Sacred Stories, Spiritual Tribes: Finding Religion in Everyday Life Nancy Tatom Ammerman . New York: Oxford University Press, 2014. 376 pp. $29.95 paper. ISBN: 9780199917365.

This study analyses the culture, knowledge and resource use patterns of the Karang tribe in Phong-Luk village, which is located at the Kaengkrachan National Park. The goal of this project is to reveal the culture-based local wisdom of the Karang tribe that is consistent with sustainable environmental resource management and to recommend guidelines for governments to revise existing policies related to the tribe that are relevant with their cultural ways of life. This project is expected to enhance awareness of local wisdom and offer a strategy to relieve the pressure of resource use between the tribe and the national park. The specific objectives of this research were to 1) analyze the local production practices, land utilization practices and belief, and 2) identify and analyze the key issues of local wisdom that are consistent with the conservation and sustainable management of the local natural resources and the environment. Finally, the analysis explored the affects of the existing policies (e.g., national park and development promotion policies) on the tribe's livelihood and the expected impact on the natural environments due to the shift in practices of the tribe. analysis explored the affects of the existing policies (e.g., national park and development promotion policies) on the tribe's livelihood and the expected impact on the natural environments due to the shift in practices of the tribe. This research utilized a qualitative research methodology to study and understand the overall picture of the community. Interview and observation techniques were used to identify the important issues, which included the history and settlement of the community, production patterns, land utilization patterns, belief systems, relationships within the community and government policies. The research indicates that traditional production practices, traditional land tenure arrangements and cultural beliefs provide the tribe a means of self-reliance and environmental sustainability. However, these customary practices and beliefs are being threatened by government policies. Therefore, the recommendations are provided to guide policymakers in ways to incorporate the wisdom of the tribe in future decisions. / Graduation date: 2002

Thesis (Ph. D.)--Ohio State University, 2006. / Full text release at OhioLINK's ETD Center delayed at author's request

Människor i dagens samhälle flyttar och reser mycket till olika platser och länder. Man växte upp i en stad och sedan flyttade man till en annan för att till exempel gå i skolan eller arbeta. Under tiden träffar man andra människor från andra städer eller länder. Alla har olika erfarenheter och bakgrund med olika traditioner. Etnicitet är någonting som uppstår när man träffar människor som är olik en själv. Zambia är ett multikulturellt land med många olika etniska grupper som lever sida vid sida. I den här uppsatsen ska jag undersöka om etnicitet är något människor är medvetna om i ett sådant multikulturellt samhälle och på vilket sätt, om de är det. / People in today’s society move a lot and travel a lot, to different places and countries. A person grew up in one town and then go to school or work in another town and meets people there from other city’s or even other countries. Everyone that a person meets have different experience and backgrounds with different traditions. Ethnicity is something that occurs when we meet people different from our self’s. Zambia is a multicultural country with a lot of different ethnic groups living side by side in peace. In this essay, I want to see if ethnicity exist in this kind of society with so many different ethnic groups and how do people think about it, if they are aware of it.

The notion of community remains an important concern, for individuals, in urban planning practice, and more recently in consumer research. This thesis research explores community at the junction of these areas, through a grounded study of the consumption practices of a place based consumer tribe that exists within an inner city suburb undergoing urban renewal. The process of urban renewal is positioned as a means to revitalise under-utilised inner city areas, and broaden opportunities for city residents and visitors to experience an inner city lifestyle. It can also be seen as a standardising project that commodifies diversity and devalues existing communities and is associated with gentrification. Both perspectives can obscure the possibility that consumption practices can be used to build community like connections. This thesis applies a framework of literature from marketing and consumer research to an urban renewal context, to explore this area of ambiguity. The result of this exploration is a grounded theory of assuming a 'local' identity through consumption experiences in servicescapes. This thesis argues that consumers seek out individual servicescapes for the value experiences that they offer, which can be identity defining. In particular the interaction generated through these experiences can work to build tribal connections to, and within, that servicescape. These consumption experiences can also be used to make assumptions regarding the identity of others; both of the businesses themselves, and the individuals encountered within them. The tribal connections these experiences may generate can have individual benefits in that they can build into existing social networks, but through repetition and shared experiences, may also link an individual to a broader place based community. This thesis also proposes that servicescapes can work to encourage this process, by encouraging identity defining consumption experiences. Like individuals, businesses can come to be assumed to be tribe members and this 'localness' can become a symbolic operant resource that is valued by the tribe. As key sites in which members of the 'local' tribe reinforce their commitment to the tribe, locally owned businesses may benefit by being more likely to be chosen over their 'non-local' competitors. However, as an element of their tribal membership these businesses have a moral responsibility to reinforce the collective ethic of the tribe and assist in integrating new tribe members. In this way they can become ambassadors for the identity of the community, communicating the shared values of the tribe to members and non-members alike. Such a place based tribe is primarily based on public interaction, thus the servicescapes and public spaces that link them can come to work as a theatre in which the tribe is manifested and its rituals performed. As the experience of a sense of shared value is repeated across a range of geographically united servicescapes, this shared experience can be displaced from any one servicescape and generalised into a localness experience that is grounded within the geographic community. It is here that the physical and ideological aspects of the community combine, and the experienced value of a shared identity that originated in a servicescape based consumption experience can come to symbolise the values of the greater community itself. These research findings have implications for inner city urban renewal developments, suggesting that the increased availability of consumption activities that are associated with urban renewal may also be considered as an increased opportunity to build place based consumer tribes. This thesis proposes ways of encouraging this process.

Typescript. Includes vita and abstract. Includes bibliographical references (leaves 391-413). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.

[pt] Recentemente, muitos pesquisadores de comportamento de consumo tem se interessado pelo marketing pós-moderno e seus desafios à teoria moderna e tradicional do marketing. Na abordagem pós-moderna, o comportamento de consumo dos indivíduos não é mais analisado com base em características demográficas, psicográficas e outras características de segmentação, e sim a partir de estilos de vida e sistemas de valores dinâmicos e aparentemente contraditórios. Além disso, esta abordagem estuda o comportamento dos indivíduos como parte integrante de grupos, as chamadas tribos ou comunidades pós-modernas. Tais comunidades possuem símbolos e consomem produtos e serviços em função dos valores de ligação que eles oferecem, ou seja, produtos e serviços que permitem ou suportam interação entre seus membros (Cova, 1995, apud Cova, 1997; Cova, 2001). O objetivo principal deste trabalho é identificar as características de uma tribo pós-moderna bem como a existência de valor de ligação em seu consumo. O grupo selecionado para esta pesquisa, de caráter exploratório, foi o dos gourmets que cozinham. A escolha do grupo buscou contribuir para a disciplina do marketing, não só do ponto de vista mercadológico, dado o crescimento do mercado gastronômico no Brasil, como do ponto de vista acadêmico, em função da escassez de estudos sobre este consumidor nas pesquisas de marketing relacionadas à comida. Os resultados sugerem que os gourmets que possuem o hábito de cozinhar constituem uma tribo pós-moderna, e que o ato de cozinhar para amigos apresenta diversos significados simbólicos. / [en] Recently several researchers on consumer behavior have had interest on postmodern marketing and its challenges to modern and traditional theories on marketing. In postmodern approach, consumers behavior are no more based on demographic, psychographic or other kind of segmented aspects, but on lifestyles and dynamic values, apparently in contradiction. This present work studies individuals behavior while members of a group, the so-called tribes or modern communities. Such communities have symbols and consume products and services related to the linking values they offer, that is, products and services that allow or support interaction among their members (Cova, 1995, apud Cova, 1997; Cova, 2001). The main goal of this work is to identify in a postmodern tribe the elements responsible for its definition as so, and to identify the existence of linking values in its consumption habits. The group selected for this exploratory research was the gourmets – connoisseurs of fine food and drink - that usually cook. The choice of this group aimed to contribute to the discipline of marketing from mercadological point of view, due to the growing gastronomy market in Brazil, as well as from the academic point of view, due to the scarce research on this consumer in the food related studies on marketing. Results suggest that gourmets that cook constitute a postmodern tribe, and that the act of cooking for friends has several symbolic significances.

Esta tese tem como objetivo o estudo das estratégias narrativas jornalísticas utilizadas para re/construir, simbolicamente, as identidades das pessoas pobres e socialmente excluídas. O jornal analisado na pesquisa é o Zero Hora de Porto Alegre/RS, no período de 2003 a 2008. A narratologia se constitui na ferramenta de análise das matérias jornalísticas. A tese está dividida em cinco capítulos. No primeiro, são articuladas as bases conceituais e metodológicas utilizadas para orientar a investigação. O segundo contempla o estudo da midiatização da cidadania e do espaço público. No terceiro capítulo, busca-se problematizar a natureza, as tensões, as estratégias e as mediações da narrativa jornalística. No capítulo quarto são abordadas as propostas do jornalismo público, os saberes e competências, necessários a essa prática de dimensão política e educativa. No último, são apresentadas as conclusões da tese. A pesquisa indica que a construção das identidades da maioria dos personagens foi caracterizada com base em um referencial em termos culturais, econômicos, sociais e morais. Conclui-se que, no campo jornalístico e no caso específico do jornal Zero Hora, convivem, no mínimo, duas correntes de pensamentos e prática narrativa: uma mais crítica, propositiva, humanista e cidadã, que constrói a notícia des/construindo a realidade vigente e fundamentada na linguagem dos direitos e outra corrente, mais comercial e tradicional que se mostra competente na linguagem do espetáculo e da convergência tecnológica. / This thesi has for objective the study of the journalistic narrative strategies used for re/construction, symbolically, the poor people's identities and socially excluded. The newspaper analyzed in the research is Zero Hora of Porto Alegre/RS city, in the period from 2003 to 2008. The narrative logy it is constituted in the tool of analysis of the journalistic matters. The thesi is divided in five chapters. In the first, they are articulate the conceptual and methodological bases used to guide the investigation. The second contemplates the study of the mediatization of the citizenship and of the public space. In the third chapter, it's looked for to problematize the nature, the tensions, the strategies and the mediations of the journalistic narrative. In the four chapter are approached the proposals of the public journalism, know them and competences, necessary that practice of political and educational dimension. In the last, are presented the conclusions of the thesi. The research indicates that the construction of the identities of most of the people is characterized with base in a referential in terms cultural, economical, social and moral. It is ended that, in the journalistic field and in the specific case of the newspaper Zero Hora, live together, in the minimum, two currents of thoughts and narrative practice: a more critic, pro-positive, humanist and citizen, that builds the news des/constraint the effective reality and based in the language of the rights and other current, more commercial and traditional than is shown competent in the language of the show and of the technological convergence.

93 f. / Submitted by Suelen Reis (suziy.ellen@gmail.com) on 2013-05-07T18:14:47Z No. of bitstreams: 1 Dissert. Valdirene Silva.pdf: 1419299 bytes, checksum: 5696ef4316dc83865eb57fddba6b96e1 (MD5) / Approved for entry into archive by Maria Auxiliadora Lopes(silopes@ufba.br) on 2013-06-11T16:59:42Z (GMT) No. of bitstreams: 1 Dissert. Valdirene Silva.pdf: 1419299 bytes, checksum: 5696ef4316dc83865eb57fddba6b96e1 (MD5) / Made available in DSpace on 2013-06-11T16:59:42Z (GMT). No. of bitstreams: 1 Dissert. Valdirene Silva.pdf: 1419299 bytes, checksum: 5696ef4316dc83865eb57fddba6b96e1 (MD5) Previous issue date: 2007 / Esta é uma pesquisa que se insere na discussão das interfaces entendidas como processo de inter(ação) e interatividade, das tecnologias da informação e comunicação e tribos urbanas, no contexto contemporâneo escolar, no universo especificado da Capital do Estado do Tocantins - Palmas. Foram investigados 35 jovens que se assumem como integrantes de tribos que circulam pela cidade e estudam no Centro de Ensino Médio de Palmas – CEM. A investigação esteve atrelada a uma perspectiva formativa escolar oficial e a seleção e oferta de conteúdos paralelos, mediados pelas tecnologias da informação e da comunicação, que possibilitam interações coletivas, em função da subordinação da chamada cultura urbana às tecnologias eletrônicas. O referencial teórico foi construído com base em: Zygmunt Bauman (2003), Paula Sibilia (2002), Jésus Martín Barbero (1997), Edvaldo Couto (2003), Manuel Castells (2003), Lúcia Santaella (1997), André Lemos (2004), Vani Kenski (2004), Maria Helena Bonilla (2005), José Guilherme Magnani (1992), Michael Maffesoli (2000), Don Tapscott(1998) e Pierre Levy (1999), sem desconsiderar as sinalizações de outros autores. O método, análise de conteúdo, foi adotado para a leitura das informações obtidas durante o processo de escuta. Os instrumentos utilizados, como procedimentos básicos para a coleta de dados foram observação, informações e entrevista. Os resultados permitiram concluir que tipologias distintas de jovens estão circulando no cenário escolar, convivendo com as ofertas das políticas educacionais e formativas, que se presumem hegemônicas, e, enquanto receptores vão negociando mais sentidos e significados de mundo e vida, a partir dos aparatos midiáticos. / Salvador

Esta tese tem como objetivo o estudo das estratégias narrativas jornalísticas utilizadas para re/construir, simbolicamente, as identidades das pessoas pobres e socialmente excluídas. O jornal analisado na pesquisa é o Zero Hora de Porto Alegre/RS, no período de 2003 a 2008. A narratologia se constitui na ferramenta de análise das matérias jornalísticas. A tese está dividida em cinco capítulos. No primeiro, são articuladas as bases conceituais e metodológicas utilizadas para orientar a investigação. O segundo contempla o estudo da midiatização da cidadania e do espaço público. No terceiro capítulo, busca-se problematizar a natureza, as tensões, as estratégias e as mediações da narrativa jornalística. No capítulo quarto são abordadas as propostas do jornalismo público, os saberes e competências, necessários a essa prática de dimensão política e educativa. No último, são apresentadas as conclusões da tese. A pesquisa indica que a construção das identidades da maioria dos personagens foi caracterizada com base em um referencial em termos culturais, econômicos, sociais e morais. Conclui-se que, no campo jornalístico e no caso específico do jornal Zero Hora, convivem, no mínimo, duas correntes de pensamentos e prática narrativa: uma mais crítica, propositiva, humanista e cidadã, que constrói a notícia des/construindo a realidade vigente e fundamentada na linguagem dos direitos e outra corrente, mais comercial e tradicional que se mostra competente na linguagem do espetáculo e da convergência tecnológica. / This thesi has for objective the study of the journalistic narrative strategies used for re/construction, symbolically, the poor people's identities and socially excluded. The newspaper analyzed in the research is Zero Hora of Porto Alegre/RS city, in the period from 2003 to 2008. The narrative logy it is constituted in the tool of analysis of the journalistic matters. The thesi is divided in five chapters. In the first, they are articulate the conceptual and methodological bases used to guide the investigation. The second contemplates the study of the mediatization of the citizenship and of the public space. In the third chapter, it's looked for to problematize the nature, the tensions, the strategies and the mediations of the journalistic narrative. In the four chapter are approached the proposals of the public journalism, know them and competences, necessary that practice of political and educational dimension. In the last, are presented the conclusions of the thesi. The research indicates that the construction of the identities of most of the people is characterized with base in a referential in terms cultural, economical, social and moral. It is ended that, in the journalistic field and in the specific case of the newspaper Zero Hora, live together, in the minimum, two currents of thoughts and narrative practice: a more critic, pro-positive, humanist and citizen, that builds the news des/constraint the effective reality and based in the language of the rights and other current, more commercial and traditional than is shown competent in the language of the show and of the technological convergence.