A ficção seriada televisiva brasileira, desde o seu início na década de 50, passou por inúmeras transformações, que modificaram não somente a forma de produção de ficção, mas principalmente a experiência do espectador diante do produto ficcional. A presente pesquisa propõe uma investigação dessas transformações, melhor dizendo, uma análise do discurso da ficção seriada brasileira e dos mecanismos que instauram agenciamentos narrativos do espectador. Sendo assim, esta pesquisa possui como objetivo elaborar uma investigação da ficção seriada televisiva brasileira, analisando as transformações ocorridas no gênero ao longo dos anos, especialmente em seus momentos de ruptura - a era Glória Madagan (década de 50), a era realista (década de 60) e era transmídia (anos 2000). Alguns objetivos mais específicos nortearão a pesquisa: - Investigar a transformação da construção do gênero telenovela no brasil, considerando o gênero como um discurso articulado em uma dimensão intercultural que envolve textos e contextos distintos; - Investigar como os agenciamentos narrativos dos espectadores se transformaram ao longo do tempo; - Investigar os mecanismos discursivos construídos que relacionam a telenovela com a realidade extra-diegética; - Investigar a construção discursiva dos mecanismos de identificação do espectador com a trama; - Investigar a construção dos mecanismos discursivos que relacionam, na era transmídia, as narrativas-matriz e as narrativas transmídia; - Investigar as transformações nas relações de consumo midiático ao longo dos anos; - Investigar como o fenômeno da convergência midiática afetou o gênero telenovela brasileira; Neste trabalho, postulamos que essa \"modernização\" da telenovela brasileira, desde o seu surgimento, não transforma apenas a forma de fazer telenovela, mas transforma principalmente a experiência do espectador diante do produto ficcional. Ele passa, inicialmente, de uma experiência ficcional bastante distante de sua realidade cotidiana, baseada em um mundo fantasioso, para uma experiência ficcional que pretende parecer cada vez mais \"realista\", em que os diversos elementos da trama apontam para o seu cotidiano (sem esquecer da utilização de mecanismos de representação naturalista). Hoje, na era da convergência, o espectador não abandona a narrativa televisiva, mas tem a oportunidade de buscar (ou não) em outras mídias conteúdos para enriquecer a sua experiência ficcional. E isso instaura, assim, novos atores no discurso ficcional televisivo brasileiro. / Brazilian television telenovela, since its origin in the 50\'s, has undergone countless changes, which not only have changed the form of fiction production, but mainly the experience of the viewer with the fictional product. This work proposes an investigation of these changes, rather a discourse analysis of the Brazilian serial fiction and the mechanisms that establish the discursive instances of the viewer and the author. Thus, this research has as objective to elaborate an investigation of the Brazilian television telenovelas, analyzing the changes occurring in the genre over the years, especially in moments of rupture - the era Gloria Madagan (50s), the realistic era (decade 60) and transmedia era (2000s). Some more specific objectives will guide the research: - to investigate the transformation of telenovela genre in Brazil, considering genre as a discourse articulated around the intercultural dimension involving texts and different contexts; - To investigate how the narrative agency the spectators; - To investigate the discursive mechanisms that relate the telenovela with the extra-diegetic reality; - To investigate the discursive construction of the viewer\'s identification mechanisms with the plot; - To investigate the construction of discursive mechanisms that relate the narratives in different medium; - To investigate the changes in the relations of media consumption over the years; - To investigate how the media convergence phenomenon affected the Brazilian telenovela as a genre. In this work, we postulate that the \"modernization\" of Brazilian telenovela not only transforms how to produce telenovelas, but mostly transforms the experience of the viewer with the fictional product. It goes initially from a fictional experience far from their daily reality, based on a fantasy world, to a fictional experience that seems more and more \"realistic\", in which the various elements of the plot point to everyday life. Today, in the era of onvergence era, the viewer does not leave the television narrative, but has the opportunity to pursue (or not) in other media content to enrich their fictional experience. And it establishes new actors in Brazilian television fictional discourse.

Esta tese reflete sobre um processo específico: a transmídia e seu potencial de criar novas possibilidades interativas e artísticas apropriando-se dos ambientes digitais. A disseminação tecnológica no cotidiano das pessoas nas últimas décadas alavanca uma proliferação e diversidade de mídias que propiciam um ambiente fértil para desenvolvimento de processos transmidiáticos. Apesar de a transmídia não ser um fenômeno novo, as novas possibilidades que o ambiente digital hiperconectado e rico em novas mídias e interfaces traz são inúmeras, não apenas nas áreas das artes, mas também em quaisquer áreas que envolvam comunicação, informação e interação. Novos modos de interação trazem consigo novas possibilidades, tanto quanto novos desafios. O foco deste trabalho é o contexto atual transmidiático e as oportunidades e desafios emergentes de seu uso. O escopo compreende também a apresentação e análise de algumas obras de arte que se beneficiaram do uso da transmídia como processo fundamental para seu desenvolvimento, razão pela qual não seriam possíveis em outro cenário que não o transmidiático atual. Foram desenvolvidos pela autora quatro trabalhos de arte como experimentação transmídia que refletem os resultados obtidos. / This thesis reflects about a particular process: the transmedia and its potential to create new interactive and artistic possibilities that appropriate from the digital environments. The technological dissemination in people\'s daily lives in the past decades leverages a media proliferation and diversification that propitiate a fertile environment for the development of transmedia processes. Although transmedia is not a new phenomenon, the new possibilities that the actual digital environment provide -- hiper-connected and rich in new media and interfaces -- are countless, not only in the field of Arts, but also in any other areas related to communication, information and interaction. New interactive modes bring with themselves new possibilities as much as new challenges. The focus of this work is the emergent transmedia context and the opportunities and challenges that rise from its use. The scope here also involves the presentation and analysis of some artworks that take advantage from the use of transmedia as a fundamental process to their development, not being able to exist in any other scenario than the present one. It was developed by the author four artworks as transmedia experimentation that reflect the achieved results.

This work is about fiction in the museum, and an approach towards transmedia storytelling with two different methods of mediation. With background in literature on cultural heritage, mediation in museums, mediation of history, fiction, transmedia storytelling and adaptation, visitors’ discussions about an exhibition and a fictional text was examined. In order to make the two methods of mediation converge, a number of themes from the existing exhibition were adapted and encapsulated in a fictional story.The visitors were primarily interested in a historical discussion in regards to the two methods of mediation. The message in both methods was considered to be historical, although different reasons as to why were expressed. The discussion about the fictional text emanated from a traditional view of historical fiction, i.e. was considered by the visitors to be provocative or compelling fictional prose that may guide a visitor to the exhibit. Somewhat contradictory to this expressed meaning, the visitors’ discussion about the fiction revealed a more suggestive and imaginative relationship with the subject matter, suggesting that fiction in the museum is a means to problematize meaning making in the museum, if they should promote experiences or build frameworks for learning in an authoritative method of mediation.

[EN] The great acceptance of technology in our society and its rapid development have caused the media, the radio not being an exception, not stand by and be able to adapt to change once again. In this regard Internet offers great potential to the media with minutest budgets, among which are the municipal radio. It should be able to implement these technological advances and placed where its audience to enjoy greater impact. We talked about the glocal message while the content that is generated at the level of a municipality can have a global reach. From the review of literature we make an analysis of the case study of the local radio station, Llosa FM, notable for having implemented various types of technological innovation since its foundation. The text will try to offer a new model of municipal radio based on Internet access, in broadcasting its programs through streaming or podcasting, as well as the presence and activity on social networks. / [ES] La gran aceptación en nuestra sociedad de la tecnología y su rápida evolución han provocado que los medios de comunicación, no siendo el radiofónico una excepción, no se mantengan al margen y sepan adaptarse al cambio una vez más. En este aspecto Internet ofrece grandes posibilidades a los medios con presupuestos más ínfimos, entre los que encontramos a la radio municipal, que debe ser capaz de implementar estos avances tecnológicos y situarse donde se encuentra su audiencia para gozar de mayor impacto. Hablamos del mensaje glocal en tanto que el contenido que se genera a nivel de un municipio puede tener un alcance global. A partir de la revisión de bibliográfica se realiza un análisis del caso de estudio de la emisora municipal Llosa FM, que destaca por haber implementado varios tipos de innovación tecnológica desde sus inicios, el texto tratará de ofrecer un nuevo modelo de radio municipal basado en la conexión a Internet, en la emisión de sus programas a través de streaming o podcasting, así como en la presencia y actividad en las redes sociales. / [CAT] La gran acceptació en la nostra societat de la tecnologia i la seua ràpida evolució ha provocat que els mitjans de comunicació, no sent el radiofònic una excepció, no es mantinguen al marge i sàpiguen adaptar-se al canvi una vegada més. En este aspecte, Internet ofereix grans possibilitats als mitjans amb pressupostos més ínfims, entre els que trobem a la radio municipal, que deu ser capaç d'implementar estos avanços tecnològics i situar-se allà on es troba la seua audiència per a gaudir d'un major impacte. Parlem del missatge glocal en tant que el contingut que genera a nivell municipal pot tindre un abast global. A partir de la revisió bibliogràfica es realitza un anàlisi del cas d'estudi de l'emissora municipal Llosa FM, que destaca per haver implementat diversos tipus d'innovació tecnològica des dels seus inicis, el text tractarà d'oferir un nou model de radio municipal basat en la connexió a Internet, en l'emissió dels seus programes a través d'streaming o podcasting, així com en la seua presència i activitat a les xarxes socials. / Terol Bolinches, R. (2016). Radio 3.0 en el entorno municipal: valores, herramientas y recursos. El caso de la emisora municipal Llosa FM [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/67930 / TESIS

This doctoral thesis was commissioned to examine and shed light on the transmedia theory as a contemporary narrative, immersed in the new forms of political activism. Therefore, it analyzes the current context from the forms of relationship and the typologies of communication convergence. This approach intends to analyze the scenarios which have arisen from "The Information Age", where the consumer has emerged as the new, leading protagonist in the production of content. On this basis, the hypothesis of this research proposes a variation of the notions of collectivity / individuality as well as a fragmentation of the narratives through the hyperconnectivity inserted in the everyday life. Finally, the 15M movement and its consequences is the cornerstone from which it demonstrates the power of this narrative (usually linked to consumption) as a communicative strategy, capable of combining the sphere of mass media, activist organization and amateur contribution, elaborating a study of different cases that allow the definition of theoretical postulates arisen from the study. / La presente Tesis Doctoral estudia y desgrana la teoría transmediática como una narrativa contemporánea inmersa en las nuevas formas de activismo político. Para ello, realiza un análisis del contexto actual desde las formas de relación y las tipologías de convergencia comunicativa. Este planteamiento pretende examinar los escenarios surgidos desde la era de la información en la que la figura del consumidor se revela como un nuevo papel protagonista en la producción de contenido. A partir de ahí, la hipótesis de esta investigación plantea una variación de las nociones de colectividad/individualidad así como una fragmentación de las narraciones a través de la hiperconectividad inserta en la cotidianeidad. Por último, el movimiento 15M y sus consecuencias, es el terreno desde el que demostrar la potencia de dicha narrativa (habitualmente ligada al consumo) como una estrategia comunicativa capaz de aunar la esfera del mass media, la organización activista y la contribución amateur, enarbolando un estudio de casos que permita definir los postulados teóricos surgidos del estudio. / La present Tesi Doctoral estudia i analitza la teoria transmediàtica com a una narrativa contemporània immersa en les noves formes d'activisme polític. Per això, realitza una anàlisi del context actual des de les formes de relació i les tipologies de convergència comunicativa. Aquest plantejament pretén examinar els escenaris sorgits des de l'era de la informació en la qual la figura del consumidor es revela com un nou paper protagonista en la producció de contingut. A partir d'ací, la hipòtesi d'aquesta recerca planteja una variació de les nocions de col.lectivitat/individualitat així com una fragmentació de les narracions a través de la hiperconnectivitat inserida en la quotidianitat. Finalment, el moviment 15M i les seues conseqüències, és el terreny des del qual demostrar la potència d'aquesta narrativa (habitualment lligada al consum) com una estratègia comunicativa capaç de conjuminar l'esfera dels mass media, l'organització activista i la contribució amateur, enarborant un estudi de casos que permeta definir els postulats teòrics sorgits de l'estudi. / Fidalgo Alday, I. (2017). Devenir transmedia. Narrativas contemporáneas de lo político [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/90502 / TESIS

The aim of this bachelor's thesis is to attain an understanding of the adoption and development of games and transmedia storytelling in Swedish public libraries. We studied the extent, the purposes and the way in which Swedish public libraries have included games and transmedia storytelling into their collections and programs. In order to fulfill the aim of the study a survey study was conducted. The survey was distributed to one public library in every Swedish municipality. The empirical material was analyzed using both quantitative and qualitative methods, as well as the SCOT-model. Transmedia storytelling proved to be a difficult concept to study, therefore we focused mainly on its connection to gaming programs. The findings show that transmedial gaming programs are less common than regular gaming programs, and among these eight different types of programs were identified. Concerning the purposes for these different types of programs nine distinct categories were identified, which showed that the public libraries had diverse views regarding games and transmedial work with games in libraries. Through an analysis using the SCOT-model we reached the conclusion that the studied libraries’ adoption of games and transmedial work with games is in its early stages and that there are still problems to be solved before a consensus can be reached.

This report details an attempt to create an interactive Location-based storytelling-experience for mobile devices using QR-codes, and an investigation into the feasibility of such an approach. The underlying purpose of the study is to explore web-based methods of developing interactive Location-based story-telling experiences as a cost-efficient alternative to mobile app-development. A secondary goal of the study was to inform the development of a future Location-based game within a public cultural heritage project directed at children.

Star Wars has since its initial release in 1977, become a pop cultural phenomenon. In the beginning of the franchise, it only consisted of films. Now, almost 40 years later the franchise has become a multimedia experience with many produced spin-offs over the years, such as The Mandalorian (2019). On social media platforms such as Reddit, fans of the universe can discuss intertextual references from the series together with other fans. This study aims to examine how these fans present their opinions regarding the intertextual references and the transmedia extension that is The Mandalorian (2019). Furthermore, it discusses how collective intelligence is built and how this injects meaning to a fan of the franchise. This study mainly consists of a theoretical frameworks popularized by Henry Jenkins, such as transmedia storytelling and participatory culture. Theories on identity, intertextuality and collective intelligence are also used. Critical discourse analysis is the main method of the study, more specifically, Anabela Carvalho’s CDA model for media texts. The results show that Reddit enables participation on different levels, with different types of content. It enables fans to create more value within transmedia fandoms by building on the collective intelligence in the community. The study also shows that fans of transmedia universes, are competent participants who value intertextuality and are like-minded.

Orientador: Mônica Cristina de Moura / Resumo: Pertencemos a uma cultura de consumo e produção, tanto de produtos quanto de serviços informacionais que a décadas estabeleceram maior vínculo com as áreas tecnológicas e comunicacionais. Esse vínculo nos obriga a estudar e entender as mudanças ocorridas entre a ecologia das mídias e as atividades do design contemporâneo, em relação à forma e conteúdo nos quais as informações são pesquisadas, estruturadas e posteriormente articuladas sob um gerenciamento inteligente, que coloca ao design em um ponto de maior abrangência frente às revoluções de transformação social, especificamente as que acontecem entre indivíduos e as novas tecnologias midiáticas. Motivo pelo qual, através de uma metodologia exploratória, a presente pesquisa realizou o desdobramento dos elementos e as ferramentas que caracterizam à transmídia como uma linguagem contemporânea que executa processos e ambientes interativos por meio da retroalimentação dos usuários que constroem, difundem mensagens e criam conteúdos audiovisuais. Assim também, realizamos estudos de caso, trazendo para análise os perfis e as atividades projetuais de três criadores de conteúdos informacionais. Do México o blogger Alan Estrada com a sua comunidade “Alan por el Mundo- AXM”; do Brasil a agência “Tátil Design”; e da Argentina a produtora multimídia “DCM Team”. Tendo como objetivo estudar e entender o que traz a convergência entre a transmídia e os produtos informacionais do design, permitindo desse modo, que o indivíduo de maneira pos... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: We belong to a culture of consumption and production, both products and information services that for decades have established greater ties with the technological and communication areas. This bond obliges us to study and understand the changes that have occurred between media ecology and contemporary design activities. The relation to the form and content in which information is researched, structured and later articulated under intelligent management, which puts design in a broader point in the face of revolutions of social transformation, specifically those that happen between individuals and new media technologies. This is why, through an exploratory methodology, the present research accomplished the unfolding of the elements and the tools that characterize transmedia as a contemporary language that executes interactive processes and environments through the feedback of the users who build, broadcast messages and create audiovisual content. In addition, we conducted case studies, bringing to analysis the profiles and design activities of three information content creators. From Mexico the blogger Alan Estrada with his community “Alan por el Mundo- AXM”; from Brazil the agency “Tátil Design”; and from Argentina the multimedia producer “DCM Team”. Aiming to study and understand what brings the convergence between transmedia and informational products of design, thus allowing the individual knows in a positive way the origin, understand the concept, the path and the processe... (Complete abstract click electronic access below) / Doutor

Bien que la traduction et l’adaptation disposent de cadres théoriques permettant de considérer la textualité au sens le plus large possible, penser la traduction hors du transfert interlinguistique et interculturel demeure un défi. Dès lors que l’audiovisuel est concerné, les publications se concentrent sur l’adaptation d’œuvres écrites pour les écrans, ou sur les défis linguistiques liés à la multimodalité (Article 2). Des études explorent les villes en traduction, les villes en performance, ou la traduction comme performance, mais en traductologie, la performance comme traduction reste peu explorée, alors qu’en culture, en sociologie, ou au théâtre, il est établi qu’une identité peut se traduire en vêtement, en ambiance lumineuse, en couleur, en nourriture, entre autres (Article 1). L’approche transdisciplinaire choisie pour la présente recherche s’appuie sur des concepts issus de la traductologie, de la sociologie, des études culturelles et des études de performance. Cette combinaison inspirée par la pensée complexe permet d’analyser des processus traductionnels peu étudiés en traductologie. J’observe entre autres des formes de réécriture généralement non considérées comme des traductions, comme les extensions narratives transmédiales ou performatives de textes parfois multiples, comportant des éléments non verbaux (Articles 1,3). Je mets ainsi en évidence la présence et l’importance de ces processus traductionnels dans la transmission diachronique des identités culturelles (Articles 1,3). Pour ce faire, j’ai observé et analysé de nombreuses performances, participé à des expériences immersives et conduit des entrevues dialogiques réflexives interdisciplinaires avec divers artistes, créateurs ou famille des sujets de performance (Article 3). Mes observations m’ont permis d’établir la définition de la traduction performative comme la traduction intersémiotique et multimodale de textes complexes ne se limitant pas à des éléments verbaux. Le tissu traductionnel des univers transmédiaux est en constante expansion, quoique cette expansion soit rarement d’ordre linéaire ; elle oscille entre présent et passé, entre diverses idéologies, circule sur divers canaux de renarration. J’ai décrit ces univers comme des textes infinis en perpétuel désordre. La présente thèse par articles comprend une introduction générale, rédigée en français, dans laquelle je présente les trois articles (rédigés en anglais), puis détaille mes approches théorique et méthodologique. Dans le premier article, j’explore les représentations performatives des identités artistiques et politiques, illustrées par les exemples de l’artiste canadienne Feist et de l’artiviste « post-mexicain » Guillermo Gómez-Peña; j’y définis la notion de traduction performative et de texte infini. Le deuxième article est un appel à étudier les univers transmédia d’un point de vue traductologique, sous peine de voir disparaitre la traduction de débats universitaires en cours sur les nouvelles formes de narration. Le troisième article explore l’univers narratif transmédial de la baronne de Pontalba, la célèbre bâtisseuse créole de la Nouvelle-Orléans. Ces articles forment un ensemble dont le but est de montrer l’intérêt de diverses formes narratives d’un point de vue traductionnel, avec une approche complexe. / Though there are theoretical frameworks in Translation Studies and in Adaptation Studies to problematize textuality in its broadest sense, thinking translation studies out of the prism of linguistic transfers between two cultures/two languages is challenging. When audiovisual matters are studied, publications focus on book-to-screen adaptations, or on the linguistic challenges of multimodality (Article 2). Some studies explore cities in translation, cities in performance, or translation as performance, but in Translation Studies, performance as translation remains understudied, though Cultural Studies, Sociology or Performance Studies have established that identity can be translated in clothes, in lighting, in colour, in food, among others (Article 1). This thesis’s transdisciplinary approach draws on concepts from Translation Studies, Sociology, Cultural Studies and Performance Studies. Combining them enables me to analyze understudied translation phenomena from a complex perspective. I study, among others, forms of re-writings that are generally not considered as translations, such as transmedial or performative narrative extensions of sometimes multiple texts with non-verbal elements, such as identities (Articles 1,3). This shows the presence and the importance of translational processes in cultural identity transmission across history (Articles 1,3). For the purposes of this research, I have observed a number of performances, sometimes as a participant, participated in immersive experiences, and conducted interdisciplinary reflexive dialogic interviews with artists, creators or with the family of the subject of a performance. My observations led me to provide the definition of performative translation as a set of intersemiotic multimodal processes of complex texts such as identities, not limited to verbal elements. The translation fabric of transmedial universes rarely has linear expansions; it oscillates between past and present, ideologies, using various narrative modes. I described these ever-growing narrative universes as infinite texts, evolving in constant disorder. This thesis by publications is composed of a General Introduction (written in French), in which I present the three articles (written in English), then explain my theoretical and methodological approaches. The first article explores the performative representations of political and artistic identities, with the examples of Canadian songstress Feist and « post-Mexican » artivist Guillermo Gómez Peña; it provides definitions of performative translation and infinite text. The second article calls for exploring transmedia storyverses from a translational point of view; it emphasizes the risk for Translation and Adaptation Studies to be invisibilized from ongoing academic conversations on new narrative modes if they do not. The third article adopts a complex Translation Studies point of view to analyze the narrative universe of the Baroness Pontalba, the New Orleans famous Creole builder (Article 3). These articles aim at showing the interest of studying diverse narrative forms from a translational point of view inspired by Complexity thinking.