I denna studie har hembygdsföreningar studerats utifrån deras roll inom besöksnäringen. Mer specifikt har två hembygdsföreningar i Värmland jämförts med varandra. Detta för att kunna se vilka utmaningar som finns, samt på vilka sätt historia förmedlas för att locka besökare. Mitt syfte har varit att studera hembygdsföreningars utmaningar och möjligheter för att positionera sig på besöksnäringens arena med hjälp av strategier för att förmedla kulturarv. Studien bidrar då till en ökad förståelse av kulturarvsturism och hembygdsföreningar. Mina frågeställningar har grundat sig i att ta reda på hembygdsföreningars generella utmaningar inom besöksnäringen och vad som krävs för att de ska kunna bli en starkare aktör inom besöksnäringen. De har även handlat om hur hembygdsföreningar fokuserar på att locka besökare och vilka strategier som kan stärka verksamheternas utveckling. Studien tar upp viktiga begrepp som kulturarv, ekomuseum, storytelling och evenemang som är kopplade till hembygdsföreningars verksamheter. Studien har genomförts genom kvalitativa intervjuer med respondenter från hembygdsföreningar och offentliga organisationer, vilket även kompletterats med innehållsanalys från flera av respondenternas hemsidor och dokument. Datainsamlingen har genererat information om hur hembygdsföreningar arbetar med sina verksamheter samt hur offentliga organisationer samverkar med hembygdsföreningarna på olika sätt. Jag har utgått ifrån en tematisk analys för att kunna se närmare på mönster, likheter och skillnader i hembygdsföreningarnas verksamheter. Resultatet av min studie visar att Brunskogs- och Kristinehamns & Varnums hembygdsföreningar har både likheter och skillnader i hur dem arbetar. Brunskog har många fördelar av att de är en större förening i jämförelse med Kristinehamns & Varnum. Däremot står alla hembygdsföreningar inför liknande utmaningar. Studien visar att det ideella arbetet är utmanande då det är svårt att locka nya medlemmar samt att kunna utveckla hembygdsgårdarna, med brist på resurser. De människor som är främst involverade inom hembygdsföreningarna är äldre människor, vilket gör att föreningarna har en sämre digital närvaro och en sämre kännedom i samhället. Främst är det yngre människor som inte känner till hembygdsföreningar, men de behövs för att kunna fortsätta bevarandearbetet och bidra med nya kunskaper. Studien visar även att beroende på hembygdsföreningars resurser och kunskaper lockas besökare på flera olika sätt. Marknadsföring, storytelling och evenemang är viktiga strategier i att locka besökare. Strategierna utvecklar även hur kulturarv förmedlas. / In this study, local community associations have been studied based on their role in the hospitality industry. More specifically, two local community associations in Värmland have been compared with each other. This is to be able to see what challenges there are, and in what ways history is conveyed to attract visitors. My purpose has been to study the challenges of local community associations and opportunities to position themselves in the arena of the hospitality industry with the help of strategies for communicating cultural heritage. The study then contributes to an increased understanding of cultural heritage tourism and local associations. My questions have been based on finding out the local challenges of local community associations in the hospitality industry and what is required for them to be able to become a stronger player in the hospitality industry. They have also been about how local associations focus on attracting visitors and what strategies can strengthen the development of the businesses. The study addresses important concepts such as cultural heritage, eco-museum, storytelling and events that are linked to the activities of local associations. The study was conducted through qualitative interviews with respondents from local associations and public organizations, which was also supplemented with content analysis from several of the respondents' websites and documents. The data collection has generated information about how local associations work with their activities and how public organizations collaborate with local associations in different ways. I have started from a thematic analysis to be able to take a closer look at patterns, similarities and differences in the activities of the local associations. The results of my study show that Brunskogs- and Kristinehamns & Varnums local associations have both similarities and differences in how they work. Brunskog has many advantages in that they are a larger association in comparison with Kristinehamns & Varnum. However, all local associations face similar challenges. The study shows that the non-profit work is challenging as it is difficult to attract new members and to be able to develop the homesteads, with a lack of resources. The people who are mainly involved in the local community associations are older people, which means that the associations have a poorer digital presence and a poorer knowledge of society. It is mainly younger people who do not know about local associations, but they are needed to be able to continue the conservation work and contribute with new knowledge. The study also shows that depending on the resources and knowledge of local community associations, visitors are attracted in several different ways. Marketing, storytelling and events are important strategies in attracting visitors. The strategies also develop how cultural heritage is conveyed.

Thesis (MBA (Business Management))--University of Stellenbosch, 2007. / ENGLISH SUMMARY: The study looks at the different elements of a business strategy developed for a cultural tourism project in the township of Langa, located in the city of Cape Town. Its unique nature lies in the fact that the operators of the enterprise are volunteering young residents of the area, who will benefit through support provided by the community-based organisation in their subsequent training. Thus, the venture is at the same time a tourism enterprise, a generator of development funds and a community organisation. In line with a systematic approach to business strategising the study consists of four major sections. The first section (chapter 2) provides a broad background to the cultural-tourism industry, incorporating lessons to be learned from Cyprus, Papua New Guinea and Botswana as well as other parts of South Africa. It also reviews tools available to segment the cultural tourism market and estimate its size. With the focus on skills shortages in township environments, the third chapter outlines some of the challenges likely to confront the project. It also indicates the skills-development needs and expectations which are likely to motivate the project participants. As a further background for the preparation of the business strategy, chapter 4 summarises the relevant core elements of the business environment around cultural tourism in township areas. It also covers critical elements of the tourism industry’s competitive environment and relevant stakeholders. The fourth key chapter covers (with respect to the particular Langa-focused community-based cultural-tourism venture) all conventional topics, including vision, mission and goal statements, envisaged product offerings and marketing plans, value-chain characteristics and an assessment of the (expected) competitive situation. The final chapter briefly touches on the appropriateness of this township project or business as a tool for the social and economic transformation of the township youth. / AFRIKAANSE OPSOMMING: Die studie ondersoek die verskillende elemente van 'n besigheidsstrategie vir ‘n projek binne die gebied van kulturele toerisme, met besondere klem op die Langa woongebied in Kaapstad. Die besondere karakter van die projek word bepaal deur die feit dat die projekdeelnemers vrywillige jeugdiges is, wat hoop om deur hul samewerking hul verdere opleidingsgeleenthede te verbeter. Die projek is dus terselfdertyd ‘n toerisme onderneming, ‘n skepper van ontwikkelingsfondse en ‘n gemeenskapsorganisasie. In ooreenstemming met ‘n gestruktureerde sakestrategie bestaan die studie uit vier hoofdele. Die eerste afdeling (hoofstuk 2) verskaf ‘n breë agtergrond tot kulturele toerisme, met besondere verwysings tot Ciprus, Papoea-Nieu Guinee en Botswana asook ander dele van Suid-Afrika. Dit behandel ook konsepte wat gebruik kan word om die mark van kulturele toerisme in segmente op te breek en sy grootte te beraam. Met die klem op vaardigheidstekorte in townships gee die derde hoofstuk ‘n oorsig van enkele uitdagings wat die projek sal tref. Terselfdertyd gee dit ‘n aanduiding van die opleidingsbehoeftes en verwagtings wat die jeugdiges betrokke by die projek mag koester. As ‘n verdere agtergrond vir die voorbereiding van ‘n sakestrategie skets hoofstuk 4 sekere van die kernelemente van die sakeomgewing rondom kulturele toerisme in gebiede soos Langa. Dit dek ook kritiese aspekte van mededinging in die toerismebedryf asook van die betrokke belangegroepe. Met die fokus op Langa en gemeenskapstoerisme behandel die vierde deel alle relevante aspekte van ‘n sakemodel: Dit sluit in doelstellings en mikpunte, die beoogde dienstespektrum en bemarkingsplanne asook die mededingingsdinamiek. Die laaste hoofstuk besin oor die toepaslikheid van hierdie projek of sakemodel as ‘n instrument vir die sosiale en ekonomiese transformasie van die “township”-jeugdiges.

本研究基於博物館的演進與歷程、生態博物館的理念發展演進與對十三行博物館與八里地區的現況調查分析，透過主動參與以及對相關人士進行訪談，分析十三行博物館以生態博物館理念推動地區總體營造時，對地方競爭力與文化觀光產業的影響。 十三行博物館身兼公部門、專業者、在地者等多重角色，使其擁有良好的溝通管道，整合各參與角色的資源；多重角色亦使其得以擴大本身的博物館功能，成為公部門間整合監督的角色以及政府與居民間的對口單位。雖於計劃推廣初期，無法落實生態博物館由下而上的基本理念，但居民主動參與的程度的確在潛移默化中提高，各項具文化意涵的觀光資源，如：歷史文化資產、自然生態資源、地方人力資源等，亦在過程中不斷累積，回饋地方。在協助地方產業發展部分則是過程中努力較少之處，十三行博物館應繼續發展過去的地方產業園區計畫，成為地方產業與文化結合的觸媒。 八里文化觀光的發展現況為觀光資源豐富，卻缺乏有力推廣整合單位，使得區域內觀光推廣效益過於分散；而整體環境亦有改善空間。十三行博物館希望藉由八里左岸身生態博物館化以推動地方觀光，達到博物館永續營運的目標，因此應主動協同相關觀光推廣單位，形成共同合作的模式，讓觀光推廣能有全面性的觀點與整合效益。一旦促成觀光推廣整合單位，該單位應立即為八里觀光進行短、中、長期的整體規劃，短期針對目標客群設計整套行程，增加留客率；中期則針對相關行程進行發現小徑的規劃，促使相關行程中的路徑更符合觀光需求；長期則為整體環境進行完善規劃，並輔導地方產業朝高附加價值方向發展。 關鍵字：生態博物館、文化觀光產業、十三行博物館 / The primary focus of this thesis is to provide a thorough investigation and understanding of Shihsanghang Museum and its surrounding community, the town of Bali. As an eco-musuem, Shihsanghang utilizes “integrated community construction,” a model based on a local community’s competency to increase cultural tourism for their area. To better understand this topic, an explanation of the evolution and history of the concept of museum is presented, with special focus on the concept of the eco-museum. As a museum, Shihsanghang has access to multiple channels of communication, including the government, experts and specialists of the field, and the local community. Not only does this give Shihsanghang access to many different resources, but it also puts the museum in a position to expand its function, becoming a coordinator and mediator of government bureaus involved in Bali and a communication window between government and local residents. Being in such a position is vital to the success of an eco-museum, as it allows the museum the opportunity to develop from the “bottom up.” The idea behind such a process is that the museum, by interacting with the community, can utilize resident input to guide government action, versus the traditional notion of the government having complete say over the development of a museum. At first, Shihsanghang was not particularly effective in employing such a process. Gradually however, through influencing and interacting with the public and allowing the local community to slowly gain appreciation for the region, the museum was able to gather more and more feedback and participation from the residents. This in turn also opened up more resources to support local tourism. As for helping to develop the local cultural industry however, Shihsanhang has had limited success so far, and should continue to develop and become an agent between local industry and culture. Although Bali currently has many tourism channels and resources, it lacks a powerful unit to integrate all these promoting units. Furthermore, the surrounding environment still requires much improvement. For example, Shihsanhang hopes to improve tourism by “eco-museumising” Bali’s Left Bank and making it more attractive. Shisanhang has the ability and should begin integrating all the relevant promoting units, opening up opportunities for cooperation and creating a holistic approach to Bali’s tourism industry. If Shisanhang is able to achieve this, then it should proceed with a short-term, middle-term, and long-term plan. For the short-term, it should design tourism packages that target specific demographics as to increase a tourist’s visiting length. For the middle-term, it should develop “pathways” (themed-routes of Bali), as to make the sites visited by tourists in Bali more relevant to their interests. And for the long-term, it should make an entire development plan for Bali, helping to create high-value added local industries. Keywords： Eco-Museum, Cultural Tourism, Shihsanhang Museum

Saint-Louis du Sénégal, sur la côte occidentale de l'Afrique, est une ville d'une rare spécificité. Première cité construite sur le Continent Noir par les Européens au XVIIe siècle, elle a hérité d'un patrimoine urbanistique et architectural riche de par sa diversité et son originalité. Pourtant ces vestiges de l'époque coloniale sont aujourd'hui menacés : des contingences économiques, climatiques, ainsi que l'usure du temps font qu'à présent, une grande partie des bâtisses sont au mieux en ruines, au pire ont disparu. A l'heure où les pouvoirs publics semblaient ne pas savoir comment faire face au problème des dégradations du bâti, un espoir est venu de l'Unesco qui a classé l'île de Saint-Louis au patrimoine mondial de l'Unesco. A cette première intervention est venu s'ajouter une réorganisation de la gouvernance locale dans un contexte de décentralisation jouant des partenariats avec des ONG mais aussi des atouts de la coopération décentralisée. En conséquence, le patrimoine architectural subit de multiples initiatives de restauration et de valorisation. Il est devenu le prétexte, le support et le cadre d'un dynamisme nouveau qui s'exprime de manière visible voire spectaculaire dans la progression de l'activité touristique, l'essor du commerce et des services ; un dynamisme qui n'est pas sans tensions allant jusqu'à remettre en question le patrimoine exploité. / Saint-Louis, of Senegal, is located in the West African coast. It is a very typical town. It was the first city ever built by Europeans on the Black Continent during the XVIIth century, and inherited a town-planning and architectural heritage which is consequent, because of its diversity and originality. However, those remains of the colonial era are threatened. Nowadays, most of the buildings are in ruins or have vanished, because of economic, climatic circumstances, or because of the wearing effect of time. While the public institutions seemed to be overwhelmed by this issue, the UNESCO gave hope by listing the city in the UNESCO World Heritage. In the meantime, the local government faced reorganization, and made partnerships up in a context of decentralization. Thus, the architectural heritage faces many initiatives of restoration and promotion. It now has become the pretext of a renewed process which is visible in a spectacular way, by the rise of the tourism and the development of trade and services. Moreover, this process is not without some strain, and it even put in question the exploited heritage.

Investigação crítica dos processos de intervenção urbana em áreas centrais históricas. Analisa o aprofundamento das formas de segregação causadas pela valorização desses espaços, a redefinição do papel da cultura e a contraposição entre discursos e políticas, revelando a contradição entre produção socializada do espaço e sua apropriação privada. Discute aspectos do processo de empresariamento da produção da cidade, que incorpora o Patrimônio Cultural de áreas históricas às dinâmicas de promoção das cidades no mercado mundial, no qual a diferenciação é fundamental à competitividade. Trata-se da mercantilização da cultura que resulta na banalização da paisagem urbana, reduz e simplifica aspectos culturais, convertidos em objetos de consumo. Propõe o estudo de intervenções realizadas no Centro Histórico de Salvador e no Bairro do Recife. Para tanto, estabelece marcos conceituais específicos, definidos a partir dos elementos definidores da Urbanalização e do Processo de Containerização do Espaço Urbano e de questões relativas à preservação do Patrimônio Cultural, considerando-se as relações entre Patrimônio Arquitetônico, Patrimônio Imaterial e as formas de vivência estabelecidas no território. Nesse sentido, o turismo, que privilegia as atividades de comércio e serviço em detrimento da habitação, é a chave de inserção dos marcos conceituais propostos e revela o processo de substituição e/ou afastamento dos grupos de usuários locais. Em nossas análises encontramos, no lugar do Turismo Cultural, apresentado como um modelo adequado para conciliar rentabilidade econômica, melhoria da qualidade do ambiente urbano e preservação do Patrimônio Cultural, um turismo predatório, direcionado para o mercado e voltado à média e alta renda, situação que privilegia grupos específicos direcionados ao consumo e compromete significativamente Identidades Culturais anteriormente estabelecidas. Em meio ao Processo de Privatização do Espaço Urbano, observa-se o comprometimento da cultura local face à ausência de seus agentes produtores e a desarticulação da dinâmica urbana cotidiana. A preocupação com essa temática se justifica porque o processo de conformação de novas dinâmicas urbanas compromete, ao menos em parte, a paisagem urbana anteriormente constituída. Sem as formas de apropriação e usos cotidianos anteriores, atrelados ao Patrimônio Imaterial e aos vínculos estabelecidos com o tempo, o que concede ao Patrimônio Arquitetônico e ao espaço urbano características específicas, vemos a transformação da paisagem em um cenário artificial, vigiado e controlado, para usos dirigidos, em horários determinados. Neste quadro de análise, a tese pretende contribuir com o debate sobre as formas contemporâneas de produção do espaço urbano, especialmente quanto ao papel das Áreas Centrais Históricas, levando à reflexão quanto às nuances entre a preservação de sua paisagem particular e os processos de banalização a que estão sujeitas. / Critical investigation of the urban intervention processes in historic central areas. It analyzes the deepening of the segregation forms caused by the appreciation of these spaces, the redefinition of the culture role and the contrast between discourses and policies, revealing the contradiction between socialized production of space and its private appropriation. It discusses aspects of the production of the city entrepreneurship process, which incorporates the Cultural Patrimony of historical areas to the promoting dynamic of the cities in the world market, in which differentiation is the key to competitiveness. This is the commodification of culture that results in the trivialization of the urban landscape, reduces and simplifies the cultural aspects converted into objects of consumption. It proposes the study of interventions realized in the historic center of Salvador and in the Recife District. To do so, it establishes specific conceptual frameworks, defined from the defining elements of the Urbanalization and Containerization Process of the Urban Space and of issues related to the preservation of the Cultural Patrimony, considering the relationship between Architectural Patrimony, Intangible Patrimony and ways of living established in the territory. In this sense, tourism, which focuses on the activities of trade and service over housing, is the key of the integration of proposed conceptual frameworks and reveals the process of replacement and/or removal of local user groups. In our analysis we have found, in the place of Cultural Tourism, presented as a suitable model for reconciling economic profitability, improvement of the urban environment quality and preservation of Cultural Patrimony, a predatory tourism, directed to the market and geared to middle and high-income, status which privileges specific groups targeted to consumption and significantly undermines Cultural Identities previously established. Amid the Privatization Process of Urban Space, there is the commitment of the local culture with the absence of its producing agents and the disarticulation of the quotidian urban dynamics. The concern with this topic is justified because the process of shaping new urban dynamics compromises, at least in part, the urban landscape previously constituted. Without the appropriation forms of and earlier quotidian use, linked to the Intangible Patrimony and to the links established along the time, which gives to the Architectural Patrimony and to the urban space specific characteristics, we see the transformation of the landscape in an artificial setting, monitored and controlled to directed uses, at certain times. In this framework of analysis, the thesis aims to contribute to the debate on contemporary forms of urban space production, especially regarding to the role of Historical Central Areas, leading to a reflection about the nuances between preserving their particular landscape and the trivialization processes to which they are subjected.

Submitted by Rosivalda Pereira (mrs.pereira@ufma.br) on 2017-06-23T17:54:03Z No. of bitstreams: 1 BrunoSousa.pdf: 9874758 bytes, checksum: 6bf0b959098f5c9b39858bb374a6ec4d (MD5) / Made available in DSpace on 2017-06-23T17:54:03Z (GMT). No. of bitstreams: 1 BrunoSousa.pdf: 9874758 bytes, checksum: 6bf0b959098f5c9b39858bb374a6ec4d (MD5) Previous issue date: 2016-05-31 / Fundação de Amparo à Pesquisa e ao Desenvolvimento Científico e Tecnológico do Maranhão (FAPEMA) / A city with a rich cultural heritage like São Luis finds in the tourism the possibility to break the barriers that make difficult the sustainable development of its historic center and all the population of that area. The current work aims to identify strategies to promote eco-efficient tourism in the region known for its world heritage, supporting in the System Design for Sustainability and using the Product-Service System (PSS) methods and tools. For this, we used the exploratory research and field research, interviews and questionnaires to collect data of the socio-economic actors linked to satisfaction units – host, feed and entertain. Besides the intention to launch the challenge of dealing with cultural tourism by a still little explored bias in the context of Design, research has generated new attitudes strategies, new partnerships and new ventures for its development in the historic center. Thought the intervention priority levels have been accused as low, the results show that this type of social innovation can add value to the environmental eco-efficiency, ethical-social and economic to the cultural heritage, to the local community and the actors of tourism productive stream in a exceptional form, showing thus the social and technical interests of such research seeking a effectively boarded in sustainability tourism. / Uma cidade com um rico patrimônio cultural como São Luís procura, através do turismo, a possibilidade de romper com as barreiras que dificultam o desenvolvimento sustentável do seu centro histórico e de toda a população daquela área. A presente dissertação buscou identificar estratégias que promovam o turismo ecoeficiente na região reconhecida pelo seu patrimônio mundial, amparando-se no Design de Sistemas para a Sustentabilidade e utilizando-se dos métodos e ferramentas do Sistema Produto-Serviço (PSS). Para isso, utilizou-se da pesquisa exploratória e pesquisa de campo, com entrevistas e aplicação de questionários, para levantar dados dos atores socioeconômicos ligados às unidades de satisfação hospedar, alimentar e entreter. Além da intenção de lançar o desafio de tratar do turismo cultural por um viés ainda pouco explorado no contexto do Design, a investigação gerou estratégias de novas atitudes, novas parcerias e novos empreendimentos para o seu desenvolvimento no centro histórico. Embora, os níveis de prioridade de intervenção levantados tenham sido acusados como baixos, os resultados demonstram que este tipo de inovação social pode agregar valores de ecoeficiência ambiental, sócio ética e econômica ao patrimônio cultural, à comunidade local e aos atores da cadeia produtiva do turismo de forma excepcional, demonstrando assim, os interesses sociais e técnicos da pesquisa em busca de um turismo efetivamente pautado na sustentabilidade.

Made available in DSpace on 2016-03-15T19:22:39Z (GMT). No. of bitstreams: 1 Fernanda Figueiredo D Agostini.pdf: 27697250 bytes, checksum: 6f5f7fe72e89a977fe3ebac1dc7070fd (MD5) Previous issue date: 2014-12-18 / The Paranapiacaba's Railway Village is a living example of an urban agglomeration, scenario of socio-cultural events built by man in a memorable season, paced by technological advance, marked by antagonism of territorial and cultural occupations that consolidated its identity. With more than a century, the Paranapiacaba's village, built by the british company Sao Paulo Railway - SPR, became an important historical and cultural heritage, due to technological innovations introduced by the british in the nineteenth century, which enabled the construction of the railway, the use of modern rail equipments and the introduction of an urbanization model far beyond from the known in Brazil. In the period between 1999 to 2014, were developed and partially implemented a sustainable development plan of Paranapiacaba's village, called Heritage Plan, which aims to promote the social, economic and environmental development of the village, from tourism and preservation of some tumbled buildings in order to promote areas for visits and culture. This work aims to critical analysis of the so called Heritage Plan, as its design and implementation process, whose results depend on a set of forces and actors, as well as a non neutral system of decisions, fruit of technical-political postures and actions, in addition to tensions that engenders. Currently it is observed that despite this plan, residents do not seem to benefit from consistent results with regard to the development of the region. We look into what are the causes of this apparent stagnation and results below expectations, and this questioning is that led to the motivation of this work and the definition of its temporal and spatial boundaries. / A Vila de Paranapiacaba é um exemplo vivo de um aglomerado urbano, palco de acontecimentos socioculturais construídos pelo homem em uma época memorável, compassada pelo avanço tecnológico, marcada pelos antagonismos das ocupações territoriais e culturais que consolidou sua identidade. Com mais de um século de existência a Vila de Paranapiacaba, construída pela empresa inglesa São Paulo Railway SPR, tornou-se um importante patrimônio histórico e cultural, devido às inovações tecnológicas trazidas pelos ingleses no século XIX, as quais possibilitaram a construção da linha férrea, o emprego de modernos equipamentos ferroviários e a introdução de um modelo de urbanização muito além do que até então o Brasil conhecia. No período de 1999 a 2014, foi elaborado e parcialmente implementado o Plano de Desenvolvimento Sustentável da Vila de Paranapiacaba, denominado Plano Patrimônio, que visa promover o desenvolvimento socioeconômico e ambiental da Vila de Paranapiacaba, a partir do turismo e da preservação de alguns imóveis tombados com o objetivo de promover espaços de visitação e cultura. Este trabalho visa à análise crítica do denominado Plano Patrimônio, como processo de concepção e implementação, cujos resultados dependem de um jogo de forças e atores, bem como de um sistema de decisões que não é neutro, sendo o fruto de posturas e ações do poder técnico-político e das tensões que engendra. Observa-se que apesar desse plano, os moradores não parecem se beneficiar de resultados consistentes no que se refere ao desenvolvimento da região. Indaga-se quais seriam as causas dessa aparente estagnação e resultados aquém das expectativas, sendo esse questionamento o que possibilitou a motivação deste trabalho e a definição de seu recorte temporal e espacial.

As ruínas da Redução Jesuítica dos Guarani de São Miguel Arcanjo (RS) são um Patrimônio Cultural da Humanidade e recebem milhares de turistas por ano. Elas contemplam uma grande igreja em ruínas e o maior acervo público de imagens missioneiras, localizado no Museu das Missões. O objetivo desta tese é destacar como a arte barroca guarani é percebida por estes visitantes, utilizando como metodologia a Recepção Estética na Arte. Para tanto, foram aplicados um questionário misto (com questões qualitativas e quantitativas) e uma série de entrevistas. Este estudo se insere na transdisciplinariedade entre o Turismo Cultural e a Arte, sendo a Recepção Estética uma ponte entre ambas as áreas. / The Redução Jesuítica dos Guarani de São Miguel Arcanjo ruins (RS) are a Humanity Cultural Heritage, which makes it receive thousands of tourists each year. They are conceived by a big church in ruins and the biggest public group of missionary images, located on the Mission Museum. This doctorate thesis aims at showing how the Guarani baroque art is seen by these visitants, using as its methodology the Aesthetics Reception in Art. For this purpose, a varied questionnaire (with qualitative and quantitative questions) and a set of interviews were established. This study deals with the transdisciplinarity in Cultural Tourism and Art, being the Aesthetics Reception a link between both areas.

Tyrimo tikslas: Ištirti marketingo komunikaciją organizuojant Pažaislio muzikos festivalį remiantis lankytojų vertinimu. Probleminis klausimas: Kokios Pažaislio muzikos festivalio rengėjų pasirinktos marketingo komunikacijos priemonės yra pastebimiausios lankytojų? Tyrimo objektas: Marketingo komunikacija Pažaislio muzikos festivalyje. Tyrimo uždaviniai: 1. Atskleisti kultūrinio turizmo sampratą ir renginių organizavimo teorijos nuostatas. 2. Išanalizuoti marketingo komunikacijos teorinius aspektus. 3. Ištirti Pažaislio muzikos festivalio lankytojų požiūrį į kuriamą marketingo komunikaciją. 4. Nustatyti, kurios Pažaislio muzikos festivalio rengėjų naudojamos marketingo komunikacijos priemonės buvo labiausiai pastebėtos festivalio lankytojų. Rezultatai ir išvados: 1. Kultūrinis turizmas tai specifinė turizmo sritis, apimanti įvairius kultūrinius išteklius, tradicijas, istoriją. Vienas iš šios turizmo srities elementų ir turistų traukos objektų yra organizuojami kultūriniai renginiai. 2.Marketingo komunikacijos procesu siuntėjas siekia perduoti norimą informaciją apie prekę ar paslaugą gavėjui, bandydamas ne tik sukurti norimą žinomumą ir įvaizdį vartotojo sąmonėje, bet ir užmegzti ryšį tarp tos paslaugos ir vartotojo, tuo pačiu siekiant didinti kliento lojalumą. 3. Tyrimo metu paaiškėjo, kad daugiau nei keturi penktadaliai apklaustųjų pažymėjo jog jų nuomone marketingo komunikacijos priemonės yra efektyvios. Taip pat gauti rezultatai rodo, kad festivalio marketingo... [toliau žr. visą tekstą] / Question of investigation: Which Pažaislis Music Festival organizers selected marketing communication tools are noticeable of festival visitors? Object of investigation: Marketing communication in Pažaislis Music Festival. Aim of investigation: To explore marketing communication in Pažaislis music festival based on festival visitors evaluation. Objectives of the study: 1. To educe cultural tourism and event organization features. 2. To analyze the theoretical aspects of marketing communications. 3. To explore Pažaislis music festival visitors assessment of event marketing communications. 4. To find out which Pažaislis music festival organizers used marketing communication tools were the most observed of festival visitors. Conclusions: 1. Cultural tourism is a specific tourism segment, covering a variety of cultural resources, traditions, and history. Organized mass cultural events is one of the tourists attraction elements. 2. In marketing communication process sender using marketing communication tools and channels to transmit information about the product or service to costumer, and trying to create the image service in user's consciousness, also to establish the relationship between services and the consumer at the same time increase customer loyalty. 3. The study revealed that more than four-fifths of respondents said that they believe the marketing communication tools are effective. Also, the results show that the festival marketing communication tools were usually... [to full text]

The thesis is an examination of Aboriginal cultural tourism based on interviews with national and international tourists. The research found that the opportunity for tourists to share personal intimacy with Aboriginal people often outweighed the attraction to the cultural aspects of the tours and that this can contribute to the discourse of reconciliation.