Åtta semi-strukturerade djupintervjuer genomfördes i syfte att kartlägga svenska formgivares och förlagsanställdas strategiska och kreativa arbetsprocess samt olika attityder vid arbetet med praktverk och coffee table-böcker. Dessa böckers termer och definitioner diskuterades även, samt boktypens förut-sättningar och utmaningar på marknaden. I denna rapport presenteras funna teman rörande dessa tankemönster och attity-der, samt en generell beskrivning av arbetsprocessen. Produktionen av coffee table-böcker och praktverk fanns vara komplex på grund av att den involverade många personer, tog lång tid i anspråk, var kost-sam och hade relativt små vinstmarginaler vilket därmed kunde förenas med vissa risker. Respondenterna upplevde generellt arbetet som spännande, roligt och givande.Studien belyser även förekomsten av en viss diskrepans vad gäller associationerna till termerna ”coffee table-bok” och ”praktverk”. Coffee table-böcker ansågs främst av de förlagsanställda ha ett innehåll av lägre kvalitet jämfört med det hos ett praktverk. / Semi-structured, in-depth interviews with eight Swedish graphic designers and employees at publishing houses were carried out with the purpose of mapping the strategic and creative work process of producing Coffee table books and Luxury works (Swedish praktverk), as well as respondents attitudes towards these processes.The three main steps identified in the process are presented and compared to results in previous studies. The production of these books was found to be complex due to the number of people involved, the time required, the costs involved and the relatively small profit margins.  All of which increase the exposure to certain risks.  The re-spondents however found the work to be exciting, enjoyable and fulfilling.In addition to this the study discovered the inconsistency between the definition of “Coffee table book” and “Luxury work” and what was found to be the com-monly accepted understanding of these.  This applied particularly to the term “Coffee table book,” where some respondents associated the term to a lower standard of literature. The terms and definitions of these books will be dis-cussed as well as the market condition described by the respondents.

My objective for this project was to create a short but thrilling 2D-animation intended as promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects. In all else I have worked on my own. During the work I have principally learned more about graphics and animation, both classic animation made on paper and digital animation. I have also gained more knowledge concerning technology as it is used in artistic processes, criticism and self criticism, personal development and learning, working alone as an opposite to working in a group, how to handle problems, setbacks and conflicts, time and planning, various ways of analyzing working processes and methods, the creative process and the balance between work and relaxation. I discuss and reflect on these and more phenomena in the end of this study. It has been a demanding but exciting journey. / Detta är en reflektionsdel till en digital medieproduktion. You can mail me at: kippokippo@yahoo.se

Artificiell intelligens (AI) tar alltmer plats i människors vardag. Ett område där det nyligen börjat användas i är bildgenerering och konstskapande. Då AI-tekniken inom bildgenerering är ny, har lite forskning gjorts kring hur det kan påverka konstnärer. Tidigare digitala framsteg som lett till verktyg som Photoshop har visats expandera hur konstnärer kan skapa konst och effektiviserat deras kreativa process. Bildgenererande AI, till skillnad från tidigare verktyg som Photoshop, kan generera egna bilder baserat på användarens indata. Detta väcker intresse kring förståelse om hur bildgenererande AI kommer potentiellt kunna påverka konstnärers kreativa process. Studiens mål är att utforska hur bildgenererande AI kan stötta konstnärer i den kreativa processen.  I studien användes en kvalitativ ansats för att fördjupa sig i ämnesområdet och besvara forskningsfrågan. En litteraturstudie som undersökte relevanta ämnen inom ämnesområdet utfördes vilket resulterade i tre aspekter, kontroll, samskapande och idégenerering. Kontroll var viktigt för stöttandet av användares nyttjande av AI. Samskapande och idégenerering var viktiga pelare som stöttar den kreativa processen. Dessa aspekter låg till grund för den empiriska studien. Den empiriska studien bestod av en sju dagars dagboksstudie där konstnärer fick prova tre olika typer av bildgenererande AI. Dagboksstudien kompletterades med intervjuer för att djupare förstå hur bildgenererande AI kunde stötta deras kreativa process. Studiens resultat visar på att bildgenererande AI kan användas för att stötta konstnärers kreativa process då det används som inspiration. Som tillägg identifierades tre förutsättningar som bör bemötas för att konstnärer ska kunna nyttja bildgenererande AI i deras kreativa process. / Artificial intelligence (AI) is increasingly becoming a part of people's daily lives. One area where it has recently been used is in image generation and art creation. As AI technology for image generation is new, little research has been done on how it may affect artists. Previous digital advancements, that led to tools such as Photoshop, have expanded how artists can create art and streamlined their creative process. Image-generating AI, unlike previous tools like Photoshop, can generate its own images based on user input. This raises interest in understanding how image-generating AI may potentially impact artists' creative process. The study aims to explore how image-generating AI can support artists in the creative process. The study used a qualitative approach to delve into the subject area and answer the research question. A literature review investigating relevant topics within the subject area was conducted, resulting in three aspects, control, co-creation, and idea generation. Control was important in supporting users' utilization of AI for their purposes. Co-creation and idea generation were important pillars that support the creative process. These aspects formed the basis for the empirical study. The empirical study consisted of a seven-day diary study where artists were given the opportunity to try three different types of image-generating AI. The diary study was complemented with interviews with the study participants to gain a deeper understanding of how image-generating AI could support their creative process. The study's results show that image-generating AI can be used to support artists' creative process when used as inspiration. In addition, three prerequisites were identified that need to be met for artists to be able to use image-generating AI in their creative process.