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131	Från skärmen till hjärnan: En studie av kvinnors uppfattningar och tolkningar av kroppsrepresentation online : En kvalitativ intervjustudie / : A Study of Women’s Perceptions and Interpretations of Online Body Representation Skotte, Anna, Persson, Frida January 2023 (has links) Den här studien undersöker hur kvinnor upplever och tolkar hur kvinnokroppens representation i sociala medier påverkar deras självkänsla och psykiska hälsa. Genom en översikt av tidigare forskning, intervjuer med sex kvinnor i åldern 20-30 år samt tillämpning av social inlärningsteori och receptionsforskning, syftar vi till att ge en nyanserad insikt i detta viktiga samhällsproblem och ge läsarna en stark teoretisk grund för att förstå problemet. Kombinationen av social inlärningsteori och receptionsforskning ger oss möjlighet att få en nyanserad förståelse för hur publiken tolkar och interagerar medieinnehållet, detta genom att använda oss av begrepp som bland annat aktiv publik, mediebruk, inlärning och modellering. Resultaten av studien visar att sociala medier kan ha en negativ påverkan på hälsa och självkänsla på grund av den utbredda förekomsten av orealistiska skönhetsnormer och den konstanta jämförelsen med andra. Detta kan vara skadligt och i en del fall leda till ätstörningar. Vårt resultat visar också på att det finns positiva aspekter av sociala medier som kan främja en hälsosam självbild, såsom möjligheten att få tillgång till kropps-positivistiskt innehåll. / This study examines how women perceive and interpret the representation of the female body on social media and its impact on their self-esteem and mental health. Through a review of previous research, interviews with six women aged 20-30 years, and the application of social learning theory and reception studies, our aim is to provide nuanced insight into this important societal issue and give readers a strong theoretical foundation for understanding the problem. The combination of social learning theory and reception studies allows us to gain a nuanced understanding of how the audience interprets and interacts with media content, using concepts such as active audience, media use, learning, and modeling. The results of the study show that social media can have a negative impact on health and self-esteem due to the widespread prevalence of unrealistic beauty standards and constant comparison with others. This can be harmful and, in some cases, lead to eating disorders. Our findings also highlight that there are positive aspects of social media that can promote a healthy self-image, such as access to body-positive content. mental health eating disorder social media body ideal body positivity self-esteem social learning theory reception studies psykisk ohälsa ätstörningar sociala medier kroppsideal kroppspositivism självkänsla social inlärningsteori receptionsforskning Media and Communications Medie- och kommunikationsvetenskap
132	Hur representeras genus i webbshoppen på klädföretaget I Can I Will? : En kvantitativ och kvalitativ analys med fokus på kroppspositivitet / How does the clothing company I Can I Will represent gender in theironline shop? : A quantitative and qualitative analysis focusing on body positivity. Dettwiler, Mimi January 2023 (has links) This paper uses a quantitative and qualitative approach to analyze whether the Swedishfitness clothing brand I Can I Will’s representation in their online shop corresponds with theirspoken concept of being a brand for everyone who works out regardless if you are training togain strength, change your looks or just because you enjoy it. The quantitative analysisinvestigates the models length compared to height statistics around the world, and theirclothing size relative to social norms about the ideal body. The qualitative analysis is basedon examining visual signs such as eye contact, body language, posture and fitting of clothing.These components are analyzed through a body positivity and gender perspective, usingtheories about representation, body positivism, the ideal body, gender roles, male gaze,advertising and commodities.Findings suggest that there is a lack of representation of different bodies in I Can I Will’sonline shop. The male models are exclusively tall and muscular and the female models aremostly thin or slim. The few times female representation of a larger size occurred, the modelsstill had the, according to society, ideal body. In the visual analysis, there was nothing thatcould be perceived as norm breaking as all of them are following the social structured genderroles. To summarize, the clothing companies representation does not correspond with itsspoken concept of addressing everybody who wants to train regardless of their looks, it seemslike they only like to address tall and already well-trained men and mostly slim women with abody shape where breasts and hips are wider than their waist. Advertising body image body language body height body positivism body weight commodities clothing size gender gender differences gender roles gym clothing I CAN I WILL ICIW male gaze orthoexia overweight representation stereotypes the ideal body training underweight Genus handelsvara I CAN I WILL ICIW klädstorlekar kroppsbild kroppsideal kroppspositivism kroppsspråk kroppsvikt könsroller könsskillnader längd male gaze ortorexi reklam representation stereotyper träning träningskläder undervikt övervikt. Cultural Studies Kulturstudier

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Från skärmen till hjärnan: En studie av kvinnors uppfattningar och tolkningar av kroppsrepresentation online : En kvalitativ intervjustudie / : A Study of Women’s Perceptions and Interpretations of Online Body Representation

Hur representeras genus i webbshoppen på klädföretaget I Can I Will? : En kvantitativ och kvalitativ analys med fokus på kroppspositivitet / How does the clothing company I Can I Will represent gender in theironline shop? : A quantitative and qualitative analysis focusing on body positivity.