The object of the study was marriage satisfaction. The subject of the study was the connection marriage satisfaction with the spouses’ proneness to conflict and their personal features. The master's thesis consists of an introduction, two chapters, conclusion, list of references (70 sources) and 5 Appendix. The volume of the master's thesis is 88 pages, which contains 5 figures and 9 tables. The introduction reveals the relevance of the research problem, the development of the problem, the purpose and objectives of the research, the object and subject of the research, the main and additional hypotheses are formulated, the methods and the empirical base are specified. The first Chapter includes a description of psychological aspects of Family and marital relations as well as a review of domestic literature on the topic of the study. Conclusions on the first chapter are the results of the study of theoretical material. The second Chapter is devoted to the empirical part of the study. It describes the methods studies and the results obtained for all methodologies used: "Marriage Satisfaction" V.V.Stolin, «Interaction of spouses in cjnflict situations» Aleshina Y.E., the questionnaire "FIRO-B" (Fundamental Interpersonal Relations Orientation) W.Schutz, WIPPF (Wiesbadener Inventar zur Positiven Psychotherapie und Familientherapie). The Chapter also presents a comparative and correlation analysis of the results of the study. The conclusions of Chapter 2 include the main results of the empirical study. In conclusion, the results of the theoretical and empirical parts of the work, as well as conclusions on the hypotheses put forward. / Объектом исследования являлась удовлетворенность браком. Предметом исследования стала связь удовлетворенности браком с конфликтностью и личностными характеристиками супругов. Магистерская диссертация состоит из введения, двух глав, заключения, списка литературы (70 источников) и 5 приложений. Объем магистерский диссертации 88 страниц, на которых 5 рисунков и 9 таблиц. Во введении раскрывается актуальность проблемы исследования, разработанность проблематики, ставятся цель и задачи исследования, определяются объект и предмет исследования, формулируются основная и дополнительные гипотезы, указываются методы и эмпирическая база. Первая глава включает в себя описание психологических аспектов семьи и супружеских отношений, а также обзор отечественной литературы по теме исследования. Выводы по первой главе представляет собой итоги по изучению теоретического материала. Вторая глава посвящена эмпирической части исследования. В ней представлены методы проведенного исследования и результаты, полученные по всем использованным методикам: «Удовлетворенность браком» разработанная В.В. Столиным, «Взаимодействие супругов в конфликтной ситуации» Ю.Е. Алешиной, опросник межличностных отношений (ОМО) В. Шутца, Висбаденский опросник к методу позитивной психотерапии и семейной психотерапии (WIPPF). Также в главе представлены сравнительный и корреляционный анализ результатов исследования. Выводы по главе 2 включают в себя основные результаты эмпирического исследования. В заключении в обобщенном виде изложены результат теоретической и эмпирической частей работы, а также выводы по выдвинутым гипотезам.

Les logiciels sont en constante évolution, nécessitant une maintenance et un développement continus. Ils subissent des changements tout au long de leur vie, que ce soit pendant l'ajout de nouvelles fonctionnalités ou la correction de bogues. Lorsque les logiciels évoluent, leurs architectures ont tendance à se dégrader et deviennent moins adaptables aux nouvelles spécifications des utilisateurs. En effet, les architectures de ces logiciels deviennent plus complexes et plus difficiles à maintenir à cause des nombreuses dépendances entre les artefacts. Par conséquent, les développeurs doivent comprendre les dépendances entre les artefacts des logiciels pour prendre des mesures proactives qui facilitent les futurs changements et ralentissent la dégradation des architectures des logiciels. D'une part, le maintien d'un logiciel sans la compréhension des les dépendances entre ses artefacts peut conduire à l'introduction de défauts. D'autre part, lorsque les développeurs manquent de connaissances sur l'impact de leurs activités de maintenance, ils peuvent introduire des défauts de conception, qui ont un impact négatif sur l'évolution du logiciel. Ainsi, les développeurs ont besoin de mécanismes pour comprendre comment le changement d'un artefact impacte le reste du logiciel. Dans cette thèse, nous proposons trois contributions principales : La spécification de deux nouveaux patrons de changement et leurs utilisations pour fournir aux développeurs des informations utiles concernant les dépendances de co-changement. La spécification de la relation entre les patrons d'évolutions des artefacts et les fautes. La découverte de la relation entre les dépendances des anti-patrons et la prédisposition des différentes composantes d'un logiciel aux fautes. / Program maintenance accounts for the largest part of the costs of any program. During maintenance activities, developers implement changes (sometimes simultaneously) on artefacts to fix bugs and to implement new requirements. Thus, developers need knowledge to identify hidden dependencies among programs artefacts and detect correlated artefacts. As programs evolved, their designs become more complex over time and harder to change. In the absence of the necessary knowledge on artefacts dependencies, developers could introduce design defects and faults that causes development and maintenance costs to rise. Therefore, developers must understand the dependencies among program artefacts and take proactive steps to facilitate future changes and minimize fault proneness. On the one hand, maintaining a program without understanding the different dependencies between their artefacts may lead to the introduction of faults. On the other hand, when developers lack knowledge about the impact of their maintenance activities, they may introduce design defects, which have a negative impact on program evolution. Thus, developers need mechanisms to understand how a change to an artefact will impact the rest of the programs artefacts and tools to detect design defects impact. In this thesis, we propose three principal contributions. The first contribution is two novel change patterns to model new co-change and change propagation scenarios. We introduce the Asynchrony change pattern, corresponding to macro co-changes, i.e., of files that co-change within a large time interval (change periods), and the Dephase change pattern, corresponding to dephase macro co-changes, i.e., macro co-changes that always happen with the same shifts in time. We present our approach, named Macocha, and we show that such new change patterns provide interesting information to developers. The second contribution is proposing a novel approach to analyse the evolution of different classes in object-oriented programs and to link different evolution behaviour to faults. In particular, we define an evolution model for each class to study the evolution and the co-evolution dependencies among classes and to relate such dependencies with fault-proneness. The third contribution concerns design defect dependencies impact. We propose a study to mine the link between design defect dependencies, such as co-change dependencies and static relationships, and fault proneness. We found that the negative impact of design defects propagate through their dependencies. The three contributions are evaluated on open-source programs.

Les logiciels sont en constante évolution, nécessitant une maintenance et un développement continus. Ils subissent des changements tout au long de leur vie, que ce soit pendant l'ajout de nouvelles fonctionnalités ou la correction de bogues. Lorsque les logiciels évoluent, leurs architectures ont tendance à se dégrader et deviennent moins adaptables aux nouvelles spécifications des utilisateurs. En effet, les architectures de ces logiciels deviennent plus complexes et plus difficiles à maintenir à cause des nombreuses dépendances entre les artefacts. Par conséquent, les développeurs doivent comprendre les dépendances entre les artefacts des logiciels pour prendre des mesures proactives qui facilitent les futurs changements et ralentissent la dégradation des architectures des logiciels. D'une part, le maintien d'un logiciel sans la compréhension des les dépendances entre ses artefacts peut conduire à l'introduction de défauts. D'autre part, lorsque les développeurs manquent de connaissances sur l'impact de leurs activités de maintenance, ils peuvent introduire des défauts de conception, qui ont un impact négatif sur l'évolution du logiciel. Ainsi, les développeurs ont besoin de mécanismes pour comprendre comment le changement d'un artefact impacte le reste du logiciel. Dans cette thèse, nous proposons trois contributions principales : La spécification de deux nouveaux patrons de changement et leurs utilisations pour fournir aux développeurs des informations utiles concernant les dépendances de co-changement. La spécification de la relation entre les patrons d'évolutions des artefacts et les fautes. La découverte de la relation entre les dépendances des anti-patrons et la prédisposition des différentes composantes d'un logiciel aux fautes. / Program maintenance accounts for the largest part of the costs of any program. During maintenance activities, developers implement changes (sometimes simultaneously) on artefacts to fix bugs and to implement new requirements. Thus, developers need knowledge to identify hidden dependencies among programs artefacts and detect correlated artefacts. As programs evolved, their designs become more complex over time and harder to change. In the absence of the necessary knowledge on artefacts dependencies, developers could introduce design defects and faults that causes development and maintenance costs to rise. Therefore, developers must understand the dependencies among program artefacts and take proactive steps to facilitate future changes and minimize fault proneness. On the one hand, maintaining a program without understanding the different dependencies between their artefacts may lead to the introduction of faults. On the other hand, when developers lack knowledge about the impact of their maintenance activities, they may introduce design defects, which have a negative impact on program evolution. Thus, developers need mechanisms to understand how a change to an artefact will impact the rest of the programs artefacts and tools to detect design defects impact. In this thesis, we propose three principal contributions. The first contribution is two novel change patterns to model new co-change and change propagation scenarios. We introduce the Asynchrony change pattern, corresponding to macro co-changes, i.e., of files that co-change within a large time interval (change periods), and the Dephase change pattern, corresponding to dephase macro co-changes, i.e., macro co-changes that always happen with the same shifts in time. We present our approach, named Macocha, and we show that such new change patterns provide interesting information to developers. The second contribution is proposing a novel approach to analyse the evolution of different classes in object-oriented programs and to link different evolution behaviour to faults. In particular, we define an evolution model for each class to study the evolution and the co-evolution dependencies among classes and to relate such dependencies with fault-proneness. The third contribution concerns design defect dependencies impact. We propose a study to mine the link between design defect dependencies, such as co-change dependencies and static relationships, and fault proneness. We found that the negative impact of design defects propagate through their dependencies. The three contributions are evaluated on open-source programs.

O objetivo deste estudo é identificar os efeitos de diferenças individuais dos consumidores sobre a experiência de marca e a qualidade do relacionamento com a marca para produtos de consumo público (roupas) e privado (eletrodomésticos de linha branca). Para alcançar esse objetivo, foi concebido um modelo teórico para ser testado empiricamente. A partir de uma revisão de literatura acerca de experiência de marca e qualidade do relacionamento com a marca, percebeu-se o potencial do emprego de experiências de marca para construir relacionamentos com marca. Observou-se também que as variáveis de diferenças individuais têm sido negligenciadas em pesquisas sobre relacionamentos com a marca. Além disso, há divergências de resultados de pesquisas envolvendo distintas categorias de produto. Tais constatações possibilitaram a elaboração de um conjunto de hipóteses, as quais permitiram observar as relações entre constructos que definem as características individuais dos consumidores, a experiência de marca e a qualidade do relacionamento com a marca. Assim, foi realizada uma pesquisa empírica utilizando um questionário auto administrado. Neste levantamento de campo, foram entrevistados 660 consumidores a partir de uma amostragem não probabilística. As técnicas de análise incluem análise fatorial exploratória e modelagem de equações estruturais PLS. A análise exploratória demonstrou que os constructos experiência de marca e qualidade do relacionamento com a marca apresentam inconsistências em sua operacionalização. Os resultados indicam também que há um efeito significativo da experiência de marca sobre a qualidade do relacionamento com a marca. O engajamento da marca no autoconceito mostrou ser um importante preditor da experiência de marca e da qualidade do relacionamento com a marca. O envolvimento com a categoria de produto apresentou um efeito significativo sobre a experiência de marca. Curiosamente, o envolvimento com a categoria produziu um efeito significativo sobre a qualidade do relacionamento com a marca somente na categoria roupas. A propensão ao relacionamento apresentou um efeito significativo sobre a qualidade do relacionamento com a marca somente na categoria roupas. O envolvimento com a categoria de produto não apresentou efeitos de moderação significativos na relação entre a experiência de marca e a qualidade do relacionamento com a marca em ambas categorias. A propensão ao relacionamento produziu efeitos de moderação significativos na relação entre a experiência de marca e a qualidade do relacionamento com a marca em ambas categorias. O valor dessa pesquisa está em: a) evidenciar a experiência de marca como um antecedente da qualidade do relacionamento com a marca; b) Chamar atenção para a necessidade de discussão acerca da operacionalização dos constructos experiência de marca e qualidade do relacionamento com a marca; c) Discutir o papel das variáveis de diferenças individuais como antecedentes ou moderadoras da experiência de marca e da qualidade do relacionamento com a marca; d) Discutir a natureza dos relacionamentos com marca no contexto de produtos de consumo público e privado, apresentando similaridades e dissimilaridades e; por fim, explicitar, por meio de um modelo de gestão de marcas, como as experiências de marca podem ser um importante mecanismo para a construção de relacionamentos com a marca / The objective of the present study is to identify the effects of the individual differences of the consumers over brand experience and consumer-brand relationship quality to products of public (clothing) and private (household appliances) consumption. To achieve the objective, a theoretical model was conceived to be empirically tested. From a literature\'s revision regarding the brand experience and consumer-brand relationship quality the potential employment of brand experience to build brand relationships was perceived. Was also observed that the variables of individual differences have been neglected in the researches about brand relationships. Furthermore, there are divergences in the researches\' results involving distinct products\' categories. Such findings enabled the elaboration of a group of hypothesis, which enabled to observe the constructs\' relations that define individual characteristic of the consumers, brand experience and consumer-brand relationship quality. Thereby, an empirical research was realized utilizing a self-administered questionnaire. In this field survey, 660 consumers were interviewed from a non-probabilistic sample. The analysis techniques includes exploratory factorial analysis and structural equation modeling PLS. An exploratory analysis demonstrated that the constructs brand experience and consumer-brand relationship quality outlines inconsistence on its operationalization. The results also indicate that there is a significant brand experience effect. Brand engagement in self-concept presented to be an important predictor of brand experience and consumer-brand relationship quality. Curiously, category involvement produced a significant effect over the consumer-brand relationship quality solely in the clothing category. Relationship proneness presented a significant effect over the consumer-brand relationship quality solely in the clothing category. Involvement with the products\' category did not present significant moderation effects in the relationship between brand experience and the consumer-brand relationship quality in both categories. Relationship proneness produced significant moderation effects in the relation between brand experience and consumer-brand relationship quality in both categories. The value of the present research is to evidence brand experience as consumer-brand relationship quality antecedent. Draws attention to the necessity of discussion regarding the operationalization of the constructs, brand experience and consumer-brand relationship quality. Inserts variables of individual differences as antecedents and brand experience and consumer-brand relationship quality moderators. Discusses the nature of the brand relationships in the context of public and private consumption products, presenting similarities and dissimilarities. The study evidences, through a brand management model, how brand experiences can be an important mechanism to build brand relationships

« L'observable est-il calculable » constitue le leitmotiv de cette recherche qui trouve son origine dans une pratique d'animateur psychologue lors de nombreux stages de Permis à Points, dits stages PAP. La sécurité routière, enjeu de santé publique et préoccupation mondiale, en est le terrain d'application. L'idéologie du système repose sur l'existence d'un lien entre infractions et accidents. La question de l'éducation à la route se pose en termes de traitement cognitif et de rapport au social et à la loi. Or le fait de commettre des infractions est un acte complexe et situé, sous l'influence de plusieurs paramètres, notamment : l'âge, le genre, la personnalité, la prise de risque, la recherche de sensations, les représentations mentales et le comportement ainsi que les influences sociales et sociétales. Une revue de la littérature permet de faire le lien entre les facteurs de risque individuel et l'infraction, voire l'accidentologie. Une approche d'un échantillon de 854 stagiaires (PAP), dans le cadre d'une enquête cas/témoins sur un effectif total de 2014 sujets, permet de définir la population des stagiaires PAP et d'invalider l'hypothèse selon laquelle le stagiaire s'assimilerait à Monsieur tout le monde. Tout comme il a été démontré que dans l'enfance la petite fille est plus sensible à la sanction alors que le petit garçon, l'est plus aux encouragements ; le stagiaire PAP, pour une grande partie de sexe masculin (90 % d'entre eux) est peu sensible à la sanction. Il reste donc à imaginer un système d'éducation/prévention qui prenne en compte la récompense. Le principe de la récompense ne doit pas permettre une thésaurisation des points, puis ensuite un déstockage à volonté permettant ainsi au sujet de « s'offrir » une infraction. Les spécificités sociales, de mode de vie et de personnalité des stagiaires permettent d'éclairer les préceptes en matière de formation. Des mesures post-permis permettant de faire entrer les préoccupations individuelles dans un enjeu collectif de santé publique pourraient favoriser le passage du curatif au préventif. La pédagogie développée avec les récidivistes en stage PAP devra aujourd'hui plus qu'hier s'orienter sur le mode de vie plus que sur l'aspect technique. Le rapport européen Dan sur les mesures post-permis a déjà souligné que plus l'accent est mis sur la personnalité dans ce genre d'animation, plus le taux de récidive est faible (DAN 2000). Reste à savoir s'il s'agit d'animation ou de thérapeutique, auquel cas la durée du stage ainsi qu'une absence d'évaluation et de suivi posent problème.

Submitted by Francisca Flávia Plutarco Lopes (flaviaplutarco@hotmail.com) on 2015-10-05T15:59:21Z No. of bitstreams: 1 Tese Francisca Flávia Plutarco Lopes.pdf: 3993456 bytes, checksum: 341c14f4df179085fede73ab7acd5719 (MD5) / Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2015-10-05T19:53:59Z (GMT) No. of bitstreams: 1 Tese Francisca Flávia Plutarco Lopes.pdf: 3993456 bytes, checksum: 341c14f4df179085fede73ab7acd5719 (MD5) / Made available in DSpace on 2015-10-06T12:12:12Z (GMT). No. of bitstreams: 1 Tese Francisca Flávia Plutarco Lopes.pdf: 3993456 bytes, checksum: 341c14f4df179085fede73ab7acd5719 (MD5) Previous issue date: 2015-09-08 / This study analyzes the influence of nostalgic appeal (in products and messages) in consumer attitude. I provide a literature review on the concept and studies about nostalgia to develop hypotheses and variables related to nostalgia. To investigate the relationship between the nostalgic appeal of the message and the product and the attitude toward the advertising, the attitude toward the product and purchase intention, a qualitative research through interviews with thirteen people, six consumer and seven professionals related to the theme. The analysis of interviews were conducted by content analysis. The results were categorized and resulting proposals of the interviews were developed on the mark whit nostalgic appeal and influence on consumer identification and purchase intention, the time of the relationship in a social group with proneness to nostalgia of the group members and the purchase intention and the nostalgic appeal (in products and messages) and purchase intention moderate by the appreciation level of consumer for its culture. This research, with the literature review, served as empirical basis for the quantitative study and hypotheses related to the nostalgic appeal in the product and in the message moderate by involvement with the product and proneness to nostalgia and the influences in attitude toward the ad, attitude toward the product and purchase intention. For the quantitative work were realized two studies, one study was pilot test, were conducted with three experiments each that allowed the test of hypotheses through analysis of variance and covariance analysis. Among the results, it was observed that the combined use between nostalgic appeal in the message and in the product has a better effect on the presentation of an advertisement which facilitates the consumers understanding. The nostalgic appeal in the product directly influenced the attitude towards the advertisement, attitude toward the product and purchase intention. The differences between genders and social classes in the respondents and the finding concerning the involvement with the product and the proneness to nostalgia as covariates were highlighted. In the end, the final considerations, the theoretical and practical implications, limitations and future directions. / O presente trabalho teve por objetivo analisar a influência do apelo nostálgico na atitude do consumidor. O trabalho foi iniciado com uma revisão de literatura sobre a conceituação e os estudos sobre a nostalgia, em seguida, o desenvolvimento das hipóteses e possíveis variáveis relacionadas à nostalgia. Para verificar a relação entre o apelo nostálgico da mensagem e do produto e a atitude em relação à propaganda, a atitude em relação ao produto e a intenção de compra, foi desenvolvida uma pesquisa qualitativa por meio de entrevistas com treze pessoas, seis consumidores e sete profissionais de áreas relacionadas ao tema. A análise das entrevistas foi realizada pela análise de conteúdo. Os resultados foram categorizados e foram desenvolvidas proposições advindas das entrevistas sobre a marca com apelo nostálgico e a influência na identificação do consumidor e a intenção de compra, o tempo de relacionamento de um grupo social com a propensão à nostalgia dos membros do grupo e a intenção de compra e o apelo nostálgico (em produtos e mensagens) e a intenção de compra moderados pelo nível de valorização do consumidor pela sua cultura. Esta pesquisa, juntamente com a pesquisa bibliográfica, serviu de base empírica para o estudo quantitativo e para as hipóteses da pesquisa relacionadas ao apelo nostálgico no produto e na mensagem moderados pelo envolvimento com o produto e a propensão à nostalgia e as influências na atitude em relação à propaganda, atitude em relação ao produto e na intenção de compra. Para o trabalho quantitativo foram realizados dois estudos, um estudo foi de caráter piloto, com três experimentos cada que permitiram o teste das hipóteses por meio de análise de variância e análise de covariância. Entre os resultados, observou-se que o uso combinado entre o apelo nostálgico na mensagem e no produto possui um efeito melhor na apresentação de uma propaganda o que facilita a compreensão dos consumidores. O apelo nostálgico no produto influenciou diretamente na atitude em relação à propaganda, atitude em relação ao produto e na intenção de compra. As diferenças entre os sexos e as classes sociais dos respondentes e o achado em relação ao envolvimento com o produto e a propensão à nostalgia como covariáveis foram evidenciados. Ao final, são apresentadas as considerações finais, as implicações teóricas e práticas, as limitações e direcionamentos futuros.

O objetivo deste estudo é identificar os efeitos de diferenças individuais dos consumidores sobre a experiência de marca e a qualidade do relacionamento com a marca para produtos de consumo público (roupas) e privado (eletrodomésticos de linha branca). Para alcançar esse objetivo, foi concebido um modelo teórico para ser testado empiricamente. A partir de uma revisão de literatura acerca de experiência de marca e qualidade do relacionamento com a marca, percebeu-se o potencial do emprego de experiências de marca para construir relacionamentos com marca. Observou-se também que as variáveis de diferenças individuais têm sido negligenciadas em pesquisas sobre relacionamentos com a marca. Além disso, há divergências de resultados de pesquisas envolvendo distintas categorias de produto. Tais constatações possibilitaram a elaboração de um conjunto de hipóteses, as quais permitiram observar as relações entre constructos que definem as características individuais dos consumidores, a experiência de marca e a qualidade do relacionamento com a marca. Assim, foi realizada uma pesquisa empírica utilizando um questionário auto administrado. Neste levantamento de campo, foram entrevistados 660 consumidores a partir de uma amostragem não probabilística. As técnicas de análise incluem análise fatorial exploratória e modelagem de equações estruturais PLS. A análise exploratória demonstrou que os constructos experiência de marca e qualidade do relacionamento com a marca apresentam inconsistências em sua operacionalização. Os resultados indicam também que há um efeito significativo da experiência de marca sobre a qualidade do relacionamento com a marca. O engajamento da marca no autoconceito mostrou ser um importante preditor da experiência de marca e da qualidade do relacionamento com a marca. O envolvimento com a categoria de produto apresentou um efeito significativo sobre a experiência de marca. Curiosamente, o envolvimento com a categoria produziu um efeito significativo sobre a qualidade do relacionamento com a marca somente na categoria roupas. A propensão ao relacionamento apresentou um efeito significativo sobre a qualidade do relacionamento com a marca somente na categoria roupas. O envolvimento com a categoria de produto não apresentou efeitos de moderação significativos na relação entre a experiência de marca e a qualidade do relacionamento com a marca em ambas categorias. A propensão ao relacionamento produziu efeitos de moderação significativos na relação entre a experiência de marca e a qualidade do relacionamento com a marca em ambas categorias. O valor dessa pesquisa está em: a) evidenciar a experiência de marca como um antecedente da qualidade do relacionamento com a marca; b) Chamar atenção para a necessidade de discussão acerca da operacionalização dos constructos experiência de marca e qualidade do relacionamento com a marca; c) Discutir o papel das variáveis de diferenças individuais como antecedentes ou moderadoras da experiência de marca e da qualidade do relacionamento com a marca; d) Discutir a natureza dos relacionamentos com marca no contexto de produtos de consumo público e privado, apresentando similaridades e dissimilaridades e; por fim, explicitar, por meio de um modelo de gestão de marcas, como as experiências de marca podem ser um importante mecanismo para a construção de relacionamentos com a marca / The objective of the present study is to identify the effects of the individual differences of the consumers over brand experience and consumer-brand relationship quality to products of public (clothing) and private (household appliances) consumption. To achieve the objective, a theoretical model was conceived to be empirically tested. From a literature\'s revision regarding the brand experience and consumer-brand relationship quality the potential employment of brand experience to build brand relationships was perceived. Was also observed that the variables of individual differences have been neglected in the researches about brand relationships. Furthermore, there are divergences in the researches\' results involving distinct products\' categories. Such findings enabled the elaboration of a group of hypothesis, which enabled to observe the constructs\' relations that define individual characteristic of the consumers, brand experience and consumer-brand relationship quality. Thereby, an empirical research was realized utilizing a self-administered questionnaire. In this field survey, 660 consumers were interviewed from a non-probabilistic sample. The analysis techniques includes exploratory factorial analysis and structural equation modeling PLS. An exploratory analysis demonstrated that the constructs brand experience and consumer-brand relationship quality outlines inconsistence on its operationalization. The results also indicate that there is a significant brand experience effect. Brand engagement in self-concept presented to be an important predictor of brand experience and consumer-brand relationship quality. Curiously, category involvement produced a significant effect over the consumer-brand relationship quality solely in the clothing category. Relationship proneness presented a significant effect over the consumer-brand relationship quality solely in the clothing category. Involvement with the products\' category did not present significant moderation effects in the relationship between brand experience and the consumer-brand relationship quality in both categories. Relationship proneness produced significant moderation effects in the relation between brand experience and consumer-brand relationship quality in both categories. The value of the present research is to evidence brand experience as consumer-brand relationship quality antecedent. Draws attention to the necessity of discussion regarding the operationalization of the constructs, brand experience and consumer-brand relationship quality. Inserts variables of individual differences as antecedents and brand experience and consumer-brand relationship quality moderators. Discusses the nature of the brand relationships in the context of public and private consumption products, presenting similarities and dissimilarities. The study evidences, through a brand management model, how brand experiences can be an important mechanism to build brand relationships

Syftet med studien var att undersöka om det fanns skillnader mellan skambenägenhet, självbild samt generell symtomnivå hos en patientgrupp inför behandling i Känsloskola jämfört med en normgrupp. Ett ytterligare syfte var att hos patientgruppen studera sambandet mellan dessa tre faktorer. Mätinstrumenten bestod av TOSCA, SASB Introject och SCL-90 GSI. I studien medverkade 18 vuxna patienter, varav 4 män och 14 kvinnor. Patienterna rekryterades från olika öppenvårdsmottagningar vid en vuxenpsykiatrisk klinik i Umeå där studien genomfördes. Resultaten visade på en tydlig signifikant skillnad mellan patientgruppen och normgrupperna. Patientgruppen uppvisade högre nivåer av skambenägenhet, självkontroll, självkritik, självhat, självförsummelse och symtom samt lägre nivåer av självacceptans, självkärlek, självvård än normalgruppen. Studien fann även ett tydligt signifikant positivt samband mellan skambenägenhet, självbildsaspekterna självkritik och självhat samt symtomnivå hos patientgruppen. Studien bidrar med ny kunskap om känsloskolans patientgrupp. Ett lågt deltagarantal och ojämn könsfördelning uppmanar till försiktighet vad gäller tolkning och generalisering av resultatet. En initial bedömning av patienternas tillstånd kan tillvaratas i utformningen av psykologisk behandling av olika psykiatriska tillstånd. Inte minst kunskapen om skambenägenhet och självhat. / The purpose of the study was to investigate whether there were differences between shameproneness, self-image and general symptom level in a patient group before treatment in Känsloskola (Emotion school) compared with a norm group. An additional purpose was to study the relationship between these three factors in the patient group. The measuring instruments consisted of TOSCA, SASB Introject and SCL-90 GSI. The study involved 18 adult patients, of whom 4 were men and 14 women. The patients were recruited from various outpatient clinics at an adult psychiatric clinic in Umeå where the study was conducted. The result showed a clear significant difference between the patient group and the norm groups. The patient group showed a higher level of shame proneness, self-control, self-critisism, self-hatred, self-neglect and symptom and lower levels of self-acceptace, selflove, selfcare than the normal group. The study also found a clear significant positive relationship between shameproneness, self-image aspects self-criticism and self-hatred and symptom level in the patient group. The study contributes with new knowledge about Känsloskolans patient group. A low number of participants and an uneven gender distribution call for caution with regard to the interpretation and generalization of the results. An initial assessment of the patients condition can be used in the design of psychological treatment of various psychiatric conditions. Not least the knowledge of shame and self-hatred.

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