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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
311

AI i systemutveckling: En undersökning av användarupplevelser : En kvalitativ undersökning på ett svenskt universitet / AI in System Development: An Investigation of User Experiences : A Qualitative Study at a Swedish University

Söderholm, Leo, Tönnesen, Douglas January 2024 (has links)
The development of generative AI has made great strides. More and more organizations are looking into implementing this new technology to increase productivity and efficiency. One of these new AI system- development tools is GitHub Copilot. The tool has shown great promise by offering functions such as automatic code generation, but this does not come without faults, as the generated code may be lacking in quality. How system developers within organizations experience this new technology is unknown, nor is it a worthwhile investment for the organizations in question. A qualitative study with semi-structured interviews has been carried out to capture the experiences of system developers concerning GitHub Copilot. The study was based on the theoretical framework Technology Acceptance Model 2 (TAM 2), in which some selected factors were used to describe the intention to use the system. A study was conducted to identify factors that cause an increase and/or a decrease in user acceptance.  We believe this would provide insights into what context GitHub Copilot would lead to increased productivity and efficiency. Based on the four factors studied, perceived usefulness, perceived ease of use, job relevance, and output quality, the study concludes with factors that affect a user’s intention to use GitHub Copilot. The study reveals that system developers perceive the usage of GitHub Copilot as positive. They believe that it has the potential to increase both productivity and efficiency. They perceive the tool as easy to get started with and easy to use. The quality of the generated code is perceived as somewhat lacking, but this did not affect their acceptance of the system.
312

A Qualitative Investigation of Speech Language Pathologists on The Acceptance of High-Tech AAC Among Their Patients Using Extended Technology Acceptance Model / En kvalitativ undersökning av talspråkpatologer om accepterande av högteknisk aac bland deras patienter som använder utökad teknologisk accepteringsmodel

Majid, Maria January 2023 (has links)
Due to the advancement in AAC technology, set of medical conditions can be assisted using high-tech AAC, serving more patients with varying communication needs. There need to be more studies about the acceptance of HT-AAC among individuals with complex communication needs, by understanding their attitude and behavioral intentions towards this technology. This thesis aims to extend previous literature and address the gap by exploring the perceptions of SLPs' regarding the acceptance of high-tech AAC and the perceived pitfalls associated with using HT-AAC. An exploratory research method combined with qualitative approach was chosen to answer the research questions and serve the purpose of the study. SLPs recognize the importance of HT-AAC in various aspects of their patients' lives. The findings highlight the need for comprehensive support, specialized training, and addressing implementation challenges to maximize HT-AAC acceptance and usage. By addressing these aspects, HT-AAC can enhance the communication and overall quality of life for patients with communication difficulties. / På grund av framstegen inom AAC-teknik kan uppsättning medicinska tillstånd hjälpas med hjälp av högteknologisk AAC, vilket betjänar fler patienter med varierande kommunikationsbehov. Det behöver göras fler studier om acceptansen av HT-AAC bland individer med komplexa kommunikationsbehov, genom att förstå deras attityd och beteendeintentioner gentemot denna teknik. Den här avhandlingen syftar till att utöka tidigare litteratur och ta itu med klyftan genom att utforska SLPs uppfattningar om acceptansen av högteknologisk AAC och de upplevda fallgroparna som är förknippade med att använda HT-AAC. En explorativ forskningsmetod kombinerad med kvalitativ ansats valdes för att besvara forskningsfrågorna och tjäna syftet med studien. SLPs erkänner vikten av HT-AAC i olika aspekter av deras patienters liv. Resultaten belyser behovet av omfattande stöd, specialiserad utbildning och hantering av implementeringsutmaningar för att maximera acceptans och användning av HT-AAC. Genom att ta itu med dessa aspekter kan HT-AAC förbättra kommunikationen och den övergripande livskvaliteten för patienter med kommunikationssvårigheter.
313

Digital payments adoption research: A review of factors influencing consumer’s attitude, intention and usage

Patil, P.P, Rana, Nripendra P., Dwivedi, Y.K. 25 September 2020 (has links)
Yes / Digital payment methods (DPMs) are evolving fast but they are yet to be widely adopted particularly in the developing countries. An initial review of literature suggests that several studies have already been conducted on this topic for understanding antecedents of digital payments adoption. However, only a few studies have examined this emerging topic in the context of developing countries. The aim of this submission is to identify antecedents of consumer adoption and usage of digital payments methods. The results of this literature analysis suggest that constructs related to technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) along with trust and risk are the most frequently examined constructs for determining consumer’s behavioural intention to use and usage of DPMs. The findings from this work can help researchers selecting factors for inclusion in the future empirical works on this topic.
314

Towards Sustainable Digital Media : An Exploration and Evaluation of Ecodesign Tools

Brunner, Magdalena Josefine, Thiess, Anne January 2024 (has links)
This research addresses the challenge of integrating ecodesign tools into the digital media industry to reduce the environmental footprint of digital products. Despite increasing awareness of sustainability, many digital media experts struggle to adopt these tools practically. This study investigates experts’ perception of the usefulness and ease of use of ecodesign tools and explores influences on their user experience. The research included two phases: a survey and a user study. The survey involved N=93 digital media experts in Europe and evaluated the perceived ease of use and usefulness of ecodesign tools utilizing the Technology Acceptance Model. It revealed the IBM Checklist for Sustainability and the Sustainable Web Design Guidelines as the most useful and easy to use ecodesign tools. These tools were then examined in a one-week user study, involving N=12 digital media experts. This phase included a diary study and user experience questionnaire. Results indicate that practical guidance, clear understanding, efficiency, trustworthiness, motivation, and innovation influence user experience. While sustainability awareness is rising, integrating ecodesign tools into daily workflows remains challenging for some experts. Comprehensive training and guided integration are needed to address these challenges. Ecodesign tools should fit diverse user needs, enhancing relevance and usability across various roles. Incorporating customizable features, clear guidance, interactive learning resources, and alignment with industry standards better support digital media experts and enhance their user experience. This research highlights the importance of ongoing development and refinement of ecodesign tools within the digital media industry.
315

Akzeptanz digitaler Medien bei Personen im Ruhestand im ländlichen Raum: Der Einfluss des subjektiven Alterserlebens, sozioökologischen Kontextes und technikspezifischer Faktoren

Barczik, Kristina 20 August 2019 (has links)
Gegenstand dieser Dissertationsschrift ist die Erforschung der Akzeptanz digitaler Medien durch Personen im Ruhestand, die im ländlichen Raum leben. Es galt insbesondere Faktoren aufzudecken, die sich förderlich oder hinderlich auf die Nutzung von Smartphones und Tablet-PCs auswirken. Basierend auf den Ergeb-nissen lassen sich Hinweise darauf gewinnen, wie die betroffene Personengruppe in der Nutzung der Medien unterstützt werden kann. Theoretische Grundlagen für die Ermittlung von Einflussfaktoren stellen das klas-sische Technologieakzeptanzmodell von Davis (1989) und dessen Folgemodelle (2000, 2008), das Seniorakzeptanzmodells von Renaud und Biljon (2008) und der Uses-and-Gratification-Ansatzes von Blumler und Katz (1974) dar. Weiterhin wer-den Faktoren, die den ländlichen Raum charakterisieren, berücksichtigt. Spezifika des Ruhestands werden über das kalendarische Alter und das subjektive Alterser-lebens einbezogen. Die aus den Theorien herausgearbeiteten Einflussfaktoren wurden mit drei explo-rativen Vorstudien, auf ihre Relevanz für die Zielgruppe hin geprüft. Dabei handelt es sich um ein Experteninterview (n = 5), eine teilstandardisierte Befragung (n = 39) und ein Leitfadeninterview (n = 10). Die daraus gewonnenen Einflussfak-toren wurden anschließend in einer Fragebogenstudie von Personen im Ruhe-stand (n = 203) in den Landkreisen Bautzen und Zwickau beurteilt. Die Daten wurden statistisch mit Korrelations- und Regressionsanalysen sowie der einfakto-riellen Anova analysiert. Im Ergebnis zeigte sich, dass insbesondere der wahrgenommene Nutzen, die Leichtigkeit des Lernens und Leichtigkeit der Bedienung die Technikakzeptanz der befragten Personen beeinflussen. Diese Faktoren werden ihrerseits direkt durch die Selbstwirksamkeit sowie indirekt durch Vorerfahrungen mit Computer und Internet aber auch die Angst vor Bedienfehlern oder Sicherheitsbedenken geleitet. Eine wichtige Rolle kommt lernunterstützenden Maßnahmen zu. Der wahrgenommene Nutzen, die Einstellung und auch die Verhaltensabsicht unterscheiden sich signifikant in Abhängigkeit vom bereichsspezifischen Alterser-leben. Relevanz besitzen zudem personenbezogene und soziodemographische Faktoren wie z.B. der Gesundheitszustand, der Bildungsabschluss und das Haus-haltseinkommen. In Abhängigkeit vom Wohnort wirkt sich das soziale Engage-ment signifikant auf die Verhaltensabsicht aus. Weiterhin lassen sich Zusammen-hänge zwischen der Wohnentfernung zu den Kindern, dem wahrgenommenen Nutzen und den sozialen Motiven nachweisen. Die Ergebnisse der Dissertationsschrift sind vor allem interessant für Wissen-schaftler und Lehrende, die ältere Menschen bei der Bedienung digitaler Medien unterstützen. Daneben bieten sie Anhaltspunkte für Kommunen, die sich mit ge-sellschaftlicher Teilhabe von Älteren befassen.:1 Einleitung 1.1 Themenrelevanz 1.2 Zielsetzung und Beitrag der Arbeit 1.3 Vorgehensweise 2 Theoretischer Hintergrund 2.1 Das Phänomen „Alter(n)“ 2.2 Der Sozioökologische Kontext: Altern im ländlichen Raum 2.3 Ältere Erwachsene im Fokus der Mediennutzungsforschung 2.4 Älterer Erwachsene im Fokus der Akzeptanzforschung 2.5 Forschungsbedarf und Forschungsfragen 3 Methodisches Vorgehen 3.1 Explorative Vorstudie 1 - Expertenbefragung 3.2 Explorative Vorstudie 2 – schriftliche, halboffene Befragung 3.3 Explorative Vorstudie 3 –leitfadengestützte Interviews 3.4 Einflussgrößen auf die digitale Mediennutzung 3.5 Hypothesen 4 Hauptstudie 4.1 Studiendesign 4.2 Feldphase 4.3 Datenaufbereitung und –analyse 4.4 Stichprobenzusammensetzung 4.5 Statistische Analysen 4.6 Ergebnisse: Technikbezogene Faktoren 4.7 Ergebnisse: Subjektbezogene Ressourcen 4.8 Ergebnisse: Wohnortbezogenen Ressourcen 5 Diskussion und Zusammenfassung 5.1 Zusammenfassung und Interpretation der Ergebnisse 5.2 Diskussion der Methoden 5.3 Fazit und Ausblick / The dissertation investigates smartphone and tablet acceptance by elderly users and non-users in rural areas in Germany, especially in federal provinces in Saxo-ny (Bautzen and Zwickau). Following a mixed-methods design, both qualitative and quantitative studies were used. The theoretical framework is based on the Technology Acceptance Models by Davis (1989) and Venkatesh (2000, 2008), the Senior Technology Acceptance and Adoption Model by Renaud and Biljon (2008), and the Uses-and-Gratification Approach by Blumler and Katz (1974). The models served to identify influence factors on technology acceptance. Those factors were validated empirically for the specific group of (potential) elderly users by three qualitative studies: 1. Expert interviews (n = 5), 2. Interviews using a partly standardised guideline (n = 39) and 3. Structured-interviews with elderly people (n = 10). The influencing factors gained were then analysed in a questionnaire study completed by elderly persons, who live in rural areas (n = 203). Data was analysed by means of correlation analysis, regression analysis and uni-variate ANOVA. Findings show that for elderly users perceived usefulness, per-ceived ease of use and learning (as main factors of TAM) significantly affect atti-tude, behavioral intention to use and acceptance. Self-efficacy is a strong predic-tor for ease of use and learning. Moreover, prior experiences with computers and the Internet as well as fear of operating errors and security concerns are of inter-est. Measures to support learning are also important. Users and non-user’s differ in acceptance of smartphones and tablets. Users’ motives for digital media use and perceived ubiquity of new media influence perceived usefulness, whereas non-users have more sense of fear with regard to operating errors and safety concerns. Furthermore, age affects perceived usefulness, ease of use, ease of learning and behavioral intention to use whereas attitude towards ageing significantly affects perceived usefulness, attitude towards use and behavioral attention to use. Due to the characteristics of rural areas social commitment is relevant for behavioral intention, and the geographical distance to children influences perceived useful-ness as well as social motives for usage. This dissertation should be of interest for researchers, lecturers, politicians, and technology designers, especially with regard to mobile devices.:1 Einleitung 1.1 Themenrelevanz 1.2 Zielsetzung und Beitrag der Arbeit 1.3 Vorgehensweise 2 Theoretischer Hintergrund 2.1 Das Phänomen „Alter(n)“ 2.2 Der Sozioökologische Kontext: Altern im ländlichen Raum 2.3 Ältere Erwachsene im Fokus der Mediennutzungsforschung 2.4 Älterer Erwachsene im Fokus der Akzeptanzforschung 2.5 Forschungsbedarf und Forschungsfragen 3 Methodisches Vorgehen 3.1 Explorative Vorstudie 1 - Expertenbefragung 3.2 Explorative Vorstudie 2 – schriftliche, halboffene Befragung 3.3 Explorative Vorstudie 3 –leitfadengestützte Interviews 3.4 Einflussgrößen auf die digitale Mediennutzung 3.5 Hypothesen 4 Hauptstudie 4.1 Studiendesign 4.2 Feldphase 4.3 Datenaufbereitung und –analyse 4.4 Stichprobenzusammensetzung 4.5 Statistische Analysen 4.6 Ergebnisse: Technikbezogene Faktoren 4.7 Ergebnisse: Subjektbezogene Ressourcen 4.8 Ergebnisse: Wohnortbezogenen Ressourcen 5 Diskussion und Zusammenfassung 5.1 Zusammenfassung und Interpretation der Ergebnisse 5.2 Diskussion der Methoden 5.3 Fazit und Ausblick
316

Perspectives on Implementation of Digital Tools and Technologies within Construction Safety Management : An Interview Study / Perspektiv på implementering av digitala verktyg och teknologier inom byggarbetsmiljö och säkerhet : En intervjustudie

Matti, Mara, Zahid, Md Shan E Jahan Anwar January 2024 (has links)
The construction sector is considered one of the most hazardous industries in the world. The reason for this is due to several factors. Earlier literature shows that a construction site can be dynamic as different types of objects or people are in constant motion. Difficulties arise when trying to predict safety hazards on-site. Collisions between objects or falling from a height are examples of hazardous situations that can occur onconstruction sites. In a construction environment, there are also static risks related to, for instance, dust, unsafe substances, and chemicals from paints, fuels, and solvents. Simultaneously, society is in an era of digitalization and innovation with, among other things, artificial intelligence (AI), drones, building information modeling (BIM), virtual reality (VR), augmented reality (AR), digital twins, internet of things (IoT), automation, robotics and sensor-technologies on the topic. These tools have the potential to improvecurrent safety management methods. At the same time, the attitudes towards the construction industry are associated with traditional working methods where digitalization and new technology are perceived to be moving at a slow pace.Technologies and digital methods for securing construction sites have mainly been investigated in controlled research settings and test projects. The research gap lies in the fact that there is not enough knowledge regarding the implementation of technologies and digital methods in more authentic construction site environments. The study aims to identify different technologies and digital tools within construction safetymanagement in the Swedish context. The purpose of this thesis is to provide a general understanding of the topic and to broaden the perspective on existing attitudes and behaviors toward digital tools and technologieswithin construction safety management. In this thesis, the focus is on construction sites during the production phase with their respective personnel. Other parts of the construction project process, such as the planning and design stages, are taken into account by exploring how these stages can contribute to safer constructionsites. To obtain empirical material, methods based on qualitative research have been suitable where semi-structured interviews and fieldwork have been conducted. The Technology Acceptance Model (TAM) has been used as a theoretical framework for the results and a thematic analysis has been used as a data analysis approach.The thesis has examined how construction sites can become safer with the help of digitalization and new technology. Attitudes and behaviors towards the implementation of digital tools and technology have also been investigated. The results indicate that there are different attitudes towards the implementation of digital tools and technologies concerning safety management in both the design and planning phase and the production phase. To summarize the results, many of the interview participants were positive towards using digital tools and technologies for safety purposes. However, they were also skeptical about the success of implementation due to factors such as cost, risks, traditional methods, and attitudes and behaviors. The attitudes and behaviors, in turn, affect the actual usage of construction safety management implementations.In this thesis, we hope to broaden the perspective on how digital tools and technology could contribute to safer construction sites and the attitudes and behaviors towards the matter. / Byggsektorn anses vara en av de mest riskfyllda branscherna i världen. Anledningen till detta beror på flera faktorer. Tidigare studier visar att en bygg- och anläggningsplats kan vara dynamisk då olika typer av föremål eller människor är i ständig rörelse. Svårigheter kan därmed uppstå i arbetet med att förutse säkerhetsrisker på plats. Kollisioner mellan föremål och fall från höjder är exempel på olyckor på byggarbetsplatser. I en bygg – och anläggningsmiljö finns det också statiska risker relaterade till exempelvisdamm, farliga ämnen och kemikalier från färger, bränslen och lösningsmedel. Samtidigt befinner sig samhället i en era av digitalisering och innovation med bland annat artificiell intelligens (AI), drönare, building information modeling (BIM), virtual reality (VR), augmented reality (AR), digitala tvillingar, internet of things (IoT), automation, robotik och sensorteknik, vilka uppmärksammas på bred front. Dessahjälpmedel har potential att driva utvecklingen av arbetsmiljö - och säkerhetsarbetet inom byggbranschen. Samtidigt förknippas attityderna till byggbranschen med traditionella arbetssätt där digitalisering och ny teknik upplevs gå långsamt.Idag finns det många tekniker och digitala metoder för att säkra bygg- och anläggningsplatser. Detta har dock främst undersökts i kontrollerade forskningsmiljöer och testprojekt. Forskningsgapet ligger i det faktum att det inte finns tillräckligt med kunskap om implementering av teknik och digitala metoder i mer autentiskabygg- och anläggningsplatser. Studien syftar till att identifiera olika tekniker och digitala verktyg inom byggarbetsmiljö och säkerhet i den svenska kontexten. Syftet med denna uppsats är att ge en allmän förståelse för ämnet och att bredda perspektivet på befintliga attityder och beteenden gentemot digitala verktyg och tekniker inom byggarbetsmiljö och säkerhet. I detta examensarbete ligger fokus på byggarbetsplatser under produktionsfasen. Andra delar av byggprojektprocessen, såsom planerings- ochprojekteringsfaserna, beaktas genom att undersöka hur dessa skeden kan bidra till säkrare byggarbetsplatser. För att få fram empiriskt material har metoder baserade på kvalitativa undersökningar varit lämpliga där semistrukturerade intervjuer och fältarbete har genomförts. Technology acceptance model (TAM) har använts som ett teoretiskt ramverk för resultaten och tematisk analys har använts för att redogöra för empirin.I denna studie har det undersökts hur bygg – och anläggningsplatser kan bli säkrare med hjälp av digitalisering och ny teknik. Attityder och beteenden till implementering av digitala verktyg och teknik har också undersökts. Resultaten tyder på att det finns olika attityder till implementering av digitala verktyg och tekniker gällande byggarbetsmiljö och säkerhet i såväl planering- och projekteringsfasen som produktionsfasen. Sammanfattningsvis kan sägas att många av intervjudeltagarna var positiva till att använda digitala verktyg och tekniker i arbetsmiljö – och säkerhetssyfte. Men de var också skeptiska till framgången med implementeringen på grund av faktorer som kostnader, risker, traditionella metoder, attityder och beteenden. Attityderna och beteendena påverkar i sin tur den faktiska användningen av nya implementeringarför arbetsmiljö och säkerhetshantering. I den här uppsatsen hoppas vi kunna bredda perspektivet på hur digitala verktyg och teknik kan bidra till säkrare byggarbetsplatser och attityder och beteenden i frågan.
317

An integrated model of the influence of personal psychological traits and cognitive beliefs on customer satisfaction and continuance intentions in relation to Internet banking usage within the Saudi Arabian context

Alghamdi, Ahmed Dirwish G. January 2014 (has links)
This thesis examines the effects of Culture, the Unified Theory of Acceptance and Use of Technology (UTAUT), Expectation Confirmation Theory (ECT) and Technology Readiness (TR) on the satisfaction and usage continuance intention of Internet banking customers within the Saudi Arabian context. The aim is to develop and test a new framework for use in determining the factors that affect Internet banking customers’ actual usage behaviours, with a special focus on the role of cognitive processes, and cultural and personal psychological traits. This research uses cross-sectional survey questionnaire methods within a quantitative approach. 261 valid responses were received. Structural Equation Modelling (SEM) was used to test the hypothesised relationships within the research model in Analysis of Moment Structures (AMOS 20) software. ECT is well established in conventional marketing literature and explains how cognitive beliefs and affects lead to customers’ repurchasing behaviour. It was first adopted for the Information Systems (IS) context and then customised to explain IS continuance intention behaviour. However, previous ECT customisations in the IS context present a significant knowledge gap because technology-based services are sensitive to individuals’ psychological traits, which ECT does not account for. This research integrates psychological traits and culture into the ECT framework to explain customer satisfaction and continuance intentions in the context of Internet banking usage. It combines ECT with the UTAUT in order to expand ECT to include more cognitive beliefs. Then it integrates TR and Culture to account for psychological and sociological traits. The results present a new contribution to the body of knowledge by validating a theoretically backed integration of the above models into one structural model. This model broadens the understanding of the factors that influence IS satisfaction and usage continuance intention. Compared to previous studies, the explanatory power of this model is a major improvement, with an R2 of (0.61) for usage continuance intention.
318

Investigating the adoption of banking services delivered over remote channels : the case of Chinese Internet banking customers

Wu, MeiMei January 2012 (has links)
Customers adoption of Internet banking has become a widely-researched topic, although it is fair to state that some research gaps still exist. This research aims to fill some of the research gaps by examining the factors that determine the relevant behaviour of three different categories of Internet banking customers in China (i.e. current users, non-users, and discontinued users), and by developing two conceptual models that are derived from different, but complementary, theoretical approaches. The Decision Making Model and the Service and Relationship Evaluation Model are developed in this research. The Decision Making Model is grounded in the technology acceptance model (TAM) and it incorporates an additional construct of perceived value of using Internet banking. Additionally, the Service and Relationship Evaluation Model is derived from the service quality evaluation and relationship quality evaluation literature. Unlike in most other Internet banking adoption studies, these two conceptual models are used complementarily to deliver a comprehensive understanding of customers Internet banking adoption in China. The models are tested using a sample of 614 Chinese Internet banking customers collected via mall-intercept personal interviews based on questionnaires. Partial Least Square (PLS) path modelling and mediation analysis are applied to test the hypotheses advanced in the two models. The key findings of this research show that perceived value is a major factor for explaining customers Internet banking adoption, thus indicating to the banks that they should reduce costs associated with using Internet banking while providing more (perceived) benefits to customers; the importance of incorporating perceived value in Internet banking adoption model(s) is also demonstrated. The findings also confirm that perceived usefulness and perceived ease of use are important factors that determine the adoption of Internet banking by all categories of customers. Current users and non-users perceptions of their behavioural control over using Internet banking contribute to their adoption of Internet banking, and such control perceptions are shaped by self-efficacy, perceived government support and technological support. Additionally, it is demonstrated that both current users and discontinued users perceived value and perceived service quality of Internet banking have positive associations with their satisfaction with Internet banking, which lead to their Internet banking adoption. Moreover, the findings reveal that current users are more likely to continue with Internet banking if they are affectively committed to their banks; they are less likely to continue with Internet banking if they are calculatively committed to their banks due to the costs associated with leaving the banks. These therefore indicate the importance of establishing high-quality customer-bank relationships and placing less strict switching cost barriers that impose less pressure on their existing customers. This research contributes to the Internet banking adoption literature by (i) identifying the important category of Internet banking discontinued users, apart from current users and non-users; and (ii) using two complementary conceptual models, which are grounded in different theoretical streams, to investigate the relevant adoption behaviour of all three categories of Internet banking customers. It hence delivers a comprehensive understanding of personal customers adoption of Internet banking in China.
319

科技接受模式在遠距教學網站之應用

周鴻志 Unknown Date (has links)
隨著電腦和網際網路的快速發展,此兩者的結合,提供了許多的資訊商機。其中一項便是遠距教學的興起。遠距教學由最早的函授逐漸轉為以目前流行的Web-based資訊系統為教學平台。而為了讓遠距教學的推廣更加有效,本研究試圖瞭解學習者的心態,提出一個能夠有效解釋和預測學習者行為的模式,以提供相關研究人員參考。 本研究參考歷經實證的科技接受模式(Technology Acceptance Model),以此為基礎,發展出研究架構。並回顧相關網站品質的文獻,建構出屬於遠距教學的網站品質,並以此為外部變數,來推測影響使用者的行為。研究結果發現,本研究所使用的網站品質中,四個構面,以教材品質影響行為意圖的效用最大,其次是其次為服務互動,以及介面設計,最後是功能性。
320

O2O消費的使用與滿足和科技接受整合模式——以線上買票,線下觀影為例 / A Model of O2O Consumer Motivation, Combination of Uses & Gratifications and Technology Acceptance Model: A Study on Movie Ticking

區谷怡 Unknown Date (has links)
電子商務多年的發展之下,人們在生活中已經習慣於網路購物,而隨着智慧型手機等行動裝置的普及,跨越線上與線下的O2O消費掀起了新一波風潮。其中,電影O2O在中國更是以爆發式地增長中。 本研究以電影O2O為例,希望探討消費者在線上購買電影票再到線下電影院觀影的消費行為背後的心理需求動機,以及在使用線上介面時前置因素如何影響其使用行為,以建構結合使用與滿足理論及科技接受模式(Technology Acceptance Model)的O2O消費行為模型。 本研究收集到460份有效問卷,研究結果發現消費者使用O2O的動機包括娛樂性、便利經濟性、社交性,其中娛樂性、社交性動機對促成使用行為有正向影響;而線上使用介面的知覺有用易用性對消費者的線上使用行為有正向影響。 / As e-commerce has been flourished for years, people getting more and more used to shopping online, on the other hand, popularization of mobile device leads to a new trendy of O2O service, which broke the wall between online and offline. For example, movie ticketing O2O is experiencing a great development in China. This study focus on movie ticketing O2O and try to clarify its user motivations, besides how actual uses were influenced by the factors of online interface. Altogether it is tempt to build up an O2O user model which combine with Uses and Gratifications Theory and Technology Acceptance Model. Collected 460 web questionnaires, the findings of this study show that entertainment, convenience and economy, sociality are all motivations of using O2O ticketing, entertainment and sociality indicate significance influence to actual using. For the part of online interface, perceived usefulness and ease of use are combined together to affect the online using positively.

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