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數位產品的通路服務需求與創新服務模式之研究 / Research for digital product's channel service demand and innovative service model金學宗, Hank Jim Unknown Date (has links)
本研究回顧過去「資訊通路」相關研究發現,主要集中在幾個議題,例如:經營或競爭策略、通路管理、產品訂價模式、顧客忠誠度、通路服務品質、供應商關係管理、或個案公司之研究;而回顧關於「技術採用生命週期」與「跨越鴻溝」相關研究較少且多集中於高科技技術,如LED、IC設計、網站平台..或個案產品之研究,如iPod、筆記型電腦、電子書、網路電視..等。且大部研究的探討範圍較缺乏以產業角度研究數位產品之相關通路服務需求;且並未發現根據Geoffrey A . Moore(1991)跨越鴻溝一書所論述「高科技行銷通路」理論之提出有效履行「完整產品」之實務架構並進行可行性研究。
就實務面觀察,多數創新數位產品在通路推展成功機率很低且擴散速度緩慢,因此本研究針對影響數位產品成敗因素分為企業內部因素、外在環境因素與通路因素三部分,並針對品牌原廠非完全可控制之通路因素進行深入分析研究。關研究方法方面,本研究以通路服務業觀點先探討數位產品的演進趨勢對消費者與品牌原廠通路服務需求的影響,接著探討消費者與品牌原廠對現有主要數位產品通路型態之滿意度分析,找出「市場需求缺口」是否存在與各項服務需求與滿意度(放心度)之差異程度;再進一步驗證本研究提出創新服務模式-「官網下單&透過區域專業經銷商交貨」之適用性與滿意度改善之比較。本研究進一步分析可能影響各項通路服務需求與滿意度的因素,包括消費者類型與品牌原廠類型。
經過資料分析,本研究的主要研究結果有五點,包括:消費者與品牌原廠之通路服務需求的確存在且被數位產品的演進所影響、不同類型消費者會影響對通路服務需求與通路型態的放心程度、不同類型品牌原廠影響對通路服務需求的程度不大;但會影響推展新產品初期通路選擇之策略、創新通路服務模式(官網下單&透過區域專業經銷商交貨) 符合消費者與品牌原廠需求並提升滿意度、數位產品之採用生命週期曲線之「鴻溝現象」仍然存在,且與Geoffrey A . Moore(1991)之技術採用生命週期曲線之結構有所不同。
根據上述的研究結果,本研究提出下列建議給予實務界參考:
一、對數位產品通路服務公司:跳脫「競爭」與「去服務化」思維,以實際市場需求出發以建構企業價值鏈與提升附加價值、 有效整合數量龐大區域加值經銷商的在地力量建構「售後服務」機制、優先建構「導入時效」通路價值鏈。二、對創新數位產品之品牌原廠:運用創新通路服務模式彌補目前面臨通路服務滿意度之落差、以官網發展虛實整合的創新通路服務模式較可滿足消費者需求。 / In this study, we have reviewed the existing thesis and research about keyword of IT channel and found that focused on several issues , such as: business or competitive strategy, channel management, product pricing model, customer loyalty, channel service quality, supplier relationship management, or the case company the study; About the number of existing thesis and research of "technology adoption life cycle" and "Crossing the Chasm" is rare and found that more concentrated in high technology product, such as LED, IC design, web platform .. or some case studies, such as iPod, notebook, e-books, network TV .. and so on. And lack of research to explore the issue of digital products industry ‘s real demand for channel services; and we have not found according to the theory of "high-tech marketing channel" discussed by the book of Geoffrey A. Moore’s "Crossing the Chasm" to proposed the effective implementation architecture of
"whole product" and do some research.
Through the observations of the practical , most innovative digital products is very low probability of success in channel marketing and spread slowly, so the study of divided the success or failure factors of digital products into three parts,including business internal factors, external environmental factors and channel factors, and in this study focus and analysis depthly to the channel factor that the brand company ‘s non-completely control . About research methods, this research study first the impact of channel service demand of the consumers and brand company by evolution of digital products through channel service’s viewpoint. Then we analysis the the satisfaction of consumer and brand company to existing major channels of digital products to identify "market demand gap" and the difference degree between the service needs and satisfaction (comfort level); further validate the applicability and satisfaction improvement degree of the innovative service model - "place orders on the official website and delivery goods through the regional dealer in relatived field" . This study further analyzed the various factors that may affect the service needs and satisfaction, including
types of consumers and the types of brand company.
After data analysis, the main findings of this study have five points, including: The demand of consumer and the brand company for channel services are affected by the evolution of digital products; The demand for channel services and comfort level will be affected by the different types of consumers;The demand for channel services won’t be affected by the different types of brand company, but the choice of the initial channel strategy will be affected by the different types of brand company;The innovative service model - "place orders on the official website and delivery goods through the regional dealer in relatived field" can meet the demend and improve satisfaction of the customer and brand company;The " Chasm phenomenon" of " the digital product adoption life cycle curve " still exists, and different with the structure of Geoffrey A. Moore (1991) of
the technology life-cycle curve .
Based on the above findings, this study proposes to practitioners the following recommendations:
First, for channel services company of digital products: Give up "competition" and "off service" thinking t o construct the enterprise value chain and value- up by actual market demand;To integrate the huge forces of local value-added- reseller to construct the "after-sale- service" mechanism;Give the high priority to construct the value chain of "Time to market". Second, for the brand company of digital product : Take advantage with the innovative service model - "place orders on the official website and delivery goods through the regional dealer in relatived field" to make up for the satisfaction of the channel service;To create the innovation virtual-physical- channel service model by the official website to meet consumer
demand.
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探討安非他命引發的制約場地偏好行為的分子機制:以大腦神經滋養因子為例 / Investigation of molecular mechanisms on amphetamine induced conditioned place preference: the role of Brain-Derived Neurotrophic Factor (BDNF)張庭源 Unknown Date (has links)
制約場地偏好行為為研究藥物成癮的常用模式之一,對於其行為表現及再復發的神經機制,多巴胺系統佔有舉足輕重的地位。而大腦神經滋養因子(BDNF)與多巴胺系統密切相關,影響其神經元可塑性。故本研究以BDNF來作為目標分子,進行一系列的實驗探討制約場地偏好的神經機制。實驗一A以不同劑量安非他命建立制約場地偏好行為,並分析其BDNF mRNA的表現量。實驗結果顯示1 mg/kg安非他命能夠引發制約場地偏好行為,但是對於內側前額葉、紋狀體、依核、背側海馬迴、杏仁核等五個區塊的BDNF mRNA無顯著的影響效果。實驗一B再次確認實驗一A的結果,顯示俱有安非他命引發制約場地偏好行為的受試,其大腦五個區塊BDNF mRNA沒有顯著的變化。實驗二探測制約場地偏好行為再復發對於相同的五個區塊BDNF mRNA變化。結果發現0.75 mg/kg安非他命能誘發制約場地偏好再復發行為,並且能引發內側前額葉中BDNF mRNA的增加,但對其餘四個區塊則無明顯的影響效果。實驗三以單次注射安非他命探討對於BDNF mRNA是否有立即性的影響,結果顯示五個區塊皆無明顯的變化。實驗四以安非他命引發的行為致敏化反應為行為模式,偵測BDNF mRNA的表現情形。結果發現藥物制約配對組與單次注射安非他命組在活動量上無顯著的差異,顯示出無行為致敏化反應的發生。檢驗五個區塊BDNF mRNA的表現,亦沒有發現明顯的改變。綜合以上的實驗結果,本研究得到安非他命制約場地偏好再復發行為,會伴隨內側前額葉BDNF mRNA的增加。而單獨的安非他命引發制約場地偏好行為,並不會改變BDNF mRNA。這些結果顯示BDNF參與在較複雜的制約學習行為歷程,而不是在單獨的藥物注射或與環境配對的制約過程。 / Conditioned place preference (CPP) is widely used as an experimental behavioral model in the study of drug addiction and reward learning. Brain dopamine systems play an important role to drive the CPP performance and its relapse. Brain-derived neurotrophic factor (BDNF) is closely related to dopamine system that can promote neuron plasticity involved in certain types of behavior. Taking BDNF as the target molecule, this project conducted a series of experiments to delve into the neural mechanism of CPP. Different doses of amphetamine on the CPP behavior were assessed in Experiment 1A, and BDNF mRNA was tested after CPP test. The results show that 1 mg/kg amphetamine significantly induced CPP, but no significant effect on BDNF mRNA in any of five brain areas tested, including medial prefrontal cortex, striatum, nucleus accumbens, dorsal hippocampus and amygdala. The results of Experiment 1A was further confirmed by Experiment 1B, indicating no significant change on BDNF mRNA in five brain areas of rats with significant amphetamine-induced CPP. Experiment 2 examined the effects of CPP relapse and tested BDNF mRNA in the aforementioned five brain areas. The results show that 0.75 mg/kg amphetamine significantly induced CPP relapse and also increased BDNF mRNA level in medial prefrontal cortex. Such an increase of BDNF mRNA was not observed in any other four areas. Single acute injection of amphetamine was administered in Experiment 3 to delve into the possible immediate drug effect on BDNF mRNA. Its results show no significant change on five brain areas following this acute drug treatment. Experiment 4 used amphetamine-induced behavioral sensitization as a behavioral mode to determine the expression of BDNF mRNA. The results show no significant difference both for amphetamine-paired group and acute amphetamine group on locomotion, that indicated no behavioral sensitization formed in this test. There was no significant difference in the expression of BDNF mRNA in five brain areas. These results indicate that amphetamine-induced CPP relapse, but not CPP performance itself, is accompanied by the increase of BDNF mRNA level in medial prefrontal cortex. These findings indicate that BDNF is involved in place conditioning formed by psychostimulant drug when it is reinstated after extinction, rather than by a solitary drug injection or a relatively simple conditioning process by pairing drug with the environmental context.
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工會與企業勞資關係之研究─夥伴關係建構及發展 / Study on the industrial relationship between trade union and enterprise: partnership construction and development楊立裕 Unknown Date (has links)
國營企業政策性因素虧損,造成企業經營、勞工生計、和工會生存遭遇困境。為了解決困境,工會和企業在勞資關係當中必須透過新的互動發展夥伴關係。
本研究旨在探討夥伴關係在工會與企業勞資關係當中建構和發展的過程。研究發現,夥伴關係存在的要素是:工作權的保障,自主的工會和勞工參與制度。歸納分析夥伴關係的四種模式是:悲觀,相互收益,相互制約,生命共同體等模式。
顧及企業經營、勞工生計、和工會生存,可持續發展的夥伴關係並的是「生命共同體」模式。 / Policy-related factors cause the financial loss of state-owned enterprises, and resulting in the business management, the worker livelihoods, and the trade union survival had run into dilemma. In order to solve the predicament, the trade union and the state-owned enterprise in the industrial relationship is needed to develop a new interactive partnership.
This study was to explore the partnership in the industrial relationship between the trade union and the state-owned enterprise with the process of construction and development. This study has found that the existence elements of the partnership are: the right to work safeguard, independent trade union, and worker participation. And the four modes of partnership are: the Pessimistic, the Mutual Gains, the Mutual Restraint, and the Life Together.
Taking into account the business management, the worker livelihoods, and the trade union survival, the partnership for sustainable development is the " Life Together" mode.
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摩爾多瓦共產黨執政之研究(2001~2009年) / A Study of the PCRM Government, 2001-2009蕭力榮 Unknown Date (has links)
歐洲社會民主主義與共產主義皆源自馬克思的社會主義,俄羅斯無產階級革命成功後使得兩者在實際作為中開始分化。隨後社會民主主義在西歐議會制度中得以持續發展,而第二次世界大戰後東歐則被蘇聯納入共產主義陣營之中。然而,歷經近百年的實踐後兩者終究殊途同歸,其同歸的方式是由社會民主主義更新發展成為更符合現代政治價值的「第三條路」,尤其蘇東劇變後的20年間,東西歐的左派政治皆已趨於穩定,特別是東歐各國的共產黨繼承政黨在社會民主化後,更能相繼以聯合政府的方式取得上臺執政的機會。
其中最受國際關注的,便是摩爾多瓦共產黨於2001年2月2日在國會選舉中獲得眾多選民的支持,在國會101席中取得71席的絕對多數,令其有權單獨組成政府,更尤甚者,推舉出自家的共黨總統沃羅寧;2005年沃羅寧二度蟬連總統職位,並由摩共繼續組成政府。自2001年起至2009年已連續執政八年,從執政前摩爾多瓦的政治背景、摩共得以重新回朝的原因探究,到其執政後國內外政治的重要議題,皆是本文專章著墨的重點。
本文認為:第一,社會民主主義在後蘇20年中,積極從事理論與實踐的改革,在老左派與新右派之間已經走出新的「第三條路」;第二,研究摩共得以重新上臺的因素,除了本身對於政治制度的探索與改革之外,轉型時期的經濟危機與府會之爭,以及共產遺緒效應皆為主因;第三,摩共執政八年在經濟調息與外交政策的表現上成績斐然,但逐年下降的民主化評比卻突顯出共黨一貫僵化的政治思維,外加第二任期的經濟表現停滯,導致摩爾多瓦共產黨最終還是淪為最大在野黨。 / Both Social democracy and communism are derived from Karl Marx’s Socialism. However, they had come to a parting of the ways after the success of the proletarian revolution in Russia. Social democracy continued to develop under the parliamentary system in Western Europe, while communism thrived in Eastern European countries, which were controlled by USSR after WWII. Coming into the 21st century, however, the two reconciled and have once again merged and redefined themselves as “the Third Way”, which adapts itself to certain modern political values, and it had been growing steadily in the first two decades following the dissolution of Soviet Union. In Eastern Europe, successors of communist party have adapted themselves to this “Third Way”, which helped them come into power one after another by forming coalition governments.
Among them, it was the Party of Communist of the Republic of Moldova (PCRM), which attracted international attention. The PCRM has won an absolute majority, gaining 71 out of a total of 101 seats, in the 2001 Moldovan Parliamentary election, enabled it to form the government, as well as, electing its very own communist President Vladimir Voronin. In 2005, the PCRM has once again won the election, and made President Vladimir Voronin re-elected to a consecutive term. The PCRM was in government between 2001 and 2009 for 8 years, and this research will look into a wide range of issues including the political background of PCRM, accounts of its regaining of political power, and important decisions of domestic and foreign policies made by the PCRM government.
The first part of this research argues that social democracy had been actively reforming both in theory and practice in the two decades after the dissolution of USSR and it has successfully created a “Third Way” as opposed to the Old Left and the New Right. The second part argues that PCRM’s return to office can be attributed to its self-reformation, economic crisis, confrontations between the President and the Parliament in the period of transition, as well as, the communist legacy. In conclusion, it is argued that, although, PCRM government has made great achievements in foreign policies and in restructuring economy, Moldova’s score on democracy has worsened during its time in government, reflecting the ossified political ideology of communist party. It is this ossified political ideology alongside with the economic stagnation in its second term that led to the defeat of PCRM in the 2009 election and sent it back to opposition majority in the Parliament ultimately.
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日本不當勞動行為救濟制度研究-以勞動委員會救濟命令為中心 / A study on the labor disputes resolution system of unfair labor practice in Japan-centered on the order for relief of labor relations commission張智程 Unknown Date (has links)
在勞資自我形成之協商與對抗過程的理型中,勞資間力的均勢及衡平,乃因存在公正之集體勞資關係規範,當勞資之一方(特別是資方)以特定行為違反集體勞資關係規範時,即構成所謂的「不當勞動行為」。而不當勞動行為救濟制度,即屬國家以立法授權行政機關,以特別之行政程序介入勞資自制的領域進行干預與管制,進而回復並確保集體勞資關係得以衡平、公正之特別法制度。
本論文對於日本不當勞動行為救濟制度之探究,擬以「目的」及「手段」之兩大脈絡切入論述:首先,本論文擬從日本戰後勞動法學說的演進作為切入之角度,解讀作為戰後繼受法制之不當勞動行為制度,在嘗試融入本土化之過程中所遭遇之理論爭議,並期以自團結權學說之憲法、集體勞動法論述發展中,再次尋找日本學術界長年間對於不當勞動行為制度論的學說爭議,提供縱向性的宏觀思考脈絡可能性,並找尋足以立足當代集體勞動關係領域之不當勞動行為制度目的論的學說基礎。其次,進入手段層次的探討中,本論文則是在對制度目的嘗試建構的制度理論基礎之下,進入相對較具體地研究,亦即在勞動委員會制度之手段現狀下,勞動委員會得作成何等之不當勞動行為救濟命令進行探討:日本勞動組合法第二十七條,規範勞動委員會具有抽象且廣泛的救濟命令作成裁量權,惟實務上乃係經由數十年的實務與學說演進,方填補制度規範的空白、形成制度穩定的制度運作,以及類型化的裁量標準與救濟命令作成基準,本論文期藉由深入探討各類型救濟命令之實務及學說論述作為切入角度,冀以在對救濟命令手段實態之進行廣泛之觀察後,得相對具象、完整化日本不當勞動行為救濟制度之面貌。
在對不當勞動行為制度之目的理論,以及作為救濟手段之救濟命令進行全盤之檢討後,在行政救濟程序中制度之衝突點之產生,本文主張乃肇因於救濟制度之本質,係屬一作為多重內涵並列的複合性制度:繼受法VS傳統法對立觀點下的複合性制度、公VS私法對立觀點下的複合性制度、集體勞動紛爭VS個別勞動紛爭觀點下的複合性制度、以及救濟VS紛爭「調整」解決對立觀點下的複合性制度等多重複合性質之制度。
從而,在多重複合性觀點之對立下制度之應然之道何在,本文主張擬應回到不當勞動行為制度之目的面,亦即集體勞資關係法秩序之保障進行概念之展開,進而在達成目的保障之手段上,嘗試論述解決上開肇因於多重複合性制度內涵而產生的衝突之本質,以合目的性之手段方法達成調合、再建構不當勞動行為救濟法理。
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極早期早產兒生命權之探討 / The discussion of the right to life-focus on extreme preterm infants陳建甫 Unknown Date (has links)
一、研究目的
(1). 將針對世界各國相關規範下,早產兒之法律地位進行探討,以釐清現行我國規範對於早產兒法律地位所持之立場。
(2). 促進我國法界前輩更了解照顧早產兒,特別是極早期早產兒所遭遇的醫學倫理困境,能制定更清楚明確的有關極早期早產兒救治的相關法律或更貼切的法律實務判例或見解。
二、研究方法
(1). 文獻探討法,為了解分析照顧早產兒之醫學倫理困境,閱讀中外學者之研究報告、論著等文獻,加以探討。
(2). 歷史比較研究法,蒐集東西方歷史文獻嬰兒生命權利關係之演變資料加以分析;並且比較探討大陸法系及英美法系諸國對相關之早產兒生命權利相關醫學倫理規範及法律規定。
三、研究內容
(1). 早產兒倂發症、後遺症及存活率之情況
(2). 東西方嬰兒生命權利關係之演變史
(3). 照顧早產兒之醫護人員及早產兒家長的困境研究
(4). 國內生命權相關法律規定及醫療法規之分析
(5). 國內外極早期早產兒生命權相關醫學倫理規範及法律規定之分析比較
(6). 更適切之早產兒生命權利法律見解之提出
四、研究結果
經由本研究,基本上理解各國對早產兒生命的尊嚴及生命決定權的醫學倫理規範、法律規定及理論構成,同時也希望藉由此研究能讓政府、社會、法界及醫界對於早產兒生命權利及所遭遇的醫學倫理困境更加重視,我國能制定更清楚明確的有關極早期早產兒救治的相關法律或更貼切的法律實務判例或見解。 / As article 3 of the Universal Declaration of Human Rights prescribes “Everyone has the right to life, liberty and security of person.”, the right to life is the most fundamental human right. However, extremely preterm infants (20 to 23 weeks of gestation) are infants of borderline viability. They are at greater risk for mortality and severe disability. Who can surrogate to make decisions about resuscitation with intensive care or palliative care for them in terms of their best interests? It is a dilemma. There is a potential conflict between palliative care and the general medical duty to save life. It presents complex medical, legal, ethical and social issues for their parents and the health professionals. Until now, it is still out ruled legally in Taiwan. This article focuses on the right to life of extreme prematurity. We will discuss different insights about the right to life of infant from history, culture, society and religion in the world, and analyze guidelines and legal regimes of different countries. Based on that, we can get objective solutions to the right to life of extreme prematurity in Taiwan, as an aid for parents in making ethical and legally based decisions.
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技術創業之價值創造與商業模式分析 / A Strategic Analysis on the Value Creations and Business Models of Technological Entrepreneurship吳其原, Wu, Chi Yuan Unknown Date (has links)
針對台灣高科技產業的研究重點,學術上常常會從產業生命週期、公司內部的核心能耐或是從產業結構的定位作為出發加以探討。而本篇研究將會從策略行銷、技術採用生命週期、核心能耐三方面的角度進行技術創業公司價值創造及商業模式的分析。實務上,本篇研究也將致力於技術採用生命週期、核心能耐、策略行銷三方面角度的架構予以整合,如此一來,就能夠透過整合性架構幫助業主在實務上的思考。
本研究採取的是個案研究方法。個案研究法中對於個案的選擇,並非重其全面性與系統性,而是重在選擇有代表性與對比效果的個案,以獲得較為豐富的個案內涵以供對研究議題之深究。本研究選擇了龍彩科技、群聯電子、訊連科技以及茂林光電四家較為年輕且分屬不同產業龍頭的公司作為技術創業的個案分析公司。
本研究得到的結論為技術創業公司在保齡球道確認自己的核心技術所能為顧客創造的價值之後,由於台灣新創公司通常無法自行掌控技術採用生命週期,因此隨著產業的發展與產業間的互動,會決定未來新創公司所走的技術採用生命週期的路徑。技術創業公司通常會在康莊大道開始積極培養新的能力來因應下一波的創新。價值創造方面以降低顧客的外顯單位效益成本為關鍵重點。商業模式若從本篇研究的角度來看,即是在技術採用生命週期上,價值創造與核心能耐的互動。若價值創造與核心能耐產生良性循環,則公司的商業模式會開始強化,這樣就能協助公司在各個技術採用生命週期的階段站穩腳跟。 / Academically, we usually use the standpoints of Product Life Cycle, Core Competence or The Position of the Industrial Structure to study high-tech companies in Taiwan. This research would combine the standpoints of Technology Adoption Life Cycle, Core Competence and Strategic Marketing Analysis to study the technological entrepreneurship in Taiwan, especially in value creations and business models.
This is a multi-case study, choosing the representative and comparable cases, including HC Photonics Corp., Phison Electronics Corp., CyberLink Corp. and Global Lighting Technologies Inc., which are younger and playing important roles in their industries.
By analyzing the four companies, this study concludes that:
1.A business model means the core competences interact with the costumer values at the Technology Adoption Life Cycle. A great business model means it’s a positive cycle of interaction and the positive cycle can help companies stand firmly at the Technology Adoption Life Cycle.
2.The most important costumer value is Over Cost per Unity (C1).
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幼兒生命教育統整課程課程設計與實施成效之研究 / Study of the integrated curriculum design of life education for children and its effects張鳳顏 January 2008 (has links)
University of Macau / Faculty of Education
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從教育法律法規的視角探討大陸的生命教育 / Life education in Mainland China :吳娟 January 2008 (has links)
University of Macau / Faculty of Education
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外籍生中文姓名之分析研究──以國立政治大學之外籍生為研究對象 / Foreign Students' Chinese Names-An Example of Foreign Students at National Chengchi University鄒宜軒 Unknown Date (has links)
由於全球「華語熱」的風潮,「華語」逐漸躍升為世界前三大強勢語言,因此近年來許多外籍生多選擇至中國大陸或臺灣進行短期或長期的專業中文培訓。然而,外籍生在正式接觸漢字及中華文化之前,首先必須面臨的課題便是中文名字的命名。由於「姓名」承載了各國語言中特定的文化內涵與社會風尚,因此不同國籍的外籍生在面臨中文姓名的命名時,必定也會受到不同程度的文化衝擊(Culture shock)。
本研究屬於質性研究,所採用的研究方法為內容分析法及訪談調查法,樣本資料的蒐集與訪談對象的來源是就讀於國立政治大學的外籍生。本文主要探討的核心問題有三:第一,分析外籍生的中文姓名在形、音、義的語言結構與文化特徵;第二,了解外籍生對中文姓名的偏好及對中華文化的認同程度;第三,釐清華語教師為外籍生命名的過程、所依據之原則以及與學生溝通協調的情形。另外,本文也將一併探討中英姓名文化的歷史源流,並比較其背後所隱含的民族心理與社會價值觀,以作為研究核心問題的基礎架構。
研究結果顯示:外籍生的中文姓名在語言結構上的特徵為筆畫偏少、從原名音譯為主、多選用具有正面意義的用字;在文化特徵上,其中文姓名具有明顯的性別特徵,且選字的自由度較高。此外,外籍生對於中文姓名的字形及字義較為重視,且多偏好漢化程度較高的中文名字。在華語教師的命名原則方面,則是以符合華人命名習慣、中文名字能配合學生母語姓名的發音、讀音和諧、易寫好記為主。
探究外籍生中文命名的課題,對於華語課堂教學本身及中華文化的弘揚都有重要的價值與意義,不僅能強化外籍生對於中華文化的認同感,更能營造良好的教學氛圍,對於提高其跨文化交際的能力也有莫大的裨益。 / Chinese has gradually emerged as the world's top three significant languages because of the hot trend of Chinese learning around the world. Therefore, many international students have been visiting Taiwan or China, where provides the professional teaching quality and learning environment to train their Chinese abilities.
Hence, naming becomes the first issue which these international students may confront before they formally explore the Chinese characters and cultures. Chinese name is a complicated language symbol which represents one’s uniqueness and contains specific culture connotations and customs, so the cultural differences may possibly lead “culture shock” to the international students during the naming process.
This qualitative research is conducted by content research method(N=1666)and interview survey method(N=18), the data sources was mainly gathered from the international students of NCCU. The main issues of this research are listed as follows: 1.To analyze the language structures and culture connotations associated with the characters, pronunciation and meanings of the students’ Chinese names. 2. To investigate the students’ personal preferences and the intensity for their cultural inclination. 3. To realize the process and basic principles of the naming issues which the Chinese teachers adopt as well as the communication and negotiation between the teachers and students. In addition, the study will investigate the historical origins of the Chinese and English cultures, and compare the ethnic psychology and social norms behind these different cultures to establish a basic structure for the main issues in this research.
The result of this research demonstrated that on the structure of the language aspects, the international students prefer the Chinese names which are characterized by simple strokes, transliterated from the original names and including positive meanings. Furthermore, on the cultural aspects, it showed obvious gender characteristics and greater extensive selectivity of characters of the Chinese names. In addition, the international students attach more importance to the characters and the meanings of the Chinese names and showed more preferences to the names which are corresponded with the naming convention of the Chinese community. As for the Chinese teachers, their main naming strategies are: Sticking to the Chinese naming convention, transliterating from the original names, easy pronouncing, writing and memorizing.
It is undeniable that this research represents essential values for upgrading the teaching achievement for the Chinese teachers and enhances the cultural inclination for the international students. The last but not least, it is also helpful for the students to promote their ability of intercultural communication with proper Chinese names.
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