This thesis assess the financial situation of the company ELSEREMO, a.s. in the years 2001 to 2005 at the basis of selected methods of the financial analysis. It includes proposals of possible solutions of identified problems which should result in the improvement of financial situation of the firm in future years.

This thesis evaluates the financial and economic situation of the company RELYFO, spol. s r.o. in the time period of 2004 –2006 by way of prime financial analysis methods. It provides suggestions and recomendations for an improvement of the company´s current position with regards to company opportunities and strategy areas of its future enterprise.

I en värld där information delas på internet i en rasande takt har det blivit av allt större vikt att kunna avgöra om en webbsida är tillförlitlig eller inte. Vi gör ständigt bedömningar av webbsidor utifrån hur de ser ut, men vad är det som gör att vi väljer att lita på eller fördöma en webbsida efter bara några sekunder? Hur påverkar specifika designval upplevelsen av trovärdighet? Denna studie undersökte hur upplevelsen av trovärdighet påverkas av visuella egenskaper i en webbsidas grafiska design. Detta genom att utforma 12 versioner av en informativ webbsida, där egenskaperna kontrast, balans, grafik och text manipulerades. Varje egenskap manipulerades på tre olika sätt med hjälp av en parameter för vardera egenskap - färger för kontrast, placering av element för balans, mängd reklam för grafik och typsnitt för text. 21 deltagare blev presenterade för var och en av dessa 12 versioner under 10 sekunder. Deltagarnas uppgift var att bedöma hur trovärdig respektive version var på en skala från ett till nio. Resultatet visade att viss grad av kontrast, grafik och text påverkar upplevelsen av trovärdighet. Däremot hittades inget signifikant stöd för att varierande grad av balans påverkar upplevelsen av trovärdighet. Mer specifikt implicerar resultaten från denna studie att det är bättre att utforma en webbsida med för lite färger, för liten mängd reklam och ett för strikt typsnitt än tvärtom för att designa för trovärdighet. / In a world where information is spread rapidly on the Internet it is more important than ever to be able to determine if a website is trustworthy or not. We are constantly evaluating websites based on their appearance, but what makes us trust or condemn a website after only a few seconds? How do specific design choices affect the perception of trustworthiness? The present study investigated how the perception of trustworthiness on a website can be formed by visual properties in its graphical design. This was achieved by developing 12 versions of an informative website, where the properties contrast, balance, graphics and text were manipulated. Each property was manipulated in three different ways through one parameter  - color for contrast, position of elements for balance, amount of advertisement for graphics and typefaces for text. 21 participants were presented for each of the 12 versions during 10 seconds. Their task was to evaluate the trustworthiness of each version on a scale ranging from one to nine. The results showed that a certain degree of contrast, graphics and text have an impact on the perception of trustworthiness. Besides that, varying degrees of balance was not found to significantly affect the perception of trustworthiness. More specifically, the results suggest that it is preferable to design a website with few colors, a low amount of advertisement and a strict typeface rather than the opposite to design for trustworthiness.

(in English): The thesis deals with the exploration of the possible influence of so-called sleeper effect in perception of fake news for teenagers. In the first part this thesis explains the historical and research context of both sleeper and the illusory truth effect, which also served as an inspiration for research design, and this part also describes the type of news and the present state of news trushworthiness in the Czech republic. The theoretical part also describes the basic methods of quantitative research and statistical analysis that are later on applied in the practical part of the thesis, which mainly includes the final data analysis and the repeated research that went on during May and June 2019 at 6 chosen schools.

Human face is a complex semantic organ, which among others reflects also human individuality due to the high variance of facial morphologies. This study examines the relationship between psychological characteristics and social status. Moreover, we have analyzed variability in facial form and its relation to a particular social rank. The study was performed on a set of photographs containing 55 pictures of men in a management position. These photographs were evaluated by 47 male (average age - 22 years) and 77 female (average age 21,6 years) respondents. The data were analyzed by means of classical methods of statistical testing as well as geometric morphometrics methods. This study tests whether there is a relation between three psychological characteristics - dominance, attractiveness, trustworthiness - and social status. The effect of perceived dominance and attractiveness on social status were not significant. Nevertheless, we found statistically significant relationship between perceived trustworthiness and social rank. We were not able to detect morphological facial structures, which would distinguish the heads of department from the chief executive directors. However the parametric tests discovered statistically significant differences between the facial morphology of a trustworthy and...

Knowledge on how to design trustworthy virtual characters are of importance when these are becoming more and more common interaction partners. In this study, a closer look at the suggested relationship from previous research between valence and trustworthiness is investigated by constructing virtual characters with different non-verbal behaviours and letting participants rate them in a pre-study. A second question of how perception of trustworthiness is based for virtual characters is investigated by letting participants play a trust game with life-sized virtual characters on a big 4k-screen. Results indicated that valence is not necessarily a factor influencing trustworthiness and that positive valence together with mutual gaze is not enough to provide a clearly trustworthy virtual character. Results also indicated that perception of trustworthiness is not based solely on a virtual character's previous decisions of trust in a longer interaction but also on its non-verbal behaviour. The outcome of this study will help when constructing virtual characters in different scenarios, especially when the goal is to make them as trustworthy as possible. The study also gives insight into tools and software that can be used when creating virtual characters and setting up scenarios of trust.

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Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. The collected primary data were transcribed and thematically analyzed with the reviewed literature.  Findings and Conclusion: We conclude that e-WOM through SNS helps consumers to select smartphones and gadgets. Due to paid reviews and negative influencers, trustworthiness is vital on SNS reviews. Also, the recommendation from known sources or personal research increases brand perception. Rather than relying on single reviews on SNS, it is highly recommended to justify the reviews for purchase intention of smartphones or gadgets. Contribution of the Thesis: This study suggests that e-WOM through SNS influences consumers' purchase of smartphones or gadget brands. It is recommended for the managers to determine reviewers on SNS regarding smartphone or gadget brands. Besides, this study exposes the importance of trustworthiness in SNS reviews.  Suggestion for the Future Research: We suggest future research on a similar topic using a larger sample size. We also propose a comparative study with two or more countries on similar products to determine differences and results relatively. Besides, this study only focused on smartphones or gadget items; focusing on different products with larger audiences might be done for future research. Furthermore, future research could be done

This study examined the topic of growing news consumption on Instagram and the impact that could have on the spread of misinformation. The purpose was to establish if there was an issue with news being mixed into a platform with Swedish influencers. Furthermore, the study aimed to examine whether young adults were faced with risks when consuming news on Instagram.  An experiment was conducted in order to research if influencers liking posts were able to further mislead young adults. The experiment occurred in a web survey where 196 respondents participated. Respondents were exposed to a fabricated health related news post about vaccinating against covid-19. Comparing the result of those who saw the stimuli and those who only saw the unliked news post, resulted in indications that influencers were able to further mislead young adults. Spearmans rank correlation showed a significant correlation, 0.289**, between source-credibility and message-credibility. The influencers did not need to have an expertise in the area of health. Nonetheless, they could still increase the trustworthiness to health-related news by approximately 29% as indicated by the results. In order to protect young adults from misleading news, Instagram needs to separate influencers from public health news. In addition, influencers need to be informed that their social media post interactions could produce consequences. Further research could be qualitative, finding out reasons behind the social validation. Furthermore, future research could categorize the influencers investigated. / Denna studie undersökte den växande nyhetskonsumtionen på Instagram och påverkan förändringen kan ha på spridningen av falska nyheter. Syftet var att upptäcka eventuell problematik när nyheter integreras på en plattform med svenska influencers. Dessutom ämnade studien att undersöka unga vuxnas potentiella risker när de konsumerade nyheter på Instagram. Ett experiment genomfördes för att undersöka huruvida influencers kunde gillade-markera nyhetsinlägg på Instagram och ytterligare missleda unga vuxna. Experimentet genomfördes i en webbenkät där 196 respondenter deltog. Respondenterna tog del av ett fabricerat hälsorelaterat nyhetsinlägg om vaccinering mot covid-19. Genom att jämföra resultatet av dem som fick ta del av stimuli och de som endast såg det ogillade nyhetsinlägget påvisades indikationer på att influencers kunde missleda unga vuxna ytterligare. Spearmans rangkorrelation visade en signifikant korrelation på 0,289** mellan informants-tillförlitlighet och informations-tillförlitlighet. Influencerna visade sig inte behöva en expertis inom hälsa och vård. Resultatet indikerade att de ändå kunde öka tilliten till en hälsorelaterad nyhet med ungefär 29%. För att motarbeta unga vuxnas missledning bör Instagram särskilja influencers från nyhetsinlägg. Dessutom bör influencers informeras om hur deras interaktioner med inlägg på sociala medier kan ge konsekvenser. Vidare forskning kan vara kvalitativ och redogöra för anledningar till den erhållna sociala bekräftelsen. Dessutom kan framtida forskning kategorisera de undersökta influencerna.

Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. Purpose: The purpose of this study is to explain the relationship between influencers’ characteristics and consumers’ purchase intentions. Methodology: This quantitative study used a deductive approach and had an explanatory purpose, along with a cross-sectional research design. This study also presented a new model, including three hypotheses that assumed a positive relationship between the characteristics of an influencer and consumers’ purchase intentions. In order to collect data, a questionnaire was shared online, both through a convenience sampling technique and a snowball sampling technique, which resulted in 195 responses that passed the qualification questions. Findings: Two of the hypotheses within the proposed model were rejected, which meant that Authenticity and Attractiveness of an influencer did not show to have a positive relationship with consumers’ purchase intentions. Hypothesis 3 (H3) was however accepted, and it was shown that 14,8 % of consumers’ purchase intentions is explained by influencers’ Trustworthiness.   Conclusion: This study contributes with the theoretical implications that there is a relationship between the characteristic Trustworthiness of an influencer and consumers’ purchase intentions, along with the managerial implications which helps companies and marketers to know what characteristics to look for in an influencer when they want to create purchase intentions for consumers. Keywords: Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.