My dissertation deals with personality of Jan Sádlo of Smilkov, who was a noble man in king's sevices and who lived at he turned of 13th and 14th century. Dissertation tries to express elemental aspects of his life, which determined his life and this dissertation also tries to complete missing information about his family, property and also tries to find in which community he could be found and with whom he kept in touch with and how can these persons influence his personality. Dissertation also deals with his career, mainly his activity in king's Václav IV. court, where he became a influential person, who became involved in political situation in country during the beginning of hussite revolution. In dissertation is also covered his political downfall and his death. Life of Jan Sádlo of Smilkov was in my dissertation shown as an exapmle of low nobleman who could due to political situation become influential person and who could become involved in political development. . Keywords gentry, court of Václav IV., holding, followers of Jan Hus, administrator of ro

This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. Five different independent variables were identified; Source- Attractiveness, Trustworthiness, Expertise, Similarity, and Tie-strength, which were evaluated in relation to the dependent variable; Purchase intention. Lastly, Self-esteem was introduced as a moderating variable. The goal with the conceptual model was to gain a deeper understanding of how a consumer’s self-esteem may affect their purchasing behavior, as well as which factors that may influence their purchase intention. A quantitative research method was used, and ten hypotheses were developed from the conceptual model.    To test the hypotheses and answer the research questions, a questionnaire was distributed with the use of snowball sampling. Overall, 1029 Swedish females who followed an influencer on a social media participated in the survey. It was stated in the results and the analysis that all five independent variables had a significant positive relation on the consumer’s purchase intention. However, data shows that a consumer’s self-esteem solely had a relation on two of the five independent variables; Trustworthiness & Tie-strength. Trustworthiness was found to have a negative relation to the purchase intention, while Tie-strength was found to have a positive relation. A content analysis was conducted in order to identify other factors that the participants in the survey felt had a significant impact on why they followed their favorite influencer. The result of the content analysis identified two more factors that may impact the ability of an influencer to create a purchase. These were the Entertainment value and the Core values of the influencer.

It has been a lot of talking about who’s president’s fault has been for the crisis that Started in the United States and how it spread around the world. Is it really a specific group of people’s fault? Our leaders’ responsibility to prevent all this? Or is it all of our fault for living in the illusions leaders created for us in order to keep being elected? I am not here to point fingers but, rather, analyzing what has happened by researching legislations that passed and did not pass, and who lobbied and why they lobbied on specific legislations that could have made a difference in the economic situation but were never given the chance. The research are mainly on the years right before the 2007- 2008 recession and specifically from 2004 to 2006. I conclude with analyzing the types of leadership styles that I feel have influenced the current situation and what is the follower’s responsibility in letting it happen, why, and how they could change the situation.

Syftet med denna studie är att öka förståelsen för vad som motiverar volontärer och vad de har för förhoppningar och förväntningar när de kommer för att arbeta på en musikfestival, och hur denna grupp människor passar in i mallen som motivationsteoretiker målat upp för vad människor motiveras av och hur vi motiverar arbetskraft. Vi insåg under vårt arbete med musikfestivalvolontärer att det finns mycket lite kunskap om gruppen samt om hur man på bästa sätt arbetar mot volontärer på en festival. Vad som speciellt intresserade oss var upptäckten av hur många av de volontärer som anmält sig med sedan valde att oanmält inte dyka upp till festivalen eller att avbryta arbetet under festivalens gång. Studien försöker att belysa detta ämne och bidra till mer kunskap inom detta fält och ytterligare en upptäckt vi gjort är att den förutspådda skillnaden mellan arbetsledaren och volontärers attityder inte är så stor. Det finns en högre medvetenhet om volontärernas situation hos arbetledare än vad som initialt observerats, men att denna kunskap allt för sällan kan omvandlas till handling. Vi har alltså undersökt volontärers motivation och arbetsledares attityder för att förstå vad bortfallet av ideell arbetskraft under festivaler beror på, både före och under genomförandet. Denna uppsats är riktad mot personer som har ett intresse av fenomenet motivation hos ideell arbetskraft. / The purpose of this study is to increase understanding of what motivates volunteers and what their hopes and expectations are when they come to work at a music festival. We want to examine how motivation theories can be applied on this group of people and by that grasp how volunteers get motivated. During our work with music festivals we realized that there is very little knowledge about the volunteers and how to best work with volunteers at a festival. One thing that particularly captured our interest was the discovery of how many of the volunteers who signed up to work at the festival and then totaly unannounced chose not to show up at the festival at all or to suspend their work during the festival. This study attempts to shed light on this topic and contribute to more knowledge in this field, further more we also discovered that the difference between the supervisor and the volunteers’ attitude was not as great as we predicted. We found out that the supervisors’ awareness of the volunteers’ situation is a greater than initially observed, but that this knowledge infrequently converts into action. We have examined the volunteers’ motivation and the supervisor's attitudes in order to understand what is causing the loss of volunteers during festivals, both before and during implementation. This paper is directed at people who have an interest in the phenomenon motivation of nonprofit workers.

Syfte: Syftet med studien är att undersöka hur konsumenters varumärkesuppfattning påverkas av influencer marketing med avseende på influencers följarantal och tematiska inriktning. Metod: I denna studie har en kvantitativ metod genomförts för att totalt samla in 173 svar genom en webbaserad enkätundersökning. Efter sållning utifrån vårt urval bearbetades 153 svar i SPSS där deskriptiv statistik, korrelationsanalys och klusteranalys genomfördes. Resultatet användes för att genomföra en diskussion för att dra vidare slutsatser. Slutsats: Studien visar att både tematiska influencers och influencers med många följare har en positiv inverkan på konsumenters varumärkesuppfattning. Influencers med stora följarantal bidrar till mer positiv inverkan på konsumenters varumärkesuppfattning än tematiska influencers. För maximala resultat bör marknadsförare använda sig av en influencer som både har ett stort följarantal och är inriktad på ett tema. Uppsatsens bidrag: Studiens bidrag till teorin inom marknadsföringens forskningsområde är en ökad kunskap om olika sorters influencers påverkan på konsumenters varumärkesuppfattning. Studien visar att följarantal väger tyngre än tema i frågan om hur positivt påverkad en konsuments varumärkesuppfattning blir. / Aim: The purpose of the study is to investigate how consumers’ brand perception is influenced by influencer marketing with regard to influencers' number of followers and topical alignment. Method: In this study, a quantitative method has been conducted to aggregate 173 responses in a web-based questionnaire survey. After screening based on our selection, 153 responses were processed in SPSS where descriptive statistics, correlation analysis and cluster analysis were conducted. The result was used to conduct a discussion to draw further conclusions. Conclusion: The study shows that both topical influencers and influencers with many followers have a positive impact on consumer brand perception. Influencers with a large number of followers contribute to a more positive impact on consumer brand perception than topical influencers. For maximum results, marketers should use an influencer that has both a large number of followers and focuses on a topic. Contribution: The study's contribution to the theory of marketing research area is an increased knowledge of the influence of different types of influencers on consumer brand perception. The study shows that the number of followers weighs heavier than the topic in terms of how positively affected a consumer's perception of the brand is.

Made available in DSpace on 2015-05-15T11:46:05Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 674722 bytes, checksum: eb17d5816a0fce98d1def5be593711f1 (MD5) Previous issue date: 2011-09-29 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / We have as main issue in this work the Hierarchical Control, which consists in a leader-followers system. We studied in special the heat equation approximate controllability under Stackelberg-Nash’s strategy, which is directed in controlling every system from local controls choices with the minimum possible costs. / Temos como principal tema neste trabalho o Controle Hierárquico, que consiste em um sistema de líder e seguidores. Estudamos em especial a controlabilidade aproximada da equação do Calor sob a estratégia de Stackelberg-Nash, estratégia esta direcionada em controlar todo sistema a partir de escolhas de controles locais com o mínimo de custos possíveis.

Syftet med studien är att undersöka följares attityder mot Ving, TUI och Apollos inlägg på Facebook och hur de tolkas utifrån kundlojalitet och e-lojalitet. Det undersöks även hur researrangörer uttrycker lojalitet via deras facebooksida. Kundlojalitet baseras på Olivers (1999) teori och e-lojalitet baseras på “8C’s” som har tagits fram av Srinivasan, Anderson & Ponnavolu (2002). Studien grundar sig i en netnografisk analys för att få en översikt och grundläggande kunskaper om researrangörernas kommunikation på Facebook. Analysen visar att de inlägg som publiceras har skillnader och likheter när det gäller den typ av lojalitet som researrangörerna uttrycker. TUI och Apollo fokuserar mest på konativ lojalitet till skillnad från Ving som fokuserar på affektiv lojalitet. Studien baseras även på semistrukturerade intervjuer vilket anses lämpligt för att få djupare förståelse. Teorierna tillämpas genom en mängd frågor som ställs till respondenterna under intervjuerna. Det framkommer att följarnas attityder gentemot Apollo verkar annorlunda till skillnad från attityderna mot Ving och TUI. När det gäller e-lojalitet verkar Ving och TUI uppfylla flera av de "8C" baserat på följarnas attityder. Apollo har inte visat sig lika starka på den fronten. Denna studie visar liknande resultat som tidigare forskning men de överensstämmer inte helt i alla aspekter. / The purpose of this study is to examine the follower's attitudes towards Ving, TUI and Apollos posts on Facebook and how they are interpreted based on the customer loyalty and e-loyalty. It also examines how the tour operators express loyalty through their facebookpage. The customer loyalty are based on Oliver’s (1999) theory and e-loyalty is based on the “8C’s” that have been developed by Srinivasan, Anderson & Ponnavolu (2002). The study is based on a netnographic analysis to get an overview and basic knowledge of the tour operators communication on Facebook. The analysis shows that the posts have differences and similarities in terms of loyalty to the tour operators’ words. TUI and Apollo mostly focus on the conative loyalty, unlike Ving where the focus is on affective loyalty. The study is also based on semistructured interviews which is appropriate in order to gain a deeper understanding. The theories are applied through a variety of questions that have been asked to the respondents during their interviews. It appears that customers' attitudes towards Apollo appear to be different from the attitudes towards Ving and TUI. About e-loyalty, Ving and TUI seem to fulfill several of the "8C’s" based on the customers attitudes. Apollo has not proved that they are as strong as the other two. This study shows a similar result as the previous studies but they don't fully agree in all aspects.

The aim of this thesis is to explore the social media-communication between the E-sport team Team Allliance and their fans, and doing so with the perspective of Jenkins basic theory on Convergence Culture, also called Participatory Culture, and within this theory-concept, researchers J. Sanderson and J.W. Kassings’ research article from 2011 concerning Tweets and blogs in sports media.   Data was gathered by two kinds of methods: qualitative semi-structured interviews with members of the Swedish E-sport team Alliance together with a quantitative textanalysis of Tweets published by the interviewed. The data showed that the purposes of the teams communication by Twitter posts, to a large extent consisted of providing news and updates and to interact with their large fanbase, actively working for establish a good relationship with their fans.

Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing.Design/methodology: Quantitative research design is used and data is collected through selfreported questionnaires. The population of the study consists of social media users who follow social media influencers on different social media platforms. Findings – Based on data collection from 225 Pakistani respondents, the analysis of the study indicates a positive impact of the three social media influencer credibility dimensions on the purchase intention, and followers’ attitude towards the endorsed brands. Moreover, influencers’ credibility positively impacts followers’ loyalty to the influencers. In addition to the direct effects, followers’ loyalty towards the influencers partially mediated (1) the relationship between influencers’ credibility and purchase intention, as well as (2) the relationship betweeninfluencers’ credibility and followers’ attitude towards the brand. Practical implications – The findings of the thesis provide implications for businesses and marketers to understand the role of credible social media influencers in shaping consumer behavior and it also answers the question of how they influence it.Originality/value – This study adds to the influencer marketing literature by investigating the mediating role of followers’ loyalty in between the relationship of influencer’s credibility and purchase intention of followers as well as their attitude towards the brand.

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