The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.

This study investigates the social networks impact on mental health. Further, it examines the role of digital tools in regard to loneliness among elderly people. Several studies have investigated similar questions before, but further knowledge can be added with this study on the Swedish population. The aim of the study is to enhance the knowledge on whether social networks have an impact on individual’s mental health. The theoretical framework consists of Granovetter’s strenght-of-weak-ties and Putnam’s definition of social capital. A quantitative approach is used, and secondary analysis is made on an existing data set. The data originates from a survey used to measure social networks in Sweden. To get further insight, an ordinal regression model was built in order to sort out the potential impact of the different variables. The result shows that elderly peoplewho use digital tools are less likely to feel lonely in comparison to those who are non-users. Also, both weak and strong social ties seem to have a positive effect on mental health. Finally, social capital is also proved to have an impact on mental health. The most important result show that trusting people was the strongest correlated variable with mental health in regard to the components of social capital. Further, those who feel trust for others are more likely to report a better mental wellbeing. For future research we recommend focusing on a specific age group, for example relevant to our findings, this could be the elder population. To gain enhanced knowledge, we recommend a mixed methods approach in order toget a deeper understanding.

The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.

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Introduction. The Apple shelf is an established concept at public libraries in Sweden. These shelves contain accessible books and other media for disabled people of varying ages. A recent discussion within the librarian profession challenges the name – is there a better alternative to “The Apple shelf”? Our study aimed to gather both librarian and target group opinions of the current name and its suggested alternatives, and attempts to understand potential stigmatization with the application of Goffmans stigma theory.      Method. A multimethod (triangulation) approach was applied to collect data. An online survey was sent to all public libraries in the regions of Västerbotten, Västmanland and Uppsala; semi-structured interviews were conducted with librarians, parents of disabled children, and a disabled youth accompanied by an aide; and an instance of participant observation was done in a network meeting setting. Recorded and transcribed interviews, survey responses, and meeting notes respectively formed the basis for the study’s analysis.  Analysis. A qualitative thematic analysis of the collected data found 4 common themes: (1) User and Target Group, (2) Name, (3) Shelf Arrangement, and (4) Awareness and Marketing. Goffman’s stigma theory was applied to each theme to highlight stigmatization risks related to both the existing name and proposed alternatives. Results. The Apple Shelf caters to a wider audience than originally intended. Both the current ”Apple Shelf” name and its proposed alternatives have advantages and disadvantages related to stigmatization.  Conclusion. Regardless of what name is chosen for Apple shelf it must be explained and marketed to the public. We argue that including disabled people in library changes, as well as actively updating and promoting the shelf locally, are more important than this change of name.     This is a two-year master’s thesis in Library and Information Science.

This study examines power factors (resource dependence, attraction of relationship maintenance, and institutional forces) in relation to actors' behaviors and ties of varying strength between them within a network of business and sociopolitical spheres. The focus is on Samsung Electronics and Asahi Breweries in the context of the ROK-Japan trade dispute (2019-2023). An analysis model, incorporating perspectives from network theory, resource dependency theory, relationship marketing, and institutional theory, is operationalized and applied to the empirical data. A qualitative content analysis of primarily two Japanese and ROK-based newspapers, along with quantitative data, reveals a domino effect of events impacting the two focal firms, highlighting their interconnected networks. The study also demonstrates how layering of relevant spheres in a given context shapes the perception and impact of power factors, influencing actors' behavior and their ties. Additionally, it emphasizes the benefits of diversifying ties and the importance of distinguishing between short-term and long-term. / Denna studie undersöker maktfaktorer (resursberoende, attraktion att upprätthålla relationer och institutionella tryck) i relation till aktörers beteenden, samt förbindelser sinsemellan i varierande styrka, inom nätverk bestående av affärsmässiga och sociopolitiska sfärer. Fokus ligger på Samsung Electronics och Asahi Breweries i samband med handelskonflikten mellan ROK och Japan (2019-2023). En analysmodell som bygger på perspektiv från nätverksteori, resursberoendeteori, relationsmarknadsföring och institutionell teori har operationaliserats och tillämpats på empirin. En kvalitativ innehållsanalys av främst två japanska respektive ROK-baserade tidningar, kombinerat med kvalitativa data, påvisar en dominoeffekt av händelser som påverkar de två fokala företagen och framhäver deras integrerade nätverk. Studien visar också hur skiktningar av relevanta sfärer i en given kontext formar perception och inverkan av maktfaktorer, vilket påverkar aktörers beteende och deras förbindelser.  Dessutom betonar studien fördelen med diversifiering av förbindelserna och vikten av att skilja mellan långsiktighet  och kortsiktighet.

Föreliggande kvalitativa intervjustudie bygger på intervjuer med åtta kvinnor som i förfluten tid levt i en relation med förekomst av våld. Syftet med studien var att belysa heteronormativa kvinnors upplevelser av vad de anser har varit skadligt och/eller hjälpsamt i samband med och efter uppbrottet från en våldsam relation. Studien syftade även till att utröna förekomsten av kunskap, stödinsatser, behov och utmaningar som ställts under läknings- och återhämtningsprocessen. Det krävs större bildning om våld i nära relation på alla samhällsnivåer för att få en förståelse för hur hjälpinsatser och bemötande av kvinnor och barn bäst bör tillämpas. Det råder även brist på studier utifrån kvinnors egna upplevelser och insikter kring våldets mekanismer. Många kvinnor drabbas årligen av våldets konsekvenser, där förekomst och utevaro av kunskap och förmåga till stödjande hjälpinsatser i samhället kommit att påverka alla led av kvinnors uppbrotts-, läknings- och återhämtningsprocess. / The present qualitative interview studies are based on interviews with eight women who in the past have lived in a relationship with the occurrence of violence. The aim of this study was to illustrate heteronormative women's experiences of what they consider having been harmful and/or helpful in connection with and after the breakup from a violent relationship. The study also aimed to determine the prevalence of knowledge, support, needs and challenges that have been posed during the healing and recovery process. There is a need for greater education about domestic violence at all levels of society to gain an understanding of how relief efforts and the treatment of women and children should best be applied. There is also a lack of studies based on women's own experiences and insights into the mechanisms of violence. Many women are affected annually by the consequences of violence, where the presence and absence of knowledge and the ability to provide supportive assistance in society has come to affect all stages of the women's break-up, healing, and recovery process.

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Em pleno século XXI cabe a nós educadores, pensadores da Educação, refletirmos sobre novas formas de investimento para a melhoria da qualidade do Ensino. Inúmeras contribuições de naturezas distintas poderiam ser relatadas a fim de contribuir para tal, mas o que proponho nessa investigação é o investimento no que é a essência do humano: o vínculo. Há tempos se sabe sobre a importância das relações interpessoais na constituição do sujeito, mas será que no dia-a-dia das instituições educacionais existe, de fato, um investimento efetivo nesse olhar para dentro de si e para o outro? A escola enquanto espaço público, de primazia coletiva, lida cotidianamente com os vínculos no grupo; o mesmo ocorre em tantos outros ambientes educativos, que propõem projetos sociais, artísticos e esportivos para milhares de crianças e jovens de nosso país. Quantos educadores tiveram a oportunidade de estabelecer um diálogo mais próximo com a psicologia e com a psicanálise durante sua formação? Que conhecimentos puderam construir a respeito dos funcionamentos grupais e das possibilidades de manejar os conflitos e resistências que emergem no grupo? Com referência nas idéias de três autores de base psicanalítica - S. Freud, D. W. Winnicott e R. Kaës - relato e analiso duas experiências vivenciadas em pequenos grupos pertencentes a duas instituições escolares de grande porte. Em A Cortina de Miçangas Musical, compartilho a experiência que vivi como professora, na Escola Vera Cruz. Em A Reabertura da Biblioteca, socializo a experiência vivida junto a um grupo de adolescentes, pais e funcionários da Escola Estadual Salvador Moya, como coordenadora do Projeto Abrace Seu Bairro. Que elementos no manejo grupal podem facilitar ou obstaculizar o nascimento de criações coletivas resultantes do encontro das intersubjetividades de seus integrantes? A reflexão - teórica, prática e sensível - é instrumento essencial para que os sons e os ruídos do grupo, possam ser transformados em música; para que o timbre de cada instrumento (indivíduo) possa aparecer sem encobrir o timbre do outro; para que os músicos dessa orquestra (grupo) possam tocar juntos, ora com melodias mais harmônicas, ora com novos padrões tonais. Reflexão esta: sobre os movimentos do educador, dos alunos e do grupo; sobre a maneira com que os vínculos são estabelecidos no coletivo; sobre os papéis e sobre as tarefas de cada um imerso nessa grupalidade; sobre a presença de uma relação horizontal ou hierarquizada entre seus integrantes; sobre o amadurecimento das relações; sobre a função continente que o grupo pode assumir; sobre a existência ou não do sentimento de pertencimento, enfim, sobre a possibilidade do educador construir um olhar clínico e uma escuta sensível-reflexiva, sobre o grupo, de forma que ele, o grupo, possa ser reconhecido como sujeito da criação. / In the 21st century it is up to us, educators who carry out research, to think about new forms of investments to improve the educational system. In that sense, many contributions of different areas can be reported. However, my proposal in this research is to focus on what is, in my opinion, the essence of humanity: relationships. We have known for a long time of the importance of inter-personal relationships in the formation of the subject. Our question, however, is whether in the daily life of educational institutions there is an effective investment in looking inwards and outwards. The school as a public space, where the concept of group prevails, deals day by day with group links. The same thing occurs in many other educational establishments that have social, artistic and sports activities to thousands of children and teenagers in our country. How many educators have had the opportunity to establish a closer dialogue with psychology and psychoanalysis in their education? What kind of knowledge they were able to form about group functioning and about the possibilities of managing the conflicts and barriers that emerge in a group? Regarding the ideas of three authors of the psychoanalysis school - S. Freud, D. W. Winnicott and R. Kaës - I report and analyze two experiences lived by small groups of two big schools. In The Curtain of Musical Beads I share the experience I have had with my students as a teacher in the Vera Cruz School in kindergarten (first year of the EFI). In the Reopening of the Library I share the experience lived with a group of teenagers, parents and employees of the Salvador Moya State School in my post as coordinator of the project Embrace your Neighborhood. What managing elements can make easier or harder the emergence of collective creativity that results of the interaction of several subjectivities? Thought - whether theoretical, practical and based on sensibility - is a fundamental tool for the sounds and noises of a group to become music; for the tone of each musical instrument (individual) can emerge without concealing the others; for the musicians of this orchestra (group) to be enabled to play together with either more harmonic or with new tonal melodies? What are the movements the educator should follow regarding the students and the group? How the collective links are established? What are the roles and the tasks of each one in the group? Is there a horizontal or hierarchy based relationship among them? What is the connective function that the group may exert? Is there a feeling of belonging to the group? What is the possibility of the educator forming a clinical regard and a sensible-reflexive hearing about the group so that the group itself can be recognized as the subject of the creativity?