This master thesis "Visual presentation of presidential candidates on Facebook" provides an image analysis of presidential candidates on social network in the period before and during the election in 2013. The theoretical part tackles the role of visual political communication, including image values and ideology, the relationship of the image and the text or media image research and seamlessly continues the formation of the political media image in modern political communication. The following quantitative content analysis analyses the context of the visual media image building within individual profiles of candidates, evaluates the work with images and text components, discusses the question, who creates the media profile of candidates and in combination with the qualitative image analysis reveals specific features of media profile building of individual candidates.

This thesis is a profoundly personal one. It examines the role of context in creation (authorship) and perception (reading an image) of representation. Born in Sri Lanka during the emergence of one the world's longest lasting civil wars, I never recognized my love and concern for the Island and its ancient history and culture until I traveled to America to pursue a higher education. Ever since, I have constantly found myself in situations where I am regarded as the 'other' or the 'outsider' ; I seem to not fit in completely in this country as well as in my own. In the US I am considered 'eastern' or 'exotic', whereas in my own country, I am considered 'westernized', no longer looked at as a typical Sri Lankan woman. This thesis examines and explores marginalization, orientalism, deconstruction theories, semiotic studies, dialect as well as attire, in the specific context of Graphic Design. / by Fathima Asma Nazim. / Thesis (M.F.A.)--Florida Atlantic University, 2010. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2010. Mode of access: World Wide Web.

Com base em um referencial teórico que incluiu a história da arte e do design, a semiótica e estu-dos da cor na cultura, esta tese defende a ideia de cor como linguagem e construção cultural, observando seu uso em diferentes sistemas de significação, no design e, especialmente, no design de embalagens. O trabalho parte da evolução da linguagem visual da embalagem, observada en-tre o final do século XIX e o início do século XXI, expondo as mudanças ocorridas no design como expressão dos diferentes momentos da sociedade e da cultura visual ocidental, e resgatando a importância histórica das cores para a comunicação. Num segundo momento revisam-se funda-mentos da semiótica, transpondo-os para a abordagem da cor como signo e para a investigação da linguagem cromática como um sistema. Para explicitar os princípios estruturais dessa lingua-gem, os significados atribuídos às cores e aos atributos cromáticos são revisados por meio de pesquisa bibliográfica. Através de estudo empírico, esta tese examina a linguagem cromática do design de embalagens contemporâneo, a partir de um corpus de embalagens de alimentos co-mercializados no Brasil. Os resultados mostraram que o sistema de significados da cor no design de embalagens se apoia tanto nos campos associativos gerados pelos atributos de matiz, clarida-de e saturação das cores, quanto nas oposições cromáticas e semânticas que tais características criam. A abordagem do estudo foi além da análise estrutural, envolvendo simultaneamente aspec-tos sintáticos, semânticos e pragmáticos da cor, buscando explicitar sua utilização como instru-mento para a difusão de ideias e valores. Foi observado que as cores assumem funções visuais, icônicas, indiciais e simbólicas na comunicação da embalagem. No nível simbólico, os sentidos mais frequentes assumidos pelas cores corresponderam a diferentes discursos que orientam as práticas alimentares contemporâneas. A pesquisa mostrou que o design dialoga com outros sis-temas de significação e resgata, difunde e reelabora o simbolismo das cores para construir ima-gens de qualidade, pureza, bem-estar, saúde, ecologia e feminilidade, entre outras, refletindo concepções ideológicas e culturais que têm lugar na vida contemporânea. / Based on a theoretical referential which included art and design history, semiotics and cultural studies of color, this thesis supports the idea of color as language and cultural construction, observing its use in different systems of signification, in design and, particularly, in packaging design. The work starts from the evolution of visual language of packaging, observed between late 19th century and early 21st century, showing the changes occurred in design as an expression of the different moments of western society and visual culture, and bringing back the historical importance of colors in communication. Secondly, the work reviews the fundamentals of semiotics, transposing them to the approach of the color as a sign, and to the investigation of color language as a system. In order to explain the structural principles of this language, the meanings of colors and chromatic attributes are reviewed through bibliographical research. Through an empirical study, this thesis examines the chromatic language of contemporary packaging design, from a corpus of food packaging commercialized in Brazil. The results showed that the system of significations of color in packaging design leans both on the associative fields generated by the attributes of color -- hue, brightness and saturation -- and on the chromatic and semantic oppositions that such characteristics create. The study approach went beyond the structural analysis, involving simultaneously syntactic, semantic and pragmatic aspects of color, trying to explain its use as a tool for the diffusion of ideas and values. It was observed that the colors assume visual, iconic, indexical and symbolic functions in the packaging communication. In the symbolic level, the most frequent senses assumed by the colors corresponded to different discourses which guide the contemporary food practices. The research showed that design communicates with other systems of signification and rescues, spreads out and reconstructs the color symbolism to construct images of quality, pureness, welfare, health, ecology and femininity, among others, reflecting ideological and cultural conceptions which have their place in contemporary life.

Made available in DSpace on 2016-04-26T18:16:42Z (GMT). No. of bitstreams: 1 Lais Guaraldo.pdf: 94069379 bytes, checksum: e24b8828db2e271ff4247239e9458678 (MD5) Previous issue date: 2007-10-31 / This research is concerned about the process of creating illustrations in newspapers and magazines, and aims at analysing the factors that makes the process of creating this kind of illustration something unique in the editorial context. Here, our claim is the creation of journalistic illustrations is an intelligent act, which demands the use of different cognitive levels as well as political and aesthetic positioning. Besides it also demands the use of a number of expressive resources, which are somewhat, constrained by the demands of the industry.In this research, we analysed the creative process of three Brazilian artists: Carlos Matuck, Orlando Pedroso and Samuel Casal. These three artists were chosen due to their unique way of sealing (or not) with the digital support in pieces of art produced between 1989 and 2007.The analysis of the creative process followed the methods established by the genetic criticism at Semiotic approach, both developed by the Centre of Studies of Genetic Criticism of PUCSP (CECG), coordinated by Cecília Salles. The creative work is understood here in a context of both mobility and relational network. As such, it takes place in multiple spaces, in which a number of forces interact and recreate the environment. The aim of this research is the identification of the specificity of the network that builds and is built by the creative act.Journalistic illustration is a creative act inserted in a network made by industrial constrains, lack of time, relationship with text, technical choices, graphic procedures and a negotiation of what is innovation and what is cliché.So, this research is intended to contribute to the teaching of visual arts in the field of Communication Studies, studying and advocating in favour of the intelligent act on the visual production as well as the legitimacy of this means of expression / O processo de criação de ilustrações de jornais e revistas é o tema desse trabalho, que procura analisar os fatores que singularizam o processo de criação desse tipo de produção visual e sua contextualização no universo editorial. Defende-se aqui que a criação de ilustrações jornalísticas é uma ação inteligente, que mobiliza diferentes instâncias cognitivas, envolve posicionamento crítico e estético, e mobiliza recursos expressivos, em condições de trabalho marcadas por imperativos e constrangimentos industriais.Foram analisados nessa pesquisa os processos de criação dos trabalhos de três ilustradores brasileiros: Carlos Matuck, Orlando Pedroso e Samuel Casal. A escolha desses três nomes teve como critério suas diferentes formas de lidar (ou não) com as ferramentas digitais, com produções que ocorreram entre os anos de 1989 e 2007.A análise dos processos criativos foi feita com a metodologia da crítica genética com abordagem semiótica, nos moldes desenvolvidos pelo centro de estudos de crítica genética da PUCSP (CECG), coordenado por Cecília Salles. O trabalho criativo é compreendido aqui num contexto de mobilidade e rede relacional, ocorrendo em lugares múltiplos, onde forças interagem e reconfiguram o próprio meio. O objetivo central dessa pesquisa é a identificação da especificidade dessa rede, que constrói e é construída pela ação criativa.Trata-se de uma ação criativa inserida numa trama composta de circunstâncias industriais de produção, escassez de tempo, estratégias de construção de relações com o texto, escolhas técnicas, procedimentos compositivos gráficos e negociações entre a invenção e o clichê.Pretende-se com esse trabalho contribuir para o ensino da visualidade na área da comunicação, defendendo e investigando a ação inteligente envolvida na produção visual e a legitimidade desse tipo de expressão

Made available in DSpace on 2016-03-15T19:44:10Z (GMT). No. of bitstreams: 1 Silvia Regina Gregoris.pdf: 6520117 bytes, checksum: b1a3fbb6d83382ccdcd6ee601b996bb6 (MD5) Previous issue date: 2012-08-17 / This study aims to understand and evaluate the intellectual and graphical production that is illustrated in the Hoods Zupi Design Magazine in its contemporary (2006-2010). To analyze its significance and representativeness as a contemporary artistic production deals with such issues as the object of analysis: theme to be historicized and treating them as a source, which subsidizes research through the supporting documentation provided by them. Some questions, coming from our professional activities with students of first semesters of undergraduate course in Advertising search for answers through questionnaires to investigate whether the journal might be used as a strategy for teaching and learning in the classroom. Using issues of the journal as a motivating material, were performed analyzes and interpretations with three groups of discipline Drawing I. The study of Zupi Design Magazine within a relatively short period of existence has privileged themes as: points of convergence between the editorial project and artistic achievements, the coherence between the covers of graphic expression and the speech presented by its authors and the receipt of the journal for their readership. Our theoretical framework is provided by means of dialogue between scholars of Cultural History, which supports us. The preparation of tables allowed a detailed survey of the aspects to which we propose to study: the use of the magazine as a strategic support in Drawing course in Advertising. / Este trabalho tem por objetivo conhecer e avaliar a produção intelectual e gráfica presente nas ilustrações das capas da Revista Zupi Design em sua contemporaneidade (2006-2010). Para analisar seu significado e representatividade enquanto produção artística contemporânea trata as edições como objeto de análise: tema a ser historicizado e também como fonte, que subsidia a pesquisa por meio do suporte documental por elas fornecido. Algumas questões, vindas de nossa atuação profissional com alunos de primeiros semestres da graduação em curso de Publicidade, buscaram respostas por intermédio de questionários, com o objetivo de investigar se o periódico pode vir a ser utilizado como estratégia de ensino-aprendizagem em sala de aula. Usando como material motivador as edições do periódico, foram realizadas análises e interpretações junto a três turmas da disciplina Desenho I. O estudo da Revista Zupi Design dentro de um período relativamente curto de existência privilegiou como temas: pontos de convergência entre o projeto editorial e as realizações artísticas; a coerência entre a expressão gráfica das capas e o discurso apresentado por seus autores e a recepção do periódico por seu público leitor. Nosso referencial teórico é fornecido por intermédio de diálogos entre estudiosos da História Cultural, que nos dá suporte. A elaboração de tabelas permitiu um levantamento minucioso dos aspectos aos quais nos propusemos estudar: a utilização do periódico como suporte estratégico em aulas de Desenho no curso Publicidade.

Made available in DSpace on 2016-04-26T18:17:08Z (GMT). No. of bitstreams: 1 Daniel Ribeiro Cardoso.pdf: 11034981 bytes, checksum: da947a544847750d1d681a80845198fc (MD5) Previous issue date: 2008-05-14 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Drawing of the poiesis: communication of a collective process of creation in architecture is assigned as a domain of the visuality research. As a work related to scientific visualization, it can be compared to the investigations on representation and communication through visual graphic images. The purpose of this thesis is to reflect on issues concerning the processes of generation and the adequate way to represent them. The process of the form development tipology in architecture is adopted as the object of the research. As a proper object of a culture, the type is perceived as an element that serves as a general principle of creation, a supraindividual mechanism needed for the construction of meaning and identity of a society. In that sense, the houses, instantiation of the same logic of creation, are ways that express a collective intelligence. Given the necessary scale for the perception of its evolution, the object was found in the architecture formed between 1890 and 1980, in the region of Cajuais and Mutamba, southern coast of Ceará. In that context, there are some issues concerning the problematic of the thesis to be considered: How to preserve the processes of generation of cultural object? How to apprehend something that is by its nature operative and informative? Moreover, how to represent adequately a poiesis? The answers to these questions are the hypothesis crux of the thesis that considers the grammar of the form development most appropriate sign to represent for the representation of a poiesis. The articulated theories to support the development of the research are distinct. However, the composed network is in a common area in a environment where theoreticians settle the issues of sign and meaning according to the thinking of Charles S Peirce. The theoretical foundation is based on three views: the new General Theory of Systems as defined by Bunge and Vieira, in which it seeks concepts and methodologies adjusting them to the second view; the Genetic Criticism as proposed by Salles that searches general principles of the creation processes; and Semiotic as a basis for the issues of representation and communication processes. Furthermore, it will be considered authors like Chomsky, Prusinkiewics, Stiny, Duarte, among others that point out the grammar as a representation of process in semiotics systems. Finally, it is proposed a sign poiesis appropriate to a system generator of forms that operates with the evolutionary logic found in the object. Therefore, the result of the research is not only a tool that speculates the generation and the visualization of future forms, but it is also a path for the development of Genetic Criticism / Desenho de uma poiesis: comunicação de um processo coletivo de criação na arquitetura insere-se no domínio das pesquisas da visualidade. Como um trabalho ligado à visualização científica, equipara-se às investigações sobre representação e comunicação por meio de imagens gráfico-visuais. O propósito da tese é refletir sobre questões relativas aos processos de geração e à forma adequada de representá-los. Adota-se como objeto da pesquisa o processo de formação de uma tipologia na arquitetura. Objeto próprio de uma cultura, o tipo é entendido como um elemento que serve como princípio geral de formação, um mecanismo supra-individual necessário à construção de sentido e identidade de uma sociedade. Nessa acepção, as casas, instanciações de uma mesma lógica de formação, são meios que expressam uma inteligência coletiva. Dada a escala necessária à percepção de sua evolução, o objeto foi considerado na arquitetura formada entre 1890 e 1980, na região de Cajuais e Mutamba, litoral sul do Ceará. Nesse contexto, apresentam-se algumas das questões constituintes da problemática da tese: Como preservar processos de geração de um objeto cultural? Como guardar alguma coisa que é por natureza operativa e informacional? Ou, ainda, como representar adequadamente uma poiesis? Nas possíveis repostas a esses questionamentos está o cerne da hipótese da tese que considera a gramática de geração da forma o signo mais adequado à representação de uma poiesis. São linhas distintas as teorias articuladas para apoiar o desenvolvimento da pesquisa. Contudo, a rede tecida encontra-se num espaço comum, num ambiente onde teóricos concertam questões do signo e da significação em coerência com pensamento de Charles S. Peirce. A fundamentação teórica se constitui a partir de três linhas: a Teoria Geral dos Sistemas, na acepção de Bunge e Vieira, nos quais se buscam conceitos e metodologias ajustando-as à segunda linha; a Crítica Genética, precisamente na forma proposta por Salles, que busca por princípios gerais dos processos de formação; e a Semiótica, como fundamento para as questões da representação e comunicação de processos. Aqui, especificamente, são considerados autores como Chomsky, Prusinkiewicz, Stiny, Duarte, entre outros que também apontam para a gramática como representação de processo em sistemas semióticos. Ao fim, propõe-se como um signo adequado à poiesis um sistema gerador de formas que opera com a lógica evolutiva encontrada no objeto. Deste modo, tem-se como resultado da pesquisa não só uma ferramenta que especula sobre geração e visualização de formas futuras, como também um caminho para o desenvolvimento da Crítica Genética

[pt] A partir dos anos 80, de forma cada vez mais freqüente, um fenômeno social passou a fazer parte do cotidiano brasileiro: o uso de peças de design gráfico e de produto criados sob inspiração da bandeira nacional. Embora este tipo de apropriação da bandeira não seja permitido por lei, sua recorrência motivou, nos anos 90, a criação de um processo, ainda em andamento no Senado, visando à mudança na legislação. A presente dissertação, como pesquisa qualitativa, propõe a busca das razões sociais e históricas que resultam neste fenômeno, priorizando a análise através do design. Revelando os atributos gráficos da bandeira brasileira, que estimulam sua utilização como base de criação para comunicação visual, a pesquisa promove os debates em torno de símbolos nacionais e reafirma a participação do design nos estudos sociais brasileiros. / [en] A social phenomenon has become current in Brazil in the past twenty years: the use of items focusing on the Brazilian flag as created by designers. Considering that this kind of appropriation of the Brazilian flag is not allowed by law, its recurrence motivated, in the 90s, a plea for change in this law, still running in the Senate for approval. As a qualitative type of research, the present thesis proposes a search for the social and historical reasons that made this phenomenon to occur. It shows the graphic attributes of the Brazilian flag, which somehow stimulate its use by visual communicators. This research also fosters debates around our national symbols, and reaffirms design as an issue in the Brazilian Social Studies.

There has been almost fifteen years of political controversy surrounding changes to the rules and procedures by which aircraft conduct their flight within regional Australia. Decisions based on a predominately heuristic (rule of thumb) approach to design have had many adverse consequences for the integrity of the proximity warning function. A sound mathematical model is required to establish this function on a mature engineering foundation. To achieve this, the proximity warning function has been investigated as a hybrid-system. This approach recognises the dual nature of the design: that aircraft dynamics give rise to continuous mathematical models while the communication protocols controlling proximity require discrete mathematical approaches. The blending of each aspect has yielded a deeper insight into the operational limitations and failure modes of this function. The presentation of the thesis follows a design thread through the function. It begins with a description of existing standards and implementations. Risk models are then developed. The pilot interface is recognised as a primary design constraint. Mathematical models are then developed to describe the topology of flow, proximity dynamics, and the scheduling constraints associated with visual, voice, and data-link communications required by the proximity warning function. These analyses show that many aspects of design can be bounded by analytical formulae that bring new robustness to the design and resolve some of the misconceptions arising from the often inaccurate perceptions of present airspace operations. Failure modes, unaccounted for in existing designs are found to actually aggravate failure in the very situations in which the airspace design should be robust and should act to prevent collisions. In particular, there are divergences of performance between the demands required by the system design and the ability of the pilot to deliver such performances. In some cases, these failures may be traced to policy decisions such as service between Instrument Flight Rule and Visual Flight Rule category aircraft. On the basis of the conclusions of this research, a formal engineering review of the proximity warning function is required to assure the containment of the likelihood of mid-air collision for all future operations.

<h2><em>Sammanfattning</em></h2><p>Syftet med detta examensarbete har varit att, genom att kombinera kunskaperna inom interaktionsdesign med kunskaperna inom visuell kommunikation, ta fram en designlösning åt Norrköpings Visualiseringscenter C som presenterar innehållet i deras utställning “Att visa det man inte kan se“ på deras hemsida.</p><p>För att nå detta syfte har utvalda teorier och metoder använts och i uppsatsen beskrivs designprocessen steg för steg - hela vägen från uppdragsbeskrivning, genom teorier och metoder till den färdiga designlösningen.</p><p>Teorierna i denna uppsats handlar om interaktionsdesign, gränssnittsdesign, användbarhet, visuell kommunikation och teknik. Metoderna för att få reda på användarnas åsikter behandlar användartester, Card sorting, LoFi- och HiFi-prototyper.</p><p>Resultatet av rapporten beskriver hur Adobe Flash kan användas för att skapa en interaktiv design för en webbsideapplikation med kontroll över interaktion, visuell kommunikation och användbarhet.</p><p>Resultatet visar också hur användarnas återkoppling under användartesten påverkade slutresultatet. Resultatet visar även att en designprocess är olik från gång till gång men att det finns vissa riktlinjer som kan hjälpa en designer genom processen på ett kontrollerat sätt.</p> / <h2><em>Abstract</em></h2><p>The goal of this thesis is to combine knowledge from interaction design with knowledge from visual communication in order to create a design solution for Norrköping Visualization Center C and their exhibition “To show what can’t be seen“ for their website.</p><p>To reach this goal, theories and methods have been used and in this thesis the design process is described - step by step - all the way from the clients brief to the final design solution.</p><p>The theories in this thesis are concerned with interaction design, interface design, usability, visual communication and technology. The methods employed are usability tests, card sorting, and LoFi- and HiFi-prototypes.</p><p>This thesis report describes how Adobe Flash can be used to create an interactive design for a website application that establishes control over the interaction, visual communication and usability. It also shows how the users feedback on the user tests affected the end result.</p><p>This thesis also shows that a design process can vary from time to time but there are some guidelines that can help a designer through the process in a controlled way.</p>

<p>Although we live in a society abundant with images, the subject of illustrations in scientific communication seems to have become a blind spot. The study of scientific communication is an interdisciplinary field, where written and visual language is studied separately from one another. The aim of this master thesis is to break with tradition and look at the use of illustrations, their form and frequency, in a random selection of Swedish contemporary doctoral theses to make an attempt to explain why some scholars do not use illustrations as much as others. The found graphics are discussed in their faculty and departmental context, and the aspects of page design, electronic availability, and publishing tradition are also included in this discussion. By looking at some activities surrounding the author of a doctoral thesis, such as writers’s manuals, computer graphic tools, and the role of librarians, proof was found to support a genre and activity theory, as described by Charles Bazerman. This study presents an overview of illustrations occurring in dissertations in a way that was not done before, opening up for further studies about the form and function of scientific illustrations as important carriers of information.</p> / <p>Fastän vi lever i ett samhälle som är översvämmat av bilder verkar vetenskapliga illustrationer vara ett ämne som förblivit ett slags blind punkt. Studierna av vetenskaplig kommunikation är ett interdisciplinärt område där det skrivna och visuella språket behandlas var för sig. Målet med denna D-uppsats är att bryta detta mönster och att undersöka bruket av illustrationer i en tillfälligt utvald samling svenska moderna avhandlingar för att se om det går att förklara varför en del forskare använder färre bilder än andra. De funna illustrationerna diskuteras i deras fakultets- och institutionssammanhang, och aspekterna sidutseende, elektronisk tillgång och utgivningssätt lyfts fram. Genom att titta på en del aktiviteter som omger författaren till en dissertation, som t.ex. skrivhandledningar, verktyg för datorgrafik och bibliotekariens roll, kunde bevis hittas för den genre- och aktivitetsteori som beskrivits av Charles Bazerman. Studien presenterar en översikt av förekommande illustrationer i doktorsavhandlingar som inte gjorts förut och öppnar vägen för nya studier om vetenskapliga bilders utseende och funktion som viktiga informationsbärare.</p>