This study is a quantitative content analysis of the Facebook and Twitter communication of the Obama and Romney campaigns on seven dates within the 30 days prior to the 2012 presidential election. Specific rhetorical techniques are explored for similarities or differences in how these techniques have appeared in political communication in legacy media and how they are expressed in social media. Repetition, collective language, self-reference language and Benoit's functions of attack, acclaim and defend are examined. Additionally, the study identified what topics each candidate emphasized in their social media communication. Findings show that both candidates used repetition to reinforce key messages. The use of attacks, acclaims and defenses bore some similarities to uses in legacy media. However, the primary focuses by both candidates centered on motivating citizens to show support for the candidate and get out the vote. Few policy issues appeared in the communication of either candidate. / 2015-09-29

Social media networks such as Facebook enable advertisers to embed social connection information within advertisements. The purpose of this study was to better understand how social cues in social media advertising contribute to consumers’ brand attitudes and purchase intentions. Two theoretical constructs guided the study: social impact theory and social capital theory. Social impact theory suggests that the number, relational strength, and immediacy of individuals exerting social influence determine its effectiveness. Social capital theory posits that our social networks are a product of the relational capital we have invested in them, with two forms of social capital: bonding and bridging. Bonding is associated with our intimate, "strong ties," and bridging is associated with our larger circle of acquaintances, or "weak ties." Using an experiment (N = 211), it was determined that while social context cues included in social media advertisements did influence brand attitudes, the strength and intensity of cues did not have an effect. Furthermore, bridging, strong-tie social capital positively moderated the relation between advertisement attitude and social media sharing of the advertisement as well as the relation between brand attitude and purchase intentions.

Made available in DSpace on 2016-12-23T13:44:56Z (GMT). No. of bitstreams: 1 Camila Uliana Donna.pdf: 762205 bytes, checksum: 5a4a6aaa6bc5ec706e18abe6a8ae56b4 (MD5) Previous issue date: 2013-07-26 / The present study aims to understand the relationship among ways of using Facebook by members of the Online Journal XYZ and meaning of organizational symbols. In order to speak out on symbolic interactionism, interpretivism and organizational symbolism were consulted previous studies reported by Blumer (1969), Burrell and Morgan (1979), Morgan, Frost and Pondy (1983), Gioia (1986), Turner (1990), Maines (1977), Mendoza (2002), and Marchiori (2009. Furthermore, the work of Carvalho (2010) was usefull to understand the relationship between social interaction and communication, and studies of Ellison et al (2006), Ellison et al (2007), Boyd and Ellison (2007), Ellison, Steinfield and Lampe (2007), Dwyer et al (2006), Nadkarni and Hofmann (2012), as well as Golder et al (2007) to analyze the uses of Facebook. The qualitative method guided the empirical approach and the data collection was conducted through scientific literature, review of documents, netnography and semistructured interviews. Interview data processing was done through content analysis (Bardin, 2002), the thematic (MINAYO, 1999). After analysis, it was observed that Facebook is a channel of symbolic exchanges among individuals in the organization, however, in this media these exchanges are veiled. There is a shared understanding that facebook is a place of large exposure and therefore, people are afraid of posting personal information on the work or because they believe are being watched. In this context, other online social networks were identified as a vehicle for the exchange of symbolic content / A presente dissertação tem o objetivo de compreender as relações entre os usos do Facebook pelos membros do Jornal Online XYZ e a interpretação dos símbolos organizacionais. Para alcançá-lo foram utilizadas as contribuições teóricas de Blumer (1969), Burrel e Morgan (1979), Morgan, Frost e Pondy (1983), Gioia (1986) e Turner (1990) para tratar de interacionismo simbólico, interpretativismo e simbolismo organizacional; Maines (1977), Mendonça (2002), Marchiori (2009) e Carvalho (2010) para compreender as relações entre interação social e comunicação; e os estudos de Ellison et al (2006), Ellison et al (2007), Boyd e Ellison (2007), Ellison, Steinfield e Lampe (2007), Dwyer et al (2006), Nadkarni e Hofmann (2012) e Golder et al (2007) para analisar os usos do Facebook. O método qualitativo norteou a abordagem empírica e a coleta de dados foi realizada por meio de pesquisa bibliográfica e documental, netnografia e entrevistas semiestruturadas. O tratamento de dados da entrevista se deu por meio da análise de conteúdo (Bardin, 2002), na modalidade temática (Minayo, 1999). Após a análise, observou-se que o Facebook é um canal de trocas simbólicas entre os sujeitos na organização, porém nessa mídia essas trocas são veladas. Há um entendimento compartilhado de que o facebook é um local de muita exposição e por isso, as pessoas tem medo de postarem informações pessoais ou sobre o trabalho, pois acreditam estarem sendo vigiados. Nesse contexto, outras redes sociais digitais também foram identificadas como veiculo de troca de conteúdos simbólicos

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação em Comunicação, 2017. / Submitted by Albânia Cézar de Melo (albania@bce.unb.br) on 2017-05-03T14:49:05Z No. of bitstreams: 1 2017_MarianaFagundesAusani.pdf: 3198469 bytes, checksum: b930eb494538bebae98cd3d31fb2720d (MD5) / Approved for entry into archive by Guimaraes Jacqueline (jacqueline.guimaraes@bce.unb.br) on 2017-05-12T11:16:35Z (GMT) No. of bitstreams: 1 2017_MarianaFagundesAusani.pdf: 3198469 bytes, checksum: b930eb494538bebae98cd3d31fb2720d (MD5) / Made available in DSpace on 2017-05-12T11:16:35Z (GMT). No. of bitstreams: 1 2017_MarianaFagundesAusani.pdf: 3198469 bytes, checksum: b930eb494538bebae98cd3d31fb2720d (MD5) / A proposta da pesquisa é analisar como usuários da rede social Facebook se apropriam de notícias políticas postadas na plataforma. Busca-se compreender como os hábitos de uso da ferramenta por essas pessoas influenciam em seus posicionamentos. Com base em um levantamento de notícias inicial e apoiado em entrevistas em profundidade com vinte usuários da rede social, recorre-se à sociologia dos usos e à sociologia das audiências para se analisar de que modo relações interpessoais e a forma de manuseio de mídias sociais influenciam a postura político-ideológica dos voluntários deste estudo. A partir de uma leitura interacionista, procura-se analisar como se dá a inserção do jornalismo on-line e político nas mídias sociais e como se estrutura a relação do público com esse gênero jornalístico, a fim de se entender o perfil e as rotinas dos indivíduos que praticam ativismo digital na rede social. Para tanto, foram utilizados quatro níveis de análise: o primeiro relacionado ao perfil do ativista; o segundo aos usos da mídia, da informação jornalística e das mídias sociais no cotidiano; outro sobre os posicionamentos políticos; e, por fim, um sobre o ativismo digital. / The research proposal is to analyze how users of the social networks – especially the Facebook – appropriates political news posted on the platform. The intention is to understand how the ways of uses and the habits from these people on the platform influence their positioning. This investigation is based on an initial news survey and supported by in-depth interviews with twenty social network users. The conceptions of sociology of uses and sociology of audiences is used to analyze how interpersonal relationships and the uses of social media influence on the political and ideological position of the volunteers of this study. From an interactionist perspective, it is observed the way online and political journalism is inserted on social media and how the relationship between the public and this genre of journalistic is structured. The idea is to understand the profile and routines of individuals who practice digital activism in the social network. For this, four levels of analysis were used: the first one related to the profile of the activist; the second is referent to the uses of the media, journalistic information and social media in daily life; another level covers political positions; and, finally, the last one is about digital activism.

Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciência Política, 2016. / Submitted by Aline Mequita (alinealmeida@bce.unb.br) on 2016-11-17T18:18:51Z No. of bitstreams: 1 2016_DannielGobbiFragadaSilva.pdf: 3861732 bytes, checksum: c108746a6fed0c649ff639bb836a3974 (MD5) / Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2017-01-25T20:23:05Z (GMT) No. of bitstreams: 1 2016_DannielGobbiFragadaSilva.pdf: 3861732 bytes, checksum: c108746a6fed0c649ff639bb836a3974 (MD5) / Made available in DSpace on 2017-01-25T20:23:05Z (GMT). No. of bitstreams: 1 2016_DannielGobbiFragadaSilva.pdf: 3861732 bytes, checksum: c108746a6fed0c649ff639bb836a3974 (MD5) / O rápido crescimento da direita no Brasil e o uso cada vez mais profissionalizado das plataformas digitais por organizações políticas são dois fenômenos que estão transformando politicamente a segunda década do século XXI. A presente dissertação faz um estudo de caso que está na intersecção desses dois fenômenos, analisando a apresentação de identidade em mídias sociais de uma rede de juventude de direita no Brasil, formada pela organização Estudantes pela Liberdade (EPL) e outras duas surgidas a partir dela: o Movimento Brasil Livre (MBL) e o Mercado Popular (MP). / The Brazilian right wing movements’ fast growth and the increasingly professionalized use of digital platforms by political organizations are two phenomena that are transforming the second decade of this century. This dissertation is a case study related to these two phenomena, analyzing the identity’s presentation in social media by a right wing youth’s network in Brazil, formed by the organization Students For Liberty (SFL) and two others that were created from it: the Movimento Brasil Livre (MBL) and the Mercado Popular (MP).

In an age of ever-expanding digital communication platforms and the presence of news online becoming paramount, the amount of information being shared and the truth of that information is becoming more and more difficult to track. The power of these social platforms is one that all should recognize and reflect upon in terms of their use of them, and reliance on them for the information they need. This thesis seeks to explore this power and the ways in which to remedy the falsities spread on the platforms faster than ever before, through photographic journalism.

n the following thesis, I will begin by giving a more detailed background on the prevalence of internet and social media use. Then I will provide information on depression and declining mental health rates in the United States. Following this, I will discuss previous studies that have come to a variety of conclusions about the interaction of these two factors, including some theoretical frameworks that are useful when thinking about this subject matter. I will then describe the methods used for my analysis, which will be followed by a presentation of the variables, results, and analysis. I find that Instagram is a significant determinant of lower perceived social status, and that Snapchat is a significant determinant of poorer mental health.

In Georgia, a country with a post-soviet past and a long path of geopolitical struggles that is transitioning into a liberal democracy, queer people remain as one of the most oppressed groups of the society. Despite the hostile environment, there are several openly queer activists who fight against the oppression on a daily basis. One of the battlegrounds for those fights has become Facebook, the social networking site that created another space for informational exchange and meaning construction during the interaction. The purpose of this research is to explore the use of Facebook by Georgian queer activists for their individual and community empowerment. The study deals with the concept of empowerment as the primary theoretical framework from the perspective of community phycology. With the help of a one-month netnographic observation of 10 queer activists on Facebook and interviews conducted with them, the study demonstrates the sense of empowerment that queer activists obtain through their use of Facebook. According to the activists’ accounts, Facebook increased possibilities for them to receive more information more easily and quickly, to express their opinions, negotiate their identities, engage in acts of resistance, organize the community and mobilize community members and their supporters. However, the use of Facebook is not a singlehanded process, as it has created new challenges that activists have to deal with, along with the fellow community members. Some of those challenges include increased cyberbullying, “slacktivism” (Morozov, 2011), issues of digital security and better-organized hate groups. The research adopts a phenomenological approach to explore the self-perceptions of the queer activists’ experiences, and it creates a basis for further research about studying the actual effects of Facebook on queer resistance in Georgia.

Orientador: Marina Célia Mendonça / Banca: Anise de Abreu Gonçalves D'Orange Ferreira / Banca: Luzmara Curcino Ferreira / Resumo: Esse trabalho propõe uma análise das relações dialógicas estabelecidas entre o eu e o outro, os quais podem ser ocupados por diferentes sujeitos a partir do espaço de dizer que ocupam na página, essas relações acontecem através da interação com as citações de músicas e literatura, as quais chamamos de produtos culturais, estas feitas em postagens do Facebook; em uma página específica chamada "Brasileiríssimos". A página se considera e afirma ser um "projeto" de divulgação da cultura brasileira, em que há uma concepção de cultura por parte da mesma, a qual estabelece com seus seguidores uma relação contratual, visto que as interações são sempre positivas, salvo raros casos, em relação ao discurso citado. Identificamos, quando das análises, a relação dialógica dos sujeitos, a partir da relação do discurso citado e dos comentários que posicionam cada um positivamente diante do conteúdo postado. A dialogia é esse confronto das entoações e dos sistemas de valores, que posicionam as mais variadas visões de mundo dentro de um campo de visão. Ainda na mesma direção, participar do diálogo significa ouvir, responder e, no caso da página, concordar. Além disso, podemos depreender, com a análise dos recortes, que as postagens estão aquém de um conjunto de regras, ou procedimentos formais, pois as colagens dão conta da construção textual dos sentidos, da dimensão dialógica da linguagem, e compreende as posições enunciativas assumidas pela página. Por se tratar de um espaço com característ... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: This research aims to analyze the stablished dialogical relations between the I and the other, that can be occupied by different subjects from the space of saying that they occupy on the page, these relations happen through the interaction with the quotes of songs and literature, which we call cultural products, these made in Facebook posts; on a specific page called "Brasileiríssimos". The page is considered and claims to be a project that intents to publicize Brazilian culture, according to its own concept of what that is. There is a contractual relation between the page and its followers, given that the interactions about the quoted discourses are majorly positive. During the analysis, we were able to identify the dialogical relation between subjects that unfold from the quoted discourses and the comments that place each one of the subjects in a positive stance in relation to the content. Dialogy is a confrontation of intonations and value systems, which place the most varied visions about the world in a given position. Furthermore, engaging in a dialog means to listen to, respond to, and, on this page, agree with. Additionally, it is possible to learn, from the analysis, that the posts work beyond any set of rules or formal procedures, considering that the quotes cover the textual construction of meanings, the dialogical dimension of language and comprise the enunciative positions displayed by the page. Precisely because it is a space with unique singularities, the place of speech on Facebook is delimited, consisting of specific areas for the posts, the comments and the responses to the comments. Taking that into account, the I and the other could be, respectively: the follower and the page; the follower and the quoted discourse; the follower and other followers, and so on... (Complete abstract click electronic access below) / Mestre

Fysisk aktivitet (FA) är ett omdiskuterat ämne, speciellt idag när Fysisk inaktivitet blir allt vanligare i takt med att användningen av sociala medier ökar. Därför är det intressant att undersöka om sociala medier kan inspirera till att vi blir mer fysiskt aktiv. Syftet med denna studie är att beskriva hur Facebookgruppen Träningsglädje och inspiration påverkar medlemmarnas fysiska aktivitet genom socialt stöd. Studiens frågeställningar är -       Hur upplever medlemmarna i Facebookgruppen Träningsglädje och Inspiration att deras fysiska aktivitet påverkas i samband med emotionellt stöd? -       Hur upplever medlemmarna i Facebookgruppen Träningsglädje och Inspiration att deras fysiska aktivitet påverkas i samband med informativt stöd? Studien är baserad på en kvantitativ enkätundersökning med deskriptivredovisning. Enkäten bestod av 13 frågor med svarsalternativ. Målpopulationen är gruppmedlemmarna i Facebookgruppen Träningsglädje och inspiration. Enkätundersökningen resulterade i 74 respondenter. Resultatet visar att hälften av de svarande inte upplever att de påverkats att bli mer FA dock upplever majoriteten av de svarande att de fått emotionellt och informativt stöd från gruppen. Trots att majoritet inte upplever att de påverkats av gruppen till att bli mer FA så upplever cirka 65 procent att de blivit mer FA efter de gått med i Facebookgruppen. Slutsatsen visar att majoriteten i Facebookgruppen upplever socialt stöd, men inte i samband med FA. Däremot upplever majoriteten att deras FA har ökat efter att de blev medlemmar i Facebookgruppen Träningsglädje och inspiration. Ett medlemskap i en träningsinspirerad Facebookgrupp kan öka ens fysiska aktivitet.