Esta pesquisa objetiva conhecer o papel da comunicação no embate entre empresa/comunidades, observando se as práticas comunicativas de responsabilidade socioambiental empreendidas por empresas, junto a trabalhadores e comunidades, geram transformação ou manutenção do status quo e como os valores organizacionais são (re) significados fora dos muros da organização. Para tal, foi feito o estudo de caso da relação de uma empresa multinacional com seus públicos de interesse, por meio da análise de materiais públicos da corporação, disponíveis em seu site, e entrevistas com roteiros semi-estruturados junto a trabalhadores, líderes e população da cidade de Divinópolis, em Minas Gerais, onde há uma unidade da organização. A pesquisa observou que a gestão da comunicação integrada empreendida pela empresa gera resultados positivos para sua marca e estreita os laços com seus públicos, no entanto, apesar das transformações que as ações sociais e ambientais promovem, a realidade de desigualdade social e precarização do mundo do trabalho se mantém. Com base nestas considerações, observou-se que ainda são muitos os desafios, para que o profissional da comunicação exerça sua função social na mediação da relação empresa/comunidade. / This research intends to know the paper of the communication in the relationship between the company and the community, being observed the communicative practices of environmental responsibility undertaken by companies, close to workers and communities, generate transformation or maintenance of the status quo and as the organizational values they are meant out of the walls of the organization. For such, it was made the study of case of the relationship of a multinational company with their publics of interest, through the analysis of public materials of the corporation, available in its site, and interviews semi-structured with workers, leaders and population of the city of Divinópolis, in Minas Gerais, where there is an unit of the organization. The research observed that the administration of the integrated communication undertaken by the company generates positive results for its mark and it narrows the bows with their publics, however, in spite of the transformations that the social and environmental actions promote, the reality of social inequality and washout of the works world stays. Based in these considerations, it was still observed that are many the challenges, so that the communication professional exercises his/her social function in the mediation of the relationship company / community.

This thesis answers the research question: How do corporate social and environmental responsibilities (CSER) affect global IT outsourcing (GITO)? In answering this question we identified seven key trends that are directing CSER in GITO. We found that CSER in outsourcing is new and relevant, with growing interest from outsourcing providers and buyers. CSER will be driven by consumer concerns and employee expectations, which are particularly relevant for outsourcing buyers with a consumer oriented product or service, such as banks or retail organisations. The need to attract and retain employees will increase the need for CSER at outsource providers. Similarly, CSER is important to an organisation's brand reputation with consumers, employees and other stakeholders such as investors. Within CSER, environmental topics are a growing issue: the need to reduce power consumption and thereby reduce greenhouse gas (GHG) emissions from carbon-based power production. We learned of 'green-washing', the need to be suspicious of CSER claims that cannot be fully validated. This led us, and others, to suggest that due diligence is required to counter possible in-authentic CSER by GITO providers. As a method of validating CSER claims, we propose using global standards such as the Global Reporting Initiative and ISO 26000 when examining CSER at outsource providers. We examined CSER from a strategic perspective, to understand if CSER provides a long-term advantage to outsource providers. Directed by the research data and theoretical frameworks, we proposed a model of strategic and responsive CSER suggested by Porter and Kramer (2006). Responsive CSER describes the set of basic requirements that have become 'table-stakes' for GITO providers. Strategic CSER distinguishes outsource providers by providing long-term benefits that are not easily copied by competitors. By applying the strategic/responsive CSER model for GITO in a case study we developed a model that provides guidance to outsource buyers and their providers on when and how to share and collaborate on CSER projects. The key contribution of this research is a model that describes the characteristics for buyers and providers to collaborate on CSER projects to build trust in the outsourcing relationship and to create shared benefits for both parties and to society or the environment. This research applies the Porter and Kramer model to an outsourcing relationship to understand how CSER can be used to improve GITO.

This paper examines the hitherto neglected conservation movement in British Columbia after the Second World War. During the 1950s and early 1960s, the British Columbia Natural Resources Conference (BCNRC) and Roderick Haig-Brown were the province's most vocal and authoritative proponents of natural resource conservation. The BCNRC (1948-1970) held roughly annual conferences of leading bureaucrats, industry administrators and academics, who promoted scientific research and proposed resource management policies. Haig-Brown (d. 1976) was a well-known fishing writer and vocal conservationist who attended most of the conferences up to 1961 and wrote a popular book on natural resources for the BCNRC. Their activities generated public awareness of and concern for conservation during a period of rapidly expanding resource extraction. Although the common goal of prudent and rational resource use united Haig-Brown and the conference's managerial elite in the immediate postwar period, their conservation philosophies increasingly diverged after 1961. The ideals they articulated were rooted in the changing discourse about nature, which was deeply influenced in this period by the emerging science of ecology. However, ecological concepts led Haig-Brown and the BCNRC to different conclusions about how to deal with increasing resource use and environmental degradation. While the conference used ecology and economics to justify a regime of scientific resource management, Haig-Brown developed a critique of resource development based on humans' ethical responsibility for maintaining the integrity of ecosystems. This rift in conservation thought, and the public debate these conservationists generated, presaged the rise of environmentalism in the late 1960s. / Arts, Faculty of / History, Department of / Graduate

Although businesses have extended their efforts towards addressing their environmental responsibilities, there are still substantial gaps, especially in their approach to biodiversity loss. It is one of the biggest threats to humankind and corporate activities are known to contribute substantially to the deterioration of ecosystems which makes these omissions particularly worrisome. The voluntary global Sustainable Development Goals (SDG) framework has the potential to bring about the transformative change needed to improve biodiversity reporting (BDR), but this connection is rather understudied. This work therefore wants to bridge this literature gap by exploring the role SDGs 14 and 15 play in biodiversity reporting. To that end, the sustainability reports of large German companies were evaluated. A mixed-method approach was applied consisting of statistical testing an assumed association between using SDGs and the quality of BDR and a content analysis of SDG and BDR practices. One main finding is, that increased utilisation of SDG 14 and/or 15 goes hand in hand with better BDR but developed independently and rather as a result of increased biodiversity awareness within corporations. This might be the result of a combination of normative and coercive pressure. The second main finding is that overall, there are tendencies to integrate SDG 14/and or 15 but those are marginal, far from the transformational change needed and overshadowed by misleading reporting practices that fall under the greenwashing umbrella. These findings contribute to our understanding of voluntary frameworks like the SDGs on corporate governance by highlighting how they are currently underutilised.

Numerous management scholars argue that management theory is anthropocentric and considers humans as being separate from the environment. Further anthropocentrism does not enable theory and organisations to contribute to sustainable development. To counter this it is argued theory and organisations should embrace an environmental paradigm that does not separate humans and the environment. This exploratory research attempts to identify whether any organisations operate with an environmental paradigm. The research questions focus on paradigms and some of the tensions surrounding the human-environment debate, such as; sufficiency versus profit maximisation and quoted status, money as a means or an end and notions of boundaries between the organisation and the environment. The questions are explored with individuals from 23 environmentally focused, primarily for profit, organisations. The results indicate that the organisations operate with an environmental paradigm, do not perceive of boundaries between the organisation and the environment, do not pursue profit maximisation, can demonstrate sufficiency, view money as a means rather than an end and do not have a favourable view of quoted status. Furthermore, the interviewees do not separate their world into two realms, one social and one natural. Narratives that arise include the organisations operating to a mode of mission and money and that an aphorism of “altruistically selfish and selfishly altruistic” (Maturana & Varela, 1998:197) can be applied. In short, the results indicate some challenges to conventional management theory, in particular strategy and competitive advantage, and that the organisations interviewed could help to, some extent, enable sustainable development. To close, the hope of this study it that its narratives and the conceptual tool it has prompted, provide succour to students and managers who want to develop a ‘future normal’ of theories and organisations that better enable sustainability.

This is a quantitative case study in which attitudes towards Corporate Environmental Responsibility (CER) among management students at Udayana University in Denpasar on the island of Bali in Indonesia, have been investigated. The aim of the study is to investigate the attitudes towards CER among future business leaders in Bali. In the study, 199 students have answered a questionnaire to map out the students' attitudes, perceived control, subjective norms and intentions towards CER. These variables are part of Ajzen's Theory of planned behavior, whose goal is to measure an individual's intentions to predict behaviors. The result of the study showed that the students have a very positive attitude towards CER. The collected data indicates that the students feel that they would have the control to implement sustainable practices at their future employers, that people close to them expect them to do so and that the students have intentions to implement environmentally friendly measures at their future workplace. / Detta är en kvantitativ fallstudie där attityder mot Corporate Environmental Responsibility (CER) bland management-studenter på Udayana University i Denpasar på ön Bali i Indonesien, har undersökts. Målet med studien är att undersöka attityderna mot CER bland framtida företagsledare på Bali. 199 studenter har i studien fått besvara en enkät för att kartlägga studenternas attityder, upplevda kontroll, subjektiva norm samt intentioner mot CER. Dessa variabler ingår i Ajzens Theory of planned behavior vars mål är att mäta en individs intentioner för att förutsäga beteenden. Resultatet av studien visade att studenterna har en väldigt positiv inställning mot CER. Den insamlade datan tyder på att studenterna upplever att dem skulle ha kontrollen att implementera hållbara arbetssätt hos deras framtida arbetsgivare, att folk i deras närhet förväntar sig att dem gör det, samt att studenterna besitter intentioner att implementera miljövänliga åtgärder på deras framtida arbetsplats.

Thesis (MBA (Business Management))--University of Stellenbosch, 2010.

The study investigated the ability of an extracurricular program to influence environmental responsibility of sixth and seventh graders. The Children's Environmental Attitude and Knowledge Survey (CHEAKS) was evaluated for appropriateness in assessing the worth of this particular environmental education strategy emphasizing water quality fieldwork and technology. CHEAKS is designed with psychometric reliability and validity that may be used in comparing disparate programs. Wilcoxon two sample tests were used to analyze data gathered from two student groups; one participated in an "Enviro-Mentals Club"; the other received no treatment. Analysis showed no significant change in environmental attitudes between groups, but did show significance (p <= 0.05) in environmental knowledge growth. Therefore, the investigated program had marginal success in influencing environmental responsibility.

Managers are coming under increasing pressure from a wide array of stakeholders to improve the environmental performance of their firms while still achieving financial performance objectives. One of the most researched questions in the business and the natural environment (B&NE) literature is whether it pays to be green. Despite more than three decades of research, scholars have been unable to clearly answer this question. The purpose of this dissertation was to attempt to identify the antecedents that lead to increased, firm-level environmental performance and the conditions in which firms are then able to profit from enhanced environmental performance. First, I assessed three intra-organizational factors of top management teams (i.e. female representation, concern for non-financial stakeholders, and risk-seeking propensity) that theory indicated are associated with increased corporate environmental performance (CEP). Theory also leads us to believe that top management teams with these attributes should perform better in dynamic settings, so I tested to see if industry dynamism moderates these relationships. Second, I then examined industry-level forces that theory indicates would moderate the relationship between CEP and corporate financial performance (CFP). These moderating forces include industry profitability, industry dynamism, and the degree of industry environmental regulation. Hypotheses were tested using panel data obtained from the KLD, Compustat, and Environmental Protection Agency databases for the years 2000 to 2011. The sample consists of firms comprising the Standard and Poor’s 500 and was analyzed using fixed-effect regression and moderating variables were analyzed using the Johnson-Neyman technique.

[pt] As empresas sofrem atualmente uma constante cobrança, por parte dos atores presentes nos seus cenários estratégicos, para a adoção de iniciativas pertinentes à responsabilidade socioambiental. Isso significa uma mudança na essência (e não na forma) das suas identidades enquanto organização que ainda não está completamente esclarecida. Portanto, a investigação da inter-relação entre identidade organizacional e responsabilidade socioambiental corporativa, apesar de recente, merece especial destaque para a Administração contemporânea, estando presente em pesquisas estrangeiras. A oportunidade singular de utilizar a Centrais Elétricas Brasileiras S.A. - Eletrobrás como objeto de estudo e análise empírica a respeito desta inter-relação demonstra o grau de importância e de responsabilidade desta Dissertação. Apoiada numa sólida e concisa revisão da literatura, em livros e periódicos acadêmicos nacionais e internacionais, a respeito dos conceitos de identidade organizacional (MACHADO, 2003) e responsabilidade socioambiental corporativa (ASHLEY, 2005), realiza-se uma pesquisa qualitativa (GIL, 1987; MARTINS, 1994) com a utilização de dados documentais e percepções obtidas por meio de entrevistas com empregados da Eletrobrás, resultando num estudo de caso simples (GIL, 2002). Os resultados confirmam empiricamente a existência de interrelação e influência mútua entre o processo de construção da identidade organizacional e a gestão de iniciativas pertinentes à responsabilidade social e ambiental corporativa. A Eletrobrás pretende romper uma estrutura organizacional praticamente inalterada durante quatro décadas pela redefinição da sua razão de ser, aproximando a sua identidade de holding estatal do setor elétrico para um cenário estratégico mais competitivo e imprevisível. Nesse processo de reconstrução identitária evidencia-se que a responsabilidade socioambiental assume uma posição protagonista no novo papel a ser adotado pela empresa, o que significará uma diferente forma de pensar e interagir com todos os atores intra e extraorganizacionais, baseando suas atitudes e procedimentos em cidadania, responsabilidade, respeito mútuo e ética. O papel aparentemente contraditório entre os objetivos pessoais do corpo funcional e os seus próprios objetivos organizacionais, coloca-se como o principal desafio a ser superado nesse processo de resgate identitário. Acredita-se que a Eletrobrás poderá reconstruir a sua identidade organizacional de modo a aceitar os novos paradigmas oferecidos pela responsabilidade socioambiental e resgatar a parceria com o seu corpo funcional. / [en] Nowadays, organizations have constantly been charged by many of their strategical actors (stakeholders) to adopt practices concerning social and environmental responsibility. That means a change in the essence (though, not peripheral) of their identities as organizations and that is still not completely understood. Therefore, the investigation of the interrelation between organizational identity and corporate social and environmental responsibility, although been a recent concept, deserves a special seat in contemporary Administration, especially in international researches. The unique opportunity of using Centrais Elétricas Brasileiras S.A. - Eletrobrás as an object of study and empirical analysis due to this interrelation demonstrates the state of importance and responsibility by this Dissertation. Based on a solid and concise revision of literature, through both brazilian and international selection of books and academical papers, in relation to the concepts of organization identity (MACHADO, 2003) and corporate social and environmental identity (ASHLEY, 2005), this paper form a qualitative research (GIL, 1987; MARTINS, 1994) using both documental data and some perception obtained by interviews with selected employees from Eletrobrás, resulting in a simple case study (GIL, 2002). The results empirically confirm the existence of an interrelation and mutual influence between the construction process of organizational identity and the management of corporate social and environmental responsibility. Eletrobrás intend to break an organizational structure nearly unchanged for almost four decades by the redefinition of its own reason of being, approaching its identity as holding of the electric sector to a strategical scenario more competitive and unpredictable. In this process of identity reconstruction it becomes evident that the social and environmental responsibility assumes a protagonist position in the new role to be adopted by the company, which will mean a different way of thinking and interacting with all its internal and external actors, basing its attitudes and procedures in citizenship, responsibility, mutual respect an ethic. The apparently contradictory role between the personal goals of its employees and its own organizational goals has to be put as the main challenge to be overcome in the process of identity reconstruction. It is believed that Eletrobrás may reconstruct its organizational identity in order to accept the new paradigms offered by the social and environmental responsibility and rescue its lost partnership with its employees.