Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-06-02T22:42:00Z No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-06-08T23:47:03Z (GMT) No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) / Made available in DSpace on 2017-06-08T23:47:03Z (GMT). No. of bitstreams: 1 MarilliaGraziellaOliveiraDaSilva_DISSERT.pdf: 2339445 bytes, checksum: 9af3f80027bb877e6a17de86a7eab058 (MD5) Previous issue date: 2017-02-23 / Esta disserta??o tem como objetivo investigar de que maneira a midiatiza??o do cotidiano protagonizada pela programa??o do canal 4, de Currais Novos (RN), contribui para a constru??o da identidade local. O canal pertence ? primeira operadora de TV a Cabo do Norte/Nordeste brasileiro, a Sidy?s TV a Cabo, criada em 1992 pelo empres?rio Siderley Menezes. Pela empiria, percebemos que a rela??o de constru??o e de apropria??o da identidade ? de mutualidade: o canal 4 se apropria da identidade curraisnovense para transmitir o seu conte?do ao ponto que o seu conte?do tamb?m contribui para a constru??o identit?ria local. Tomamos como base o m?todo de estudo de caso (YIN, 2005), partindo de uma pesquisa bibliogr?fica que abordou, especialmente, os conceitos de midiatiza??o, cotidiano, m?dia local e identidade. A fim de otimizar as evid?ncias colhidas com a empiria, a metodologia teve como suporte a triangula??o de dados, obtidos atrav?s de tr?s t?cnicas: entrevistas em profundidade (DUARTE, 2012), observa??o participante (PERUZZO, 2012) e documenta??o. Trazemos tamb?m uma breve linha do tempo sobre a chegada da TV a Cabo no Brasil, abarcamos os tra?os hist?ricos e econ?micos da cidade de Currais Novos (RN), al?m dos detalhes acerca da implementa??o e consolida??o da Sidy?s TV a Cabo na cidade. Por fim, esta disserta??o aponta a necessidade de pesquisas midi?ticas mais aprofundadas nesta regi?o, contemplando, principalmente, todos os canais televisivos com conte?do local e de que forma eles reconfiguram a din?mica social daqueles que vivem em cidades de pequeno porte. / This dissertation has as its main objective, to investigate in which way the mediatization of everyday life in Currais Novos (RN) by local channel 4 contributes to the construction of local identity. The channel belongs to the first cable TV network in the North/Northeast regions of Brazil, Sidy?s TV a Cabo, created in 1992 by entrepreneur Siderley Menezes. Based on empiricism, we realized that the relationship responsible for identity construction and appropriation is of a mutuality nature: channel 4 appropriates itself of Currais Novos?s identity to transmit its content to the point that its content also contributes construct local identity. The method of choice was case study (YIN, 2005), starting with a bibliographic inquiry approaching specifically the concepts of mediatization, everyday life, local media and identity. In order to optimize the empirically collected evidences, the methodology was supported by data triangulation, obtained through three distinct techniques: in-depth interviews (DUARTE, 2012), participant observation (PERUZZO, 2012) and documentation. A brief timeline, explaining the arrival of cable TV in Brazil is presented, as well as the historic and economic traits of Currais Novos (RN), and the details of Sidy?s TV a Cabo?s implementation and consolidation in the city. Finally, this paper points to the necessity of more in-depth media researches in the region, specially contemplating all the local content television channels and in which way they reconfigure the social dynamics of small town residents.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:59Z No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T14:51:20Z (GMT) No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Made available in DSpace on 2017-07-12T14:51:20Z (GMT). No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) Previous issue date: 2017-03-20 / Nos estudos da m?dia, as trocas simb?licas entre a produ??o e a recep??o permitem compreender como funcionam as engrenagens da ind?stria cultural. Em rela??o ao personagem Batman, nascido nas hist?rias em quadrinhos nos anos 1930, este estudo busca seguir o fluxo temporal em conex?o com o universo midi?tico, mergulhado no repert?rio imag?tico e simb?lico da cultura de massa com base da singularidade de sua trajet?ria. Ao problematizar a trajet?ria midi?tica do personagem Batman, analisa sua condi??o de media??o com adapta??es para o meio televisivo e cinematogr?fico identificando os discursos narrativos em contextos hist?rico-culturais distintos, com destaque para o percurso de midiatiza??o e de transmidiatiza??o, relativizando a rela??o entre autor-obra-leitor, sob a luz dos estudos culturais de John B. Thompson, das media??es de Jes?s Mart?n-Barbero, da narratividade de Umberto Eco, do conceito da Jornada do Her?i de Joseph Campbell e Christopher Vogler e os estudos sobre as narrativas transm?dia de Henry Jenkins e Carlos A. Solari. / In media studies, the symbolic exchanges between production and reception allow to understand how the cultural industry works. Related to the character Batman, born in comic books in the 1930s, this research aims to follow the temporal flow in connection with the media universe, immersed in the imagery and symbolic repertoire of mass culture through the uniqueness of his trajectory. Discussing Batman's mediatic trajectory, it analyzes his condition of mediation through his adaptations to the television and cinematographic medium, identifying the narrative discourses in distinct historicalcultural contexts, focusing on mediatization and transmidiatization, relativizing the relation between author-work based on John B. Thompson's cultural studies, Jes?s Mart?n-Barbero's mediations, Umberto Eco's narrativity, Joseph Campbell's and Christopher Vogler's hero journey concept, and studies on transmedia storytelling of Henry Jenkins and Carlos A. Solari.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-08-01T14:27:29Z No. of bitstreams: 1 ArthurDeOliveiraRocha_DISSERT.pdf: 1144693 bytes, checksum: 2e13c7ccc2317b024241fa7dae47feb0 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-08-08T12:56:27Z (GMT) No. of bitstreams: 1 ArthurDeOliveiraRocha_DISSERT.pdf: 1144693 bytes, checksum: 2e13c7ccc2317b024241fa7dae47feb0 (MD5) / Made available in DSpace on 2017-08-08T12:56:27Z (GMT). No. of bitstreams: 1 ArthurDeOliveiraRocha_DISSERT.pdf: 1144693 bytes, checksum: 2e13c7ccc2317b024241fa7dae47feb0 (MD5) Previous issue date: 2017-03-27 / Este trabalho investiga a par?dia sat?rica ao jornalismo produzida pelo site de humor Sensacionalista, e como esse ve?culo de m?dia par?dico desenvolve, de maneira c?mica, cr?ticas ? m?dia. A par?dia sat?rica promovida por sites de not?cias fict?cias, como o Sensacionalista, subverte valores e dogmas do jornalismo. Nesse movimento, os ve?culos par?dicos questionam o trabalho da m?dia, a atua??o de seus profissionais, seus produtos, processos, l?gicas e rotinas. O conte?do cr?tico disseminado comicamente promove, ainda que de forma moment?nea, reflex?es cr?ticas no leitor. As desnot?cias funcionam, ent?o, dentro do sistema social cr?tico-interpretativo, proposto por Braga (2006), como uma alternativa ?s cr?ticas de m?dia mais elaboradas, aprofundadas, s?rias e desenvolvidas por especialistas em cr?tica para um p?blico de iniciados. O embasamento te?rico inclui estudos sobre humor, comicidade e riso de Bergson, Propp, Alberti, Minois e Bakhtin; sobre not?cias fict?cias e par?dia jornal?stica de Oliveira, Gerson e Dornelles, Silveira, Barbosa de Sousa e Santiago, Figueira e Santos; e sobre cr?tica midi?tica de Dines, Traquina, Bertrand, Marcondes Filho, Braga, Motta, Hamilton, Silva e Paulino, Loures e Christofoletti. Adota-se como metodologia a an?lise de conte?do, proposta por Bardin (2008), aplicada a um corpus de 101 publica??es com conte?do cr?tico acerca da m?dia, num recorte de oito meses (1? de janeiro de 2016 a 31 de agosto de 2016). / This work investigates the satirical parody of the journalism produced by the humor website known as Sensacionalista, and how this parody media vehicle comically develops criticism of the media. The satirical parody promoted by fictional news sites, such as Sensacionalista, subverts values and dogmas of journalism. In this movement, parody vehicles question the work of the media, the performance of its professionals, its products, processes, logic and routines. Critically disseminated content comically promotes, even momentaneously, critical reflections on the reader. The unnews work within the critical-interpretive social system, proposed by Braga (2006), as an alternative to more elaborate, in-depth, serious and criticized media critics for an audience made of initiates. The theoretical basis includes studies on humor, comedy and laughter, by Bergson, Propp, Alberti, Minois and Bakhtin; on fictional news and journalistic parody, by Oliveira, Gerson and Dornelles, Silveira, Barbosa de Sousa and Santiago, Figueira and Santos; and on media critique, by Dines, Traquina, Bertrand, Marcondes Filho, Braga, Motta, Hamilton, Silva and Paulino, Loures and Christofoletti. The analysis of content proposed by Bardin (2008), applied to a corpus of 101 publications with critical content about the media, in a peiord of eight months (January 1st, 2016 to August 31st, 2016) is adopted as the methodology.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-07-26T00:34:29Z No. of bitstreams: 1 LaraDeFigueiredoEufrauzino_DISSERT.pdf: 30308301 bytes, checksum: bf514e9dbc21b91c7bbf4d101b49d4ab (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-08-08T20:15:54Z (GMT) No. of bitstreams: 1 LaraDeFigueiredoEufrauzino_DISSERT.pdf: 30308301 bytes, checksum: bf514e9dbc21b91c7bbf4d101b49d4ab (MD5) / Made available in DSpace on 2016-08-08T20:15:54Z (GMT). No. of bitstreams: 1 LaraDeFigueiredoEufrauzino_DISSERT.pdf: 30308301 bytes, checksum: bf514e9dbc21b91c7bbf4d101b49d4ab (MD5) Previous issue date: 2015-09-18 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Este trabalho se prop?e a compreender o processo e as pr?ticas das estrat?gias de marketing pol?tico aplicadas ?s m?dias sociais facebook e twitter de um candidato a governador da Para?ba nas elei??es de 2014. Visando atingir o prop?sito desta pesquisa, foi realizado um estudo de caso tendo como objeto de an?lise a campanha online do candidato a governador da Para?ba, C?ssio Cunha Lima - PSDB, em 2014. O estudo de caso se deu a partir da constru??o de um perfil biogr?fico e pol?tico do candidato. Esta pesquisa tamb?m fez uso da etnografia virtual. Para tanto, foram monitoradas as m?dias sociais facebook e twitter desse pol?tico, com o aux?lio do programa de captura de imagens - Greenshot, atrav?s da cria??o de categorias de an?lise pr?-definidas, como, por exemplo, agenda, prest?gio e apoio, campanha negativa, engajamento, entre outras. O per?odo escolhido para o monitoramento dos perfis oficiais de C?ssio Cunha Lima foi entre os dias 24 de agosto e 28 de outubro de 2014, pois comporta o per?odo pr?, durante e p?s-elei??o onde observou-se maior n?vel de movimenta??o do candidato e de sua equipe de marketing nas m?dias sociais selecionadas para an?lise. / This dissertation aims to analyze and understand the process and practices of political marketing strategies applied to social media facebook and twitter C?ssio Cunha Lima - PSDB candidate for governor of Para?ba, in the 2014 elections The work is divided into three parts . The first two chapters, both of theoretical nature, underlie the discussion about the use of the Internet as a campaign space and political marketing campaign as well as the different communication strategies and electoral marketing already presented in the literature. Following, is dedicated to a topic for the presentation of the methodology and subsequently makes the discussion of empirical data analysis. Finally, we present the conclusions. The analysis takes as its starting point the models Figueiredo et al. (1998) and Albuquerque (1999) to observe the traditional strategies and suggests the inclusion of typically recorded on the Internet strategies. The methodology used for the analysis was the qualitative and quantitative content from variables that we list different campaign strategies. In order to achieve the purpose of this research, we conducted a case study as an analytical object online campaign C?ssio Cunha Lima. The case study took place from the construction of a candidate's biographical and political profile, presented and discussed in the text. This research also made use of virtual ethnography. Therefore, were monitored social media facebook and twitter that political, with the help of image capture program - Greenshot by creating pre-defined categories of analysis, for example, calendar, prestige and support, negative campaign , engagement, among others. The period chosen for monitoring the candidate's official profiles was from 24 August to 28 October 2014, because it holds the pre, during and post-election where there was greater candidate drive level and his team marketing in social media selected for analysis. The results indicate that mobilization strategy (online and offline), merged with the promotion schedule, it is predominant in the social media Cassio. They also indicate that they do not show the failure of the campaign of the candidate in 2014.

Made available in DSpace on 2014-12-17T15:08:35Z (GMT). No. of bitstreams: 1 KarlaLF_DISSERT.pdf: 3843965 bytes, checksum: 7008fa90a02617a1b10eeeb3286268ec (MD5) Previous issue date: 2014-02-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / O trabalho investiga como ocorrem as pr?ticas de comunica??o e participa??o pol?tica nas m?dias sociais Facebook e Twitter entre eleitores e candidatos a prefeito nas elei??es 2012 em Natal (RN). Os objetivos s?o analisar as intera??es, buscando identificar os padr?es de relacionamento no envio de questionamentos e nas respostas entre esses atores, e verificar que tipos de informa??o s?o publicados pelas campanhas (assuntos, qual sua estrutura e frequ?ncia). O m?todo empregado ? o da etnografia virtual, com observa??o e descri??o das pr?ticas online. A an?lise qualitativa se baseou nos conte?dos comunicados entre 21 e 30 de setembro de 2012. Foram ainda realizadas entrevistas com os candidatos visando conhecer suas opini?es sobre o uso das m?dias sociais na pol?tica. Os resultados mostram que as campanhas adotaram ferramentas de propaga??o de conte?do e de intera??o, contudo n?o atenderam de forma integral ?s demandas dos eleitores. A maioria dos coment?rios nos perfis foram favor?veis. O potencial para conversas entre eles foi pouco aproveitado.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-02-15T12:33:28Z No. of bitstreams: 1 CarolinaAiresMayer_DISSERT.pdf: 23929552 bytes, checksum: 1ba8c4df1502a819cc347530726560ce (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-02-19T20:53:24Z (GMT) No. of bitstreams: 1 CarolinaAiresMayer_DISSERT.pdf: 23929552 bytes, checksum: 1ba8c4df1502a819cc347530726560ce (MD5) / Made available in DSpace on 2018-02-19T20:53:24Z (GMT). No. of bitstreams: 1 CarolinaAiresMayer_DISSERT.pdf: 23929552 bytes, checksum: 1ba8c4df1502a819cc347530726560ce (MD5) Previous issue date: 2018-01-10 / O presente estudo visa desenvolver um modelo de an?lise de personagem, no caso, do protagonismo feminino nas narrativas audiovisuais, identificando a presen?a desse protagonismo, de forma proativa, e seu desempenho na narrativa. A partir do conceito de Protagonismo Feminino Proativo, considera-se uma protagonista feminina aquela que participa ativamente da trama, desempenhando ou n?o papel de lideran?a, representada de forma equivalente aos protagonistas masculinos, exercendo influ?ncia e relev?ncia nos acontecimentos da narrativa. O recorte escolhido foi o universo da fic??o cient?fica, no qual o g?nero dist?pico est? em evid?ncia nas produ??es audiovisuais. Utiliza como objetos de an?lise os filmes Jogos Vorazes (2012); Em Chamas (2013); A esperan?a: Parte 1 (2014); A esperan?a: o final (2015). Para analisar o arco narrativo dessa distopia, recorre ao esquema adaptado por Vogler (2015) da Jornada do Her?i, de Joseph Campbell. Na an?lise da protagonista Katniss, contextualiza a forma??o da identidade com base em Castells (2013) e Butler (2016), utilizando o m?todo an?lise de conte?do, que investiga os fen?menos simb?licos por meio da codifica??o e da categoriza??o. O procedimento adotado ? o estudo de caso, tendo por base os Estudos Narrativos (estudos da m?dia) e os estudos feministas a fim de identificar estruturas, elementos e similaridades nas pe?as audiovisuais analisadas. Como t?cnica de coleta de dados, a partir da perspectiva dos estudos feministas, apresenta a compila??o de dados colhidos por meio de entrevistas, visando identificar percep??es de diferentes p?blicos sobre o objeto emp?rico (Jogos Vorazes), gerando 1119 entrevistas. Os resultados apontam diverg?ncias sobre a presen?a do protagonismo feminino no audiovisual percebido por homens e mulheres, assim como as principais caracter?sticas positivas e negativas percebidas pelo p?blico. A diverg?ncia entre os olhares masculinos e femininos sobre a mulher mediada evidencia o desequil?brio nas representa??es de g?nero do audiovisual. / The present study aims to develop a model of analysis of female protagonism in audiovisual narratives. The model intends to identify the presence of proactive female protagonism and its performance within the narrative. Based on the concept of Proactive Feminine Protagonism, the female protagonist is an active participant in the plot, playing or not a leadership role, represented in an equivalent way to the male protagonists, and exerting influence and relevance in the events of the narrative. The chosen cut was the universe of science fiction, in which the dystopic genre is evidenced in the audiovisual productions. The films Hunger Games (2012) are used as analysis objects; Catching Fire (2013); The Hope: Part 1 (2014); The hope: the end (2015). To analyze the narrative arc of these dystopias, we use the scheme adapted by Vogler (2015) from Joseph Campbell's Hero's Journey. In the analysis of the protagonist Katniss (Hunger Games); contextualizes the formation of identity based on Castells (2013) and Butler (2016). Using the content analysis method, it investigates symbolic phenomena through coding and categorization. The procedure adopted is the case study, A through Narrative Studies (in the media) and the feminist studies to identify structures, elements and similarities in the analyzed audiovisual pieces. As a data collection technique, from the perspective of feminist studies, it presents the compilation of data collected through interviews, aiming to identify perceptions of different publics about the empirical object (Voracious Games), generating 1119 interviews. The results point to divergences about the presence of female protagonism in the audiovisual perceived by men and women, as well as the main positive and negative characteristics perceived by the public. The divergence between the masculine and feminine looks on the mediated woman evidences the imbalance in the representations of gender of the audiovisual.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-04-02T15:27:10Z No. of bitstreams: 1 AliceOliveiraDeAndrade_DISSERT.pdf: 3291030 bytes, checksum: a11f48d7839d0b9b259c5ce1d10d4834 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-04-06T13:09:51Z (GMT) No. of bitstreams: 1 AliceOliveiraDeAndrade_DISSERT.pdf: 3291030 bytes, checksum: a11f48d7839d0b9b259c5ce1d10d4834 (MD5) / Made available in DSpace on 2018-04-06T13:09:51Z (GMT). No. of bitstreams: 1 AliceOliveiraDeAndrade_DISSERT.pdf: 3291030 bytes, checksum: a11f48d7839d0b9b259c5ce1d10d4834 (MD5) Previous issue date: 2018-02-08 / Investiga-se acerca dos impactos configurados pela pr?tica do jornalismo m?vel digital, no qual tecnologias m?veis, como smartphones e tablets, s?o apropriados pelos jornalistas nas vertentes da produ??o e distribui??o de suas rotinas laborais. Os dispositivos m?veis digitais, com suas estruturas h?bridas, miniaturizadas e com possibilidade de conex?o sem fio ? Internet (WiFi, 3G e 4G), s?o instrumentos cada vez mais presentes no processo de constru??o do conte?do informativo pelas empresas jornal?sticas. Isso ocorre porque tais aparelhos reconfiguram as no??es espa?o-temporais de desenvolvimento e dissemina??o dos materiais produzidos, proporcionando uma produ??o mais c?lere e instant?nea. Contudo, essa atividade tem modificado o modus operandi das corpora??es jornal?sticas, a rela??o dos profissionais com a tecnologia, o surgimento de novas potencialidades ligadas aos formatos e linguagens dos produtos jornal?sticos e a exig?ncia, por parte do mercado, de um perfil profissional diferenciado. Neste trabalho, visamos a elabora??o de uma Cartografia da mobilidade jornal?stica, inspirados pelas virtualidades anal?ticas da Cartografia Simb?lica (SANTOS, 2011) associada ? entrevista, pesquisa bibliogr?fica e registro fotogr?fico para a coleta de dados. Tendo em vista a aproxima??o com o objeto de pesquisa, todos os processos foram totalmente realizados com dispositivos m?veis. Como campo emp?rico de pesquisa, optamos por um recorte em ?mbito local e estudamos as empresas Tribuna do Norte e Novo, ambas atuantes nas plataformas impressa e digital. Neste trabalho, o foco est? na dimens?o das pr?ticas sociais da cultura do jornalismo m?vel. Como resultados, analisamos a forma??o de comportamentos que se tornaram simb?licos a partir dessa pr?tica, os quais foram analisados por meio de um vi?s reflexivo ?anal?tico, que s?o: o jornalista polivalente-indolente; os n?veis de conte?do; a pr?tica do selfiejornalismo; o rep?rter de imagem; a abertura dos canais informacionais; e o jornalismo de reda??o. / This masters dissertation investigate the practice?s impacts of digital mobile journalism, in which mobile technologies, such as smartphones and tablets, are appropriated by journalists in the production and distribution of their routines at job. Digital mobile devices, with their hybrid-miniaturized structures and the possibility of wireless Internet connection (WiFi, 3G and 4G), are increasingly present instruments in the process of construction of information content by journalistic companies. This situation happens because such devices reconfigure spatiotemporal notions of the development and dissemination of the materials produced, providing a faster and more instantaneous production. However, this activity has modified the modus operandi of journalistic corporations, the relationship of professionals with technology, the emergence of new potentialities linked to the formats and languages of journalistic products and the demand by the market for a differentiated professional profile. In the presentreport, we aim to prepare a Cartography of journalistic mobility, inspired by the analytical virtualities of Symbolic Cartography (SANTOS, 2011) associated to the interview, bibliographical research and photographic record for data collection. Looking for the approach to the research object, all processes were totally accomplished with mobile devices. As an empirical field of research, we opted for a cut in the local scope and studied the companies Tribuna do Norte and Novo, both active in the printed and digital platforms about journalism. In this work, the focus is on the social dimension of the mobile journalism culture. As results, we observed the formation of behaviors that became symbolic from this practice, that were analyzed through a reflexive -analytic approach, which are: the polyvalent-indolent journalist; content levels; the practice of selfiejournalism; the image reporter; the opening of information channels; and the newsroom journalism.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-10-26T23:54:53Z No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-12-27T15:52:24Z (GMT) No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) / Made available in DSpace on 2016-12-27T15:52:24Z (GMT). No. of bitstreams: 1 BenHurBernardPereiraCosta_DISSERT.pdf: 1944382 bytes, checksum: 96702a0b161475b600bb7d2abad864e7 (MD5) Previous issue date: 2016-05-24 / Das v?rias consequ?ncias do pensamento antropoc?ntrico, a perda da autonomia da natureza foi uma delas, resultando na cria??o de um espa?o onde o ser humano pudesse ser dominante. Esse espa?o ? a casa, que antes se encontrava integrada ao seu entorno. Por?m, ao longo do tempo, este espa?o se enrijeceu e se destacou da natureza. Este trabalho se debru?a sobre o surgimento de uma nova natureza aut?noma, propiciada pela eletricidade, pelas novas tecnologias e por uma cultura t?cnico-informacional, que tem permitido ? casa um retorno ? natureza, agora artificial. Como subst?ncia te?rico-conceitual, nos apropriamos da teoria Ecologia da M?dia, que tem Marshall McLuhan como seu principal pensador. Seguindo para um estudo de caso, onde analisamos a s?rie de TV Downton Abbey (2010) e o livro Lady Almina e a Verdadeira Downton Abbey: O Legado Perdido do Castelo de Highclere (2012). Ambas fontes formam um corpus emp?rico que se justap?e a outro objeto: a experi?ncia de Leonie M?ller, uma estudante alem? que desde 2015 mora nos trens de seu pa?s. Dentro do estudo de caso, adotamos a adequa??o ao padr?o tomando como categoria a proposta tr?ade de habitares, de Massimo Di Felice, emp?tico, exot?pico e at?pico (2009). Em associa??o a essa an?lise, os conceitos de contempor?neo, de Agamben (2009) e heterotopia, de Foucault (2013), complementam as ferramentas de compreens?o dos objetos. / Among several consequences of the anthropocentric belief, the loss of nature's autonomy was one of them, resulting in creation of a space under humans' domain. This space is named housing, which used to be integrated with its surroundings. However, as time passed, it went rigid and was cut off from nature. This work examines the emergence of a new, autonomous, nature, fostered by electric power, by the new technologies and by a technical and informational culture, which has allowed housing to return to a now artificial nature. We appropriate the Media Ecology theory, which has Marshall McLuhan as its primary thinker, as our theoretical and conceptual substance. This is followed by a case study, on which we analyse the television series Downtown Abbey (2010) and the book Lady Almina e a Verdadeira Downtown Abbey: O Legado Perdido do Castelo de Highclere (2012), making an empirical corpus which juxtaposes another object: the experiences of Leonie M?ller, an german student who, since 2015, lives in the trains in her country. Within the case studies we adopted fitness to the pattern, using the Massimo Di Felice's dwelling triad, emp?tico, exot?pico and at?pico (2009). In conjunction to this analyses, the concepts of contemporary, by Agamben (2009) and heterotopia, by Foucault (2013), complement the comprehension tools for these objects.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:59Z No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T15:04:30Z (GMT) No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) / Made available in DSpace on 2017-07-12T15:04:30Z (GMT). No. of bitstreams: 1 JulianaSampaioPedrosoDeHolanda_DISSERT.pdf: 2880107 bytes, checksum: ed485fef9bbe5efe4aa75abfcb8b2f91 (MD5) Previous issue date: 2017-03-14 / O presente estudo analisa o modo como o jornal impresso potiguar Tribuna do Norte acompanhou as mudan?as da matriz energ?tica do Rio Grande do Norte, com a implanta??o do primeiro parque e?lico no estado, em janeiro de 2004. Para isso, analisam-se as publica??es sobre o tema entre o per?odo de janeiro de 2003 a janeiro de 2004, utilizando a An?lise Cr?tica do Discurso, sob a ?tica de Norman Fairclough, como instrumento metodol?gico para an?lise de texto e a semi?tica de Roland Barthes para an?lise de imagem. De acordo com os crit?rios jornal?sticos de noticiabilidade e de agendamento, entende-se que o per?odo estudado foi prop?cio para a divulga??o da tem?tica e?lica na m?dia potiguar. O estudo mostra que a quest?o foi subutilizada e que as publica??es priorizaram debates econ?micos ante a pauta ambiental. Avalia-se que as aus?ncias e os silenciamentos midi?ticos n?o foram casuais, mas produtos de interesses pol?ticos e econ?micos. / The present study analyses the way in which the newspaper Tribuna do Norteaccompanied the changes in the energy matrix of Rio Grande do Norte, following the implementation of the first wind farm in the state, in January 2004. For this, the texts published about the theme between January 2003 and January 2004 are analysed, using the Critical Discourse Analysis, according to Norman Fairclough's point of view, as a methodological tool for text analysis and Roland Barthes's semiotics for image analysis. According to the journalistic criteria of noticiability and agenda, it is understood that the period studied was favorable to the dissemination of the wind issue in the media. The study shows that the subject was underutilized and that the publications prioritised economic debates before the environmental agenda. It is evaluated that the absences and the media silences were not casual, but products of political and economic interests.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-08-01T14:27:30Z No. of bitstreams: 1 DeyseAliniDeMoura_DISSERT.pdf: 2297700 bytes, checksum: c3ec3813d7ddd21875c5a077f61a4994 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-08-08T13:28:39Z (GMT) No. of bitstreams: 1 DeyseAliniDeMoura_DISSERT.pdf: 2297700 bytes, checksum: c3ec3813d7ddd21875c5a077f61a4994 (MD5) / Made available in DSpace on 2017-08-08T13:28:39Z (GMT). No. of bitstreams: 1 DeyseAliniDeMoura_DISSERT.pdf: 2297700 bytes, checksum: c3ec3813d7ddd21875c5a077f61a4994 (MD5) Previous issue date: 2017-06-13 / O r?dio, um dos mais tradicionais meios de comunica??o de massa, ? um dos recursos utilizados pelas institui??es p?blicas brasileiras para a divulga??o de suas a??es. ? o caso do informativo radiof?nico A Voz do Brasil, utilizado como ferramenta de comunica??o pelo governo federal brasileiro desde 1935. Esta disserta??o se prop?e ao estudo do comportamento do radiojornal durante um cap?tulo recente da pol?tica brasileira: o processo de impeachment da presidente Dilma Rousseff. Com o estudo de caso adotado como m?todo de investiga??o, com base em Yin (2005) e Gil (2009), e com a aplica??o das t?cnicas de an?lise de conte?do, entrevista, e pesquisa bibliogr?fica e documental para a coleta e tratamento dos dados, foi poss?vel verificar e classificar o tipo de cobertura dado pelo programa ao tema dentro do conceito de comunica??o p?blica governamental. Com base em Duarte et al. (2012), Bucci (2008; 2013; 2015), Jaramillo (2012), Rothberg (2011), Moraes J?nior (2013) e outros foi poss?vel, ainda, analisar as defini??es de comunica??o p?blica e de interesse p?blico. Com o aux?lio de Ferraretto (2007), Ortriwano (1985; 2003) e Zuculoto (2012) procurou-se, tamb?m, apresentar as principais caracter?sticas da comunica??o radiof?nica e o trajeto da radiofonia p?blica no Brasil, com vistas ? maior compreens?o do papel desempenhado pelo objeto de estudo junto ? sociedade. / Radio, one of the traditional mass media outlets, is a resource widely used by Brazilian public institutions to publicize their activities and provide people the access to information, which is constitutionally guaranteed. The radio broadcast known as A Voz do Brasil is used as a communication tool by the Brazilian federal government since 1935. This masters thesis intends to study through A Voz do Brasil?s coverage on a recent chapter of Brazilian political history and its importance to the national government: Dilma Rousseff presidential impeachment. This research adopted the guidelines Yin (2005) and Gil (2009) as a method plus the application of literature and documents, content analysis and interview for the collection and processing of data techniques. It was possible to verify and classify the type of news coverage on the show based on the government communication concept. Based on Duarte et al. (2012), Bucci (2008; 2013; 2015), Jaramillo (2012), Rothberg (2011), Moraes J?nior (2013) and others, it was also possible to analyse the definitions of public communication and public interest. Guided by Ferraretto (2007), Ortriwano (1985; 2003) and Zuculoto (2012) this thesis tried to present the radio broadcast main characteristics and its timeline in Brazil for a better understanding of the study object's function to society.