The thesis deals with differences in perception of customer experience between generations X, Y and Z. It focuses on how the representatives of generations represent the ideal course of the customer journey and how their expectations conflict with reality. The theoretical part summarizes the knowledge of generation issues and customer experience. The work deals with methods of measuring customer experience. The empirical part examines how customer experience changes based on the concept of X, Y and Z generations. The aim of this thesis is to show the differences between generations using in-depth interviews and mystery shopping. Research shows that generational differences in customer experience are not significant. However, the relationship with the bank as a financial institution manifests itself as different depending on the life stage of human life. Key words Ideal customer experience, generation, concept of generation X, Y, and Z, customer experience, in-depth interviews, mystery shopping

Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. Research question: What are the underlying factors that affects the attitudes of teenager ́s towards luxury fashion clothing brands? Literature review: The literature review introduces the theories and previous findings regarding the underlying factors that can be connected to our research question and explanation on the chosen generations as this study is supposed to relate to. Frame of reference: In these sections, our main investigation topic will be explained briefly what literatures explain and approach this matter. Our investigation topic “attitudes” have a meaningful role in this paper and it is defined in these sections as well is our choice of model. In the end of this chapter, we present our hypothesis which is based on our chosen model. Method: Based on the literature review and frame of reference a quantitative study was created where 408 Swedish respondents within the generation Z participated. Empirical findings: The survey consisted of 25 statements and questions as regard to our theories and could easily be connected to our chosen model. A Likert-scale from 1-5 was used so the respondents easy could fill in on what level they agreed or disagreed to. Conclusion: The conclusion on this study is that affect which are one of the three components that builds up attitudes. It is the component that positively influence teenagers the most. We can also see that social media have a great positive impact on their attitudes followed by luxury marketing and psychological benefits.

Teen films from the 1980s are a part of the zeitgeist, but there is very little we actually understand about how they can be qualified and defined, and about the phenomenon of their prolific production, box office success, and cultural relevance. Gaining greater insights about these issues is essential for recognizing the significance of a specific group of films and the ways they address concerns of how teens come of age, but is also important for learning about the films’ historical and industrial contexts of production. Asking the questions why these kinds of films, why at this time, and what do they mean, leads to an awareness and identification of the phenomenon, but additionally, these lines of inquiry explore how the films and their success are tied to changing Hollywood industrial conditions, and to the shifting political, economic, social, and cultural climate of the U.S. in the 1980s. While previous scholars have studied the industrial context of production of teen films in the 1950s, and some have looked at the different types of films produced in the 1980s, the matter remains as to whether teen films actually constitute their own genre. Examining this question of genre is necessary for clarifying a number of issues: how the films relate to the culture at large; how representations of youth on screen can help us understand and reevaluate Generation X, the demographic group coming of age at the time; and how an assessment of these films contributes to a re-conceptualization of the ways films are produced, marketed, and categorized in the New Hollywood. Using primary data consisting of textual analysis and contextual analysis, and applying both qualitative and quantitative methodologies, the study builds on and adds to previous approaches to genre. The contributions of this research are multifaceted. By gaining insights about these films, we can begin to appreciate more fully a maligned generation, the changing landscape of the entertainment industry, and a cultural phenomenon. / text

A proposta deste trabalho é de analisar o comprometimento organizacional dos funcionários de uma empresa metalúrgica de Caxias do sul. Esta empresa em análise é a Cemar Legrand empresa pertencente ao Grupo Legrand (Grupo Multinacional Francês). Foi utilizado para a análise um instrumento de pesquisa com reconhecimento pela comunidade científica chamado de modelo dos três componentes de Allen e Meyer (1997) , modelo que caracteriza o comprometimento organizacional em suas dimensões afetivo, instrumental e normativo, e foi aplicado o questionário em uma amostra de 311 funcionários da empresa. A análise deste trabalho também foi ampliada no sentido analisar este comprometimento organizacional por grupo de funcionários pertencentes às gerações (Geração Veteranos, Geração Baby boomers, Geração X e Geração Y), esta teoria das gerações, tem seu nascedouro na teoria geracional de Strauss e Howe (1991) onde os autores definem que em cada século há quatro gerações distintas e que cada uma das gerações comportam-se conforme as características de cada período geracional, bem como pelos acontecimentos de sua época. O resultado deste trabalho demonstra que há um bom comprometimento dos funcionários para com a empresa e não foi encontrado diferenças entre as dimensões do comprometimento para as gerações pesquisadas. / Submitted by Marcelo Teixeira (mvteixeira@ucs.br) on 2014-06-03T17:14:25Z No. of bitstreams: 1 Dissertacao Francisco H A Batista.pdf: 1507649 bytes, checksum: 9b3ef22087ae3901c216ccc051c879d9 (MD5) / Made available in DSpace on 2014-06-03T17:14:25Z (GMT). No. of bitstreams: 1 Dissertacao Francisco H A Batista.pdf: 1507649 bytes, checksum: 9b3ef22087ae3901c216ccc051c879d9 (MD5) / The purpose of this study is to examine organizational commitment of employees at a metallurgical company in Caxias do Sul. This company in question is Cemar Legrand company belonging to Legrand Group. Was used to analyze a research tool to recognize the scientific community called "model of the three components of Allen and Meyer (1997)," model that characterizes the organizational commitment in their affective, instrumental and normative dimensions, and the questionnaire was applied in a sample of 311 employees. This analysis has also been expanded in order to analyze organizational commitment by this group of employees through the theory of generations (Generation Veterans, Generation Baby Boomers, Generation X and Generation Y), this theory of generations, has its origin in the theory of generational Strauss and Howe (1991) where the authors define it in every century there are four different generations and each generation behaves according to the characteristics of each generational period, as well as by the events of his time. This investigation demonstrates that there is a good employee commitment to the company and was not found differences between the dimensions of commitment for the four generations surveyed.

A proposta deste trabalho é de analisar o comprometimento organizacional dos funcionários de uma empresa metalúrgica de Caxias do sul. Esta empresa em análise é a Cemar Legrand empresa pertencente ao Grupo Legrand (Grupo Multinacional Francês). Foi utilizado para a análise um instrumento de pesquisa com reconhecimento pela comunidade científica chamado de modelo dos três componentes de Allen e Meyer (1997) , modelo que caracteriza o comprometimento organizacional em suas dimensões afetivo, instrumental e normativo, e foi aplicado o questionário em uma amostra de 311 funcionários da empresa. A análise deste trabalho também foi ampliada no sentido analisar este comprometimento organizacional por grupo de funcionários pertencentes às gerações (Geração Veteranos, Geração Baby boomers, Geração X e Geração Y), esta teoria das gerações, tem seu nascedouro na teoria geracional de Strauss e Howe (1991) onde os autores definem que em cada século há quatro gerações distintas e que cada uma das gerações comportam-se conforme as características de cada período geracional, bem como pelos acontecimentos de sua época. O resultado deste trabalho demonstra que há um bom comprometimento dos funcionários para com a empresa e não foi encontrado diferenças entre as dimensões do comprometimento para as gerações pesquisadas. / The purpose of this study is to examine organizational commitment of employees at a metallurgical company in Caxias do Sul. This company in question is Cemar Legrand company belonging to Legrand Group. Was used to analyze a research tool to recognize the scientific community called "model of the three components of Allen and Meyer (1997)," model that characterizes the organizational commitment in their affective, instrumental and normative dimensions, and the questionnaire was applied in a sample of 311 employees. This analysis has also been expanded in order to analyze organizational commitment by this group of employees through the theory of generations (Generation Veterans, Generation Baby Boomers, Generation X and Generation Y), this theory of generations, has its origin in the theory of generational Strauss and Howe (1991) where the authors define it in every century there are four different generations and each generation behaves according to the characteristics of each generational period, as well as by the events of his time. This investigation demonstrates that there is a good employee commitment to the company and was not found differences between the dimensions of commitment for the four generations surveyed.

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The purpose of this study was to identify the training needs of different generations of adult learners within a corporate company within SA. Training needs were identified through interviews. Qualitative interviews were conducted with learners from each of the generations. This was a case study and the population was taken from a company within SA. Data was collected through interviews with different generations of adult learners, as well as the field notes of the researcher before, during, and after the interviews. The interviews were transcribed. The data was coded and categories were identified. This was done through inductive and abductive reasoning. From the categories, data were placed into themes. From these themes, findings were made regarding the training needs of different generations. Recommendations were made that can significantly impact the approach companies take towards training different generations of adult learners. Research limitations were described, and recommendations for future study. / Adult Basic Education (ABET) / M. Ed. (Adult Education)

The purpose of this study was to identify the training needs of different generations of adult learners within a corporate company within SA. Training needs were identified through interviews. Qualitative interviews were conducted with learners from each of the generations. This was a case study and the population was taken from a company within SA. Data was collected through interviews with different generations of adult learners, as well as the field notes of the researcher before, during, and after the interviews. The interviews were transcribed. The data was coded and categories were identified. This was done through inductive and abductive reasoning. From the categories, data were placed into themes. From these themes, findings were made regarding the training needs of different generations. Recommendations were made that can significantly impact the approach companies take towards training different generations of adult learners. Research limitations were described, and recommendations for future study. / Adult Basic Education (ABET) / M. Ed. (Adult Education)