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The Global ETD Search service is a free service for researchers
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Showing 1 to 7 of 7 (0.104 seconds)Spelling suggestions: "subject:"then image off bsweden"" "subject:"then image off insweden""
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Det stora landet i Väster : En kvalitativ innehållsanalys av svenska läroböckers framställning av emigrationen till Amerikas förenta stater / The great land in the West : A qualitative analysis of Swedish shoolbooks presentation of the great emigration to the United States of AmericaFilipsson, Kristoffer January 2014 (has links)
No description available.
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Berättelser om en röd stuga : Föreställningar om en idyll ur ett svenskdidaktiskt perspektivKällström, Lisa January 2011 (has links)
This licentiate-thesis, Stories About a red Cottage, is an attempt to combine cultural theory with a didactic method applied to Swedish as a field of study. With the two notions intertextuality and the foreign as a starting point, I discuss the importance of how an idyllic view of Sweden affects students studying Swedish as a foreign language as part of their studies in Scandinavistics. The students are familiar with the German culture and well aware of the legends and the myths about Sweden which are distributed via German media. At the same time they are shaping new images of Sweden in the didactic interaction with the teachers. The study indicates that the encounter with a foreign culture requires preparation to question even what seems to be self-evident. Hence, the study proposes an intertextual approach when using texts for studies in foreign languages. The result also demonstrates that even if it is important that we critically analyze the stories we hear and our interpretations of them, it is as important that we demand the right to get lost in dreams, because this is where we find a part of the secret of the esthetical experience.
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Covid-19 & Swedish exceptionalism : A critical qualitative content analysis on the international print media discourses of Sweden’s Covid-19 strategy / Covid-19 & Svensk exceptionalism : En kritisk kvalitativ innehållsanalys av den internationella tryckmedia diskursen om Sveriges Covid-19-strategiKippersluis, Rianne January 2022 (has links)
In 2020, the year the Covid-19 pandemic struck, the Swedish Covid-19 response differed radically from the general policy of total lockdown and strict enforcement of Covid-measures and regulations recommended by the WHO. Instead, Sweden strove early on to achieve herd immunity, with no mandatory measures to limit numbers in shopping malls, buses, and other public events, nor mask requirements. Hence, during the height of the pandemic, Swedish Covid-19 policy was a highly debated issue in the international media, within academia and the World Health Organization. The aim of this study is to examine the international media discourse on the Swedish Covid-19 strategy in the international print media. The focus has been on newspapers from the Netherlands, the United Kingdom, and the United States. The research has been done by investigating how Sweden’s Covid-19 strategy is discursively constructed, through major themes and sub-themes that have emerged. Additionally, the differences in discourse between Dutch, English and American media have been explored. As well as the use of language, ideologies, and linguistic devices within the international discourse have been investigated. A total of 178 articles, published between the period of 1 January 2020 until 6 February 2022, have been collected and analyzed. This study uses Qualitative Content Analysis (QCA) as main method and has been inspired by Critical Discourse Analysis (CDA). A coding frame has inductively been created, by having used a sample of 20 newspaper articles in a pilot study. The software of NVivo has been used for the coding process. The major themes that emerged from my analyses of media discourses are: Anders Tegnell, Strategy, Trust and Image of Sweden and Swedes. My study found that media discourses on the Swedish Covid-19 policy are not positive. Rather these tend to be negative or at best neutral. Images of Sweden tend to vary in tandem with increase or decreases of Covid-19 infections and/or deaths. As the Swedish strategy became more or less aligned with the ‘norm’ of the WHO, the coverage of Sweden in media declined and lost its newsworthiness.
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Sverigebilden : – Bland bruna köttbullar och blåögda blondiner -Brunner, Edit January 2007 (has links)
<p>Abstract</p><p>The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways.</p><p>Number of pages: 45</p><p>Course: Media and Communication Studies C</p><p>Period: Fall 2006/2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>___________________________________________</p><p>Key words:</p><p>The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.</p>
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Sverigebilden : – Bland bruna köttbullar och blåögda blondiner -Brunner, Edit January 2007 (has links)
Abstract The aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called “critical discourse analyze.” The analysis focuses on the text and how the text is created and if the author’s opinions are hidden in the words. The method can be applied in many ways. I choose to focus on is what kind of themes the author presents in the text and what meaning the author gives the themes. The other one I focused on is how the author addresses the reader of the text trough the choice of words and sentences. The third one is analyzing how the author says thing in the text, if the author agrees with certain statements ore if the author takes a very authoritarian expression in the way of telling things to the readers, which is taken from the work of Roger Fowlers. The material used in the analyzing parts is taken from books concerning discourse analyze. More material is taken from interviewing several employees in VisitSweden and the Swedish institute. The main result of the essay is that the image of Sweden is depending on which company who presents it and their individual goals. The main thing is that Sweden is more and more becoming a brand and that the companies want to sell that brand in different ways. Number of pages: 45 Course: Media and Communication Studies C Period: Fall 2006/2007 University: Division of Media and Communication, Department of Information Science, Uppsala University ___________________________________________ Key words: The image of Sweden, the Swedish institute, VisitSweden, critical discourse analyze, Sweden as a brand, selling a country, goals to make PR for a country, how to present a country to foreigners.
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Vadå nationell självbild? : En diskursanalys av hur svenskspråkig tryckpress förhåller sig till The Local Sweden:s nyhetsförmedling av Sverige och "det svenska" / What do you mean national self-image? : A discourse analysis of how Swedish-language print media relate to The Local Sweden's news coverage of Sweden and its "essence"Nilsson, Mimmi January 2016 (has links)
The Bachelor dissertation What do you mean national self-image? is a discourse analysis of the relationship between Swedish news providers. The study aims to investigate how Swedish-language print media interact with the main provider of Swedish news in English, The Local Sweden, and what it reports as the “essence” of the nation and its people. The investigation has been conducted through the implementation of Ernesto Laclau’s and Chantal Mouffe’s discourse analysis and uses intertextuality, stereotypes, social representation, as well as nationalism and the imagined communities as its theoretical framework. The material selected for the analysis comprises publications by Swedish-language print media from the year of 2014, which engage in a dialogue with The Local Sweden beyond the generic interaction of news. The dissertation concludes that Swedish-language print media approach The Local Sweden’s news coverage in two ways: in agreement or in opposition of what has been reported. When The Local Sweden has published something with the intention of capturing the “essence” of Sweden and its people, they bring attention to the Swede’s hugging culture, their food and souvenirs, as well as their knowledge of language. The results of the study suggest that The Local Sweden manages to provide new information on the subjects, which then leads to Swedish-language print media responding with entire articles dedicated to these topics. The articles convey a sense of fascination and curiosity toward the findings and confirm that The Local Sweden has been correct in their observations. However, when The Local Sweden publishes something with the intention of presenting Swedish news rather than the specific “essence” of it, they find different angles in news stories than what has been covered by Swedish-language print media. The results of the study suggest that by doing so they set themselves apart and provoke Swedish-language print media into responding by incorporating a comment for and/or relating to them as a news provider. The comments convey that Swedish-language print media question The Local Sweden’s validity as a valuable member in covering Swedish news.
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En svensk tiger…jamar? : Den svenska självbilden under Natoprocessen 2022–2023 som exempel på demokratisk propaganda / A Swedish tiger...meows? : The Swedish self-image during the NATO-process 2022–2023 as an example of democratic propagandaSarsour, Amer January 2023 (has links)
The primary purpose of this thesis is to analyze the rhetorical transformations of the Swedish self-image during the NATO process, particularly through the lens of democratic propaganda as described by the French philosopher and sociologist Jacques Ellul. It explores how this image is constructed and communicated in Swedish media, with a specific focus on the public service broadcaster Sveriges Television (SVT). The research methodology employed in this thesis is a thematic-oriented close reading approach. The analysis concentrates on passages that primarily discuss the image of Sweden, examining them within the framework of Jacques Ellul's theory of democratic propaganda. The study explores the characteristics of democratic propaganda, its mechanisms, and manifestations. Of particular interest are aspects related to how democratic propaganda can help the state reinforce collective myths about the ideals of democracy as reflected in the analyzed material. Rather than using a specific rhetorical analysis method such as topic analysis or cluster analysis, the study is guided by the questions motivated by the theory itself.
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