Global ETD Search

21	Fonts and Fluency: The Effects of Typeface Familiarity, Appropriateness, and Personality on Reader Judgments Wang, Timothy Tien-Lou January 2013 (has links) The advent of digital typography has seen the printed letter permeate many aspects of our world, due to its function as the visual manifestation of verbal language. However, few scientific researchers have paid attention to these innocuous and ubiquitous characters. Furthermore, existing typeface research has generally been divided into two strands: For nearly ninety years, communicators (writing, marketing, business, and design professionals) have made attempts to investigate how typefaces of different classes and styles might indicate different personalities to the viewer, and explored the notion of typeface appropriateness. More recently, psychologists have taken advantage of word processing software to manipulate perceptual fluency by changing the fonts of different documents, finding several interesting effects. In this study, two experiments were conducted, with the aim of acknowledging and synthesizing both lines of inquiry. In Experiment 1, a restaurant menu was printed with either an easy-to-read, fluent font or a difficult-to-read, disfluent font. It was expected that reading the disfluent font would influence participants’ (n = 110) choices from the menu as well as certain judgments about the dishes. However, there was only one significant effect, whereby participants who read the disfluent font expected to enjoy their chosen dessert less than those who read the fluent font. In Experiment 2, participants (n = 94) judged a person of the opposite sex using the Big Five Inventory, a measure of human personality. The target photograph was paired with a name set in one of two fonts (familiar and unfamiliar). Female participants rated the target higher on the factor of Openness when the name was printed in the novel font. The results of the current study indicate that to some extent, document designers may safely continue selecting typefaces through intuition, and do not necessarily need the supplementation of additional empirical research. appropriateness big five faces familiarity font fonts fluency history judgment judgments legibility menu perceptual fluency personality psychology rating readability reading type typeface typefaces typography
22	Hur associationer mellan typsnitt och icke-språkliga ljud påverkas av kultur och modersmål / How associations between typeface and non-speech sounds differ depending on culture and native language Kretiv, Ekaterina January 2020 (has links) Studien genomfördes för att undersöka om associationer mellan utformningen av typsnitt i latinska alfabetet och i japanska skriftsystem och icke-språkliga ljudstimuli. Ytterligare syfte var att undersöka om associationerna påverkas av modersmål och kultur hos respondenter. Teorin som denna studie byggs på inkluderar ljudsymbolismen och BoubaKiki-fenomenet som visar att vissa ljud associeras med vissa former, samt studier om typsnittets personlighet. Två online-enkäter skapades, en engelskspråkig och en japanskspråkig. Enkäterna innehöll samma ljud och samma frågor. 10 typsnitt valdes för latinska alfabetet och 10 för japanska skriftsystem. Ljuden skapades med ett datorprogram och innehöll huvudsakligen toner, rytmer och brus. Respondenterna ombads att lyssna på ett icke-språkligt ljud och sedan välja ett typsnitt från de befintliga svarsalternativen som de upplevde likna ljudet mest. Resultatet visade att det finns ett svagt mönster som kan tyda på att människor associerar snabbare rytm med tunnare typsnitt och långsammare rytm med tyngre typsnitt. Brunt brus associerades starkt med kantiga tunna typsnitt. Toner som förändrades i tonhöjd visade på en svag association med rundare typsnitt. Höga toner associerades med luftiga tunna typsnitt. Det verkar som att japanska och västerländska respondenter inte hade några större skillnader i korssensoriska associationsmönster. Mindre skillnader kunde dock ses, som kan bero på olika faktorer och kan delvis förklaras med sättet studien genomfördes på. / The aim of this study was to investigate associations between typeface design of the Latin alphabet and the Japanese writing system and nonspeech sound stimulus. Moreover, the goal was to study if the associations are influenced by the native language and the culture of a person. Theories that this study was based on included the sound symbolism and the BoubaKiki phenomenon, which shows that certain sounds are associated with certain shapes, and the theory on the typeface personality. Two onlinesurveys were created, one in English and one in Japanese. The surveys were distributed to two groups, the Latin alphabet native users and the Japanese native speakers. The questions of the surveys were the same and were split in two parts depending on the language of typefaces. 10 typefaces were chosen for the Latin alphabet and 10 for the Japanese writing system. Sound files included tones, rhythms, and the Brownian noise. Respondents were asked to listen to a sound and then choose a typeface that felt “closest” to it. Result shows a somewhat weak pattern that people associate quicker rhythm with thinner typefaces and slower rhythm with heavier typefaces. Brownian noise was strongly associated with angular and thin typefaces. Tones that changed the pitch were somewhat weakly associated with rounder typefaces. High pitched tones were associated with thin and light typefaces. The differences in cross-sensory perception between the Japanese and the western respondents were not major. However, some minor differences could be noticed which might depend on the way the study was conducted or the other factors. Cross-sensory associations Japanese writing system Latin alphabet sound symbolism typeface personality japanska skriftsystem korssensoriska associationer latinska alfabetet ljudsymbolism typsnittets personlighet Information Systems
23	I Never Learned To Type With Ten Fingers Strong, Laslo January 2022 (has links) Luise Schröder founded a private business school in 1910 in Stettin, a city once part of Germany. With a focus on typewriting and stenography, she was a local educator of modern communication. Throughout four generations, her family was impacted by global technological developments and socio-political shifts.‘I Never Learned to Type with Ten Fingers’, edited by Schröder's great-great-grandson and graphic designer Laslo Strong, compiles stories from a family-run school. It delves into the past century of typography, through personal and corporate documents. Pictures, letterheads, graphic prints, signs, and newspaper articles provide insight into a particular corporate identity. In dialogue with this research, a series of typefaces was designed dedicated to the characters of the school. They give voice to anecdotes and speculative stories about family and typography. typography blackletter fraktur history calligraphy typewriting technology type design graphic design family typeface urban photography fiction slash-fiction Second World War Polen Germany Design Design
24	Design jednotného vizuálního stylu výrobce traktorů. / Corporate identity of a tractor manufacturer Hopfingerová, Ivana January 2010 (has links) This diploma thesis deals with corporate identity of a tractor manufacturer. For this purpose fictive company called Haart was created. The endeavour of this corporate identity is to make an image of a reliable company which specialises in the production of high-quality agricultural machines. This is accomplished by an orange-grey colour scheme where orange stands for living (agricultural production) and grey refers to lifeless (tractor is a machine). The final corporate identity is presented next to company stationery, merchandise, orientation graphics and web page also on the tractor designed within the pre-diploma project. For advertising graphics needs typeface Haart was created. Part of this diploma project is also the creation of a design manual. It describes all elements of Haart‘s corporate identity.
25	Typografisk makt : Hur värderas typografi? Nyström, Erika January 2019 (has links) Typografi finns överallt. Det är en del av grafisk formgivning som är ramverket som vi på olika plattformar i media och i stadsbilden blir tilltalade och därigenom förstår omvärlden. Typografi påverkar i stor utsträckning hur vi tolkar ett innehåll och hur vi värderar allt från människor till åsikter. I mitt examensarbete "Typografisk makt" undersöker jag relationen mellan samhällets värderingar och typografi. Varför tar vi vissa typsnitt på allvar och andra ses som oseriösa? Jag har skrivit en essä och presenterar texten i två publikationer där jag med formgivningen vill kommentera olika sätt att förhålla sig till idéer om hur typografi bör fungera och se ut. I essän tar jag upp historiska aspekter som påverkat hur typografi värderas. Jag försöker även bena ut vilken roll egenskaper kopplade till kön har för roll i hur typografi värderas. / Typography is everywhere. It speaks to us and makes us understand the world. Why do we regard some typefaces as serious/professional and some as less serious? My project is an investigation of the relation between the values of society and typography. Power Typography Helvetica Grotesque Type Design Typeface Communication Graphic Design Design Type History Layout Women typography Calligraphy Font Visual Communication Feminism Font Design Typografi Feminism Kvinnor i typografi Makt Typsnittsdesign Grafisk kommunikation Helvetica Sans serif Linjär sans serif Visuell Kommunikation Formgivning Kalligrafi Typografisk Kommunikation Läsbarhet Typografihistoria Bokstäver Layout Historieskrivning Modernism Maktkritisk Normkritisk Normvidgande Designkritik Samhällskritik Värdering Norm Grafisk design Grafisk formgivning Design Design
26	Making a hybrid of Fraktur and Helvetica : Investigating typography's connection to power, from a historical perspective in a contemporary context Bager, Freja January 2018 (has links) Throughout history and in today’s society, typography has been and still is without doubt a great part of communication. Behrens, an important designer from the modernist movement, believed that after architecture, typography provided “…the most characteristic picture of a period” and “…development of people”. Typography carries meaning and associations, built on the contexts and the design it is used in, that finally creates a typographic image. The Blackletter style Fraktur, and Helvetica were born to serve a purpose connected to power. Important for this research is to understand in detail, the origin of that power and its position: Blackletter portrays features of the Gothic architecture, expressing religious emotions and civic pride, intended for effective writing, and was predominant in religious and educational contexts. This improvement of writing was a necessity for the development of the society during the medieval times; for both educational and financial reasons. As Fraktur became a symbol of Germany, the today’s connotations towards oppression and Nazism were inevitable as the Third Reich continued to use it until it was banned in 1941. Meanwhile, the post war modernism in the 20th Century, sought objectivity, simplicity and readability in their design, to erase any carried meaning or associations that could have a misleading effect on the information. This period of time paved way for a corporate culture, with approaches towards rationalist and functionalist methods, that expresses authority and reliability. Achieving brand recognition for a wide range of products and contexts was required by the graphic designers. Through workshops that document people’s associations and comments on the shapes and typographic images that both Helvetica and Fraktur create, and visual research made in forms of sketching and adding Fraktur features to signs of institutions and public sectors, I have investigated Fraktur’s tainted image of oppression and political sentiments with the help of Helvetica as the contemporary norm. Power Typography Fraktur Blackletter Textura Helvetica Grotesque Type Design Typeface Communication Graphic Design Design Type History Calligraphy Font Font Design Gothic Typographic Communication Propaganda Visual Communication Visual Communication + Change Change Change Agent Agent of Change +Change Art Fine Arts Makt Typografi Gotik Typsnitt Typsnittsdesign Typografihistoria Kommunikation Grafisk kommunikation Visuell Kommunikation Formgivning Kalligrafi Typografisk Kommunikation Konst Design Design
27	An examination of social media marketing strategies by Ohio show livestock producers and how they influence business Kinion, Charles Kane 09 August 2022 (has links) No description available. Agriculture Agricultural Education Animals Animal Sciences Communication Curriculum Development Education Journalism Marketing Mass Communications Web Studies Social Media Marketing SMM
28	Tvorba písma OpenType volně dostupnými softwarovými prostředky / Making OpenType fonts with free software Bednár, Peter January 2011 (has links) In thesis themes of typography and computer font of OpenType format is described in details. At the beginning attention is paid to historical development of typeface, where stress is laid mainly on development of Roman and white letter with their characteristics. Having presented basis of typography work is concentrated on topic of digital font with emphasis on possibilities of OpenType format. Further its characteristics and advantages were listed compared to another formats and it was evaluated as format appropriate also for creating font in education process. Letterspacing and kerning were mentioned between basic graphical modifications in creating fonts. In theoretical part of the thesis they were examined in available programs designed for creating font in OpenType format. Except free available means into summary were included also commercial types due to absence of more advanced instruments and functions with free available applications. In evaluation was found that the most convenient for education is Fontlab Fontographer commercial program, free Type lite and Fontforge indicated for Open-source platform. Practical part of the thesis is focused on two chosen programs for creating main font characteristics. The goal was to detect if it is possible to reach identical results when using both programs. Fontographer program enabled to use wide tool palette dedicated to vector graphic processing by means of Adobe Illustrator similar instrument. In the case of Type lite program there were rather less instruments, what is sufficient for elementary work and familiarization with creating of digital typeface. Freeware shortage is basic absence of kerning, spacing or hinting functions. Comparing program possibilities, it falls that freeware programs based on OS Windows with their functionality are sufficient only for entry level users. The best option within free available programs is Fontforge for OS Linux which supports mentioned typographic functions. Fontographer was recommended for teaching of basic characteristics of OpenType font format. Another goal of the thesis was creating of recommended work procedure for creating basic characteristics of OpenType font for students, that is enclosed at the end of the thesis.

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