antidisciplina ou Pécaut de savoir-faire ao qual se recorre em caso de necessidade. Baseado na análise micropolítica proposta por Deleuze e Guattari, sugiro um olhar antropológico que privilegia o occursus (encontro, devir) como via de acesso à alteridade / Abstract: This thesis aims to analyze the geographic and existential deterritorialization process experienced by forced Colombian travelers who have taken refuge in the cities of São Paulo and Barcelona. My hypothesis is that this phenomenon obeys prolonged states of war which in Colombia are characterized by the coexistence of parastatal domains and domains that are occupied by opponents of the government. These domains dispute State sovereignty and impose rules to fulfill sovereign ambitions. There is fight for territorial dominance, state of justice, population submission, and sovereign representation. These characteristics lead to the conclusion that this process consists of a war for the construction of a nation. In this sense, encounter the war implies becoming-foreigner that emerges as national borders are trespassed and the individuals are submitted to migration control, are contrasted with citizens, and become the target of discriminatory devices; e.g., use of stigma and negative stereotypes. Notwithstanding, deterritorialization has evoked various types of resistance, ongoing from vindications to rebusque (resourcefulness). Resistance is expressed in an impetuous, subtle, noticeable, or concealed way, constituting what Scott, Certeau, and Pécaut designate infrapolitics, antidiscipline, or savoir-faire, respectively, which individuals resort to in the event of necessity. On the basis of the micropolitical analysis proposed by Deleuze and Guattari, I suggest an anthropological approach that favors the occursus (encounter, becoming) as a means to achieve alterity / Doutorado / Doutor em Antropologia Social

Made available in DSpace on 2016-08-16T18:10:28Z (GMT). No. of bitstreams: 1 dissertacao POLYANA.pdf: 1141576 bytes, checksum: f654ae59c08802595d078c53040726e1 (MD5) Previous issue date: 2012-12-14 / FUNDAÇÃO DE AMPARO À PESQUISA E AO DESENVOLVIMENTO CIENTIFICO E TECNOLÓGICO DO MARANHÃO / In front of the hegemonic speech in the researches about cyberspace that consider a space of Deterritorialization and cultural displacement, one searchs for, with this research, to evidence the inverse process, the one of Territorialization of the subject and his culture in the cyberspace, by means of the blogs Zema Ribeiro and Luis Cardoso, here classified as individual/mixed. This work develops itself at the light of the comprehension that the individual/mixed blogs are instruments that delimit the territoriality of the subject in the online environment. Based in the concepts of local identity and culture, the research sought to associate the identity formation of the subject to his local culture that materializes itself through the speech proffered in the blogs. Theorists like Hall, Giddens, Castells, Canclini e Certeau give subsidies for the comprovation of the hypothesis. The methodology, on the other hand, its grounded on the speech analysis that helped to elaborate and identify discursive modalities present in the selected texts. / Diante do discurso hegemônico nas pesquisas sobre ciberespaço que o consideram um espaço de Desterritorialização e deslocamento cultural, busca-se, com esta pesquisa, evidenciar o processo inverso, o de Territorialização do sujeito e sua cultura no ciberespaço, por meio dos blogs Zema Ribeiro e Luis Cardoso, aqui classificados como individual/misto. Este trabalho se desenvolve à luz da compreensão de que os blogs individuais/mistos são instrumentos que demarcam a territorialidade do sujeito no ambiente online. Fundamentada nos conceitos de identidade e cultura local, a pesquisa procurou associar a formação identitária do sujeito a sua cultura local que se materializa através do discurso proferido nos blogs. Teóricos como Hall, Giddens, Castells, Canclini e Certeau dão subsídios para que a hipótese seja comprovada. A metodologia utilizada para avaliar os textos dos blogs, por sua vez, é embasada pela análise de discurso que ajudou a elaborar e identificar modalidades discursivas presentes nos textos selecionados.

Jan Suk The Poetics of Immanence: Performance Theatre of Forced Entertainment Abstract The present dissertation thesis examines the multi-faceted nature of the devised as well as durational works of the British experimental theatre Forced Entertainment via the thought of Gilles Deleuze and Félix Guattari. The aim of the thesis is to explore the transformation- potentiality of the territory between the actors and the spectators. The transformativity of this interspace, or the territory in-between, is decodable namely via Forced Entertainment's performances' structural patterns, sympathy fostering aesthetics, virtual audience integration and accentuated emphasis of the now. The application of Deleuze's philosophy, chiefly the phenomenon of immanence, results in the definition of the poetics of immanence, whose operation enables the transformativity of theatrical space to be terminologically embraced. After delineating crucial terms, such as performance and theatre, live art, or postdramatic theatre, the initial chapter contextualizes Forced Entertainment as the pivotal experimental theatre group; the chapter further conducts an analysis of relevant critical literature in performance and theatre theory discourse. Chapter two provides a deeper contextualising study of the most significant Deleuzoguattarian...

The aim of this thesis is to read Bruno Schulz’s The Cinnamon Shops through the theoretical framework of Deleuze and Guattari, focusing on the relation between territorialization, deterritorialization and reterritorialization. This is investigated through examples from the The Cinnamon Shops, focusing on different aspects of how territorialization is portrayed in Bruno Schulz’s corpus. The goal is to show how the stories of Bruno Schulz are structured around various forms of territorializations, be it the home, the family shop or the town in itself. However, those territories are almost always negated through deterritorializing acts. In this act we get to face something new, something temporary and fragile, which in itself creates the essential crack or leakage in the text. Those acts of deterritorialization can’t be allowed to continue undisturbed but must be shut down through various forms of reterritorialization. This form of reading is only possible when the text is seen as a rhizomatic structure, with no clear center or periphery. It is brought forward how each of those texts are segmented in various manners, either binary or linear, which affects how the territorializing acts can be perceived.

Peu d’études ont été faites sur le mouvement dans l’œuvre de Marguerite Duras (1914-1996). Or réécritures et répétitions qui marquent la pratique scripturaire de celle-ci permettent de penser des déplacements, des métamorphoses que cette thèse se propose de lire dans l’accompagnement de penseurs tels que Maurice Merleau-Ponty, Gilles Deleuze, Georges Didi-Huberman, et de manière plus spectrale, mais non moins essentielle, Jacques Derrida, Claude Lévesque et Maurice Blanchot. Le premier chapitre s’intéresse à « la marche-danse de la mendiante », qui prend place dans Le Vice-consul (1966). Le mouvement de perte de la mendiante se donne comme un procès de déterritorialisation sans fin où ne cessent d’opérer métamorphoses et devenirs. Cette dernière entraîne dans son rhizome des lieux où faire l’expérience d’un visible difficilement isolable de sa doublure d’invisible. Des lieux sont ainsi « créés » pour faire du « lieu dansé un espace dansant » (chapitre 2). On ne saurait cependant rendre compte du mouvement sans questionner « les rythmes de la danse » (chapitre 3) dont l’épreuve possède une puissance métamorphosante, particulièrement sensible dans L’Après-midi de monsieur Andesmas (1962). Mais le rythme est aussi ce par quoi s’ouvre le temps. Et le temps durassien plonge son lecteur aussi bien que ses personnages dans un univers où virtuel et actuel ne cessent d’échanger leurs forces. C’est alors la question de l’événement, de sa possibilité dans la rencontre et le crime, qui fait l’objet du « temps qu’entrouvre la danse » (chapitre 4). Dépositaire d’un étrange hiatus qu’elle suscite pour qu’un écart se creuse afin de dire l’événement, cette œuvre rêve finalement, à travers la langue, de l’événement inséparé dans le mouvement perpétuel du sens, dans « la danse du sens » (chapitre 5). Cependant, si le sens peut d’abord apparaître dansant parce qu’instable, il faut admettre qu’on tourne toujours autour de certains mots qui échappent. Quelque chose échappera toujours. C’est ce que le sixième chapitre, « Échappé(e) de la danse », appréhende, alors que le mouvement, qui n’a d’autre finalité que lui-même, inscrit un inachèvement perpétuel dont les réécritures témoignent. Parce qu’elle met en scène des êtres en mouvement dans une œuvre elle-même en mouvement, l’œuvre de Marguerite Duras permet de penser l’être-au-monde en danseur. / Few studies have been undertaken on movement in the work of Marguerite Duras (1914-1996). Yet, the rewritings and repetitions that mark her scripturary practice allow for the thinking of displacements, metamorphoses that the present thesis proposes to read in the company of such thinkers as Maurice Merleau-Ponty, Gilles Deleuze, Georges Didi-Huberman, and in a more spectral, but no less essential way, Jacques Derrida, Claude Lévesque and Maurice Blanchot. The first chapter is interested in “the dancing-walk of the beggarwoman”, which takes place in Le Vice-consul (1966). The movement of loss in the beggarwoman proposes itself as a process of endless deterritorialization in which metamorphoses and becomings are ceaselessly operative. The latter draws into its rhizome places in which having an experience of the visible is isolatable with difficulty from its invisible doubling. Places are thus “created” to make of the “danced place a dancing space” (Chapter 2). It would not, however, be possible to account for movement without questioning “the rhythms of dance” (Chapter 3), the ordeal of which possesses a metamorphosizing power, and is particularly sensible in L’Après-midi de monsieur Andesmas (1962). But rhythm is also that through which time is opened. And Durassian time plunges her reader as well as her characters into a universe in which the virtual and the actual tirelessly exchange forces. Thus does the question of the event, of its possibility in encounter and crime, which is the object of “time parted by dance” (Chapter 4). The depository of a strange hiatus aroused such that a distance can be excavated in order to speak the event, this work dreams, finally, through language, of the unseparated event in the perpetual movement of sense, in “the dance of sense” (Chapter 5). Nonetheless, if sense can first appear to be dancing because it is unstable, it must be recognized that one is always turning around certain words that escape. Something will always escape. That is what the sixth chapter, “Dance’s échappé(e),” apprehends, when movement, which has no finality other than itself, inscribes a perpetual incompletion to which the rewritings testify. Because she stages beings in movement in a work itself in movement, Marguerite Duras’s œuvre enables one to think the being-in-the-world as a dancer.

Partant du constat de l‟extrême profusion de textes juridiques et journalistiques relatifs aux droits humains traduits en arabe, nous avons voulu retracer l‟histoire de la traduction de ce genre de textes et mettre en lumière les moments forts de son évolution, aux niveaux terminologique, phraséologique et idéologique. Cette recherche nous a fait remonter jusqu'aux productions d'intellectuels arabes modernistes du XIXème siècle. Nous avons rappelé dans le chapitre 1 les contextes à la fois historiques et discursifs qui ont vu ou fait naître le concept de droits de l'homme puis avons présenté une description détaillée des traductions de 3 textes de référence : les traductions de la Charte constitutionnelle française de 1814 par Rifâ„a Râfi„ al-Tahtâwî (1801-1873), de la Déclaration des droits de l’homme et du citoyen de 1789 (DDHC) par Farah Antûn (1874-1922) et de la Déclaration Universelle des Droits de l’Homme (DUDH) de 1948 par les services de traduction de l‟Onu. Dans le chapitre 2, nous avons cherché à montrer que les textes traduits laissaient toujours transparaître des contradictions ou une certaine concurrence entre, d‟une part, les motivations idéologiques qui président à la rédaction des textes sources et, d‟autre part, les motivations intellectuelles de leurs traducteurs. Toujours dans cette perspective, nous avons étudié, au chapitre 3, trois traductions de textes relatifs au domaine mais de genres différents: un discours politique («A new beginning», Barack Obama), un article spécialisé (Human Rights Watch) et un extrait de rapport (Amnesty International). Nous avons mis en avant la complexité du statut des traducteurs de textes relatifs aux droits humains qui doivent, d‟une part, avoir des connaissances à la fois linguistiques, terminologiques et notionnelles, et, d‟autre part, adopter des stratégies traductives (choix lexicaux et phraséologiques) qui respectent la visée du texte source (politique, militante, informative…). / Assessing the extreme profusion of legal and journalistic texts dealing with human rights in Arabic, the aim of this thesis is to retrace the history of those texts‟ translation and to highlight on the most important phasis of its evolution, at terminological, phraseological and ideological levels. This research has made us go back to nineteenth century Arab modernist intellectuals‟ productions. We recalled in Chapter 1 to the both historical and discursive contexts in which the concept of human rights was born. Then, we have presented a detailed description of the translations of three representative texts: the translations of the 1814 French Constitutional Charter by Rifâ„a Râfi „ al-Tahtâwî (1801-1873), of the 1789 Declaration of the Rights of Human being and the Citizen (DDHC) by Farah Antûn (1874-1922) and of the 1948 Universal Declaration of Human Rights (UDHR) by the United Nations translation services. Chapter 2 demonstrates that the translated texts always denote elements of contradiction or at least some contention between, on the one hand, the ideological motives at the heart of the drafting of the original texts and, on the other hand, the intellectual purposes of the translators. And in such context, Chapter 3 sticks to this point focusing this time on three translations of texts related to the same field but belonging to different genres: a political speech ("A new beginning", Barack Obama), a feature article (Human Rights Watch) and an extract from a survey(Amnesty International). We have highlighted the very complexity inherent to the status of translators of texts dealing with human rights. They, on the one hand, have to be conversant with linguistics, terminological and notional knowledge and, on the other hand, have to keep to traductive strategies (lexical and phraseological choices) in order not to misrepresent the designs of the source text (political, activist, informative ...).

Made available in DSpace on 2016-04-26T18:18:45Z (GMT). No. of bitstreams: 1 Angela Pintor dos Reis.pdf: 2668209 bytes, checksum: 24cb9eb99be1cfeded4380c1be072594 (MD5) Previous issue date: 2010-05-24 / This research examines the theoretical and empirical consequences of the glocal phenomenon a hybridism of the local and global that encompasses the contemporary condition of deterritorialization and reterritorialization of human relations in and through cyberspace - for the concept of internal communication' in Brazilian business organizations, within the context of cyberculture. The main research problem consists of determining if the glocal does, in fact, require theoretical reformulations of the concept of internal communication. The proposition of this problem involves the basic hypothesis that internal communication really does require a new understanding. The corpus of analysis consists of the set of policies, processes and internal communication channels of the companies Odebrecht S.A., Petrobras and General Motors do Brasil. The fundaments of this research are discussed using these companies for purposes of exemplification, as set forth in the problem, the objectives, and the hypotheses formulated. The theoretical frame of reference is based on studies about the social, cultural and economic processes typical of cyberculture (taken as a category of this era), of the glocal phenomenon, and of internal communication as an institucionalized practice of formal relations between capital and labor. Based on these i'ssues, the following elements are analyzed: (1) the emergence of cyberculture as a new structu're of the social, governed by the subject's adhesion to the technique and technology for the mediation of sociability; (2) the phenomenology of the glocal; and (3) the historical development of internal communication as a segment of Public Relations and of Administration and its function in the management and motivation of the work force. I Given the sociocultural conditions of the times, the relevance of this research lies in the pressing need to rethink the concept of internal communication in business organizations and the consequent possibility of updating this concept in light of the emerging historical and worldwide process of glocalization / A presente pesquisa discute as consequências teóricas e empíricas do fenômeno glocal - hibridismo entre local e global que totaliza a condição contemporânea de desterritorialização e reterritorialização das relações humanas no e pelo ciberespaço - para o conceito de comunicação interna em organizações empresariais brasileiras, no contexto da cibercultura. O principal problema de pesquisa consiste em saber se o glocal está exigindo, de fato, reformulações teóricas no conceito de comunicação interna. A proposição desse problema envolve a hipótese básica de a comunicação interna nas empresas estar requerendo, realmente, um novo entendimento. O corpus de análise é constituído pelo conjunto de políticas, processos e canais de comunicação interna das empresas Odebrecht S.A., Petrobras e General Motors do Brasil, em relação às quais serão discutidos os fundamentos da pesquisa, a título de exemplificação, conforme explicitado no problema, nos objetivos e nas hipóteses formulados. O quadro teórico de referência se nutre de estudos sobre os processos sociais, culturais e econômicos típicos da cibercultura (tomada como categoria de época), do fenômeno glocal e da comunicação interna como prática institucionalizada de relações formais entre capital e trabalho. Com base nesses eixos, são analisados os seguintes elementos: (1) o surgimento da cibercultura como nova estrutura do social regida pela adesão do sujeito à técnica e à tecnologia para a mediação da sociabilidade; (2) a fenomenologia do glocal e (3) o desenvolvimento histórico da comunicação interna como segmento das Relações Públicas e da Administração e sua função na gestão e motivação da força de trabalho. Dadas as condições socioculturais de época, a relevância desta pesquisa reside na necessidade premente de se repensar o conceito de comunicação interna nas organizações empresariais e na consequente possibilidade de se atualizar tal conceito à luz do processo de glocalização histórica e mundialmente emergente