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51	Femtio nyanser av vitt : Sociologisk studie om relationen mellan utbudet av foundation och normer om vithet / Fifty shades of white : A sociological study on the availability of foundations and its correlation to norms of whiteness Jonsson, Linnea January 2017 (has links) The aim of this sociological study is to understand whiteness in relation to available selections of makeup products. The research was made in a small town in Sweden. Data has been gathered from local stores and their selection of makeup with availability of makeup that resembles and matches ones own skin color. The theory includes earlier studies that are considered relevant for the study and also historical background. This is used to explain how whiteness is produced and reproduced and the notion of Swedes as white and discoures therein. The result show that 99 percent of makeup available is for white skin not for dark skin. The reproduction of whiteness directly dictates the available selection of makeup. This confirms the aim of the study that dark skin is excluded and that whiteness in relation to available makeup. / Uppsatsen undersöker hur utbud av foundation i en svensk småstad kan förstås i relation till normer om vithet. Utbudet hos samtliga butiker i staden har räknats. För att förtydliga vilka hudfärger som analyseras i uppsatsen används som analysverktyg en ”karta” över hudfärger, avsedd för konsumenter att finna sin rätta foundation utifrån vilken hudfärg som mest liknar sin egen. Teoridelen innehåller tidigare studier som anses vara relevanta analysverktyg för att kunna besvara syftet. Inläsning av studier om vithetsnorm samt inläsning av historia har ansetts relevant för att förstå de strukturer och relationer som har inverkan på normer om vithet. Teoridelen sammanfattar och presenterar därför relevant historia, om hur föreställningen om svensken som vit skapats och presenterar olika diskurser som skapar och reproducerar vithet. Resultatet visar att en procent av utbudet riktas till mörkhyade medan 99 procent är för ljus hy. Cirkeldiagram och tabeller över utbudet av foundation skapades för att tydliggöra redovisning av resultatet. Socialt skapade strukturer om svensken som vit syns tydligt i resultatet. Resultatet förstås i relation till de strukturer som skapas socialt för att producera och reproducera vithetsnormen. Genom ett nästan uteslutande av mörkhyade tolkas resultatet som en föreställning om svensken som vit och att det är en rådande vithetsnorm som påverkar utbudet. Den historiska kontexten påverkar därmed parallellt med de rådande diskurser som avgör vad vitheten gör. Studien anser därmed ha besvarat sina frågeställningar om hur utbudet av foundation kan förstås i relation till vithetsnorm. whiteness makeup exclusion sociology norms racism white solipsism capitalism marxism fifty shades of white vithet makeup exkludering sociologi normer vithetsnorm rasism vit solipsism kapitalism marxism femtio nyanser av vitt Social Sciences Samhällsvetenskap
52	Utlandsadopterad i Sverige : En etnologisk studie av hur utlandsadopterades identiteter skapas och uttrycks genom sociala interaktioner / Internationally adopted in Sweden : An Ethnological study of how internationally adopted individuals’ identities are created and expressed through social interaction Breding, Thi-Sofie January 2021 (has links) The aim of this essay is to study how internationally adopted people of colours’ national identifications are created in interaction with other people outside of their closest social networks of people, and how this can affect their feelings of social belonging and exclusion. This is accomplished by examining qualitative ethnographic interviews through social constructivist theories and concepts such as Erving Goffman’s symbolic interactionism and theories behind national identifications. The essay explores how the internationally adopted participants are met by other people and how these social situations are constructed. The question “where are you from?” is central in this study. The essay studies how the participants identify themselves and how they express these self-identifications. Results show that the informants relate to a Swedish national identity one way or another and that they express this to others with the help of different symbols, behaviours and actions. The study material shows that the internationally adopted participants get stigmatised in Sweden both for being adopted and for being non-white, and thus risk getting feelings of exclusion from a Swedish national identity. Although there are some social interactions which make them feel connected to and included in certain communities of people which often include other adopted individuals or people of colour. adoption belonging ethnography ethnology exclusion Goffman identity international adoption stigma symbolic interactionism Sweden whiteness adoption gemenskap etnografi etnologi utanförskap Goffman identitet internationell adoption stigma symbolisk interaktionism Sverige vithet Ethnology Etnologi
53	“I prefer Asian models over white, because I am Chinese” : En kvalitativ studie om kinesiska utbytesstudenters uppfattningar om västerländska modeller i kinesisk reklam / “I prefer Asian models over white, because I am Chinese” : A qualitative study about chinese exchange students perceptions on western models in chinese advertising Laestander, Carl January 2016 (has links) The aim of this study has been to, from a comparative perspective examine how the use of western models in Chinese advertising are perceived by chinese exchange students living in Sweden. The scientific approach in this study has been both with semiotic picture analysis and qualitative interviews. The study's empirical material has consisted of pictures of white models in fashion magazines published in China for example Vouge China. These pictures were presented to the respondents during the interviews, and questions were asked about them and the answers is also a part of this study's empirical material. The theoretical perspectives used in this study is based on theories about whiteness, stereotypes and occidentalism. The results in the study has shown that the whithe models are presented with high status both in the semiotic picture analysis and the qualitative interviews. It has also shown that the respondents prefer asian models over white in advertising in China, especially with products conected to the body and that the white stereotype is almost described identiaclly by all the respondents. Finally the result has found that the ethnicity is connected to picture enviroments, in that way if it is a white model it should be a western enviroment. Semiotics qualitative interviews stereotypes whiteness white models occidentalism Chinese advertising Vogue GQ China Semiotik kvalitativa intervjuer stereotyper vithet vita modeller occidentalism kinesisk reklam Vogue GQ Kina Media and Communications Medie- och kommunikationsvetenskap
54	Att se världen i svart och vitt : En kritisk granskning av SOS Barnbyars reklamkampanjer Cargonja, Diana, Grahovac, Jelena January 2013 (has links) The purpose of this thesis is to do a critical review of the aid organization SOS Children’s Villages text- and video campaigns, from a postcolonial perspective. Our purpose is divided into two questions: Are there colonial values in the advertising campaigns? Which language- and image strategies are used by SOS Children’s Villages to put across their messages? Our material consists of 10 selected video clips, and four printed ads that are made up of an image and a short text, which are part of a campaign named: Inte ett enda barn ska behöva vara ensamt (translation: Not a single child should have to be alone). We have chosen to use text- and image analysis as a method in our review of the material. The main theoretical base in our thesis is postcolonialism, while”the Other” and ”whiteness” are two concepts we have chosen so that we can reach a deeper analytical level. We have analyzed some of the clips from the concept “The White Man’s Burden”, and have discovered that ”The Western World” tries to insert their own values and ideals into ”The Third World”. We have also discovered that the children, in some sequences, are presented as non-human and differentiated from the “white Westerners”. The last chapter in our thesis problematizes how modern technology, as Smartphones, applications and social media, are used to make it easier to give money to charity. We also discuss how “The Western World” can be seen as a contributor to the current situation in “The Third World”, which makes the aspect of high-technology even more interesting. postcolonialism whiteness white man's burden hegemony third world charity technology SOS Children's Villages civilisation critical review culture cultural studies advertising advertising strategies marketing postkolonialism vithet den vite mannens börda hegemoni vi och dom västvärlden tredje världen välgörenhet teknologi SOS Barnbyar civilisering kritisk granskning kultur samhälle kulturvetenskap samhällsvetenskap reklam reklamstrategier marknadsföring

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Femtio nyanser av vitt : Sociologisk studie om relationen mellan utbudet av foundation och normer om vithet / Fifty shades of white : A sociological study on the availability of foundations and its correlation to norms of whiteness

Att se världen i svart och vitt : En kritisk granskning av SOS Barnbyars reklamkampanjer