Global ETD Search

1	Sociala medier och public service : En kvalitativ studie om hur anställda på några av SVT:s lokala nyhetsredaktioner ser på redaktionens roll på sociala medier Lööf, Sofia, Stjernström, Jenny January 2016 (has links) Purpose: To explain how some of the local TV stations of Swedish Television relate to the rules of public service when using social media. Method: This essay is written by a qualitative method and is the result of interviews with eight respondents from four different editorial offices in Sweden: SVT Väst, SVT Skåne, SVT Västernorrland and SVT Västmanland. After having interviewed the respondents and read relevant literature, we could draw conclusions and discuss how the editorial offices deal with the contract of public service while being on social media. Main results: Our results showed that the difference between commercial media and public service media is getting smaller. It’s important for the editorial offices of the local TV stations to use social media as a platform for their news, even though there are commercial ads on Facebook, for instance. It’s also important for them to be where the public is, although it’s on a commercial digital platform as Facebook or Twitter. We also found that the rules of public service may be changed in a near future. The bigger editorial offices want to get viewers by having sensational headlines, whereas the smaller ones focus on the relationship with the public. social media public service tabloidization commercial media commercialization SVT and social media swedish television
2	"Ett gift i samhället" : En studie om hur gängkriminalitet gestaltas av Sveriges Television Cedermark, Hanna, Lundin, Caroline January 2020 (has links) This bachelor thesis examines how Swedish Television frames news about gang violence and explains which actors that appear in news articles on this field. News about this societal problem have started to appear more frequently in media publications during the last years which motivates the implementation of the study. The analysis reveals that news about gang violence to a large extent is being framed as a question for politics. This is demonstrated in articles where the problem is framed as a conflict between political parties which proposes different solutions. Gang violence is also framed as something that the government should take responsibility for and therefore not a societal problem that individuals can solve themselves. Most of the articles are framed in a thematic, more general than specifik, perspective and episodic frames do not get that much coverage. There are mostly politicians that occur in articles about gang violence and thus the actors who have the opportunity to set the media agenda. News articles published on the online edition of Swedish Television in September 2020 have been used as study material. This was a period during the year of 2020 where most news articles about gang violence were published. The method applied was a combined quantitative and qualitative content analysis. The theoretical framework consists of McCombs & Shaws agenda setting theory and also three framing theories formed by Entman, Iyengar and Semetko & Valkenburg. The frames used in the study are the conflict frame, human-interest frame, economic consequences frame, responsibility frame, morality frame, thematic frame and episodic frame. politics gang violence framing agenda setting Swedish Television Media and Communications Medie- och kommunikationsvetenskap
3	When I grow up : En retorisk och semiotisk studie om ansvarsretorik hos Svenska Spel, angående minderåriga. Zettergren, Kristoffer, Lindkvist, Stefan January 2012 (has links) This essay is a qualitative study of the Swedish joint-stock company Svenska Spel AB’s television commercial from 2008. The commercial is called “Spela lagom - When I grow up”, and is meant to serve as an informational commercial about being underaged in situations regarding gambling. Using semiotics and rhetoric’s, we are analyzing how elements seen in the commerical affects the rhetorical situation the clip is bound to; how the marketing is done to enhance Svenska Spel’s brand; and what strategies are used to make sure the public service announcements regarding persons involved with underage gambling gets acceptance. The results show that arguments using pathos and ethos are used widely in this commercial, to enhance the feeling of responsibility from Svenska Spel. Another conclusion drawn is that the context, together with visual language known to the underaged, makes this commercial fit that target group. The company integrates with the theory of Corporate Social Responsibility (CSR) and by this commercial they show the viewer’s their ideology about the importance of responsibility. Rhetoric Semiotic Svenska Spel AB Swedish television commercial Underage Social responsibility CSR. Retorik Semiotik Svenska Spel AB Svensk TV-reklam Minderårig Samhällsansvar CSR.
4	Write or Perish : How Screenwriters Author their Careers Magnéli, Johan January 2015 (has links) The aim of the present study was to investigate how the impermanence of contract work affects working lives, self-perceptions and the career strategies of Swedish screenwriters of finding and keeping work. Furthermore, it also explored how screenwriters experience their abilities to exercise authorial leverage over media content. Introducing the concept of “career authoring” to cover different aspects of the professional lives of screenwriters such as managing a career, establishing authorship and contractual negotiations, the study was able to embrace various mind-sets and strategies for career success. Combining ethnographical studies and textual analyses the study was able to ascertain that the contingency of the Swedish film and television industries necessitates strategies to cultivate reputations, industrial visibility, consciously receive writing credits and conform to a traditional division of labour. Moreover, the study illuminated the importance of contractual negotiations for career success in terms of both retaining and wavering rights to their work. Strategies for exercise increased authorial leverage were not only confined to the script, but extended beyond the page, where the latter accentuated processes of reconfiguring traditional conceptions of screenwriters’ abilities to influence media content. screenwriters career authoring authoring authorship career strategies authorial leverage contractual negotiations swedish film industry swedish television industry cultural work cinema studies television studies manusförfattare filmvetenskap karriärsstrategier karriär strategier kontraktsförhandlingar svensk filmindustri svensk television
5	En svensk tiger…jamar? : Den svenska självbilden under Natoprocessen 2022–2023 som exempel på demokratisk propaganda / A Swedish tiger...meows? : The Swedish self-image during the NATO-process 2022–2023 as an example of democratic propaganda Sarsour, Amer January 2023 (has links) The primary purpose of this thesis is to analyze the rhetorical transformations of the Swedish self-image during the NATO process, particularly through the lens of democratic propaganda as described by the French philosopher and sociologist Jacques Ellul. It explores how this image is constructed and communicated in Swedish media, with a specific focus on the public service broadcaster Sveriges Television (SVT). The research methodology employed in this thesis is a thematic-oriented close reading approach. The analysis concentrates on passages that primarily discuss the image of Sweden, examining them within the framework of Jacques Ellul's theory of democratic propaganda. The study explores the characteristics of democratic propaganda, its mechanisms, and manifestations. Of particular interest are aspects related to how democratic propaganda can help the state reinforce collective myths about the ideals of democracy as reflected in the analyzed material. Rather than using a specific rhetorical analysis method such as topic analysis or cluster analysis, the study is guided by the questions motivated by the theory itself. rhetoric propaganda democratic propaganda Jaques Ellul myths collective myths democracy communication NATO NATO-process Sweden the image of Sweden Swedish self-image Turkey Trilateral memorandum neutrality public service SVT Swedish Television Swedish politics security policy democratic anchoring retorik propaganda demokratisk propaganda Jaques Ellul myter kollektiva myter demokrati kommunikation NATO NATO-process Sverige Sverigebilden svensk självbild Turkiet Trilateral memorandum neutralitet public service SVT Sveriges Television svensk politik säkerhetspolitik demokratisk förankring Humanities and the Arts Humaniora och konst

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